Chapter 686: The King of Marketing, a New Situation for Starlink
People outside are very concerned about Nanshan Group's "Starlink" plan, let alone the people inside the company.
Zeng Tingting reported her thoughts to Cao Yang in combination with the situation of future automobiles.
"Mr. Cao, the main focus of our future cars is autonomous driving and intelligent networking."
"But in terms of intelligent networking, the current progress is actually not very large, and consumers have not yet felt the advantages in this regard."
"I think in the future, we can combine the establishment of Starlink and link it with the intelligent network business of future automobiles."
As the vice president of Future Automobile, Zeng Tingting is now particularly concerned about the development of electric vehicles.
In addition to fuel saving, she naturally hopes that electric vehicles can give consumers some different experiences in other aspects.
Otherwise, the appeal of electric vehicles to ordinary consumers will always be relatively limited.
After all, many people only drive 10,000 kilometers a year, and saving fuel is saving thousands of yuan.
In order to save thousands of dollars, consumers do need to bear various problems such as the rapid depreciation of electric vehicles and the inconvenience of charging.
In this case, people will naturally not buy it.
But if electric vehicles give people a stronger sense of technology and more different content, then the situation may improve.
"That's a good idea, but Starlink wasn't built that quickly."
Cao Yang didn't expect Zeng Tingting to be able to link the business of the future car with the "Starlink" plan.
This is naturally not a bad thing for "Starlink" and future cars.
"It will definitely take several years for the large-scale popularization of electric vehicles."
"At that time, our 'Starlink' will have some movement, and that will be enough."
"In the area of intelligent network business, if 'Starlink' can be used to realize the communication between cars and the traffic signals outside, the car will eventually become like a large mobile phone."
"It's probably going to make a very big difference."
"When the time comes, it's no problem to surf the Internet, play games, or anything in the car."
"It should be a good publicity point."
"Besides, even if nothing is realized, it is already a very good gimmick for publicity that the intelligent network business of our future car can be linked to something as technological as 'Starlink'."
Zeng Tingting is now definitely the king of marketing in the automotive industry.
As soon as she put forward this point of view, Cao Yang immediately felt the wonderfulness of it.
After all, the car is linked to the satellites launched by itself, and it can even be said that for the intelligent network business of the future car, Nanshan Group has directly launched tens of thousands of satellites.
This gimmick has definitely been hyped for many years.
In this hype process, it should also be very effective to pull the brand power of the future car from other brands.
"Your idea is very good, Mi Ying, you can call Xia Qingqing over too."
Drawing inferences from one another, cars in the future can touch the porcelain "Starlink", and the Honor mobile phone is naturally not to mention.
After all, satellite communication is a thing, and everyone will still think of mobile phones for the first time.
You can even bring your phone and car together at the same time to make the topic even hotter.
After all, with the popularization of smartphones, the situation that cars were cars and mobile phones were mobile phones in the past will gradually become various intersections between cars and mobile phones.
"Mr. Xia, in the future, the car is ready to tie the intelligent network business with the 'Starlink' plan to promote it."
"Honor mobile phones can consider developing a technology that combines mobile phones and 'Starlink', so that our mobile phones can directly make satellite calls in the future."
"And it's the kind of satellite phone that the average person can afford."
Cao Yang didn't discuss too much with Xia Qingqing, and directly told her his thoughts.
Satellite phones are not new.
But when combined with a mobile phone, it's very different.
When I hear about satellite communication, it is estimated that many people's first reaction is "expensive".
Because satellite phones are very niche, the price of a single large satellite phone is often tens of thousands.
So there is nothing wrong with the impression that it is expensive.
However, in some maritime or remote areas, the existence of satellite phones is still very significant.
Therefore, combining the Honor mobile phone with "Starlink" is definitely a very promising thing.
At least in the publicity gimmick above, it will not be worse than the car of the future.
Xia Qingqing is naturally knowledgeable, and when she heard Cao Yang say that, she immediately realized the benefits.
"No problem, I'll talk to the technical team later and see when I can develop this feature."
"But there's never been a phone that has been able to make direct calls to satellite phones before, and if we're going to be compatible with that, the chip and the motherboard will need to be redesigned."
"And you also need to know some specific information about 'Starlink' to do in-depth development."
Although Xia Qingqing is not a professional in the communications industry, her personal knowledge reserve has also increased a lot in the past few years of managing Honor mobile phones.
So she still understands some of the more basic technical situations.
"The problem of combining mobile phones and satellite calls not only involves our own technology development, but also closely related to mobile and other communication companies."
