The topic of drones, which is very hot during this time.

There are a lot of drone-related topics on the Internet.

It has even driven venture capital to value drone startups.

Taking advantage of this opportunity, DJI also invested a sum of advertising money to promote its new products.

As a shareholder, Cao Yang naturally won't watch it.

After all, he is very much looking forward to the future of DJI.

"Mr. Cao, this drone is so easy to use, in the future, we can invest in the film, we can add a lot of high-altitude shots, for some high-speed tracking shots, the effect is even more invincible.

"In particular, our company began to invest in the shooting of costume films this year, and we used this drone for two days to test shoot, and the effect was very good."

"Not only is the shooting efficiency higher, the lens is beautiful, and the cost is lower."

"Today, in one day, I received several contacts from directors, all of whom inquired about drone shooting."

Zhang Songwen attaches great importance to the things Cao Yang commanded.

This time, the DJI drone is indeed a sharp weapon for various film and television companies, which greatly improves the shooting efficiency.

Therefore, Zhang Songwen has no pressure at all to sell.

He doesn't even need to sell it specifically, as long as the drone appears in the crew, everyone can intuitively feel its goodness.

There are so many people in the crew, and there must be someone who wants to recommend this good shooting tool to other crews.

To some extent, this is also selling someone's favor.

That's why Zhang Songwen received a large number of consultation calls in one day.

"DJI's drone focuses on aerial shooting."

"This is a drone that ordinary people can easily control, and the shooting can be completed without a special professional level."

"The camera carried on it was developed by our Nanshan Auto Parts in cooperation with DJI, and the clarity and color fullness are very good."

"Now that the crews can feel its effect, it is estimated that all camera companies will buy it in the future, and ordinary drone enthusiasts will also buy it."

Regarding the situation reported by Zhang Songwen, Cao Yang was not surprised at all.

This drone from DJI is definitely a subversive product.

Prior to this, it was often very troublesome for various crews to shoot at high altitudes.

The high-end ones need to rent a helicopter for shooting, which is very troublesome and the cost is very high.

The low-end ones also need to use special equipment to get the photographer into the air, which has a lot of restrictions and the cost is not low.

Shoot wherever you want now, from whatever angle you want.

For example, if a horse gallops on the prairie, you can have the drone follow closely in front of the protagonist, or you can let the drone look down from the air.

With a few more drones, you can shoot from multiple angles.

That's just too much.

Now that this product has just come out, many people still don't know about it, so it needs to be properly marketed.

In the future, DJI will not need to engage in any advertising, relying on the user's word-of-mouth and word-of-mouth to quickly increase sales.

"I think so too, even the paparazzi will use drones in the future."

"Our company is ready to purchase 100 first, and train more skilled UAV workers in case of emergency."

Regarding Zhang Songwen's decision, Cao Yang naturally has no opinion.

And there are many film and television companies that are also aware of the benefits of drones like Zhang Songwen.

The drone is good, you pass it on to me, I pass it on, and all of a sudden, crews all over the country are trying to find a way to buy drones.

Soon, the customer service number of DJI's drone sales department will be blown up.

After all, this is the first time this product has been launched, and there are still many questions that people want to confirm before deciding whether to buy it.

Of course, because DJI's drone, the price of the entry-level version in China is only 4999 yuan, which can be described as super cost-effective, so many people immediately placed an order to buy it after a simple understanding.

"Mr. Cao, the sales of our DJI Phantom 1 in China have exceeded 2,000 units."

"At this pace, it won't take long to sell 10,000 units."

"At the same time, there is a rapid increase in order inquiries from abroad."

"In the past two days, I have received contacts from Sequoia Capital, IDG and other venture capitalists, all of whom are very confident in our future and want to invest."

"After a few years, we at DJI have finally come out."

Wang Tao's mood at this time was quite excited and a little complicated.

When he decided to start his own business, he encountered not a little resistance.

After so many years, now it can be regarded as a real entrepreneurial success.

The frustrations and pressures experienced in the middle are not imaginable for ordinary migrant workers.

Of course, in this life, DJI met Nanshan Group early, and then there was less financial pressure.

For start-ups, without the pressure of capital, it is equivalent to the biggest burden being unloaded.

