The Chinese New Year in 2011 was on February 3rd.

This means that the whole month of January is an important node for all walks of life to seize the consumer market before the Spring Festival.

This is true in the automotive market, and the mobile phone market is no exception.

Relatively speaking, the auto OEMs are more concerned about the performance in December, because it is related to the sales target for 2010.

But for the mobile phone market, where sales data is relatively less sensitive, the importance of January is undoubted.

"Mr. Cao, I think this year is a critical year for smartphones to surpass traditional feature phones, and we need more fierce competition to fight against giants like Nokia."

Xia Qingqing is now full of energy.

During the entire New Year's Day holiday, she didn't have a day off.

is not holding a summary meeting, or inspecting various Honor mobile phone flagship stores to understand the front-line sales.

"Your reminder is very timely, although Nokia still sold more than 400 million units in the world last year, and still sold more than 100 million mobile phones in Huaxia, but the market share has dropped to more than 20 percent."

"And Nokia's volume of mobile phones is no longer a high-end product, but a low-end cost-effective feature phone, or their so-called smart phone."

"It's definitely going to be a different year in 2011 and it's a very big turn for Nokia."

"It's easy to turn around when the boat is small, and Nokia is such a big ship, even if you realize the problem and want to turn around, it's not so easy."

"Take advantage of his illness and kill him."

"We really need to plan and see how to start a battle so that everyone is fully aware that Nokia is no longer good, so let's buy a smartphone as soon as possible."

Although Cao Yang knows that Nokia, a giant, even if it is not good in the mobile phone industry, he can still live well with the patents in his hand and other TO B products.

But after the mobile phone product fell, it was definitely a nerve-wracking for Nokia, and it even slashed directly to the ankle.

This incident can be used as a landmark event for Honor mobile phones to become famous and rise completely in the industry.

So for Xia Qingqing's proposal, Cao Yang is definitely in favor.

The first battle in 2011 began with the encirclement and suppression of Nokia.

"At present, there are many domestic manufacturers of smart phones, most of which are Huaqiangbei."

"The rest are the products of other manufacturers such as Huawei and Xiaomi, as well as Apple mobile phones and Samsung mobile phones."

"Apple and Samsung, we may put it aside for a while during this time, and let them follow us to encircle and suppress Nokia."

"On the other side of the manufacturers, everyone can actually cooperate well, and even open our HONOR system to them appropriately, so that everyone can enjoy a better smartphone system."

"This should be very beneficial for expanding the influence of smartphones."

The matter of encircling and suppressing Nokia, Xia Qingqing has been thinking about it for more than a day or two.

Today, I officially came to Cao Yang to report this idea, and I must have made various preparations.

So there is no need to wait for the next report, she has already begun to give some specific proposals.

"The biggest advantage of traditional feature phones is that there are a large number of low-cost mobile phones, even two or three hundred yuan a mobile phone."

"These mobile phones still have a market in China, so that the copycat mobile phone manufacturers in Huaqiangbei can launch smartphones of about 1,000 yuan as soon as possible, or even cheaper products."

"As long as there are a large number of mobile phones of this level, then the basic disk of traditional feature phones will collapse."

For the Chinese market, cost-effective products will always have a market, and even the main body of sales.

Honor mobile phones take the high-end route, and in this case, it will definitely be difficult to pull Nokia from the first position in the industry by its own strength.

Relying only on models within 1000 yuan, Nokia can continue to run for a few years.

But if it is less than 1000 yuan, it doesn't even need to be so cheap, as long as there are multiple smartphones for everyone to choose from in the early 1000 yuan, then the situation is completely different.

It's 2011 now, and everyone's income level is still very different from ten years ago.

In 2001, many low-level waiters could only get a few hundred yuan a month's salary, but now they have reached at least 1,000 yuan.

This change in income has increased everyone's spending power on mobile phones a lot.

"We go to the high-end, domestic brands such as Huawei and Xiaomi do the mid-range and low-end, and the copycat manufacturers in Huaqiangbei go to the low-end."

"This kind of high, medium and low shot together can definitely bring a lot of pressure to Nokia."

"However, in addition to having related products, the publicity must also keep up."

"Various professional websites and forums, and then some offline publicity are needed."

"Our contract machine project with China Mobile is now ready to expand to the whole country, and we are also discussing contract machine matters with China Unicom and Telecom."

"By then, it is entirely possible to double the sales volume for the whole year this year compared to last year."

For Nanshan Group, when the scale reaches the level of trillions, it is definitely impossible to double it at every turn.