"It will definitely not be possible to work out directly in the next few years, as long as there are some specific situations that can come out in five years."
It will not be until 2023 that this problem will be completely solved.
Cao Yang naturally didn't expect the Honor mobile phone to come out so quickly, and the necessity was not very sufficient.
In recent years, there are still many ideas for new products of Honor mobile phones that can be used, and it is not time to use the big killer of satellite calls.
However, this at least makes everyone look forward to the "Starlink" plan even more.
This also means that "Starlink" is not a thing to draw a pie, but has a real application scenario.
In the future, it will even be closely related to Nanshan Group's drone business and other aspects of business.
"Five years should be enough."
"Now that the R&D team of Honor mobile phones is expanding rapidly, we will also consciously recruit relevant technical personnel at that time."
After listening to Cao Yang's words, Xia Qingqing was not too worried.
Five years is enough time to do a lot of things.
Even if no one has done this before, it doesn't mean that Honor mobile phones can't handle it.
With these discussions within the Nanshan Group, the popularity of "Starlink" is even higher.
Especially now that Huaxia's car and smartphone businesses are very hot.
After Zeng Tingting and Xia Qingqing released their respective "big cakes" related to "Starlink" in advance, everyone's attention was even higher.
And the space exploration technology company, which has always paid attention to the movements of the Nanshan Group, has naturally noticed this situation.
"Dears, do you think Nanshan Group's 'Starlink' plan is feasible?"
Musco felt a little excited all over his body right now.
The "Starlink" project, which is highly consistent with some of the ideas in his mind.
He hadn't fully figured out whether he would do this business in the future, but he didn't expect that there would be a company in Huaxia to do it.
"It sounds a bit fanciful, but in theory, it's fine."
"I even think this is a very good idea, which can solve some of the problems of various communication now."
Dears is also a knowledgeable person.
"Starlink" is not something that ordinary enterprises can handle.
But once it is really done, the power is also very huge.
Especially when combined with mobile phones, automobiles and other carriers, it may be able to exert unexpected effects.
Not to mention that it may also have very different prospects for military applications.
"Judging from the current information, Nanshan Group is also preparing to develop recyclable rockets, which further proves that there is no problem with our previous development ideas."
"But we have to find a way to speed up the progress, and we can't be overtaken by the other party."
"Dears, I'm looking forward to going to Huaxia to communicate with Nanshan Group now."
Musco felt that Cao Yang's thoughts were very close to his own.
Everyone is doing things that ordinary people find incredible.
Although this thing is a bit difficult to do, how can there be any point in doing something that is not difficult?
"Nanshan Group's technology in carbon fiber is very advanced, and the cost is also very advantageous, and we have room for cooperation."
"But the other party has been sanctioned, and if we trade directly with the other party, there may be some trouble."
As soon as Diers said this, Musco immediately waved his hand indifferently and said: "Nanshan equipment was also sanctioned before, but we also purchased a 12,000-ton super die-casting machine from the other party. ”
"There are always more ways than problems, and we have many ways to circumvent such sanctions."
"At most, it's a few more rounds through a few middlemen."
Boldly make some changes, this is what Musco has been doing.
As long as the Nanshan Group has what he needs, he feels that he can do it well.
Of course, these collaborations certainly didn't start immediately.
As long as the contacts between the two sides continue to increase, the opportunities for cooperation will continue to increase.
……
Nanshan Group's various operations have made many competitors a little dumbfounded.
Especially when the future car officially announced that it would cooperate with the "Starlink" project to engage in the Internet of Vehicles, Xingchen Automobile and Jaguar Land Rover also announced some related plans.
Although they are all pie paintings, the pressure on other competitors is still quite high.
"McTi, the marketing methods of Xingchen Automobile and Future Automobile are getting more and more powerful."
"In the future, in the Chinese luxury car market, there will really be no one who can hold them down."
"Fortunately, BMW Huaxia's performance in recent years has been quite good, otherwise I don't know how to explain to the headquarters."
Amoha was in a complicated mood and was drinking coffee with McTee in the lounge area.
Although the car market in 2011 was not as hot as last year, the growth rate for BMW was still quite good.
However, in times of peace, Aymoha still felt the crisis.
Xingchen Automobile, Jaguar Land Rover, Future Automobile, and Nanshan Group are developing together on several routes, which still brings great pressure to BMW.
"Nanshan Group's aerospace business has just begun, and everything is still on PPT."
"They are bold enough to directly link Starlink to the car's in-vehicle system now."
"But some consumers are still excited about the news."
"The car market in China is really different from overseas."
