Chapter 697 A new generation of products is released, completely unbooked
Etching machines are not as well-known as lithography machines.
However, in semiconductor equipment, the share of etching machines actually exceeds that of lithography machines, and it is the type with the highest sales amount in the entire semiconductor equipment.
Because there are many processes that require this kind of equipment.
If manufacturing chips is compared to building a house, then the role of the lithography machine is to mark the structure of the house on the ground.
The etching machine is a piece of equipment that comes into play after the completion of photolithography and is one of the most important equipment after the completion of lithography.
The main function of the etching machine is to do the infrastructure construction according to the lines that have been marked by the lithography machine, and remove the unnecessary places, leaving only the marked lines in the lithography process.
Of course, the popularity of the etching machine is not so high, and it is also related to the fact that its equipment structure is not as complex as the lithography machine.
The main core technology of the lithography machine is the light source and optical path, which has four main components, light source, exposure, detection, and other high-precision machinery.
In contrast, the structural composition of the etching machine is much simpler, mainly composed of plasma radio frequency source, reaction chamber and vacuum air path.
Even so, the fact that China Micro Semiconductor can completely handle the etching machine is of extraordinary significance to the Huaxia chip equipment industry.
"Mr. Cao, ASML threatened that whoever dared to use the lithography machine of Nanshan equipment would be punished accordingly, and even the lithography machine purchased in the past would no longer be after-sales service."
"Now we have basically understood the technology of ASML's lithography machines, and even if there is a problem with the lithography machine of the chip manufacturer, we can help repair it."
"I think it's time to market our lithography machines to other semiconductor companies."
"According to the situation of our new factory in Yangcheng, which is about to be mass-produced, all the equipment has been purchased domestically, and only some components that are not so conspicuous are still imported from abroad."
Pan Jinxing also followed Cao Yang to participate in the activities of China Micro Semiconductor today.
As the general manager of Nanshan Equipment, he naturally hopes that his company's semiconductor production equipment can be sold to more customers, rather than Nanshan Semiconductor to digest it himself.
In that way, it will be much more difficult to grow and develop.
Huaxia has invested a lot in the semiconductor industry in recent years, and it is likely to be more in the future.
Behind this is a huge equipment market.
After all, everyone is accustomed to imported equipment, and in order to save trouble when building a new production line, it is likely to directly copy the original production line plan.
This has happened in factories in many industries.
For example, when a Dongying company comes to China to set up a factory, the first production line is often directly copied from a factory in the headquarters.
Even some very simple baffles have to be imported from Dongying.
This situation is certainly very unfavorable to the development of Huaxia's equipment industry.
"That's a good idea, it's time."
"Find a few customers who are willing to cooperate, and everyone will communicate well."
"Especially those state-owned enterprises, you can go directly to the ministries and their superior agencies to communicate."
"In this way, after the layers are pressed, the possibility of all chip factory equipment being purchased from China will be higher."
Cao Yang has always attached great importance to the equipment industry.
Chips are a very weak link in Huaxia, if you don't get the chip production equipment out, then Huaxia is far from being a chip power.
At that time, people can casually abolish the chip industry.
Therefore, for the development of the chip equipment industry, he has no burden at all with some means that he once disliked.
And with Cao Yang's instructions, Pan Jinxing naturally began to act immediately.
Nanshan Semiconductor now has a large number of mass-produced products, and other smaller chip companies, when purchasing equipment, naturally consider buying domestic equipment.
After all, no investor will have trouble with money.
And just when Nanshan Equipment took the initiative to find customers, Nanshan Semiconductor's latest factory in Yangcheng was successfully put into production.
Due to this factory, the chip processing process has been directly achieved to 28 nanometers.
Although it cannot be said to be leading the world, it can at least be said to have reached the international mainstream level.
In particular, even TSMC just mass-produced 28nm chips some time ago.
This is of extraordinary significance to Huaxia's chip industry.
"Mr. Cao, our factory capacity and yield rate have improved, and we are expected to reach the scheduled target in the first half of next year."
"The yield rate in the last quarter is lower, and the related production capacity is mainly reserved for HONOR 3."
"HOWEVER, IF THE SALES OF THE HONOR 3 ARE VERY GOOD, MAYBE THERE WILL BE A SHORTAGE OF CHIPS IN THE EARLY STAGE."
Since there were no activities such as commissioning ceremonies, the only people who visited the new factory today were executives from within the Nanshan Group.
The international mainstream chip companies basically started mass production of 28nm chips only this year, and now Nanshan Semiconductor has followed.