But for Honor mobile phones, although last year's sales have exceeded 100 billion, it is still in the early stage of development.

Doubling sales this year is not an exaggerated goal.

Even if it is done well, it is possible to increase the turnover of this year by 200% compared to last year.

Therefore, Xia Qingqing is also full of confidence now, and she is not worried at all that the economy will be sluggish this year, which will affect her performance.

"Well, I'll coordinate the propaganda matters myself."

"With the arrangement of Huaqiangbei, I also asked Nanshan Semiconductor to come forward to communicate, and I also asked Transsion, which cooperated with us, to take this opportunity to make a difference."

"I will also talk to Mr. Xu over there, and I guess they should also be very interested in making the smartphone business bigger and stronger."

"At the same time, Honor's mobile phone online sales business can also be further expanded."

"I arranged for someone to communicate well with the courier company to see how to mail the product to the customer in a timely and safe manner."

The development of Honor mobile phones is one of the key points of the group this year, and Cao Yang is now personally starting to lay out the first battle in 2011.

In this battle, we must play the momentum of the Nanshan Group and show the courage to come out.

It's okay to even give up the profits appropriately.

……

"Mr. Wang, what changes have you made in your mobile phone OEM business this year?

Since there is a personal participation in the layout, Cao Yang is naturally responsible for the communication of some specific matters.

The foundry business of Honor mobile phones is handed over to BYD to correspond, and Cao Yang naturally wants to communicate with Wang Fu about the relevant production capacity arrangements and personnel preparations.

After all, the scale of this cooperation is not small, even within BYD, it can be regarded as a big project.

"Recently, Warwick has also begun to arrange for us to do mobile phone OEM business, although the business volume is not as good as you and Nokia, but it is not very small."

"As for Nokia, the production plan they gave this year has dropped by two percent compared with last year."

"But I feel like it could actually go down more."

With BYD's current relationship with Nanshan Group, Wang Fu will definitely reveal some news to Cao Yang.

If you don't make these things clear, there will definitely be doubts on the side of the Honor phone.

"Nokia's mobile phone sales, I expect this year to start to decline significantly."

"On the contrary, Warwick's business may increase relatively quickly."

"I heard that they will launch several new models in the first quarter, and the monthly sales will rush to 2 million units by then, which I don't think is a big problem."

"On the Honor mobile phone side, the production line has been expanded many times before, but I hope that BYD's OEM production line can have a certain capacity margin."

"This year, the sales of Honor mobile phones are expected to further explode, achieving a high goal of monthly sales of more than 5 million units."

"If the demand for PAD is also calculated, then it is entirely possible to sell 7 million products per month."

"Even if the annual sales exceed 100 million units, it is not impossible at all."

As soon as Cao Yang said this, Wang Fu couldn't help but gasp.

Achieve annual sales of 100 million units?

These are all high-end products that are thousands of yuan, if they really sell so much, then the turnover of Honor mobile phones will directly go to the level of 400 billion.

Honor Mobile Phone alone can become one of the world's top 500 companies.

Of course, the scale of Honor mobile phones has gone up, and BYD's turnover will definitely increase significantly.

After all, although the profit of the foundry business is not very high, the contribution to the turnover is still relatively large.

"Mr. Cao, rest assured, we will definitely give priority to ensuring the production capacity demand of Honor mobile phones."

"As long as the parts manufacturers do not drop the chain, we BYD will never drop the chain."

Realizing that Honor mobile phones will be BYD's most important OEM customers in the future, and even BYD's OEM business is expected to become an equal existence with the automobile business, Wang Fu's attention is also a little higher.

No one is going to have trouble with money!

Honor Mobile handed over all the OEM business to BYD, which is to send money to BYD.

After all, as a high-end mobile phone, although the process requirements of Honor mobile phone products are relatively high, the profits reserved for foundries are also relatively high.

Glory mobile phone eats meat, and BYD can follow and drink a sip of soup.

After communicating with BYD about production capacity, Cao Yang also arranged for people to communicate with various media such as Zhongguancun Online.

Even on Weibo, the super indentation was also discussed with Fang Sisi.

"The best way to raise awareness of smartphones is to get them some news about smartphones every day."

"There must be people on Weibo who continue to share their daily use of smartphones, and Honor mobile phones should also have their own marketing accounts."

"When the time comes, Weibo will cooperate with these marketing accounts, and then find some accounts worth promoting from other normal accounts, and increase the display of the information released by these accounts every day, and even go on the hot search every once in a while, and the effect should not be bad."

