Chapter 645 First in the World, Who Is For And Who Is Against?
There are many companies in the industry that have researched technologies related to autonomous driving.
As a giant in the auto parts industry, Bosch has naturally spent a lot of manpower and material resources on autonomous driving.
However, until now, their technology has only stayed at some attempts at autonomous parking.
Immediately after the release of the five-minute video of the future car, Bosch organized professional technicians to study the video hundreds of times.
However, the end result is not encouraging.
"Mr. Liu, at present, according to the feedback from the technical department, we will not be able to reach this level of autonomous driving of future cars in the next three to five years."
"They're still analysing where everyone's gap is and seeing how to catch up."
As a sales manager at Bosch, Ren Cai has heard several customers ask her about Bosch's autonomous driving technology in the past few days.
Invisibly, this also puts a lot of pressure on Bosch.
They are the bosses of the auto parts industry.
Why is it that they are lagging behind others now?
This has never happened before.
"The technical threshold for cameras, millimeter-wave radars and various sensors for autonomous driving design is not so high, right?"
"If you can't catch up in three or five years, what does the technical department do!"
Liu Zhenbo is definitely not satisfied with this result.
Although most car companies do not have any layout in autonomous driving, as long as there is a pioneer, it will immediately stimulate everyone to enter this field.
For most OEMs, many functional parts are handed over to parts giants such as Bosch for research and production.
Bosch has lived up to expectations over the years.
Now he wants to give an answer that disappoints everyone, and Liu Zhenbo is definitely not satisfied.
"The hardware problem is actually relatively easy to solve, and we focus on working hard, but it is not impossible to solve it in a few years."
"But the trouble is the software, which involves a lot of algorithms, and it is very difficult for us to get these projects done in a short period of time."
Ren Cai was very helpless to talk about the bottleneck.
In the field of software development, Huaxia's competitiveness is unparalleled.
This is also closely related to the development of the Internet industry, and the world, that is, the United States, can be compared with China.
In Germany, it is not a level of existence at all.
In the future, the software problems that can be solved in a month by automobiles may take a year to be solved by Bosch.
If we continue to develop at this rate, the gap between everyone will be even greater.
The key is that if this thing wants to catch up, there is only one way, that is, to put the development of parts in Huaxia and recruit R&D personnel from Huaxia.
But they don't want to.
In the eyes of parts giants such as Bosch and Denso, the R&D department is the most core department and the department that is most reluctant to be placed in Huaxia.
Other manufacturing, as long as there is a demand for production capacity, can basically be considered for production in Huaxia.
Ren Cai is also very clear about this situation, so he is full of helplessness.
And Liu Zhenbo obviously understands this situation.
So after listening to Ren Cai's report, the brows on his face furrowed even deeper.
The future of automobiles is such a toss, it can be said that the industry is shaken.
Bosch and these parts companies are beginning to worry, and the automobile OEMs are naturally not idle.
However, auto giants such as Toyota and General Motors tend to react a few beats slower.
On the contrary, it is Huaxia's own brand, which is closely watching the movements of Nanshan Group, and can realize the impact of this matter for the first time.
"Mr. Wang, although the autonomous driving technology of future cars is still far from the real autonomous driving, it already has a certain degree of practicality."
"If we want to catch up, I'm afraid it's really not that easy."
Liang Chuanqing, as the vice president of R&D of BYD Automobile, can feel the gap in everyone's technical level.
This kind of autonomous driving technology is not simply a matter of changing one or two parts.
It's a systematic change from start to finish.
"How long do you think it will take for the industry to reach the level of the car of the future?"
Wang Fu didn't panic at this time.
In the entire automotive industry, only Future Auto has come up with an initial version of autonomous driving technology, and the others have not even kept up with Mercedes-Benz and BMW, so what is BYD anxious about?
Of course, he must also grasp it and see when BYD needs to have such an ability.
Otherwise, there will be too many backward industries at that time, and it will be difficult to do.
"It's still difficult to give an accurate time, about five years if it's fast, and it's estimated that it will take ten years if it's slow."
"Especially for international manufacturers such as Toyota and General Motors, their model development cycle is relatively long, and now they are basically developing new models in a few years."
"If you don't have the ability to drive yourself now, then the new models that will be launched in a few years won't have that capability."
