Around 2011, it can be said that it is a dividing point in the information age.

Before this, although there was the Internet and mobile phones, the impact of these things on life was not particularly large.

With the advent of smart phones, the popularization of 3G networks and the use of 4G abroad, everyone's lives have begun to change dramatically.

In this context, both the mobile phone industry and the Internet industry have ushered in tremendous changes.

There has been news that Nokia is going to sell the mobile phone business to Microsoft, but there has been no official announcement from the two sides.

And in the last month of 2011, when everyone has slowly ignored the existence of Nokia, they have once again appeared in everyone's field of vision.

Nokia and Microsoft held a joint press conference together, officially announcing the sale of the mobile phone business to Microsoft.

Although everyone was prepared for this news before, many people were still very touched when the transaction was really completed.

As president of Nokia, Stephen Elop said at the press conference: "We didn't do anything wrong, but we lost somehow. ”

This sentence was used as a front-page headline by many media outlets, and it spread all over the world in a very short time.

Manufacturers from all walks of life who are related to this acquisition are naturally discussing the impact of this matter on themselves.

……

"Microsoft's biggest competitor is us, this time they acquired Nokia's mobile phone business, and it is estimated that they want to further compete with us in the future."

At this time, Wang Ziming naturally wanted to brush up on his sense of existence, and specially took advantage of the time when he flew back to the headquarters for a meeting, and expressed some of his opinions with Kuka.

"You're right, Microsoft's number one competitor is us, but the revenue gap with us is gradually widening."

"If Microsoft wants to catch up with revenue, it must carry out capital operation, and Nokia's price is moderate, which can just meet Microsoft's demand for turnover."

Kuka has a clear view of Apple's Microsoft's purpose.

In fact, the competition between the big tech companies in the United States is also fierce.

Don't look at the shareholders behind the scenes, they may all be the same people, or there are many intersections, but it does not affect the fierce competition between them.

Like Microsoft and Apple, Apple and Qualcomm, Qualcomm and Intel, Intel and AMD......

The various conflicts and contradictions between them cannot be described for three days and three nights.

Of course, the situation on the Huaxia side is actually similar.

"Microsoft's software business development has hit the ceiling, 90% of the market share makes Microsoft's software business grow slowly, and Microsoft urgently needs to find new profit growth points."

"They have their own mobile phone system, and now they have Nokia's mobile phone business, which is likely to be our biggest competitor in the American market in the future."

Wang Ziming's worry is quite reasonable at this time.

After all, the other party is Microsoft.

If Cao Yang heard the conversation between the two of them, it would probably be completely inappropriate.

After all, everyone knows that among all Microsoft's acquisitions, the acquisition of Nokia is the most unsuccessful.

That is, Microsoft's blood is thick enough, and it is not afraid of tossing.

If you change companies, it is estimated that it will be painful.

"Our advantage is not something that Microsoft can catch up with so easily."

"On the contrary, Samsung's market share in the United States continues to expand, and we have to find a way to increase the intensity of the crackdown."

In Kuka's eyes, the threat of Samsung phones is obviously greater than that of Microsoft.

Nokia tossed so many moves before and failed to save its fate, can it be so simple for Microsoft to take over?

Impossible!

But Samsung is different.

Samsung has just released the Galaxy S smartphone, kicking off a new battle in the smartphone market, and Apple took notice of them.

In Apple's view, Samsung's smartphone is completely copying its own product.

Whether it's the screen, the icons, or even the box, the Galaxy S is very similar to the iPhone.

Samsung has even blatantly copied Apple's patents for "rubber bands" (a visual effect that allows users to see a rubber-like band when they scroll beyond the bottom of the screen) and "pinch-to-zoom" (resize an image on the screen by retracting the thumb and forefinger).

Similar plagiarism can be seen everywhere in the Galaxy S.

At that time, Apple's CEO was known as a tyrant.

How could he put up with Samsung plagiarizing himself?

His team had spent years working hard to develop these beautiful features, but Samsung is now stealing the form and function they worked so hard to design and develop.

For this reason, Apple and Samsung have clashed and ruffled several rounds.

But Samsung is certainly not so easy to deal with, and they directly say that Apple infringes Samsung's patents.

Obviously, if Apple executives sue Samsung for plagiarizing the iPhone, Samsung will also countersue Apple for infringing Samsung's patents.

