"Mr. Zeng, what are the main application markets for carbon fiber?"

If you want to find a way to completely affect the carbon fiber market by controlling the end product, you must want to start somewhere.

Cao Yang didn't really know what the market for carbon fiber was, but he just took the opportunity to communicate with Zeng Jianying to constantly determine the specific layout.

"Aerospace, sporting goods, automobiles, wind power and medical equipment, these fields should be the main use of carbon fiber."

"As you said, the aerospace situation is more special, and the influence that we can exert is relatively small."

"But there are other areas that I think can be thought about."

"In terms of sporting goods, Guangwei Group has achieved the world's largest market share in fishing rods, and we can consider further cooperation with them to develop golf clubs, skis, tennis rackets, hockey rackets, baseballs, and even sailboats and high-end bicycles."

"Of course, there is a specialization in the art industry, and Guangwei is a professional in fishing rods."

"Producing other sporting goods, they may not be very good at it, we can choose a few collaborations."

"The rest of the field can find other partners in China, and we can work together to make these sporting goods and become a leader in the global segment."

"We could even set up a new company of our own that specializes in the secondary processing of carbon fibers."

Zeng Jianying also wants to take this opportunity to make Nanshan carbon fiber bigger and stronger.

Purely as a raw material supplier, the market can become bigger and stronger, in fact, it is not their own decision.

If you can end up by yourself, then the initiative is in the hands of Nanshan Carbon Fiber.

Previously, the company's energy was mainly on R&D and expansion, and the market demand did not need special consideration.

Because no matter what product is produced, it is in short supply.

But this situation is certainly not going to last.

"It's not impossible to consider, but before setting up a new company to produce carbon fiber products, we must communicate well with Guangwei, and the products produced by everyone should not overlap, and there is no need for our own people to fight with our own people."

Competition is conducive to promoting the development of the industry.

But competition also consumes a lot of resources.

Whether it's good or bad depends on the situation.

For Nanshan Carbon Fiber, they don't want to compete with Guangwei Group in terms of end products now.

After all, there are so many new products that have not yet been produced, and it is completely not the time when involution is needed.

"Yes, it just so happens that they also want to ask us to talk about the procurement of T800 carbon fiber."

"But in addition to sporting goods, I think the field of wind power is worth a good deal for us."

Zeng Jianying did not mention the use of automobiles, and the work in this area Nanshan Auto Parts had already begun, and it was necessary to continue to do it.

However, the wind power market has been Zeng Jianying's attention recently.

Wind power in China has been developing for many years.

"Wind power?"

Zeng Jianying mentioned this, and Cao Yang immediately had a sense of picture in his mind.

In later generations, wind power generation was carried out in many places.

"Yes, in the eighties and nineties, wind power started to take off, but at that time there was nothing particularly good."

"Until 2004, the development speed of wind power generation is average, although there are some policy support, but wind power is an emerging technology, new technology is more expensive than thermal power, the same electricity price, and thermal power market competition, thermal power and wind power these two technical routes, no one does wind power, wind power must not compete with thermal power."

"The country has naturally seen this situation, so around 2003 has introduced a series of policies and measures to promote the development of the wind power industry."

"For example, wind farm investors, developers and feed-in tariffs have been determined through the implementation of wind power concession tenders, and the Renewable Energy Law has been promulgated according to the needs of large-scale development."

"With the support of industrial policies, the wind power market has been soaring, a large amount of capital has been invested in the field of wind power, the construction and management of wind power projects in China have gradually been standardized, and the development of wind power has ushered in a golden stage."

"Just last year, China's new wind power installed capacity achieved the world's first place for the first time."

"In the first quarter of this year, China's cumulative installed capacity of wind power ranked first in the world for the first time."

"However, although wind power generation is up, the degree of localization and manufacturing of wind power equipment is still in the follow-up stage, and a large number of equipment needs to be imported, or core parts need to be imported."

"I think the next step will definitely be to promote the localization of wind power equipment and improve the technical level of wind power equipment."

"According to some information we have, in foreign countries, the blades of wind power generation equipment have been processed with carbon fiber on a large scale."

"A single blade is hundreds of meters long, which requires a lot of carbon fiber."

"If carbon fiber technology can be promoted in wind power in the future, the demand for related raw materials will be very huge."

Zeng Jianying explained this, and Cao Yang naturally understood.

Wind turbine blades have a lot to do.

He knows very well that the scale of wind power installed is now the first, and this is just the beginning.

