The car of the future is on fire!

Naturally, various car companies should also analyze the reasons and see what things are worth learning from themselves.

In addition to the integrated die-casting, large central control screen and autonomous driving that have been discussed very hotly before, the marketing methods of future automobiles have also entered the eyes of many car companies.

"Mr. Wang, I feel that the company's publicity was still too cautious and not bold enough!"

"In the future, when our new models are launched, we can use more controversial words, what is the world's strongest, the world's first, the domestic leading and other words, as long as you can find a reason, you can boldly say it."

As the head of the sales department of Great Wall Motors, Lian Furong feels that his ability to blow water is relatively high.

But when we compare it with the cars of the future, we find that the gap is still very large.

Like the controversial article on Autohome, Lian Furong knew at a glance that there must be a shadow of the sales department of the future car in it.

Otherwise, Autohome would not have easily used such a controversial title.

But judging from the current situation, a brand has caused controversy, and it seems that the effect is very good for increasing the popularity of this brand and new models.

This is especially true when such a dispute is a better dispute.

This made Lian Furong a little hot.

"The marketing and technical solutions of Future Auto this time have indeed brought us a very big impact."

"Nanshan Group can become the largest private enterprise in China, and there is still a place for success."

"When the time comes, you can communicate with the R&D side, buy two W9s and come back, and everyone will have a good experience and see how people design, produce, and sell cars."

Wang Ying naturally noticed various movements of future cars during this time.

If she didn't feel anything about those movements, it must be fake.

From scratch, the ability to raise the popularity of a brand to such a high level in a short period of time is definitely the envy of everyone.

However, Wang Ying also knows that this kind of thing cannot be envied.

Although the sales volume of Great Wall Motors is not bad, the gap between its technical strength and Nanshan Group is not a little bit.

"Well, I asked people to sort out the marketing measures of every link of the future car, as a classic case for everyone to learn and analyze."

"They had so many selling points, but they were selectively divided into three batches for promotion, and finally set a very impactful price."

"I think every step of the way is carefully planned."

"Even some changes in public opinion on the Internet have a certain relationship with them."

"Whether it is integrated die-casting technology, super central control screen, or autonomous driving, every publicity can cause all kinds of antagonistic emotions and let many netizens participate in the discussion."

"The establishment of this antagonistic sentiment has allowed the popularity of future cars to rise rapidly in the shortest possible time."

"Although the future car is not the most famous car brand in China, it is likely that there are really their names among the top ten automobile companies."

Lian Furong is also very touched, and feels that this time he has long insight.

This time, for the development of future automobiles, Nanshan Group can be regarded as using the power of the wilderness, and the lethality is very amazing.

"In the future, it is not only the publicity plans that we need to learn and study that we need to learn, but also the sales system that we should pay attention to."

"For example, in Yangcheng, they set up experience stores on several merchant ships, and then set up a delivery store."

"The traditional 4S store model is not the mainstream."

"Even in the future mall, you can directly place an order to buy W9, and you don't need to go to the offline store."

"Although this novel model may not necessarily become the mainstream of the industry, it is necessary to pay attention to it and see what feedback consumers will have."

Wang Ying is still very good at sales, and naturally he can also see the impact of this change in future cars.

Although she is not sure whether Great Wall Motors has the need to learn, Nanshan Group attaches so much importance to future automobiles, which makes Wang Ying feel that Great Wall Motors needs to work hard in the layout of new energy vehicles.

Otherwise, if the development of electrification is faster than you think, Great Wall Motors will fall into passivity.

The same conversation also took place within car companies such as Changan Automobile and Yangcheng Trumpchi.

Each independent brand has a very complex mentality about the emergence of future cars.

Compared with Future Automobile, any of their companies can be regarded as old-timers.

But it's true that the popularity of today is not necessarily as high as that of future cars.

"Lao Zeng, we are already learning the integrated die-casting technology, and we are also learning the super central control screen."

"But if we want to learn this intelligent driving, the investment will be very large."

Zhang Jiaqi was also a little entangled at this time.

Yangcheng Aion has already thought about fully following Nanshan Group and following the future of automobiles.

But he found that the price of following the trend was very high.

"Since the topic of autonomous driving has been set off in the future of automobiles, and consumers are very interested, there must be other car companies that will follow suit."

