Before the rise of domestic smartphone manufacturers such as Huawei, Xiaomi, OPPO, and VIVO, the influence of Huaqiangbei copycat machines cannot be ignored.

From the changes in the shipments of chips and motherboards in the last month of silver and steel trading, we can feel the influence of Huaqiangbei market on the mobile phone industry in China.

"Mr. Zhang, our sales of mobile phone chips and motherboards in the last month have reached six million pieces, and this year is expected to exceed 10 million pieces per month."

"In the entire Huaqiangbei, there are not many manufacturers that focus on traditional feature phones."

Hu Yingang is the group of people who know the market changes best, and Zhang Jing naturally wants to personally learn about the market changes in Huaqiangbei with him.

At the end of last year, Nanshan Semiconductor put into operation several new factories, and its production capacity has been greatly increased.

Now the construction of new factories in Modu and Yangcheng has started again, and the production capacity will continue to expand at that time.

In this case, if there is not enough market, then the situation will become very miserable.

The most important thing is that this time Cao Yang personally launched the action of encircling and suppressing Nokia, which requires the cooperation of the copycat manufacturers in Huaqiangbei, and even through the trade of Nanshan Semiconductor and silver steel, indirectly guide the changes in the Huaqiangbei market.

The more this kind of mixed copycat market, the more sensitive each business is to the changes in the direction of commodity sales.

After all, the money they earn is the money in their own pockets, and if there are more inventory machines produced, it will be a real loss.

It's already based on speed to win, but if you don't even have this advantage, who are you going to compete with?

So in less than a year, most copycat manufacturers began to turn to smartphones in the entire Huaqiangbei side.

The only difference is that everyone's smartphone plan is not exactly the same.

Some people feel that smartphones that imitate Nokia should be the most promising.

After all, in the past, they made a lot of money by imitating Nokia, and there is no reason why this road suddenly fails.

There are also some people with better vision, who directly aimed at the products of Honor mobile phones or Apple mobile phones at the beginning, and took a similar path to develop copycat mobile phones.

In this case, the situation in Huaqiangbei is also more complicated.

"Huaqiangbei ships more than 100 million mobile phones every year, and if the silver and steel trade can win eighty percent of the market, then your volume will be very huge."

"It's also proof that your company is worthy of our trust."

Zhang Jing's words can be regarded as putting pressure on Hu Yingang.

Silver and steel trade has not made less money in recent months, and even calculated R & D expenses and equipment amortization, Nanshan Semiconductor has made much more money on copycat mobile phone chips, not necessarily much more than silver steel trade.

The reason why Zhang Jing is willing to lower the price of chips is to seize the market.

Otherwise, why make wedding clothes for others?

"Mr. Zhang, don't worry, I have recruited a group of people to be responsible for the communication of various copycat mobile phone manufacturers in Huaqiangbei, and explain to them the superiority of the chip and motherboard solutions we provide."

"We even offer a package solution that goes even further than a turnkey project, and we give them the full set of spare parts if they want to."

"Even the exterior design drawings of the mobile phone are done, just waiting for them to choose to implement."

Hu Yingang was not idle for a quarter of an hour during this time.

He has always had a sense of crisis.

In particular, several companies such as Transsion crossed them and took goods directly from Nanshan Semiconductor, which made him feel even more threatened.

From the process of communication between him and Guo Shuyin, Hu Yingang has full confidence in Nanshan Group.

He didn't want to be kicked out of the car in the middle of the road.

So his subjective initiative is actually very high.

"Nokia, a giant, has had too much impact on everyone, but it's already sunset."

"We are ready to start a full-scale offensive during this time, so that Nokia's products cannot be sold in China."

"In addition to the products we offer now, we will also provide some more entry-level products according to market demand."

"In order to make smart phones faster into thousands of households, completely replace feature phones."

As soon as Zhang Jing said this, Hu Yingang immediately became interested.

The chips provided by Nanshan Semiconductor were relatively single and had no choice.

If there are a few more models and the price is different, then it must be a good thing for various copycat manufacturers.

After all, related products are easy to distinguish, and they can better expand the market.

Otherwise, the performance of everyone's products is about the same, which would be a bit embarrassing.

After Hu Yingang had a good exchange with Zhang Jing, he immediately went down in person, and made an appointment with the bosses of some copycat machine manufacturers every day to promote some of his ideas after spending all day drinking.

Or to sell some of the ideas that Nanshan Group hopes to sell.

