At the end of the year, various car companies have resorted to all kinds of tricks in order to make the data of 2010 more beautiful.

The Huaxia auto market is still as hot as ever, and the situation of short supply was originally somewhat alleviated, but many consumers want to pick up their cars before the Chinese New Year, resulting in the hot-selling models of various brands during this period of time, which once again become in short supply.

In this way, we also try to guide consumers to buy some models that are not so popular.

As a result, there are some models that look extremely ugly in the eyes of later generations, and this year's sales are also passable.

And just when the car market was very hot, a new regulation issued by the imperial capital dropped a bombshell on the Huaxia car market.

The imperial capital announced the implementation of measures to control the number of passenger cars, and no longer increase the number of official vehicles.

All models purchased from the day after the policy is issued need to be allocated vehicle indicators by lottery, with an average of 20,000 per month, and individuals account for 88%.

In other words, if you have money in the future, you may not be able to buy a car.

Because if you don't get the number, then there is no way to play.

Some people may think that I can go to my hometown's license plate.

That's right, yes.

But you can't open in the imperial capital, after all, the imperial capital has a variety of limited licenses every three or five times, even if it is a local license plate, sometimes you have to look at the odd and even numbers to determine whether you can go on the road.

In this case, the impact on the auto market in the imperial capital is very huge.

Under this policy, pure electric vehicles are not restricted by lottery licenses, and this additional provision that can be licensed at will has made many people shift their attention to electric vehicles.

And the first to feel this benefit is Yangcheng Aion.

As Yangcheng Aion, which has just been spun off from the electric vehicle business in Yangcheng Trumpchi, it officially began to produce the original Trumpchi S and the current Aion S in its own factory.

Relying on competitive prices and cheap car costs, Aion S's sales in the country have always been good.

Especially in big cities, the competitive advantage is even more obvious.

Whether it's a taxi or a black car, you can feel its goodness.

After the implementation of the lottery in the imperial capital, many individual consumers began to pay attention to the electric car of Aion S.

Because you don't need a lottery to buy it.

"Mr. Zhang, there are obviously a lot more people in this store who consult and buy cars than when we came last time."

Zeng Guangda and Zhang Jiaqi flew from Yangcheng to the imperial capital early in the morning to inspect the sales of Aion S here.

When the imperial capital announced the new policy yesterday, they felt that this policy was good for the sales of Aion S.

But they are not very sure exactly how big the impact will be.

So I came to the site in person to investigate.

"In the future, the imperial capital and the magic capital are expected to become the markets with the most individual users of our Aion S."

"However, the advantage of electric vehicles in the north is not as great as in the south, and we need to take this factor into account in advance."

"Especially now that it is winter and the weather is relatively cold, consumers will find that the actual cruising range is relatively different from the marked 400 kilometers after consumers buy our Aion S."

"We have to find a way to explain this influence to everyone, so as not to affect our reputation."

Zhang Jiaqi was not carried away by the victory, but quite vigilantly thought of some unfavorable factors.

After all, Aion S is now the electric vehicle with the highest cumulative sales in China, and it has contributed a lot of attention to Yangcheng Automobile Group.

Zhang Jiaqi still attaches great importance to its long-term development and hopes to make this car a classic model.

"This is indeed a problem, especially in the past few days, the cold snap has hit, the temperature has dropped quite sharply, and everyone is not very clear how to use electric vehicles."

"When the heating is fully turned on, and a little low temperature affects the performance of the battery, I estimate that the cruising range will drop directly from 400 kilometers to more than 100 kilometers."

"At that time, it is estimated that many people will complain about us, which is something that needs to be planned in advance."

Zeng Quanta has a very good understanding of the actual performance of the Aion S.

As the most competitive economic electric vehicle at the moment, Aion S has maintained enough space while controlling the price at more than 100,000 yuan.

This is an important reason why it can sell well.

However, the development of electric vehicles, placed in cold places in the north, is naturally disadvantaged.

These weaknesses cannot be overcome by simple efforts.

"The media should do a good job of public relations in advance, and even send out some popular science advertorials to let everyone know that it is normal for the range to decline in winter, and it is not our false propaganda."

"Then when the 4S stores are delivered, they must do a good job of explaining to the customer to reduce everyone's dissatisfaction as much as possible."

Zhang Jiaqi specifically emphasized that it is to explain to the customer when the car is delivered, rather than saying this before the customer has not paid the money.

