The Lumia 800 is a high-end smartphone launched by Nokia based on the latest WP 7.5 operating system.

Objectively speaking, the configuration of this phone is quite good.

It features a curved glass screen, a 3.7-inch AMOLED display with a resolution of 800×480, an 8-megapixel Carl Zeiss camera, 16GB of storage, and a 1540mAh battery.

However, there is still a strong shadow of Nokia N9 on the appearance, which is not at the same level as iPhone4 and HONOR 2.

Of course, for Nokia fans, that's enough to entice them to buy.

After its launch in April this year, it has sold millions of units worldwide in just three months, which can be regarded as saving a little dignity for Nokia in the field of smartphones.

Although along with the decline in loyal fan consumers, the sales of this phone are also a bit sluggish.

But it's already Nokia's most capable smartphone.

It's just that the situation in 2011 is very different from that in 2011, which was the same period in history.

Nokia's pace of development has also changed a bit.

WP 8.0, which was originally going to be launched next year, can't wait to be launched this month.

Not to mention whether there are still some bugs in it, compatibility alone is a huge problem.

Although wp8 mobile phones are compatible with all WP7.5 applications, all native programs of WP8 cannot be run on WP7.5 and are one-way compatible.

This means that users who have purchased WP7.0 and WP7.5 have no way to upgrade their systems to WP8.0.

In just one year, Nokia's mobile phones have been upgraded three times, which has already left some consumers unhappy.

Now there is a direct compatibility problem, and the consumer's mood immediately explodes.

SKF sales Xue Wenqiang is a loyal user of Nokia and just bought the Lumia 800 some time ago.

For the same price, he could already buy an iPhone 4 or an HONOR 2, but he still chose the Lumia 800.

For him, Nokia is his feelings, his first mobile phone.

His whole family uses Nokia phones.

Even last week, he bought another Lumia 800 as a birthday present for his wife.

As a result, yesterday Nokia released the latest models, the Lumia 820 and Lumia 920.

Both mobile phones will be equipped with WP8.0 system for the first time, and then someone on the Internet immediately revealed that all existing Nokia mobile phones cannot upgrade the system to WP8.0.

Nokia's official Weibo also acknowledges this, but they are more explaining how good WP8.0 is.

The first WP version to support dual-core CPUs, announcing that the WP system has entered the dual-core era.

There are also browser improvements, easier game porting, NFC support, mobile payment and other functions, built-in Nokia Maps, MicroSD card support and various new features.

It seems that outside of WP8.0, Nokia mobile phones are invincible in the world.

However, consumers don't care about you so much.

My phone can't upgrade the system, so I fell behind when I bought it.

Where is this acceptable?

"Lao Xue, I see that many people on the Internet are discussing Nokia's new operating system, saying that there is no way to upgrade the system of the mobile phones we use now, and there will be no improvement of some functions for these systems in the future."

"Is that really the case?"

Xue Wenqiang had been busy for a day, and as soon as he got home, his daughter-in-law couldn't help but come over with a Lumia 800.

A few days ago, she also posted several visible logs in the penguin space because of Xue Wenqiang's birthday gift.

Even on Weibo, she showed off well.

As a result, she didn't expect to overturn so quickly.

The things that are not compatible with the new system have been successfully searched.

Nokia users who bought the WP7.0 and WP7.5 operating systems in the first half of this year have become a joke.

"I've heard that someone overseas has already gotten the latest new mobile phones equipped with the WP8.0 system, and they are compatible with the previous software."

"But what is developed based on WP8.0 should indeed be incompatible on the original mobile phone."

"After all, WP8.0 is a very advanced system, even more advanced than the Android system and the IOS system."

"In this case, it is normal that the current mobile phone is not compatible."

Although Xue Wenqiang was very depressed in his heart, he could only help explain in his mouth.

Otherwise, his daughter-in-law would have been even more angry.

However, even so, his daughter-in-law is also going berserk.

"How can this be?"

"Doesn't this mean that the new mobile phone we just bought is already outdated?"

"Someone in the corporate space is already laughing at me."

"Can we return the phone? Anyway, it's only been a week since I bought it. ”

Obviously, for women, face is very important.

Whether the actual performance of the phone is good or not is sometimes not so important.

But if you use this mobile phone yourself, you must make others feel good and feel face.

Obviously, the mobile phone in her hand now can no longer meet this requirement.

"It's just been launched, and there may be some things that haven't been thought through, after all, WP8.0 has been developed for a short time."

"Maybe something will change after a while."

Xue Wenqiang can only be so comforting.

After all, he couldn't find a better reason.