The lawsuit between the two has officially begun!

And the lawsuit quickly went from the mobile phone to the PAD.

On April 15, 2011, Apple claimed that Samsung had infringed Apple's patents.

Apple accused Samsung of "stealing" some of the iPad and iPad 2 designs, claiming $2.5 billion from Samsung and demanding that it stop selling tablet products.

Although these lawsuits are still inconclusive, the conflict is becoming more and more intense.

At a normal pace of development, in the years that followed, Apple and Samsung would battle each other in courts around the world on a scale unprecedented in business history.

This should be a situation that Cao Yang would like to see.

"Kuka, I think in dealing with Samsung, Huaxia's Honor mobile phone should have the same purpose."

"I think I could consider working with them."

Wang Ziming's bold proposal stunned Kuka.

Working with Honor phones?

Apple and Honor mobile phones have just stabbed each other, and now Wang Ziming actually proposed to cooperate with Honor mobile phones?

Did you hear it right?

As if sensing Kuka's doubts, Wang Ziming added: "We have a saying in Huaxia that the enemy of an enemy is a friend. ”

"There is no doubt that in the Chinese market, Samsung is the biggest competitor of Honor mobile phones, and Honor mobile phones must be eager for Samsung to completely disappear in the mobile phone market."

"If we can mobilize the Honor mobile phone to join the battle group together, on the one hand, we will avoid the Honor mobile phone from sitting on the sidelines and enjoy the fruits of our victory in the competition with Samsung."

"On the other hand, it can also distract Samsung's attention and break each one."

"This is good for us and for Honor phones."

Hearing Wang Ziming say this, Kuka was silent for a moment.

Although it was difficult for him to accept this approach, what Wang Ziming said was obviously reasonable.

There are no permanent friends and no permanent enemies in the mall.

Samsung is still an important supplier to Apple.

Most of the mobile phone chips that Apple is proud of are OEM with Samsung's help.

But that doesn't stop the two from going to court around the world.

Of course, in the future, Apple will definitely transfer more orders to TSMC and other manufacturers, so as not to be really stuck by Samsung in the future.

"You can try it and see how the other person reacts."

This plan is not harmful to Apple.

So Kuka couldn't find a reason to refuse.

……

"Otellin, I heard that after Microsoft acquired Nokia's mobile phone business, it seems that it intends to cooperate with Qualcomm."

Pat, as Intel's CTO, is also very well-informed.

In the past, the relationship between Intel and Microsoft was very good.

They are even known as the Wintel Alliance by the outside world.

However, Intel's performance in mobile phone chips is really satisfying.

Microsoft spent so much money to acquire Nokia, naturally hoping to make the mobile phone business bigger and stronger.

Otherwise, I really think that there is no place to spend the money?

Qualcomm, on its part, naturally saw this opportunity.

So I took the initiative to contact Microsoft.

"Qualcomm's share of the mobile phone chip market is already very large, do they have to eat alone to be happy?"

Otenin's face turned black all of a sudden.

In recent years, Intel has made a lot of efforts to expand the mobile market.

But there has been no success.

finally caught up with Nokia, but Nokia collapsed and fell in a hurry, and it scrapped itself in just a few years.

originally thought that with his relationship with Microsoft, even if Microsoft acquired Nokia, it would not affect the cooperation between the two sides.

Even take this opportunity to make a comeback.

As a result, it came so soon that Microsoft was going to cooperate with Qualcomm.

How could Otellenen endure this kind of thing?

"Before the final decision is made on Microsoft's side, I think we should contact them as soon as possible, so that we don't have to be more passive."

"Well, I'll arrange it as soon as possible!"

Just when Intel was worried about Microsoft's acquisition of Nokia, Samsung was also very dissatisfied with the acquisition.

"Mr. Li, this time the headquarters asked us to stop cooperating with Microsoft's various new projects, is the next step to compete with Microsoft in the mobile phone market?"

As the former sales director of Nokia Huaxia, Chai Hang has always been very concerned about the movement of Nokia mobile phones.

Seeing that Microsoft officially acquired Nokia mobile phones, and the long-rumored content officially landed, his feelings were also complicated.

Especially after coming to Samsung, now Samsung seems to be ready to compete with Microsoft.

It made his mood even more special.

"Microsoft's strength should not be underestimated, especially since their influence in markets around the world is very large."