Zeng Guangda naturally grasped the key point very keenly.

The same thing, you say at different points in time, the situation is completely different.

It can even directly affect the final result.

If consumers enter the store to consult Aion S, and they say what are the disadvantages of electric vehicles in winter, and say that the range of Aion S is only more than 100 kilometers in the winter when the heating is on, then who else dares to buy it?

But it's not the same after you've paid the money.

Is it possible that the money you think you handed over is still your own money?

Can it be so easy to go back?

Dream on!

"Aion now only has one production model, the Aion S, and the SUV under development will not be launched until the first half of next year."

"I think I can take this opportunity to start spreading the word?"

"You can even start pre-sales to accumulate some heat in advance."

Zeng Quanta is now very concerned about the future of Yangcheng Aion.

Although within the Yangcheng Group, Yangcheng Toyota and Yangcheng Honda are the largest and most profitable enterprises.

But Yangcheng Aion and Yangcheng Chuanqi are their own sons, and Yangcheng Honda and Yangcheng Toyota are sons-in-law.

That's what you use to make money!

"You can just look at this, and it would be better if you could push for early mass production."

"At the same time, we can develop some derivative models based on the Aion S to maximize the potential of this car."

With the conversation between Zhang Jiaqi and Zeng Guangda, Yangcheng Aion also immediately accelerated the layout of electric vehicles.

And Yangcheng Aion, a car company thousands of miles away, can feel the impact of the imperial lottery policy on themselves, as the imperial capital new energy under the imperial automobile group, it is natural to seize this opportunity.

"Xu Dong, our first electric car can be officially launched next month, and it is very possible to surpass other new energy companies and become the largest electric vehicle company in China."

Ma Guojian, as the general manager of Didu Automobile Group, also attaches great importance to the development of Didu New Energy.

In particular, he knew the lottery policy of the imperial capital earlier than ordinary people, and knew that this policy was a very big benefit for new energy vehicles.

The demand for so many people in the imperial capital to buy cars has been compressed to 20,000 units per month.

The rest of the people are either obediently waiting for the lottery, or they are buying new energy vehicles.

In the beginning, maybe some people were lucky and tried to participate in the lottery.

After shaking it a few times, you will find that the winning rate is too low.

Even if you participate in the lottery for several years in a row, you may not be able to win the lottery.

At that time, the number of people who want to buy an electric car will definitely increase quite a bit.

And the time for Imperial Capital New Energy to perform at this time.

"The electric motor of our E150EV has a maximum output of 45 kW, which is equivalent to that of a 0.8-liter naturally aspirated gasoline engine. The maximum torque of 144Nm is equivalent to that of a 1.5-liter engine and has a top speed of 120 km/h. ”

"It uses a lithium iron phosphate battery with a total storage capacity of 25.6 kWh and a range of about 160km."

"Since the battery level is affected by factors such as temperature, the range of the E150 EV fluctuates, and its average power consumption per 100 kilometers is about 15 kWh."

"This data is originally not bad, but with the comparison between Aion S and the future W9, it is a bit not very good."

"Aren't we also discussing with Nanshan Battery and Nanshan Auto Parts to buy their batteries and motors?"

"Can this high-end version of the E150EV be made within next year?"

Xu He also wanted to build his own supply chain and master some key technologies.

Therefore, although there was contact with Nanshan Battery and Nanshan Auto Parts from the beginning, the final mass-produced models were not equipped with their parts.

Instead, it will be developed as a high-end model and will be launched in light of changes in the market.

"The competitiveness of Aion S is indeed very strong, and it can even be said that it is the most competitive model in the electric vehicle market now."

"But it's a sedan after all, and our E150EV is a hatchback that can be advertised as an SUV."

"Some people should still be interested."

"As for the future W9, it is very powerful, but it is not a competitor at the same level as us, so there is no need to worry about it."

When Ma Guojian said this, Xu He breathed a sigh of relief.

This logic seems to make sense!

However, Imperial New Energy must speed up the launch of the high-end version of E150EV, otherwise it may be abandoned by Aion S at that time.

They all have a hunch about this.

……

In response to the news of the Imperial Capital Lottery, inside the newly established Future Automobile, Lu Bing and Qin Lihong were also discussing this matter.

"Magic is the first city to start implementing the license policy, but it has given some new energy vehicles the opportunity to directly license plates."