"This is just the beginning, I believe that in the future, DJI will also become a unicorn company in the venture capital circle, with a valuation of not to mention $1 billion, even if it is $2 billion, $3 billion, or even $10 billion, it is not a dream."

"The UAV market has a very broad space for development, and the previous UAVs were hundreds of thousands, or even millions, and ordinary people couldn't afford to play at all."

"Now DJI has directly lowered the price to less than 10,000 yuan, and the situation has immediately changed dramatically."

"You see, the DJI Phantom 1 will definitely set a new record for drone sales, making DJI drones completely famous in the industry."

Cao Yang's confident appearance also infected Wang Tao.

Originally, he thought that the main market for DJI Phantom 1 was abroad, but now domestic sales have also risen.

If the foreign market also explodes in the future, it is really possible to set a new record.

"Mr. Cao, the customers who purchased the drones before us should be more special, right?"

"It shouldn't be a problem to export the same product now, right?"

Wang Tao is very smart, combined with the previous situation of Nanshan Robot's twin-tailed scorpion drone, and then Nanshan Robot purchased a large number of DJI Phantom 1 from DJI.

Then the end users of this batch of products can be imagined.

The Nanshan Group itself definitely doesn't need that many DJI Elves 1.

"Of course, there is no problem, you can boldly sell it."

"DJI makes civilian products, and that's true today and will be true in the future."

"Whether it is in China or overseas, you can sell freely."

With Cao Yang's words, Wang Tao was completely relieved.

DJI can start to make efforts in foreign markets.

……

Smith is the president of AutoZone, one of the largest auto parts dealers in the United States.

Over the years, many parts in their stores have been purchased from Nanshan Auto Parts.

So every year he will come to Yangcheng on a business trip to visit the Nanshan auto parts factory to see how new products are produced.

This year is no exception, before the first quarter is over, he has already come to Yangcheng.

"Dai, what are those people doing?"

When he stood at the door of the office building of Nanshan Auto Parts, he saw several people operating what seemed to be the remote control of a drone, and he didn't know what he was doing.

"That's shooting our promo."

Dai Hanbiao glanced at it and immediately knew what those people were up to.

In the past few days, all business divisions of Nanshan Group have been using drones to shoot their own promotional videos.

and then put it on its official website and official WeChat, and the effect is quite good.

Nanshan auto parts naturally cannot lag behind.

"Shoot a promo?"

"Shooting a promo with a drone?"

"You guys take publicity very seriously."

In Smith's eyes, drones are still relatively expensive and require very professional people to operate.

Especially this kind of drone related to photography, which is generally a function only available to military drones, right?

I didn't expect that such a company as Nanshan Auto Parts would shoot its own promotional video, and it would also get drone shooting.

"These are our company's own employees, just pat at random, not a particularly professional team."

Dai Hanbiao's words are definitely not anything pretending to be forced.

But to Smith, it wasn't the same at all.

These employees are all from Nanshan Auto Parts?

They can even operate drones?

As if sensing Smith's question, Dai Hanbiao added an explanation, saying: "This is the latest DJI Phantom 1 launched by DJI drones this month, mainly for aerial photography, and the operation is very simple." ”

"If you're interested, you can go over and give it a try, and basically you can learn it in just a few minutes."

"And then you're a photography expert."

As soon as Dai Hanbiao said this, Smith immediately became interested.

Once upon a time, photography was a field that belonged to professionals and niche enthusiasts.

If you want to shoot a blockbuster movie, you need not only solid professional knowledge, but also a lot of expensive equipment.

The high threshold discourages many ordinary consumers.

The emergence of DJI drones is to change this situation.

"Dai, I really want to give it a try!"

"If it's really as simple as you introduce, then this drone is amazing."

Smith had a new idea in his head.

In my own store, I can not only sell auto parts, but also drones.

People who will go to a store like themselves to buy auto parts for modification or maintenance often have strong hands-on ability.

They must also be very interested in using drones to shoot and other things.

Maybe by then, relying on the sale of drones, the business of your store will be able to rise significantly.

While thinking about this, I followed along for a few minutes.

Smith realizes that he can actually operate the drone and fly freely.

After another ten minutes or so, Smith learned to use the drone to shoot.

"Great!"

