Throughout the first half of March 2011, Cao Yang's mind was on drones.

First, it was its own twin-tailed scorpion drone, and then it was the appearance of DJI's elimination drone, the DJI Phantom 1.

These have consumed a lot of Cao Yang's energy.

However, a phone call from Yin Chuan, general manager of Chery Automobile, turned Cao Yang's attention back to the automotive field from drones.

"Mr. Cao, have you watched this year's 3.15 party?"

As soon as Yin Chuan came up, he went straight to the point, obviously having something to say.

This really knocked Cao Yang down.

Since he was never worried that Huaxia TV would take Nanshan Group as a target, Cao Yang did not pay much attention to the 3.15 party in the past.

At most, when Mi Ying sorted out the news the next day, she would explain the relevant situation to him.

This year is no exception.

However, since Yin Chuan asked so, there must be a situation at this year's party.

"Mr. Yin, I really haven't had time to see it?"

"What's wrong? Did something big happen? ”

If you don't see it, you don't see it, and there's nothing to hide about it.

Cao Yang and Yin Chuan are also quite familiar, and everyone doesn't have to hide and tuck it when they chat.

"That's right, today's party first exposed the production process of Kumho tires."

"The reporter of Huaxia TV found that the raw materials of Kumho tires were adulterated, and the original sheet rubber was replaced by remixing rubber, which seriously affected the quality of tires and brought safety hazards to cars using their brand tires."

"Huaxia TV reporters have made three unannounced visits to the production workshop of Kumho Tire, and it has been proved that Kumho Tire clearly stipulates a set of standards, and behind it is another set of standards."

"Kumho Tire is one of the top ten tire companies in the world, providing supporting tires for automobile manufacturers including Modu General Motors, Imperial Hyundai, Modu Volkswagen, etc., and has the largest supporting market share in China."

"And Kumho Tire cut corners in the production process, I don't know how many tires with potential safety hazards flow to the market."

"As a tire company in Korea, Kumho Tire's main customers are Imperial Hyundai and Yueda Kia."

"Nowadays, the sales of independent brand car companies have reached a bottleneck stage, and if they want to make further breakthroughs, they need to seize market share from other brands."

"I analyzed it, and the market share of Korean car companies is the easiest to seize."

"Their model positioning is lower than that of joint venture giants such as Volkswagen and Toyota, but it is a little higher than our own brands."

"In fact, they are not better than us in quality, and even the engine and gearbox are not as good as ours."

Obviously, Yin Chuan is aiming at Korean car companies this time.

Imperial Hyundai's sales last year were 667,000, sitting in the seventh place.

Yueda Kia's sales also reached 333,000 units, which is exactly 1 million units in total.

The entire Chinese market did not reach 20 million units last year, and Korean car companies accounted for more than 5%.

If this market share can be grabbed, it will definitely allow independent brands such as Chery and Geely to spend 2011 comfortably.

"You want to deal with Korean car companies?"

Cao Yang is not stupid, so he naturally understands the meaning of Yin Chuan's words.

"That's right, I think all the independent brand car companies in China can join forces to deal with Korean car companies and grab their market share."

"I also confirmed, whether it is the imperial capital Hyundai or Yueda Kia, almost all of their models do not directly use any auto parts of Nanshan Group."

"In this case, the decline in sales of Korean car companies will not have any impact on Nanshan Group."

"On the contrary, if this market is eaten by independent brands, then the sales of engines, gearboxes and other parts of Nanshan Group will also increase simultaneously."

Yin Chuan very much wanted to pull the Nanshan Group together.

This is not only because Nanshan Group is now the leading enterprise of Huaxia Automobile's own brand, but also because Nanshan Group also has Autohome and Weibo in its hands.

These media are all powerful weapons against Korean car companies.

"No problem, I also agree to work with everyone to deal with Korean car companies."

"When the time comes, we will start from Kumho Tires and bring all the auto parts companies in Korea into the ditch."

"The models produced by Chery's car companies are no worse than those of Hyundai and Kia in all aspects, and there is no need to continue to keep them in the market to grab food with us."

Cao Yang has never had a good impression of Korean enterprises.

Not to mention the competition between Nanshan Semiconductor and Honor mobile phones and Samsung, nor the competition between Nanshan Special Steel and POSCO, but in terms of personal feelings, Cao Yang also does not like Korean enterprises.

Even when Cao Yang used to run the business, he heard a lot of bad news about Korean enterprises from many auto parts peers.

Basically, Koreans are the least popular in China, and their eating appearance is also the most ugly.