"Now the imperial capital has begun to implement the lottery, that is, there is no way to buy a license plate if you have money, you must draw the number, and the imperial capital has also given qualified electric vehicles a free license channel."

"I feel that in the next step, first-tier cities such as Yangcheng and Shencheng will also adopt the policy of slapping cards or lottery numbers in order to control congestion."

"This is good news for electric vehicles, and four first-tier cities alone can contribute a lot of sales."

"Our new model is positioned as a mid-to-large seven-seater SUV, so we need to figure out how to improve its competitiveness."

"The most representative of the current electric vehicles are the Aion S of Yangcheng Aion and the W9 of Future Automobile."

"They are taking two completely different paths, and we have to think about how to choose the path that belongs to Qiantu Auto."

Qin Lihong's management ability is quite strong, and his vision is also good, otherwise there is no way to bet on the right channel every time he changes jobs.

In his opinion, whether a product's positioning is accurate or not has already determined half of the success or failure.

As a newly established electric vehicle company, Qiantu Auto needs to put in a lot of effort if it wants to succeed.

"We're definitely going down the same path as the car of the future, and Aion's path isn't for us."

"If you keep the price low at the beginning, it's hard to raise the price in the future."

Lu Bing's attitude was very firm, and he gave his reply.

Qiantu Auto is not a low-end brand, but a mid-to-high-end brand.

This positioning can never be changed.

"Well, I think so too."

"But if we are closer to the future of the car in all aspects, then we will definitely have a competitive relationship with them."

"If you buy core parts such as batteries and motors from Nanshan Group, there is a risk of being restricted in the future."

"We may need to reconsider other battery and motor manufacturers."

Qin Lihong also has an understanding of the pattern of China's auto parts industry.

The strength of Nanshan Group is beyond doubt.

But strong strength is not suitable for future cars.

In particular, the first car of Qiantu Automobile is ready to engage in the future W9.

Everyone is a competitor, and there will be dirt in the future.

Even Qiantu Auto can have a good relationship with any car brand, but there is no way to have a good relationship with the future car that it can learn from.

Just like when Xiaomi Auto releases a new car, people can pay tribute to Wei Xiaoli, FAW and FAW, and even the Great Wall and Changan, but they don't dare to pay tribute to Geely Automobile.

Because the positioning of SU7 is very similar to Geely's ZEEKR 007, even the supply system is similar.

Even the R&D team of SU7, many of which were originally from Geely.

In this case, SU7 is destined to have no way to be friends with ZEEKR 007.

It's embarrassing to pay tribute!

"There are many domestic power battery manufacturers, whether it is BYD or Guoxuan Hi-Tech, or other battery manufacturers, they can be considered."

"Not to mention the motor, there are a lot of choices, I'm not very worried."

The problems that Qin Lihong could think of, Lu Bing could naturally be aware of.

But he really wasn't very worried.

"At present, the best power battery is Nanshan battery, and the battery they provide to Aion S allows the car to achieve a range of 400 kilometers."

"The ternary lithium battery they provided for the W9 makes the maximum range of this large SUV reach 550 kilometers."

"If we find other manufacturers to supply batteries, I think 300 kilometers may be the limit."

"At least for a short time, I think that's going to be the case."

As soon as Qin Lihong said this, Lu Bing knew what he was worried about.

Range is indeed a thing that has attracted a lot of attention in the electric vehicle industry.

However, Lu Bingjue is not out of the way to solve this matter.

Even these days he already has some ideas.

"Lihong, this is how I see the battery mileage."

Lu Bing quickly organized his words, ready to throw out his thoughts.

"Today's electric vehicles, whether it is 200 kilometers of range, 300 kilometers of range, or 400 kilometers of range, or 550 kilometers of W9, there is actually no way to solve the problem of range anxiety."

"Especially now that the charging pile is not so popular, no matter what range of electric vehicles to drive, everyone will be worried that there will be no electricity at that time."

"So I wanted to approach this from a different angle."

"Our new model mainly has a range of 300 kilometers, which is actually enough."

"Because I'm going to design this battery to be a battery that can be quickly replaced at any time."

"Then we build some battery swap stations so that consumers can quickly replace batteries in the battery swap stations."

"Even when we sell cars, we can make the battery part of the lease instead of selling it directly to the customer."

"In this way, the sales price of new cars can be further reduced."

"And this can also solve consumers' range anxiety."

"The main thing is that the battery is running out, just go to the battery swap station and replace a battery."