However, his daughter-in-law is not a stupid white sweet who doesn't understand anything.

She doesn't believe in this kind of thing that obviously doesn't conform to the logic of technological development.

"It wasn't compatible at the beginning, and the more you changed it later, the more new features you added, the harder it was to achieve compatibility."

"Has Nokia given up on us users?"

Faced with his daughter-in-law's question, Xue Wenqiang had nothing to say.

In the end, he had to face his daughter-in-law's chatter and complaints alone.

However, after he finally had a little time for himself, he immediately went up to Nokia's official Weibo and complained frantically.

He vented all the complaints and pressures he received tonight in Nokia's official Weibo comment area.

The point is that there are no fewer people doing similar things with him.

Honor mobile phones, which have been paying attention to Nokia's movements, will naturally not miss this opportunity.

"Mr. Cao, Nokia has completely overturned this time, and countless consumers are shouting for returns."

Early the next morning, Xia Qingqing came to Cao Yang's office to report the latest developments in Nokia.

Yesterday, she specially coordinated a group of water armies to complain with real Nokia users.

By the way, it guided the direction and focus of some complaints, and the effect was very good.

"Nokia is too aggressive this time, right?"

"I remember that WP7.0 was only launched last year, WP7.5 was launched in the first half of this year, and now WP8.0 is coming out."

"This speed is quite different from what everyone imagined."

Microsoft's upgrades are not simply the kind of upgrades with a few patches, but there are really generational differences.

Normally, in a system of such generational differences, the gap between each generation is at least a year, or even longer.

But Nokia and Microsoft are constantly breaking this perception.

So Cao Yang also felt a little speechless.

Nokia, which could have been able to hold out for another year, may not be able to support it this year if it continues to develop at this pace.

This change is really a bit big.

Even Cao Yang himself was a little unaccustomed to it.

"In the past year, the development of smart phones has been too fast, whether it is us or Warwick, Samsung and other manufacturers, or the copycats in Huaqiangbei, they are rapidly promoting the popularization of smart phones."

"It's definitely putting a lot of pressure on Nokia."

"In addition, their new president is a senior executive of Microsoft, and they will definitely hope to deepen their cooperation with Microsoft after taking office."

"In this case, it is understandable that the system is upgraded relatively quickly."

"After all, Microsoft has also felt the explosive growth of smartphones, and if they can't maintain a dominant position in this field, then Microsoft's influence in the operating system industry is likely to decline for the most part."

"It's certainly not a situation Microsoft wants to see."

"Nokia and Microsoft both have pressure and demands in this regard, and the action after the cooperation between the two sides will naturally be much faster."

"The program apes on the American side are sometimes very rolly."

"Besides, there are also many employees here at Microsoft Research Asia who can participate in the research and development of relevant system upgrades."

Xia Qingqing didn't think there was anything wrong with the system upgrades made by Nokia and Microsoft.

After all, the current market environment has changed very much, and it is normal for everyone to have some actions.

It's just that the other party's action this time is a bit exaggerated, and it directly offends the old user.

"In the first half of this year, none of the new Nokia smartphones were compatible with WP8.0, which is equivalent to Nokia offending the fans who support them the most."

"This time, they're in big trouble."

Consumers who buy a few hundred Nokia products can definitely not be regarded as Nokia fans.

They only buy Nokia's phones because they are cheap enough, not because they like Nokia.

On the contrary, those consumers who continue to choose to buy Nokia's smartphones at a similar price even when smartphones such as the iPhone 4 and HONOR 2 have already come out, are real fans.

Their support is an important contribution to Nokia's continuous development.

Now these supporters have been stabbed first.

The impact must have been quite significant.

"I also think Nokia made a stupid move this time, and yesterday we didn't guide it much, and many Nokia users went crazy themselves."

"I guess Nokia is going to be busy now."

Speaking of this, Xia Qingqing couldn't help but smile.

God help me.

"Nokia is so self-destructive now, it is estimated that all peers will not let go of this opportunity."

"It's a good thing that you can arrange for people to follow and push Nokia's users to do things in a timely manner, and you can continue to do it."

"Whether you can get Nokia down depends on the second half of this year."

"Once they survive the second half of the year, with the performance of WP8.0, maybe Nokia's smartphone business will really come alive."

"We can't give Nokia that chance."

Although Nokia's current smartphones, Cao Yang thinks they are quite ugly.

But the appearance is the easiest thing to change, as long as Nokia puts down its body and borrows from Honor mobile phones, Apple or Samsung products, the appearance problem is not a big problem immediately.

