On January 1, most of the car companies in China have released last year's sales data.

A small number of them were not so timely, and they were basically sent out on the 2nd.

The rest haven't been sent yet, and basically there is no point in not sending it.

Because their sales have no sense of existence in the first place.

The media rarely pay attention to the news of these car companies.

In this way, the more formal 2010 car sales list is naturally out.

The carnival of various media can be regarded as the official beginning.

"Mr. Yu, the traffic on our platform has increased by 34% in the past two days, and everyone is very interested in the performance of various car companies."

"Whether it is an article commenting on the performance of various car companies, or a review analyzing each specific model, it is very popular with everyone."

"It seems that last year was really a big year for the Chinese automotive industry, so let's have a good year this year."

He Ling is obviously very satisfied with Autohome's performance during this time.

On the one hand, the company has officially announced internally that it will prepare to go public in the future.

These core personnel must have a certain amount of original shares that can be distributed.

On the other hand, the development of various sectors is also very smooth, and Autohome is firmly in the first position in the industry.

Even if BitAuto has been listed and raised a sum of money, there is no way to bring too much threat to Autohome.

"It has added 19 million car consumers at once, which is equivalent to adding 10 million users to our automotive professional media."

"These users who have cars are much more sticky than ordinary users."

"In the next few years, I don't think the life of the automotive professional media will be bad."

Yu Yumai is also full of confidence in the future.

The higher the car sales in Huaxia and the higher the number of cars, the greater the importance of the automotive professional media.

Each OEM will find a way to advertise and publish advertorials.

These are all the main sources of their income.

"Our group's performance this year should also be very good."

"I see that the sales of Xingchen Automobile have reached 414872, of which the highest sales volume of Xingtu has reached 210335, and the second-ranked Yangwang has also continued to create a new high, reaching 158,890 units."

"Even the Dreamer has 28,035 vehicles, and the Purple Microstar has 12,266 vehicles."

"Coupled with the 4800 of the Galaxy and the 546 of the Star Sports Car, this data is definitely the first place in the luxury car in China."

"And due to the high sales price of bicycles, the turnover of Xingchen Automobile is definitely the highest in the whole of China."

"What's even more remarkable is that the profit of Xingchen Automobile's single car is not low, and it is estimated that it can contribute tens of billions of profits to the group this year."

Although He Ling does not know the specific financial data of Xingchen Automobile, some basic information can still be inferred.

The information deduced from these is enough to give everyone a great shock.

"The Group's performance in the automotive industry is indeed very exciting."

"Not only is the performance of Xingchen Automobile very bright, but Jaguar Land Rover has also refreshed its own record in China this year."

"Due to the hot sales of the Jaguar F-TYPE, the sales of the Jaguar brand in China skyrocketed, reaching 61,030 units."

"The Land Rover brand has also reached 156,680 units, and the combined sales volume has reached 217,710 units, which has successfully crushed the performance of BMW and Mercedes-Benz in China, and has directly become second only to Xingchen Automobile."

"This achievement is definitely worth writing about."

Yu Yu is naturally clear for Nanshan Group's automobile business.

Even every day, she wants to know what news is in the automobile business sector of Nanshan Group, and what special things are worth paying attention to.

"Xingchen Automobile's performance is outstanding, Jaguar Land Rover is admirable, and even the newly established Future Car is now about to explode."

"Due to the problem of production capacity and production time, the future sales of W9 will only be 12,222 units, but in 2011 this data is likely to be directly added to a zero."

"When the time comes, the future car will definitely become the most special existence in the global electric vehicle market."

He Ling and Yu Yu said a word, and took stock of Nanshan Group's automobile business.

I don't know if I don't know, but I found out that the vehicle business of Nanshan Group is already so good.

You know, there are no bargains for Nanshan Group's cars!

"Not only is the performance of the whole vehicle very bright, but the parts have also ushered in a complete explosion."

"Last year, due to the rapid development of the entire automobile market, especially the explosive growth of sales of various independent brands."

"This directly leads to the rapid growth of sales of Nanshan engines and Nanshan gearboxes."

"This kind of driving effect is completely unavailable to other companies."

The more Yu Yu analyzed, the more he felt that the layout of Nanshan Group was really perfect.

The development of the entire automobile industry, they can enjoy dividends.

"Indeed, Nanshan Group, as a leading enterprise in the Chinese automobile industry, has more and more competitors to shake this position."