"Even if they develop autonomous driving technology in the past two or three years, and finally apply it to mass production models, it is estimated that it will be six or seven years later, or even later."
When Liang Chuanqing said this, Wang Fu's heart relaxed a lot.
Even the international auto giants such as Toyota and General Motors have not been able to do it so quickly, so it will be stable.
Of course, he certainly didn't do nothing.
In the future, cars have begun to mass-produce this model, and BYD will definitely start to study this technology.
"In this way, a special intelligent driving division will be set up in the R&D center, and all parts related to intelligent driving in other divisions will be assigned to this department to be responsible."
"We will strive to be able to use autonomous driving technology in our new models that will be launched in five years."
"At the very least, we can't be much worse than the technology that has been announced by the future car, otherwise the autonomous driving technology of the future car will evolve to a higher level, and we really haven't even reached the place where they started, then it will be easy to attract criticism."
BYD is now making low-end models, and consumers should have little expectation for autonomous driving-related technologies.
But Wang Fu doesn't plan to make low-end models all the time.
So it's definitely going to be involved in the future.
The most important thing is that he has already felt a trend, that is, what will be made by cars in the future is likely to become the standard configuration of electric vehicles in the future!
Wang Fu's emphasis on electric vehicles is unmatched by many car company CEOs.
Therefore, BYD's internal research and development of technologies related to autonomous driving is naturally on the agenda.
……
At a time when many car companies are discussing the autonomous driving technology of future cars, the Nanshan Group Intelligent Network Center, which has developed this technology, has naturally ushered in some changes.
These changes were quickly grasped by Liu Youmei, the minister of personnel.
"Mr. Cao, in the past few days, many headhunters have called the employees of the intelligent network center, and they have generally offered a relatively high price to poach people."
"I think it's okay to sign a non-compete agreement with all employees, so that the talents we cultivate are not poached?"
In recent years, the intelligent network center has not burned less money, and the company's internal personnel department and finance department have some opinions.
Now that we are finally about to see the results, there is a real risk of being picked with peaches.
"Our salary is not low in China, especially the employees of the intelligent network center, which should be regarded as the highest group of domestic automotive research institutions, right?"
The non-compete agreement is naturally signed by the core R&D personnel.
But whether all R&D personnel have to sign it, this needs to be carefully considered.
After all, such a thing will make employees dissatisfied to a certain extent.
"Yes, in the automotive industry, the treatment of our intelligent network center is relatively high."
"But if you compare it with the Internet industry and the financial industry, it's hard to say."
"Many of these classmates are in the Internet industry and the financial industry, and it is not surprising that some people will change jobs in comparison."
"The most important thing is that I am worried that some overseas car companies will also come to poach people, so our salary may not be competitive."
As soon as Liu Youmei said this, Cao Yang immediately realized that he had neglected a point.
That is, the intelligent driving technology of the future car is now the first in the world!
At that time, it will not only be independent brands such as Chery and Geely that will come to poach people, but also foreign-funded companies such as Tesla, General Motors, and BMW.
For these car companies, there is no problem at all in giving a salary of 1 million yuan a year to technicians who develop autonomous driving.
Even if it is a core technical personnel, there is no problem with a salary of several million yuan.
In such a comparison, it will seem that the salary of Nanshan Group's intelligent network center is not competitive.
Since Liu Youmei specifically mentioned this topic to herself, it means that the personnel department has learned some information.
Otherwise, I wouldn't have come to report to myself.
"Since the personnel department feels the need to sign, let's prepare in this direction."
"Of course, we didn't force it at first, and let the employees choose whether to sign or not."
"For employees who do not sign, in the next step of promotion and the research and development of important projects, it is necessary to avoid the intelligent network center as much as possible."
Autonomous driving is the core competitiveness of future automobiles in the future, and Cao Yang will never allow the technology he has developed to be plucked.
So when you are aware of the crisis, it is natural to take action.
Of course, in the future, the salary of the intelligent network center must be continuously improved.
Otherwise, relying solely on non-compete agreements is certainly not a long-term solution.
……
Just when various car companies are still paying attention to the small videos released by future cars, the test drive and launch conference of W9 are about to be officially held.
This link has attracted the attention of the entire automotive industry.
"Mr. Yu, how do I think there are a lot of people from various media this time, and many of them are new faces."
