Zhu Zhengfeng has been a little annoyed recently.

He naturally knows about the conflict between Nanshan Group and Volkswagen.

If it's just a small fight, he doesn't care.

But now that things are getting bigger, he doesn't seem to be able to do it anyway.

Volkswagen's Vondel has already spoken to him twice, and Volkswagen's sales are also declining at a rate visible to the naked eye.

In this case, Zhu Zhengfeng definitely couldn't sit still.

"Mr. Cao, Volkswagen's Vondel entrusted me to apologize to you, the previous automatic start and stop of the engine was not his idea, it was the result of the following salespeople's arbitrary assertions."

"They hope that everyone can clear up misunderstandings and develop together under the condition of rational competition."

Regardless of whether Vondell said something similar or not, when Zhu Zhengfeng and Cao Yang called him, he would definitely give the two sides a step down.

Otherwise, his job as a lobbyist would definitely not be good.

After all, this time it was Volkswagen that caused the trouble first, and Nanshan Group retaliated later.

Moreover, the retaliatory action of Nanshan Group did not smear people's innocence out of thin air, but only seized the loophole of Volkswagen DSG and made things bigger.

"Mr. Zhu, I don't know what you mean?"

"It's normal for everyone to have some different opinions about different equipment."

"I don't think there's anything wrong with Volkswagen being there to advertise its own auto-start-stop technology."

"Of course, turnip greens have their own preferences, I think the configuration of automatic start and stop is a chicken rib, a garbage configuration, which is also very normal."

How could Cao Yang let go of Volkswagen just because of Zhu Zhengfeng's fluttering words?

Isn't the prestige that was established before all gone?

Volkswagen will definitely not let go if Volkswagen does not come up with some concrete actions this time.

Besides, things have developed so far, and it is not entirely Cao Yang who wants to let go and let go.

Many car companies in China have already died.

Some of them didn't listen to Cao Yang.

"Mr. Cao, the matter of automatic start and stop, no matter what, Volkswagen has something wrong on its side."

"They're aware of that internally."

"Rest assured, nothing like this will happen again in the future."

Although Cao Yang didn't accept the offer, Zhu Zhengfeng had to bite the bullet and go down.

What else?

Do you continue to watch the Nanshan Group pull a group of people to beat up Volkswagen there?

In the Spring City Volkswagen, the Spring City Automobile Group is the major shareholder.

This is different from the general joint venture car company is a 50:50 share.

Now that the sales of Chuncheng Volkswagen have plummeted, Chuncheng Automobile Group will also make a lot less money.

So Zhu Zhengfeng was a little anxious.

"Mr. Zhu, it's really not necessary, this matter doesn't matter if it's right or wrong, everyone has their own opinions."

Listening to Cao Yang's statement that this is still the case, Zhu Zhengfeng is also tired.

Who have you offended?

Nanshan Hongqi, which is cooperated by Chuncheng Automobile Group and Nanshan Group, is now a thriving situation.

Nanshan Group also supplies parts to some other subsidiaries of Chuncheng Automobile Group.

It can be said that everyone's cooperation is relatively close.

However, Chuncheng Volkswagen is the largest source of profit for Chuncheng Automobile Group.

The palms and backs of his hands were full of meat, and he had a hard time choosing.

"Volkswagen's DSG does have some problems, and the related problems are being analyzed and solved."

"In fact, there are so many parts on a car, more or less there will be all kinds of problems."

"If the problems of every car company are magnified in the future, it will not be beneficial to the development of the automotive industry."

Seeing that Cao Yang didn't pick up the stubble, Zhu Zhengfeng had no choice but to bite the bullet and go down.

What else?

Hung up the phone in anger?

The weak are like that!

"Since Volkswagen's DSG has a problem, we have to face it bravely."

"Isn't there a recall regulation in China?"

"Volkswagen can carry out product recalls in accordance with the regulations."

Cao Yang's words are equivalent to putting forward conditions.

Zhu Zhengfeng's face can't be left at all.

But the face of the Nanshan Group must not be lost.

In this battle, Volkswagen must admit defeat.

Of course, if this admission of defeat is for their people to come forward and say it directly, it will definitely not be very realistic.

However, if you respond to the recall by activating the DSG, it is relatively easy to accept.

And with such an action endorsement, then the DSG-related rights protection activities launched by Nanshan Group before are very just.

This result is what Cao Yang cares about.