"After Nokia falls into the hands of Microsoft, it is likely to make a comeback."

"This is very detrimental for us to seize the global smartphone market."

Lee Jae-lim's decision on the headquarters is relatively clear.

At that time, the relationship between Samsung and Microsoft was actually quite good, and even Microsoft's early mobile phone operating system was carried on Samsung's mobile phones.

In other areas, there is also a lot of cooperation between the two sides.

But now with Microsoft's acquisition of Nokia, the business is in direct competition with Samsung.

The situation changed immediately.

After all, Microsoft bought Nokia, which was Samsung's once biggest competitor in the world.

Even this opponent has always been firmly pressing Samsung, that is, there is hope of overtaking this year.

In this case, after Microsoft acquires Nokia, it is likely to become Samsung's biggest competitor in the world.

It's surprising that Samsung can be happy internally.

"After Microsoft acquired Nokia this time, tens of thousands of original Nokia employees joined Microsoft."

"Most of the people who are engaged in the mobile phone business are actually the same people, and there is no essential change."

"In this case, I don't think Microsoft's mobile phone business will necessarily take off immediately."

"Even under the competition between us and Apple and Honor mobile phones, it is not surprising that their mobile phone business will decline further."

As an old man of Nokia, Chai Hang is the most aware of the company's internal problems.

In his opinion, Nokia has no hope of turning over in a short period of time.

People's perceptions are not so easy to change.

"It's hard to say, Nokia is now close to success, in fact, it is just one or two smartphones that sell well."

"There are no problems with their R&D capabilities, supply chains and sales channels."

"And a phone that sells well may not be such a big problem for Microsoft."

"People can even spend a few months looking for the best smartphone on the market to look at something like the look, and then quickly launch it on the market."

Lee Jae-rim speculated on Microsoft's movements according to Samsung's approach.

After all, when Samsung mobile phones switched to smartphones, they directly copied the iPhone.

Although it has caused a lot of lawsuits now, it has to be said that this trick has played a very huge role in the intelligent transformation of Samsung mobile phones.

is also a traditional mobile phone giant, the boss Nokia has been bought, but Samsung, as the second oldest, is thriving.

I have to say that sometimes there is a little bit of bad money driving out good money.

……

"Mr. Yang, I think the acquisition of Motorola may have to be accelerated."

"In the United States, there are already two giants, Samsung and Apple, to seize the smartphone market, and now that Microsoft has joined, the competition is expected to become fierce."

"If we don't complete the acquisition of Motorola as soon as possible, it will be too late to make a sale, and it will be a bit difficult to achieve any good results."

Zhang Rongji, as the person in charge of Lenovo's mobile phone business, was also anxious during this time.

Although Lenovo phones have also launched smartphones, none of the models can be handled.

If they weren't supported by the contract machine market, they would have no sense of existence at all.

"Google's current offer is still too high for the company to accept."

"We have to wait for Google to fully feel the fierce competition in the mobile phone market before they can give up on Motorola."

Yang Erqing also felt a little big.

Motorola Mobile is very fragrant, as long as you take them, Lenovo mobile phones can smoothly enter the American market.

But if the price is too high, they really don't have that much money.

"In fact, Google should have felt the fierce competition in the market, as long as there is no improvement in the next six months, I feel that they should be much more willing to sell Motorola at a discount."

"In this time period, we can negotiate everything except the price, and then we can directly complete the acquisition."

The acquisition of a large enterprise is definitely not something that can be completed in a day or two.

Previously, after Microsoft acquired Nokia, after the news spread, it only took a few months for the two sides to officially announce it.

That's a lot of speed.

Some acquisitions are a lot of toss for a year or two in the middle.

Obviously, Zhang Rongji is worried that things like the handover in the middle will delay too much time.

"Well, this one can be expanded first."

"But this is not conducive to us negotiating prices."

There are certainly pros and cons to everything.

Obviously, the plan proposed by Zhang Rongji is obviously the same.

However, for Lenovo now, this solution is very marketable.

Soon, they further strengthened their contact with Google.

And at this time, an even more exciting news spread in the circle.

Nokia President Stephen Elop returned to Microsoft as executive vice president of Microsoft's devices division.

The segment manages the expanded device business, which includes Lumia phones and tablets, Nokia phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.

It can be said that Elop has come full circle and is back to Microsoft.

