Honor Mobile is a leading smartphone company in China.

It can even be regarded as the leader of Huaxia's own brand.

Therefore, the new product launch conference of Honor mobile phone on June 19 still attracted the attention of many people.

"Mr. Cao, all mainstream media have been invited, especially IT-related professional media, and personnel have been arranged to attend."

"The warehouse is also ready to start shipping the HONOR 2 and HONOR PAD to flagship stores around the world as soon as the press conference is over."

"Starting tomorrow morning, flagship stores around the world will start selling our latest products."

Xia Qingqing is dressed very smartly today.

In the evening press conference, she was the protagonist.

Although she has rehearsed the process several times, she is inevitably a little nervous.

Since this is the case, she simply chose to come over to Cao Yang to report on the relevant work, so as to relieve her nervousness.

Honor mobile phones will not simply produce mobile phones from today.

If the PAD's business is doing well, the sales volume will not necessarily be less than that of mobile phones.

And in the future, we may consider continuing to produce some other electronic products, so that the products of Honor mobile phones are more abundant.

It even forms a special ecology around Honor mobile phones to attract consumers to buy more related products.

"I have asked the public opinion monitoring team on the side of Autohome to cooperate with this new product launch conference of Honor mobile phones."

"Changes in public opinion on the Internet will be fed back to you as soon as possible."

"This product launch conference is very critical, and it is a key node for the in-depth development of Honor mobile phones."

"Other friends in China are also looking at us, as long as the Honor mobile phone can continue to succeed, then everyone will no longer have any questions about the development of smart phones."

"Then it's time to fully challenge traditional mobile phone giants such as Nokia."

Cao Yang is not worried about what will happen at this press conference.

Where is the strength of the product, no matter how well the press conference is held, the final effect will not be bad.

What's more, the relationship between Nanshan Group and various media has always been very good, and no one will deal with Nanshan Group so indifferently.

Especially at this time, there are not too many self-media, except for a small number of private enterprises, most of the media are officially sponsored.

And what is the status of Nanshan Group in China, these media are the clearest.

So until they were instructed, they wouldn't have reported bad news about the Nanshan Group at all.

What's more, there really isn't any bad news for them to report today.

"Mr. Cao, this time we choose to continue to sell both new and old mobile phones, which can be regarded as a new attempt."

"I'M WORRIED ABOUT THE SUDDEN ANNOUNCEMENT OF THE HONOR 3G PRICE CUT, AND THEN THE CONSUMERS WHO HAVE BOUGHT THIS PRODUCT IN THE RECENT PERIOD WILL HAVE OPINIONS."

Comparing her heart to her heart, Xia Qingqing felt that if she bought a mobile phone for 3999 yuan today, the price would be greatly reduced tomorrow, and she would definitely feel uncomfortable in her heart.

They even go to make trouble.

"IT'S NOT THAT SERIOUS, OUR HONOR 3G HAS BEEN DISCOUNTED BY TWO OR THREE HUNDRED YUAN IN THE TERMINAL MARKET IN THE LAST TWO OR THREE MONTHS."

"After this price reduction, headphones will no longer be given away, and screen protectors and phone cases will no longer be given away, and consumers need to buy them themselves."

"It's not that exaggerated to calculate the price reduction."

"Even if someone is dissatisfied, the impact will be very limited."

"After all, the fact that we are going to release a new product on June 19 is not just announced today."

"After the new product is launched, the price of the old product will be reduced, which is also a normal operation."

"Otherwise, the price of our new products will continue to increase, which will not be beneficial to open up the market."

THE PROFIT MARGIN OF HONOR MOBILE PHONES IS NOT LOW, AND IT IS FULLY CAPABLE OF LOWERING THE PRICE TO PROVIDE A SUITABLE PRICE RANGE FOR THE HONOR 2.

OTHERWISE, HONOR 3G IS STILL SOLD FOR 3999 YUAN AND 4999 YUAN, HOW MUCH SHOULD HONOR 2 BE SOLD FOR?

It can't start at 4,999 yuan, or even more than 5,000 yuan, right?

In 2010, this starting price was still a little too high.

After all, most people's basic salary is less than 3,000 yuan.

And your salary of 3,000 yuan a month is a completely different concept from your saving of 3,000 yuan.

Expenses such as rent, water and electricity, expenses, meals, and clothes purchases, with a monthly income of 3,000 yuan, it is a bit difficult to save 1,000 yuan a month.

Even if you save 1,000 yuan, it will take 3 months to save 3,000 yuan.

And buying a mobile phone for five or six thousand yuan is equivalent to saving half a year's money.

This is the proper rhythm of buying luxury goods.

"I hope so!"

"WHEN THE HONOR 3 IS LAUNCHED NEXT YEAR, OUR MOBILE PHONES ARE EXPECTED TO BE ABLE TO USE THE CHIPS PRODUCED BY NANSHAN SEMICONDUCTOR."

