Chapter 698: Lower the threshold, MINI is coming

The new product launch conference is nothing new, whether it is for the entire Nanshan Group or for Honor mobile phones.

The official micro of Honor Mobile and the official micro of Nanshan Group have carried out some publicity in advance.

All media were also invited to attend the important annual event of Honor Mobile.

The production of mobile phones is not like the production of cars, you can also do a test drive or go into the west, into XX and other activities.

Basically, after the release of the new product, mobile phone manufacturers will not engage in any large-scale activities for this product.

"Editor-in-Chief Wu, Apple's iPhone4S is a bit disappointing to everyone, do you think the performance of the HONOR 3 will surprise everyone this time?"

Although we have arrived at the event, the press conference has not officially begun.

Xie Min simply chatted with Wu Xuebin next to him.

"The rapid rise of Honor mobile phones is inseparable from their innovative spirit."

"UP TO NOW, THE APPEARANCE OF THE HONOR 3G IS STILL THE MOST CLASSIC EXISTENCE OF ALL SMARTPHONES."

"Whether it is Apple or Samsung, or companies such as Huawei and OPPO, even if their smartphone sales are not low, the appearance is not as good as Honor mobile phones."

"Of course, relying solely on appearance will definitely not work."

"In terms of various configurations and operating systems, Honor mobile phones can also find entry points that others have not yet discovered."

"In particular, some mobile phone apps, many of which are developed by companies owned or invested by Nanshan Group, are very remarkable."

"The rapid development of smartphones in China is also closely related to these interesting APPs."

Wu Xuebin is obviously still looking forward to the Honor mobile phone.

So far, Honor phones have not disappointed everyone.

This situation is still very rare in Chinese enterprises.

"I hope that this time the Honor mobile phone can continue to surprise everyone, but I always feel that the development of mobile phones to the present, want to give you a big surprise, and it is also very difficult."

Xie Min's understanding can be regarded as representing the views of many people.

After all, there are so many manufacturers of mobile phones, and everyone has racked their brains to use all the good ideas they can think of.

There are also many people who want to know whether Honor's new mobile phone products are competitive, just like Xie Min.

Among them, Apple's Huaxia gang is a little anxious.

After the release of the iPhone4S a few days ago, they naturally saw the reaction on the Huaxia Internet.

Obviously, the situation was a little different from what they had expected.

Or that the situation is worse than they think.

Although Apple's top management is always arrogant when dealing with Huaxia, the people below are very concerned about the sales of the Huaxia market.

After all, this is the largest market in the world, and it will be difficult to become the world's number one after giving up.

"Mr. Wang, I don't think there are many new things to do with smartphones, it's nothing more than updating the size of the chip and memory, improving and upgrading the camera or something, and other things that can be done are very small."

"That's what we're like, and so is the Honor phone."

Lin Rong felt Wang Ziming's anxiety and said comforting words beside her.

Of course, this is also the situation she wants to see the most in her heart.

Everyone's performance is half-hearted, and consumers have nothing to say.

If you are poor and others are good, then you will be in trouble.

"I don't know why, my eyelids have been jumping since I got up this morning, and I always feel that something bad is going to happen."

"Honor mobile phones are now the best smartphones sold in Huaxia, and the second place is also Samsung mobile phones, not us."

"We haven't even secured the third place, and we're competing with Warwick and Lenovo."

"If today's new Honor phones are amazing, then we are under even more pressure."

Wang Ziming had a sad face.

No way, as a leader, sometimes the pressure is very high.

Many people only see the side of his scenery and cannot see the pressure behind his scenery.

Of course, the pressure is only occasional, and most of the time he's still happy.

Even as long as he wants, he can sing every night.

"We have never become the No. 1 in China, as long as the annual sales can be increased, we can give an account to the headquarters."

Lin Rong really doesn't dare to easily make a promise to challenge the first in the industry within the company.

Because she didn't have the confidence to do it.

