On the hot search on Weibo, the past few days are all news about Korean car companies and Kumho tires.

Public opinion is definitely very unfavorable to Kumho Tire and Korea car companies.

In response to this situation, the imperial capital modern will naturally not be tied up.

However, their action is to pull car companies such as Modu General Motors and Modu Volkswagen into the water.

This change can naturally be felt by everyone.

"Bu Defan, is there a way for your purchasing department to take down Kumho tires immediately and stop using their products in the future?"

Verna, the head of the mass sales department of Modu, contacted Bu Defan as soon as possible and communicated with Bu Defan about some information about the 4S store and the Internet.

As a German car company, Modu Volkswagen's tire manufacturer must be more than just Kumho Tire.

However, due to cutting corners and relatively low costs, Kumho Tire used to be the most important tire supplier for Modu Volkswagen.

Now that something has happened, the people of the magic capital naturally have no way to stay out of it.

"Each of our models is developed by more than one tire manufacturer, and theoretically we can find other manufacturers to produce it."

"However, if you suddenly change to tires from other manufacturers, the price will definitely be different, and there may be problems with production capacity."

Bu Defan is also a little big.

Kumho tires made a mess, he naturally knows.

He had even been in contact with the people at Kumho Tire with the head of the quality department.

However, Kumho Tire is also a mess now, and there is no way to give anything particularly meaningful.

I can only explain there that the problem is only a part of the tire products, most of them are no problem, and the production before the Huaxia TV reporter found out is basically no problem.

However, Bu Defan naturally didn't believe what they said.

"The competition in the car market in Huaxia is becoming more and more fierce, and you should know this situation."

"Now, because of Kumho Tire, our sales have also begun to suffer."

"Quite a few of the consumers who came to the store yesterday inquired about the tire brand of our model, which was a very rare situation in the past."

"As long as it's a model that uses Kumho tires, it's not very popular right now."

"It's even like the hot-selling Lavida, because it has several tire brands such as Kumho Tire and Michelin used at the same time."

"Some consumers must not use Kumho tires for the models they buy directly, otherwise they will be required to have their tires replaced."

Werner also felt a little big.

This time, he felt like he had been shot while lying down.

Volkswagen's sales situation in China is already a bit grim.

The headquarters is actually not very satisfied with the performance of Volkswagen Huaxia.

Now, if such a thing happens again, causing the sales of the magic capital Volkswagen to fail to reach the target this year, Werner will be too unwilling.

"We are now also communicating with other tire manufacturers such as Michelin to see if we can increase their share."

"But it's definitely going to take some time."

Bu Defan didn't dare to make a promise at will.

If you promise something you can't do, he will be the most unlucky person at that time.

"I don't care so much, anyway, in the future, we can't sell more Kumho tires, at least not in the last year."

"Otherwise, the sales volume is not up to standard, and that is the responsibility of the purchasing department!"

Werner's relationship with Budfan is a bit not very good.

In fact, regardless of the company's sales department and purchasing department, the relationship does not seem to be good.

After all, the ass determines the head, and sometimes everyone's position is different.

For example, as a sales department, when planning a new model, I must hope that the more equipment there is, the better, so that it is much easier to sell.

But for the purpose of controlling costs, the purchasing department must not want to use too much equipment and too good materials, otherwise the cost target is not achieved, and the boss will beat their ass.

The conflict between these two points of view is present in every model.

"We can make a statement to consumers that Kumho Tire is just one of our many tire manufacturers."

"Our tires are not produced by the problem factory, which is different from the situation of Imperial Capital Hyundai."

"I see that everyone on the Chinese Internet pays a lot of attention to the imperial capital Hyundai and Yueda Kia, so let the two of them be in front."

Bu Defan must have pulled a few substitutes for the dead ghosts out at this time.

Otherwise, the pressure will be on him.

Within the magic capital, a similar conversation is also going on.

Even in order to prevent everyone from focusing on themselves, the marketing departments of car companies such as Modu General Motors and Modu Volkswagen have also tried their best to further help everyone establish hostility towards Korean car companies on the Internet.

Suddenly, the situation was even more unfavorable to the imperial capital Hyundai and Yueda Kia.

After all, even the joint venture car companies have come to the end to deal with the imperial capital Hyundai and Yueda Kia, and the public opinion environment can be imagined.