After receiving Cao Yang's conditions, Zhu Zhengfeng did not waste time, and said directly: "Mr. Cao, I understand what you mean, I will communicate with Feng Deer again." ”

"I'm not sure how the Modu Volkswagen will respond, but the Spring City Volkswagen side will officially announce the DSG recall soon."

Better a finger off than always aching!

Rather than being seized by Nanshan Group and other enterprises to constantly make trouble, it is better to directly admit their mistakes.

Anyway, the recall doesn't mean that every car has a problem.

Even if there is a problem, not every car needs to be replaced with a DSG.

Although the final price will not be small, it is still acceptable compared to the current losses.

……

"Vondel, are we really going to recall?"

"The headquarters didn't even give an accurate repair plan after the recall."

"We launched a recall so rashly, and I'm worried that it won't be able to end at that time."

Strauss, with a dark circle under his eyes, discussed things with Vondel.

After Zhu Zhengfeng communicated with Cao Yang, he naturally gave feedback to Feng Deer about the situation.

Volkswagen 4S stores all over the country have now seen a significant decrease in customer traffic, and there are more or less car owners who go to make trouble.

This has caused a lot of trouble in the sales departments of Volkswagen in the north and south.

Obviously, sales have plummeted.

So how to change this situation as quickly as possible is something that Volkswagen must consider.

"Of course, I understand what you say."

"But now it's not okay to recall, when Nanshan Group and those independent brands see that we have been resisting non-recall, it is estimated that they will be more unscrupulous."

"Even the ministries and commissions in Huaxia will come out to coordinate because the matter is too big."

"Rather than that, it's better to choose a recall."

"As for the problem you mentioned, it's actually easy to solve."

"Now the problems of DSG are mainly abnormal noises and stutters, other power interruptions and the like, if consumers have feedback, we will arrange someone to test it."

"If there is no feedback from consumers, then a symbolic inspection of each 4S store is enough."

"It doesn't mean that all transmissions need to be replaced or repaired after we recall."

Clearly, Vondel was ready to play with a false hand.

Didn't you want me to recall?

Okay, I'm recalling!

But in order to minimize costs, I don't actually do anything after the recall.

Of course, Vondel chose this option, because Volkswagen itself did not find a complete solution to DSG's problems.

Otherwise, there would have been no need to toss around like that.

The DSG is problematic, and von Del is well aware of this.

If something is not replaced after the recall, there is a high probability that something will still go wrong in the end.

They are now mainly trying to ease the situation so that sales can stabilize.

Otherwise, there is no sales, and there is no point in saying anything.

After understanding Vondel's idea, Strauss was bitter in his heart, but there was no better way.

Who really has a problem with DSG that is their own this time?

……

With this conversation between Vondel and Strauss, Volkswagen Huaxia soon joined forces with Chuncheng Volkswagen and Modu Volkswagen to launch a recall campaign.

At the same time, in order to salvage its reputation, mitigate the impact of this incident on future sales, and dispel consumer concerns, Volkswagen also announced a new warranty policy.

The warranty period for DQ200 (seven-speed) and DQ250 (six-speed) dual-clutch transmissions manufactured before May 31, 2011 has been extended to 10 years or 160,000 km, whichever comes first.

After this recall announcement and the announcement of the new warranty conditions, public opinion on the Internet finally began to develop in the direction of Volkswagen's favor.

Of course, the impact of this event will certainly not fade so quickly.

After all, whether some of the maintenance plans announced in this recall announcement can really solve the current problem has been questioned by many people.

Therefore, it is a high probability that Volkswagen's sales will continue to be affected for a period of time in the future.

"Mr. Cao, Volkswagen has finally admitted defeat, but it is estimated that it will be difficult for DSG's reputation to completely improve."

"I'm ready to continue to arrange for some people to follow this matter and not let Volkswagen have a good life."

After Yin Chuan saw Volkswagen's recall announcement, he called Cao Yang as soon as possible.

In this activity, Nanshan Group and Chery Automobile were the most active.

Chery Automobile is now the No. 1 domestic self-owned brand car company in terms of sales, and it hopes for further development.

"This is naturally possible, but Zhu Zhengfeng from Chuncheng Automobile Group called me personally, and Modu Automobile Group also contacted me."

"I'm not fit to do too much for the time being."

Cao Yang directly told Yin Chuan the actual situation, lest people feel that the Nanshan Group was hiding behind and enjoying the benefits.

"Understood!"

"This time, we can be regarded as making Chuncheng Volkswagen and Modu Volkswagen ruthless, and it is normal for Chuncheng Automobile Group and Modu Automobile Group to be a little anxious."