And then with the background of others, maybe this time it will be completely turned over.

This is a situation that Cao Yang definitely does not want to see.

Nokia does not fall, how can Honor mobile phones develop and grow?

Hearing Cao Yang say this, Xia Qingqing naturally became more motivated, and soon arranged more backhands to deal with Nokia.

And Cao Yang was not idle, and personally called Xu Jun, the person in charge of Huawei Mobile Phone, and communicated with him about the release of Nokia's new system.

"Lao Lian, you can arrange it as soon as possible and analyze the problems of WP7.5 and WP8.0 from a technical point of view."

"Then contact the sales department and ask them to arrange personnel to take advantage of this opportunity to suppress Nokia as soon as possible."

Xu Jun is not stupid, Nokia has such a basket inside itself, and he definitely doesn't want to miss this opportunity.

Although Nokia's sales plummeted, it is still the sales champion of the entire Huaxia mobile phone industry, and its global influence is also very huge.

There are already masters in the smartphone industry such as Apple, Honor, and Samsung, and if Nokia continues to eat a large share, then there is very little room left for Warwick.

On the contrary, if everyone could join forces to take Nokia down, the situation would be different.

In this regard, he talked to Cao Yang at the beginning of the year.

As the first battle of the New Year of Nanshan Group, it has now reached a critical moment.

Maybe we can really win this year.

"Mr. Xu, we are already doing this work."

"Objectively speaking, WP8.0's products are still good, but unfortunately the previous system cannot be upgraded."

"Nokia and Microsoft's consideration of this should be a bit inconsiderate."

As a veteran employee of Warwick, Lian Zhitian has a high initiative in his work, and he does not need to be arranged by the leader, but will take the initiative to work hard.

"It is precisely because WP8.0 has good performance that we should seize this opportunity to get Nokia's smartphones down."

"Otherwise, when they breathe a sigh of relief, we won't be able to do it."

As soon as Xu Jun said this, even Zhitian could naturally realize the seriousness of the problem.

Whether Nokia, a giant, will fall or rise again depends on its performance in recent months.

If you miss this opportunity, it may be difficult to find a better opportunity.

In other words, if you miss this opportunity, you will have to fight a protracted war in the future.

When the time comes, it's hard to say who will kill the deer.

"I'll personally take a group of technicians to do some more analysis, and then write some easy-to-understand articles with the sales department."

After Lian Zhitian said this, he immediately went to get busy.

There is also this awareness, but it is not only Honor mobile phones and Huawei mobile phones.

Apple, which wants to be the leader of the smartphone industry, naturally does not want to miss this opportunity.

"Mr. Wang, everyone at the headquarters who specially organized the sales office held a video conference last night, asking us to seize the opportunity to suppress Nokia's smartphones."

As the sales director of Apple Huaxia, although Lin Rong stayed up late last night, she is now in good spirits.

She felt that she had an opportunity to double her performance.

"Is it because Nokia cooperated with Microsoft to release WP8.0 smartphones?"

Wang Ziming has not been idle in the past two days, and has been paying attention to the movements of Nokia and other smartphone manufacturers.

Nokia's new operating system, which has been scolded on the hot search, must also know it.

"Yes, the relationship between the headquarters and Microsoft has always been bad, and even full of contradictions."

"Now that Microsoft's mobile phone operating system with Nokia has made such a big fuss, the headquarters definitely doesn't want to miss the opportunity."

"In addition, the biggest competitor of our mobile phone business is Nokia, and only by pulling Nokia off the horse can we have a better opportunity."

Lin Rong is very optimistic about her company's mobile phone business.

Originally, the smartphone market has grown rapidly in the past two years, and now that the traditional giants have made their own mistakes, she definitely doesn't want to miss the opportunity.

At that time, as long as the business doubles, even if it is not entirely the result of her efforts, when the year-end bonus is finally paid, her gain will definitely be not small.

"This opportunity is really to be seized, and there is a lot of marketing funds this year, which can be used to communicate with various media."

"I estimate that the manufacturers of Honor mobile phones will not be idle, and they began to pull many local smartphone brands in China to encircle and suppress Nokia at the beginning of this year."

Wang Ziming is not stupid, he will definitely not miss such a good opportunity.

Not to mention that there are instructions from headquarters.

"Nokia's official Weibo has been scolded on the hot search, and I feel that there are shadows of those opponents of Honor mobile phones behind this matter."

"Especially Weibo itself is an industry under the Nanshan Group, and it's hard to say whether some of the actions behind it are shady."

"But it's good for us, too."

"Even I'm going to continue to follow them in the same way as Nokia."