In the next ten years, Huaxia will run faster and faster on the road of wind power, and run more and more fiercely, leaving all competitors behind.

Even in the future, the demand for carbon fiber for wind turbine blades will exceed that of aerospace and sporting goods.

This part of the market is worth developing.

It is even possible to make Nanshan Carbon Fiber a supplier of wind power equipment manufacturers.

"Wind turbine blades are indeed very interesting, and they are also an area that gives full play to our cost and technical advantages."

"However, the volume of wind turbine blades is too large, and it should not be so convenient to transport."

"If you concentrate on production in Chang'an City, it will be very inconvenient to transport."

"It can be considered to determine the layout of the production plant for wind turbine blades in combination with the needs of wind power equipment."

"As for the production plant of sporting goods, I think it should be placed in Lingnan Province."

"Most of these products need to be exported, and it is not necessarily convenient to put them in Chang'an City."

Lingnan Province is the base camp of the Nanshan Group.

Nanshan Carbon Fiber has moved its headquarters to Chang'an City, and Lingnan Province must have an idea.

It's just that for various reasons, no one dares to say anything.

Taking this opportunity, Lingnan Province also has some layout in the field of carbon fiber, which can be regarded as a balance.

"No problem, I'll make a specific arrangement when I go back, and when the time comes, I will make a comprehensive attack and spread out all the applications of carbon fiber in the civilian market."

"If we can find a partner, we will cooperate in production, and if we can't find a suitable one, we will do it ourselves."

"In the future, the price changes in the international civil carbon fiber market need to be in our own hands."

Zeng Jianying waved his hand very heroically, full of energy.

Soon, Nanshan Group and Guangwei's Chen Liang were communicating in this direction.

"Mr. Cao, do you want us to take down all the high-end sporting goods industry and form a business group specializing in the production of carbon fiber sporting goods?"

Chen Liang originally came to Cao Yang and Zeng Jianying to discuss the purchase of T800 carbon fiber.

But this matter is not a problem at all, and it is basically over in a minute.

The exchange quickly moved on to the next topic.

"Yes, Guangwei's current fishing gear products are doing very well, and the scope can be further expanded."

"Of course, we don't necessarily do everything in sporting goods, we only do what we are sure of, and we have to do our best."

"In these new areas, we have just started producing high-end products made of carbon fiber."

"For example, if you already have golf clubs in production, you can expand them further."

"And then hockey sticks and things like that can be deployed in sync."

"At the same time, Nanshan Carbon Fiber will also set up its own business unit to produce some sporting goods."

"By controlling the end product, we want to be able to control the pricing power of carbon fiber."

Although the scale of Nanshan Group is much larger than that of Guangwei, everyone must trust each other when they cooperate.

Nanshan Carbon Fiber is going to produce sporting goods, which is to a certain extent in competition with Guangwei.

Therefore, it is necessary to ventilate in advance, otherwise there will be a misunderstanding at that time, and it will not be beautiful after all.

"Controlling the pricing power of carbon fiber?"

Chen Liang's eyes lit up when he heard this.

He's very interested in this topic.

Guangwei and Nanshan Carbon Fiber are the only two manufacturers in China that can produce carbon fiber above T300.

The price in the Huaxia market can basically be determined by the two of them, but it is different on a global scale.

Outside, companies such as Hearst in the United States, Dongying Toray, and Dongying Toho still occupy most of the international market.

Nanshan carbon fiber is now sanctioned again, and there is no way to export it directly.

Then it is a feasible way to indirectly affect the price of carbon fiber by controlling the market share of the end product.

Suppose that eighty percent of the companies that produce carbon fiber sporting goods in the world listen to Nanshan carbon fiber, so who do the carbon fibers of Toray and Dongbang sell to?

The price of carbon fiber is basically mastered by Nanshan carbon fiber.

It's a very meaningful thing.

Huaxia has always had a very strong demand for various raw materials.

The most typical representatives are iron ore and crude oil.

But none of the pricing power of these materials is in the hands of Huaxia, and even the influence is very limited.

As a promising new material, carbon fiber is of extraordinary significance if Huaxia can successfully grasp the pricing power.

In the future, some other materials can also learn from the successful case of Nanshan carbon fiber.

For example, rare earths, such as nickel, cobalt, manganese, lithium carbonate and other materials that will be used in large quantities in batteries in the future.

"That's right, it's pricing power!"

"In the past two years, we have relied on ultra-high cost performance, and have basically driven Toray and other carbon fiber companies out of the Chinese market, and their market share has fallen to less than two percent."

