Chen Liang came to Yangcheng on a business trip this time and stayed directly in Nanshan Group for three days.

During this period, he also arranged for people within the company to further sort out the relevant industry situation of sporting goods and made a formal report to Cao Yang.

The Nanshan Carbon Fiber Sporting Goods Division was also formally established, and Guangwei Group also began to prepare for the production of new products.

However, on how to snatch food from competitors, Nanshan Group also had a fierce discussion.

"Mr. Cao, from the current point of view, the market for this inconspicuous snowboard is actually very large, but all the world's top ten brands are European and American companies, not even Asian."

"WHAT HEAD, FISCHER, K2 SPORT, VOLKT, ROSSIGNOL AND OTHER BRANDS, IT IS ESTIMATED THAT FEW PEOPLE IN CHINA HAVE HEARD OF IT."

"Ice and snow sports are still in a relatively early stage of development in China, and there are relatively few people who can afford to play."

"Although there are some manufacturers in our country that produce skis, they are often relatively low-end, and one only costs one or two hundred yuan."

"But the high-end one can be bought directly for 10,000 or 20,000 yuan, and the price difference is very amazing."

Zhang Xue is the deputy general manager of Nanshan Carbon Fiber, and is now in charge of the sporting goods division.

Now that we are about to start full-scale production of products, it is natural to think about future sales.

Obviously, the main market for products such as skis and snowboards in the early days will definitely be abroad.

And mainly on the European side.

Then you need to figure out the situation of the opponent and figure out how to sell it.

Otherwise, it will be embarrassing to toss in vain when the time comes.

"Jaguar Land Rover's popularity in Europe is still okay, and everyone recognizes its luxury attributes."

"I think we can focus on Jaguar Land Rover skis in the European market."

"That way it can open up the situation more easily and avoid the embarrassment of no one knowing."

Zeng Jianying's proposal obviously has some truth.

A product, you have to engage in high-end as soon as you come up, where is it so easy?

It's not good to rub hot spots, what are you waiting for?

Of course, even if it's just a hot spot, sometimes it's not so easy.

Even if it is effective, it will not reach the point where Cao Yang said that it can monopolize the carbon fiber snowboard market.

"I remember that Hearst in the United States also made skis in the beginning, so why didn't they do it later?"

Nanshan Carbon Fiber wants to engage in carbon fiber products, and naturally it is necessary to see if other carbon fiber manufacturers have done similar things in the past to see if there are any experiences and lessons to refer to.

For this situation, Zhang Xue obviously made some preparations in advance.

"Mr. Cao, Hearst did produce carbon fiber skis in the sixties and seventies, and they did a good job."

"That's mainly to open up the sales market for carbon fiber and make everyone realize that carbon fiber can be used on sporting goods."

"Even Hearst is involved in some other civilian products."

"But after the popularity of carbon fiber products slowly increased, Hatch's focus was on aerospace products in the United States."

"The carbon fiber materials of those aircraft, rockets, satellites and other products alone are enough for them to specialize in all the time."

"In addition, some other traditional snowboard giants also began to buy carbon fiber from Toray and other material manufacturers to produce their own high-end carbon fiber skis, so Hearst's business was not so easy to do, so finally Hatch launched the carbon fiber snowboard market."

As soon as Zhang Xue said this, Mi Ying, who was sitting next to Cao Yang, couldn't help but interject and said, "Our situation is actually quite similar to the situation of Hirsch in the United States. ”

"If you follow the path they have taken, it is likely that you will not achieve the effect that Mr. Cao wants."

"I'm wondering if it's possible to go through the two options at the same time, one is to produce carbon fiber skis by myself, and sell them under the brands of Jaguar Land Rover and Xingchen Motors."

"ON THE OTHER HAND, WE TOOK THE INITIATIVE TO CONTACT BRANDS SUCH AS HEAD, FISCHER, K2 SPORT, VOLKT, ROSSIGNOL, ETC., TO SEE IF THEY WERE WILLING TO HAND OVER CARBON FIBER SKIS TO US FOR OEMS."

"With Huaxia's accession to the WTO, many companies in Europe and the United States have handed over their products to us for OEM production."

"This can fully reduce their costs and enhance their competitiveness."

"When it comes to carbon fiber skis, the highest barrier to entry is the processing of carbon fiber materials, and this is exactly what we do best."

"I believe that as long as we can open up the situation in one brand, there will definitely be other brands interested."

"Of course, we try to avoid letting brands know that we are also OEM for their competitors, lest they have scruples."