McTee also felt a little speechless.
During this time, Huaxia's auto market finally calmed down for a few days, but Nanshan Group was doing something again.
Since the beginning of this year, Nanshan Group and Chery Automobile have joined forces to encircle and suppress Korean car companies, and then there is a story of uniting Huaxia's own brand to deal with Volkswagen.
Although there is no one to target now, Starlink plans to combine with the car, and directly leave itself and all other car brands aside.
It's just such a gap, even if other brands want to draw cakes, it's a bit difficult to draw.
After all, not every car company will have the idea of developing the "Starlink" plan.
"The more this happens, the more we need to be flexible and not be consistent with the headquarters in everything."
"Even in the future, we need to separate ourselves from the headquarters and shoot in combination with the special market in China."
Aimoha feels that it is still necessary to fully respect the characteristics of the Chinese market.
Otherwise, BMW will have many difficulties if it wants to maintain its rapid development.
"I don't think it's a big problem, and the headquarters should be able to understand these situations."
"Even we can learn from Xingchen Automobile and make some more influential big plans."
"As for whether these plans can really be implemented in the future, that is a matter for the future."
If you are engaged in marketing, you need to be able to draw a big pie.
McTee also understands this true meaning more and more.
Also reacted to this matter relatively largely, it was Geely Automobile.
Because Geely has plans to cooperate with Nanshan Group to develop Starlink.
"Mr. Li, there is not even a shadow of this 'Starlink' plan, and we are going to publicize that the new models in the future will be combined with this plan to develop the car machine system, is it a bit too exaggerated?"
As the head of Geely's sales department, Peng Lin's marketing ability is naturally good.
But now he found that his train of thought still seemed to be a little out of pace.
My boss's thinking jumps a little fast.
"What's the exaggeration?"
"I have already communicated with Mr. Cao, and we will also invest in their big aerospace business in the future."
"Although the stake is not estimated to exceed 10%, the company is really involved in this 'Starlink' plan."
"Xingchen Automobile, Jaguar Land Rover and Future Auto dare to publicize, what are we embarrassed about?"
"Besides, being able to be linked to these high-end brands is also good for widening the gap between Geely Automobile and other independent brands."
As soon as Li Su said this, Peng Lin naturally couldn't refute it anymore.
However, he also mentioned a note, saying: "If you want to be associated with Starlink in the future, it is estimated that the corresponding parts need to be purchased from Nanshan Group." ”
"Otherwise, the Starlink system needs to develop some excuses and other information for some parts companies."
Although he is engaged in sales, he often has to deal with R&D and procurement, and he has a good understanding of the situation of parts.
Regarding this problem, Li Su didn't think it was a problem at all.
So soon, Geely Automobile also released information related to "Starlink" on its official WeChat.
This time it's good, and other independent brand car companies are also ready to move immediately.
After all, Nanshan Group is a leader in the Chinese automobile industry.
Geely Automobile has always had the goal of hitting the first place in sales, which makes Chery Automobile, the current sales leader of its own brand, a little anxious.
"Wang Ze, do you think that participating in the STARL program will have a big impact on our company's brand marketing and future development?"
Although Yin Chuan doesn't know much about Nanshan Group's "Starlink" plan, judging from the part of the news announced by Cao Yang, he knows that this is a plan with a huge investment.
Even after investing a large amount of money, it is a question whether it will be able to succeed in the end.
Chery Automobile's shareholding composition is very different from Geely's, so he can't simply decide to join the "Starlink" plan like Li Su.
"It's just a plan now, and it's hard to say what it will look like then."
"But if it does come to fruition, it will really have to do with cars."
"For example, in-vehicle navigation and in-vehicle communication can be closely related to it."
Wang Ze didn't dare to talk too much, and he didn't dare to say nothing.
His understanding of "Starlink" is relatively limited, and he is actually a little unsound in his heart.
"In addition to several companies under the Nanshan Group and Honor mobile phones, only Geely Automobile has made it clear that it wants to participate in this plan."
"The time and cost required to launch these tens of thousands of satellites must be very huge."
"At that time, the cost of Starlink will not be very low, right?"
Yin Chuan's face was full of confusion.
It's something to look forward to, but it seems a bit expensive.
"This also depends on how wide the application scenarios are at that time."
"If you have millions, or even tens of millions of users, the final amortized cost is not necessarily very high."
"After all, the amortization of these investments is not directly to be recovered within one or two years, but will be amortized at least over a five-year or even ten-year period."
As soon as Wang Ze said this, Yin Chuan's interest in the "Starlink" plan increased a lot.
