Although the Huaxia automobile market is already the largest market in the world, the models sold here are not necessarily the most advanced models in the world.

In the eyes of many people, Huaxia's local independent brands, their various models have nothing to do with innovation and advancement.

Especially in the eyes of various joint venture car companies, whether it is Chery Automobile or Geely Automobile, whose sales are no longer inferior to those of joint venture car companies, or BYD, Great Wall and Changan, their products are not in the stream.

Even for future cars, the joint venture car companies do not particularly care.

In the eyes of many people, the success of Xingchen Automobile under Nanshan Group is because of the technical blessing of Nanshan engine and Nanshan gearbox, coupled with the efforts of Cao Yang, a master of appearance design, and finally this unexpected result.

But the car of the future is different, this is a new company positioned as an electric vehicle.

If you want a brand, you don't have a brand, and you want to be well-known without a well-known.

Where can people feel threatened?

However, during this time, the "integrated die-casting technology" was first thrown, so that the future car attracted the attention of the entire automotive industry, and many people discussed the advantages and disadvantages of this technology.

However, the discussion is still focused on the automotive industry.

Ordinary consumers still pay more attention to integrated die-casting technology.

After all, those things are basically invisible and intangible, and few consumers usually lie under the car to see what those parts look like.

But this time, the large central control screen is different!

Just one picture can make everyone feel the impact!

When the screens of other OEMs are still constantly promoting how great their 7-inch screens are, other people's future cars directly make 17-inch screens.

It's not a level comparison at all.

For many consumers, they will simply and directly form an answer, that is, the future car that uses 17 inches will definitely be more powerful than other car companies that use 7 inches.

This is a situation that many OEMs do not want.

"McTee, do you have a special understanding of the situation of the large central control screen of the future car W9?"

BMW Huaxia's general manager Ai Moha has always been more concerned about the movements of Nanshan Group.

Previously, his focus was mainly on Xingchen and Jaguar Land Rover, for fear that these luxury brands would put huge pressure on BMW.

But unexpectedly, now a futuristic car suddenly appeared, which also made Amoha feel special pressure.

All-in-one die-casting technology!

Huge central control screen!

These are all things that are very different from other car companies.

The fact that the future car has made so many special things come out shows that Cao Yang has high expectations for it!

BMW is now also very focused on the development of electrification, and even the reason announced when it sold the BMW F1 team was to focus on the development of electrification.

Therefore, the people of BMW are actually more concerned about the electric vehicles produced by various car companies.

At present, the emergence of the super central control screen of the future car W9 makes Aimoha feel threatened.

"Aimoha, although I don't want to admit it, I think this super central control screen should have a fatal attraction to consumers."

"Our future models, in terms of the setting of the central control screen, will definitely develop in the direction of large-scale."

McTee's answer sent a chill down Amoha's heart.

Could it be that I was wrong?

"This large central control screen should be easy to break, right?"

"When the time comes, won't the cost of repairs be very high for consumers?"

Amoha's point of view should also represent the thoughts of many people.

Man-made damaged screens, certainly not warranted.

Then the cost of repairs will be high at that time.

Replace a large screen, maybe the maintenance cost will go to tens of thousands.

However, McTee's view is a little different from that of Amoha.

"You have a point, the cost of maintenance will definitely be relatively high."

"But on the one hand, this kind of large screen is not so easy to break, and they are not like the big screen of a smartphone, which will shatter when it falls to the ground."

"On the other hand, the tempered glass on the surface of this large screen is also strengthened, as long as it is not a relatively large impact, it will not be broken."

"Besides, when consumers buy a model, they will only consider whether the car is attractive to them, and they will definitely not consider the maintenance cost."

"Especially consumers in Huaxia, they don't care much about maintenance costs and second-hand car retention rates, which are more concerned in mature markets."

"Even the ability of Chinese consumers to accept some new things and new equipment is faster than that of consumers in mature markets."

"So I think this super central control screen of the future car will definitely be one of the reasons why many people buy W9."

"Even in the future, the iconic configuration of this car will be this large 17-inch screen."

