In February 2011, because of the impact of the Spring Festival in the first half of the month, and February itself was only 28 days, compared with the 31-day month, it naturally had a disadvantage.

Therefore, the sales of various car companies are definitely not as good as in January.

Even if you can compare the data of the same period last year, it is definitely not so bright.

So on March 1, various car companies rarely stopped and announced their sales data for the last month in a relatively low-key manner.

However, there are not so many things in the automotive industry, and everyone is relatively low-key, which does not mean that every industry is like this.

In China, the sales of various flagship stores are better than usual, and the mobile phone industry is very lively now.

Honor Mobile announced its sales data for the previous month on the official Weibo on March 1.

"Mr. Cao, last month, the HONOR 3G and HONOR 2 of Honor mobile phones achieved a total of 4.04 million sales, of which 3.24 million were sold in China."

"According to the preliminary estimates, the total sales in China in February was more than 20 million, and our market share has gone to about 15%."

"Nokia's sales last month fell to 5.05 million units, although it is still the first in the industry, but the market share is only more than 20%."

"However, the sales of Samsung mobile phones are also relatively strong, and the combined sales of traditional mobile phones and smartphones have reached 3.98 million, second only to Nokia."

"LG, Sony Ai and Motorola have also sold more than six million units."

"The sales of other Huawei mobile phones and Apple mobile phones have also risen relatively fast, and their monthly sales have exceeded 1 million units, which is a matter of the past few months."

"As for some other mobile phone brands, their performance is also uneven, not so bright."

Early in the morning, Xia Qingqing came to Cao Yang's office to report on the situation of the mobile phone industry in February.

Honor mobile phone is now sitting in the third position in China, and it is not hopeless to hit the second position in the industry this year.

Even next year, Nokia will be able to pull down from the position of boss and sit on its own.

Therefore, on the 1st of every month, Xia Qingqing took the initiative to make an appointment with Cao Yang to make a special report.

Considering the development potential of the mobile phone sector, Cao Yang is also willing to spend more time in this field.

Especially in the past two years, it is very critical for Honor mobile phones.

"I guess many people are going to be shocked by this achievement, right?"

"The price of our mobile phones is not low."

Although he has long known that Honor mobile phones will be successful, but it has really begun to explode in sales, Cao Yang's mood is still very good.

If the sales of high-end mobile phones can be increased, the profit is very considerable.

Just look at the performance of Apple's mobile phones in previous lives.

The profits of one company basically account for more than half of the profits of the entire mobile phone industry.

There are so many mobile phone manufacturers in Huaxia, and all the profits add up to only a fraction of others.

Now that the Honor mobile phone has come out, it must be to take away part of the luck of the Apple mobile phone.

"I guess the executives of various mobile phone companies will be unable to sleep today."

"Whether it is the overseas market or the domestic market, our sales growth is very fast."

"If we continue to grow in the next few months, then there will be no problem in surpassing Samsung in monthly sales in Huaxia."

"It's not impossible to surpass Nokia directly."

"After all, our sales are increasing, while Nokia is declining."

The rise of a brand often takes years of hard work to achieve.

But the decline of a brand can sometimes be very fast.

A few years ago, who would have thought that Nokia's situation would become so passive?

If you just look at the turnover, Honor mobile phones are already the first in China.

"There must be a lot of people who are going to be sour."

"However, this will also stimulate more mobile phone manufacturers to completely transform into the smartphone industry."

"The market will become more competitive."

"We need to be competitive all the time in order to continue to grow and develop."

Xia Qingqing was not completely obsessed with short-term success.

After all, the current mobile phone market, as a whole, is still in a situation of chaos.

It's hard to say who will have the last laugh.

If you are proud, it will not be good if you fall on your heels when the time comes.

"That's right, not to mention that Samsung's companies are rapidly transforming, domestic brands such as Xiaomi, VIVO and OPPO are also following up quickly, and they have also created products with their own brand characteristics."

"At that time, the pattern of the mobile phone market should be completely different from a few years ago."

Just when Cao Yang and Xia Qingqing were happily chatting about the domestic mobile phone industry, the meeting at Nokia was very dull.

Although Nokia's No. 1 sales position in China has been retained, everyone knows that the situation has fallen into a very troubled state.

"Everyone has seen the sales data in February."

"Isn't there anyone who wants to stand up and say a few words?"

Zhao Colin glanced at the executives present.

Everyone lowered their heads, not daring to touch their heads at this time.