"Mr. Zhang, I think that since we are ready to be a 'little future', we should simply study comprehensively, and in the future, we may be able to make Yangcheng Aion the leading electric vehicle company in China."

Zeng Guangda gritted his teeth, feeling that it was a pity to give up at this time.

How to develop electric vehicles, he has no idea in his heart.

That's why we have a strategy to follow the future of automobiles.

In his view, Future Auto is positioned as a mid-to-high-end electric vehicle company, so Yangcheng Aion will be positioned as a mid-end electric vehicle company.

Relying on the price advantage, although it may not be possible to counterattack, the sales volume should not be very bad.

For Yangcheng Aion, this can be regarded as a relatively successful result.

So his suggestion is autonomous driving, and Yangcheng Aion should also do it!

"What you say makes sense, but if you want to do it, you must at least recruit thousands of relevant R&D personnel to develop technologies related to autonomous driving, otherwise it will be difficult to achieve anything."

"And there are also some core chip technologies involved here, people's future cars are developed with Nanshan Semiconductor, we want to develop similar technologies, how to choose chips will also be a problem."

Zhang Jiaqi was already a little moved in his heart, but before the formal establishment of the project, he must throw out the problems that the project may face.

Otherwise, it will be a very embarrassing situation to keep increasing the budget halfway.

"Yangcheng Honda and Yangcheng Toyota have performed well in recent years, contributing a lot of profits to the group."

"If all these profits are handed over, it will not be particularly meaningful to us."

"It is better to use these profits to build the intelligent network center of Yangcheng Automobile Research Institute to enhance the competitiveness of Yangcheng Trumpchi and Yangcheng Aion."

"At that time, this achievement may be what everyone wants to see even more."

When Zeng Guangda said this, Zhang Jiaqi couldn't help but nodded.

No matter how much money you make, it's not your own, but it's your own credit for making your business bigger and stronger.

Even in the process, there are many places where they can exert their influence.

Isn't that more interesting than handing over the money directly?

"Next time, the board of directors of the group will discuss this matter, and everyone will plan carefully to see how autonomous driving should be carried out."

Zhang Jiaqi's words basically mean that Yangcheng Automobile Group has also begun to officially deploy autonomous driving.

The demand for related talents has naturally reached a new level.

The topic of autonomous driving is so high that not only the relevant personnel in the automotive industry have been affected, but also some people outside the industry are very interested in it.

Even when buying a new car, I will specifically ask about the functions related to autonomous driving.

However, this question has made many sales managers of car companies depressed.

"Does your 530 have a collision prevention function?"

Wu Yan, as the host of Lingnan Satellite TV, is naturally not bad.

During this time, I was going to replace the Accord of Yangcheng Honda, which I originally bought back for 300,000 yuan, with a BMW 5 Series.

She doesn't know much about cars, but she has more information and knows some things more or less.

For example, she knows some of the recently popular integrated die-casting technology, super central control large screen and autonomous driving.

Integrated die casting technology wasn't something she cared about, so she just skipped it.

Is there a super central control screen, which can be seen as soon as you sit in the car, so there is no need to talk nonsense.

When she read the article before, she already knew that except for the future W9 car, no car has a 17-inch large screen.

So there's no need to harass the sales manager anymore.

But autonomous driving is not something that can be seen directly.

Although he has been driving for many years, Wu Yan's driving skills have never been very good.

So after seeing the five-minute video of autonomous driving released by Future Car, she was very interested in the function of autonomous driving.

Not only does she have some impressions of the concept of L2 autonomous driving, but she also knows some of the specific auxiliary functions in autonomous driving, such as lane keeping, following the vehicle in front, collision prevention, automatic braking and other functions.

However, when she asked this, she embarrassed the sales manager next to her.

"Miss Wu, this collision prevention function actually has no effect, and driving mainly depends on the driver's own braking and safety."

As the gold medal sales of BMW Yangcheng Tianhe store, Chen Jinming was very depressed during this time.

Wu Yan is not the first consumer to ask him about autonomous driving-related technologies.

At the beginning, he just told people bluntly that the BMW 530 did not have this function.

As a result, those consumers immediately turned around and left, muttering: "What kind of BMW, it doesn't even have a collision prevention function!" ”

This made Chen Jinming immediately realize that his words needed to be changed.

However, even if his words changed, Wu Yan was obviously not very satisfied.

"How can it be useless, sometimes I accidentally get distracted."