Also in Zhucheng, the test ride test drive and launch activities of Future Auto attracted almost all the automobile-related media in China.
Even quite a few mainstream media outlets have come over.
As an old man in the automotive industry, she is familiar with people from all walks of life.
Even if you don't know the specific name, at least it's familiar.
After all, so many OEMs engage in activities throughout the year, and everyone doesn't know how many times they have met.
But this time, He Ling felt that the performance of some people made her feel a little strange.
"Future Auto released three big news in one go, each of which caused heated discussions inside and outside the industry."
"It can be said that the news related to future automobiles is the hottest news in China during this time."
"Naturally, everyone doesn't want to miss it, but it is not excluded that some people in the media may be personnel from other car companies or parts companies."
"After all, there were two people registered, but it's not uncommon for several people to actually come."
As soon as Yu Yu said this, He Ling immediately reacted.
Those who think they are weird are not professional media people.
People are mixed in!
"Mr. Yu, competitors are mixed in, should we go and talk to Future Auto?"
In He Ling's view, it is definitely not possible for people from other car companies or suppliers to come to inquire about the future of automobiles.
However, Yu Yu's reaction was a little different from her.
"There's no need, I think the future car should also know about this."
"Anyway, these cars will be officially launched today, and you can see the real cars in some dealerships from tomorrow, and it doesn't matter if you take a test drive a day in advance."
"The fact that competitors will make these moves shows the competitiveness of the cars of the future."
"When have you ever seen an employee of an international manufacturer lurking at the press conference of Chery, Geely and other independent brand car companies?"
Hearing Yu Yu say this, He Ling was relieved.
That's true!
This time, the test drive of the future car was carried out together with the press conference, and there are really not too many secrets to speak of.
Besides, even if they didn't do it together, it didn't matter if they were known.
Because it was meant to be publicized.
In this special atmosphere, the test drive of the new large SUV W9 of Future Auto officially began.
Since it is an electric vehicle, the total powertrain of the W9 is available in two versions, with a range of 450 km and a range of 550 km.
Each powertrain also corresponds to two different levels of configuration, and there are only four major categories in the whole, which is not very complicated.
"The appearance of this car is much better than the pictures."
Lin Jiayan circled around the W9 and took a bunch of photos frantically before she was ready to start the test drive.
As a media with huge influence, NetEase Auto Channel was directly allocated a place for a special experience car for test drive.
The right to use this car today and tomorrow belongs to Lin Jiayan and them.
"Mr. Cao's design level will never disappoint."
"It's very stylish, it's not old-fashioned at all, and I feel like both young and middle-aged people will like it."
"However, if a six-seater version is added to this seat, it is estimated that the comfort of the rear row will be much higher."
Fang Dawen couldn't help but sit in the driver's seat first and experienced the charm of a super-large central control screen.
Connect the HONOR 2 directly to the large screen, and you can use the above software very smoothly.
This is something that no other car company can do.
Even if you don't use the Honor mobile phone to connect, the navigation system that comes with it seems to have very good accuracy.
Air conditioning, headlights and other controls are placed on the big screen, at first a little unaccustomed, but after a few more operations, you can feel his goodness.
"Editor-in-Chief Fang, why don't we experience the effect of autonomous driving first, I feel that many people should be interested in this function."
Lin Jiayan is also eager to try.
This thing is the biggest highlight of the future car.
At today's event, a lot of information is also closely related to autonomous driving.
Many strangers are also full of interest in intelligent driving.
On the contrary, the "integrated die-casting technology", which caused a relatively large controversy before, has received less attention today.
Because there are so many other things to keep an eye on.
Soon, along with the test rides and test drives of these media, there were many related articles on the Internet.
The car of the future is now a hot word, and everyone wants to rub the hot spot.
Therefore, many people in the automotive industry suddenly found themselves in various professional media, and they were overwhelmed with news about future automobiles.
It's as if a futuristic car has placed a lot of advertisements in one go.
In fact, Future Auto really doesn't give these media a penny of advertising money.
And that night, when the prices of the four configurations of the W9 were officially announced, five out of ten of the hot search content on Weibo were related to the W9 of the future car.
This is also very rare in the automotive industry.
499,900 yuan for the standard version.
549,900 yuan for the elite version.