"However, I estimate that Changan Ford, Yangcheng Honda, Yangcheng Toyota and other car companies will not let go of Volkswagen easily."

"Who makes Volkswagen the number one market share?"

Yin Chuan did not become lost because of the withdrawal of the Nanshan Group, after all, this counterattack has been a success so far.

It is unrealistic to expect to use these means to directly take the Volkswagen down.

Even the Korean car companies have not been completely killed, let alone Volkswagen, which has a deep heritage.

However, this time, after all, many people really saw the influence of Nanshan Group.

Let more people know that Nanshan Group is not so easy to provoke.

Cao Yang's goal can be regarded as achieved.

……

"McTee, do you see that?"

"Volkswagen was cleaned up by Nanshan Group this time."

"If you want to mix well in the Huaxia auto market, you just can't stiffen the relationship with Nanshan Group, otherwise people can always find a way to deal with you."

"The previous imperial capital, Hyundai and Yueda Kia, and now Volkswagen, are the best examples."

Aimoha is looking at the two most important battles in the auto market in the first half of this year.

Naturally, BMW's marketing staff were not idle, and collected a lot of information behind it for analysis and research.

And Aimoha is also very glad that the relationship between BMW and Nanshan Group is not bad.

Otherwise, it is estimated that BMW cars will be very uncomfortable when the time comes.

In any major automotive market, the influence of local car companies is huge.

In the United States, for example, General Motors and Ford cannot be provoked.

When it comes to Toying, Toyota is the existence of kings.

As for in Goryeo, there is no need to say more.

The same is true in France and Germany.

The automobile industry is different from ordinary enterprises, and its industrial chain is very long.

This means that it can play a very powerful role in driving the economy.

For example, an automobile factory and a steel mill with annual sales of 100 billion yuan must be more fond of automobile factories in the local area.

Because people's sales of 100 billion yuan are likely to bring various output values that can be two or three times higher.

However, steel mills do not have much industrial chain, iron ore is directly imported, and coal is generally not purchased locally.

In the end, what was left over to the local area, apart from sewage and exhaust gases, contributed very little.

"The influence of Nanshan Group is indeed much greater than we imagined."

"The most important thing is that people's marketing plans are also very powerful."

"Whether it's promoting their own models or attacking their rivals, they often find ways to be creative."

"It's a great thing for our marketing team to learn."

As the sales director of BMW Huaxia, McTee believes that his ability is very outstanding.

But when faced with the marketing team of Nanshan Group, he had little confidence.

After all, what is everyone's level, onlookers can see it very clearly.

Blindly putting gold on your face will not have any good effect in the end.

It is not only BMW and other car companies that are also very touched by this matter.

There is also Nokia, which is desperate for life and death by Honor mobile phones.

"Chai Hang, have you noticed the news that Nanshan Group has joined forces with Huaxia's own brand to deal with Volkswagen this time?"

Zhao Colin, as the general manager of Nokia Huaxia, has been in a lot of trouble this year.

However, the more this is the case, the more he wants to find some way to break the game.

So in recent months, his work has been even busier.

Not only is there a lot to do inside the company, there are various reforms to promote, but outside the company, he has also invited some experts to train executives.

"I saw that Nanshan Group seized the point that Volkswagen DSG had quality problems, concentrated on marketing, and forced Volkswagen to be recalled, and it is estimated that Volkswagen people will vomit three liters of blood."

As a sales director, Chai Hang naturally has to pay attention to various marketing cases at any time.

At the same time, he is always trying to find suitable opportunities to change jobs.

Volkswagen's DSG issue has been a hot topic on the whole network during this time.

It was impossible for him to pretend not to see.

In China, behind any hot event, there is often something worthy of marketers to scrutinize and analyze.

This time, the same is true for DSG.

As long as you investigate a little, you will know that this time the DSG incident can make such a big fuss because Nanshan Group wants to retaliate against Volkswagen.

This is already in the category of business warfare.

After knowing this news, Chai Hang and other marketers are naturally more interested in learning more about the reasons behind it.

"I think this marketing method of Nanshan Group can be used as a plan for us to fight back against smartphones."

"As a new thing, smartphone software often has various bugs, and their screens are particularly fragile."

"Due to the relatively large screen, the battery life is also an issue."

"On various IT forums, there are also many people complaining about Honor mobile phones and Apple mobile phone products."

As soon as Zhao Colin said this, Chai Hang immediately knew what the other party's idea was.

