"Mr. Cao, Wang Ziming, general manager of Apple's Huaxia branch, called and said that he wanted to communicate with you about something."

As Cao Yang's secretary, Mi Ying is naturally very aware of the relationship between her company and Apple.

It may be a little exaggerated to say that it is an enemy of life and death, but it is not too much of a problem to say that water and fire are incompatible.

Now the person in charge of the other party actually took the initiative to call Cao Yang, and there is obviously a story behind this.

Cao Yang also didn't understand what kind of medicine was sold in the other party's gourd.

However, the initiative in this matter is in his hands, and naturally there is no need not to even answer the phone.

Soon, Cao Yang and Wang Ziming exchanged polite greetings on the phone for a few minutes, and no one said anything serious.

As senior managers, their basic professionalism is obviously there, and they will not just scold everyone because they are competitors.

If you want to stab a knife, just stab you in the back.

There's no need to be noisy on the phone.

After talking nonsense for a long time, Wang Ziming couldn't help it first, and said: "Mr. Cao, originally our president of Kuka wanted to communicate with you personally, but considering the time difference between the two places, he is going to find a chance to talk to you next time he comes to Huaxia." ”

Wang Ziming first briefly explained why it was not Kuka who called Cao Yang, but himself.

In terms of enterprise size, Nanshan Group is definitely larger than Apple.

It stands to reason that Wang Ziming's level is not equal to Cao Yang.

He wants to communicate, normally speaking, at most he communicates with Xia Qingqing.

But this time, he found Cao Yang directly.

Obviously, he also knew that Cao Yang was the last clapper.

Especially this time, the topic he wants to talk about is more special.

"Apple is also a great company in the technology industry, and I'm looking forward to talking to the president of KUKA."

Before he figured out what kind of medicine was sold in Wang Ziming's gourd, Cao Yang would definitely not take the initiative to ask.

Instead, he simply followed Wang Ziming's words and greeted him there.

"Mr. Cao, the development momentum of Samsung mobile phones is very strong, whether in China or in the world, their smartphone sales are increasing."

"This has caused a lot of pressure and challenges for both of us."

"But as you must know, Samsung is actually the same as Nokia, which was mainly good at making traditional feature phones before, and entered relatively late in terms of smartphones."

"Their smartphones are all copied from our two products, both in appearance and functional settings."

"We're already in a lawsuit with them, and I think this is also an opportunity for Honor phones."

"Samsung must have also infringed on some patents of Honor mobile phones, and you can consider suing Samsung in the Chinese market."

Wang Ziming knew that if he didn't enter the topic, Cao Yang would not take the initiative to say anything.

So he didn't bother anymore and directly said his purpose.

Although the words are not as straightforward, the meaning is clear.

That is, Apple and Honor mobile phones have teamed up to engage in Samsung.

When the time comes, after Samsung is brought down, the smartphone market is the final word of the two of them.

For Wang Ziming's proposal, Cao Yang was really a little moved.

Although he also knew that Wang Ziming was not so kind, he must be worried that "the sandpiper and the clam compete for the fisherman's profit".

But this matter is really worth doing for Honor mobile phones.

Otherwise, according to the normal track of history, Samsung will have to be completely squeezed out of China, and it will have to wait for several years.

Cao Yang obviously couldn't wait that long.

"We really haven't done much research on this before."

"Apple's mobile phone should have collected a lot of materials related to Samsung's infringement of everyone's patents, right?"

Since Apple took the initiative to bring it up, Cao Yang naturally wanted to take this opportunity to see what ammunition Apple had prepared.

As for saying that there is no research on his side, that must be an excuse.

As one of the main rivals of Honor phones, how could they not study Samsung's products?

"I am indeed prepared, and I can share some relevant content with Honor mobile phones when the time comes."

Hearing Cao Yang's words, there seemed to be an agreement to go to Samsung together, and Wang Ziming immediately said that he could share relevant information with Glory.

Anyway, these materials are not top secret content, as long as you are willing to spend effort to understand, the Honor mobile phone will definitely be able to get it.

Besides, he doesn't believe that the Honor phone really hasn't prepared anything.

Maybe the information you give out, Honor Mobile has it in your hand.

At this point in the conversation, the rest of the matter will naturally be easier.

Although the two sides have not reached too many cooperation projects, they have reached an agreement on jointly dealing with Samsung.

After hanging up Wang Ziming's phone, Xia Qingqing, who hadn't left yet, immediately couldn't help but ask: "Apple actually took the initiative to release its suspicions and want to cooperate with us?" ”

Obviously, in Xia Qingqing's eyes, Apple's gang has always been very arrogant.