Lin Rong and these people are not stupid, and they can naturally see the essence behind many things.

With the addition of Apple's mobile phone, the Chinese market has really completely formed a magnificent scene of crowds encircling and suppressing Nokia.

Whether it is public opinion on the Internet or in various Nokia stores, the development of the relevant situation is very unfavorable to Nokia.

This makes Chai Hang, the sales director of Nokia Huaxia, who has not been successful in changing jobs, worried.

"Mr. Zhao, at present, none of our smartphones, especially those using WP7.0 and WP7.5 systems, are willing to pick up the goods."

"Even many dealers are asking for returns, and many consumers are saying they want to return them."

"Why did the headquarters come up with an incompatible WP8.0 system?"

Chai Hang felt very depressed.

Originally, the current situation was very difficult, but the operation of the headquarters not only did not help everyone improve the situation, but completely pushed everyone to the edge of the cliff.

One step further, and it would really be a doomous situation.

Chai Hang is very clear about this.

"The operating system is not easy to use, not as good as competitors, which has affected our past smartphone sales, so the headquarters is also anxious to change."

"It's just that I didn't expect this change to be like this."

Zhao Kelin's mood is also very bad.

Some time ago, when I had a meeting with the headquarters, Global President Elop also swore to comfort everyone that good news would come out soon.

The result is such good news?

Are you sure this is good news?

"In the past, although our smartphones did not sell very well, there were still some sales."

"Basically, no one wants to buy our smartphones anymore."

"If you produce one more mobile phone, you will have one more inventory."

"Can we get the purchasing department to notify the foundry to suspend the production of smartphones?"

In order to avoid further increasing his pressure, Chai Hang proposed a plan to reduce production.

Inventory is not low now, and if sales continue to decline, inventory will become even more.

In this way, the company will definitely put pressure on the sales department.

But he no longer has the confidence to boost smartphone sales.

"We can't cut it now, the new mobile phone at the headquarters has just been launched, and we said that we want to cut production, which will not be passed."

"However, we can ask the headquarters for more marketing expenses and see if we can rely on publicity to increase sales."

Although Zhao Colin is also very aggrieved, his attitude must be different on different occasions.

When I have a meeting with the headquarters, I complain desperately, but when I communicate with my subordinates, I want to instill some confidence as much as possible.

Otherwise, the team will be even more difficult to lead.

For Zhao Kelin's decision, Chai Hang felt a little disappointed.

But there is only so much he can do.

Seeing Nokia's big ship slowly sinking like the Titanic, he was helpless.

It seems that when looking for a new job, you need to be more active.

Even if it's a salary cut, you have to consider leaving.

……

"Mr. Wang, Nokia's payment recovery, I think you have to follow it closely."

As Nokia's smartphone sales fell into a situation where sales plummeted further, Cao Yang took the initiative to call Wang Fu.

BYD's foundry business is now doing the most mobile phone OEM.

Among them, Nokia, Honor and Warwick are the most important customers.

Once Nokia falls, it is likely that there will be a problem of payment recovery, which will definitely have an impact on BYD's development.

Eventually, it may have an adverse impact on the development of Honor mobile phones.

So Cao Yang thinks it's better to remind Wang Fu, when the time comes, people still owe you a favor.

"Mr. Cao, has Nokia's situation reached such a bad level?"

Wang Fu asked in surprise.

Over the years, Nokia's payments have been made on time without a single delay.

BYD doesn't even need to do any special PR action for the recovery of the payment.

This is also a relatively rare thing.

"You should have noticed the movement on the Internet these days, right?"

"Nokia is completely self-destructive when it is so tossed, and I estimate that they will be affected very much this time, so big that it is beyond everyone's imagination."

Hearing Cao Yang say this, Wang Fu immediately became nervous.

BYD has invested a lot of production lines for Nokia.

If there is no way to recover the investment at that time, it will also be a big loss.

"Mr. Cao, thank you for the reminder, I will arrange someone to follow up on this matter immediately."

"If there is any new situation in the future, I will share it with you in time."

Although I'm not sure if it will really be what Cao Yang said in the end.

But considering Cao Yang's super vision in the past, Wang Fu felt that this matter needed to be taken seriously.

Otherwise, if you really fall into the pit, it will be very depressing.

"If Nokia has some new orders for you, I also advise you to think carefully, and it is better not to make any big investments."

Good people do it to the end, since Cao Yang made this call, then just say a few more words.

As if to confirm what Cao Yang said, in the next month, Nokia's sales further ushered in a sharp decline.

A generation of giants has fallen into turmoil.

(End of chapter)