Yangcheng Baiyun Airport.

Guo Shuyin personally sent Hu Yingang on a business trip.

The super die-casting machine of Nanshan equipment has stirred up the storm in the field of equipment and attracted the attention of many people.

But in this period, the competition is more fierce, in fact, it is not the equipment industry, but the mobile phone industry.

The competition between the traditional mobile phone giant Nokia and the emerging Honor mobile phone, Apple mobile phone, Huawei mobile phone and other manufacturers has been white-hot.

Behind this competition, Nanshan Semiconductor, a behind-the-scenes component supplier, naturally hopes to further expand the market.

Whether it's the chips used in mobile phones, or the chips needed by other industries.

Nanshan Semiconductor needs to continue to expand the market, enhance its influence, and digest its own production capacity.

Without sales, any R&D will be meaningless.

Therefore, as the largest agent of Nanshan Semiconductor, in addition to continuing to expand the market in Huaqiangbei, Yingang Trade has also begun to shift its attention to overseas.

Because of other domestic customers, Nanshan Semiconductor itself is also expanding.

If Hu Yingang focuses on China, the effect it can play is obviously not great.

At least in the short term.

So he was ready to move his eyes overseas in an ingenious way.

Chips are something like Africa, and the demand is definitely very small.

In places like the United States and Europe, there are powerful chip manufacturers locally, and it is not a little difficult for silver steel trading to expand its business.

After carefully analyzing the situation in various places, Hu Yingang ingeniously set his sights on the polar bear.

As an existence with countries such as the United States, it is difficult for polar bears to obtain cheaper and easy-to-use chips from the world.

The level of Polar Bear's domestic chip industry is also relatively low, and it is not competitive compared with Nanshan Semiconductor.

In this case, it is very suitable for the silver steel trade to develop polar bears.

After Hu Yingang arranged the domestic affairs properly, he was ready to stay directly at the polar bear side for two or three months and set up the branch.

And be ready to take the initiative to find related companies to promote their products.

"Yingang, the polar bear is doing business over there, and you have to drink a lot at every turn, so you have to take it easy."

Although Guo Shuyin knew that Hu Yingang's alcohol consumption was very good, he couldn't help but admonish.

My cousin traveled thousands of miles to the polar bear for the development of the company.

And this company also has Guo Shuyin's shares.

"Cousin, don't worry, among the few people I brought this time, one of them has two catties of liquor, so I don't have to worry about getting drunk at all."

"Besides, this time we are also going to find some agents on the polar bear side to cooperate, let them give them a part of the profits first, and then slowly intervene directly."

Hu Yingang was fully prepared to enter the polar bears.

As long as you can increase the sales of the product, even if you don't make any money, it is valuable.

Because he needs to show his efforts in front of Nanshan Semiconductor, so that Nanshan Semiconductor trusts him more.

There is no love for no reason in this world, if Hu Yingang doesn't work hard, he will definitely not have the opportunity to lie down and earn money all the time.

"Now the momentum of smartphone development is very strong, and Honor mobile phones also have sales companies on the polar bear side."

"However, Honor mobile phones sell high-end products, and the products produced by Polar Bear's local mobile phone companies are not competitive compared with them."

"In this case, you refer to the plans of those copycat factories in Huaqiangbei and cooperate with polar bear's mobile phone companies, I think it is still very promising."

"Not to mention selling millions of chips a month, there is still hope for one million."

Guo Shuyin is obviously also more optimistic about the polar bear market.

Whether it is the automotive industry or the mobile phone industry, the local manufacturers on the polar bear side are not very strong.

Huaxia's related products still have obvious advantages when they go there.

Otherwise, there wouldn't be so many self-branded cars entering the polar bear market, or even building factories there.

"Well, I've prepared several options, and there's always one that works for polar bears."

Hu Yingang's face was full of confidence.

With the sound of the radio reminding them to board the plane, the two of them did not continue to delay too much.

And after sending Hu Yingang away, Guo Shuyin himself was not idle.

Yangcheng Huaqiang Group plans to build a hot stamping plant in Mexico, and initially invest in two hot stamping lines to supply Ford Motor and General Motors.

This investment amount directly went to tens of millions of dollars, and Guo Shuyin must have gone to the field to investigate.

"Mr. Guo, we have communicated with Ford Motor and General Motors."

"As long as we build a hot stamping plant in Mexico, they will hand over some of the hot stamping parts for the Mondeo and Cadillac models to us to produce."

"In the future, the hot stamping parts of new models will also be sent to us for inquiry, and we have the opportunity to get more orders."