It's definitely a very stimulating message.
Be high-profile when it's time to be high-key, and low-key when it's time to be low-key.
Cao Yang didn't think it was a pity because of the lack of publicity and popularity.
Sometimes it's better if you can thrive.
Of course, Nanshan Semiconductor has already entered the eyes of people with intentions, and it is obviously difficult to hold on.
But when it's not good, at least there's no need to be so high-profile.
"THIS YEAR'S HONOR MOBILE PHONE NEW PRODUCT LAUNCH CONFERENCE WILL NOT ONLY RELEASE HONOR3, BUT ALSO UPGRADE THE CHIP AND MEMORY AND OTHER CONFIGURATIONS OF HONOR 3G AND HONOR 2."
"When the time comes, the volume will not be increased, which can provide room for the HONOR 3 to increase the price."
"IN THIS WAY, THE SALES OF HONOR 3 ARE LIKELY TO BE INFERIOR TO HONOR 2, AND THE DEMAND FOR CHIP SUPPLY SHOULD NOT BE SO TIGHT."
Honor mobile phones have developed to the present, and their influence is also very huge.
Now there are many people on the Internet who are already discussing what the new generation of Honor phones will perform.
Naturally, Honor mobile phones also have to do a good job of supply guarantee for the performance of new products after they are launched.
Zhang Jing was worried that he would be held back by then, and the pressure would be great.
HE EVEN MENTIONED TO XIA QINGQING BEFORE WHETHER IT WAS POSSIBLE TO LET THE HONOR 3 BE EQUIPPED WITH SOME IMPORTED CHIPS, SO AS NOT TO MISS THE BEST SALES OPPORTUNITY.
"We will also speed up as much as possible to improve the yield rate of 28nm chips."
"At the same time, we will also officially start planning the construction of a new super chip factory."
"According to our judgment, the 28nm chip has achieved a good balance between performance and power consumption, and can be called the most cost-effective generation of chips."
"Even if there is chip technology within 14 nanometers or even 10 nanometers in the future, from the perspective of market share, seventy or eighty percent of chips will still be 28 nanometers and lower-end products."
"Therefore, it is necessary for us to greatly improve the product of 28 nanometer chips and make it the fist product of Nanshan Semiconductor."
"On the automotive-grade chips, the 28-nanometer chip is basically enough for ten years."
"Especially in many traditional automotive parts, 28nm already has a very large redundancy."
"Only some special chips on future automobiles need to constantly pursue chip technology with higher processes."
Building a large chip factory is very expensive.
The more advanced the process of the chip factory, the more so.
Therefore, Zhang Jing must communicate with Cao Yang in advance to see if this plan can be supported.
After all, this time it will directly cost more than 100 billion yuan.
Even for the Nanshan Group, which makes a lot of money, it is not a small number.
"Your analysis is also very important, Nanshan Semiconductor must not only have advanced technical level, but also need to have sufficient production capacity and market share."
"The 28nm process is indeed a good plan to seize the market, and when other companies are just starting to produce this chip, they can enter on a large scale and seize the opportunity."
"Didn't the magic capital prepare a large piece of land for us near the fab again?"
"When the time comes, your super factory will be built on that piece of land."
Expanding chip production capacity is what Nanshan Semiconductor has been doing, and Cao Yang definitely supports it.
Otherwise, there is no point in having technology alone, without production capacity, and everything is a product of the state of the laboratory.
"The magic capital is indeed a good choice, I will fly over in person in a few days, communicate with the relevant departments, and start building the factory first."
"The equipment will wait until the yield rate of the Yangcheng factory is improved, and then start to arrange the manufacturer's production."
Zhang Jing naturally does not want the yield rate of 28nm super factories to be very low, and it takes a lot of time to improve the yield rate.
It's a hard thing to accept.
Therefore, after the yield rate is improved, the risk is much better to arrange the equipment manufacturer to produce the equipment.
"Although we didn't have any decent commissioning ceremony this time, there are probably a lot of people who care about our factory, and some people with ulterior motives, you should pay more attention."
"Effective news, it should be impossible to hide it blindly."
Although Cao Yang was very low-key, he did not let Nanshan Semiconductor prepare any offline ceremony.
However, relevant information will definitely continue to be leaked to the outside world through unique channels.
It's almost a sure thing.
So soon, Samsung began to discuss the production of Nanshan Semiconductor's new factory in Yangcheng.
"We inquired about it, Nanshan Semiconductor's new factory in Yangcheng has been officially put into production in the past few days."
"But the strange thing is that they didn't have any offline ceremonies, and there was no relevant report in the media."