"AT THAT TIME, IF THE HONOR 3G CONTINUES TO BE SOLD, THE COST CAN BE REDUCED A LOT."

"Even if the price continues to fall a little, the profit margin can be kept basically stable."

"And there are more choices of products, and if some styles are reduced, they are not so sensitive."

Listening to Cao Yang's words, Xia Qingqing breathed a sigh of relief.

Tonight, she wants to blow the horn of the Honor mobile phone charge, so that everyone can see the combat effectiveness of the Honor mobile phone.

Apple's new products are very eye-catching, and the Honor phone will only be stronger!

With this mentality, Xia Qingqing was full of confidence!

The entire Honor mobile phone new product launch conference went very smoothly.

"Editor-in-chief Wu, the HONOR 2 of the Honor mobile phone this time, I didn't expect it to be so amazing."

"After the screen was increased from 3.5 inches to 4 inches, the weight did not increase, but was reduced by 20%, which was a great test of their design ability."

"The front camera has 1.2 million pixels, but the rear camera has been upgraded to 8 million pixels."

"That's a lot higher than both 3G and iPhone 4."

"And this generation of HONOR2 supports more business functions, such as airplane mode, voice assistant, business card scanning, data backup, app store, etc."

"It has an absolute advantage over the iPhone 4 in this regard."

"The most important thing is that they didn't increase the price, it was still 3999 yuan and 4999 yuan."

"IN ORDER NOT TO INCREASE THE PRICE, THIS TIME THE PRICE OF HONOR 3G WAS LOWERED BY 1000 YUAN, AND THE STARTING PRICE FELL DIRECTLY TO 2999 YUAN."

"This is a very big change."

"It is equivalent to that in the future, there will be two main products of Honor mobile phones, 4 configurations and several colors, and the richness of the product has reached a new level."

Xie Min feels that it is really valuable to come to participate in the new product launch of Honor mobile phones today.

Xia Qingqing's speech on the stage can be said to be full of dry goods!

The new features of HONOR2 continue to refresh everyone's understanding of smartphones, and also make more people interested in smartphones.

"Honor phones are really amazing, and I feel like they will be able to sell 3 million units a month starting next month."

"It's not surprising that next year, we will further challenge 4 million units."

Wu Xuebin is obviously very satisfied with today's press conference.

That's enough information to keep their website busy lately.

"Mr. Xia also announced that in the future, Honor mobile phones will officially enter the overseas market, and I feel that if the overseas situation is opened, the monthly sales next year may be more than 4 million units."

"And this time they not only released a new mobile phone, but also released the HONOR PAD at the same time."

"THE PRICE OF THE TWO HONOR PADS IS AT THE SAME LEVEL AS THE HONOR 2, WHICH IS QUITE ATTRACTIVE."

"If the monthly sales of PAD can reach more than 1 million units, then the monthly turnover of Honor mobile phones is already very terrifying."

When Xie Min said this, Wu Xuebin couldn't help but nodded.

With 5 million units of various products a month, the sales volume can go to about 20 billion yuan.

That's more than 200 billion a year.

Not to mention 2010, even if it is placed in 2023, this scale is very powerful.

The most important thing is that these products of Honor mobile phones have a profit margin that is definitely not low.

Nanshan Group: This is another money printing machine.

"If we have a few more companies like Honor mobile phones in Huaxia, I'm afraid the vitality will be completely different."

"If they want to expand overseas with this kind of competitiveness, I think they can definitely succeed."

"The difference is nothing more than how successful you can be."

Wu Xuebin's point of view should still represent the views of many people.

The combat effectiveness of the Honor phone is too strong.

This kind of appearance and internal configuration in all aspects of leading the opponent and leading the pace of industry development is really not comparable to ordinary enterprises.

"That's just as well."

"But this time they launched their own HONOR operating system, and I don't know how the experience will work."

"Let's hope they don't drop their chains in this place."

The operating system should be the only place where Xie Min has no confidence.

After all, whether the system is good or not depends on how to use it.

"It's definitely not going to drop the chain, it's just a little bit of an improvement compared to the Android system."

"The strength of Nanshan Group's intelligent network center is also quite famous in China, and I think the operating system they have developed should be very poor."

"Otherwise, it would be impossible for Honor to replace mobile phones and PADs with HONOR systems."

Wu Xuebin is now full of confidence in Honor mobile phones, even more confident than Xia Qingqing.

After so many years in the industry, Wu Xuebin knows too much about the situation of Huaxia's own brands.

Even Lenovo, which is a well-known name in the industry, is not at all a technical level compared with Honor mobile phones.

Not to mention various other mobile phone manufacturers that only assemble business.

