December 2010 ended in a hustle and bustle.

The whole year 2010 is a very special year for both the automotive industry and the entire Chinese economy.

This year is definitely a big year!

From the fact that all OEMs worked overtime to release their sales data on January 1, everyone can feel last year's hot market.

"Edward, is this news accurate?"

"Last year, our sales in Huaxia exceeded 1 million vehicles?"

It was still early morning on January 1 on the Chinese side, and noon on December 31 on the American side.

As the president of General Motors, Whittak immediately received a call from Austin, the president of General Motors, to report the glorious achievements of Huaxia.

"Whittak, last year, General Motors ended perfectly with sales of 1,038,988 units, a year-on-year increase of 42.8%."

"Last year, I took all the personnel of the three major brands of Modu General Motors to further improve the product layout."

"Among them, the Buick brand sold 550014 vehicles throughout the year, a year-on-year increase of 23%."

"The Chevrolet brand sold 471575 vehicles for the year, an increase of 73%."

"The Cadillac brand sold a total of 17,366 vehicles, achieving a high growth rate of 139%."

"The Chevrolet brand is growing rapidly, and brand awareness has increased to 99%."

"The most important thing is that Huaxia's profitability has made a historic breakthrough, which is expected to completely make up for some of the company's losses in other regions, so that General Motors can completely achieve profitability in 2010."

Austin is in high spirits right now.

Although GM's sales volume is not the largest in the world, it is the most profitable.

Since 2004, GM has been losing money.

Last year, it entered the point of bankruptcy and reorganization, and the stock price fell below $1 historically.

But in November, GM raised $20 billion in an initial public offering at $33 a share.

This basically shows that GM has started to get out of the quagmire and move towards a brighter goal.

This year is the first year after the restructuring, and whether it can achieve profitability is a very important indicator.

Especially for President Whitaker, it is even more extraordinary.

So Whittak was thrilled to hear Austin's return.

"Modu GM was the No. 1 company in sales in China last year, and this year it has achieved the great goal of exceeding 1 million in total output while continuing to maintain the first place."

"Austin, these achievements of yours can be seen by everyone here at the headquarters."

"I hope you will continue to stay with GM and work hard towards a higher goal."

"The headquarters will also give full support to the introduction of new models of Buick, Chevrolet and Cadillac."

"As long as you think the models are suitable for the Chinese market, they can be imported into Modu General for localized production."

"If any department hinders the development of Modu General, you can call me directly."

For meritorious heroes, Whitaker naturally does not hesitate to reward.

And the support from the company's headquarters has also made Austin more confident.

However, unlike the jubilant euphoria of General Motors, Volkswagen's side is a little different.

According to the data released early in the morning by the various companies, Vondel and Strauss did not even take the New Year's Day holiday, and directly followed the heads of the company's sales field together for a meeting.

"Tariq, Spring City Volkswagen sold only 678,000 units last year, although it also achieved double-digit growth, which is better than the global performance."

"But this data is in the top five in Huaxia's car sales ranking."

"This situation is absolutely unacceptable, when did our Spring City Volkswagen and Modu Volkswagen fall from the TOP5 position?"

"In the past, our two companies and Modu General competed for the top three rankings, but now the Spring City Volkswagen can't even enter the top five."

"In just one year, I fell from third place to sixth place, how do you ask me to explain to the headquarters?"

Vondel was very angry!

Although Volkswagen's sales in China are still increasing, and the growth rate is also good, everything is afraid of comparison.

The No. 1 Modu General Motors, with an increase of more than 40%, and its sales volume directly exceeded 1 million, becoming the first car company in China with annual sales of more than one million.

This honor, Vondel felt that it should have belonged to Volkswagen.

Now it's been snatched away by General Motors.

What made him even more depressed were the two Volkswagen companies, both of which were slipping in the rankings.

The second place, which originally belonged to Modu Volkswagen, was now snatched away by Chery Automobile with 889,000 sales.

The sales volume of Modu Volkswagen is only 834,000, although compared with 622,000 in 2009, the increase is still very good.

After all, the new Skoda brand was introduced into the Modu Volkswagen, and it began to exert its strength last year, with sales exceeding 200,000, making an indelible contribution to the growth of Modu Volkswagen.

But even then, he only finished in third place.

This is very difficult for Vondel to accept.

If the growth rate of other companies is not so large, it is good to say that the results of the two joint ventures are still very good.

But now......

It's a different story.

Vondel can imagine how the various media in China will interpret this list at that time.

Volkswagen stumbled!