"There's a mystery to the whole thing, which makes people feel a little strange."
Chai Hang is now the deputy director of Samsung's Huaxia sales department, not only for the sales of Samsung mobile phones, but also about the situation of other products.
He knew what he wanted to do on Samsung's side, and he must have to show his efforts to the company's top management.
The semiconductor business is an area that Samsung attaches great importance to, and it is also an area that Chai Hang feels is relatively easy to achieve.
Especially after entering Samsung, he realized that the company regarded Nanshan Semiconductor as his biggest enemy in the field of Huaxia Semiconductor.
Nanshan Semiconductor, that's the brother of Honor Mobile Phone.
All of a sudden, the new hatred and old hatred added up, so that Chai Hang's opinion on Nanshan Semiconductor was also very huge.
"Previously, Nanshan Equipment had advertised that it had mastered 28nm lithography machine technology, and related equipment had begun to be applied in Nanshan Semiconductor."
"In the past year or so, Nanshan Semiconductor has indeed not ordered lithography machines from ASML, and it seems that it is really using Nanshan equipment's lithography machines to produce chips."
Lee Jae-lim's face suddenly became solemn.
Although it is not news that Nanshan Equipment has done the matter of lithography machine.
But if the latest technology lithography machine products can be produced, then the situation is completely different.
I didn't inquire about the specific news, but Chai Hang obviously felt that the chips produced after the new factory of Nanshan Semiconductor Yangcheng was put into operation should be relatively advanced.
This is certainly not what Samsung wants to see.
"It's a good idea, but it's better to figure it out before you can do it."
"And if this thing is done by American companies, the effect will be better."
Li Zailin knew that Samsung wanted to develop well in China, so he tried not to offend Nanshan Group on the bright side.
Otherwise, many projects may be affected.
After staying in Huaxia for so many years, he still has this awareness.
"Mr. Li is wise, then we'd better wait a little longer."
"Apple will release a new generation of mobile phones tomorrow, and the new product launch of Honor mobile phones will also be held in a week."
"At that time, if the performance of HONOR 3 is still more advanced than Apple's mobile phone, it will definitely bring greater stimulation to many Americans."
"We just need a little push from the back and a lot of things will move forward quickly."
As soon as Chai Hang said this, Li Zailin's eyes immediately lit up.
That's a good starting point.
The global mobile phone industry has completely entered the era of smart phones.
The traditional giant Nokia has fallen, as have Motorola and Sony Ericsson.
Next is the smartphone leaders such as Apple, Samsung and Honor to compete for the position of industry leader.
Lee Jae-lin naturally hopes that Samsung will become the industry leader, and he doesn't want to see Honor phones get better.
He believes that there must be a lot of people in the United States who don't want the Honor phone to get better.
In this case, combining the matter of Nanshan Semiconductor with the matter of the boss of the smartphone industry, it is estimated that Samsung does not need to do anything in particular, and there are a lot of people in the United States who will find a way to engage in Nanshan Semiconductor and Honor mobile phones.
At that time, Samsung only needs to sit on the side and enjoy the benefits in a low-key manner.
In anticipation, Apple released its new generation of mobile phone, the iPhone 4S, at its Cupertino headquarters.
However, to everyone's disappointment, the appearance of the iPhone 4S is almost no different from the iPhone 4.
It's nothing more than a slight change in the pixels of the chip and camera, and then the voice human-computer interaction function is added.
There are only a handful of other changes.
As soon as this conference was held, Apple's stock price immediately fell by 3.54%.
Obviously, people are a little disappointed with this change.
If there is no Honor mobile phone, then Apple's mobile phone, as a leader in the smartphone industry, is indeed not necessary to modify the classic appearance of the iPhone4 immediately.
But the situation is different now.
Honor mobile phones are eyeing up, and they are ready to DISS iPhones.
For this reason, even the time of the press conference has been adjusted, so you can imagine how disappointed the American gang will be.
"Mr. Cao, I think this time it is stable, and our sales will definitely surpass Apple's mobile phone next year."
Xia Qingqing was in a very good mood and reported to Cao Yang about the new Apple mobile phone products.
Samsung and Apple, the two main competitors, seeing that one of them will no longer threaten the status of Honor phones next year, then Xia Qingqing will have more energy to deal with Samsung phones.
Because until now, the global sales of Samsung mobile phones are much higher than those of Honor mobile phones.
When Honor mobile phones are still working hard for the sales target of 100 million units, the sales of Samsung mobile phones have exceeded 300 million.