After today's meeting of the Huaxia branch, Zhao Kelin will have a meeting with the headquarters tomorrow, so he is in a very bad mood now.

"Chai Hang, you are the sales director, our sales in February have been surpassed by Honor mobile phones, what do you have to say?"

Seeing that no one stood up to speak, Zhao Kelin immediately pointed the finger at Chai Hang, the sales director.

When the sales performance is good, the results are the sales department.

When the sales performance is not good, the sales department naturally has to stand up and take the blame.

However, Chai Hang naturally knew that this pot was a bit big and he couldn't carry it.

"Mr. Zhao, judging from the current situation, there is no doubt that smart phones represent the future of the mobile phone industry."

"Our previous Symbian system was completely outdated, so the products were very difficult to sell."

"And the sales of traditional feature phones are also declining due to the impact of various smartphones."

"The most fundamental reason for this situation is the inaction of the R&D side, or the wrong judgment of the R&D side on the future development trend."

"If we also have products comparable to Honor phones and Apple phones, then our sales will definitely not be what they are now."

"If you look at the performance of Samsung's mobile phones, you can feel how bad the products developed by the R&D side are."

Dead friends do not die poor.

At the critical moment, Chai Hang pulled out the research and development.

Anyway, the core R&D department is in the European headquarters, and it doesn't matter how you say bad things about them today.

Let's talk about getting through this of yourself first.

What's more, he also felt that what he said was not wrong.

"Nokia's R&D personnel stuck to their own Symbian system, and the lack of change was the biggest mistake."

"In fact, now everyone already knows that the appearance and software design of the Honor mobile phone are very good, and Nokia can also learn from it, but because it has been the boss for a long time, I'm sorry. No matter how brilliant you were before, if you don't take a good step, you will suffer a big loss. ”

"Most of the people in the R&D department at Nokia's headquarters are following the old path, and no one wants to take risks."

Seeing that after he finished speaking, the scene fell into silence, and Chai Hang simply continued to speak there.

A good summary meeting naturally cannot be turned into a meeting to criticize the R&D department of the headquarters.

So Zhao Colin had no choice but to stand up and say: "The R&D department of the headquarters is not without action, just at the beginning of last year, at the Mobile World Congress that kicked off in Barcelona, the company upgraded all its new smartphone products to 'Symbian 3', in order to compete with the menacing IOS and Android systems." ”

As soon as Chai Hang and Zhao Colin finished speaking, he immediately retorted, "It's a pity that the user experience of the Symbian 3 system is very poor, there is little application software, and the most important thing is that almost all users are complaining that the current Symbian system is difficult to use." ”

"Now Samsung, LG, Sony Ericsson, and the original supporters of the Symbian system have announced that they will quit Symbian and switch to Android."

"The people at the headquarters were originally full of confidence, but suddenly they became a 'lone army', and they wanted to fight a turnaround, but it turned out to be a 'Waterloo'."

"After that, the headquarters rushed to the hospital and jointly developed the 'MeeGo system' with Intel, but the system cooperation has been less than a year, and last month it announced that it would abandon the MeeGo system and withdraw from the cooperation with Intel."

Now that they have been sprayed, Chai Hang is not polite at all.

Their own people are the most familiar with their own products, and if you want to find problems with Nokia mobile phones, Chai Hang can find a lot of them.

"The main reason why the headquarters will cooperate with Intel is that Intel wants to enter the smartphone, but there is no one to help it ask for directions, and Nokia is eager to look forward to the market turnover, so the two have come together."

"However, there was a big disagreement between the two sides on the system planning, and the development of the MeeGo system was not mature, but rushed, and the system update cycle was too slow."

"According to the plan, the company will only have three MeeGo products sold by 2014, which will not improve Nokia's competitiveness at all."

"That's why the headquarters announced that they would quit MeeGo development and switch to Microsoft's Windows Phone system, which has more experience in system development."

Today, the executives of the Huaxia branch were present, and Chai Hang raised such a sharp question to the R&D department, as the boss, Zhao Kelin, naturally had to stand up and explain to the R&D department.

Otherwise, the conference will really become a conference to criticize the R&D department.

However, in order not to carry the black pot, Chai Hang is now in full combat power.

Anyway, European and American companies directly scold the leaders during the meeting, and often there will not necessarily be such serious consequences.

Of course, it also depends on the measurement of the leader.

"But Microsoft's mobile phone system is not popular in the market now, and even some manufacturers who used it are constantly switching to the Android camp."

