Always chased and never overtaken.

When everyone's focus was still on "Starlink", Xingchen Automobile, which had not moved for a long time, once again invited various media to participate in its new model release activities.

Although it will not be released immediately, many equipment and photo information of the new model will be announced at the press conference.

That's enough to get a lot of attention in the automotive industry.

"Mr. Cao, this time we will first release the G7, an entry-level five-seater off-road vehicle, and then release the G8 after the G7 is launched every few months."

"Each campaign takes about two to three months to keep our G7, G8 and G9 off-road bikes hot enough."

Starting with the W9, W8 and W7 of the future car, the off-road vehicles of Xingchen Automobile are also ready to take a series of letters and numbers.

Mercedes-Benz has a big G, and in the future, Xingchen Automobile will also have its own big G.

Although the current SUV market, hard-core off-road is not particularly popular, everyone prefers urban SUVs.

But after years of gestation, the market size of SUVs has come up.

The first-generation G series of Xingchen Automobile will not be too square, but will greatly improve off-road performance while maintaining a certain appearance of an urban SUV.

This is also a little different from the off-road vehicle market in later generations.

After all, if you copy it completely, it is likely to fail.

Of course, the non-load-bearing body, a must-have attribute of a hard-core off-road vehicle, must also be there.

But the luxurious and comfortable experience is not less.

Even because of the use of a load-bearing body, the G series has put more effort into the interior, in order to make everyone feel different from the comfort of traditional hard-core off-road vehicles.

I want off-road performance, I want comfort.

In other words, the G series of Xingchen Automobile is to meet some consumers who want to do both.

"Xingchen Automobile's SUV is relatively successful, and it can even be said that it has led the trend of luxury SUVs to a certain extent."

"This time, we have entered the traditional off-road vehicle market on a large scale, and we hope to play a leading role in the trend."

"Our competitors, apart from the Mercedes-Benz Big G, BMW, Porsche and Audi do not have models in this area."

"As long as consumers recognize it, they can live comfortably for years to come."

According to Cao Yang's plan, it is almost enough for Xingchen Automobile to have these models developed now.

After the launch of the G series, the main work in the future will be to upgrade each model.

Brand new models will not be introduced anytime soon.

In this case, the responsibility of the G series is greater.

"In recent years, Tibetan tourism has been relatively hot, and the loop tour in the northwest is also relatively hot."

"I'm going to work with Autohome and Nanshan Film and Television to make a promotional video for the self-driving tour of Xingchen Automobile G7 in Tibet."

"Consumers who can afford the G7 tend to have more time for themselves."

"Organize them, and maybe these people will take the initiative to help carry out some propaganda in their respective circles at that time."

The new car launch conference is about to be held, and Zeng Tingting naturally has a relatively complete publicity plan.

Every publicity of Xingchen Automobile in the past is a very classic existence in the automotive industry.

However, the more classic the propaganda in the front, the more difficult it is to do the propaganda work in the back.

For example, the collision of the strength of the body is not suitable for now.

After all, everyone is already using a large number of hot-stamped parts, and the gap is no longer enough to attract attention.

Another example is the large-displacement engine, which has been installed and used on models such as Yangwang and Xingtu, and now the engines used on the G series are the same as them, so naturally there is nothing to say.

As for the gearbox, whether it is 8AT or 10AT, it has already been mass-produced and loaded, and it is not an innovation now.

Among the three major parts of the car, the two most important ones have no special publicity points.

In terms of chassis, due to the use of a load-bearing body, in fact, the theoretical comfort is definitely lower than that of Yangwang and Xingtu.

In this way, it is equivalent to the three major pieces are not easy to promote.

At the very least, it will be difficult to have a good publicity effect.

At this time, how to find something that attracts attention is more important.

Of course, as a relatively niche market, Xingchen Automobile's internal expectations for the G series are relatively low.

The G7, G8, and G9 models will be able to contribute more than 300,000 units to annual sales in the future, which is considered relatively successful.

Of course, this is only the first generation.

With the further expansion of the Huaxia automobile market and the increase in the market share of luxury cars, it is not an exaggeration to double the sales target by the time the second-generation G series is launched.

At that time, the goal of Xingchen Automobile's annual sales of one million was not a difficult goal.

As a high-end luxury brand, after the annual sales exceeded 1 million, Cao Yang had no special expectations.

There is no need to be like Mercedes-Benz and BMW, in order to further impact the goal of higher sales, to make some entry-level models that affect word of mouth.

From a profit point of view, maybe the car sells more, and there is no way to make more money.