"Or just make a phone call or something, wouldn't it be a tail-end?"

"With this collision prevention feature, you basically don't need to worry about rear-end someone!"

"If you don't have a collision prevention function, do you have adaptive cruise?"

Wu Yan's ensuing question made Chen Jinming's face stiffen.

"Miss Wu, our 530 has a cruise function, when on the highway, as long as you press this endurance button, it can always move forward at a fixed speed."

"If the car in front of you slows down, will it automatically slow down? Or do you need to brake yourself? ”

"This ...... You still need to brake yourself! ”

Chen Jinming had an ominous premonition, and he felt that his order today was probably going to fail.

"What's the use of that, isn't it still tiring to drive?"

"Aren't your BMW cars luxurious? Why doesn't it even have this feature? ”

Wu Yan's words once again caused Chen Jinming to suffer 10,000 injuries!

Are today's consumers so unfriendly?

"Miss Wu, the configuration of our BMW cars is already high compared to the industry, the Mercedes-Benz 4S store and Audi 4S store next door, and even the 4S store of Xingchen Automobile, you can take a look."

"The features you mentioned are not available in most models, not only our 530."

Although what Chen Jinming said is the truth, it is obviously not so easy to reverse a person's inherent impression.

Wu Yan had lost interest in the BMW 530 at this time.

It's a pity that the future car does not have a car, otherwise she would have to think about the future car!

Forget it, why don't you keep your old Accord open for a few more years?

I spent a lot of money on it at the beginning!

……

The scene in the BMW 4S store also happened in the Mercedes-Benz 4S store.

Guo Shufu, who is in charge of the group's 4S store business, naturally knew about this situation very quickly.

He felt that this was a good opportunity to report to Cao Yang, so he personally took the general manager of a BMW 4S store to meet Cao Yang.

"You mean that about 20% of consumers are now paying attention to autonomous driving-related features?"

Cao Yang listened to Guo Shufu's introduction of the situation in the 4S stores of several luxury car brands, and he was in a very good mood.

This situation is even better than I imagined.

It's a good thing that consumers are interested in autonomous driving, in those advanced equipment.

Nanshan Group is a leader in autonomous driving, and this change in consumers will ultimately make Nanshan Group the biggest beneficiary.

The models of Xingchen Automobile and Jaguar Land Rover can be gradually equipped with relevant autonomous driving technology when they are replaced next year, which can greatly enhance the competitiveness of the entire Nanshan Group's automobile business.

Of course, there are some things that definitely don't need to be copied.

For example, there is no need to use integrated die-casting technology for Xingchen Automobile, and people have large-displacement engines, which are not so sensitive to vehicle weight.

Even the super-large screen of the central control, Xingchen Automobile will not completely copy it, but needs to combine the design style of the model to select the screen.

Otherwise, Xingchen Automobile will be the same as the future car, losing the difference between brands, which will not be conducive to the sales of Xingchen Automobile.

After all, the various models of Xingchen Automobile are generally priced at more than 1 million.

As a flagship large SUV, the W9 of Future Auto has a maximum price of 649,900 yuan, which is not the same level as Xingchen Automobile's Yangwang and Xingtu.

Cao Yang doesn't want consumers to compare Jaguar Land Rover or Xingchen cars with future cars, which is not a good thing.

"Yes, some consumers just turn around and walk away after knowing that the model they want to buy does not have autonomous driving function."

"Although some consumers have not given up buying, their bargaining efforts have been significantly enhanced."

"I think this situation is relatively rare in a situation where the car market is a bit short of supply."

Guo Shufu saw that Cao Yang was really interested in this topic, and he secretly rejoiced in his heart.

Nanshan Group is a big backer of Yangcheng Huaqiang Group, and Guo Shufu never thought of breaking away from the influence of Nanshan Group.

He has seen it very clearly over the years.

In the Huaxia automobile industry, all the enterprises that are close to Nanshan Group and have a close relationship have made a fortune.

On the contrary, Nanshan Group's competitors are basically unlucky.

Guo Shufu didn't want to be unlucky.

"Autonomous driving is still in its infancy, and it already has such a lethal power."

"It seems that everyone will pay more and more attention to this topic in the future."

"Mr. Guo, in the experience store of the future car, you can focus on the topic of autonomous driving to attract consumers' desire to buy, so that consumers can feel the difference between our W9 and other models."

