Mantis arm as a car!

Any action made by Nokia's Huaxia gang has no way to change Nokia's situation.

The already crumbling giant may be able to live for an extra year or two without tossing.

As soon as WP8.0 came out, it directly became the last straw that broke the camel's back.

At this point, consumers simply won't listen to the advantages of using the new WP8.0 model.

Don't buy Nokia, this has slowly become the consensus of all consumers.

This situation began to spread in July, and by August, it was already very obvious.

In addition to the low-end brick machine of two or three hundred yuan, there is still a little market, and Nokia's sales in China and even in the world have completely collapsed.

In order to salvage the situation, Nokia's global president Elop raised the big knife of layoffs.

However, this further exacerbated Nokia's crisis.

By the time we entered September, no one had bought any of Nokia's smartphones in Huaxia.

"Mr. Cao, I feel that Nokia is going to be finished this time."

"Their sales in the Chinese market in September have fallen to 2.1 million units, and these are almost all contributed by the sales of low-end feature phones."

"In terms of sales, not only our Honor mobile phones far surpass them."

"Apple's mobile phone, Samsung mobile phone, Huawei and other mobile phone brands have also surpassed Nokia's sales in China."

"Their smartphones simply don't sell."

Xia Qingqing reported to Cao Yang the results of the past September.

Although she really wanted to knock Nokia down, but she really saw that the other party was so fast, and she suddenly had a feeling of sadness.

Nokia!

What a brilliant company this is, and its sales in China last year were still high.

Even in the first half of this year, sales after a 34% plunge were actually quite impressive.

As a result, in September, sales plummeted to more than 2 million units.

This data is only two percent of Nokia's peak.

The key is that these two are still models that do not make money.

"I also think Nokia is probably going to be unable to hold on, but that doesn't mean we can breathe a sigh of relief."

"After reaching Nokia, competitors such as Samsung and Apple will aim at us."

"In the future, the market competition will be as fierce as ever."

As soon as Cao Yang said this, Xia Qingqing couldn't help but nodded.

It's really not to the point where you can breathe a sigh of relief.

There are still so many giants in the mobile phone industry, and now they are just taking the biggest one down.

There is still a lot of way to go for Honor mobile phones to sit in the first place in China and even the first place in the world.

"In previous years, Apple's developer conference was held in June, but this year there has been no movement, and I am worried that they will hold back their big moves."

"SO WHEN THE HONOR 3 IS LAUNCHED, I AM ALSO READY TO CONTINUE TO KEEP UP WITH APPLE'S RHYTHM, SO AS NOT TO BE SNEAK ATTACKED."

Xia Qingqing knew that Cao Yang's most important opponent was the Apple mobile phone, and now that Nokia was going to fail, her attention naturally began to shift to the Apple mobile phone.

After all, judging from the market share of global smartphones, Apple is still higher than Honor mobile phones.

Although Honor mobile phones are also entering the international market in an all-round way, it will still take some time to achieve relatively large results.

In particular, the U.S. market has been slow to progress.

After all, many mobile phones there are sold in the form of contract phones, and in this part of the market, Honor mobile phones do not have any advantages.

"You can control the rhythm, I can do it."

"However, when dealing with the competition of Apple's mobile phones, Samsung's movements cannot be ignored."

"The best thing is to find an opportunity to beat one of them out of the Chinese market."

Cao Yang naturally knew that Samsung mobile phones would basically lose the market in Huaxia.

But now is still the time when Samsung mobile phones are more glorious, and it depends on when Honor mobile phones can seize the opportunity.

And just when Cao Yang saw through Nokia's ability and was ready to aim their guns at other opponents, the vision of other mobile phone manufacturers was not bad.

……

"President, Nokia's smartphone sales are completely down, and I guess it will be very difficult to get up to it in the future."

"But now more than half of the mobile phones on the market are smartphones, and even more than eighty percent of the mobile phones will be smartphones from next year."

"Without the support of the smartphone business, Nokia's mobile phone business is basically finished."

After the September sales data came out, Lee Jae-rim flew back to Goryeo with great excitement to report to Lee Jae-young, the president of Samsung Electronics.

Although the main reason for Nokia's fall was that they died on their own, Lee Jae-lim regarded it as his own achievement, and there was no problem.