As professional media, Wu Xuebin and Xie Min both reacted so much, and as the most direct competitor of Honor mobile phones, Apple Huaxia's reaction was even greater.

"Lin Rong, let's sort out the content of the Honor mobile phone press conference immediately, and then hold a meeting to report to the American headquarters."

There is a 12-hour time difference between China and the United States, and it is now more than 9 o'clock in the evening of China time, and it is still morning in the United States.

Although if the meeting resumes, it basically means staying up late.

However, Wang Ziming felt that this night was worth staying up!

Originally, when the iPhone4 was released, he felt that the opportunity for Apple's mobile phone to open up the situation in Huaxia had come.

AT THAT TIME, THERE IS NO NEED TO WORRY ABOUT THE COMPETITION OF HONOR 3G, WHICH CAN MAKE THE BUSINESS OF EACH FLAGSHIP STORE BECOME HOT.

However, the iPhone4 has not yet begun to be listed in China, and the HONOR 2 is coming first.

Even the iPad has not yet arrived, and the HONOR PAD has arrived.

Although he had some expectations for this situation before, Wang Ziming's mood was still heavy when he saw the amazing performance of HONOR 2 and HONOR PAD at the press conference.

Apple has always relied on innovation to stay ahead of its competitors and constantly refresh everyone's understanding of products.

Now in the smartphone market, it has become a follower.

This is something that many people within Apple can't accept.

But facts are facts, and whether they are acceptable or not, we need to consider how to deal with them.

"Mr. Wang, when the Honor mobile phone press conference was just now, I had recorded some key information synchronously."

"Waiting for various media and the official WeChat of Honor mobile phones should also release some relevant photos, we just need to add these photos to the information."

"The top priority is how to get consumers to choose between HONOR 3 and iPhone 4."

Lin Rong didn't have a smile on her face anymore.

Although the smartphone market is still in a stage of rapid development, Apple's biggest competitors should be companies such as Nokia and Motorola.

But the impact of Honor phones must not be ignored.

In many cases, the two of them are the most direct competitors.

"In addition to our advantages over Honor mobile phones in terms of brand power, I am afraid that the operating system is left."

"The Internet in China is developing rapidly, and public opinion on the Internet has a great influence on young consumers."

"I think the company can find some cooperative advertising agencies, so that they can find people to drive some rhythm on the Internet, so that everyone can realize the goodness of the iPhone 4."

Lin Rong's proposal is obviously quite constructive.

And to a certain extent, it is also very operational.

As long as you are willing to spend money, the combat effectiveness of the Internet water army is absolutely amazing.

This has been proven in the past.

"How much budget is needed, what resources are needed, you just ask."

"This time, we don't say that we will surpass the Honor phone, at least it can't be much worse than the performance of the Honor phone."

"Otherwise, if the iPhone4 performs so well in the United States and other places, but it performs unsatisfactory in China, it will not be a good thing for us."

The meaning of Wang Ziming's words, Lin Rong can naturally comprehend.

For example, Wang Ziming's position, although it is relatively high, as long as the headquarters thinks you can't do it, it will let you get out of the way in minutes.

He's clearly happy with where he is and doesn't want to lose it.

"I think it is also necessary to invite people from the headquarters to come to Huaxia to have a round, so that they can have a clearer understanding of the Huaxia market."

"The new products launched for two consecutive years have been suppressed by Honor mobile phones, and if this is still the case next year, our brand advantage may not exist."

"And the longer it drags on, the more mature the HONOR operating system will be, and then we will have fewer advantages."

Lin Rong has a relatively clear understanding of Honor mobile phones and the strength of Nanshan Group.

This is definitely not a company that can be compared with other Chinese manufacturers.

Apple will have to work hard to be successful.

Even giants like Apple are feeling the pressure, and other smartphone gamers are certainly under pressure.

"Mr. Lei, the current smartphone market changes very dramatically every month."

"Apple mobile phones and Honor mobile phones are dominant, which brings a lot of pressure to everyone."

Huang Xinglong is the person in charge of the research and development of Xiaomi mobile phones, and naturally he also watched the new product launch of Honor mobile phones throughout the whole process.

Even the performance data of the iPhone 4 and HONOR 2 have been memorized in his mind.

The more this happened, the more he felt the pressure.

The first generation of products that their company is going to launch this year doesn't seem to have any advantage in front of them.

"Lao Huang, if you want to talk about pressure, the most pressure now should be Nokia."

"HONOR2 and iPhone4 are so powerful, it is estimated that Nokia's flagship sales will soon plummet."

"They can only rely on low-end mobile phones of a few hundred yuan to maintain their sales advantage."

Lei Jun is obviously more optimistic than Huang Xinglong.

He gambled all his value to engage in smart phones, and naturally fully studied the industry.

Don't look at the products developed by our own company now, whether it is in terms of appearance or configuration, there is no advantage compared with HONOR2.

