2010 is the Year of the Tiger.

This is a milestone year for China's economy.

February 14, this day is Valentine's Day.

Dongying officially released the GDP data for 2010, which was 5,474.2 billion US dollars.

That's about $500 billion less than China.

So far, China's GDP has completely surpassed Dongying and become the second in the world.

This position will not be able to be matched by any other country in the future.

Last year, China's GDP growth reached double digits, which is definitely a very exaggerated figure.

Although it will be difficult to replicate this achievement in the next few years, everyone is still optimistic about the future.

These things don't seem to have much to do with individuals and businesses.

In fact, it is also closely related.

In particular, Nanshan Group has now developed and grown, not to mention its own impact on GDP, but the impact of changes in the overall economy on Nanshan Group cannot be ignored.

There are also people within Nanshan Group who specialize in studying the impact of macroeconomic policies on the development of various business units of the group.

For example, this time, Huaxia's GDP became the second in the world, and it quickly swiped various platforms.

The first place on the Weibo hot search list is well deserved.

"Mr. Cao, I think the next few years will be a good opportunity to vigorously enter the international market."

"It's time to start thinking about overseas layout."

Zeng Tingting wanted to have a good exchange with Cao Yang about the future business development direction of each business division.

Only when the general direction is clear, the people below are not prone to major problems.

"Why do you have to go overseas?"

Cao Yang felt that Zeng Tingting's words were a little incomprehensible, so he asked directly.

"Now that Huaxia's economy is the second largest in the world, and its global influence is also rising, supporting companies to develop overseas business will also be a new direction."

"We already have some layout foundation overseas before, and the difficulty of expanding in the next step is relatively low."

"Another reason is that Huaxia has become stronger, which will inevitably arouse the vigilance of some people."

"At this time, whether it is necessary to import parts from China all the time should also become a problem for some enterprises to think about."

"There will even be a requirement that some companies require nearby matching when giving orders, and do not export from China."

"Therefore, it is necessary to set up some auto parts factories overseas, and even transmission factories can be considered to be set up overseas."

Zeng Tingting explained this, and Cao Yang could understand.

After all, he is more aware of the future development trend than Zeng Tingting.

"We are mainly exporting automobile-related business now, and we are not in a hurry to set up a factory for Stars Motors overseas."

"However, Nanshan Auto Parts or Nanshan Transmission can indeed consider setting up a formal factory overseas."

"For example, our previous trade point in Mexico can be further expanded into a formal factory."

"In the beginning, all the components were exported to these factories for assembly."

"For some larger shells, if there is a cost advantage in local procurement, it is also possible to purchase locally."

Although Cao Yang has been promoting 100% localization, it is not contradictory to overseas layout.

After all, it is impossible for Nanshan Group to develop and grow by relying on the Chinese market alone, and the overseas market is still reluctant to give up.

Earning foreigners' money is more fulfilling.

"Yes, I think so too, and I can even ask Yangcheng Fuqiang Group to set up a hot stamping production line in Mexico first to provide supporting facilities for Ford Motor and General Motors."

Nanshan Group has some related parts companies, and letting them go to the front station is Zeng Tingting's more supportive method.

Otherwise, some control parts produced by Nanshan auto parts are not so significant for overseas production.

"You make a specific plan, and we'll see how to move forward."

"It is necessary for the auto parts business to go overseas, which has been discussed internally a long time ago."

"In addition to the auto parts business going overseas, the overseas market expansion of the equipment business and the mobile phone business is also extraordinary."

"However, these two businesses have no plans to set up factories overseas in a short period of time, and will only simply carry out export sales."

Cao Yang did not plan to let Nanshan Equipment build factories overseas.

In China's industrial system, cost is the most advantageous.

Even if it is produced from China and exported overseas, the cost is lower than that of local production.

In this case, what's the point of tossing?

"Previously, Nanshan Equipment and Tianzhu had cooperation in equipment export business, and the other party proposed that if we could build a factory in Tianzhu, we would give a large number of order support."

"Although the cost of production in Tianzhu is not necessarily lower than that in Huaxia, it will even be higher in the early stage."

"But in the long run, I think we can consider setting up a factory in Tianzhu."

In business, Zeng Tingting feels that the Tianzhu market is a very exciting market.

There is a population similar to that of China, and the economy is also in a stage of rapid development.

Although Nanshan Group does not have much business in Tianzhu now, it does not mean that there will not be much in the future.

Zeng Tingting wants to enter the Tianzhu market.

However, this time Cao Yang's answer still disappointed her.

"Nanshan Equipment will not go to Tianzhu to build a factory, and the order commitment of Tianzhu people is unreliable."

"Although the demand for various machine tools and equipment in the Tianzhu market is very strong in the next few years, we can meet the demand through exports."