"The initial two production lines are just the current plan, and if there are more orders in the future, we will continue to make additional investments."

Before going abroad, Guo Shuyin came to visit Cao Yang.

With the development and growth of Nanshan Group, there are more and more things in Caoyang.

Guo Shuyin meets Cao Yang alone less and less times every year.

Unlike in the early days, Cao Yang even directly assisted Yangcheng Huaqiang Factory to build a hot stamping production line.

This time, they went overseas to build factories, which can be regarded as closely following the development strategy of Nanshan Group.

Yangcheng auto parts have not yet decided what factory to build overseas, and Yangcheng Huaqiang factory has acted first.

So Guo Shuyin asked Mi Ying to make an appointment with Cao Yang this time, and he made an appointment at once.

"Mr. Guo, if you have any problems with the communication with Ford Motor and General Motors Purchasing Center, you can ask Zeng Tingting for help."

"Our group still cooperates closely with them."

"Even when the time comes, the sales of Nanshan auto parts can go to Detroit to visit them with their sales."

Cao Yang naturally knew about the investment plan of Yangcheng Huaqiang Factory for a long time.

Now Guo Shuyin is just going to make the final confirmation, and if everything is fine, then the construction will officially begin.

And the experience of building a new factory can naturally be used as a reference by Nanshan Auto Parts.

"Well, our office in Mexico is now with the office of Nanshan Auto Parts."

"When the time comes, if you can make the scale bigger and stronger, you can consider building a Huaxia auto parts industrial park in the local area."

"I think there will be more auto parts manufacturers who will invest in factories there in the future."

Guo Shuyin's ideas are also relatively rich.

Since you want to go overseas, you must hope to make your business bigger and stronger overseas.

Otherwise, why are you so jubilant?

"That's a good idea."

"Many Huaxia employees have some concerns when they go to Mexico, especially since the content reported by the news media is generally not good news."

"If there is an industrial park, and the food, clothing, housing and transportation can basically be handled in the industrial park, then everyone's worries should be much smaller."

"Although Huaxia is now the world's second largest automobile market, the United States, the second position, should not be able to snatch it in the future."

"The big market of more than 10 million vehicles per year is still worth everyone to manage."

Although there will be more conflicts with the United States in the future, the business that needs to be done can still be done.

The auto parts industry does not involve anything particularly sensitive, and the impact will be relatively small.

If Huaxia wants to become an automobile power, the parts industry must develop and grow.

Otherwise, no matter how much your car sales, all the parts are produced by international auto parts giants, then what kind of power is it?

Just like the current Huaxia computer market, it seems that the sales of domestic computers are very large and strong.

But how many key parts of a computer are produced in-house?

CPU？

Memory?

Or a hard drive?

Or a sound card, a graphics card?

It would be funny to expect some companies to develop technology and realize the dream of becoming a strong country.

"I also think so, the domestic hot stamping market has been almost occupied by us."

"However, our share of the foreign market is still very low, which is not in line with the status of Yangcheng Huaqiang Group in the field of hot stamping in China."

"Cosma, Benteler and Gestamp have had a good life overseas for so many years, and now it's our turn."

As the three most important competitors of Yangcheng Huaqiang Group in the world, Guo Shuyin is actually not worried at all.

Although the technical level of these manufacturers is not worse than that of Yangcheng Huaqiang factory, the cost control level is much worse.

Do you think that General Motors and Ford Motors don't have cost pressures?

In the past, I didn't have a choice, I could only be short and tall.

It will be different after that.

"Compared with the cost alone, we must be much cheaper than those international auto parts giants."

"But also be aware of the other means that competitors are using to come out."

"You are the first batch of parts companies to go abroad, if you do well, there will be a large number of parts companies to go to sea in the future."

"When the time comes, after forming our own supply chain, it will also lay the foundation for our own car companies to build factories overseas."

"In the future, the possibility of building factories overseas is relatively high, and car companies such as Chery and Great Wall also have the idea of building factories overseas."

"I think the ideal situation is that domestic parts companies can achieve a 1:1 level of domestic business and foreign business, so that there is room for advance and retreat."

Cao Yang's words were full of expectations for the overseas strategy of Yangcheng Huaqiang Factory, which made Guo Shuyin more confident.

Although many things overseas are unfamiliar, the future is bright.

As if to confirm Cao Yang's words, Guo Shuyin had just left his office, and Yin Chuan called Cao Yang from Chery Automobile.

"Mr. Cao, we Chery Automobile are going to build a factory in Nanshan America to expand overseas business."

"I wonder if Nanshan Auto Parts is interested in following the past to invest in building a factory?"