Basically, the fame of Imperial Capital Hyundai and Yueda Kia on the Internet has already stinked.

……

"Bourne, I've arranged for the technical department to work with websites such as Autohome to do some tests on various types of tires."

"Among them, our products will be benchmarked against Kumho Tire's products."

"Let more people know what our advantages are over Kumho Tires in terms of braking distance, comfort and quietness."

As the world's most famous tire company, Michelin is naturally not idle at this time.

Huaxia's independent brands have put Kumho tires on the cutting board, and Michelin would be sorry for the market environment if they didn't know how to run over and stab them.

"Chen Kai, your arrangement is very good, and it can further establish the high-end brand image of Michelin."

"Kumho Tire has robbed us of a lot of markets in the past few years, and I have long felt the need to clean them up."

"I didn't expect them to die themselves this time, and they actually cut corners on the production materials of tires."

"It's a joke about the safety of consumers."

"I think after this incident, Kumho Tire is scrapped in the Chinese market."

"But whether we can eat this market smoothly depends on your efforts."

As the general manager of Michelin Huaxia, Bourne is now in a beautiful mood.

Michelin didn't do much of it himself, and his biggest competitor was pressed to the ground and rubbed.

All they have to do now is run over and stomp a few more feet and stab them a few more times along the way.

"Buyers from car companies such as Modu General Motors and Modu Volkswagen are already in contact with us, and they are all interested in increasing the number of tires we supply."

"However, some other tire brands are not idle, wanting to eat the market share vacated by Kumho Tire."

Chen Kai naturally did some investigation of the outside situation before going to Bourne to report.

Otherwise, if you don't know when the time comes, it will affect your image in the hearts of the leaders.

"The development of the Huaxia automobile market is too fast, and the production capacity of various tire brands has not kept up with the rhythm."

"Now Kumho Tire has this problem again, and their production capacity is equivalent to being emptied of a large part."

"This means that our capacity supply will be relatively tight in the future."

"You have to make full use of this, and when you talk to customers about price reductions, you release to them that we want to increase prices."

"In this way, even if the price increase is not successful in the end, at least the price reduction does not need to be corresponded."

A professional manager like Bourne is most concerned about his own performance.

And the performance is nothing more than turnover and profit.

As for long-term orders, they are in second place.

Because as an employee arranged by the headquarters to Huaxia, he will most likely need to return to China in a few years.

Orders for new models take many years to contribute to turnover and profits, so the price and sales volume of mass-produced parts are what he cares about the most.

Taking advantage of this opportunity, he naturally hopes to do a good job in his performance.

As for whether this will cause OEMs to have opinions about Michelin, he is not particularly worried.

Because Michelin has its own unique brand advantages, many OEMs will continue to use it even if they have opinions.

"I try my best to send a signal to the OEMs that the capacity is not available first, and then they will be nervous."

For Bourne's instructions, Chen Kai also had a little headache.

I originally came to report on the measures against Kumho Tire, but I didn't expect it to change.

However, in the end, he had to bite the bullet and implement it.

Fortunately, this time, Michelin has quite a few teammates.

Those independent brands that want to encircle the imperial capital Hyundai and Yueda Kia have invisibly helped Michelin.

Just when everyone thought that this matter had been lively for several days and should be slowly stopped, a video on Youku suddenly further pushed up the heat of this matter.

I saw an Elantra of Hyundai, the imperial capital, suddenly burst a tire while walking on the highway, and then directly crashed into the guardrail next to it, and the scene was a mess.

This picture happened to be captured by a dash cam from Xingtu behind.

The owner directly uploaded the video to the Internet, and then someone soon found out that the Elantra was using Kumho tires.

Although not sure exactly what the cause of the flat tire of this car is.

Tire quality problem?

Got a nail?

Or any other problem, it's possible.

But in the current Internet mood, everyone is no longer in the mood to rationally understand the reason for this matter.

Kumho Tire cut corners, and the Hyundai Elantra using Kumho Tire directly burst a tire on the highway, and the scene was a mess!

This scene made many Elantra car owners unable to sit still!

Although the comprehensive cost performance of the Elantra car is very high, it is a threat to its own safety.

Not to mention that someone is guiding behind the scenes, even if there is no one to guide it, this matter will definitely make a fuss for a while.

With the wide spread of this video, especially in the Elantra car friend group, a random person stood up and said that he wanted to go to the 4S store of Imperial Capital Hyundai to defend his rights, and a bunch of people immediately responded.