Therefore, on various occasions, she tries her best to promote the idea that as long as there is an increase in sales, it is a success.

I have to say that most of the time everyone is going to be the butt to decide the head.

"That being said, once a company becomes the number one in the industry in the United States, it will naturally pursue the number one in the industry in the world."

"We'll be under a lot of pressure then."

When Wang Ziming said this, Lin Rong had no way to refute it.

After all, this is a very likely event.

Just because there is no requirement from the headquarters now does not mean that there will be no in the future.

In this somewhat depressing atmosphere, the new product launch conference of Honor mobile phone officially began.

Xia Qingqing wore exquisite makeup, wore a dark green professional suit, stepped on small high heels, and came to the stage cleanly.

"It stands to reason that I should first thank everyone for attending today's press conference and thank everyone from all walks of life."

"But I think people would have preferred me to get straight to the point and not waste my tongue there."

Xia Qingqing's current ability to control the field is also very strong.

Standing in the middle of the stage, he began his speech with a smile on his face.

In the middle of the first row of the stage, Cao Yang and Fang Sisi sat there, and they had no plans to go on stage.

A year after giving birth, Fang Sisi's figure has fully recovered, and it is impossible to tell that she has given birth to a child.

I have to say that as long as rich people pay attention to maintenance and exercise, not to mention eternal youth, if they want to look younger, there is no problem at all.

"Mr. Xia can be regarded as being able to take charge of himself and completely take over the management of Honor mobile phones."

Fang Sisi is naturally familiar with the executives of Nanshan Group, and he also went to investigate and understand.

Especially Xia Qingqing, a beautiful female executive, she will pay more attention.

After all, she doesn't want her main task in the future to be to fight Xiao San.

"Her growth is indeed very fast, in the past two years, in addition to the new product development of Honor mobile phones, I will also take care of it, and other things are basically entrusted to her."

"Honor mobile phone can have today's achievements, she still has credit."

Although Xia Qingqing is not a particularly outstanding management talent, his comprehensive ability is definitely passable.

Coupled with her own resources, she is very open in the field of publicity, and it can be regarded as solving many obstacles for the development of Honor mobile phones.

Whether it is on the Internet in China or other media, it is rare to see negative news about Honor mobile phones.

Of course, there are reasons why the quality of the Honor mobile phone itself is relatively good, but other reasons cannot be ignored.

After all, no matter how good your product is, there must be somewhere to find faults.

Not to mention that there are some competitors who want to do it.

"According to the current pace of development, Honor Mobile will be a large enterprise with a turnover of hundreds of billions of yuan next year."

"Just take out the Honor mobile phone to rank, and you can also enter the world's top 500."

"In the entire Nanshan Group, at present, Xingchen Automobile can be compared with it."

Fang Sisi is somewhat envious of Xia Qingqing's current position.

After all, the Weibo she is responsible for, although it is a listed company, has a market value of less than $10 billion.

Of course, in terms of influence, Fang Sisi, the president of Weibo, will definitely not be lower than Xia Qingqing.

"If you want to talk about the speed of development, it is estimated that there is really no sector that can compare with Honor mobile phones."

"Especially in the future, there will be not only mobile phones and pads, but also computers, watches and smart home products."

"If you simply compare sales, it is estimated that there is no other company in the whole group that can compare with it."

"In the future, if it is listed, it is possible that the market value will exceed one trillion."

Cao Yang is naturally very optimistic about the future of Honor mobile phones.

If you can't grasp the general direction of development by yourself, then I'm too sorry for the identity of the traverser.

Just when Cao Yang and Fang Sisi were chatting, Xia Qingqing on the stage had officially begun to introduce the performance of HONOR 3.

AT THE SAME TIME, THERE IS ALSO A LARGE PHOTO OF THE HONOR 3 ON THE SCREEN ON THE BACK.

This HONOR 3, which refers to the design style and configuration of the later iPhone 5S, although it is not as amazing as the HONOR 3G when it first appeared, it is still more eye-catching.