Some Korean people of Party A directly molested the women of Party B at the dinner.

Some people even asked directly in front of a group of people if they could arrange a beautiful girl after eating.

There is simply no bottom line at all.

Although this may be an isolated phenomenon, after listening to it too much, it definitely gives people a very bad impression.

"Yes, I think so too."

"Although Korean car companies have not been in China for a long time, they have developed very quickly and fully enjoyed the dividends of our auto market development."

"It's also time for them to get where they came from and where they got back."

Hearing that Cao Yang agreed to his proposal, Yin Chuan was also relieved.

Next, he naturally has to communicate with the bosses of several other car companies.

And Cao Yang was not idle.

Although the matter was initiated by Chery Automobile, which is the second largest car sales, Cao Yang is willing to contribute the most.

In addition to personal dislike of Korean companies, the interests behind them are also very important.

Just like Yin Chuan said just now, Nanshan Group basically has no business on the side of Korean enterprises.

But there is a lot of business on the side of independent brands.

In this case, after the independent brand eats the cake of the Korean car company, it is equivalent to the Nanshan Group also enjoying the benefits.

What's more critical is that Cao Yang thought of the Nanshan Red Flag.

He feels that this is an important opportunity for Nanshan Hongqi to quickly catch up with independent brands such as Chery and Geely.

"Mr. Zhu, Chery and other car companies want to unite everyone to deal with Hyundai and Kia Motors, have you heard?"

Cao Yang directly called Zhu Zhengfeng to communicate the next action arrangement.

After all, the status of Chuncheng Automobile Group in China is still very special.

A lot of people have gone out from here.

"Against Hyundai and Kia?"

Zhu Zhengfeng obviously hasn't received Yin Chuan's contact yet, but he quickly reacted and said, "Are they thinking of taking advantage of the Kumho tire problem to step on the Goryeo car companies?" ”

Chuncheng Automobile Group does not have a joint venture relationship with Goryeo car companies, so Zhu Zhengfeng naturally doesn't mind that someone stands up against Goryeo car companies.

"Yes, exactly."

"Last year, the combined sales of Hyundai and Kia went to 1 million, and this market can actually be occupied by our own brand car companies."

"I estimate that Chery should cooperate with car companies such as Geely, Changan, Great Wall and BYD, and there will be some movement soon."

"The brand positioning of Korean car companies is slightly higher than that of Chery and other car companies, but it is lower than that of Toyota and other car companies."

"This positioning is actually very close to the positioning of Hongqi."

"So if we can successfully get the Korean car companies down this time, then it will definitely be a great thing for Nanshan Hongqi."

"Even in the end, the biggest profit will be Nanshan Hongqi."

As soon as Cao Yang said this, Zhu Zhengfeng immediately became interested.

In the entire Chuncheng Automobile Group, he is most concerned about the development of Nanshan Hongqi.

Other joint venture car companies are more about making money.

However, the Nanshan red flag has a special symbolic meaning.

This is similar in many car companies.

For example, in Yangcheng Automobile Group, what people care about most must be the two sole proprietorships of Yangcheng Trumpchi and Yangcheng Aion, and other joint venture car companies are tools to make money.

"Mr. Cao, how should we cooperate to eat the biggest piece of meat?"

Dead friends do not die poor.

If the share of Korean car companies can be grabbed, Zhu Zhengfeng feels that he can negotiate anything that he needs to cooperate.

"Huaxia TV has come out to name Kumho Tire, and a wave of public opinion offensive will be formed on the Internet next."

"The 4S stores of Imperial Hyundai and Yueda Kia will also set off a wave of car withdrawal."

"At that time, Nanshan Hongqi will directly benchmark its models with the imperial capital Hyundai and Yueda Kia, and implement targeted marketing measures."

"This time, we must combine the changes in public opinion and grab their market in the shortest possible time."

Cao Yang, as one of the shareholders of Nanshan Hongqi, naturally hopes that Nanshan Hongqi's models will sell well.

Otherwise, I would not have been in charge of the design of the HS5 and H5 before, and I had guided the styling of the HS6 and H6.

Today, these four models support the new situation of Hongqi.

More models will be launched in the future.

With the blessing of Nanshan Group, everyone is still more confident in Nanshan Hongqi.

Coupled with the invincible performance of Nanshan Hongqi in the official car market, the development speed is definitely not slow.

However, Cao Yang was not satisfied.

He hopes that Nanshan Hongqi can become the leader of its own brand, at least the existence of TOP3.

Otherwise, how can it be called a leader?

But there are still several mountains ahead.