"It's amazing!"

"Dai, are these drones also produced by your company?"

Before coming to Huaxia, Smith knew that Nanshan Robotics, a subsidiary of Nanshan Group, was sanctioned for producing large drones.

So he took it for granted that this drone for aerial photography was also produced by Nanshan Group.

"No, it was produced by another innovative technology enterprise in Lingnan Province."

"If you're interested, I can get you in touch."

Dai Hanbiao naturally knew that DJI had investment from Nanshan Group.

Now that Smith is interested in DJI's drones, he is naturally willing to help pull the strings.

Sure enough, after listening to Dai Hanbiao's words, Smith immediately said: "I've always been interested in drones, if the price of this product is not so exaggerated, I would like to cooperate with them to see if I can put it on sale in our store." ”

In Smith's view, such an excellent drone product, as long as the price is less than $10,000, the sales volume can definitely be expected.

However, Dai Hanbiao's words surprised him.

"As far as I know, this drone is a subversive product, and the price is much lower than the high-end drones on the market."

"Although I don't know how much these drones will cost to export to the United States in the end, it is estimated to be at the level of two or three thousand dollars, or even cheaper."

Although the low-end version of the DJI Phantom 1 is priced at 4,999 yuan, it is less than $1,000.

But after all, exports are different from domestic, and Dai Hanbiao doesn't want to say that the price is too low at once, so as not to bring trouble to DJI.

"Two or three thousand dollars?"

Smith was taken aback!

The price is so competitive!

Now in the United States, there is no drone that can support aerial photography that is less than $10,000.

And operating these drones is also complex and requires specialized technicians.

As a result, although the demand for related drones is relatively strong, the sales are not very good.

"Yes, it should be affordable for this price!"

As soon as Dai Hanbiao said this, Smith didn't even have the heart to visit the factory of Nanshan Auto Parts.

Anyway, there have been no problems with these parts in the past, and I haven't visited them.

Now he wants to go to DJI to discuss the issue of drone sales agents.

In this regard, Dai Hanbiao was also a little crying and laughing.

However, he is also Party A's father, how he wants to arrange it, Dai Hanbiao is naturally as satisfied as possible.

Soon, he contacted Wang Tao directly, and then personally took Smith to the deep city.

In the end, the negotiation between the two sides was naturally very smooth.

DJI handed over a portion of the DJI Phantom 1 sales rights in the U.S. to Smith's AutoZone at a factory price starting at $1,200 for the entry-level version.

Of course, how much money Smith is willing to sell to American consumers is not something that Wang Tao needs to worry about.

Anyway, he is not the exclusive agent of the United States, so he doesn't have to worry about the other party selling at a high price and affecting DJI's sales.

If he sells it expensively, others sell it cheaply, and naturally he can't sell it.

……

Zeng Tingting's marketing ability is well-known in the industry.

DJI's sales at home and abroad have already begun to open.

But Wang Tao is not satisfied, he hopes that DJI can usher in explosive growth, rather than step-by-step development.

"Mr. Zeng, I came to visit you this time to specifically ask about the DJI Phantom 1 publicity plan."

It's boring to beat around the bush, Wang Tao directly expressed his attitude to Zeng Tingting.

Cao Yang had greeted Zeng Tingting before, so Zeng Tingting naturally received Wang Tao's visit warmly.

Many of her marketing skills were taught by Cao Yang.

Now point to DJI, and naturally there is no problem.

This is why DJI has shares in Nanshan Group, otherwise there is such a good thing.

"DJI Phantom 1 is a very amazing drone, and the day before yesterday, when Future Auto filmed a promotional video for the W9, it used this drone."

"Actually, I think that even if you don't do any publicity, its sales can increase quickly."

Zeng Tingting's words are not perfunctory, but she really thinks that DJI Phantom 1 is very promising.

"I also have confidence in the DJI Phantom 1, but there are many companies that make drones now, and I hope to establish our dominant position in the industry as soon as possible."

Wang Tao said so, Zeng Tingting naturally didn't talk about anything else, but began to get to the point.

After communicating with Wang Tao and having a deeper understanding of this drone, Zeng Tingting gave her own plan.

"Now the popularity of video websites on the Internet is quite high, whether it is Nanshan Film and Television or Youku and other websites, many users log in every day."