They have been taught a lesson by Honor mobile phones in the Chinese market, and even Honor mobile phones have released rumors that they will sue them in the United States, Dongying and Europe.

In this case, it was a little strange that someone from Apple actually took the initiative to contact her to cooperate.

"Apple and Samsung, this time it is estimated that there will be a big battle."

"Samsung originally felt that it was Apple's most important supplier, even if it copied some of Apple's appearance, the other party would not be good."

"However, with the rapid development of Samsung's smartphone business, Apple obviously can't continue to tolerate Samsung."

"In the next few years, I estimate that you can see one of the most protracted and costly lawsuits in the business district after entering the 21st century."

When Cao Yang said this, Xia Qingqing was taken aback.

After the 21st century, the most protracted and costly lawsuit in the business district?

That's a scary assessment.

Behind all these big lawsuits, there will be a series of things happening.

However, if this is the case, then Apple's behavior today makes sense.

It's just that Xia Qingqing thinks it's still too exaggerated.

"Mr. Cao, isn't Apple afraid that if they fight too hard in the lawsuit with Samsung, there will be problems in the supply chain in the end?"

Regarding Xia Qingqing's worries, Cao Yang's understanding is indeed different from ordinary people.

"Under normal circumstances, there must be something to worry about."

"But you have to know the specific situation of Samsung, although it is a Korean company, but in essence, it is also a company that has been deeply influenced by Wall Street."

"Even the shareholders behind them may have some intersection."

"Samsung and Apple can sue any matter what, this is a normal business competition."

"But if Samsung threatens Apple with a cut off supply, then someone will immediately teach him how to behave every minute."

Hearing Cao Yang say this, Xia Qingqing also understood in seconds.

After all, her background determines that her perspective on the problem is also relatively high.

If it is a protracted lawsuit between Honor Mobile and Samsung, then Samsung will definitely use it as long as it has the means to threaten Glory, including cutting off supply.

But when it comes to Apple, it's a different story.

Whether it is Samsung or TSMC, they are essentially chip companies that developed under the nod of the United States.

If they in turn threaten the core interests of American business, they will eventually be cleaned up.

Presumably, Samsung's executives and Apple's executives understand this, so even if it is a lawsuit, it has actually been communicated for a long time before.

It's just that the talks eventually fell apart.

That's why the lawsuit is only now beginting.

"Then it seems that if we also take action against Samsung in the future, it will indeed be a good thing for us."

"We don't expect to be able to achieve a decisive advantage in those overseas markets, but on the Huaxia side, we must find a way to get Samsung away."

"When the time comes, we just need to compete with other independent brands."

With Cao Yang's instructions, Xia Qingqing's side immediately began to arrange for the Honor mobile phone to act.

Even in line with the meaning of "salute first and then soldier", the official Weibo of Honor mobile phone released a piece of content, exposing Samsung's infringement of Honor's patents, and asking Samsung to take the initiative to stop the sale of related products.

After the appearance of this official micro-blog, it immediately caused a great impact on the mobile phone industry.

Samsung Huaxia held an urgent discussion meeting to discuss the response plan.

"Chai Hang, do you think the Honor mobile phone is scaring us, or are you ready to come for real?"

As the general manager of Samsung Huaxia, Lee Jae-lin is very nervous now.

Honor phones have just taken Apple's iPhone4 and iPhone4S down.

Although Apple was a little unconvinced and said that it would continue to appeal, everyone knew that the final result was not much better.

In this case, Honor Mobile once again came up with patent infringement to deal with Samsung, and it is strange that Li Zailin is not nervous.

After all, the proportion of Samsung's mobile phone business in China is still very high.

It can even be said that Huaxia is the market that Samsung attaches the most importance to at this stage.

If something goes wrong in this market, then he will not be able to hold the position under his ass at that time.

"It's still a little hard to say, but since I said this on the official WeChat, I don't think they will let go."

"Apple's mobile phone has no way to pose any threat to Honor mobile phones in China, at least in the next year."

"Then the biggest opponent of Honor mobile phones next is us."

"Normally, they must have some means to do it."

Chai Hang is really a little unsure of the pulse of Honor's mobile phone now, and he doesn't dare to jump to conclusions easily.

If this is a mistake in judgment, then Lee Jae-lin will let him take the blame, and it will be troublesome.

"The Chinese market has developed very fast in recent years, and the headquarters is absolutely reluctant to give up."

"We have to find a way to communicate with Honor Mobile, and it's best not to make it too big, otherwise it will feel bad for us."

Although Lee Jae-lin knows that Samsung has always been very good at lawsuits, even if he infringes on other people's patents, he can drag on the lawsuit for a long time through various counter-litigation methods.

