The new product release of the Honor mobile phone was so successful.

That night, Cao Yang's mobile phone was basically blown up.

Although the general manager of Honor Mobile is Xia Qingqing, Li Su, Wang Feng and others will definitely not call her, but will congratulate Cao Yang.

EVEN SOME CAR COMPANY BOSSES SAID THAT THEY WOULD EQUIP ALL THE COMPANY'S MINISTERS AND ABOVE WITH AN HONOR 2.

Of course, the current Honor mobile phone is so popular, naturally it is not bad for that sales.

But that supportive attitude is very important.

"Mr. Cao, our warehouse started shipping at eight o'clock last night and has not stopped until eight o'clock this morning."

"Then when I got off work early in the morning, I went to Tianhe City to take a look, and there was already a long queue at the entrance of our flagship store."

"OUR HONOR 2 WAS A REAL SUCCESS."

Apple opened its first flagship store in Huaxia to Yangcheng and Tianhe City.

Honor mobile phones are naturally going to fight.

So soon, there were two tentacles in Tianhe City, with the Apple mobile phone flagship store on one side and the Honor mobile phone flagship store on the other.

Originally, the management team of Tianhe City, which had some doubts about handing over the two important locations of its shopping mall to two mobile phone manufacturers to open stores, is now estimated to have no doubts.

"How many of those people went to the queue spontaneously, and how many were the ones we arranged?"

Cao Yang knew some of Xia Qingqing's previous arrangements.

To create a scene where the HONOR 2 is on sale, there must be a queue in flagship stores around the world today.

Otherwise, there was no one queuing up even on the first day of listing, and it is obviously unrealistic to expect that it will sell particularly well in the future.

In order to avoid the scene not being spectacular enough and the publicity effect is not good enough, it is natural to consider arranging scalpers.

However, this time, the scalpers prepared by Xia Qingqing were obviously useless.

"That line is very exaggerated, it lined up several times directly around Tianhe City, and I feel that most of them are people who go to line up spontaneously."

"Fortunately, the Tianhe City flagship store can quickly distribute goods from the company's warehouse, otherwise I am worried that those in line will not be able to buy mobile phones."

Such a shopping scene, Mi Ying is also the first time to see it.

Unexpectedly, it happened in my own company.

It's definitely something to write about.

"You talk to Mr. Xia and let her arrange the propaganda work."

"Then don't engage in any hunger marketing, take advantage of this craze, sell as much as you can, and first rush the sales data of the first week, and then the lethality will be even greater."

This is not the first time that Nanshan Group has played the routine of hunger marketing.

But this time, Cao Yang didn't plan to play.

You can't let a large group of people queue up for a long time, and then say that there is no goods, right?

This is a very degrading thing.

Besides, we have made full preparations for the boom of Honor mobile phones on the market before, and the inventory is really enough in a short period of time.

"No problem, I'll communicate now."

Just when Mi Ying was on the phone with Xia Qingqing, the morning news of Huaxia TV unexpectedly gave a live broadcast of the picture outside the Honor mobile phone flagship store in Tianhe City for nearly a minute.

The host first introduced the scene of yesterday's press conference of Honor mobile phone, and there was also an introduction by Xia Qingqing.

After that, we interviewed the queue in line to buy a mobile phone.

This kind of support is very rare.

And Park Geun-hee, who had just gone to work, saw Lee Jae-rim waiting for him.

Obviously, the explosive scene of the Honor mobile phone has made him can't wait for a day.

"Mr. Park, our Galaxy S i9000 needs to be launched in Huaxia immediately, otherwise other series will not have any competitiveness in front of Honor mobile phones."

"Even the Galaxy S i9000, as our flagship phone, has no advantage over the HONOR 2."

"The 4-inch screen that we were proud of before had advantages over the iPhone 3GS and HONOR 3G, but now the HONOR 2 is also a 4-inch screen."

As soon as Lee Jae-rim saw Park Geun-hee, he couldn't wait to talk to him.

He was already feeling a crisis.

Samsung phones have a lot of series, and they are second only to Nokia and Motorola.

Even compared to Nokia and Motorola, Samsung's mobile phone layout in terms of smartphones is more flexible.

Otherwise, the first flagship mobile phone based on Android would not have been officially released in March this year.

For this flagship mobile phone, Park Geun-hee is still relatively confident.

"You can't just look at the size of the screen, i9000 I think it's still very outstanding in terms of screen."

"First of all, this 16 million colors, 4.0-inch super large capacitive display, the resolution has reached WVGA, which is not yet reached by HONOR 2."

"And the i9000 is another mobile phone equipped with a Super Amoled screen after the S8500, which has definitely reached the world's top in terms of display effect, even the iPhone is not an opponent."

"Our design team set up a handset and video call camera at the top of the screen, although it is only 5 million pixels, but this camera supports out-of-point focusing, which is powerful."