"DJI Phantom 1 is a professional aerial photography drone, which can cooperate with these video sites, or cooperate with some users with more fans, shoot some videos and upload them."

"Not only traditional landscape photography, but also creative photography, sports photography, and other popular video shooting fields can be tried with our DJI Phantom 1."

"Photographers, hobbyists, content creators, and other groups of people are our target audience, and marketing actions around them are the most effective."

As soon as Zeng Tingting said this, Wang Tao's eyes lit up.

This plan was not considered by DJI's sales department.

But after listening to it, it can immediately make people full of confidence.

Obviously, uploading some videos on various video sites and cooperating with some content creators can quickly increase the popularity and sales of DJI Phantom 1.

This campaign can be used not only in China, but also in other countries.

Even after a video becomes popular, it can be filmed in another country, and it is likely that it can also become popular.

"Mr. Zeng, do you have any recommendations from the advertising companies you work with?"

"I think this plan is very good, and I am ready to arrange someone to implement it now."

Wang Tao didn't want to delay for a day, and hoped that all these publicity plans could be carried out.

"I can recommend some advertising companies to you, but I think you can directly cooperate with Nanshan Film and Television."

"They not only have a professional shooting team, but also have a video website, and they should also have some cooperative creators."

"Basically, if you find them, you can do anything."

"Of course, ordinary companies ask them to cooperate on these contents, and they must be willing."

"Your words are different, Mr. Zhang should be happy to help you publicize."

Zeng Tingting said so, and Wang Tao naturally no longer hesitated.

Soon, he flew to the imperial capital in person to discuss with Zhang Songwen about the follow-up publicity of DJI Elf 1.

……

"Mr. Cao, I feel that you seem to attach great importance to the start-up company DJI drone?"

During this time, DJI drones have been frequently exposed on the Internet, and Mi Ying will have this content every morning when she sorts out yesterday's news for Cao Yang.

And Mi Ying can also feel that Cao Yang is really interested in DJI's information, so she has doubts.

"With independent research and development of miniaturized and intelligent drones as the main development direction, DJI has opened up a new market area in the drone industry, which is known as the consumer market."

"This market mainly relies on stable aerial photography technology and simple operation control characteristics, as well as relatively low prices, to sell to hobbyists who like photography."

"Of course, DJI products can be used not only in photography, but also in agriculture, infrastructure, power inspection, and public safety."

"Don't think that just such a drone doesn't seem to be worth paying attention to."

"In the future, it is entirely possible for DJI to rely on drone products to reach a valuation of hundreds of billions of yuan."

"Even if DJI is competitive enough, it can completely monopolize the sales of drones at this level."

"The impact will not be what it is now."

Cao Yang didn't think Mi Ying's question was so strange.

Not everyone knows the situation more than ten years later, as well as Cao Yang.

Although there are quite a few people optimistic about DJI's current situation, few people will think that they can monopolize the consumer drone market in the future.

No one could have imagined that DJI's drone products would not only shine in the consumer market in the future, but also have surprising performance in other markets that should not belong to it.

"If you are really optimistic about this market, wouldn't it be more trouble-free to let the Nanshan Robot UAV Division do it?"

Mi Ying's question, it is estimated that many people within Nanshan Group have the same question.

Cao Yang's attention to DJI is a bit too much.

"Our own energy is limited, the key is Wang Tao's team, which has strong technological innovation capabilities."

"DJI's success is inseparable from Wang Tao and his team."

"Although we can also study small drones on our own, it may not be better than DJI."

"In this case, it is better to specialize in large UAVs, and after doing it well, the influence will not be small."

For consumer-grade products, Nanshan Group already has a lot.

One more is not much, one less is not less.

But for military-grade products, Nanshan Group is not very much.

The finished product, in particular, is almost none.

In this way, the importance of the twin-tailed scorpion drone is even higher.

Since it is important, it is worth investing more resources in large UAVs.

This is Cao Yang's logic.

In the Nanshan Group, and even in the whole of Huaxia, there are not many people who can fully understand Cao Yang's logic.

After all, sometimes, it's really the ass that decides the head.

If you're not in that position, it's hard to think completely that way.

(End of chapter)