As the largest automotive media in China, Autohome still has a great influence.

Especially in the automotive industry, its impact is even less so.

Soon, the article was reposted by many people on Weibo.

Many forums have also sprung up with all sorts of negative news against DSG.

"When you step on the accelerator, it will rattle, and it will click when you drive normally."

"The car of the magic capital, when the new car is 1300 kilometers, I found that there is an occasional power interruption problem, which is the same as everyone reflects. Later, continue to drive for a period of time and find that the power interruption mainly occurs in the moment when the vehicle upshifts and downshifts, if the throttle is slightly larger at this time, most of the cases can control the frequency of power interruption, or when the power is interrupted, quickly lift the accelerator pedal and instantly re-press the accelerator pedal can also solve this problem. ”

"I'm 8,000 kilometers old, and I've had more than 5 occasional stalls, and I found that they were all in 3rd gear, and I couldn't stand it."

"Don't take chances, after one interruption of mine, the gearbox just went down."

"Mine is also a Magotan stall, and the clutch assembly has been replaced, and it is still stalled when I go to the test car on the day of the change."

"It's obviously a design flaw, so why not recall?"

"My car also stalled, and I went to the 4S store to upgrade the software, how can this be?"

……

Of all the comments, few of them are good things to say about DSG.

Of course, Volkswagen's response this time was relatively fast.

Less than half a day after the news came out on Autohome, some of the comments below have changed.

"What do you mean by a design flaw? We must be rigorous in what we say. Until there is an official confirmation that DSG has technical defects, it is difficult for us to make conclusions based on our own guesswork.

In fact, there is nothing unacceptable, computer software, mobile phone software, these are not all used for a period of time to use the new patch? I think that's a normal thing. ”

"I agree with the point of view upstairs, the degree of electronic control of cars is getting higher and higher, and there are more and more things that need to be controlled by the program, and the software is also developed by software engineers, and it is impossible to put it in place at one time, so it is normal that there will be corresponding patch upgrades in the later stage."

"I don't deny that DSG had some problems at the beginning of its listing in China, including death flash, including D2 jitter, but now let's see if there are any of these reactions? At the very least, it can be said that it is much less than before, which means that Volkswagen still has done the work, and as for the power interruption problem mentioned this time, I think it can be solved by software. ”

"I feel that this gun script is written at a certain level......"

"Volkswagen DSG is not perfect at the moment, this is what people know, but after all, DSG is a new transmission system, and there needs to be a continuous improvement process, and we users need to play an active role in this process and be a little more tolerant."

"Mentality is really important, since you choose to use it, so many people use DSG. You are not the first person to use DSG, and you are by no means the last person to use DSG, so what do you have to worry about, hehe, if there is a problem, find the public to solve it! ”

"It is recommended to discuss from a technical point of view, rather than a one-sided evaluation of good and bad! Let's discuss! ”

……

Although both forces were in action, more car owners soon joined in.

In order to prove that what they said was true, these car owners directly showed their cars and people in the forum.

That persuasiveness must be much stronger.

So the situation quickly turned against Volkswagen.

"Vondel, this time the public opinion against DSG is menacing and developing very quickly."

"I think the company needs to pay attention to it and respond positively."

As the general manager of Spring City Volkswagen, Tariq is a little panicked right now.

Chuncheng Volkswagen's sales performance last year was very bad, not only compared to Modu GM, but also not comparable to Modu Volkswagen, and was even surpassed by Chery Automobile.

If he continues to lose this year, he feels like he can't keep his position below the ass.

The days in China were much more comfortable than those in Germany. He didn't want to go back.

So after feeling the offensive of public opinion, he immediately panicked.

"We just had a dispute with Nanshan Group about the automatic start and stop of the engine, and then Autohome released a series of articles against DSG."

"This is obviously the Nanshan Group is doing something, they are retaliating against us!"

Strauss's statement was immediately recognized by everyone.

The situation is indeed more obvious, although DSG itself does have some problems, but it is not new to today.

Now that the topic is suddenly so hot, it's clear that someone is behind it.

Think about who Volkswagen has a bad relationship with recently, and who Autohome has a good relationship with, and everything has an answer.

"Even if we know that this matter was caused by the Nanshan Group, what can we do?"

"Now that public opinion has developed, many car owners have also called to complain."

"Our 800 toll-free numbers are going to be blown up!"

Vondel's face darkened, and he glanced around the crowd attending the meeting.

His mood can be said to be very bad.

Obviously, in the beginning, the situation was very favorable for Volkswagen.