Although these copycat machine manufacturers are stragglers, their ability to seize business opportunities will never be bad.

Soon, they all took action.

The shipments and styles of various copycat smartphones are becoming more and more abundant.

This kind of change has naturally attracted the attention of competitors.

"Luo Li, why is the sales volume of Huaqiangbei still declining?"

"Hasn't the sales department already adjusted the measures to reduce the price of relevant parts and prepare to launch new products?"

Cai Mingjie frowned and called Luo Li, the head of the sales department, to his office.

With the turnkey solution of mobile phone chips, MediaTek has developed very fast in the past five years.

Although the product is not a high-end product, it really makes no less money.

And this good day has changed since last year.

This made Cai Mingjie very anxious.

In the past, he didn't pay much attention to the changes in a specific market, but focused more on product research and development.

But now it's not going to pay attention.

If you don't pay attention to it again, few mobile phone manufacturers will use the chips issued by MediaTek Research in the future.

After all, compared with Qualcomm and Samsung's products, MediaTek's mobile phone chips are not high-end, and many brands disdain to use them.

"Mr. Cai, Huaqiangbei has a large number of Nanshan Semiconductor chips into various copycat manufacturers, their prices are lower than ours, the service is better than ours, and traders are also provided with mobile phone batteries, mobile phone cameras, and even mobile phone shell mold opening services."

"Under this offensive, our market share has dropped significantly."

"Although the company has taken some relevant actions, the attitude of some sales staff was a bit bad before, and now that the situation has changed, it is a little difficult to keep up with the pace of change."

Luo Li knew that if she didn't give some specific reasons, Cai Mingjie would not let her go.

Therefore, it is something that must be considered to launch some of MediaTek's agents as scapegoats.

After all, those who deal with those copycat machine manufacturers are mainly those agents.

They didn't make less money in the past, so shouldn't they be back the pot now?

"Whoever can't keep up with the pace will be replaced!"

"Huaqiangbei market is the largest market for our mobile phone chips, and there is absolutely no room for loss."

"Didn't Nanshan Semiconductor launch a turnkey solution based on a new smartphone?"

"Our new products have also come out, you can directly skip the agent, directly arrange people to contact Huaqiangbei's copycat manufacturers, and use our chips on mobile phones as soon as possible."

The mobile phone industry has shifted from traditional feature phones to smartphones, and Cai Mingjie must support this change.

However, the previous smartphones, which were more of Nokia's smartphones, were actually pseudo smartphones.

MediaTek's package of chip solutions is all aimed at the fake smartphone business.

Now in the face of real smartphones, the performance is a bit out of place.

Fortunately, they have a certain foundation, but they are not completely helpless.

"I'll book a ticket tomorrow and fly over to expand the market in person."

"This wave of smartphone development boom, we MediaTek will not miss it!"

No matter what the final result is, Luo Li must now make a statement and reflect her efforts.

Otherwise, it is estimated that she will not be able to sit firmly under her buttocks.

……

"Mr. Wang, Huaxia's own brands have been frantically advertising to promote their products during this time."

"The reluctance of the headquarters to advertise is a bit unsuitable in the Chinese market."

"I suggest that at least in the next two years, we should advertise as well as other brands, so that more people know about our iPhone."

"Otherwise, the smell of wine is afraid of deep alleys."

Although she bumped through 2010, Lin Rong found that after entering 2011, her pressure actually became greater.

Just after the New Year's Day holiday, other Chinese brands have made frequent moves.

Although these actions are not directly aimed at Apple's mobile phones, they will definitely have an impact on Apple's mobile phone sales.

"During this time, there were mobile phone advertisements on the Internet, and there were also various smartphone advertisements on the bus and subway platforms outside."

"Even when I went home yesterday, I found an advertisement for a Warwick smartphone in the elevator."

"In the face of this situation, it is really necessary for us to do something."

"However, we definitely can't advertise like the Huaxia brand, we have to take a different path, otherwise the headquarters will not approve such a budget."

Although Wang Ziming is the general manager of Apple Huaxia, things that exceed the budget need to be reported to the American headquarters before they can be implemented.

The importance of these foreign companies to the budget is not comparable to that of many domestic enterprises.

They like to take the project step by step.

Now to adopt something different from the budget proposal, it is natural to report to headquarters.

This is also an important means for Apple to control its subsidiaries around the world.