However, this time, Chai Hang's heart was not positive at all.

Through these months of riding a donkey to find cattle, he has fully realized that smartphones are the future, and traditional mobile phones must decline.

The people at the headquarters are still holding Microsoft's thighs, and they want to change the passive situation in smartphones through cooperation with Microsoft and Intel.

By the time Nokia has made a big move, it is estimated that smartphones have completely defeated traditional mobile phones.

At that time, even if Nokia has a big business, it will not be able to support it.

"Mr. Zhao, the company's marketing expenses in the past six months have been a lot, and even exceeded the budget many times."

"The terminal discount margin of each mobile phone is also relatively large, and the profit margin is already relatively low."

"I think the most important thing to think about at this time is to stabilize the situation, let everyone calm down a little, and think about what should be done to really change the situation."

When Chai Hang said this, Zhao Kelin couldn't help frowning.

From Chai Hang's words, he felt a trace of decadence.

As an executive of a company, how can you do this?

But Nokia's current situation is really very bad.

Sales have declined year-on-year for nine consecutive months, hitting new lows.

According to this rhythm, by December this year, it may be that the monthly sales of Honor mobile phones will surpass Nokia.

It's definitely a very scary thing and something that hasn't happened in the last years.

However, Zhao Colin found that he seemed to have no way to do anything?

No way!

You can't sit still!

While Nokia hadn't fallen yet, he had to find a way to transfer back to headquarters, or change jobs.

……

DSG's reputation has been a bit bad lately.

Volkswagen is certainly the most hurt, but there's one other company that's a bit depressed.

That's BYD!

"Mr. Wang, our dual-clutch gearbox has basically completed the development, and the original plan was to be officially released to the public recently, and it will be equipped for the first time on the new S6 at the end of the year."

"But at this time, it doesn't seem like a good place to promote it."

Liang Chuanqing, as BYD's vice president in charge of R&D, has not spent less time leading people to overcome transmission technology in the past two years.

The traditional AT gearbox has a relatively high threshold, and after some internal analysis by BYD, I feel that it can't be done.

Just a few years ago, Volkswagen began to vigorously promote the TSI+DSG strategy, so BYD also shifted its attention to the dual-clutch gearbox.

After several years of hard work, BYD has now mastered the independent production of the most important dual-clutch module in the dual-clutch transmission and the completely independent design ability of the dual-clutch electronic control software, and has become the first and only independent brand car company that can independently produce dual-clutch transmissions.

With this technology, BYD gearboxes don't need to be purchased from Nanshan gearboxes in the future.

This was originally Liang Chuanqing's biggest achievement.

But now it's a little embarrassing.

"We've invested so much in dual-clutch transmissions, so even now because of Volkswagen's bad reputation for DSG, we can't give up completely."

"But we can also be flexible and not switch all the gearboxes to our own dual-clutch transmissions at once."

"When the time comes, we will make some adjustments according to the market reaction."

"Of course, when advertising our dual-clutch transmission, we also need to highlight the difference between our products and Volkswagen."

"It is not easy for everyone to realize that we can become the first company to produce dual-clutch gearboxes in China."

Wang Fu was also a little aggrieved.

Some time ago, Nanshan Group led the retaliation against Volkswagen, although BYD did not contribute the most, but it also participated.

However, relatively speaking, BYD's benefits are relatively limited.

Even now, to some extent, he has become a victim.

Where is the reasoning in this?

"Well, that's all there is to it."

"But what I'm worried about is what will happen to the Nanshan gearbox after this dual-clutch transmission is launched."

"It would be embarrassing if they were angry and wanted to make a move specifically against us."

Liang Chuanqing said a little worriedly.

After all, the emergence of BYD's self-developed dual-clutch gearbox is certainly not a good thing for Nanshan gearbox.

There is no reason for the other party to be happy.

"Nanshan Group is not so domineering, so it will not deal with us because we have developed our own gearbox."

"As long as our gearboxes are not sold to the outside world, they should still be within their tolerance range."

Wang Fu thought for a moment and gave his own judgment.

In terms of the supply of gearboxes, Nanshan gearboxes are only BYD's suppliers after all.

No OEM can accept that its suppliers are above them.

BYD is no exception.

Besides, the engines that were developed independently before, and now there are gearboxes, which doesn't seem to be a particularly big impact.

However, although Wang Fu and Liang Chuanqing guessed so, in the end, the response plan on the side of the Nanshan gearbox was different from what they thought.

(End of chapter)