Especially in the past, Apple has disappointed everyone once, and everyone's expectations have become lower for this new product launch conference of Honor mobile phones.

IN THIS WAY, THE HONOR 3 HAS A FEELING OF SURPRISE.

"The body of the HONOR 3 is made of aluminum alloy, and it comes in three colors: space gray, gold, and silver."

"In this generation of products, we are innovatively equipped with a fingerprint recognition sensor."

"The use of fingerprints can better protect the security of our mobile phones, and at the same time, there are many convenient operations that can be done through fingerprints."

When Xia Qingqing introduced this, it immediately attracted the attention of many people.

Fingerprint recognition, this is the first mobile phone manufacturer to officially put it on its own products.

WITH THIS SELLING POINT ALONE, THE HONOR 3 IS HALF THE BATTLE.

"The first function of fingerprint recognition is what we often use - screen unlocking."

"In the past, when I used to use a digital password, it was very helpless if someone else guessed the password, but now if you use your fingerprint to unlock it, it will be difficult to leak it!"

"And it's safer for your phone!"

Xia Qingqing held the prototype in one hand, and motioned everyone to look at the screen behind him with the other, with a smile on his face.

"The second is fast payment, and its application in the smartphone industry will definitely become more and more widespread in the future."

"Use fingerprint recognition to make quick payments, so that you are not afraid of others using your mobile phone to pay, and at the same time, it is more convenient and fast, and you are not afraid of being seen by the people next to you when you enter the password!"

"At the same time, the encryption of some applications can also be encrypted through fingerprints, so as to ensure the security of mobile phone information and files, compared with traditional digital password encryption, fingerprint encryption is more worry-free!"

When Xia Qingqing introduced this, the media in the audience were already crazy busy.

This function alone is enough to form an article.

It must be released as soon as possible.

And Wang Ziming and Lin Rong, who stayed in the office to watch the Honor mobile phone press conference, looked ugly at this time.

The HONOR 3 has a larger screen than the iPhone 4S, and then makes innovative use of fingerprint recognition.

IN TERMS OF CAMERAS, ALTHOUGH EVERYONE HAS 8 MILLION PIXELS, THE HONOR 3 HAS A LARGER IMAGE SENSOR, SO THE SIZE OF EACH PIXEL WILL ALSO INCREASE WHEN TAKING PHOTOS.

Even with 8 million pixels, the results are better, and it has a dual flash for crisp images in low-light environments.

These are all things that will affect the sales of the iPhone 4S.

"Mr. Wang, I think it is necessary to ask the senior management of the headquarters to come to Huaxia more often to learn about the market situation here."

"The mobile phone market in China is more volatile than the market in many other places, and it needs to take a more proactive approach to be successful."

"If the headquarters can't develop new products that are competitive in the market in China, it is very difficult for us to become the first in the industry."

Lin Rong now doesn't dare to challenge the first place easily.

It's just something that doesn't have any hope.

The strength of the Honor mobile phone is so powerful, how can it be compared?

"It's really necessary to let the people at the headquarters know how powerful the Honor phone is, otherwise they always think that the phone they designed is the best."

Wang Ziming listened to Lin Rong's words, and was going to make a phone call with the American headquarters to communicate with them later, and also let them know the latest situation of Honor mobile phones.

AND WHEN THE TWO OF THEM WERE COMMUNICATING, AT THE PRESS CONFERENCE OF HONOR MOBILE PHONES, XIA QINGQING ALSO PERSONALLY COMPARED THE PHOTO EFFECT OF HONOR 3 FOR EVERYONE.

The photo effects of Apple and Samsung's flagship phones have been pulled out for comparison.

EVEN THE HONOR 2 WAS PULLED OVER FOR COMPARISON.

Needless to say, the HONOR 3 is definitely a complete victory.

This kind of publicity plan that stepped on the competitor's products to go up was not used less by Xingchen Automobile back then.

Now Xia Qingqing is naturally learning and using.