Fang Sisi is now very handy with the arrangements for publicity.

"Weibo is indeed a platform worth utilizing, but with the rise of smartphones, there should be a wave of explosive growth for video sites."

"Weibo can also begin to lay out this content to see how to further consolidate its influence in the field of Chinese propaganda."

Cao Yang naturally knows how big the influence of video sites such as Douyin will be in the future.

Of course, he didn't plan to do everything.

For example, WeChat, if Weibo is also engaged, then it will be directly connected with the penguins, and the significance is not necessarily so great.

After all, the basic market of Nanshan Group is industry, and Cao Yang is engaged in the Internet in order to do some ecosystem construction for these businesses of industry.

For the development of the Internet, which is beneficial to the industry, Nanshan Group will be involved.

But in areas that have nothing to do with industry, there is basically no need to toss.

After all, money can't be earned by a family.

For Cao Yang, simply having more money and less money doesn't make much sense.

"Well, we're aware of that as well."

"Not to mention anything else, the number of Weibo users alone, the number of people who used the Weibo mobile app last year increased a lot compared with the year before."

"After 4G comes out in a few years, this situation may be more obvious."

"We're already preparing for this internally."

For Cao Yang's reminder, Fang Sisi attaches great importance to it.

The results of these years have proved Cao Yang's extraordinary vision.

Therefore, for any proposal of Cao Yang, Nanshan Group attaches great importance to it.

Even some people have blindly begun to trust Cao Yang.

One day, Cao Yang said that Nanshan Group could shoot rockets into the sky, and it is estimated that no one would think that it could not be done.

Even in the Xingchen team, a group of technicians related to aircraft design and rocket design have been recruited.

While considering continuing to research the application of related technologies in the field of racing, it is also proposing that Nanshan Group also set up its own space business.

However, Huaxia has not yet opened up this field, so a lot of work is in the pipeline.

Including promoting Huaxia to liberalize its aerospace business, so that private enterprises can also enter these fields without barriers.

Originally, the above completely disagreed with such a proposal, but after the industrial investigation, the attitude has begun to loosen.

Aircraft carrier blocking cables, aircraft stealth materials, high-end carbon fiber, these things that military enterprises have not done, have been handled by private enterprises.

So how to further give play to the contribution of private enterprises to the development of the military industry is an issue that needs to be carefully examined.

"Weibo is now the hegemon in the field of Internet propaganda, but in the future, this kind of social media is likely to emerge in some other forms."

"Combined with the changes in demand for smartphones, Weibo can also pay attention to this aspect of the content."

"For some interesting projects, you can also consider participating in investment, which can ensure the influence of Weibo in China's Internet industry."

Although Cao Yang doesn't plan to do everything, as a listed company, Weibo invests in more promising industries, as equity investment and indirectly expands his influence, and he will definitely not object to this work.

He just won't personally take everyone to engage in WeChat, or even Douyin and the like.

If the people below can do a good job by themselves, he will definitely have no reason to stop him.

Nanshan Group is now a big business, and the management of each business unit must also hope to perform well in front of Cao Yang.

So figuring out Cao Yang's thoughts and concerns, and then going all out to find a presence in this field, is what many executives do.

As a chess piece of Nanshan Group in the film and television industry, Nanshan Film and Television will naturally not be indifferent.

"Zhang Xin, I'm going to let people add some dialogue promoting Honor mobile phones and despising the use of traditional feature phones in various new dramas this year."

"All the relevant personnel of the company, if they do not use Honor mobile phones, then there will be no phone bill subsidy."

Zhang Songwen has also been high-spirited over the years, and with the support of Nanshan Group, Nanshan Film and Television has flourished.

Zhang Xin, as Zhang Fugui's daughter and Cao Yang's cousin, was naturally popular.

However, ordinary actors are different, after becoming popular, Zhang Xin did not continue to increase his efforts to deepen the film and television industry, but began to embark on the road of producer.

With a good script, good actors, good publicity, and the endorsement of the capital father, Zhang Xin's road to the showbiz is destined to be smooth.

She just wants to hit the street, it's a little difficult.

"I heard my dad say that my cousin is paying special attention to the business of Honor mobile phones this year, and this kind of support for advertising placement is naturally deserved."

"But I think we can also take the opportunity of the development of Nanshan film and television video website to create more online dramas, so that everyone can get used to watching videos on PAD or mobile phones."

"This aspect can also be highlighted in relevant publicity and advertising."

"This kind of subtle impact should have a great impact on everyone."

Zhang Xin is not the kind of simple silly white sweet.