After all, Samsung's mobile phone business has developed rapidly this year, and it has smoothly transformed from a traditional mobile phone giant to a smartphone giant.

Even in the face of Apple mobile phones and Honor mobile phones, it can be regarded as easy.

In this case, Lee Jae-lim can speak louder within the company.

"Although Nokia's mobile phone business is no longer good, their communication business should still be very stable."

"Let's not rejoice too soon, who knows if they're going to suddenly turn the tables around?"

"After all, Microsoft's WP8.0, after analysis by our technicians, feels that it is not much worse than the Android system."

Lee Jae-young is not as optimistic as Lee Jae-rim.

Of course, as a superior, he must also properly control the rhythm when his subordinates are very excited.

lest the subsequent development get out of control.

"That's true, but now that the market share of Apple and Honor in the smartphone market is rising rapidly, I think they will be our main competitors in the future."

"At the moment, the company has more or less some intersection with both of them, and I think we may need to think about how to deal with the situation in the future."

Li Zailin's ability is naturally not bad, otherwise he would not have been appointed as the general manager of Samsung Huaxia.

In the current smartphone market, everyone in the United States thinks that Apple is doing the best.

On the Huaxia side, Honor mobile phones lead the way.

Both companies are now starting to aggressively enter the international market, and they are starting to eat into the market share that Nokia has vacated.

Samsung's main task now is to completely complete the transformation and convert the market share of its own feature phones into smartphones.

As for further market grabbing, it is the next thing that needs to be done.

"We have a complete industrial chain supply capacity in the mobile phone industry, and we supply parts such as memory or chips or screens from many mobile phone manufacturers."

"Apple and Glory can't compare to us in this regard."

"If Nokia really falls, then we have to compete with Apple mobile phones and Honor mobile phones, and we can give full play to the advantages of the industrial chain."

Li Zairong is obviously very confident in Samsung's future.

As the largest enterprise in Goryeo, Lee Jae-young grew up in a honey pot since he was a child.

Not to mention the ability, the confidence is absolutely bursting.

The boss said so, even if Lee Jae-lin had some other ideas, it was definitely not suitable to discuss them at this time.

However, at least in the future, Samsung's main competitors will be Apple and Honor, which can be regarded as a consensus within Samsung.

……

So many people in the industry have seen Nokia's crisis, and Nokia itself must not have no movement at all.

After Chai Hang's sales came out in September, it started a frenzied search for the next home.

Tossed and turned, Samsung finally left him a position as deputy director of the sales department.

Although he has changed from the sales director of Nokia Huaxia to the deputy director of the sales department of Samsung Huaxia, he has been reduced by at least half a level.

THE ANNUAL SALARY ALSO DROPPED BY 30%, BUT CHAIHANG AGREED TO THE OFFER WITHOUT ANY HESITATION.

"Chai Hang, it's not a good time to change jobs at this time."

"All the next family will definitely go crazy to lower your salary."

Zhao Colin looked at the resignation application handed over by Chai Hang, and his mood was very complicated.

The two have been working together for more than 10 years.

Chai Hang is barely his subordinate.

Now that they have reached the age of no confusion, they have to change jobs again.

If there is a better position to be promoted, then Zhao Kelin can only silently bless others.

But now he is looking for a job with a lower position and lower salary, which makes him feel very complicated.

He felt that his future seemed a little unpleasant.

"Mr. Zhao, the company's financial statements for the third quarter have shown a large loss."

"If we continue at this pace, the situation will be even worse in the fourth quarter."

"Now many dealers are starting to ask us to return goods."

A person of Chai Hang's level naturally knows a lot about the internal situation of Nokia.

In the past, when Nokia was in the limelight, various dealers regarded Nokia's sales as a master.

But once it's bad, don't say anything.

Business is business.

"Nokia has been the world's largest mobile phone company for so many years, and in the history of Nokia's development, it has also experienced many crises and transformations."

"Although we have encountered some pains and the situation is more difficult, I believe that the company will be able to get through this difficulty."

Nokia's history began in 1865 when mining engineer Frederick Edelstein set up a wood pulp mill and produced wood pulp and cardboard from local trees as raw materials.

In 1868 he built a rubber processing plant, which produced rubber products for industrial use in addition to leather boots and tires.

It wasn't until 1902 that Nokia began to enter the field of telecommunications.