"In the process of page browsingi9000The operation is also extremely smooth,The page also supports multi-touch,There is no unsmooth situation when zooming,The performance is very good,It is definitely a new generation of machine king。

Whether he really thinks so, or in order to show his confidence in front of his subordinates, Park Geun-hee has shown a lot of confidence in the i9000.

What else?

Wait until next year's new products come out before competing?

At that time, the market was eaten up.

"Mr. Park, since the performance of this mobile phone is so good, it is even more necessary to hurry up and let the headquarters give priority to arranging for listing in Huaxia."

"I don't think we can afford to put off for a day."

"When I went to work this morning, I already saw reports of the long queue outside the Honor mobile phone flagship store."

"This time, I think the momentum of the rise of Honor mobile phones is a little unstoppable."

"I even think that the traditional feature phone market will shrink rapidly, especially in the high-end market, and there is no way to compete with smartphones."

"Although the low-end market has a price moat, the profit margin is very low, and there is no way to support the company's development and growth."

Lee Jae-rim said this, but Park Geun-hee did not refute it again, but said: "I will communicate with the headquarters again and strive to make the i9000 fully listed in Huaxia on July 1." ”

"We want everyone to know that high-end smartphones are not only Apple and Honor, but also Samsung!"

With Park Geun-hee's decision, the lively scene of the Chinese smartphone market appeared earlier than the same period in history.

And on Weibo, it is a lively scene.

"Ah Yang, you arranged the establishment of Nanshan Film and Television at the beginning, it was really a stroke of genius."

"100 celebrities helped to publish promotional articles, and many people took the initiative to help publicize, such a situation cannot appear on any other brand."

"It's no longer just a matter of how much money is spent on publicity."

Although Fang Sisi basically raised a baby in Yangcheng during this time, she has not completely let go of the Weibo matter.

For example, she paid more attention to important time nodes such as the Honor mobile phone new product launch conference.

So when I was eating at night, I naturally couldn't help but communicate with Cao Yang.

"The popularity of the film and television industry has just begun, and the next ten years should be the fastest decade in the entertainment industry."

"The income of any star in a year is something that many people can't earn in a lifetime."

"As the largest film and television company in China, Nanshan Film and Television has a large number of high-quality TV series and movies broadcast every year."

"Nanshan Film and Television's video website has purchased a large number of film and television drama copyrights before, and now it is the largest video website in China."

"And Nanshan Film and Television also has the brother company Weibo to cooperate, and no one who wants to develop in the entertainment industry can ignore its existence in China."

"However, this approach is only a means of publicity after all, and the most important thing is to look at the performance of the product itself."

"FORTUNATELY, OUR HONOR 2 AND HONOR PAD ARE QUITE COMPETITIVE."

"On the first day of the market today, more than 100,000 units were sold."

"There are still some places where the flagship store can't catch up with today's opening, otherwise this sales can be further improved."

"I feel that Honor's goal of selling 50 million mobile phones a year will soon have the opportunity to be achieved."

Cao Yang is also in a very good mood today.

The news that has been compiled from all sides is basically a good thing.

This means that the development of Honor mobile phones is moving forward in exactly the expected direction.

"HONOR 2 AND HONOR 3G ARE INDEED VERY GOOD, AND THERE ARE ALMOST NO RIVALS IN THEIR CLASS."

"I feel that in the development history of Huaxia mobile phones, they will be impossible to ignore."

"Now that Honor mobile phones have begun to enter the overseas market, it may be a product that China has gone to the world."

Fang Sisi is very interested in the overseas strategy of Honor mobile phones.

With her vision, she can naturally realize how extraordinary it is to have a product that can win the world in the world.

Especially for a large enterprise like Nanshan Group, it is very important to have strong international competitiveness.

To a certain extent, Nanshan Group has become a business card of China's economic development.

Its popularity is growing.

Last year, Nanshan Group had entered the top 100 of the world's top 500 rankings.

As things stand, there will certainly be no problem in making it into the top 50 this year.

It's not impossible to even make it directly to the top 20.

This is the first time that a private enterprise in China has been able to enter the top 500 positions.

The symbolism behind it is extraordinary.

"The mobile phone business and the automobile business will be the two important businesses of Nanshan Group in the future."

"Around these two businesses, and then the supporting parts, materials and equipment together, basically can play a very strong role in the industrial chain."

"However, the localization rate of parts of our Honor mobile phones still needs to be further improved, especially the main chips, which cannot be imported from overseas all the time."

"Otherwise, I don't know when someone will get stuck in the neck."

Cao Yang's dedication to the localization of chips is incomprehensible to anyone.

Although people at this time know that chips are very important and that chips are difficult, they do not fully realize that the competition in the chip field will be like that many years later.