What kind of virtue the people over there are in Tianzhu, Cao Yang knows too well.

He definitely disagrees with helping Tianzhu people cultivate and develop the equipment industry, which is quite harmful.

Many people look down on Tianzhu a little bit, thinking that they have nothing to learn from everyone.

In fact, people's learning ability is also very strong, and in the future, it may bring a threat to Huaxia in some other households.

"Mr. Cao, you seem to be biased against the Tianzhu market?"

Zeng Tingting is Cao Yang's descendant, so she naturally can say whatever she can think of.

"You're good at scarring, forget the pain, have you forgotten the balance of the equipment before?"

"If it's just a final payment problem, it can actually be solved, and won't it be okay to collect all the payments at once in the future?"

"What you said is right, but I don't have confidence in Tianzhu, when you pull investment, you may be easy to say anything, but after you go in, it's not easy to say. Whether it is electricity, water, taxes, or personnel management, there will be various problems. ”

Cao Yang has heard a lot of strange cases of Tianzhu's investment.

For the matter of entering the Tianzhu factory, there is really no interest at all.

If you can sell exports, then you can export them.

If you can't sell it for export, let's see if you can find a middleman to cooperate and give a part of the profit to others.

If it really doesn't work, then pull it down!

I don't want this market!

Anyway, Nanshan Group has always taken the route of relying on technology to get orders, as long as the technology is advanced enough and the cost is competitive, in fact, there is no need to worry about orders.

Just like Nanshan special steel and Nanshan carbon fiber, even if Tianzhu people want to buy, it is not so easy to buy the brand they want.

"The truth is indeed the truth, but it is a pity to give up such a large market."

"It's nothing to be ashamed of, the world is so big, and there are other better markets worth exploring."

Cao Yang's attitude is very distinct.

He will not invest in Tianzhu, especially not in equipment.

Unlike some enterprises, for their own performance, they have helped others form a complete industrial chain of certain equipment.

Even with 100% of the parts in Tianzhu localized procurement, 99% of the employees are proud of Tianzhu people.

In this regard, Cao Yang was also speechless.

Of course, when the scale of the enterprise is small, you only need to think about whether you are living well or not, and you don't need to think about so many problems.

But when the business grows bigger, you have to think about some issues outside of the company's development.

Otherwise, if you have a problematic stance and only stare at the money, it will be more difficult to earn money in the end.

"Then I'll focus on Europe, the Middle East, the Americas and polar bears to see if I can grab a big chunk of the market in these places."

Zeng Tingting had already felt Cao Yang's resolute attitude, so naturally she would not be so hard-headed.

After all, it's not like there's no market to expand now.

……

"Lao Chen, Nanshan Group is ready to vigorously enter the overseas market, including Honor mobile phones, will further accelerate the overseas layout."

"The speed of our deployment in Africa is also going to be accelerated."

"Next week I'm going to fly over myself and open up a couple of major markets."

Zhu Zhaohai, as the general manager of Transsion, had direct contact with Nanshan Semiconductor before, and unexpectedly received investment from Nanshan Group.

After that, Transsion stood out from the copycat manufacturers in Huaqiangbei and focused on the African market.

After all this time of gestation, their preparations are almost complete.

Now even Honor mobile phones are considering entering a part of the African market, let alone Transsion.

Of course, everyone's positioning is different.

The smartphones that Zhu Zhaohai plans to sell in Africa are priced at around $100, and the maximum will not exceed $200.

And the products of Honor mobile phones, even the lowest-end ones, cost more than 300 dollars.

In this way, there is no competition between Transsion and Honor mobile phones.

It is naturally meaningful for everyone to exchange information on the African market.

Of course, at this stage, it is more about Honor mobile phones to get information from Transsion.

After all, Transsion has been working in the African market for some time, and Honor is only now considering entering the African market.

"No problem, our new production line can be put into operation this month, and the production capacity will be up soon."

"The size of mobile phones is relatively small, and it is possible to ship them directly by air."

Chen Minbo is now full of confidence in the company's future.

For so many years, none of the affiliated companies with shares of Nanshan Group has failed.

He doesn't think Transsion will be an exception.

Although the African market is very different from European and other markets, it is precisely because of these differences that the smartphone market there is a blank.

There is a large space for Transsion to play well.

"I plan to adopt the combination of Transsion's own brand sales stores and authorized stores in Africa to open up the market in the shortest possible time, and then it is time to deepen the cultivation."

"Otherwise, the sales have not gone up, and I am worried that it will affect the confidence of Nanshan Group in us."

Although Transsion has now received investment from Nanshan Group, Huaqiangbei's copycat machine manufacturers have grabbed a lot of them, and they have many other options.

Zhu Zhaohai was also worried that the Nanshan Group would bet on others at the same time.