Although some of them are contributed by traditional feature phones, it can also be seen that Samsung's mobile phone, as a giant that was once second only to Nokia, is still very strong.
Honor mobile phones are now barely holding down Samsung in the Chinese domestic market.
It will be challenging to maintain this advantage.
"Don't underestimate Apple's mobile phone, once the iPhone 4S does not perform as expected, the iPhone 5 will be launched soon."
"Maybe it will bring new pressure to everyone."
Apple is the most profitable company in the world.
In the face of such a competitor, Cao Yang will definitely not despise the other party.
On the contrary, on the Samsung side, although the strength is stronger now, Cao Yang can think of many ways to deal with them.
There is no need for Cao Yang to take action by himself, and Samsung and Gaoli can die by themselves, and all Samsung mobile phones in the Chinese market will be scrapped.
"That's right, the strength of Apple's mobile phone is indeed not to be underestimated."
"A lot of people on the Internet say how easy it is for people in developed countries to work, never work overtime or anything."
"But I specifically learned about the relevant technical personnel who are responsible for developing Apple's mobile phones, and they are also very desperate."
"It's not uncommon for Apple to work overtime every day."
"Especially if the performance of the iPhone 4S is not good, it is estimated that their new models will be developed faster."
Xia Qingqing naturally would not let herself leave the impression of despising her opponent in front of her boss.
That's not a good thing.
Besides, the Honor mobile phone has not yet achieved the final victory, and there is still some uncertainty about whether the global sales this year can surpass Apple.
In this case, it is indeed not suitable to take the opponent lightly.
"Soon our HONOR3 is coming, think about the marketing plan, and transfer all the pressure to the Apple phone."
"It's hard for us to surpass Apple's mobile phones in the United States, but here in China, we have to make Apple unable to get into the top three."
If you know the configuration of the other party, you know what your situation is.
Some advertorials and comparative articles can naturally start preparing in advance.
Even some public opinion guidance can be carried out at the same time, so that everyone loses interest in Apple mobile phones.
On the side of Honor mobile phones, we can see that Apple's new products are not competitive enough, and Samsung, Huawei and other manufacturers are naturally no exception.
"Mr. Li, I don't think Apple's iPhone4S is very competitive, which is a great thing for us to kill two birds with one stone."
"On the one hand, the competitive pressure faced by our smartphones in China and the world is equivalent to getting smaller."
"On the other hand, that can better stimulate the Americans to suppress Honor mobile phones and Nanshan Semiconductor."
"AFTER ALL, IF YOU DON'T USE SOME OTHER MEANS TO COME OUT, IT IS ESTIMATED THAT AFTER THE HONOR 3 COMES OUT, THE HONOR MOBILE PHONE WILL BE ABLE TO FURTHER CRUSH THE APPLE MOBILE PHONE."
"It's certainly not what the Wall Street gang wants to see."
Chai Hang came to Li Zailin's office quite excitedly, ready to report some of his thoughts to him.
In his opinion, this is a good opportunity for Samsung mobile phones to be the number one position in the industry.
Apple's mobile phone is not powerful this time, it's just a sleepy pillow, and it's giving benefits to Samsung.
"I didn't expect the changes in Apple's new mobile phone this time to be so small, and I can't even see any difference in appearance."
"I think a lot of consumers will be disappointed too."
"Honor Mobile will definitely not miss this opportunity."
Li Zailin's view is very close to Chai Hang.
What they planned before, they are one step closer to success.
At that time, it will definitely be possible to make Honor mobile phones and Nanshan Semiconductor fall into passivity.
At that time, Samsung also had to win the first position in the sales volume of the Chinese smartphone market.
"The previous styling was already quite classic, and it was actually very difficult to have a very huge breakthrough."
"If there is no Honor mobile phone, it is estimated that Apple's press conference this time should be considered a success."
"Now......"
"It's hard to say."
"There have been a lot of related review articles on the Internet, all of them are not optimistic about Apple's mobile phone, and even feel that Apple is not sincere this time."
"I estimate that those mobile phone manufacturers in Huaxia are not idle this time."
"Those changes in public opinion are likely to have their hands and feet in them."
As the former sales director of Nokia Huaxia, Chai Hang is very clear about things in the field of publicity.
After all, many of the actions were done by himself at the beginning.
Now it's just that others are doing the same.
"Let's make trouble, let them make trouble first."
"We're hiding behind and waiting for an opportunity!"
Lee Jae-rim smiled, full of confidence.
In the midst of this anticipation, the new product launch conference of Honor mobile phones was officially held.
(End of chapter)