I have to say that as the sales director of BMW Huaxia, McTi's vision is still very old-fashioned.

However, no matter how powerful his vision is, it is meaningless if the R&D engineers at the German headquarters do not accept it.

McTee himself is well aware of this.

"According to you, isn't the first model of the car of the future about to be a success?"

Although BMW has a relatively close cooperation with Nanshan Group, Aimoha definitely does not want to see the success of future cars.

Nanshan Group already has Xingchen Automobile and Jaguar Land Rover, if the future car is also successful, then the luxury car market in China is likely to be the world of Nanshan Group.

In the future, BMW will face pressure from all sides.

"I hate to admit it, but it's pretty much certain."

"The difference is just how successful the car of the future can be!"

McTee replied in the affirmative.

At this time, it is obviously pointless to continue to deceive yourself.

And the same fierce reaction to the "second bomb" of future automobiles is all independent brand car companies.

Especially for companies that produce electric vehicles, after seeing the interior of the future car W9, they immediately feel that the interior of their own models is so old-fashioned, and there is no sense of technology at all.

These professionals will think so, let alone consumers.

And for Huaxia's automotive media, this period of time is very happy.

Because there are many topics that can be combined to write popular articles.

"Editor-in-Chief Fang, I think that the future of the car is likely to be the core of the public opinion outlet of the automobile news in the future, and it is necessary to arrange people to keep an eye on every move of the future car."

Lin Jiayan's vision is good, and she immediately felt the news momentum ability of future automobiles.

Just like Tesla's status in later generations, all kinds of Tesla-related news can attract more attention than other brands' reports.

In the same report, if the protagonist is changed from Tesla to another brand, the popularity will drop significantly.

As a result, various media are also willing to write articles around Tesla-related topics.

Even the information changes of any new model can attract discussions from all walks of life.

Invisibly, this is also a very good advertising effect.

And it's the kind of one that doesn't need to pay for advertising.

"The future car is indeed not a shot, and it has attracted the attention of countless people as soon as it is shot."

"The marketing team of Nanshan Group is already very powerful, and the technical strength is very strong, and the influence under this strong combination is completely beyond everyone's imagination."

"And I feel that this time the publicity strategy of the future car is very planned."

"The first wave of 'integrated die casting technology' has caused the entire automotive industry to fall into discussions, causing a lot of controversy."

"Regardless of whether that technology will become mainstream or not, the meaning is very different for car companies."

"Now the first wave of publicity is a super-large central control screen, which also refreshes everyone's cognition, I didn't expect the car interior to be designed like this."

"The entire center console basically has no buttons, giving people a very strong sense of technology."

"Although in the past two days, many people have criticized this approach of future cars, believing that such a design is likely to have safety hazards."

"But I think consumers should be very interested."

"I feel that their actions should not be over yet, and there should be a third wave of publicity waiting for everyone."

Fang Dawen thinks that he has a good understanding of Nanshan Group's style of doing things.

The more this is the case, the more he feels admiration.

So for Lin Jiayan's proposal, he supported it from the bottom of his heart.

"I also think so, the integrated die-casting technology and super-large central control screen of the future car feel that it is not the most attractive part of the W9."

"Maybe they'll surprise us again in a few days."

Lin Jiayan is now looking forward to the next step of the future car's promotional content.

Although the W9 is a large SUV, it does not look bulky, but a little elegant and agile.

This level of design is definitely far superior to other models on the market.

Even against Xingchen Motors and Jaguar Land Rover, it will not be worse at all.

"Well, since we all think that the future of automobile-related news will become the hottest news in the automotive industry in the future, then this matter will be handed over to you personally."

"Our own internal evaluation department can also let them focus on the new models of future cars to carry out some comparative evaluation work, and create some topics by themselves."

Compared with first-hand news, Fang Dawen knows that NetEase Auto Channel cannot compare to Autohome.

It's a family, and if there is information, it will definitely give priority to Autohome.

But sometimes news can be artificially created.

Fang Dawen also has a deep understanding of this.

Especially in the automotive industry, each OEM has its own model, and the automotive media can naturally come up with some topics as long as they take out similar products from different OEMs for a good comparison, or do some further testing.