Volkswagen fell to the altar in the Chinese market!

Everyone is moving forward, but Volkswagen is retreating in the rankings!

All kinds of reports will definitely have a bad impact on Volkswagen's brand power.

This is what Vondel is more afraid of.

The most important thing is that from the Toyota incident some time ago, Vondel has already seen the possibility of everyone falling into the well.

It's just that last time it was Toyota, this time it was Volkswagen's turn.

Thinking of this, Vondel felt that his head was big.

"Vondel, I think the sales growth rate of Chuncheng Volkswagen is not as good as that of other car companies, mainly because the company's products imported into Huaxia are not very competitive."

"You can sort out the hot-selling models of Huaxia's own brands, the configuration is higher than ours in all aspects, the power will not be worse than ours, and the quality reputation is not as big as before."

"In this case, the price of others is only 70% of ours, or even 60%."

"If I were a consumer, I would hesitate."

"And, thanks to the siege of Mercedes-Benz, BMW and Xingchen Motors, Audi cars did not perform very well in 2010 either."

"This has further dragged down the performance of the Spring City public."

Tariq must have defended himself, too.

In European and American companies, it is the practice of taking the initiative to admit mistakes at every turn.

If you do, people will really think it's your fault.

At this time, you must find some reasons, and at the same time show that you still have a lot of tricks in the future.

Otherwise, it's not far from the end of class.

"Mercedes-Benz and BMW are localizing more and more models in China, and our Audi brand is indeed going to further accelerate the pace of localization of various models."

"Although the Audi brand didn't do very well last year, I think in 2011 it will be different."

"At that time, our Q7 and Q5, as well as Q3 will have domestic models launched, which will be able to contribute to the increase in sales."

"In addition, the headquarters has preliminarily agreed to the localization project of the Audi A8, and will introduce more other models into the Chinese market."

"It is not impossible for our Audi brand to regain the first position in the luxury car market in China when the time comes."

Strauss, as the person in charge of the Audi brand in China, naturally couldn't keep silent at this time.

However, Vondel did not have a lot of confidence in what he said.

"Audi will introduce new models into China, but Mercedes-Benz and BMW are no exception."

"For example, BMW X7, X5, X3, and even X1 will all be produced in China in the future."

"And their BMW 5 Series and BMW 3 Series sales have also been very good, and the localization of BMW 1 Series is also underway."

"And their Tiexi plant is about to be put into operation, and the pressure on us will not be small at all."

Vondel is very familiar with the situation of various car companies in Huaxia, and he is not so easy to fool.

However, he was just so scared that he really asked him to come up with some good solutions, and he couldn't come up with them.

After all, this situation is not caused by a day or two.

"In the past, the models of the joint venture brand had a very obvious brand premium compared with the models of the same level of Huaxia's own brand."

"It is also a mid-to-high-end car, Magotan can be sold for 250,000 yuan, but BYD's F6 is only about 100,000 yuan."

"But with the rise of Huaxia's own brands, this brand premium is shrinking rapidly."

"On the one hand, the price of Huaxia's own brand models is also rising due to the increasing configuration."

"On the other hand, many consumers think that this price difference is an IQ tax, and they are reluctant to pay for it."

"So I think the next step is to further reduce the cost of each model, and make sure that our profitability does not drop too much, so that the price of our models can be reduced by at least 10%."

Tariq quickly found a project to divert everyone's attention.

That's to reduce costs!

This topic is basically an eternal topic for the automotive industry.

"To reduce the cost so much, and the configuration not only cannot be reduced, but must be increased, then it is necessary to do a good job in the supply chain."

"After years of development, China's automobile industry has emerged a lot of parts companies with a good level."

"I think the next step for the company can increase the proportion of parts purchased from local parts suppliers in Huaxia, which is the fastest way to achieve cost reduction."

Strauss's complex Audi model is the model with the lowest proportion of localization in Volkswagen.

So he brought up the topic in the first place.

For Strauss's proposal, everyone basically agreed.

Although such an approach will harm the interests of some German suppliers, who cares about your interests when Volkswagen's own interests cannot be guaranteed?

Invisibly, their decision can be regarded as an opportunity for Huaxia parts enterprises.

Of course, that's all for later.

In view of the situation of car sales in 2010, the heat has just risen, and it is far from the point of subsidy.

"Mr. Yin, congratulations, Chery Automobile has successfully surpassed Volkswagen this year and become the second largest car company in the country in terms of sales."

Early in the morning, Cao Yang returned to the company normally without vacation.