Mi Ying made a more practical proposal.

Doing OEM business, there is no own brand.

This plan is normally not in line with the positioning of Nanshan Group, and it will not be done lightly.

However, the purpose of Nanshan Carbon Fiber's establishment of the Sporting Goods Division is actually to control the price of carbon fiber raw materials, and it does not really want to make high achievements in sporting goods.

Based on this purpose, it is acceptable to OEM the world's major ski and snowboard manufacturers to produce high-end carbon fiber products.

At that time, through its own production and OEM production, the production of carbon fiber skis on the market will be controlled by itself.

Then Nanshan Group naturally has a way to make these carbon fiber skis use Nanshan carbon fiber raw materials.

So as to finally get the market of carbon fiber skis.

Even other sporting goods can be considered this route.

"Director Mi's proposal is quite constructive, Mr. Cao, I think you can give it a try."

Zeng Jianying naturally immediately understood the beauty of this plan that Mi Ying said.

In this way, Nanshan Group's influence in carbon fiber skis can be maximized.

Even with this solution, it can further influence other products of those OEM customers.

It's like if you buy a good product in a store, you will definitely consider looking at something else in that store as well.

Over time, you will consider buying other things from this store as well.

"Yes, since everyone thinks this plan is feasible, then follow this plan."

"I just want to see that in the global sporting goods industry, all of which involve the use of carbon fiber raw materials can be purchased from Huaxia."

"It can be through our OEM or through Guangwei Group to export raw materials."

"Anyway, as long as the raw materials of these carbon fiber products come from Huaxia in the end, it will be enough."

With Cao Yang's statement, everyone knows it in their hearts.

Naturally, the next sailing ships unfolded along similar lines.

These more aristocratic sports are not played by many people in China.

The average person can't afford to play either.

But there are still a lot of people playing in Europe and the United States.

It's like a fishing product, don't look at it as just a gadget, but after immersing yourself in it, you can't help but buy this thing, buy that thing, and in the end the money is definitely not spent.

Skiing and sailing, for those who like it, the rhythm of burning money into it is definitely more exaggerated than fishing.

These burned money eventually supported the rapid development of carbon fiber sporting goods.

Soon, these actions of Nanshan Group were reflected in some details.

Even if the Nanshan Group did not announce that it would produce such things as skis, sailboats and bicycles, those who are interested can read some useful information from the recruitment information of the Nanshan Group.

In this way, some conclusions that are more consistent with the facts can be obtained.

BMW, which has been paying attention to the movements of Nanshan Group, found some interesting changes for the first time.

"Aimoha, have you noticed, Nanshan Group is recruiting bicycle designers, which makes me feel that the other party is imitating the development path of our BMW Group."

"Now that I'm doing bicycles, maybe I'll have motorcycles next."

"Whether the bicycle and motorcycle are hung under the name of Xingchen Automobile, or under the name of Jaguar Land Rover, or there are corresponding products under several brands, it will definitely have a certain impact on the sales of BMW bicycles and BMW motorcycles."

"It will even have some impact on BMW's sales."

As President of BMW Asia Pacific, Phillips cares deeply about brand building.

The sales of BMW bicycles and BMW motorcycles are actually one of the assessment indicators in the Asia-Pacific region, and Phillips is also more impressed by this.

The most important thing is that after so many years of hard work, BMW's bicycles and BMW's motorcycles have left a high-end image for everyone, which can be regarded as a great contribution in enhancing BMW's brand power.

Due to its special history, in order to survive, BMW's factory used to produce pots and pans, all kinds of kitchen utensils, farm tool brake cylinders, light metal products, bicycles, and even various mechanical tools.

Motorcycles are the only civilian products that can give full play to the research and development capabilities of internal combustion engines after BMW cannot produce aircraft engines.

It is of great significance in the history of the BMW Group.

Even motorcycles and bicycles are now the most important products of the BMW Group after cars.

There are countless manufacturers of motorcycles and bicycles, and there are countless similar manufacturers in China.

But Phillips never saw them as his competitors.

Even the manufacturers of high-performance motorcycles and bicycles are not enough to make Phillips feel too worried.

But Nanshan Group is different!

Whether it is Xingchen Automobile or Jaguar Land Rover, they are all luxury car brands that are not inferior to BMW.

Once Nanshan Group launches products such as Xingchen Motorcycles or Xingchen Bicycles, or Jaguar Motorcycles or Jaguar Bicycles, it is likely to have the most direct impact on BMW's related products.