How did such a big change begin to take place in just a few days?

The most important thing is the problem of DSG, because it is still under warranty before, in fact, everyone is not very fierce.

Volkswagen itself is also doing various analyses to solve the problem from the source.

Then there will be no more problems.

But before they could find the cause of the problem, the matter was over.

"Almost all of our current models have been switched to DSG, and if DSG's reputation is bad, the impact on us will be huge."

"It was a very difficult decision to stay with the DSG or change gearboxes."

"I think it's better to try to reassure consumers as much as possible, and at the same time, let the headquarters solve the problem as soon as possible."

As the purchasing director of Volkswagen, Bu Defan also participated in this meeting of Volkswagen Huaxia.

Both the Spring City Volkswagen and the Modu Volkswagen are victims of this DSG problem.

And this problem was essentially brought over by Volkswagen, so these Germans are also nervous now.

"Until a complete solution is found, we really can't easily admit the problems of DSG, otherwise it will be difficult to end."

"Consumers in China are often easier to deal with, as long as they give some small favors, everything will be easy to do."

Strauss's point of view should represent the views of many Germans in Volkswagen China.

For example, Jetta and Santana, which are many years old, have always sold very well in China.

Volkswagen was reluctant to stop producing them.

Even if the new model is changed to a new name, it is directly sold as a new model, and consumers will admit it.

It's really the friendliest consumer in the world.

"The top priority is not what we want, but how we can deal with it."

"If you keep waiting, you will definitely be more passive when the time comes."

"Although we think that this matter was first started by Nanshan Group, other car companies will definitely fall into the ground."

"The longer it drags on, the greater the impact, and the harder it will be for us to clean up."

Vondel's mind is fairly clear.

This time, I guess I can't avoid the problem if I want to.

Rivals won't let Volkswagen pass this level so easily.

The previous method of downplaying the problem through time is probably not working this time.

"Volkswagen is the first batch of foreign-funded car companies to enter the Chinese market, and has made indelible contributions to the development of China's automobile industry."

"Many of the Chinese employees who worked in Modu Volkswagen and Spring City Volkswagen back then are now also working in various ministries and commissions."

"Their influence on the Huaxia automotive industry is very huge, and I think we can consider promoting this matter through the strength of the joint venture party."

"Even if it's not completely suppressed, at least don't let so many companies jump out and besiege us."

Strauss immediately made a very meaningful proposal.

At that time, the main reason why Volkswagen was willing to make Chuncheng Automobile Group a major shareholder in Chuncheng Volkswagen was that it valued the influence of Chuncheng Automobile Group.

Now that Chuncheng Volkswagen has encountered problems, it is natural that Chuncheng Automobile Group, the big brother of the Chinese automobile industry, will come out.

Vondel also agrees with this.

"I'll call Zhu Zhengfeng directly to see if he can give some support."

"In each joint venture company, we should also communicate with the person in charge of Huaxia, let them exert their influence, and let the media stop tossing."

Without any hesitation, Vondel agreed with Strauss.

And along with this meeting, Volkswagen also soon had a new action.

……

……

"Editor-in-Chief Fang, this time Nanshan Group brought a group of independent brands to PK with Volkswagen, and the situation is a bit interesting."

As the backbone of NetEase's auto channel, Lin Jiayan naturally quickly learned about the recent events in the automotive industry.

The key is that in the past few days, there have been marketing personnel from car companies or advertising companies who have contacted NetEase Auto to communicate about some advertorials and forum management.

In this way, Lin Jiayan naturally has more information.

"Both Modu Volkswagen and Spring City Volkswagen have contacted us, hoping that our website will not report DSG-related news."

"As long as we agree, they will add at least 10 million yuan in additional advertising projects this year."

"I guess this time not only our website received this contact, but other websites must be similar."

"Volkswagen is ready to throw money at DSG to suppress the matter."

Fang Dawen is not stupid, Lin Jiayan can see things clearly, and he naturally sees them very thoroughly.

And because he is the person in charge of the channel, he has more information than Lin Jiayan.

"If the DSG quality problem this time is really initiated by the consumers themselves, they can basically achieve their goals by doing so."

"At most, for a week, there will be other hot news covering up the matter."

"But this time they offended the Nanshan Group, I'm afraid it won't be so easy."

"On the side of Autohome and Weibo, it is obviously not something that Volkswagen can handle."

Lin Jiayan looked a little lively, and didn't dislike the big thing.

The more there are various things going on in the automotive industry, the happier they are as media people.