"But any car company that has a very poor relationship with Nanshan Group will find it difficult to have a very good performance in China."

"And the companies that work closely with Nanshan Group are doing well."

"I think it is possible to properly express this meaning in future articles?"

He Ling thinks that it should be appropriate to guide more automobile OEMs to cooperate with Nanshan Group, which should be in line with the positioning of Autohome by the headquarters.

"It can be appropriately guided on some forums, but the official website article should try to avoid such content."

"Nanshan Group is not without competitors, and this kind of article will definitely bring rebuttals from competitors."

In the communication between Yu Yu and He Ling, the development direction and strategy of Autohome in 2011 were basically given.

With the development and growth of Nanshan Group's business, Cao Yang no longer cares much about these specific things.

Only when there is a special need, will it be appropriately guided.

……

Last year's sales performance was an important gimmick for various car companies to desperately promote.

Modu GM is trying every means to let everyone know that it is the first car company in China with sales exceeding 1 million, and it is firmly in the first position in the industry.

Chery Automobile is trying to let everyone know that it is the sales champion of Huaxia's own brand, and last year's number of units was second only to Modu GM, and it won a second place, pressing both the north and the south Volkswagen under him.

BYD, as the fourth place, is naturally not idle.

"Mr. Wang, F3 is now our popular model, and it is also the champion of bicycle sales in China in 2010, with a record of more than 250,000 units, and the highest monthly sales of 36,000 units, which has refreshed the domestic bicycle sales record in one fell swoop."

"And our data is not the December data, but the sales exceeded 30,000 units three times a year."

"I think the company's next publicity work can focus on this topic, so that more people know about BYD and F3 and other models."

As the sales minister of BYD, Wu Huabian has also been busy these days.

Before January 1, it was desperately urging all links to summarize the data, and it could be released directly to the public as soon as the morning passed.

After the data is summarized, all aspects of marketing actions must also be followed immediately, otherwise the popularity will be snatched away by other brands.

All kinds of news, once it loses its timeliness, the effect will be greatly reduced.

BYD's people are naturally well aware of this.

So how to keep BYD hot all the time is something that Wu Huabi needs to seriously consider.

"The sales of F3 are very good, but the model positioning is a bit low, will excessive publicity affect our brand image?"

Wang Fu naturally hopes that the publicity work can be done well, but he is also worried about focusing on F3.

After all, this car can sell well, mainly relying on the low price to achieve results.

However, BYD still has some models, and the price is not so low.

If everyone forms a BYD company that sells low-end cars, it will be very unfavorable for the sales of other models.

"The impact is definitely there, but I don't think it's necessarily that big."

"If the majority of consumers don't know about our BYD, then no matter how good our brand image is and how good the model is, it is useless if we can't sell it."

"But if our popularity goes up, even if everyone thinks that we are selling models with relatively low prices, it will be good for sales."

Wu Huabian naturally would not give up his plan because of Wang Fu's words.

Wang Fu only discussed with him, and did not strongly oppose this matter.

"If your sales department thinks it's good for the company, then go for it."

"Now that the Internet is boiling, you have to pay attention to the grasp of the publicity in this regard."

After listening to Wu Huabi's words, Wang Fu gave his judgment after a slight hesitation.

BYD has developed to the present, and if car sales are to continue to rise, Wang Fu has already felt the pressure.

Therefore, the sales target for 2011 was only set at 800,000, which was much lower than last year.

Even if it is this sales, it is very difficult to achieve.

Because according to Wang Fu's speculation, the growth rate of Huaxia's auto market should slow down in 2011.

At that time, the competition between various brands will definitely become more intense, and it will not be so easy to break the sales target of 800,000 units.

is also a little tangled, as well as Yangcheng Automobile Group.

They have now divided their own brand into two parts, one is Yangcheng Trumpchi, and the other is Yangcheng Aion.

The Aion S contributed more than 30,000 units to sales last year, which is definitely very beautiful.

However, when compared with the sales volume of the entire automobile industry, 30,000 units is definitely not enough.

On the Yangcheng Trumpchi side, there is still a little gap from the tenth place.

"Mr. Zhang, I plan to start this year to combine the sales of Yangcheng Trumpchi and Yangcheng Aion to publicize and dilute the sales data of the two joint ventures."

"It's going to look a lot better that way."

Last year, Yangcheng Trumpchi's sales ranking was eleventh, one place worse than not entering the TOP10.