As soon as Lu Bing said this, Qin Lihong's eyes immediately lit up.

Let's not talk about whether this proposal is feasible or not, and whether there will be any difficulties in the process of implementation.

At least after this innovative idea, when Qiantu Auto goes to venture capital institutions for financing, there is something to say.

As long as this logic is perfected, maybe you can fool hundreds of millions of investments.

"Lao Lu, the concept of battery swapping is very good, but there must be various problems, such as the construction of battery swap stations, and a series of other new problems such as battery maintenance responsibility."

"We have to think about the relevant arrangements in advance, and then start the first round of investment with this battery swap plan."

"Qiantu Auto can try not to burn its own money, so don't burn its own money, otherwise the risk is too great."

Qin Lihong knows how high the risk of starting a business is.

In particular, the start-up industry is the automotive industry, which is capital, technology and talent-intensive.

Although Lu Bing's worth is not low, many of them are the value of stocks, and it is very limited for him to take out cash.

Qin Lihong didn't want Lu Bing's cash to be used up so quickly.

It is best to be able to save it for critical moments.

After all, financing is not something that can be done according to your own ideas every time.

If you have some spare funds in hand, it is not easy to cut off your cash flow.

People who have not opened their own company often find it difficult to realize the importance of cash flow.

Let's just put it this way, a company doesn't make money, as long as it has cash flow, it doesn't necessarily die so easily.

But on the other hand, if you have a very good profit margin, if your cash flow is cut off, you will probably have to close your doors.

"Well, I'm going to improve the PPT now, and I'll make an appointment with investors tomorrow."

After saying this, Lu Bing turned on the computer and began to get busy.

As a top student of Imperial Capital University, in addition to high IQ, this attitude of hard work must also be related.

……

For Qiantu Automobile, the lottery policy of the imperial capital is a good thing that can be described on PPT.

But for the car of the future, that's a real benefit.

As the capital of China, there are still quite a few people who can afford to consume 500,000 models of this level.

Nowadays, license plates are rare, and when you buy a car, you will consider buying a better car at one time.

Although the second child has not been released yet, there are already some voices, and many people also expect that the second child will definitely be released in the future.

In this way, the seven-seater large SUV is a little more attractive.

In addition, buying an electric car of 500,000 yuan can directly save more than 40,000 yuan in purchase tax, which is also an advantage.

So Zeng Tingting quickly felt the changes in the imperial capital market.

"Mr. Cao, yesterday's sales of Future Cars in the imperial capital soared by 480% compared with the average level of the same period last month, reaching 52 units."

"We expect that in the future, the sales of cars in the imperial capital in 2011 will reach 5,000 units, and even 10,000 units may be possible."

"If more cities join the lottery or auction team in the future, our electric vehicle sales can reach a higher level."

Zeng Tingting felt that she was getting closer and closer to the position of general manager of the future automobile.

According to Cao Yang's previous promise to her, as long as the annual sales of Future Auto exceed 100,000 units, she will step down from the position of general manager of Future Auto and hand it over to Zeng Tingting.

As a rising star, the position of general manager of Future Auto is still very attractive.

At this level, it is no longer just a matter of getting a salary.

Even if the car is listed in the future in the future, Zeng Tingting will definitely have shares.

"The electric vehicle market is coming faster than many people think."

"Of course, this must also have something to do with the strong competitiveness of our W9 models, otherwise there will be few people willing to buy electric vehicles made by some car companies before."

"At this pace, our W8 and W7 can also be accelerated and launched in the next year."

"Many parts of these models are shared, which is very beneficial to reduce costs at that time."

"With these three models, we will be able to make the profitability of the future cars very good."

Cao Yang is still very confident in the future of automobiles.

Not to mention the exterior and interior, the range and autonomous driving level beyond this era alone can attract many bold consumers.

Electric vehicles have been proven to have a market in later generations, and now a few years in advance, in fact, the market is not much different.

It's just that there are a lot of things that need to be developed hard to make consumers realize your goodness.

Otherwise, simply talk about how environmentally friendly electric vehicles are, not to mention whether anyone believes that electric vehicles are really environmentally friendly.

Even if it is really environmentally friendly, few consumers are willing to pay for the so-called environmental protection!

There are some things that you can say whatever you want.

If you have to pay for your own real money, the situation is different.

I wish you a happy New Year's Day~ In 2024, you will achieve several major life events~

(End of chapter)