No matter how bad it is, if you buy your car back and dismantle it, you will definitely be able to form several dry goods articles with more content.

Regarding Fang Dawen's arrangement, Lin Jiayan naturally had no doubts.

And as if to verify Lin Jiayan and Fang Dawen's guesses.

Just when everyone is still discussing the 17-inch large screen of Future Automobile, the official micro of Future Auto and Nanshan Group has simultaneously updated the "third bullet" publicity.

Level 2 autonomous driving technology!

This time, there is not so much text, but a small video that is five minutes long.

In this small video, it is directly demonstrated that the future W9 enters the destination at the highway intersection, and then the driver is on the steering wheel all the way, and the palm of his hand does not have any contact with the steering wheel.

But the car is moving fast.

Although there is not a lot of traffic on the highway, it is not a small one.

The W9 does not sit in one lane slowly, but moves fast according to the set top speed of 120 km/h.

Overtaking!

Merge!

Automatic braking!

Lane keeping!

All of these features are covered in the video.

As soon as this video came out, the Huaxia automobile industry immediately exploded!

"Really? This can't be a gaming video, right? ”

That's awesome! You don't have to worry about getting tired when you drive in the future.

"It's no wonder that people dare to engage in integrated die-casting molding technology in the future, and they have autonomous driving technology as an assist."

"I thought that the integrated die-casting technology and the super-large central control screen were already a very big innovation, but I didn't expect that it was just an appetizer, and autonomous driving was the focus!"

"I think this car is cooler than any car, I love it!"

"Produced by Nanshan, it must be a high-quality product! Mr. Cao has never cheated us. ”

"When will the W9 be launched, I can't wait to pick up one!"

"In other words, is the current autonomous driving technology so advanced? Why can't I feel the BMW X7 I just mentioned? ”

"Same question, my Mercedes-Benz S350 also doesn't have these features! Why? ”

"When will autonomous driving technology be used in the models of Centron and Jaguar Land Rover?"

"It's so surprising, I didn't expect our country's car technology to be so powerful!"

……

All kinds of comments have put the future car W9 and autonomous driving on Weibo hot search in an instant.

This made Wang Feng, who was just about to release a new album, very depressed.

"Brother Feng, Future Auto is a subsidiary of Nanshan Group, and it is the same boss as Nanshan Film and Television, so we don't need to compete with them for hot searches."

"After the news is cold in a few days, we will find a way to see how to market it."

Wang Feng's agent was very bitter in his heart, but he could only comfort Wang Feng with kind words.

What else would you do?

Buy hot searches?

Weibo is also the brother company of Future Automobile, how can people stab their brothers in the back at this time?

So it's best to do nothing at this time.

"The last time we were in an event, we also encountered Nanshan Group winning a number of awards at the same time, and it grabbed the hot search for several days."

"This time, I ran into Nanshan Group's future car publicity, am I not in line with Nanshan Group?"

Wang Feng complained a little depressed.

He naturally knew that there was no point in doing anything at this time.

But in my heart I just don't feel happy.

"No way, no one thought that the publicity of a car company could still be out of the circle."

"A few months ago, few people knew about Future Automobile."

"But now it's completely different, not to mention a household name, but the popularity is definitely not lower than many car companies."

"Actually, I think we can take this opportunity to buy a W9 directly and see if we can also rub off on other people's hot spots."

The agent's idea made Wang Feng's eyes shine.

You can't always suffer losses, and you have to find a way to take advantage.

"You plan well and see how you can rub other people's hot spots!"

……

"Mr. Cao, the publicity effect of this video is so good, and now it is completely out of the circle, and many people in the non-automotive industry are forwarding this video."

"There are even many people who have come forward to analyze the various test items of this video, and extended a series of articles."

"The number of views of these articles is still very high."

Zeng Tingting is in a very good mood now.

The popularity of future cars is now rising!

Even many laypeople who didn't know much about cars before now know about the car of the future.

This situation is very rare in the publicity cases of the entire automotive industry.

"The group's intelligent network center has been established for several years, and the achievements of thousands of people are worthy of those salaries."