And this process is to add Nokia phones to Microsoft.

His mission has been completed very successfully.

"Mr. Cao, Elop's operation is a bit incomprehensible."

"If you don't do it with the president of Nokia, you actually return to Microsoft."

"It feels like he went to Nokia with a special mission, and now that the mission is completed, he will return to Microsoft."

Xia Qingqing couldn't help but complain to Cao Yang.

This operation really shocked her.

I tried hard to save Nokia, but in the end, I sold Nokia to Microsoft.

As soon as the deal was completed, Elop turned around and returned to Microsoft.

I guess the people of Nokia have mixed feelings.

"The real reason behind this matter is estimated to be known only to the parties concerned."

"However, after Elop went to Nokia, Nokia soon abandoned the Symbian system and switched to Microsoft's WP system."

"There's a very strong connection between the two in various other areas as well."

"If you want to say that it has nothing to do with Elop as a person, no one will believe it."

Although Cao Yang knew that the result would be like this, he was not clear about the story behind the result.

Maybe it's a coincidence, maybe Elop is really a pawn sent out by Microsoft.

Who knows?

In the outside world, if large American enterprises want to achieve their own goals, they will often resort to means beyond the imagination of Chinese entrepreneurs.

"But let's be honest, we have to thank Elop, otherwise Nokia wouldn't have collapsed so easily."

Xia Qingqing's words are really not exactly ridiculing others.

If Nokia does not choose to use Microsoft's operating system, there will be no major accident that WP8.0 is not compatible with the previous system.

Even if Nokia turns to Android, it may be as smooth as Samsung's transformation.

This outcome is not impossible at all.

However, it is clear that these results are not what the Honor phone wants to see.

Apple mobile phones, Samsung mobile phones, Nokia, if you want to deal with these giants at the same time, the pressure on Honor mobile phones must be great.

It's a lot better now.

Nokia has fallen, and it will be difficult to get up in the future.

Chinese people buy things up rather than down, no one buys when the price of the house drops, and everyone grabs it when the price rises.

The same is true for the choice of individual brands.

When the brand is thriving, everyone thinks it is good.

When it goes downhill, everyone is dodging.

Obviously, Nokia is a brand that everyone wants to avoid.

Even if you buy a Nokia now, you will be laughed at by the people next to you.

And Apple's mobile phone market in China is basically scrapped.

At least in the short term, it will be completely abolished, and the sales volume will be directly cleared.

Next, as long as the Honor mobile phone concentrates, other mobile phone manufacturers in the United Nations can kill Samsung.

Unlike the positioning of Apple's mobile phones, Samsung mobile phones have layouts from low-end to high-end.

So it is not only a competitor to Honor phones, but also to manufacturers such as Warwick, Xiaomi, and OPPO.

"There's really no problem with you saying that, and we really have to thank Elop for that."

"However, this incident also brings a lesson for everyone."

"The future of the times is changing very fast, if you can't keep up with the pace of development of the times in time, even if it is a former giant, it will fall very quickly."

As soon as Cao Yang said this, Xia Qingqing couldn't help but nodded.

Nokia, Motorola, Sony, Ericsson......

Several giants have fallen in a short period of time, and even if she doesn't agree with Cao Yang's statement, she can't find a reason to justify it.

"When it comes to smartphones, I don't think there will be any essential changes in ten years."

"But in terms of memory, chips, screens and other functions, there must be continuous innovation."

"Otherwise, there is no way to continuously attract consumers to update."

Xia Qingqing's understanding is obviously quite accurate.

The era of smartphones has just begun, and it won't end so soon.

For now, at least, there's no indication that any new technology could replace today's smartphones.

"In addition to what you said, you should pay full attention to camera-related things."

"We can directly add some beautifying software to the system of the mobile phone, so that the pictures taken by the mobile phone are more beautiful."

Cao Yang is too clear about the requirements of Chinese consumers for phase control functions.

Even many people care most about the camera function when buying a mobile phone.

In this regard, Xia Qingqing naturally recognizes it.

However, before they could continue chatting, Mi Ying took Cao Yang's mobile phone and walked over with a somewhat special expression.

"What's wrong?"

Cao Yang has two mobile phones, one is basically kept by Mi Ying, and the other is carried by himself.

Obviously, there must have been some special phone call.

(End of chapter)