As for whether this will offend Samsung phones and Apple phones, she doesn't care at all.

Everyone is the main competitor, and offense is inevitable.

Is it possible to expect everyone to be polite and harmonious in the future?

How can it be!

Everyone wants each other to fall tomorrow!

"Mr. Li, the practice of Honor mobile phones is too much, and no brand of mobile phone conference has directly done this."

People on Apple mobile phones are watching the press conference of Honor mobile phones, and Samsung is naturally not idle.

AS SAMSUNG'S MAIN COMPETITOR IN CHINA, THE HONOR 3 IS NATURALLY A SITUATION THAT LI ZAILIN AND CHAI HANG ATTACH GREAT IMPORTANCE TO.

"IMMEDIATELY ARRANGE SOMEONE TO GO TO THE MARKET TO BUY A FEW HONOR 3 AT A HIGH PRICE, AND THEN LET THE PEOPLE IN THE TECHNICAL DEPARTMENT COMPARE AND ANALYZE THE SOFTWARE, HARDWARE AND OTHER ASPECTS TO SEE IF THERE IS ANY NONSENSE IN THE THINGS PROMOTED BY THE HONOR MOBILE PHONE TONIGHT."

"Especially those scenes where the photo effect is compared, you must compare them well."

LEE JAE-RIM ATTACHES GREAT IMPORTANCE TO THE HONOR 3, WHICH IS THE FLAGSHIP MODEL OF HONOR PHONES.

If this product continues to be popular, then Samsung phones will be in trouble in the future.

"I have already arranged for someone to prepare in advance, and when the time comes, I will directly buy a few units from the scalpers at a high price and come back for testing and use first."

Chai Hang's experience is also relatively rich, and he doesn't need Li Zailin's orders, he has already started some work in advance.

I have to say that this is also a manifestation of work ability.

"This press conference of Honor mobile phone, when promoting the mobile phone chip, is a bit of a brushstroke, I think this is a bit abnormal."

"FROM WHAT WE KNOW FROM OUR CURRENT INVESTIGATION, THE CHIP OF HONOR 3 SHOULD BE PRODUCED BY NANSHAN SEMICONDUCTOR."

"I'm curious if this chip is made in their latest factory."

Chai Hang had discussed with Li Zailin many times about Nanshan Semiconductor before.

Now it is natural to pay attention to whether the new products of Honor mobile phones use the latest chip technology of Nanshan Semiconductor.

"When it's time to disassemble and compare, just confirm it."

"I'm sure Apple is doing something similar."

"As long as we can find a place to criticize the other party, then contact the media that has a better relationship with us and promote it vigorously."

Lee Jae-lim naturally knows the importance of publicity.

However, the promotion of Samsung mobile phones in China has always been inferior to Honor mobile phones.

Even if Samsung spends more on advertising, the final effect is not so good.

This is also what Lee Jae-rim hopes to continue to improve.

……

"Next, everyone must be most concerned about our selling price."

Xia Qingqing directly took off the script and introduced the situation of HONOR 3 for more than ten minutes.

"We have two versions of 32G and 64G, and the prices are 4999 yuan and 5999 yuan respectively."

SINCE THERE ARE SOME UPDATE INFORMATION ABOUT HONOR 2 AND HONOR 3G LATER, AS WELL AS THE INTRODUCTION OF HONOR PAD3 AND HONOR MINI, THERE ARE QUITE A LOT OF PRODUCTS.

So Xia Qingqing didn't plan to sell Guanzi when the price was announced.

At the press conference of some brands, at this time, they had to toss back and forth for five or six minutes, which made the media in the audience speechless.

Xia Qingqing would not do this kind of thing.

"EVERYONE ALSO KNOWS THAT IN ADDITION TO THE HONOR 3 THAT WE LAUNCHED TODAY, WE ALSO HAVE THE HONOR 2 AND HONOR 3G THAT EVERYONE WAS FAMILIAR WITH BEFORE."