The most important thing is that Phillips has a very good understanding of the strength of Nanshan Group.

He was worried that when Nanshan Group came out with some very breakthrough products, it would be troublesome.

"I've noticed the news as well, but so far I've only heard that they're going to do bicycles, and I haven't heard anything about motorcycles."

"Nanshan Group's business is very extensive, and I don't think this kind of situation of being greedy or chewing will not necessarily have much impact on us."

Naturally, Amoha had to give Phillips relief, otherwise he would be under more pressure by then.

After all, leaders like to pass down the pressure layer by layer, and finally let the people below bear everything.

"If it were any other company, you would have made sense."

"But when it comes to Nanshan Group, I'm not very confident."

"Whether it's a bicycle or a motorcycle, I don't think it's a very threshold product for Nanshan Group."

"Even some of the innovations of others can play some unique advantages on these two products."

"Aymoha, you have to pay attention to this matter."

Phillips didn't know how to deal with this change in the Nanshan Group.

He could only remind Aymoha to think about his future response.

After all, Nanshan Group has only started to engage in bicycles and other products now, and it will definitely take a certain amount of time to officially introduce them to the market.

There is still some time left for BMW cars.

"I understand!"

"This information should be of interest to the Huaxia media, and I will find a few familiar media at that time, and use them to find Nanshan Group to confirm the other party's purpose."

"Once we've figured out the situation, we'll start arranging the next step."

Aymoha quickly came up with his own plan.

It's only a temporary measure, but at least it's a sign that they're in action.

In this regard, Phillips also expressed his approval.

Soon, the topics of Xingchen bicycle, Jaguar bicycle and Land Rover bicycle spread in the Chinese automobile industry.

Naturally, all kinds of automotive professional media will not give up on this news.

"Editor-in-Chief Fang, I went to communicate with Minister Zeng of Xingchen Automobile by phone, and they admitted that Nanshan Group is indeed recruiting bicycle designers and will produce their own bicycle products in the future."

"According to the information revealed by Minister Zeng, these bicycles will take the high-end route and use the brand of Xingchen Automobile or Jaguar Land Rover."

"This is consistent with the information uploaded on the Internet."

As the owner of Jaguar F-TYPE, Lin Jiayan is very interested in Nanshan Group's entry into bicycle products.

She felt that she could consider buying a Jaguar bike when the time came.

When the time comes, riding this kind of bicycle on the street will not necessarily be worse than the F-TYPE.

It is estimated that there are many people who have similar thoughts.

People who can buy BMW bikes and BMW motorcycles have more or less such ideas.

"Nanshan Group is becoming more and more confident in doing things now."

"Bicycles are a product that is not so easy to do if it still takes the high-end route."

"After all, high-end bicycles already have their own brands, even if it is a relatively successful BMW car, it is not so satisfactory in terms of bicycle products."

"It's better to produce motorcycles, so that we can give full play to the advantages of Nanshan Group's engine."

"In the automobile OEMs, BMW and Honda are the best in motorcycles, and these two brands give people the impression that the power is better and the engine technology is stronger."

I have to say that Fang Dawen's vision is still very good.

Following BMW and Honda to take the route of motorcycle products is indeed a good choice for Nanshan Group.

Maybe driving a Jaguar motorcycle will become a high-end fashion trend when the time comes.

"That's true."

"I'll call Minister Zeng again later, and tell her about your suggestion."

"If people do adopt it, it may be a good talk in the future."

"Editor-in-chief, maybe because of this matter, you can still leave a strong mark in the history of the development of other people's motorcycle products."

Lin Jiayan's words made Fang Dawen's heart flutter when he heard it.

If he can still leave traces in the history of the development of Nanshan Group's motorcycle products, his enthusiasm will be higher.

"All kinds of parts on the motorcycle, Nanshan auto parts and Nanshan engines can be produced, and even carbon fiber aerodynamic kits can be used on them to enhance the sense of luxury."

"When the time comes, Nanshan Engine will launch an exclusive engine product for large-displacement motorcycles to enrich its product line."

"There are a large number of motorcycle companies in Huaxia now, but none of their products can take the high-end route, and even the mid-range route is difficult."

"If Nanshan Group can successfully launch a high-end brand, or even several high-end brands, the meaning will be very different."

"If that's the case, I'd be willing to buy a Star Motorcycle."

The more Fang Dawen spoke, the more excited he became, and he couldn't help but fantasize about the scene of riding a motorcycle in the future.