In order to solve the problem of backing the pot once and for all, Chai Hang really let it go today.

It can be said that he, the sales director, is not optimistic about the future of Nokia at all.

It's really that Nokia hasn't taken the right step in every step in the past few years.

"We can compile these problems into data and report them to the headquarters, but the top priority is to find a way to change the situation of declining sales."

"Otherwise, according to this trend, we may not be able to maintain the number one position in the market by the end of the year."

Zhao Kelin's words can be regarded as slowly diverting everyone's attention back.

However, they discussed and discussed, and nothing came out of the discussion.

And then in the collective, another very interesting thing happened.

Intel, which threatened to make Nokia regret itself when they broke up in early February, suddenly came to the door again and wanted to cooperate with Nokia.

Although there are still differences between the two companies on system development, Nokia is like grasping a lifeline in terms of hardware support.

Because in the eyes of Nokia's executives, one of the important reasons for the decline in the competitiveness of their products is that the chips of mobile phones are not used well enough.

And Intel's reputation in the field of chips is absolutely undoubted.

Intel provides chip support, Microsoft provides software system support, and Nokia provides a huge channel network and brand marketing strategy.

Such a rare "Big Three" in the world, and make up for each other, each taking what it needs, was born.

"Zhao, the company has readjusted its strategy, and the competitiveness of our new products will surpass all competitors."

"As our largest sales market, Huaxia must not afford to lose."

"Sales in 2011, I don't ask you to increase much compared to 2010, but at least not down!"

A new cooperation plan was formed with Intel and Microsoft, and Stephen Elop, president of Nokia, flew to China in person to negotiate with the person in charge of China.

Obviously, Nokia's declining share in the Chinese market has attracted great attention from the headquarters.

Although it has not yet entered the point of loss, the profit is constantly declining.

This situation is certainly not what the old men want to see.

As the CEO of Nokia poached from Microsoft, Elop has made frequent moves since taking office.

Layoffs, property sales, and cooperation with Microsoft!

Especially now that Nokia has almost completely fallen to Microsoft.

It feels like Elop is a spy arranged by Microsoft at Nokia.

Under his leadership, Nokia completely abandoned its own Symbian system, also abandoned the highly-anticipated Meego system, and even rejected the most popular Android system.

Even when the mobile phone giant collapsed in 2013, Nokia's mobile phone business was sold to Microsoft for $7.3 billion.

You know, Nokia's market capitalization was $115.1 billion at its peak, and now there is only a fraction left.

Of course, no one knows about Elop's unreliability yet.

His prestige within Nokia is still quite high, after all, he is a former executive of Microsoft.

And this period is almost the time when Microsoft's prestige is at its highest.

"Elop, the mobile phone market in China is very competitive, and there are the most mobile phone brands in the world."

"And with the rise of smartphones, under the leadership of Honor and Apple, we have been besieged."

"If we want to keep this year's sales from declining, then we will inevitably need to work hard by reducing prices and increasing advertising, and the final revenue will decline."

Obviously, Zhao Colin is also making conditions.

If you want me to keep my sales, then don't set me too high a target in terms of profits.

Otherwise, it's embarrassing.

"Although the profit can be lower than last year, the loss is absolutely unacceptable."

After a little thought, Elop agreed to Zhao Kelin's request.

As the CEO of Nokia only last year, Elop's main task now is to maintain Nokia's sales.

As for the decline in profits, it is due to the intensification of competition in the industry, not his problem.

Unfortunately, Nokia cowered in the face of new times and new technologies, unwilling to give up existing mature technologies, and was eventually seized by other companies such as Honor and Apple.

And when the old market began to shrink and Nokia tried to attack the new market, the original hegemon had become a challenger.

In the field of smart phones, Nokia is like a blindfolded blind man, rushing to the doctor, and spending no less on R&D and sales expenses.

But the end result was not good at all.

Nokia, which has fallen into a state of chaos, is destined to have no good ending.

Of course, if you want Cao Yang to arrange it, it is to immediately fully reverse the Android system, and "borrow" several similar products from Honor mobile phones and Apple mobile phones, as well as Samsung mobile phones.

With Nokia's heritage, there is still a chance to come back from the dead.

However, the arrogant Nokia is destined to have no way to lower its arrogant head, and it is impossible to do things that are "borrowed".

These actions of Nokia, other peers will naturally study it well.