"In the future, these two products will continue to be sold, but we will make certain upgrades to its memory and camera pixels, specifically ......"

HONOR PHONES HAVE NO PLANS TO FURTHER REDUCE THE PRICE OF THE HONOR 2 AND HONOR 3G.

But if you don't do some hardware upgrades, the competitiveness will be a little reduced.

ESPECIALLY IN THE COMPARISON OF HONOR 3, IT SEEMS THAT EVERYONE'S GAP IS A BIT BIG.

SO UPGRADE IT APPROPRIATELY, AND THEN RAISE THE PRICE OF HONOR 3 BY 1000 YUAN, AND RESERVE THE PRICE RANGE FOR THE TWO OLD-TIMERS IS A MORE SUITABLE CHOICE.

"In addition to mobile phone products, everyone also knows our PAD very well."

"THIS TIME WE ALSO BROUGHT YOU THE HONOR PAD3 AND HONOR PAD MINI."

On the stage, Xia Qingqing began to continue to introduce the company's new products to everyone.

FOR THE HONOR PAD 3, NO ONE IS SURPRISED, ITS PERFORMANCE IS ALSO SIMILAR TO THE HONOR 3.

BUT THE SUDDEN LAUNCH OF AN HONOR PAD MINI MADE MANY PEOPLE'S EYES SHINE.

Especially for many girls, I used to think that the size of the PAD was a little too big, and it would be better if it was smaller.

Now that Honor mobile phones have responded to the needs of consumers and launched a MINI version, it has naturally captured the hearts of a group of people.

The key is that the launch of the MINI version has also lowered the threshold for consumers to purchase phones and made greater contributions to the increase in PAD sales.

"Mr. Xu, this press conference of Honor mobile phone can be said to have formed a crushing advantage over Apple's mobile phone."

"Whether it's a mobile phone or a PAD, Honor mobile phones have not disappointed everyone."

"Especially the MINI version, which is a project that people didn't know about before."

"I estimate that in the future, the sales of PAD of Honor mobile phones will reach a new high."

Lian Zhitian is very envious of the achievements of Honor mobile phones.

For the current Huawei mobile phone, this gap is not something that can be made up for a while.

"Honor mobile phones did not disappoint everyone this time, but whether it is the introduction of mobile phones or the introduction of PAD, they have consciously downplayed the chips produced by Nanshan Semiconductor themselves."

"I feel that this point is likely to be seized by competitors such as Apple and Samsung and used to make a fuss."

Xu Jun's vision is naturally not bad, and he can find the entry point to attack the Honor mobile phone at once.

Of course, whether this entry point is really so easy to attack depends on whether Nanshan Semiconductor is powerful.

"The competitiveness of Honor mobile phones is so strong, I am worried that the United States may use some shady means to come out at that time."

"After all, a Chinese company has pressed the United States under them, and many of them will definitely not be able to accept it."

"I just don't know how the Honor phone is going to deal with it when the time comes."

Even Shida's speculation is obviously not unreasonable.

Apple's interests, that is Wall Street's interests.

They are listed companies.

Because of the launch of the Honor mobile phone, Apple's iPhone4S sales will definitely be affected at that time.

This is unacceptable to many people.

"I'll call Mr. Cao and mention this matter to him."

"Whether they pay attention to it or not depends on their own judgment."

"Nanshan Group has not been involved in lawsuits in the United States over the years, as long as the methods of the Wall Street gang are not particularly exaggerated, they should not be unable to correspond."

"It's just the market in the United States, and I don't think Honor mobile phones will necessarily be able to win in the future."

Don't think that the United States shouts about freedom of trade every day, but in fact that freedom is relative.

My products have to come and go freely, and if your industry is competitive and affects me, then I'm sorry, people can find countless ways and reasons to clean you up.

Anyway, in the end, this market will definitely be left to their own businesses.

There are only low-end industries such as clothing and shoes and socks, except for those they themselves can't look down on.

(End of chapter)