In order to restrict the development of China's chip industry, the United States can be said to have done everything.

If the strength of the Nanshan Group is not enough, it will be easy to be discounted by others at that time.

Although that will not immediately make Nanshan Group go bankrupt immediately, it will definitely hurt its vitality.

After all, in this era, whether it is a mobile phone, a car, or a variety of devices, there is basically no way to produce them without chips.

The difference is the number of chips and how high the technical content of the chips is.

"Isn't Nanshan Semiconductor trying to produce a batch of chips during this time?"

"Isn't there a way for these chips to be used in our own phones?"

Fang Sisi is also very concerned about the internal affairs of Nanshan Group.

As one of the directors, she is naturally qualified to know all kinds of information.

For example, Nanshan Semiconductor, a business unit that Cao Yang attaches great importance to, Fang Sisi will also spend some time to understand its development.

"THE PERFORMANCE OF THE MOBILE PHONE CHIPS PRODUCED BY NANSHAN SEMICONDUCTOR IS STILL SLIGHTLY WORSE, NOT TO MENTION THAT IT IS USED ON HONOR 2, BUT THERE ARE STILL SOME GAPS COMPARED WITH THE CHIPS ON HONOR 3G."

"So that chip will not be used in Honor mobile phones for the time being, but will be sold externally."

As soon as Cao Yang said this, Fang Sisi's curiosity was immediately raised.

"Outbound sales?"

"Is there any mobile phone company that will buy our chips?"

"I heard that Nanshan Semiconductor's mobile phone chip production capacity plan is still very large."

Fang Sisi's concern is obviously not unreasonable.

Mobile phone giants such as Nokia, Motorola and Samsung will definitely not buy chips from Nanshan Semiconductor.

And some other independent brand mobile phones in China, most of them are feature phones, although Nanshan Semiconductor can also do those chips, but it seems that they are not doing it now?

So to whom is it going to be sold?

"Didn't I tell you about some of the situations in Huaqiangbei before?"

"This time, Nanshan Semiconductor's mobile phone chip is prepared for Huaqiangbei's customers."

As soon as Cao Yang said this, Fang Sisi immediately understood.

Copycat!

These chips are actually prepared for copycats!

But does it seem like a good fit?

As Nanshan Semiconductor's first chip specially researched and produced for smart phones, although it is not the most advanced in the world in terms of performance, it is still enough for copycat machines.

The most important thing is the price of these chips, which will definitely not be very expensive at that time.

Maybe the copycat machine can really bring unexpected surprises to Nanshan Semiconductor.

"After our new wafer factory is put into production, the supporting chip processing plant and packaging and testing plant have also been put into operation, and it should be able to produce chips suitable for Honor mobile phones, right?"

In the past two years, Cao Yang has not spent less money on the semiconductor industry.

In this regard, Fang Sisi actually supports it.

Assets have reached the point where they have reached the point where there is no point in simply making money.

It is hundreds of millions more than a person who does not have tens of thousands of deposits on a bank card, and the quality of life can be countless times better.

But you have hundreds of millions more than a person worth hundreds of billions, or even tens of billions more, is there any difference in the quality of life?

Although Cao Yang's worth has never been announced to the public, even he himself is a little unclear about how much money he has.

But more than 100 billion is a sure thing.

In this case, simply making money is really not so meaningful to him.

"Yes, don't look at our late entry into the semiconductor industry, but our progress will be faster than everyone imagined."

"The technical level of chip-related equipment produced by Nanshan Equipment will exceed the understanding of the outside world."

"When the time comes, we will be on the road of chip localization, even if we have really walked out of a completely different path."

Cao Yang is very much looking forward to Nanshan Semiconductor.

Even Nanshan Semiconductor is the most important of all business divisions.

Of course, the existence of a simple Nanshan semiconductor does not have much significance.

It is necessary to cooperate with related companies such as Nanshan Equipment and Nanshan Chemical.

Otherwise, everything is floating in the air.

Just like some computer companies, you have achieved the world's largest scale and climbed the world's top 500.

In fact, when people really want to deal with you, they will collapse immediately.

Of course, there is no need for people to do anything about their own business.

……

The launch of Honor mobile phones has attracted the attention of many people.

After the official launch of the HONOR 2, some media outlets immediately began to write relevant review articles.

AT THE BEGINNING, EVERYONE'S FOCUS WAS ON THE VARIOUS HARDWARE OF THE HONOR 2, OR HOW WELL THEY COMPARED THE PHOTO RESULTS.

But there are some people who focus on the HONOR system.

This is the first official debut of the HONOR system, and it is also a new attempt and challenge for HONOR mobile phones.

In the end, how this system is better than the Android system, and how it is better than the IOS system, everyone wants to know.

And as a well-deserved overlord of computer operating systems, Microsoft is naturally no exception.