Otherwise, each branch spends money indiscriminately, and it will be completely messy.

"This method is actually very easy to find, whether it is looking for film and television companies to place advertisements or find TV stations to place advertisements, or to find some sports events to sponsor, it can be operated."

"The main thing is that the company has to approve the relevant budget."

"This year is a very critical year for the development of China's smartphone industry, and many smartphone manufacturers have emerged in China."

"If we don't expand the market while the product power is still advantageous, the future landscape will become more complicated."

Lin Rong's sense of smell in the market is still very keen.

In particular, Honor Mobile Phone and a group of independent brands launched an action to encircle and suppress Nokia, and she more or less got some news.

Even if there is no news, she can feel the changes in the market.

"You come with me tomorrow to the flagship store of Apple mobile phones and Honor mobile phones, and then go to the electronic city in Zhongguancun to have a look."

"I'll learn more about the situation on the front line, and then I'll communicate with the headquarters."

Wang Ziming thought about it for a while, and felt that he really couldn't wait.

The mobile phone market is changing rapidly, and Apple's mobile phone is suppressed by Honor mobile phones in Huaxia, even if it is suppressed by other Huaxia smartphone brands, it will be difficult to explain.

All mobile phone brands are taking action, and Nokia, as the focus manufacturer, naturally does not feel no at all.

"Chai Hang, why is there so much negative news related to us on various websites in the past few days?"

Zhao Kelin had dark circles under his eyes and looked a little haggard.

Although Nokia, the mobile phone giant, is still in size, anyone can feel the crisis the company is facing.

Whether it is in the American market or in the Chinese market, the first position in the market for mobile phones priced above 3,000 yuan is no longer Nokia.

It's a terrible thing, and it's something that hasn't happened in the last few years.

The key is that the situation is deteriorating rapidly, and soon the market of more than 2,000 yuan, Nokia's first position may not be able to be kept.

This is especially true in the two markets of the United States and China.

That is, the European side, as Nokia's nest, has been less affected.

But under the avalanche, the situation will soon change.

Especially whether it is Apple mobile phones or Honor mobile phones, they have begun to vigorously develop overseas markets.

"Mr. Zhao, I think there must be a push behind these news."

"Those websites have not taken less money from us in the past few years, but now they are constantly in a situation that is not in our favor, definitely not because of their conscience, but because there are other people who give more money."

Chai Hang gave his judgment very affirmatively.

As the sales director of Nokia Huaxia, his ability is definitely not bad, otherwise there is no way to sit in a position that many people covet.

When Nokia's sales were good, countless dealers and agents were looking for Nokia to get the goods.

The interests behind this are definitely not to be underestimated.

Cai Hang has earned enough money over the years.

"There is no one who can compare to the skills of these people."

"Have you figured out who's behind this?"

Zhao Colin was very angry in his heart, but he also knew that there was no way to directly accuse those media.

Otherwise, there may be more black material about Nokia.

"In the past year, the most fierce competition with us is those mobile phone manufacturers in China, and this time it must be inseparable from them."

"Other Samsung and Apple may also be implicated."

Even if there is no evidence, Chai Hang can give a judgment.

After all, this kind of thing, judging directly from the perspective of profit, you can find the answer.

As the largest giant in Huaxia's mobile phone share, after the fall of Nokia, other manufacturers can make more profits.

And those opponents who are vigorously developing smartphones are more profitable.

Because from the content of those negative news, it can be seen that the driving force behind this matter is the opponent who produced smartphones.

"We can't sit still, or the situation will get out of hand!"

"The company also has a lot of smartphone products, and from today onwards, our publicity focus will also be on smartphones."

"We want to make consumers realize that Nokia is a traditional mobile phone manufacturer, and the quality control of mobile phones is much stronger than that of emerging manufacturers."

"A mobile phone is also a big consumption for consumers, and we must let consumers pay attention to quality issues and not waste money."

After realizing the crisis, Zhao Colin also began to refuge.

As the boss of the industry, the emaciated camel is bigger than the horse.

Nokia retorted, and the momentum was naturally very strong.

"Mr. Cao, several of Nokia's flagship mobile phones have officially announced price cuts."

"They also found a lot of advertisers to contact a group of trolls, trying to reverse the disadvantage of public opinion on the Internet."

"I guess they're already feeling threatened."

Xia Qingqing has been staring at the movements of the mobile phone industry every day during this time, so she has already felt Nokia's actions for the first time.