This part of the market space can be completely given to future cars.

"This activity can be done, but if it's just such an event, it still seems a bit monotonous."

"Now there are a lot of sharing videos of self-driving tours on video sites such as Nanshan Film and Television and Youku, and you can guide the car owners in the car club to develop in this direction."

"In addition, the off-road vehicles of the G series, we can also focus on promoting their bulletproof version."

"In some special areas, the market for these off-road vehicles is still worth looking forward to."

"So it's necessary to make everyone aware of our off-road performance and let everyone know how safe it is."

The off-road vehicle with a non-load-bearing body is definitely stronger than the load-bearing body in terms of off-road performance.

Xingchen Automobile has made full consideration when designing these models.

Therefore, the four-wheel drive system is the standard product of the G series.

Even for the needs of some special customers, some models have reserved space for the modification market.

For example, where you want to mount a vehicle-mounted machine gun, there is also room for you to play.

"Well, we will also be fully prepared for this content when the promotional video is filmed."

"There will even be several movies on Nanshan Film and Television, and there will be some scenes related to off-road in the wild, which will be advertised."

"And in the future, we will focus on marketing this model in markets such as polar bears, South America, the Middle East, and Africa."

"I hope that overseas sales will exceed domestic sales."

With Zeng Tingting's report to Cao Yang, Xingchen Automobile soon had relevant actions.

Naturally, all kinds of media knew the news immediately.

Related reports have also begun to increase on the Internet.

This made the Mercedes suddenly nervous.

"Yang Ming, Xingchen Automobile's G series models are obviously heading for our big G."

"Although the sales volume of Big G in China is not very large, the profit is not small."

"We have to find a way to do some technical improvements and publicity for the marketing of Xingchen Motors."

"Otherwise, the market of Big G will be snatched away by Xingchen Automobile, and it will be difficult to explain to the headquarters."

Phillips has paid more and more attention to the actions of Star Motors and Jaguar Land Rover in recent years.

Not to mention in the world, at least in the Chinese market, they are Mercedes-Benz's biggest competitors.

Both BMW and Audi have been suppressed.

That all-round advantage in the field of propaganda made August feel a lot of pressure.

"August, I have a different opinion than Ling."

Yang Ming's research on Xingchen Automobile is very in-depth.

Although so far, there is not a lot of information about the G series of Xingchen Motors.

But combined with all aspects of the situation, Yang Ming also has his own judgment.

"Although the G series of Xingchen Automobile is positioned as an off-road vehicle, it has a certain competitive relationship with our big G."

"But they made a series in one go, obviously to hit the sales target."

"In this case, it is destined that their models will not be very personalized, and will meet the tastes of most consumers as much as possible."

"And our big G, since its birth, there has been no essential change in the style of appearance."

"The average annual sales in the world does not exceed 10,000 units, and in this case, I don't think I need to pay special attention to the situation of Xingchen Automobile."

Yang Ming is very familiar with Big G.

There are no curvatures, no curves, and all you can see are straight and sharp lines. Even the rain guide groove on the roof is an additional metal groove welded along the perimeter of the roof.

The door hinges are even more unceremonious, standing stiff and stiff beyond the door cracks.

The convex wheel arches and the shape of the hood are like an inverted trapezoid, which does not look stylish at all.

It's not for sales, but for people with unique feelings.

If it had changed, it might not be the big G it is now.

He thinks that the appearance of Xingchen Automobile will definitely not be similar to the big G.

"There are relatively few consumers who like pure off-road vehicles, and the price is 500,000, or even more than 1 million."

"In this case, no matter how the G series of Xingchen Automobile is positioned, it will definitely have an impact on our big G."

August naturally understood what Yang Ming said, but he also had his own opinions.

Since Mercedes-Benz has been insisting on the production of the big G for so many years, and does not have any idea of stopping production.

Then it is natural to continue to maintain its sales.

Although Huaxia sells less than 1,000 vehicles a year, it is also a larger and larger market.

"That's the same, but I can focus on promoting the historical heritage and special brand meaning of Big G in the near future."

The boss's attitude is so clear, Yang Ming will naturally no longer be stubborn.

Anyway, it's just investing in promotional funds.

The more you spend, the more power you have.

"The classic of the big G has lasted for 30 years, and its status as a luxury off-road vehicle has never been shaken, and the reason for this is the same design concept."

"The first impression of the G 500's rugged front face and its large, straight surface is that it is a tool, a tool that we can rely on."

"Regardless of the changing trend of the times, the box-style carriage has become a symbol, a totem representing the ultimate off-road performance, which is probably only maintained by the Mercedes-Benz G-Class."