In response to the advent of smartphones, Microsoft has not done nothing internally.

Microsoft's smartphone operating system, which is under development, will be officially released this year.

Even because of the emergence of the HONOR system, Microsoft's smartphone operating system may be released earlier.

SO AFTER MICROSOFT HUAXIA LEARNED THAT THE HONOR MOBILE PHONE BEGAN TO WORK ON ITS OWN HONOR SYSTEM, IT IMMEDIATELY ARRANGED FOR ENGINEERS TO BUY A FEW HONOR 2 AND HONOR PADS TO COME BACK FOR TESTING.

They need to make sure what the level of the HONOR system really is.

Speaking of which, in fact, Microsoft, as a giant of the desktop operating system, will certainly not be indifferent to the rise of mobile devices.

They soon launched a program to develop a dedicated operating system for mobile devices.

In 1996, Microsoft officially launched Windows CE 1.0.

This system can be seen as a monochrome simplified version of Windows 95, and its real full name should be Windows Embedded Compact, which is a Windows system for pocket embedded devices.

In 1997, Microsoft introduced Windows CE 2.0.

Although CE 2.0 is still based on Windows 95, the efficiency has been greatly improved and has been recognized by many users.

In the second quarter of 2000, Microsoft's Windows CE finally officially broke away from its dependence on Windows 95 and became a completely new system.

This system supports x86, PowerPC, ARM, MIPS and other types of processors, which is very suitable for mobile devices.

In May 2005, Microsoft released Windows Mobile 5.0 for the PDA and smartphone markets.

In fact, there are many companies that have adopted the Windows Mobile system, including Motorola, which has withdrawn from the Symbian alliance, Sony Ericsson after the merger, and ZTE, which has come to China.

But compared to Android and IOS, none of Microsoft's systems perform particularly well on smartphones.

Especially in the past two years, the smartphone market has changed rapidly, and Microsoft's system has obviously not kept up with the times.

Therefore, Microsoft officially launched the development of the Windows Phone operating system internally.

This system has been officially shown to the public in February this year, and it is said that Nokia has considered using this system on new smartphones.

Originally, the opponents of this system were Android and IOS.

Now that another HONOR has suddenly appeared, the people of Microsoft Huaxia are naturally a little nervous.

"Mr. Tang, although the test is not completely over, but from the current situation, the performance of the HONOR system is very good, which is much better than the Android system carried on the HONOR 3G."

"It's not even better than Apple's IOS system."

"Especially with the use of various APPs and the use of touch screens, the effect is very good."

"I think it is necessary for the company to pay attention to the emergence of the HONOR system and start thinking about relevant countermeasures in advance."

As the director of marketing at Microsoft Huaxia, Catherine is actually a Chinese.

However, after returning from studying in the United States, she basically worked under the name Catherine.

Although her three views are not necessarily very positive, her vision is actually not bad.

"The operating system is not so easy to do, so far, whether it is a mobile phone operating system or a computer operating system, no company in Huaxia has succeeded."

"DO YOU THINK THE HONOR 2 OF HONOR PHONES CAN BE AN EXCEPTION?"

Tang Majun was under a lot of pressure during this time, and he didn't have much mood to pay attention to the company's affairs.

Because of the sporadic beginnings outside, some people questioned his academic qualifications.

What is the purpose behind this, he has not yet figured out.

But he attaches great importance to it, because he knows very well what the actual situation is.

"Mr. Tang, whether the HONOR system will be an exception, I have no way to draw a conclusion now."

"But I've heard that the HONOR system is not only used on mobile phones and pads, but also on computers and cars in the future."

"In this way, they will slowly form a system, and their influence will become greater and greater."

"Even if there is no way to bring a shock to Windows, there will be some unforeseen effects."

"This is something that is absolutely unacceptable to the headquarters."

When Catherine said this, Tang Majun paid a little more attention.

Over the years, Microsoft has also made a lot of efforts to make a lot of money in the Chinese market.

First of all, the use of the piracy system has allowed the user base to continue to grow.

Then at the critical moment, we will take countermeasures through public opinion and legal means to force users to buy genuine systems.

With this step-by-step development, the profitability of the Chinese market should not be underestimated.

The most important thing is that the prospects here are very much to look forward to.

If this situation is ruined by the HONOR system, then Tang Majun feels that he will not be able to keep the position under his buttocks.

"You first arrange someone to sort out the situation of the HONOR system, and then report to the headquarters."

"As for whether the headquarters pays attention to this matter, we don't care so much."

"Even if something happens in the future, it is not because we don't report it, but because of the prejudice of those people in the headquarters against Huaxia."

When Tang Majun said this, Catherine was not sure how to refute it.

Because she didn't want to do anything specifically, she threw the problem to the headquarters first.

Anyway, I don't want her to take responsibility.

(End of chapter)