But HONOR2 has a starting price of 3999 yuan, and what about their new products?

The initial plan is to start at 1999 yuan!

If necessary, it can be further lowered to 1599 yuan!

This huge price advantage, a little difference in appearance and configuration, is not a cause for concern.

When the time comes, not to mention that the sales volume exceeds that of others, the number of sales they plan will definitely be able to achieve smoothly.

At this point, Lei Jun can be said to be very confident.

"That's the same, it is estimated that people from companies such as Nokia, Motorola, Sony Ericsson, and LG will not be able to sleep."

"Our flagship products in the past are now completely uncompetitive."

"Nokia, for example, has already begun to see a decline in sales in the first quarter of this year."

"Although it is only a slight decline, I think that from the second quarter, this decline will increase, and when the HONOR2 and iPhone4 start to be in full force in the third quarter, Nokia's sales are estimated to start to plummet."

I have to say that Huang Xinglong's vision is still good.

Otherwise, Lei Jun would not have entrusted him with the most important research and development work.

Don't look at the fact that there are not as many parts of mobile phones as cars, but many of the research and development work of smartphones is in its infancy, and there are still a lot of things to ponder.

Huang Xinglong has successfully done it, so that Xiaomi's first smartphone can go on sale within this year.

"The first users who are interested in smartphones, or smartphones, tend to be relatively young."

"Apple and Honor mobile phones are both high-end routes, and the main customer groups are white-collar workers."

"But the students in Huaxia are actually a very large group, and our mobile phones can focus on this group at that time."

"With the price advantage, I think we may sell more than Apple and Honor in the student group at that time."

"Especially after focusing on young college students, in the short term, you can not go through the plan of building a flagship store in a physical store, but can complete relevant sales through online shopping."

"These consumers are basically Internet users, and online shopping is not such a difficult thing for them."

As soon as Lei Jun said this, Huang Xinglong couldn't help but nodded.

Although this is content in the field of sales, Huang Xinglong is also very interested.

After all, he also wants to know how the products he has developed will be sold to consumers when the time comes.

You know, building a flagship store is very expensive.

Xiaomi is still in the stage of burning money, and there is not so much money to build a flagship store.

At least now, we don't have the strength to do it.

And if you look for agents and distributors, as a start-up, there are really few agents who will look down on Xiaomi.

Some companies even refuse to cooperate with Xiaomi directly.

I have to say that this is also an important reason for Lei Jun to firmly go to the official website sales plan first.

I don't have a choice!

Many times, after a person is successful, some of his choices or practices will be over-interpreted, and he will have to develop in the direction of proving how wise they are.

But the reality is that there are some choices, and it's likely that people don't think about it that much at all.

Or maybe it's because you don't have a choice, you have to do it that way.

"That's just as well."

"The market for smartphones is huge, and consumers want high-end smartphones, as well as mid-range products."

"Even the mid-range products are the products with the largest sales, as long as we do a good job in this part of the market, the future prospects are still very worth looking forward to."

Although Huang Xinglong feels the pressure, he is still confident in the future.

After all, the smartphone industry has just started, and there are relatively limited competitors in the industry.

Even apart from Apple and Honor, Huang Xinglong does not see other companies as his opponents.

Neither Nokia nor Motorola are giants.

So many friends were stimulated, and the reactions of netizens from all walks of life on the Internet were naturally boiling!

"Conscientious enterprises, after the product upgrade, the configuration has increased so much, but the price has not changed!"

"I hope HONOR PAD, I won't drink milk tea this month, and I'll try to buy one as soon as possible!"

"Originally, I was thinking about whether to ask a friend to help buy an iPhone 4 from the United States, but now I don't think it's necessary."

"The HONOR phone is really powerful, HONOR 2 is the thinnest phone, right?"

"Lao Tie, there are already people queuing up at the Glory mobile phone flagship store downstairs at my house, do you think I'm going to join in the fun?"

"Such a good product, can you prepare more inventory for Honor mobile phones, don't be unable to grab it tomorrow!"

"8 million pixels, HONOR 2 is going to kill Canon digital camera manufacturers."

"Did Nikon offend the Nanshan Group? WITH THE HONOR 2 AND HONOR PAD, WHAT ELSE DO YOU NEED FOR A DIGITAL CAMERA? ”

"Have you noticed, HONOR 2's screen resolution has reached 1136×640 pixels, no wonder the texture of the picture seems to be very good."

"Whoever gives me an HONOR 2 is easy to discuss!"

"Sisters, my spare tire confessed to me tonight, saying that I would give me an HONOR 2 and HONOR PAD, should I agree or agree?"

……

All kinds of rhetoric can be found everywhere on the Internet.

The headlines on Weibo are a lot related to Honor mobile phones.

(End of chapter)