Although many parts can be supplied in the form of export, the cost of that is definitely different.

Since Chery is preparing to make efforts in the South American market, it is natural to produce cost-competitive models.

However, the local automotive supply chain in South America is not very sound.

Therefore, Chery must need to solve most of the parts supply problems by itself.

As Chery Automobile's largest supplier, Nanshan Group's related factories are the first objects that Yin Chuan thinks of.

If he can pull Nanshan Group to invest in South America, then Yin Chuan will be even more confident.

"Naturally, there is interest, but we may consider building a factory in Mexico in the early stage, so that we can take into account both the North American market and the South American market."

Cao Yang didn't go around in circles and gave his own answer directly.

The investment environment in South America is not good, and he has no plans to invest in building factories there in the short term.

It is enough to have some trading companies.

And the construction of the factory in Mexico is much more convenient than domestic transportation.

Even if there are customers in South America, it should be acceptable.

Sure enough, after listening to Cao Yang's words, Yin Chuan was still quite happy.

In his opinion, Cao Yang is very face-saving and willing to build factories overseas.

Although it was not built directly next to Chery Automobile's factory, it was also very sincere.

"Mexico's parts can be exempted from tariffs when they enter the United States, and the United States is the world's second largest automobile market, which is indeed a good place to invest in parts companies."

"If we are going to build a factory in North America in the future, I will also consider building a plant in Mexico."

In the past two years, Chery has continued to focus on overseas markets, not only the original CKD factory in Persia is making some upgrades, but also the actions in South America are more frequent.

Especially last year, it became the second largest car company in Huaxia, and Yin Chuan's ideas are even richer.

"Mexico, Eastern Europe and Buddhism, these places to build factories to attack the American market, the European market and the Southeast Asian market, is a better choice."

"In the future, there should be more and more enterprises in Nanshan Group going to sea, and everyone can find ways to deal with local opponents together."

Cao Yang greeted Yin Chuan.

The cooperation between the two companies can be regarded as a long history, although there are some stumbles in the middle, but it is also quite pleasant.

"Mr. Cao, we Chery are going to release a new high-end brand this year, do you think there is a start?"

After chatting for more than ten minutes, just as Cao Yang was about to hang up the phone, Yin Chuan suddenly changed his tone and said something completely new.

"A new premium brand?"

As soon as Yin Chuan said this, Cao Yang immediately thought of Qoros.

In 2007, Chery Automobile cooperated with overseas investment institutions to jointly invest in the establishment of Chery Quantum Automobile Co., Ltd.

However, there has been no new movement in the past few years, and most people have forgotten that it exists.

If nothing changes, the company will be renamed Qoros this year, focusing on high-end models.

I didn't expect Yin Chuan to still not give up now.

"Yes, in recent years, the domestic economy has developed rapidly, and there are more and more rich people."

"And in the past ten years, our car ownership has also been quite high."

"In the future, some consumers should consider buying high-end models when they change cars."

"Judging from the market growth rate of luxury brands in the past two years, which is higher than the industry average, there is still a lot of market space for high-end models in the future."

"Of course, the positioning of our new brand is not as high as that of Stars and Jaguar Land Rover, but it will be close to Audi."

Yin Chuan explained while trying to dispel Cao Yang's concerns.

Let Cao Yang know that the high-end brand he established is not for Nanshan Group.

Otherwise, we won't be able to talk anymore.

"In the future, the sales of luxury cars will definitely be higher and higher, and my understanding of this is consistent with Mr. Yin."

"However, to do a good job in high-end brands, the most important thing is to let consumers recognize you as a high-end brand."

"As long as you can do this successfully, everything will be easy."

Cao Yang's words are naturally not problematic, and it can be said that they are valid wherever they are placed.

However, the thoughts in his heart were a different matter.

Qoros is positioned as a high-end car, and it is estimated that many parts will be produced by Nanshan Group.

Even large-displacement engines will be purchased from Nanshan Engine.

I have to remind the relevant personnel not to be fooled by Chery.

As far as the sales of Qoros cars are concerned, no matter how well the pie is drawn, there is nothing to look forward to.

When the time comes to invest in the production of parts, try to recover the development fee and test fee in advance.

Don't supply others for a few years, don't earn a penny, and lose money.

That's not good.

"Our premium brand team is composed of engineering and technical experts and managers from 23 different countries around the world, most of whom have held key positions in well-known automotive companies such as Volkswagen, General Motors, Opel, Volvo, Saab, Ford, BMW, etc."

"We will build independent and complete operational capabilities, an independent global team, an independent R&D process, an international vision and international first-class standards."