If the weather is calm, then their life will not be easy.

It's like an arms dealer who always wants war going on all the time in the world, so that their business is good.

If everyone is peace-loving, they will have no business.

The competition between car companies is war for Lin Jiayan and them.

They can effectively use their own publicity platform to get more benefits from it.

"Volkswagen shouldn't have gone to Nanshan Engine to touch porcelain in order to increase its popularity some time ago."

"If they don't take the initiative to provoke the Nanshan Group, I don't think Mr. Cao will scold them on Weibo."

"There will not be a crisis of public opinion caused by DSG's quality problems so soon."

Fang Dawen saw the problem very thoroughly.

There are many things that he has no evidence, but he can see them clearly.

"However, Volkswagen's DSG is really not good, and there are so many problems in the market without too much time."

"On the contrary, it is the product of Nanshan gearbox, and I have hardly heard any bad complaints over the years."

"It is estimated that consumers will be hesitant to use DSG models in the future."

As soon as Lin Jiayan said this, Fang Dawen couldn't help but interject next to him, and said: "Not only that, the outbreak of the DSG problem is likely to make some car companies that are ready to follow the trend to develop DSG gearboxes give up this choice and continue to buy AT gearboxes from Nanshan Gearbox." ”

"Invisibly, it can be regarded as a contribution to the stable development of Nanshan gearbox."

"But Volkswagen has a headache, DSG's problem is objective, and it is very difficult for them to deny it."

"But I don't think they have found a complete solution to this problem, otherwise they wouldn't have dragged it out."

Fang Dawen also looks at the excitement and does not dislike it.

Let's just let those giants fight hard.

This kind of thing, it's better to do it once a month, and that's perfect.

……

DSG-related issues are very popular on the Internet.

In addition to Volkswagen, Nanshan Group, Chery Automobile and other participants, other car companies are naturally very concerned.

Everyone is even thinking about how they should deal with this situation.

"Austin, I have communicated and understood with the quality department and the after-sales service department that there is a problem with Volkswagen's DSG, which should be a fact."

"Now Huaxia's own brands led by Nanshan Group are firmly grasping this opportunity to besiege Volkswagen, and I think this is a great opportunity to consolidate GM's position in the Huaxia automobile market."

"According to the total number of units of Volkswagen in the north and south, their sales last year were still a lot more than ours."

"If we can make the number of units in both the north and south Volkswagen drop by a step, but we can continue to grow, then this year we can not only continue to win the sales championship, but also make our sales more than the North and South Volkswagen combined."

As the deputy director of the sales department of Modu General Motors, Su Huasheng couldn't wait to join the battle to encircle and suppress Volkswagen.

GM has been the boss of N years in the world, and it was only in the past few years that it was pulled down by Toyota.

In addition to Toyota, Volkswagen is GM's main competitor in the world.

There is no one of them!

In this case, the people at General Motors naturally hope that Volkswagen will be unlucky.

However, Volkswagen, as an automobile giant that entered China in the 80s, has a huge influence in the Chinese market.

Especially in the northern market, Volkswagen has a good reputation.

Even if GM wants to make a small move, the effect is very limited.

However, this time, Nanshan Group joined forces with various independent brands in China to seize the handle of Volkswagen and completely stink the reputation of DSG.

This incident made Su Huasheng see hope.

"It's already very lively, if we continue to participate, how else can we help?"

Austin naturally hopes that Volkswagen will be as unlucky as possible.

He didn't know what he was supposed to do, though.

"In fact, there is no need to do anything special, as long as our 4S store does some targeted propaganda skills, it can have unexpected effects."

Su Huasheng didn't dare to make too many ruthless moves, after all, Modu Volkswagen and Modu General Motors have a common shareholder, that is, Modu Automobile Group.

If the people of Modu Volkswagen go to Modu Automobile Group to complain, it is estimated that Su Huasheng will also be criticized.

Of course, dead friends don't die poor.

Even if everyone is a group, they are actually competitors.

So as long as he doesn't get caught, Su Huasheng still wants to do something.

In this way, the performance of the sub-demon capital will be more prominent at the end of the year.

Only by yourself can you have a better chance of promotion.

"What do you think will have the most effect, do what you want."

"I only look at the results, I don't ask about the process."

As soon as Austin said this, Su Huasheng breathed a sigh of relief.

It's better this way, and all the initiative is in your own hands.

……

"Mr. Cao, since the day before yesterday, there have been many cases of car owners returning cars in Volkswagen 4S stores around the world."

"Early this morning, related news was directly on the hot search."