Anyway, everyone knows that when there are many people, they will definitely not suffer.

Even if there is no way to get the 4S store to refund and return the car according to the original price, at least you can get some free maintenance or other coupons and the like.

As a result, a large number of car owners naturally gathered in the 4S store.

The banner with black letters on a white background reads "Unscrupulous merchants, return me to safety", "Imperial Capital Hyundai, I want to return the car!" "Kumho Tire, Cutting Corners"......

All kinds of banners, as well as the crowd of people who retreated from the car that directly blocked the entrances and exits, once again pushed the imperial capital Hyundai to the hot search.

In the past few years, Imperial Capital Modern has wanted to be on the hot search countless times, but it is very difficult.

Now it is on the hot search in an unexpected way.

It's just that this hot search is not what they want.

"Mr. Jin, I think it's better to ask the Imperial Capital Automobile Group to help say hello to various media, so that they don't keep staring at us to report."

"Otherwise, if this continues, our 4S store will not say that it sells cars, and there will be no consumers who even come to see the car."

"We're going to see our sales drop by at least half this month, and we don't know when we'll be back to normal yet."

At the beginning, Park Jung-seo felt that the situation was a little bad, but he was not particularly worried.

After all, he feels that all of Hyundai's cars are very competitive.

But slowly, his mentality became a little unstable.

"I don't need you to say it, I've already communicated with them Chairman Xu."

"It's like the media in the imperial capital area, they can still say hello, except for the imperial capital, no one pays attention to him at all."

"The happiest thing on the Internet is NetEase Auto Channel and Autohome, as well as various articles and hot searches on Weibo."

"These media didn't listen to the greeting of the Imperial Automobile Group at all, and even after Xu Dong said hello, there were some more negative news about the Imperial Automobile Group on the Internet."

Jin Chenglin complained very depressedly.

The current situation has never been encountered since he became the general manager of Imperial Capital Hyundai.

It left him a little unsure of what to do.

I've tried everything I can think of before.

Even Imperial Hyundai has stated on its official Weibo that it can do tire overhaul for all cars that use Kumho tires for free, and if there is a quality problem, it can be replaced for free.

But the problem was not solved.

There are more and more car owners making trouble in various places.

Even consumer associations in many regions have begun to step in.

This made things completely out of the reach of the imperial capital modern control.

"So are we now watching the market being snatched up by other brands?"

"Although the Huaxia auto market is not so hot now, it is still growing slowly."

"But our sales have plummeted."

When Park Jung-seo said this, Kim Sung-lin was very unhappy and scolded him, "You are the head of the sales department, what is the use of you not proposing some solutions to this situation, just blindly complaining to me here?" ”

"Can you still do it?"

"If you can't do it, then fuck off!"

Obviously, Jin Chenglin has begun to find a backstabber for himself.

There must be no way to be good about this matter.

In the end, there must be a few people who stand up and take responsibility.

Jin Chenglin himself definitely doesn't want to be the person to be responsible.

"I ......"

Park Jung-seo was stunned.

Why did your boss suddenly change?

During this time, he thought he had worked hard.

It seems like it's all his fault.

However, there are some things, even if he really doesn't want to see them, they may eventually develop.

Within two days, Park was dismissed.

Kim Sung-rim transferred another descendant from Goryeo to serve as the head of the modern sales department of the imperial capital.

However, at this time, it is not possible to change the situation by changing one person at all.

……

Great Wall Motors.

This time, they are also participants in the encirclement and suppression of Korean car companies.

But more often than not, they are passively involved.

In just half a month, the sales of Imperial Hyundai and Yueda Kia have fallen to the point of dozens of units per day.

This is not a waist cut, but a direct cut to the ankle.

Although the number of consumers who go to 4S stores to make trouble is gradually decreasing, this situation may be eased.

But it is obviously not so easy to restore to the glory of the past.

The people of Great Wall Motors, who see all this in their eyes, are naturally deeply touched.

To this end, Wang Ying specially convened a meeting of the company's sales team to summarize the case.

"Mr. Wang, judging from the situation in the past half month, the storm set off by Chery Automobile and Nanshan Group to deal with Korean car companies has caught the imperial capital Hyundai and Yueda Kia off guard with a thunderous momentum."