"These two percent are still barely supported by Dongying manufacturers, and even two percent of the market share will be lost in a few years."

"Basically, our voice in the Huaxia carbon fiber market will be greater than that of Baosteel in the steel industry."

"According to the needs of our development strategy and the market situation, we will adjust the price every month, and this method will be up to us."

"If the same thing can be used in the international market, and even let eighty percent of the carbon fiber materials in the international market be supplied by us, then there are many things that can be done."

"Even at critical moments, we can jam someone else's neck."

"The carbon fiber industry, if there is no output support, it is impossible to have a cost advantage."

"After a few years of stagnation, you won't be able to keep up with the pace of development in the industry."

"One day in the future, even if we increase the price of carbon fiber significantly, those customers can only passively accept it."

"Of course, this is ideal, but it's definitely very difficult to do that."

"But I want to give it a try, but I don't know what Mr. Chen thinks!"

Cao Yang looked at Chen Liang with a smile.

As the leader of the carbon fiber industry in China, it is also very remarkable that fishing products can completely break the blockade in the field of carbon fiber.

Even this case is not far behind the matter of aircraft carrier blocking cables and stealth materials.

Now in cooperation with Nanshan Group, we have monopolized the civil market of carbon fiber and carbon fiber, which is definitely something that can make a lot of money.

"Mr. Cao, I don't have any opinion, Guangwei Group fully supports this plan."

"In terms of sporting goods, we can produce products related to fishing gear products or similar products."

"Then when the time comes, let's see what things Nanshan Carbon Fiber is going to produce, and the two of us will try to stagger and develop, and we will not make each other's products at the beginning."

Cao Yang didn't want to compete with Guangwei, and Chen Liang naturally didn't want to compete with Nanshan Carbon Fiber.

This kind of involution is meaningless at this stage.

"No problem, the field that Guangwei is good at, Nanshan Carbon Fiber will not do it for the time being."

"For example, high-end bicycles, sailboats, skis and other projects that you have not produced will be developed and produced by the newly established sporting goods division of Nanshan Carbon Fiber."

"The best thing for related products is to be able to come out as soon as possible within this year."

Although he agreed with Chen Liang's words in the general direction, Cao Yang was not generous enough to let Guangwei choose first, and then leave some products that others didn't want to produce.

Of course, Cao Yang naturally didn't need to deliberately disgust people in this place.

For example, hockey cues are similar to golf clubs, and there is no need to fight for Nanshan Carbon Fiber.

The bicycles, sailboats, and skis he chose were all areas that Guangwei Group had never done, and they were indeed not good at.

Like a bicycle, this thing is not something that Guangwei Group can play with at all.

But handing it over to Nanshan Carbon Fiber is different.

Nanshan Group started with the automobile industry, and many things of bicycles have similarities with parts of the automobile industry.

In the industry, like BMW's bicycles, they are quite successful.

Mercedes-Benz and Porsche also have their own bicycle products.

The bicycles produced by Nanshan Carbon Fiber Sporting Goods Division can be branded with Xingchen Automobile, and even with the brand of Jaguar Land Rover.

When the time comes, these brands of bicycles will directly become the leaders of the high-end bicycle market such as mountain bikes, and maybe they can also play a certain role in brand promotion.

Of course, compared with professional bicycle brands, it must be challenging for Nanshan Group to do a good job in the bicycle business.

Cao Yang will not compete for the position of the bicycle boss, but will only compete for the position of carbon fiber bicycle leader.

In this segment, no one can win the Nanshan Group.

After all, there is a cost to cost, there is a technology to have technology, and there is a brand to have a brand.

How do you fight?

"No problem, these areas are not Guangwei's good at, in addition to doing a good job of fishing gear, and then making tennis rackets, golf clubs and other sporting goods bigger and stronger, it is enough to be busy for many years."

Chen Liang's reply can be regarded as in line with the facts.

For Cao Yang's choice, he was also relieved.

After all, those areas were originally areas in which he had no confidence.

Originally, he still wanted to challenge these things like skis and snowboards, but Cao Yang had already turned over the brand, so there was no need to dwell on it.

"The sporting goods we produce mainly use carbon fiber as raw materials, and the positioning must be relatively high-end."

"In this regard, the requirements for brand power are relatively high."

"Guangwei has made a name for itself in fishing gear, but there may be work to be done on some other sports products."

"I think we can actually try to cooperate with the two sides to carry out initial promotion in the form of derivative products of Jaguar Land Rover and Xingchen Motors."