"The almost original design, retro door handles, exposed hinges, exposed spare tires, etc., have all become classics of the G-Class."

"In the trend of SUV refinement and sedanization, the G-class still adheres to the most primitive toughness, and this most primitive mechanical sense makes him respected as the originator of the Mercedes-Benz SUV family."

"This kind of spiritual and cultural heritage needs to be felt by potential consumers."

August himself had a G500 in Germany, so the importance attached to this model was very high.

After all, sometimes sales aren't the most important thing.

At least that's how Auguste sees it.

The models that hit sales are other urban SUVs.

……

In the attention and expectation of many people, the press conference of Xingchen Automobile G7 is coming.

Naturally, all media will not miss this feast.

"Mr. Fang, in the past, Xingchen Automobile always liked to hold listing conferences and test drives in Zhucheng."

"This time, it was directly placed in the northwest, which can be regarded as a new signal."

Lin Jiayan participated in the activities of Xingchen Automobile with Fang Dawen this time.

There are so many domestic car companies, and new models are launched every week.

However, Fang Dawen, as the editor-in-chief of NetEase Auto Channel, will not participate in every event.

Otherwise, you'd be out there every day.

This time, Xingchen Automobile's event allowed him to also attend, which can be regarded as a manifestation of influence.

"According to the current situation, the new model of Xingchen Automobile is to take the route of a hard-core off-road vehicle."

"These models are the most marketable among the people who travel by car in the Great Northwest."

"Especially on several routes into Tibet, the exposure rate of hard-core off-road vehicles is the highest."

"And then there's the army car."

"However, as a luxury model, the market of Xingchen Automobile in this area should not be very large."

"Unless they are willing to give some special preferential prices, it is impossible to equip these departments on a large scale."

Fang Dawen naturally already knows some of the new models of Xingchen Automobile.

As an off-road hobby, he is really looking forward to this car.

He had always wanted to go on a road trip to Tibet, but he never made the trip.

If the price of Xingchen Automobile's off-road vehicles is not particularly exaggerated in the future, he is ready to buy one.

When the time comes, find a few friends, and have a trip to Tibet.

"The urban SUV market has developed very well in recent years, and traditional off-road vehicles have a bit of a decline."

"In this case, Xingchen Motors bucks the trend, and it can always do something that surprises everyone."

Off-road vehicles are not a new model, but they were not mainstream until the advent of urban SUVs.

Even the SUVs produced by most car companies are not traditional off-road vehicles.

So this time, not only the media will be surprised, but also many other friends.

Whether everyone wants to follow up on similar models in the future is waiting for the market reaction after the launch of the new model of Xingchen Automobile.

"Xingchen Motors is taking the luxury route, they have to maintain their own style, and they definitely can't always follow behind other people's butts."

"Even since the establishment of Xingchen Automobile, every car is different from other car companies."

"That's why they are where they are today."

As soon as Fang Dawen said this, Lin Jiayan couldn't help but nodded.

That's true.

If it weren't for the special nature of Xingchen Automobile, it is estimated that there would be no way to gain a firm foothold in the luxury car market so quickly.

……

In the capital of Plateau Province, the launch of the G7 was held in a five-star hotel.

For Xingchen Automobile, holding various press conferences is already a very skillful action.

Basically, Cao Yang doesn't need to worry about it at all.

As long as you understand the relevant process before the press conference, Cao Yang can directly go on stage.

Xingchen Automobile is the basic market of Nanshan Group and the largest source of profits.

As the main business, Cao Yang must have personally come to the stage to introduce the new G7 model to everyone.

The richest man in China, 20 million+ Weibo fans, and the head of the largest private enterprise......

All kinds of identities allow Cao Yang to bring his own traffic.

As soon as he stood in the middle of the stage, the traffic of the G7 came up.

Not to mention that all the major automotive media in China are present today, even the online live broadcast of Autohome is also very lively.

"Xingchen Automobile, a world-renowned luxury car brand, has always won praise from consumers for its unique design concept and excellent craftsmanship."

"In the past few years, our Yangwang, Xingtu, Starry Sky, Galaxy and other models have brought huge surprises to everyone and reshaped the corresponding level of the automobile market."

"As a luxury car brand that mainly sells SUV models, some consumers have regretted that Xingchen Automobile is missing a real off-road vehicle."

"Today, the first off-road vehicle in our G series is undoubtedly a true off-road vehicle, and it will make countless off-road enthusiasts fall in love with it."

"Today, let's walk into this dream car and appreciate its charm and value."