599,900 yuan for the deluxe version.
The flagship version of 649,900 yuan.
This price is not cheap, but compared to the configuration of the W9, this price is very cheap.
This is the first car in the world to be equipped with an autonomous driving system.
Although this autonomous driving system is actually at the level of L2, it is not even the peak L2 state.
But your opponent is too bad, and many models don't even have a cruise function.
Even if it is a model with a cruise function, many of them can only cruise at a fixed speed, and there is no way to carry out adaptive cruise, which is not very meaningful.
Now the future car will directly enter the state of L2 automatic driving, and the impact on everyone will be greater.
"No. 1 in the world, who is for and who is against?"
That night, the front page of Autohome put a bold headline to report the news of the launch of the new W9 car in the future.
From the integrated die-casting technology to the ultra-large central control, to the autonomous driving and stunning exterior and minimalist interior.
Autohome is not polite at all this time, and the future W9 is unparalleled in the world.
It's hard to refute!
This makes many friends very uncomfortable.
No. 1 in the world!
I want this honor too.
"Mr. Cao, the future car has just been launched, and more than 1,000 consumers have consulted and decided."
"Our official website has now started to accept reservations simultaneously."
"It seems that the sales target we set before should be accomplished without any pressure."
"I even think we can focus on the export market, so that the European and American branches can give full play to their power, and give local consumers who are willing to try it a chance to buy W9."
Zeng Tingting feels that the future car W9 is very suitable for the international market.
In places like Northern Europe, some environmental topics are very marketable.
As a mid-to-high-end product, W9 still has a market here.
"No problem, but the price of this car abroad, I hope it will start at 70,000 US dollars, and the exchange rate will not be cheaper than in China."
As soon as Cao Yang said this, Zeng Tingting was immediately able to understand the gap.
Domestic taxes and fees are not the same as those abroad.
In fact, 499,900 cars can be sold domestically, and under the condition of maintaining the same profit, they can also make money by selling 400,000 yuan overseas.
But now Cao Yang basically requires that the starting price of 499,900 yuan be converted into the international selling price, which is equivalent to the international selling price being higher than the domestic one.
But it's a clever setting.
People who don't understand the situation will think that the future car will just set the domestic and foreign prices at the same level, and there is no gap in sight.
"No problem, in terms of the competitiveness of our W9, even if it starts at $80,000, there are some people who are willing to try."
"Even I think that other car companies around the world can sell more than 100 units when they buy the W9 and go back for teardown and comparison."
When Zeng Tingting said this, she couldn't help but smile on her face.
Now it is also the turn of other international auto giants to buy Nanshan Group's cars and go back to dismantle and benchmark.
It's rare!
"This is just the beginning, when other domestic independent brands keep up with the pace of electrification, that is when the real troubles of international giants begin."
"In recent years, everyone can still live a comfortable life."
Cao Yang knows too well the learning ability of Huaxia enterprises.
At present, international auto giants generally do not really pay attention to electric vehicles, and the preferential policies in various places are still relatively limited.
So even if an electric car is produced, the price is expensive.
As long as consumers don't really generate electricity for love, they can't accept that kind of product.
However, the situation in China is different, and various car companies have launched some new electric vehicles based on market demand, and the market pattern will soon be rewritten.
This is also an opportunity for Huaxia car companies to truly achieve corner overtaking.
Those joint venture car giants have made money for so many years, and there is always a time when they want to spit out.
However, Cao Yang and Zeng Tingting are happy, and some people are going to be depressed.
Especially the controversial article on Autohome, many people are not convinced.
A brand new brand, without any market test, just say that it is the first in the world, who gave you the face?
Which car company doesn't have a few water armies under its hands?
So soon, the Huaxia Internet became lively.
Whether it is Weibo or Tieba, or the forums of various car channels, they are all very lively.
There are those who support the future car, and there are those who feel that the future car is too proud and should be humble.
There are also small promotional videos that criticize the future car for misleading consumers and even playing a bad guiding role.
All kinds of content dazzled everyone's eyes.
Along with these quarrels, the popularity of the future car is increasing.
Nowadays, many car companies no longer dare to treat the future car as a new brand without any competitiveness.
People use their own strength to tell everyone what a real Raptors are!
Whoever is not convinced, you have to endure it first!
(End of chapter)