What Nanshan Group wants to do, even if it seems very unreliable at the beginning, often succeeds in the end.
This time, the "Starlink" plan also looks very unreliable now.
But will it succeed in the end?
If it is really successful, it would be a pity if Chery Automobile did not participate in it.
"The sales department and the research institute will integrate together to see what benefits it will have for the development of the company if we participate in the Starlink plan of Nanshan Group."
"Then we came to a conclusion as soon as possible internally, don't miss such a good opportunity."
"If it is done well, maybe this can become an opportunity for Huaxia's own brands to confront international auto giants."
Yin Chuan's vision is not bad.
In recent years, the reputation of Huaxia's own brands has improved a lot, otherwise the effect of encircling and suppressing Korean car companies at the beginning of this year would not be so great.
But to say that it has fully reached the kind of brand influence of international auto giants, it is obviously still not.
Nowadays, although this "Starlink" plan is not specially prepared for automobiles, it can be a good way to enhance the style of independent brand car companies.
This is still very effective after the development of the enterprise reaches a certain stage.
"Well, there are many people paying attention to Starlink-related topics on the Internet now, whether it is the automotive industry or the mobile phone industry."
"Even some professionals in the aerospace field are involved in the discussion of this matter."
"If we're going to get involved, we need to get started as soon as possible."
"Otherwise, you'll miss out on this wave of traffic."
People who are engaged in marketing are naturally very aware of the importance of traffic.
A product, as long as there is enough traffic, even if the performance in all aspects is very average, can often achieve unexpected results.
In turn, the opposite may well be the opposite.
Otherwise, how could there be a saying that "the smell of wine is also afraid of deep alleys"?
……
The "Starlink" matter is getting bigger and bigger, and not only people in the automotive industry and mobile phone industry are discussing it.
There is also a discussion within aerospace science and technology.
Even Pan Jun suddenly came to Cao Yang to communicate and discuss the use of "Starlink" on special occasions in the future.
Of course, before determining the cooperation plan for special occasions in the future, Pan Jun needs to officially confirm with Cao Yang whether Nanshan Group is serious about engaging in these things.
"Mr. Cao, are you saying that the rocket-related technical talents recruited by Nanshan Group are used to be responsible for developing recyclable rockets, and then using these rockets to launch the satellites needed by 'Starlink'?"
Although there is some relevant information on the Internet, Pan Jun must confirm it with Cao Yang in person before he can further report to the above.
Otherwise, it will be embarrassing to come out with an oolong when the time comes.
"yes, the development of a recyclable rocket from SpaceX over there has been going on for a while."
"We have to speed up to catch up with them, otherwise they will occupy the market, and it will be much more difficult to get it back in the future."
Cao Yang didn't expect his "Starlink" plan to cause such a big response, and now he has to fight to put the agenda on the premise.
Otherwise, the attention of all parties will also bring greater pressure to Nanshan Group.
"It's a project that costs a lot of money, but the payoff isn't necessarily huge."
"Mr. Cao, aren't you afraid of losing money?"
With the strength of Huaxia, if the whole country is used to build "Starlink", it will naturally be possible.
Now that the Nanshan Group wants to do it on its own, Pan Jun is a little worried.
"In the future, there will be more application scenarios of 'Starlink' than everyone thinks, and as long as it is developed, it may not necessarily lose money."
"Besides, when there is more obvious progress in the future, you can also consider listing for financing."
Cao Yang had no way to tell Pan Jun too much, and there was no way to tell him that he was sure that he would be able to make a recyclable rocket and Starlink.
For now, I can only discuss some of the more general things there.
"It is difficult for companies that do not make money to be listed in China."
"And this project is so sensitive, it may not be convenient to get listed in the United States."
As a representative of the Nanshan Group, Pan Jun naturally has some knowledge in all aspects.
He also has a little understanding of the situation of listing and financing.
In the case of domestic A-shares, companies that have been losing money have no way to go public.
"The United States is not good, you can also consider Hong Kong stocks."
"Besides, even if you don't go public, you can make venture capital."
"As long as the prospects for the project are clear, funding is not an issue."
"Besides, as far as Nanshan Group's current profitability is concerned, there will be no big problem with the funding of this project."
"Moreover, there are quite a few companies that are interested in this project now."
"When the time comes, each company will occupy a few points of shares, and maybe the financial pressure will come down."
As soon as Cao Yang said this, Pan Jun didn't have that much doubt.
He communicated with Cao Yang again and confirmed that Nanshan Group really wanted to engage in "Starlink" this time, and his phased task would be completed.
(End of chapter)