In that case, the loss of Zisheng will be great.

"Well, first store the goods, open the market, and take your time in the future."

After the two executives of Transsion reached an agreement, the action immediately became rapid.

In China, after more than a month of attack, the competition in the mobile phone market is even more intense.

"Mr. Cao, last week, our mobile phone shipments have reached 1.01 million, of which 200,000 are contributed by the export market."

"At the same time, the shipments of other smartphone manufacturers are also increasing rapidly, resulting in a further decline in Nokia's share."

"Although the accurate data has not yet come out, it is expected that Nokia's share of the Huaxia mobile phone market has dropped to less than 25% in the past week."

"We estimate that Nokia's market share will fall to less than 20% for the whole year, and it will completely fall to less than 10% next year."

Xia Qingqing was full of spring breeze and was in a very good mood.

Honor mobile phone is now entering the fast lane of development, and almost all she hears every day is good news.

In this case, it's strange to be in a bad mood.

"If the domestic and overseas markets can each account for 50%, I think it is a more appropriate data."

"Now the automotive sector has been fully entering the overseas market, and has even considered building factories overseas."

"The action of Honor mobile phones overseas can also be bigger, and bigger."

Now Apple's mobile phone has not completed the enclosure of various markets around the world, and Samsung's smartphones have not yet exploded.

It can be said that the past two years have been the easiest time for Honor mobile phones to seize the market in the international market.

If you don't grasp this opportunity, you will have to work hard in the future, and it will be much more difficult.

"No problem, I'll be going around the major overseas markets next month and urging teams everywhere to do everything they can to increase our phone sales."

"However, I found that during this time, Apple mobile phones and Samsung mobile phones were also dealing with Nokia, and it was rare to stand on our side."

The circle of an industry is very small, and the means of Samsung and Apple's mobile phones are naturally impossible to completely conceal.

So it's normal for Xia Qingqing and them to know some information.

"I can understand that Apple's mobile phone will be on our side for the time being, after all, our interests are the same when it comes to dealing with traditional mobile phone giants."

"But Samsung did the same, so you can see their cunning even more."

"Before the rise of smartphones, Samsung's market share will not be much lower than Nokia."

"It can be said that they are all giants in the traditional mobile phone era, but Samsung's transformation speed is relatively fast, and the direction is more accurate than Nokia, so now their new smartphones are also performing well."

Cao Yang doesn't like Korean companies and doesn't like Samsung.

But if you don't like it, he won't underestimate Samsung.

Even among all competitors, in addition to Apple's mobile phone, he attaches the most importance to Samsung mobile phones.

"That's true, the Koreans are still quite cunning, I don't like it very much."

"But we can't ignore Samsung's strength."

"Screen, memory, chips, these things Samsung can do by itself."

"In the entire mobile phone industry, Samsung's industrial chain is the most sound and the least dependent on foreign countries."

"Even the chips of Apple's mobile phones are considering finding Samsung foundry."

"In this case, once Samsung completely shifts its focus to smartphones, it will definitely launch several products in one go."

"With their past sales channels and experience, it is likely that the status of Samsung's mobile phones will not decline due to the change of this era."

Xia Qingqing naturally has a relatively in-depth study of the situation of various mobile phone giants.

Cao Yang regards Apple and Samsung as the main international competitors of Honor mobile phones, and she needs to study the situation of these two companies carefully.

From the current point of view, Xia Qingqing feels that Apple and Samsung have their own merits, and they are really likely to threaten the status of Honor mobile phones.

It was a situation she didn't want to see, but there was no way to avoid it.

"Apple, Samsung and Honor, maybe there will be another Warwick, and in the future in the international mobile phone market, this should be the most important competitive pattern."

"Giants like Nokia and Motorola will fall faster than you think."

"You think Nokia will be able to maintain a 10% market share in China next year, but I think I'm too optimistic."

"This year it may fall to close to 10%, and by next year, it will be a question of whether the company can sustain itself."

When Cao Yang said this, Xia Qingqing was taken aback.

A giant like Nokia will face the question of whether it can survive next year?

That's an exaggeration, isn't it?

As for it?

"Mr. Cao, if Nokia really falls so quickly, then the competition between us and Apple and Samsung mobile phones will break out in advance, and now we need to start preparing for the future competition pattern."

Xia Qingqing suddenly felt a little more pressure on her shoulders.

These two companies are not the same as Nokia.

If Honor phones want to win easily, I'm afraid it's not that easy.

"Yes, you need to consider how to find your own selling point when everyone sells smartphones in the market, and how to make consumers willing to buy your products out of their pockets."

"Some of these doorways are not exactly the same as the traditional mobile phone era."

Cao Yang chatted with Xia Qingqing for half an hour, and then went to attend other meetings.

(End of chapter)