"They made good use of Huaxia TV's report on the hot incident of Kumho Tire cutting corners, and encircled and suppressed Korean car companies."

"During the period, we pulled various independent brands to work together, and also forced some joint venture car companies to put aside their relationships, which had a very successful effect."

"I think in the future, the company can be more bold and proactive in marketing."

Lian Furong, as the head of the sales department, must stand up and say a few words.

In recent years, the development speed of Great Wall Motors is still quite fast.

To be honest, Lian Furong is still a little complacent.

Because he felt that there must be his own credit for this matter.

To put it bluntly, if he changes jobs now, it will be easier to jump.

However, this time, Chery Automobile took the initiative to stand up and pull various independent brands to deal with Korean car companies, which gave him a lot of feelings.

He felt that he was still too kind.

The means of dealing with competitors can be more abundant and more innovative.

"Chery Automobile is still very smart and knows that it is a prerequisite for success to persuade Mr. Cao first and let Nanshan Group stand with them."

"If it weren't for the cooperation of Nanshan Group, then this time it would definitely not have so much influence on the Internet."

Wang Ying hit the nail on the head.

In her opinion, the best thing Chery Automobile did this time was to pull Nanshan Group into the water.

Invisibly, it also narrowed the relationship between Chery Automobile and Nanshan Group.

Originally, because of Chery Automobile's independent research and development of engines, the relationship between the two companies was a little estranged.

At least not as good as the relationship between Great Wall Motors and Nanshan Group.

But now that sense of alienation seems to be less.

"This incident also tells us that Huaxia's automobile market has begun to enter a new stage."

"In the future, it is estimated that it will be difficult to grow at a rate of tens of percent per year."

"However, various car companies have announced their own expansion plans in the past year, and it is likely that there will be overcapacity at that time."

"Once this happens, the competition between car companies will definitely become more intense."

"Today, Chery Automobile's means of pulling everyone to deal with Korean car companies are likely to be used by other car companies in the future."

"So I think it is necessary for the company to pay more attention to Internet marketing, and I think it is necessary to set up a new department within the sales department, focusing on public opinion supervision and marketing promotion on the Internet."

Taking this opportunity, Lian Furong naturally wants to get some benefits for the sales department.

Increasing the scale of the sales department is the biggest benefit for him, the head of the sales department.

"What Minister Lian said is reasonable, I heard that Autohome has helped Nanshan Group raise a lot of water armies on the Internet, which can play a very big role at critical moments."

"We can also raise some trolls to help us speak on various forums."

"Consumers are fickle, and they are often guided to change their perceptions."

Other participants also expressed their feelings.

Anyway, it is a meaning, and in the future, Great Wall Motors also needs to have the ability to make things and people on the Internet.

Otherwise, one day someone else will do it, and I don't even know how to fight back.

In this regard, Wang Ying naturally agreed.

And when the whole March passed so bustlingly, on April 1, April Fool's Day, various car companies also released their sales one after another.

Interested people found that the imperial capital Hyundai and Yueda Kia had not been released on the night of the 1st.

After most of the mainstream OEMs announced their sales volumes, it was not until the evening of April 3 that Imperial Capital Hyundai announced its sales volumes.

Imperial Hyundai, which originally sold about 60,000 units a month, sold less than 40,000 units in March, which fell by more than 30%.

Of the 40,000 vehicles, 30,000 were still sold in the first half of the month.

This means that in the second half of the month, not even 10,000 units were sold.

If this pace continues, the sales volume of Imperial Hyundai will plummet to less than 30,000 units in April.

That's a very ugly statistic.

Especially in the context of the continued growth of the Chinese auto market, this plunge is definitely very dazzling.

Consumers in China tend to buy up rather than down, and the same is true when buying cars.

When sales declined, people were even more afraid to buy.

This time, Huaxia's own brand directly cooled down the Korean car companies with a thunderous momentum.

After listening to Zeng Tingting's report on the whole process in the office, Cao Yang's mood became very good.

The first to destroy one is one, and there are too many domestic car companies.

Huaxia doesn't need so many car companies.

To put it mildly, the number of car companies has been cut in half, and the number of car companies in Huaxia is still the largest in the world.

Obviously, there is room for change.

Of course, that's all for later.

Cao Yang now wants to happily watch the imperial capital Hyundai and Yueda Kia unlucky.

However, Cao Yang's good mood did not last long before he was affected by a bad news.

(End of chapter)