Although this video of W9 was shot on the highway, the effect may not be so good on ordinary roads, and even some functions cannot be realized, but this is already a very big impact.

After all, the topic of autonomous driving is still a very cutting-edge project in the automotive industry, and even everyone's fantasy.

I didn't expect the future car to realize it silently.

"Mr. Cao, the staff scale of the intelligent network center will soon exceed 10,000 people this year."

"But although the investment is huge, it is really worth it."

"This time, the experience that our future car will bring to consumers will be unparalleled."

"When the time comes, our interior will be relatively simple, and the problem of not having rich configurations will not be a problem."

Zeng Tingting was originally worried about whether the configuration of the W9, a model positioned at around 500,000 yuan in the future, would be too simple.

In addition to the necessary safety equipment, the interior is very simple.

For example, the car door panel, there are almost no bells and whistles of this kind of cup holder, that kind of space, which makes people look very simple.

And then the functions of the seat are not particularly rich, it can only be said to be decent.

After the car enters the car, it feels simple.

If the parts can not be designed in a strange shape, they will not be specially designed, so as to facilitate production and reduce production costs.

"Minimalist style interiors may also be a trend in the future, and some consumers still prefer them."

"Besides, although we look simple, we basically have the things that consumers care about, but we just remove some bells and whistles and useless things."

"Besides, our car is like a treasure car, and there are many innovative technologies in it, waiting for everyone to discover."

"The thermal management system, for example, is very unique and more efficient than other models."

"Then there is our electronic architecture system, which is completely different from traditional cars, which can be said to be a subversive existence."

"But it's meaningless for you to talk too much about these things to consumers now, and people don't understand and don't want to hear them."

"It's better to let our peers slowly explore it in the future, and subtly make our future cars become industry benchmarks!"

When Cao Yang said this, Zeng Tingting couldn't help but nodded.

The W9 of the future car is indeed a treasure car!

There's so much stuff in it that you can take out and talk about it.

It depends on whether you know the goods or not!

The previous integrated die-casting and super-large central control screen were really an appetizer.

The king is still to come!

……

"Call the design team of the new model for a meeting right away, immediately! Right away! ”

At Tesla's headquarters, Musco roared for the secretary to call the heads of various design areas to come over for a meeting.

Since the integrated die-casting technology emerged from the future car, Musco has arranged personnel to keep an eye on the movement of the future car.

No matter what new movements there are in the future car, report to him.

This arrangement has just been implemented, and as a result, Musco has seen the 5-minute video released by the official Weibo of Future Automobile.

According to the plan, Tesla will launch a new heavyweight model next year, and this model has very high expectations from Musco.

Whether Tesla's stock price can go to the next level depends on the performance of this car.

Musco, who was originally full of confidence, immediately felt that the competitiveness of his own model was not enough after seeing this video of the future car.

Autonomous driving, which is also the technology he wants to develop.

It is even used as Tesla's core technology for research and development.

But so far, the progress has not been particularly smooth.

Musco didn't expect this technology to be implemented first in a company in China.

Although this level of autonomous driving technology is still far from the ideal scenario that Musco wants.

But it has to be said that this is already a big breakthrough.

The most important thing is that in terms of propaganda effect, it is simply invincible.

Therefore, it is natural for Musco to have its own R&D team redesign the new model, not to mention surpassing the performance of future cars, at least to achieve the same level.

Otherwise, when the time comes to face the competition of future cars, Musco finds that he has no confidence.

The only thing to be thankful for is that this new model of Future Car is a large SUV, not a sedan, and it is not a coupe that Tesla is preparing to launch.

In the past few days, Musco has also been understanding the situation of Future Automobile and Nanshan Group, and knows that the Ziweixing Coupe under Xingchen Automobile is also a product of Nanshan Group.

If this time Nanshan Group does Ziweixing's autonomous driving function so well, and it is also an electric car, then Musco feels that the situation will be even more troublesome.

A video of the future car has virtually delayed Tesla's new car release plan for a while.

This power is definitely not comparable to a few models.

(End of chapter)