"Volkswagen has approached a lot of media to suppress these things, but the effect is not very obvious at the moment."

"Although those media collected money, they didn't want to miss such a good traffic."

"In this wave of counterattacks, I feel that Volkswagen's loss is at least 1 billion."

Counterattacking Volkswagen is a major event during this time, and Zeng Tingting naturally wants to report some situations to Cao Yang in a timely manner.

Judging from the current situation, all the development is very much in line with Zeng Tingting's expectations.

Among the business war cases in the automotive industry, perhaps this case can become a classic.

"Has there been any change in sales at Volkswagen dealerships around the world?"

No matter what the counterattack is, it will definitely fall on sales in the end.

So Cao Yang is very concerned about the changes in Volkswagen's sales.

"I chatted with Guo Shufu of Yangcheng Huaqiang Group yesterday, and the sales volume of their Modu Volkswagen 4S store decreased by 7% compared with the same period last month."

"And he feels that there is no way to completely reverse this situation in the next few months."

"So I estimate that Volkswagen wants to achieve positive growth in the Chinese market this year, and it is estimated that it will be very difficult."

When Zeng Tingting said this, Cao Yang couldn't help but show a smile on his face.

Although these actions cannot directly bring down the North and South Volkswagen, the purpose of affecting the sales of people has been achieved.

This has been enough for Volkswagen to feel distressed for a long time.

Sales are profits!

The current automobile market is not as volatile as in later generations, and the average profit margin of Volkswagen in both the north and south can go to more than 10%.

In other words, a 200,000 car has almost a profit of 20,000 yuan.

If you buy 10,000 fewer cars, you will lose 200 million in profits.

At this current pace, Volkswagen is definitely selling more than 10,000 fewer cars.

This loss is huge.

In the future, see if Volkswagen and other car companies dare to provoke Nanshan Group easily.

"Keep working harder, and we must get Volkswagen to admit that there is a problem with DSG."

"Otherwise, people would think that we are using our influence to pour dirt on Volkswagen."

On some issues of principle, Cao Yang feels that it is necessary to adhere to them.

This time, if Volkswagen does not admit its own problems, then it can be publicized to the outside world as someone hacking itself.

But if Volkswagen officially admits its its own problems, the situation is different.

The approach of Nanshan Group and those independent brands is to ask for the lives of the people, which is a righteous move.

This positioning is still very important.

"I have communicated with the sales department of several other independent brands, and the next step will be to find a way to mobilize car owners from all over the world to make trouble in Volkswagen's 4S stores."

"You can even pull people from dealers such as Ford, GM, Toyota, and Honda to promote this through the relationship between dealers."

"In a city, the size of the car market is relatively fixed."

"If Volkswagen's sales can be reduced, then some of the diverted consumers will naturally continue to choose models of other joint venture brands."

"To some extent, other joint venture brand car companies are the biggest beneficiaries of this event."

The public opinion offensive is very important, but after all, selling cars does not rely on the Internet to sell cars, and in the end it is necessary for 4S stores to implement it.

Therefore, it affects Volkswagen's sales at the source, makes people go to 4S stores to make trouble, and directly makes Volkswagen's stores have no customers, not to mention sales.

This kind of thing, once you pick a head, there must be more car owners actively participate in it.

After all, in the end, Volkswagen will definitely come up with the benefits of a piece to appease its owners.

Even when some car owners go to make trouble, they can get a subsidy of several hundred yuan a day from a special channel.

Anyway, as long as there is an effect, it doesn't matter whether the means are dirty or not.

"Didn't Huaxia TV expose the bad Kumho tires this year?"

"Now Volkswagen's DSG bad problem is so serious, but the other party has not taken the initiative to recall it at all."

"You can try to contact Huaxia and see if they can use the DSG issue as an extension of the 315 campaign and report it there."

The relationship between Nanshan Group and Huaxiatai is definitely very iron.

As long as it is not too demanding, it can often be achieved.

This time, if you want to beat Volkswagen and force them to bow their heads, you will definitely need a variety of means to take action together.

Otherwise, it would be a pity if the effect was not enough.

With Cao Yang's instructions, Zeng Tingting naturally became more unscrupulous in doing things.

Soon, Volkswagen DSG's quality problems became bigger and bigger.

Not to mention the automotive professional media, even other portals have also begun to report on a large scale.

Even some Nanshan film and television stars realized the subtleties and began to post some related content on their Weibo.

As a result, Volkswagen's side finally became a little unbearable.

(End of chapter)