"Editor-in-Chief Wu, do you think Nokia's new products in cooperation with Intel and Microsoft will be able to crush Honor mobile phones and Samsung mobile phones when the time comes?"

Zhongguancun Online, Xie Min is very grateful to Nokia for contributing a lot of news to the website during this time.

If you are in a hurry to go to the doctor, you are destined to have all kinds of actions every once in a while.

And these actions are all hot news for Zhongguancun Online.

Expand on this basis, and there are several articles with high clicks.

These kinds of days are definitely very comfortable for editors.

There's no need to rack your brains about what topic you should write today.

"If Nokia had done these things a few years ago, I think it would have worked."

"But now, I don't know how to evaluate it."

"You see, in less than two years, Nokia's smartphone system was upgraded from Symbian 2 to Symbian 3, and then from Symbian 3 to Meego."

"It's been less than a year since I switched, and now I'm using Microsoft's Windows Phone 7.0 again."

"The consequence of frequent system changes is that Nokia now sells smartphones with several systems at the same time."

"This greatly reduces the consumer's sense of experience and reduces everyone's recognition of Nokia's smartphones."

Wu Xuebin has been tracking the development of the mobile phone industry for many years, and he is naturally very familiar with the situation of the giant Nokia.

Now Nokia's decline has been seen by industry insiders.

The more big you are, the harder it is to turn around when you get downhill.

The so-called small boat is good to turn around, which corresponds to the ship's big difficulty and turning around.

Obviously, the big ship Nokia is now very much trying to turn around, but it is full of difficulties.

"THAT'S RIGHT, I HAVEN'T HAD ANY INTEREST IN NOKIA SINCE I USED THE HONOR 3G."

"Some of the Nokia phones at home are still very new, and there is nothing wrong with using them, but they look like classic phones."

Xie Min's point of view should represent the views of many people.

If you are not afraid of not knowing the goods, you are afraid of comparing goods.

Nokia has not only been compared with Honor mobile phones and Apple mobile phones, but also by Samsung, a traditional giant that has already passed many experiments, analyses and researches, and has begun to make its own Android mobile phones.

Where is this situation so easy to reverse?

Intel is very powerful, but that is in the computer chip, in the field of mobile phone chips, in fact, it is not as experienced as Nanshan Semiconductor.

Microsoft is also very powerful, but it is also powerful in the computer operating system.

In terms of mobile phone operating systems, although Microsoft has several years of research history, it has never really formed an influence.

In this case, will the triumvirate cooperation project between Nokia, a traditional mobile phone giant, Intel, a traditional chip giant, and Microsoft, a traditional software giant, really succeed?

Obviously, Wu Xuebin has no confidence!

Xie Min is not optimistic either!

When everyone is not confident, then the problem is even more troublesome.

"You're right, it's the era of smartphones."

"The Honor mobile phone and Apple mobile phone, which have been successfully deployed in advance, are destined to be new giants."

"You see, Apple's mobile phone sales reached 50 million units last year, and it is said that it will reach 60 million units this year."

"Although the global sales of Honor mobile phones last year were less than 20 million units, this year's momentum is very strong, and it is likely to directly catch up with the global sales of Apple mobile phones."

"Although there is definitely still a gap between this data and Nokia, there is a rapid growth and a rapid decline."

"At most, wait until next year, Nokia's sales are estimated to be similar to Apple and Honor mobile phones."

"In addition to these two smartphone giants, there are also a series of manufacturers such as Samsung and Huawei that are also producing smartphones."

"At that time, who would think that Nokia had a future?"

Wu Xuebin gave a prediction very boldly.

In fact, without Cao Yang's influence, Apple's mobile phone sales reached 127 million units in 2012, and Warwick mobile phones sold 32 million units in 2012.

And Samsung's mobile phones are even more exaggerated, selling 385 million units in 2012, successfully becoming the new global leader.

Now not only these companies continue to seize the market, but also the new giant of Honor mobile phones.

At that point, Nokia's situation will become even more difficult.

The first battle launched by Nanshan Group in 2011 will surely achieve rich results.

"Then it seems that we will pay more attention to new forces such as Honor mobile phones and Apple mobile phones in the future."

"Keeping an eye on Nokia doesn't give us much effective news."

The media is also very snobbish, and when you can't do it, you must be too lazy to report on you.

Looking at the automotive industry in later generations, it is too difficult for traditional car companies to get news heat.

However, the new forces of car manufacturing can easily attract all kinds of traffic.

In this case, what will the media choose?

(End of chapter)