"In this way, with the brand power of luxury cars, the brand influence of related products will be enhanced."

Since Cao Yang wants to control the pricing power of carbon fiber, he naturally hopes that all aspects of things can be controlled as much as possible within the scope that Nanshan Group can control.

Even if it is the partner Guangwei Group, Cao Yang hopes that the influence of Nanshan Group can be as great as possible.

This kind of way of brand OEM is actually equivalent to taking the initiative of these products in your own hands.

Chen Liang can naturally realize this.

So after listening to Cao Yang's words, he didn't answer directly, but thought about it a little.

What Cao Yang said is naturally not unreasonable.

If Guangwei is engaged in tennis rackets or something, even if it is to use carbon fiber to produce the most high-end rackets, many people will definitely not recognize you as a luxury brand.

Just like the bags produced by some factories in Guancheng, the quality in all aspects will not be worse than LV's, or even better, but will people recognize you?

The watches produced by some workshops in Yangcheng are not worse than the original ones at all, and even the original technicians are difficult to judge which one is real and which one is fake.

But no matter how good your quality is, it is impossible for people to recognize you as a luxury brand in the end.

Chen Liang understands this situation.

Although Guangwei has accumulated some reputation on fishing rods, the scale can be regarded as large.

But it's hard to say how high-end it is.

In this case, with the help of the brand power of Jaguar Land Rover and Xingchen Automobile, it is definitely beneficial to sell luxury car peripheral products in the form of luxury car peripheral products, which is definitely beneficial to the support of prices.

The most important thing is that Nanshan Carbon Fiber is the carbon fiber enterprise with the highest technical level in China, and Guangwei's high-end carbon fiber raw materials need to be purchased from them.

To put it mildly, if he doesn't cooperate, Nanshan Group can find other partners to OEM.

Thinking about this clearly, Chen Liang didn't dwell on it anymore.

"Mr. Cao, your proposal is too reasonable."

"Being able to market with the brands of Centron and Jaguar Land Rover is very beneficial for us to ultimately control the price of carbon fiber."

"I totally agree with your plan."

After saying this, Chen Liang breathed a sigh of relief.

It's not a bad thing to be a little brother honestly.

"Guangwei has rich experience in sporting goods, and is also familiar with the situation of the entire industry."

"What do you think of the products we're going to produce?"

Cao Yang's request for advice is also sincere.

There is a specialization in the art industry, and Guangwei is a manufacturer specializing in the production of sporting goods, and it is normal to be more familiar with the situation in the industry than Cao Yang.

Now if we want to attack carbon fiber products in an all-round way, we must make the situation of the opponent clear.

Those powerful opponents, killing one is considered one.

The more market share can be increased, the better.

In this regard, the interests of Guangwei and Nanshan Group are completely identical.

"As far as the three types of products you just chose are bicycles, sailboats and snowboards, the situation is actually quite complicated."

"I won't say much about bicycles, they are cheap for a hundred yuan, expensive for tens of thousands, or even hundreds of thousands."

"The carbon fiber products we want to produce must take the high-end route, and when the time comes, relying on the brand influence of Xingchen Automobile and Jaguar Land Rover, I think the sales volume should not be particularly bad."

"Even this part of the market is worth looking forward to both at home and abroad."

"The more high-end the field, sometimes the competition is not so fierce."

"We can directly defeat a bunch of industry giants with a fierce operation."

Chen Liang is obviously still very confident in his next move.

The sporting goods industry, especially high-end sporting goods, is not small at all.

Especially for carbon fiber materials, this market has always been a large area.

"In terms of bicycles, we mainly relied on the dealer channels of Xingchen Automobile and Jaguar Land Rover to sell bicycles in the early stage."

"There is nothing to be afraid of against those industry giants."

"Manufacturers like Giant, I don't think their brand power is higher than that of Jaguar Land Rover."

Of the products Cao Yang has chosen, bicycles are the areas in which he is most confident.

This is also one of the areas that is most relevant to Nanshan Group's existing products.

Whether it is a carbon fiber frame, a carbon fiber brake disc, or other components of carbon fiber, it is something that Nanshan Group is very good at.

When the time comes, if you compare the cost alone, you can compare those competitors to cry!

But the situation in other areas is relatively less certain.

"For bicycles, that's true, but with things like skis and sailboats, it's a little bit more complicated."

Chen Liang recalled in his mind the information sorted out within the company in the past, and was ready to give Cao Yang a good literacy sweep.

(End of chapter)