If Nanshan Group really entered the motorcycle because of his own suggestion, then he must let Lin Jiayan "inadvertently" write this information into relevant articles, so that more people know that there is such a small episode in the history of the development of Nanshan Group's motorcycle products.

"Editor-in-chief, why don't we just write a related article, and then at the same time publish the article to the outside world, we also officially give this proposal to Nanshan Group?"

Lin Jiayan obviously saw some of Fang Dawen's thoughts.

So simply follow this direction and put forward your own proposals.

In this regard, Fang Dawen naturally has no opinion.

Soon, Zeng Tingting went to Cao Yang with their published articles.

"NetEase Auto Channel suggests that we produce motorcycles?"

Cao Yang was quite surprised and quickly skimmed the article in front of him.

It describes in detail the layout of BMW and Honda in the motorcycle industry, and also makes some assumptions about the direction of Nanshan Group's entry into motorcycles.

Low-end motorcycles naturally have nothing to do.

But with high-performance motorcycles, it's a different story.

Starting from tens of thousands, hundreds of thousands of uncapped motorcycles, although the sales volume cannot be compared with ordinary motorcycles, the market still exists.

The key is that the positioning in this area is really consistent with Xingchen Automobile and Jaguar Land Rover.

Originally, Cao Yang would arrange people to produce bicycles, considering that the frames and other parts of high-end bicycles are carbon fiber products, in order to control the end market of carbon fiber materials.

In the case of motorcycles, there are some parts that can be made of carbon fiber, but this is not the case with bicycles.

This is also the reason why Cao Yang did not think about producing motorcycles before.

"Yes, their people called me specifically."

"Some of what I said specifically makes sense."

"With the development of China's economy, more and more people have the ability to consume high-end motorcycle products."

"And the production of motorcycles can give full play to our technical advantages in engines, and at the same time, Nanshan Auto Parts can also fully provide various parts for motorcycles."

Zeng Tingting is obviously also more optimistic about the high-end motorcycle market.

Don't look at Huaxia as the world's largest motorcycle producer, but there is really no brand that can be used.

If Nanshan Group can make a breakthrough in this regard, it will be a very interesting thing.

"You can arrange for someone to do some specific research first, and if it's really feasible, it's not impossible."

Continuously enriching the product line of Nanshan Group is also an inevitable development direction in the future.

So Cao Yang didn't resist motorcycles.

Even in the future, electric motorcycles and electric bicycles will be a very huge market.

If you do a good job, the promotion of Nanshan battery is also quite large.

Of course, it is a bit difficult for this market to be high-end.

It is estimated that it is not suitable for the use of the brand of Xingchen Automobile and Jaguar Land Rover to produce.

"Okay, then I'll arrange for someone to do it first."

"If the Xingchen Automobile Research Institute is interested, it is okay for them to send a team to make a motorcycle product to test the water."

"The response was good, and we went into mass production."

"If the response is mediocre, then it is an attempt to use a new technology."

Zeng Tingting said this, but Cao Yang did not object.

Everyone is willing to toss, and that's a good thing.

When everyone is lying flat and unwilling to work, then it will be troublesome.

However, as soon as Nanshan Group made such a move, BMW was completely nervous.

"Phillips, we heard that Nanshan Group is indeed considering the production of motorcycles, it seems that the next step is to think about how our BMW motorcycles should be marketed when Jaguar Motorcycles or Star Motorcycles appear on the market."

Amoha reported to Phillips with some sorrow what he had heard.

While it's uncertain what will eventually turn out of the Namsan Group's motorcycles, Aymoha has already felt threatened.

To a certain extent, the production of a new product by Nanshan Group can make the original industry leader feel the pressure, which can be regarded as a manifestation of its own strength.

"In the past, our motorcycles and bicycles didn't have much publicity, and there was no related advertising placement in film and television dramas."

"Before the relevant products of Nanshan Group come out, you should arrange people to contact relevant companies as soon as possible and launch some advertisements and film and television placements."

Phillips was quick to give specific instructions.

"No problem, we BMW want to advertise, or many platforms are willing to give preferential cooperation conditions."

"In recent years, the popularity of Chinese film and television dramas has been rising, and the effect of advertising placement is also getting better."

"I'll get people into action right away."

At this time, Amoha naturally does not have any procrastination.

It's the right thing to get moving.

However, in this way, the topic of bicycles and motorcycles has become more popular.

Autohome even has a special feature to introduce the stories between various OEMs and motorcycles and bicycles.

It can also be regarded as a foreshadowing for Nanshan Group to launch these products in the future.

(End of chapter)