Seeing the latest information compiled by Mi Ying, he immediately picked up the phone and called the CEOs of several independent brands.

These are all big customers of Nanshan Group.

Chery Automobile's sales reached 889,000 units last year, which means that Nanshan Transmission sold 889,000 units of its products to the other party.

Because Chery Automobile's current gearboxes are all purchased from Nanshan Gearbox.

Their own gearbox products are still under development and have not yet been mass-produced.

"Mr. Cao, thanks to you, we listened to your suggestions at the beginning, and we have Chery Automobile today."

"However, although the annual sales reached 889,000, there is still a big gap compared with the sales of global auto giants."

"This data is the second place in Huaxia, but it can't even enter the top 10 or even the top 20 in the world."

Although Yin Chuan's mood is very good, he is not proud.

After all, at the beginning of December, it was basically known that Chery Automobile could become the second existence in China.

Now it is only a matter of conclusively confirming this information.

"Step by step, according to our growth rate, in a few years, the influence of Huaxia's own brands in the global auto market will also increase."

"I took a look, and now among the top 5 manufacturers in the Chinese market, there are already 3 of our own brands."

"A few years ago, no one would have believed this."

Huaxia looked at the data in his hand while making a phone call.

The first place, Modu General Motors, sold 1.039 million units.

The second place, Chery Automobile, sold 889,000 units.

The third place, Modu Volkswagen, sold 834,000 units.

The fourth place, BYD Automobile, sold 702,000 units.

The fifth place, Geely Automobile, sold 683,000 units.

The sixth place, Chuncheng Volkswagen, sold 678,000 units.

No. 7, Imperial Capital Hyundai, with sales of 667,000 units.

No. 8, Changan Automobile, with sales of 664,000 units.

No. 9, Great Wall Motors, with sales of 653,000 units.

No. 10, Zephyr Nissan, with sales of 601,000 units.

The eleventh place, Yangcheng Trumpchi, sold 553,000 vehicles.

No. 12, Chuncheng Toyota, with sales of 501,000 units.

……

This achievement is definitely worthy of the big market in 2010.

"Indeed, I think BYD has reached 700,000 this year, and Geely is close to 700,000."

"On the contrary, it was the Spring City public side that was directly surpassed by a few of us."

"I guess the Volkswagen guys are going to be."

Yin Chuan's unintentional words were basically accurate to the facts.

Volkswagen Huaxia people are indeed in a very bad mood.

However, those people are professional managers.

When they report to the headquarters, they will definitely change the word, weaken the ranking, and strengthen the sales growth.

From this perspective, Volkswagen's performance in China last year was still very good.

After all, sales have increased by more than 300,000 units compared with last year, and the growth rate is also in double digits.

This kind of achievement, no matter which market it is placed in, is not bad.

"The only auto giants that are still on the list are General Motors, Volkswagen, Hyundai Motor and Nissan."

"We estimate that it will be difficult for General Motors to completely surpass them in a short period of time, and it is estimated that it will be difficult for Volkswagen to let them fall out of the TOP10."

"But Hyundai and Nissan, I think we can still work hard."

"Especially Hyundai Motor, their product positioning is very close to that of their own brands, and to a certain extent, its existence is to rob the market of our own brand car companies."

"If people can eat its share, there will not be so much pressure this year."

"As for Nissan Motor, I think we can take advantage of the decline in the influence and reputation of Dongying car companies to continue to encircle and suppress them."

"The best is the automobile market in 2011, and there are not only 5 positions in the TOP10 of our own brands, but 6 or even 7."

Cao Yang's words can be regarded as speaking to Yin Chuan's heart.

It is in the common interest for everyone to join forces to deal with the joint venture auto giants and expand the share of their own brands.

Cao Yang wants to make this call, in fact, he is also pulling a line for everyone to pave the way for some actions in 2011.

In this regard, Yin Chuan naturally fully agreed.

He even directly said that he would communicate with Geely Automobile.

Everyone shot together and continued to seize the market from the bowl of the joint venture giants.

After making the phone call to Yin Chuan, Cao Yang communicated with Yi Jia of Changan Automobile again.

As a car company that is relatively close to Nanshan Group among various independent brands, Changan Automobile's development in recent years is also obvious to all.

Cao Yang feels that among the various independent brands, Changan Automobile is also very promising to grab the TOP5 or even TOP3 position.

"It's a pity this year, it's a bit of a pity this year, it's 3,000 units short of surpassing the imperial capital Hyundai, and 14,000 units is more than the Spring City Volkswagen."