By 1967, Nokia had become a large cross-industry company, with industries involving paper, chemicals, rubber, cables, pharmaceuticals, natural gas, oil, military and other fields, while Nokia's mobile phone manufacturing began in 1960.

Since then, there have been a variety of outstanding performances in the field of mobile phones.

These histories are familiar to every Nokia employee.

"I believe that Nokia can continue to live."

"But whether Nokia's mobile phone business can continue to continue, I think it will be a question."

"Times have changed now, and the smartphone industry is a very competitive industry."

"In Huaxia alone, I don't know how many manufacturers are producing smartphones."

"To put it mildly, the sales of smartphones produced by any copycat manufacturer in Huaqiangbei may be higher than that of Nokia's smartphones."

"And Apple and Honor, these new manufacturers, will not leave time for Nokia."

"Mr. Zhao, to be honest, I think Nokia's mobile phone business can last for a year at most, and even there will be big moves in the next six months."

Chai Hang is going to leave anyway, and his speech is more casual.

To a certain extent, he also wanted to persuade Zhao Colin and let him find his own way out as soon as possible.

"What you said may be right, but I still think that there will definitely be more plans from the headquarters to deal with the current situation."

Zhao Colin was silent for a moment, and finally could only say such a pale sentence.

In the first week after Chai Hang's official resignation, Zhao Kelin was called back to the headquarters for a meeting.

"What?"

"The company is now in talks with Microsoft to sell the mobile phone business?"

Zhao Colin looked at Elop dumbfounded.

Last year, it was still the world's No. 1 mobile phone, and now it has reached the point where it is time to consider selling?

This sale is obviously not a good thing.

This is Nokia Group seeing that there is no hope for the mobile phone business, and it wants to sell the mobile phone business like throwing off the burden.

"Now it's the world of smartphones, and the company's smartphone sales, as you can see, are completely out of competition with their competitors."

"If it continues to drag on, it will lead to large losses, which the group does not want to see."

"So it's necessary to stop losses in time."

Elop replied with a cold look in his eyes.

Obviously, this direction must have been agreed by the board of directors, otherwise he would not dare to make such a bold decision as president.

He only jumped from Microsoft to Nokia a few years ago, but when he turned around, he was ready to sell Nokia's mobile phone business to Microsoft.

Zhao Colin even speculated maliciously whether Elop would continue to return to Microsoft as a senior executive after the mobile phone business was sold?

What's going on!

"There are a large number of people in the mobile phone business, how will these people be settled after they are sold?"

Zhao Colin felt a little sad.

He never imagined that he would one day discuss such a topic with the president.

Even in the first half of this year he did not believe that Nokia would fall.

"Cut out some of it, leave some of it, and there will be a specific plan for this later."

"Now the headquarters is still in contact with Microsoft, and the specific acquisition plan will not be decided so quickly."

Although Erope said that Nokia was only in contact with Microsoft, it was necessary to think that no one would know about it.

Eventually, this information will leak out.

Soon, a media outlet in the United States announced the explosive news that Microsoft was going to acquire Nokia's mobile phone business.

When this news first came out, everyone thought it was a rumor.

But neither Nokia nor Microsoft has come forward to deny it, and the situation is different.

"Mr. Cao, Nokia is going down, the mobile phone business is ready to be sold to Microsoft, and the Internet is already reporting, I feel that this news may be true."

Early in the morning, Xia Qingqing came to Cao Yang's office very excitedly.

Since January, the layout has been encircled and suppressed by Nokia, and now it has finally succeeded.

This record is definitely very huge.

Although Nokia fell, it cannot be said that all the credit is due to the Honor phone.

But the relationship with Honor mobile phones is very close.

After all, the smart phone industry in China and even the world can develop so fast, and it has a great relationship with Nanshan Group.

Look at the hundreds of millions of mobile phones in Huaqiangbei every year, but now most of them have become smartphones.

The impact of this piece alone cannot be described in numbers or words.

These changes have put a lot of pressure on Nokia.

Even the fact that the operating system will be updated so quickly is closely related to these changes.

As a result, in the midst of this change, Nokia and Microsoft made a stupid move to dig the grave in advance.

"It should be true, Nokia's current situation, the mobile phone business is definitely not making money."

"If you keep going, you're probably going to have to fill it with hundreds of millions of dollars every month, and that's a situation that people at Nokia don't want to see."