As soon as Cao Yang appeared on the stage, he was full of style.

With his current value, he is very confident in whatever he says.

The key is that both the people on the scene and the audience on the Internet are very recognizable of what he said.

Over the years, everything Cao Yang has said has finally become a fact.

The impact is actually very large.

Even if Cao Yang is bragging about it now, no one dares to refute it casually.

After all, others are really bragging.

Cao Yang bragged that it was possible to turn this cowhide into reality at any time and slap a bunch of clowns who jumped off the beam in the face.

"Off-road vehicles, everyone always thinks that its appearance is not fashionable enough, not beautiful enough, not magnificent enough, and even thinks that most off-road vehicles are ugly, and it is not easy to say that they love it."

"Today, our G7 will let everyone know that the original off-road vehicle can also be so elegant and dignified, and at the same time domineering and exposed, without losing three points of rudeness."

"Let's take a look at the G7's stunning appearance."

With Cao Yang's words, the curtain behind the stage slowly opened.

A G7, driven by Lai Ping, slowly came to the center of the stage.

Then Lai Ping came out and stood on either side of G7 with Cao Yang.

"Lai is always the design director of Xingchen Automobile, and he is also the former design director of Porsche, so people in the automotive industry must know him very well."

"This G7 is the first model that I have built under the cooperation of Mr. Lai and Mr. Lai."

Cao Yang's words are also in line with the facts.

The G series is a product that he has modeled after the appearance of the Rolls-Royce Cullinan, and has made some optimizations.

Many of these optimization projects are in charge of Lai Ping.

The exterior styling of the G7, G8 and G9 will be relatively similar, but the size and power will be significantly different.

The smallest of the three ranges, the G7 also measures 4.9 metres in length.

In a 5-seater SUV, this size is actually not small at all.

"The G7 is equipped with a metal waterfall grille at the head, and new split LED headlight clusters are offered on either side."

"The lines of the body are smooth and full, like a finely carved work of art."

"The rear of the car is more minimalist and doesn't have overly flashy trims."

"But the use of metal exhaust pipes and anti-impact skateboards is a sign that the G7 is not only about luxury in design, but also about power and performance."

"Our G7 has a high-power version of the 3.0T V6 and 4.4T V8 engines, combined with an 8AT automatic transmission, and the power performance can definitely meet the needs of various occasions."

Although Nanshan Engine has V12 and W16 engines, it has to reserve room for the development of the G8 and G9.

It is clear that the V12 and W16 will be the core powerhouse of the G8 and G9.

The G7 is dominated by a 4.4T V8 engine.

As for the launch of the 3.0T engine at the same time, it is mainly to reduce the starting price and make it affordable for more people.

After all, this is basically the entry-level model of Xingchen Motors on the off-road vehicle.

If it goes directly to more than 1 million, it will definitely be detrimental to the increase in sales.

Cao Yang hopes that Xingchen Automobile will take the high-end route, but he also wants sales.

Therefore, it is necessary to make a comprehensive trade-off and follow a path similar to that of the previous Porsche.

Six or seven hundred thousand cars should be produced, and one or two million cars should also be produced.

It's not all high and low, that won't make a lot of money.

"At the same time, the G7 features a new adaptive air suspension system that guarantees the best possible driving experience in both on- and off-road environments."

After Cao Yang introduced these, it was Laiping's turn to introduce the interior of the G7.

"You can see that after entering the road car, the interior design style of the G7 is the same as that of the Galaxy, noble and luxurious."

Along with Lai Ping's introduction, pictures of the interior were projected on the screen at the same time.

"The interior of our G7 is dominated by black, with a piano paint area in the passenger area and yellow accents on the upper edge of the centre console, adding a touch of liveliness to the interior."

"The leather steering wheel feels first-class and can be adjusted up and down as well as front and backward, providing a good grip when driving."

"The front is a full LCD instrument screen, full of science and technology, and there is no rigid feeling of traditional off-road vehicles at all."

"If you look up, you can see a panoramic sunroof in the roof area that can be opened, and you can open the starry sky roof at night, which is a romantic design style that is also unique to the G series."

"In terms of space, the G7 is outstanding."

"Especially the rear seats, from the selection of materials to the construction process, to the seating space, are absolutely crushing the same level."

"The huge size of the sunroof makes the interior space even more superior......

With Lai Ping's introduction, the interior of the G7 appeared in front of everyone's eyes little by little.

Xingchen Automobile has not moved for a long time, but as soon as it makes a move, it is Wang Bang.

(End of chapter)