"In terms of brand building, we will also work hard to make everyone feel our sincerity."

Hearing that Cao Yang seems to be more optimistic about his high-end brand, Yin Chuan is in a very good mood.

Cao Yang is not good at pouring cold water on others.

Otherwise, Yin Chuan might think that Cao Yang didn't want competitors to join.

This kind of thankless thing, Cao Yang will not do it easily.

"Mr. Yin, this is a big deal, and the investment is not small."

"Since we are going to engage in high-end brands, then our configuration in all aspects must also be closer to the high-end."

Mr. Yin's mood is very good.

Chery Automobile's next development path seems to be stable?

"We Nanshan Group can provide a package of equipment solutions for the construction of automobile OEMs, whether it is a welding workshop or a stamping workshop, or a casting workshop, painting and assembly workshop, we can provide related equipment."

"If Mr. Yin is really ready to build a high-end factory, then we Nanshan Group can help."

"It's no problem to even build it directly according to the factory standards of Xingchen Automobile."

Chery Automobile is now the second in the Chinese industry, and they are willing to take out the money with overseas investors to burn, and Cao Yang naturally has no way to stop it.

This money is earned by others, so it is better to leave it to Nanshan Group.

A large-scale high-end automobile factory is directly an investment of more than 10 billion.

Most of this is investment in equipment.

This can at least contribute more than a billion profits to Nanshan Group.

Why be polite to others?

"Directly referring to the standard construction of Xingchen Automobile, don't you mind?"

Yin Chuan was obviously very moved.

Xingchen Automobile is a very successful luxury brand in China.

If their Qoros factory is at the same level as Xingchen Automobile, it will definitely be a good publicity point at that time.

For this reason, even if it is to spend some more money, Yin Chuan is willing.

"Many of the production lines of BMW's Tiexi plant are upgraded and built according to the factories of Xingchen Motors."

"Mercedes-Benz's new plant is also ready to be transformed on this basis."

"Now that your high-end brands want to use it, we naturally have no opinion."

"Nanshan Group is not only an automobile manufacturer, but also an equipment manufacturer."

"Open the door to do business, no matter who wants to buy equipment, we can sell it."

Feeling Yin Chuan's heartbeat, Cao Yang became more positive.

Although Nanshan Group has a big business, this kind of business of tens of billions is still relatively rare.

"I'll discuss it with my partners internally, and I'll contact you when the time comes!"

After listening to Cao Yang's words, Yin Chuan's heart was settled.

He is more confident in the future of Qoros.

Even he was ready to throw out the new brand name of Qoros in advance, and by the way, he revealed to the media that the factory of Qoros will be more advanced than that of Xingchen Automobile.

"Mr. Cao, there is no problem for us to sell the factory equipment of Xingchen Automobile to BMW and Mercedes-Benz, but if we sell it to Chery, will it have an impact on the development of Xingchen Automobile at that time?"

After Cao Yang hung up the phone, Mi Ying, who had been beside her, couldn't help but remind her.

Xingchen Automobile is the largest source of profit for Nanshan Group, and it is absolutely impossible to lose.

"It's not sold to Chery, it's sold to a high-end brand that Chery has a joint venture with."

"Their goal is very ambitious, they want to build an Audi that belongs to China, and in this case, there is nothing to worry about selling equipment to them."

When Cao Yang said this, Mi Ying became even more worried.

"If it's a high-end brand, then when they succeed, it will definitely have an impact on the sales of Xingchen Automobile, right?"

When Mi Ying said this, Cao Yang couldn't help laughing.

Succeed?

The building of high-end brands, where is it so easy to succeed!

"There are many reasons for the success of Xingchen Automobile."

"The large displacement engine, advanced transmission and component technology, coupled with a unique and stylish appearance, plus a good marketing plan."

"A variety of factors have taken place to make Xingchen Motors successful."

"Chery's independent brands only saw the benefits of our success, and they didn't think about it, but it was not so easy."

"The high-end brands they engage in are 100% going to fail!"

Cao Yang gave his judgment with great certainty.

It's not appropriate to say this to Yin Chuan, but it can still be said with Mi Ying and the executives in the group.

He even reminded everyone that when cooperating with Qoros in the future, they should pay attention to the impact of the other party's sales failure.

Hearing Cao Yang say this, Mi Ying breathed a sigh of relief.

It seems that he is overly worried.

High-end brands are indeed not so easy to build success.

Look at the various bags, how many years have they been produced domestically?

However, there is no sign of building a brand comparable to LV and others.

The automotive industry wants to make an exception, and it is obviously not so easy.

(End of chapter)