Zhang Songwen personally led the training, and she also has a good understanding of the situation of Nanshan Film and Television.

Even Zhang Songwen feels that it will be Zhang Xin who will take over from him in charge of Nanshan Film and Television in the future.

"Well, this is really an area worth paying attention to, and I'm going to put people on top of that."

"At the same time, on the side of various celebrities, I will also let people hint at it, so that everyone can support Honor mobile phones."

When promoting Xingchen Automobile before, Zhang Songwen had already mobilized various celebrities to help.

Honor mobile phones have also had related actions before.

Now it's just a matter of intensifying this aspect, and Zhang Songwen naturally won't find any difficulties.

This dominant position of Honor mobile phones is completely incomparable to other mobile phone brands.

"Mr. Xu, Honor Mobile took the initiative to invite us to carry out large-scale mobile phone product promotion in the first quarter of this year, and compete with Nokia's products in a targeted manner."

"I think there's something wrong with this."

Lian Zhitian is very confident in the strategic vision of Nanshan Group.

Now is the time when Nokia is starting to show weakness, and taking advantage of this time to stab it will definitely not be bad.

"Mr. Cao also called me to communicate about this matter, and even said that Nanshan Semiconductor can supply chips to Huawei mobile phones."

"Nanshan Auto Parts can also supply us with parts such as cameras."

"He's confident that we're not worried that we'll be a competitor to Honor."

Xu Jun's mood was a little complicated.

He felt belittled.

But I can't get angry!

Because of the gap between Huawei mobile phones and Honor mobile phones, it is quite big now.

It is the leader of the smartphone industry in China, not only selling well in China, but also leading the trend in the world.

The annual Honor mobile phone new product launch conference has become a major event that cannot be ignored in the mobile phone circle.

In this regard, there is still a big gap in Warwick mobile phones.

"Most of our current products are around 2000 yuan, which is different from the positioning of Honor mobile phones."

"Although the profit margin of high-end products is relatively impressive, but mid-range products are both sales and profits, and I think the company's choice is not wrong."

Lian Zhitian was naturally able to understand Xu Jun's mood.

After all, Huawei hopes to be the first in any field.

But in the field of mobile phones, they found that they didn't even have enough confidence.

I have to say that this experience is quite shocking.

"Well, you're right, not everyone can afford to buy a smartphone for four or five thousand yuan."

"The smartphone market of around 2,000 yuan is definitely larger than the high-end."

"Now Honor Mobile wants to pull various independent brands to encircle and suppress Nokia, and everyone will make the smartphone market bigger and stronger, which is in our common interests."

"So this unified action, we must support and join."

"Whether it is advertising on a professional IT website or various offline publicity, we can give a batch of funds separately."

"As long as the company's mobile phone sales can go up, even if your profits are reduced, it is acceptable."

Now is the time for impulse, and whoever doesn't have enough sales will definitely not have enough influence.

Xu Jun is also relatively clear about this.

So he must support the encirclement and suppression of Nokia initiated by Honor Mobile Phone.

And Warwick's side will soon have definite actions.

"Editor-in-chief, during this period of time, our advertising business has more than doubled compared to the same period last year, and those mobile phone manufacturers are very rich."

Although Xie Min is not directly responsible for the advertising business, many advertisers have something to do with them, so she is also relatively clear about the relevant situation.

As a Chinese IT professional media giant, Zhongguancun Online is the existence of many electronic product companies that have no way to bypass it.

It can be said that in the field of IT, Zhongguancun Online's status is the same as Autohome's status in the automotive industry.

Therefore, if various mobile phone manufacturers want to advertise, they basically will not ignore it.

"This change is indeed a bit exaggerated, and I have a feeling that the wind is coming and the wind is full of buildings."

"The mobile phone market has developed so far, and there have been some situations that have never been seen before."

"But this change is a good thing for us, the more changes there are, the higher the importance that companies will pay to publicity."

"If the same thing is monopolized by Nokia, then there will not be so much publicity funding."

Wu Xuebin is obviously happy to see the changes in the mobile phone industry.

Anyway, it's not going to be them who are in a hurry.

"It's true, smartphone sales are increasing rapidly, and the Apple phone sales in the United States have exceeded 50 million units last year."

"The sales of Honor mobile phones here in China have also risen, and several other smartphone manufacturers have also begun to rise, and there will definitely be a fierce battle in the future."

As an old editor, Xie Min naturally knows the situation Wu Xuebin said.

The harder everyone fights, the better.

(End of chapter)