Although it is only one place behind, there will be no Yangcheng Trumpchi in the rankings of many websites.

For ordinary consumers, paying attention to the top 10 car sales can already burn out a lot of their brain cells.

How many people care about how many cars are sold by car companies outside the top 10?

"It's easy to put it together, but how to get the word out is a problem."

"You can't directly use the name of Yangcheng Automobile Group to promote it, right?"

Zhang Jiaqi could naturally realize the meaning behind Zeng Guangda's proposal.

However, he felt that the simple merger publicity seemed a bit troublesome.

"This is actually easy to do, we can take Yangcheng Aion as a subordinate enterprise of Yangcheng Trumpchi, and we only need to adjust the composition of one shareholder."

"In this way, when we release sales data, we can add the sales volume of Yangcheng Aion to Yangcheng Trumpchi."

Zeng Guangda said this, Zhang Jiaqi's eyes lit up.

It seems to work.

Anyway, whether it is Yangcheng Trumpchi or Yangcheng Aion, they are 100% owned subsidiaries of Yangcheng Automobile Group.

In this case, it is not a big deal to carry out some share change operations.

But making such a big change for the sake of one person can be regarded as a new record.

"You can talk to the legal counsel to see if this operation will be complicated."

"If it's not very troublesome, then work in this direction as soon as possible."

Zhang Jiaqi agreed to Zeng Guangda's proposal without much hesitation.

He is about to reach retirement age, so he naturally hopes to have a bright performance before retirement.

That means maybe he'll be able to move up a notch before he retires.

……

Compared with the focus of each independent brand, the thinking of each joint venture car company is a little different.

"Feldspar-san, last year, Volkswagen's Lavida and Bora both stabilized at the level of 20,000 monthly sales, and Jetta and Santana also sold no less than 15,000 per month."

"Volkswagen can barely maintain its current position in China, relying on the success of its sister cars."

"I think it is necessary for the parent company to speed up the sister car plans of Zephyr Honda and Yangcheng Honda."

"Otherwise, the Chinese market is changing too fast, and it will take us four or five years to develop a new model, which is a bit unable to keep up with the pace of the market."

"For example, the CRV of the Westwind Honda is selling very well, so Yangcheng Honda will accelerate the introduction of its sister car."

"Similarly, if the Accord sells well, then it is necessary for Zephyr Honda to promote the launch of the Accord's brother car as soon as possible."

"Even the Odyssey and Fit are doing well, and the Westwind Honda can consider introducing the sibling car in sync."

"In the future, the cars that Westwind Honda has, Yangcheng Honda will have, and vice versa."

As the head of the sales department of Yangcheng Honda, Taro Watanabe is also a little anxious.

It stands to reason that Honda's performance in China is not bad, and even the growth rate is higher than Honda's performance in the world.

However, the increase of competitors is even more exaggerated, and under the backdrop, everyone's pressure is greater.

And last year's various lists gave him the impression that the sister car was a good thing.

As long as it is done well, sales will immediately go up to a higher level.

"The Tochigi Research Institute is already working hard, but as you know, those people are very rigid in their work."

"Before a technical evaluation is completed, the next link will not be started."

"Huaxia's own brand can come up with a model in two years, but we are not even a little enough for four years."

"Some of the key parts development started five or six years ago."

"This can easily lead to the fact that the parts we develop, although the quality is quite good, but there is not necessarily an advantage in terms of performance."

As the general manager of Honda Motor's Huaxia branch, Feldishi is also a little dissatisfied with the performance of the automobile business.

On the other hand, motorcycles, which Honda calls two-wheelers in-house, are developing very well.

Even from the global financial report, the two-wheeler business contributed more profits.

This is a relatively unique existence among various car companies.

Even Honda is a special presence among many mainstream car companies.

In addition to making the motorcycle business the first in the world, they are also doing well in other businesses such as lawn mowers.

Even if you go to the beach to play speedboat, that speedboat motor is probably still made by Honda.

In the future, they will even mass-produce business aircraft and robots, which can be regarded as making the "not doing business" business popular.

"The headquarters has agreed to set up a research institute in Huaxia, but there are only more than 100 people in total, and there is no way to do much."

"I think we need to expand the scale of this research institute this year and develop a model for the Chinese market as soon as possible."

"Just like Volkswagen's Lavida and Bora, this kind of economic sedan of about 100,000 to 150,000 is still very marketable."

"We can completely retain its chassis on the basis of Fengfan, make the body one size larger, and then quickly launch it into the market."