Fortunately, this was expected, so she didn't panic.

Honor mobile phone pulled a number of domestic mobile phone brands to encircle and suppress Nokia, if the other party did not react at all, it would be strange.

"Several other brands are already doing it, right? Has there been any change in the sales of Honor phones? ”

Cao Yang unhurriedly put down the documents in his hand and asked about the specific situation.

"Everyone has all kinds of actions, some are launching new contract machine solutions with mobile and other companies, some are selling at lower prices, and some are advertising."

"During this time, the mobile phone industry can be described as very lively."

"As for sales, due to the advancement of these measures and the approaching Spring Festival, there will definitely be a significant increase."

"However, there is no way to immediately feel our advantage over Nokia in the short term, and it is estimated that it will take some time to influence."

Although the first battle of the Nanshan Group in 2011 was to encircle and suppress Nokia, this battle must have lasted for a long time.

After all, to encircle and suppress such a giant, it must take a certain amount of time to accumulate.

"The changes in public opinion on the Internet must be well grasped, and Nokia cannot be allowed to continue to prolong its life."

A few more years for Nokia to live, a few fewer years for the good days of the Honor phone.

Cao Yang definitely didn't want to watch Nokia continue to live well.

If you can do it early for a day, it's even a day.

Even Cao Yang has arranged for Nanshan Investment to snipe Nokia on the foreign stock market, and when Nokia's performance continues to decline, Nanshan Group will not only be able to get a benefit from the Honor mobile phone, but also get another amount of money from Nanshan Investment.

Killing two birds with one stone, this thing is completely worth doing.

If it succeeds, it may become a classic battle in the history of business warfare.

……

"President, the mobile phone market in Huaxia is now competing with Nokia by local manufacturers led by Honor mobile phones, and there are many actions on both sides."

"I think it's in the interests of Samsung Electronics to take this opportunity to give Nokia a knife and step on this giant first."

As the newly appointed general manager of Samsung Huaxia, Li Zailin naturally noticed the changes in the Huaxia mobile phone market after the beginning of the year.

Since this change involves Samsung's old rival Nokia and new rival Honor mobile phones, Lee Jae-lim specially reported to Li Zairong, the new president of Samsung Electronics.

This can also be regarded as establishing a channel for direct communication with Li Zairong.

The Huaxia market is now the most important market for Samsung Electronics, whether it is mobile phone products, computers, or TV and other home appliances, Samsung Electronics has made every effort in the past few years.

The input is large, and the output is also obvious.

Nowadays, the Huaxia market has become a market that cannot be ignored by Samsung Electronics.

"Do you think Nokia will be able to block the competition of Honor mobile phone manufacturers this time?"

Li Zairong was also a little hesitant.

Whether it's a Nokia or an Honor phone, he doesn't like it.

The best thing is that the two of them lose and lose, and Samsung mobile phones come out to pick up the cheap.

But he also knows that such a good thing is not so easy to come across.

"Not to mention other mobile phone manufacturers, just from the changes in our company's own mobile phone products, you can feel that the competitiveness of new smartphones is very strong."

"As long as you have used a smartphone, you will never think about a traditional feature phone again."

"The company's current newly developed mobile phone products are all smartphones."

"And Nokia has their own smartphones, but that performance is not worthy of Nokia's status at all."

"So Nokia's market share in China will definitely continue to decline."

Lee Jae-lim gave his judgment with certainty.

In fact, it is not difficult to give this judgment at all.

Boom and bust!

Nokia has been the industry leader for so many years, and it is impossible to remain in the industry forever.

However, this boss, Samsung also wants to be.

"So Nokia is destined to collapse?"

Li Zairong further confirmed!

"It's hard to judge whether it will collapse, but it is inevitable that a large share of the market will be divided."

"I think it's a pity to miss this feast to carve up the Nokia market."

Obviously, Lee Jae-lim's attitude is relatively obvious.

Samsung has to join in this big move to encircle Nokia.

Otherwise, you may be left behind!

"Since it's good for us to stop Nokia, then you just follow suit."

"Otherwise, the market will be robbed by those local manufacturers in Huaxia at that time, and it will not be good for us."

Li Zairong felt that the dead Dao friends were not dead and poor, anyway, they were not besieging Samsung, they just followed the attack.

It just so happens that Samsung already has its own new smartphone to make a force.

As a result, Nokia's situation in China has immediately become more severe!

(End of chapter)