Then wait until you are about to lose the case before settling out of court.

But by that time their products were already selling very well.

"On the Honor mobile phone side, I heard that the foundry has prepared a very large production capacity, and it will go to 10 million units per month next year."

"In this case, they must be eager to suppress the main competitors."

"I guess this time, it's not good."

Chai Hang felt that it was necessary to lower his expectations for Li Zailin, otherwise his life would not be easy in the future.

"I will report to the headquarters and let them land the chip factory project as soon as possible."

"When the time comes, considering these large investment environments, it is estimated that it will have a certain impact on this matter."

Li Zailin is also a Huaxia expert, he knows that many things are not simply a matter of lawsuits, there are many things that can be used.

Although it is impossible for Huaxia to completely stand on Samsung's side because Samsung has invested.

After all, Nanshan Group is the largest private enterprise in Huaxia, and Huaxia must be more supportive of Nanshan Group.

"We should also have some memory and other parts supplied to Nanshan Group, and we can also consider using these things to talk to Nanshan Group when the time comes?"

Since Li Zailin has already mentioned other influencing factors, Chai Hang has also mentioned what he can think of.

However, for his proposal, Lee Jae-lin did not dare to easily approve it.

"Nanshan Group is very sensitive to the matter of supplier supply interruption and has a very tough attitude."

"You see that the other party has been engaged in 100% localization projects over the years, and it should be afraid that the supply of parts supplied overseas will be cut off."

"So if we do threaten each other with those parts, on the one hand, these parts are not particularly core parts, and similar alternatives may be found on the market."

"On the other hand, with the strength of Nanshan Semiconductor, they theoretically have the strength to produce these memory and other parts."

"When the time comes, forcing them to enter this field as well is a bad thing for the company."

Lee Jae-rim is not so short-sighted.

After all, some methods are not effective for everyone.

"If that's the case, then there's not a lot of things we can threaten each other."

"Maybe I have to go back to the past and see if the legal team can find some cases of Honor mobile phones infringing my patents."

"Only if we can find something sufficient to deter the other party, it is possible for the Honor mobile phone not to make things so big."

As soon as Chai Hang said this, Li Zailin couldn't help but nodded.

It is definitely not possible to blindly show weakness, but it may not be appropriate to take the initiative to attack on the Huaxia side.

Then they can only threaten each other, everyone puts knives on the table, but no one makes a move.

It's for the best.

……

"Mr. Cao, are we preparing to encircle and suppress Samsung?"

When Samsung sees the content on the official Weibo of the Honor mobile phone, it will think about the next arrangement, and other mobile phone manufacturers will naturally have some reactions.

As a smartphone brand with a strong momentum now, Warwick must be ready to move.

Although the market share of Honor mobile phones in China is similar to that of Samsung, due to its relatively high-end positioning, it does not have much intersection with the current Huawei products.

It can be said that Samsung is now Warwick's most direct competitor in China, and it is also the manufacturer that Warwick wants to deal with the most.

Now seeing that the leading brother Glory's mobile phone jumped out, Xu Jun on Huawei's side immediately couldn't wait to contact Cao Yang.

"I'd like to, but it's not that easy to deal with Samsung."

"They have no less patents in the field of mobile phones than we do."

Although Cao Yang did not hear the information discussed within Samsung, he did not have any predictions about some of the possible countermeasures that Samsung might take.

After all, Samsung has used similar means to deal with many large manufacturers in the past.

In the end, most of the time, Samsung wins, or even if it loses, it is actually equivalent to winning.

Because people have already gained the market, this is more important than anything else.

"I think so too, but in addition to the lawsuit with Samsung in the patent case, everyone can also find a way to deal with them together."

"For example, there are always some voices on the Internet who think that some of the practices on the Goryeo side are too much."

"We can guide people to have a certain dislike for the Korean brand."

Xu Jun really wanted to deal with Samsung, but he didn't want to rush forward alone.

After all, there are quite a lot of self-owned brand mobile phone manufacturers in Huaxia, and Huawei rushed over by himself, to a certain extent, to make wedding clothes for other manufacturers.

And many other manufacturers have a lot of parts purchased from Samsung, and they have more worries about encircling and suppressing Samsung, and they dare not take it easy.

After all, not every manufacturer has the confidence of the Honor phone.

"This matter can be tackled for a while, but it is estimated that it is not enough to simply adopt this countermeasure."

"The most important thing is that our own products are hard enough and competitive enough."

"If every hot-selling product of Samsung, Huawei or other independent brand manufacturers have similar products, and the price or performance is more competitive, it is estimated that Samsung's life will be really uncomfortable."