"However, if such a large company is to be sold, the negotiations in the middle should also take more time, and the final landing is estimated to wait until next year."

Although Cao Yang knew that Nokia was going to fall sooner or later.

But not now, he still feels quite emotional.

When the times abandoned you, they didn't even say hello.

Last year, if there were media reports that Nokia's mobile phone business was going to collapse this year, no one would believe it, thinking that a competitor was maliciously slandering.

Outcome......

"After Nokia's mobile phone business is cut, the feature phone business is estimated to stop immediately, so their mobile phone sales will basically go to zero."

"This vacated market is now divided between us and various manufacturers such as Apple mobile phones and Samsung mobile phones."

"However, there are also other manufacturers such as OPPO in China, and I feel that the competition in the next smartphone market is likely to be very fierce."

Cao Yang had said similar things to himself before, so now Xia Qingqing's opinion has naturally been affected.

Of course, it's not that hard to judge.

If the boss falls, then the war between the second and third will definitely begin.

After all, no matter who sits in the first position, they need to face the challenge of those who are behind.

In the current situation, no manufacturer can ensure that it sits firmly in the first position.

Even if it is an Honor mobile phone, it is not the first in the industry in the world.

Even in China, the sales of Samsung and Apple are catching up quickly.

Especially Samsung's mobile phones, the transformation is very fast, and after launching several products in one go, today's sales are no lower than Glory.

"You're right, so don't relax, think about how to deal with the competition of Samsung and Apple, and even domestic manufacturers such as Warwick."

With Cao Yang's instructions, Honor Mobile has also begun to readjust its marketing plan.

However, Nokia is about to fall, but the impact of this incident will definitely not be eliminated so quickly.

Other friends are also very concerned about this matter.

"Editor-in-Chief Wu, the Honor phone is too fierce, right?"

"They all brought down Nokia."

Naturally, the report from the United States quickly spread to China.

Zhongguancun Online immediately followed the news as a front-page headline.

At the beginning of the year, Honor Mobile pulled a group of Chinese smartphone manufacturers to encircle and suppress Nokia, and Xie Min was personally involved.

Some of the articles were even written by her.

At the time, she felt that it was just a normal marketing exercise, nothing special.

After all, it is very common for competitors to hack each other.

But in the end, it actually had such a big effect, which was actually unexpected by her.

"Nokia's mobile phone business is down for half of the reason, and Honor phones are half of the reason, and they themselves are half of the reason."

"If it weren't for Nokia and Microsoft rushing to launch WP8.0 in July, they would have been speechless about compatibility."

"Then Nokia's situation in the past two months will not turn into an erosive state so quickly."

Wu Xuebin was also surprised by this situation.

Even when the news came back, he didn't believe it was true.

He also personally called the people on Nokia's Huaxia side, although he didn't get accurate results, but the other party's side was also very flustered, which made him believe the news a little.

Later, the United States further broke the news that Microsoft did not deny the news, so the matter is basically a real hammer.

Even if Nokia's mobile phone business is not sold to Microsoft in the end, they basically have no hope of turning around.

"Yes, but the Honor phone is indeed very competitive."

"BOTH THE HONOR 3G AND THE HONOR 2 ARE VERY CLASSIC PRODUCTS THAT LEAD THE TREND OF SMARTPHONES."

"If it weren't for these two products, the smartphone industry wouldn't have developed so fast."

Wu Xuebin himself is using the HONOR 2, and he has also tried the iPhone 4.

Compared to the Nokia he used before, everything is self-evident.

"I don't know what will happen to the mobile phone industry after Nokia falls."

"I feel that the new battle may have just begun."

When Xie Min said this, Wu Xuebin couldn't help but nodded.

He also feels that Nokia's sale of the mobile phone business is not the end of fierce competition in the mobile phone industry, but a new beginning.

"This is not a bad thing for us, the more fierce the competition, the more mobile phone manufacturers will continue to advertise."

"At that point, we're going to have a record amount of ad revenue."

Obviously, for a website like Zhongguancun Online, the biggest revenue is advertising revenue.

The level of advertising revenue is closely related to the strength of the website in addition to the situation of the industry.

The industry is developing very well, but when the competition is fierce, there will be more advertising.

When the development of the industry has been monopolized or very sluggish, advertising will naturally become less.

(End of chapter)