"At that time, even if the sales of this model can't reach the level of Lavida, at least half of it, I think there will be no problem."

Taro Watanabe made a very practical proposal, which made Nagaishi think about it seriously.

The Huaxia market is very special!

This is something that everyone knows.

In the past, no matter what the model was, as long as the international manufacturers brought it in, it generally sold well.

Even if these models are not the most advanced generation models.

But now that the OEMs are getting more and more involved, if your model is not competitive at all, then it is possible to hit the street.

This is certainly a situation that individual bosses do not want to see.

"You sort out a specific plan, and I'll go back to the headquarters next month to communicate with the people at the Tochigi Research Institute in person."

After thinking for a while, Nagaishi gave a reply that made Taro Watanabe quite satisfied.

……

What are the OEMs struggling with, what to think about, and what to lay out, and Cao Yang has no mind to care about it now.

Because the annual Nanshan Group summary meeting will officially start today.

As usual, this year, Dong Shengnan was the first to take the stage to announce last year's group's revenue.

Needless to say, Xingchen Automobile has directly created a sales revenue of 414.8 billion yuan with its amazing sales volume.

As for the operating profits, he was worried that it would cause unnecessary trouble, so after Dong Shengnan discussed it with Cao Yang, he didn't mention it directly.

With the rapid development of the entire Huaxia automobile industry, Nanshan Gearbox has also sold 9.8 million units of products historically, and its sales have reached 63.7 billion in one fell swoop.

Nanshan Engine is not far behind, producing 5.48 million complete machines last year, contributing 65.8 billion turnover to the group, which can be regarded as a counterattack on Nanshan gearbox.

Of course, even if the Nanshan engine counterattacks the Nanshan gearbox, there is no way to sit in the second position this year.

Because Honor phones are now starting to explode as well!

Last year, the total sales of various products of Honor mobile phones reached 23.34 million units, and the sales exceeded 100 billion in one fell swoop, reaching 105 billion.

The scale of Honor mobile phones has suddenly become the second place within Nanshan Group.

And in the foreseeable future, the growth rate of Honor mobile phones will be the most significant among all business divisions.

As for Nanshan Special Steel and Nanshan Carbon Fiber, which are as stable as old dogs, the performance of last year will naturally not disappoint.

The two of them contributed 42 billion and 21 billion turnover respectively, and the carbon fiber sector is expected to further improve in the future.

The performance of other Nanshan auto parts, Nanshan equipment, Nanshan mold, Nanshan bearing, Nanshan fasteners and other enterprises is also in line with expectations.

As for Nanshan battery, it also began to break out last year, with a turnover of 16.8 billion.

This is also a company that will grow by leaps and bounds in the future, just like Honor mobile phones.

Last year, it was 16.8 billion, and this year it may double.

Later, it may be directly on the basis of this year, and another double.

This kind of increase is definitely very scary.

At the same time, Nanshan Semiconductor has also begun to exert force.

Although this year's sales have not exceeded 10 billion, they have begun to show their influence in the industry.

In the future, after various wafer factories and chip processing plants are put into production, there will be an explosive growth in revenue.

Dong Shengnan introduced the stage for almost an hour, explaining the situation of the various business divisions of the entire Nanshan Group.

In the end, when the exaggerated aggregate figure of 846.8 billion yuan appeared, everyone was still surprised!

Sales are more than 800 billion yuan, which is more than 100 billion dollars.

According to this scale, the world's top 500 TOP50 is stable.

It's no problem to even hit the TOP30.

This is still not taking into account Autohome, Nanshan Investment, Weibo and Jaguar Land Rover.

If all of them are included, it is possible to enter the TOP20.

This level is basically second only to petroleum, petrochemical and power grids, and has become the existence of China's TOP5.

"Ladies and gentlemen, 2010 was a glorious year, but that is in the past."

"The bigger our group is, the greater the responsibility and the greater the pressure."

"Facing 2011, I am ready to set a big goal to challenge the group's revenue to exceed 1,000 billion yuan."

The more you reach a certain level, the more difficult it is to maintain high growth.

For example, Nanshan Group's revenue this year has reached 846.8 billion, and if you increase it by 10%, it will also be 84.68 billion yuan.

That's already the size of a big company.

Fortunately, in 2011, Honor mobile phones, Nanshan batteries, future cars and other businesses are worth looking forward to, this big goal, but not big!

(End of chapter)