Although Changan Automobile's sales ranking has risen from ninth to eighth, Yi Jia obviously still feels a little regretful.

If you know it early, let people press a little more inventory in December and increase sales.

That's a great way to look at the data.

"Mr. Yi, I think it's one step at a time, and there's no need to rush."

"Changan Automobile will launch a blockbuster electric vehicle in 2011, and I think it is entirely possible to contribute 100,000 sales at that time."

"It's very normal to be in the top five in one fell swoop."

"The car market in 2011 is estimated to be as rapid as in 2010, and the sales of various models can basically maintain the same level."

"At this time, it's more about looking at the performance of the new model."

"I am very confident in Changan Automobile's new model."

Cao Yang's view can be regarded as representing the views of some people.

After all, Huaxia's car sales this year have exceeded 19 million, and there are hundreds of thousands of data away from 20 million.

In this case, it is unrealistic to continue to maintain such a high growth rate in 2011.

The decline in growth means that the competition in the Huaxia auto market will become more fierce in 2011.

New factories of various automakers have also been put into operation one after another, and the tight production capacity situation will be greatly eased.

"The positioning of this micro electric car is determined by Mr. Cao himself, and when the time comes, with its ultra-low price and cute shape, it is really likely to be popular all over the country."

When it comes to the new model, Yi Jia's mood has become much better.

He is also very much looking forward to the performance of this car.

Although it is an electric car, the sales volume is very much worth everyone's expectation.

"That's right, when the time comes, Changan Automobile can rely on its power to increase the sales of Huaxia electric vehicles by an order of magnitude."

The better Changan Automobile's electric vehicles sell, the more Nanshan Group will benefit.

After all, batteries, motors and other parts are provided by Nanshan Group.

This kind of entry-level low-end electric vehicle is not directly involved in Nanshan Group.

Then supporting a manufacturer that has a close relationship with you to develop is the most in line with the interests of Nanshan Group.

And Changan Automobile is Cao Yang's chosen partner.

After that, Cao Yang continued to call Wang Fu and Wang Feng to congratulate them, and exchanged their views on the car market.

The morning passed quickly.

"Mr. Cao, I calculated that if the sales of Jaguar Land Rover Huaxia and Future Auto and Xingchen Automobile are added together, then our sales have also exceeded 600,000 and reached 641,000."

"This data can completely replace the West Wind Nissan and enter the tenth place in the TOP10 ranking."

Zeng Tingting felt that this achievement was worth bragging about.

Anyway, there is no problem with this calculation method, and even Jaguar Land Rover's global sales can be calculated, so that Zinanshan Group will directly enter the TOP5.

In the past few years, the propaganda has been holding a magnifying glass to find all kinds of first things to say.

Anyway, as long as you find the right angle, you can always find the first one.

If you really can't subdivide and subdivide, you can always divide the first.

For example, MPV is already a small enough market, in order to make their respective models the first, will make a business MPV market first, family MPV market first, commercial and family MPV market first.

If you can't get the first, then come to the first MPV within 200,000, the first MPV within 300,000, or the first high-end MPV with more than 300,000.

Anyway, you can always find a first.

"You seem to have a point in saying that."

"However, I think that the Huaxia automobile market in 2010 has brought enough shocks and surprises to everyone, and we do not need to join in this competition for rankings, which is already the biggest winner."

"Xingchen Automobile alone has sold 410,000 cars in the world, Jaguar Land Rover has sold more than 210,000 vehicles in China, and more than 250,000 in other markets around the world, and the total sales of Jaguar Land Rover are tens of thousands more than Xingchen Cars."

"In addition, the number of cars in the future has also begun to go, and if this data is all mixed together, it is estimated that it will bring great stimulation to everyone."

Although Nanshan Group's business is becoming more and more complicated, the main source of sales and profits is definitely the automobile industry.

Not to mention anything else, Xingchen Automobile alone has contributed more than 400 billion in turnover and tens of billions of net profits.

This is a very exaggerated statistic.

Domestic OEMs, one counts as one, no matter how much more sales are than Xingchen Automobile, the turnover and profit are not as good as Xingchen Automobile.

That's where the luxury brand comes in.

If I sell one car, I can afford you ten.

"Mr. Cao, I think even if we don't calculate it ourselves, all kinds of media will also calculate."

"They wish they could find more gimmicks related to our group, so that the news is easier to be searched."

Zeng Tingting said this, and Cao Yang found that he couldn't refute it.

It's a bit of a coincidence, today is also New Year's Day, and it's also New Year's Day in the book~

Then ask for a monthly pass?

(End of chapter)