As soon as Cao Yang said this, Xu Jun couldn't help but nodded.

Samsung is indeed not so easy to do, and people's vitality is very tenacious.

"We are also working hard to fully benchmark Samsung, launch more models, and even prepare to compete with Samsung in the computer field in the future."

"In the future, we will not use Samsung parts in our products as much as possible."

The news that Honor mobile phones are going to be computers is no secret.

Taking advantage of this opportunity to communicate, Xu Jun also told Cao Yang about what Huawei was going to do with the computer.

lest Cao Yang think that Huawei is going to snipe at the Glory Computer, which is not good.

"Samsung's phones are now selling well all over the world, and there will definitely be quality problems in some places."

"We can focus on this aspect of the content, once Samsung adopts a double-standard approach to Chinese consumers, I think we can do something targeted at that time."

"Before that, you can only take it slowly, step by step."

Although Nanshan Group is already very good, a large foreign company like Samsung cannot take people away from the Chinese market with a single sentence.

That's not realistic.

So this is destined to be a war that will last for a long time.

Of course, if Samsung dies on its own, it's hard to say.

And just when everyone was concerned about whether the Honor mobile phone was going to comprehensively encircle and suppress Samsung, the Huaxia Ministry suddenly announced a new policy.

From January 1, 2012, the restrictions on private enterprises entering the aerospace field will be fully relaxed.

According to this policy, the ministry encourages private enterprises to develop civil-military integration projects, as long as there are no areas prohibited by relevant regulations, they can take on challenges.

Such a change, although it has nothing to do with the vast majority of enterprises.

After all, there are certainly not many companies that will be interested in the aerospace industry.

Most companies don't even think about doing it.

But for Nanshan Group, the situation is very different.

We have been recruiting design talents in various fields such as rockets and aircraft on a large scale, and the relevant business divisions have been expanding their business in advance.

Now is the time to make a formal move and set up a company to specialize in this area of business.

Now that the spring breeze of the policy has blown over, Nanshan Group naturally took action immediately.

【Daystar Aerospace Technology Co., Ltd. was formally established】

Three days after the policy was issued, Nanshan Group officially announced the registration of a new subsidiary.

Nanshan Robot's UAV Division has also been officially allocated to the newly established Daystar.

Even some of the R&D personnel related to aerodynamics and other related aspects of the Star team have been shunted to this company.

As for the aerospace-related talents that have been recruiting before, they have naturally been assigned to the new company.

The UAV Division, the Aviation Division, and the Aerospace Division were established within Daystar.

Obviously, Nanshan Group is ready to do a big job.

As the leader of domestic aerospace, aerospace science and technology naturally noticed this action of Nanshan Group for the first time.

"Lao Zhao, do you say that Nanshan Group's entry into aerospace this time is simply in response to the call of the policy, or is it really ready to do a big job?"

As the general manager of aerospace science and technology, Qian Junfeng's mood is now complicated.

On the one hand, he also knows that only by entering this market with private enterprises will it bring more vitality to the industry.

But he is also worried that if Daystar does a good job at that time, and even some fields are better than aerospace science and technology, then he will be disgraced.

He wasn't too worried if other companies set up companies related to the aerospace business.

After all, there is no company that can match aerospace technology.

But if this company is the Nanshan Group, the situation is different.

You must know that 99% of the carbon fiber purchased by aerospace science and technology is purchased from Nanshan carbon fiber.

Some other special materials are also purchased from Nanshan Special Steel and Nanshan Chemical.

They are very clear about the strength of the Nanshan Group.

In the future, he will directly compete with his own suppliers, and he actually feels a little empty inexplicably.

It's like if you ask some OEMs to compete with Bosch and Denso, they are probably not so confident.

"Cao is always a very ambitious person, their twin-tailed scorpion drone is very good, and now it is completely famous."

"There are even a lot of relevant reports in foreign media, and many people are very interested in this drone."

"Coupled with the various big moves of Nanshan Group before, I think Cao always really wants to do a big job in the aerospace field like Musco."

"I've heard they're working on a recyclable rocket right now."

As a rocket expert, Zhao Xingyu's classmates, friends, and protégés must be all over the industry.

Among the people dug up by the Nanshan Group, there are people he knows.

So for some information, he also knows.

And the more you know this information, the more you know that Nanshan Group is serious this time.

Otherwise, so much money will be burned, and in the end it will be just a game, then it will not be enough.

Hearing Zhao Xingyu say this, Qian Junfeng's mood became even more entangled.

However, it is useless to dwell on it, he can only urge to speed up some projects within the company.

In the past few years, we have made more big moves to let everyone know that it is still up to them to engage in aerospace.

(End of chapter)