In the future, W9 uses a lot of new technologies from Nanshan Group, and Cao Yang naturally hopes that it will be a big seller.

PREFERABLY, IT CAN BE A PHENOMENAL ELECTRIC VEHICLE LIKE THE MODEL Y OF LATER GENERATIONS.

That will be of great significance for the development of automobiles in the future.

"We have dispatched the most powerful batch of sales to sell the W9, and the sales are still very good, and a large number of people come to test drive every day."

"Especially some dads are very interested in this car."

Guo Shufu had a good exchange with Cao Yang about the feedback of the sales front line on the future W9, so that Cao Yang had a more accurate understanding of the situation at the front line.

The bosses of many companies, who have been on the top for a long time, have been a little unaware of the situation on the front line.

Eventually, a lot of things become decisions made on the head.

When luck was good, the company's development was not affected too much.

But once the dividends of the development of the industry disappear, then this kind of enterprise that makes decisions will fall in minutes.

And just when Cao Yang was specifically understanding the sales of the future W9, a video of the future W9 female driver falling asleep in the driver's seat suddenly went viral on the Internet.

In the video, a female driver is suspected of falling asleep while driving, but the future W9 is still driving normally, and the speed of the car is sometimes fast and sometimes slow with the traffic flow.

The witnesses, on the other hand, went crazy and shouted "This is too dangerous!" ”

However, netizens questioned that it was the most dangerous for witnesses to take pictures with their mobile phones while driving.

The video shows a woman with glasses sitting in the driver's seat of a white mirai W9 with the car moving forward, but the driver listlessly appears to be asleep.

The uploader of the video told a reporter from NetEase Auto Channel that at first she thought that the driver of the future W9 was depressed and might encounter some problems, but on closer inspection, she found that this was not the case, and the driver was sleeping!!

The photographer said that in the future, the W9 will be fast and slow with the speed of traffic, and when there are not so many cars in front, it will suddenly accelerate, and she must accelerate to catch up with the W9.

She said that she chased the future W9 for 15 minutes and tried to press the horn to wake up the driver of the W9, but to no avail.

"It's amazing to fall asleep and give your life to a car and let a car do it, no one would do that."

Such an interview, combined with the 15-minute video, made the future W9 rush to the hot search.

And the content in the comment area is very interesting.

"I'm more worried about the lady driving and recording the video on her phone."

"Big sister, seriously, in the future, the W9 is driving itself perfectly, and what the female driver of the video is doing is super dangerous."

"Is it the future W9 owner who is dangerous, or is it more dangerous to drive the video?"

"The future W9 is really good, it can really drive autonomously, which is beyond my imagination, I thought that autonomous driving was just a propaganda slogan!"

"I think Future Auto should give these two female drivers a thank you fee, and the two of them have saved at least 100 million advertising dollars for Future W9!"

"I feel like this will happen more and more in the future!"

"I'm curious if the traffic police will find these two female drivers and give them a ticket!"

……

A variety of comments attracted countless passers-by.

This unexpectedly popular little video has made the future car completely out of the circle.

"Xiao Zeng, you didn't arrange for someone to shoot this video, right?"

The video on the Internet was so popular, Mi Ying naturally reported to Cao Yang as soon as possible.

This thing is naturally a good thing for the future car, but Cao Yang is a little suspicious that Zeng Tingting arranged someone to do it.

If that's the case, then this marketing campaign is a bit risky.

If you're not careful, it's easy to overturn!

The car of the future no longer needs such a dangerous marketing scheme.

"Mr. Cao, this is really not arranged by me!"

"I think I started the autopilot when someone was driving, and then I fell asleep and was filmed by the car next to me."

"I think there will be similar things in the future, and some people may even go to bed after getting on the highway!"

Zeng Tingting spread her hands and showed a helpless expression.

But her heart was full of joy!

Such an unexpected small video really saves countless marketing expenses for Future Cars.

"In this way, you arrange for someone to publish an announcement on the official website, which roughly means to remind future W9 owners to pay attention to driving safety, and the automatic driving function is only an auxiliary function, and it cannot completely replace people to drive."

The beauty of Cao Yang's arrangement, Zeng Tingting got it at once!

It's good that cars don't make a sound in the future, and this voice will definitely make things hotter.

The car of the future will definitely be the biggest beneficiary!

(End of chapter)