"If you want to give up buying models from Imperial Hyundai and Yueda Kia, I don't think you can simply start from the quality of Kumho tires."

"Some problems with other parts also need to be turned out and hyped up."

"And pull out some of Goryeo's practices and criticize them on the Internet, so that everyone will have more dissatisfaction with Goryeo."

After Zhu Zhengfeng understood what Cao Yang meant, he immediately expanded on this basis.

He is still good at this kind of competition.

Now for the sake of the Nanshan Red Flag and for the interests of the public, he can rest assured that he can give full play to his abilities.

"Well, when the time comes, everyone will shoot together, and the sales of the imperial capital Hyundai and Yueda Kia will be directly taken down at one time."

"It's not so easy for them to get back on their feet in the future."

Cao Yang was relieved to see that Zhu Zhengfeng already knew what everyone was going to do.

I'm afraid that some people will be in trouble if they stand up again.

"However, we may have to consider the ideas of the Imperial Capital Automobile Group and the Xifeng Automobile Group."

"After all, Imperial Capital, Hyundai and Yueda Kia are now the car companies with relatively good sales performance in their sectors."

"If they stand up and support it, I guess our efforts will be greatly reduced."

Zhu Zhengfeng is worthy of being a person who has come over, and he found the key to the problem at once.

Without these two car groups, this wolf pack tactic is slightly weaker.

However, Cao Yang is not very worried.

"I don't think there's anything to worry about, even if the two of them stand up and support it, there is a limit to what they can do."

"When the time comes, you can even directly pull them into the water on the Internet, depending on whether they are afraid or not."

When Cao Yang said this, Zhu Zhengfeng thought about it and felt that it made sense.

If the two of them are not afraid of public anger, then stand up.

This time, there are so many independent brands united, and Nanshan Group is coordinated in the middle, it is a little difficult to fail.

……

Autohome.

Yu Yu personally called He Ling to him and arranged for some articles to be released in the next few days.

"Mr. Yu, how do I feel about the situation this time, it's a bit like Honor Mobile at the beginning of the year with a group of smartphone manufacturers to encircle and suppress Nokia, and a large number of car companies participated at once."

"Chery Automobile, Geely Automobile, Great Wall Motor, Changan Automobile, BYD Automobile, Yangcheng Automobile Group and other car companies, everyone is taking action and has contributed some advertorials to us."

"Behind these advertorials, they are all aimed at various models of the imperial capital Hyundai and Yueda Kia."

"It seems that this time the Korean car companies are going to be unlucky."

He Ling has been in Autohome for so many years, and her sensitivity is naturally not bad.

So many car companies are acting together, and it is obvious that they have a special purpose.

Combined with the recent Kumho tire incident, it seems that the Korean car companies are going to be unlucky.

"The market is relatively fixed, although this year's Huaxia auto market is expected to further expand, but there is certainly no way to grow like last year."

"In this case, if the independent brand wants to maintain rapid growth, it needs to seize some markets from other brands."

"Germany, the United States, Dongying, and Goryeo are the main factions, and it is obvious that Goryeo is the weakest, and it is also the foreign-funded car company that is closest to its own brand."

"So it's not surprising that Chery and other car companies stand up together to compete with Korean car companies, and even use some shady tricks to fall into the ground."

"Commercial warfare must be done in any way."

"As long as everyone succeeds in the end, who cares if any bad tactics are used in the process?"

When Yu Yu said this, He Ling couldn't help but nodded.

Indeed, this is the truth.

In this era of laughing at poverty and not prostitution, everyone looks at the final result.

"It stands to reason that this time Chery, Geely and other car companies have the greatest interests, but why do I think the strength of Nanshan Group is also quite large?"

He Ling is very familiar with Yu Yu, so she naturally says whatever comes to mind.

"You can't just see the vehicle business, but also the parts business and the factory equipment business behind it."

"As long as the share of independent brands continues to rise, it means that Nanshan Group's parts business is rising."

"After the sales of independent brands increase, it is inevitable that the scale of the factory will also be expanded, and Nanshan Group can still sell a batch of equipment in this process."

"Whether it's Chery, Geely, or other independent brands, people are just getting a piece of the pie from the unlucky process of Korean car companies, but Nanshan Group can eat a large piece of meat."

"If you were Mr. Cao, would you be interested in this action?"

Yu Yu analyzed He Ling very thoroughly, and the latter naturally had no doubts.

"I was personally responsible for writing a few articles, and then asked the test department to ask more questions about the models of Korean car companies."

"When the time comes, it will be reasonable to let everyone see that the quality of Korean car companies is really not good."

As Autohome began to take action, there was more and more negative news about Korean car companies on the Internet.

Even under the content related to Korean car companies on various forums, there are countless water armies leaving some negative comments.

As long as consumers search for information about the model online, it is difficult not to see negative news about Korean car companies.

In this case, the situation naturally began to change immediately.

"Mr. Jin, yesterday the arrival rate of several of our key 4S stores dropped by 70%, even if the people who came, they basically took a look, and few people ordered."

"There were even people who asked very unfriendly questions directly on the spot, and then left after a bit of ridicule."

"If this situation is allowed to develop, then our sales this month will decline significantly."

"Even the sales for the whole of this year will be lower than last year."

Park Jung-seok, as the head of the sales department of the imperial capital Hyundai, is now going to die of sorrow.

He has naturally felt the changes in public opinion on the Internet in China.

Normally, they would use advertising agencies to do public relations, but this time the effect is very limited.

He is not stupid, he naturally knows that there are other forces behind him.

So I hurriedly reported to the general manager Jin Chenglin.

"Just because of a Kumho tire, does it have such an impact?"

"In the entire Huaxia car company, we are not the only manufacturers that use Kumho tires, right?"

"Modu GM and Modu Volkswagen are also used, and even some models are used by Yangcheng Honda."

"Otherwise, how could Kumho Tire's market share be so high?"

"Why is there something wrong now, and everyone is staring at us?"

Jin Chenglin was a little depressed.

After Kumho tires were exposed, they immediately faced a lot of pressure.

Do you want to recall the tires of those past models?

Do you want to continue to use Kumho Tire products in the future?

These are the questions they need to consider.

But now there are many people on the Internet who are conducting some public opinion guidance for the imperial capital of Hyundai, which makes his situation even more difficult.

"Kumho Tire is a Korean enterprise, and now the public opinion on the Internet in China is that the quality of the auto parts and cars produced by the Korean enterprise is not good, and it is not as good as the models produced by Huaxia's own brands."

Before Park Jung-seo reported to Kim Sung-rim, he naturally had an understanding of the situation.

Otherwise, if you rush to report it, won't you be scolded?

"We have to find a way to pull down other OEMs that use Kumho tires, and when the time comes, the public will be angry, and even if consumers have opinions, they will slowly disappear."

"Besides, after pulling more car companies into the water, our pressure will also be reduced."

Jin Chenglin quickly thought of his own countermeasures.

This pressure can't all stay on the imperial capital Hyundai.

Otherwise, he felt that he could not bear it.

……

"Mr. Lu, in the past few days, I have communicated with Yiche.com, and recently public opinion has been besieging Gaoli car companies, and there seems to be the shadow of various Huaxia independent brands behind this."

"Everyone is working together to carve up the market share of Imperial Capital Hyundai and Yueda Kia."

As the deputy general manager of Qiantu Auto, it is natural that he is very concerned about the changes in the automotive industry.

Lv Bing is the founder of BitAuto.com, and the relationship between Qiantu Auto and BitAuto.com is naturally very close.

Some news that cannot be known to outsiders will also be shared with Qiantu Auto on the side of BitAuto.

And knowing more information, Qin Lihong felt that his three views were constantly being refreshed.

It seems that my past marketing measures have been a little too soft-hearted.

In the future, it is necessary to be more bold in the market measures of future automobiles.

"The positioning of Korean car companies is too close to their own brands, and if their own brands want to go up, the first thing to be killed is Korean car companies."

"And this is just the beginning, and other joint venture car companies will also become competitors of their own brands in the future."

Lu Bing naturally knows about the recent buzz on the Internet.

He also has his own views on this situation.

"With the help of the professional media of Bitauto.com, we should be able to save a lot of effort in publicity in the future."

"I can't wait to see the day when our new model actually hits."

Although Qin Lihong was very tired during this time, he was quite happy.

The feeling of starting a business is still very different.

Qiantu Auto has successfully obtained the first round of financing, and its future development can be described as thriving.

As long as you can successfully produce new models and then promote the entire company to market, then you can achieve financial freedom.

"This time, although we are spectators, we must also arrange people to study and study."

"In the future, when we launch new models, we need to find a way to get our share from our competitors."

The emergence of any new company is to compete with the original company.

Otherwise, there is no way to get your own living space.

Naturally, Qiantu Auto is no exception.

Lu Bing can be said to have seen this very clearly.

Even, he personally arranged for Yiche.com to be deeply involved in this matter.

As a result, things are getting more and more interesting.

(End of chapter)