Chapter 727 Internet celebrity luxury car, the king of off-road is not the same on the market
"This ......"
"They should mind, right?"
Li Shigui found that he was really not suitable to start a business and be a boss.
I'm still not open-minded enough.
"It's up to you how you communicate."
"If you send the message that I am going to sell you second-hand equipment, then the big dog will definitely be unhappy."
"But if the other party thinks that we are trying to provide them with the impetus for development as soon as possible, so that they can have the production capacity of twin-tailed scorpion drones, the situation is different."
Since the big dog bought the twin-tailed scorpion drone, Cao Yang began to arrange for people to investigate and understand the situation over there.
Although they have money, it is obviously a bit abnormal to perform such a large amount.
However, Mi Ying reported to Cao Yang about the major events that happened in the southeast consulate of the big dog family, and he kind of understood why the other party was so anxious.
In February 2012, the boss of the southeastern neighbor, who had been in power for 33 years, was forced to step down.
Many tribes in the country supported the rebels, leading to a rapid deterioration of the situation.
Even his generals are on the opposite side of him.
Such a change quickly caused the worry of the big dog next door.
They definitely have to do some preparation, just in case.
Even if necessary, they will directly send troops to destroy each other.
Because the big dog and those forces are two groups of people with completely different doctrines, everyone can't pee in the same pot at all.
So this time they knew that the twin-tailed scorpion drone of Daystar was actually a large unmanned bomber in Huaxia, and they immediately became interested.
What they need most now is bombers.
And the advantages of unmanned bombers are even more needless to say.
"Then I'll find a way to communicate with the other party first."
"It just so happens that our first batch of twin-tailed scorpion drones will officially start to be delivered in a few days."
"I'll fly over and communicate with the other party."
Li Shigui felt that what Cao Yang said made sense, and immediately prepared to go out in person to communicate about this matter.
After all, whether this can be done or not, the impact is still very large.
And Cao Yang, who had just returned to China, was immediately pulled to Zhucheng by Zeng Tingting.
The Xingchen Automobile G9, which has been prepared for a long time, is finally about to be officially launched.
This time, Zeng Tingting made a little different.
Since the G9 is a large hard-core SUV, the main focus is strong power, strong off-road performance, leather durability, aiming not only at the domestic market in China, but also thinking about being able to perform around the world.
Therefore, this listing is not simply listed in China, but simultaneously listed in the world.
Even if some places do not engage in listing activities, it is necessary to ensure that after Huaxia is listed, there will be cars to sell there.
In order to do this, the Xingchen G9 has been sent overseas a month ago.
"Mr. Cao, this time we are preparing to build Xingchen G9 into an Internet celebrity luxury car, and we have already shot a batch of videos in advance, and we are ready to market it on the Internet at that time."
Zeng Tingting is a very thoughtful person.
Cao Yang attaches great importance to the big G series models, so she naturally attaches more importance to it.
Xingchen Automobile is now taking the road of globalization, and nearly half of its sales are contributed by foreign countries.
Zeng Tingting has a goal, that is, she hopes that one day Xingchen Automobile's foreign sales can be six or four points with the domestic one.
The process is certainly not that simple.
"Now that the penetration rate of the Internet is already very high, it is indeed very interesting to do some marketing on the video."
"But don't make the video too long every time, or no one will be interested in watching it."
"Try to keep it to less than 5 minutes."
At this time, it is a little early to engage in short videos.
But something like this is still interesting when it is put on an Internet video site.
You can also make good use of Weibo-related links.
"Then I'll have someone re-edit some of the video."
"Some of these videos were shot in the desert, some were shot next door, some were shot in plateaus and ravines."
"Basically, it can give people a more shocking feeling, and it should still be more impactful."
"In front of the G9, Toyota's Land Patrol is not an opponent at all, even if it is a Mercedes-Benz big G, the comprehensive performance is not comparable to it."
"Especially when it comes to comfort configurations, the gap is even bigger."
Zeng Tingting is still very confident in the prospects of the G9.
If she wants to sell tens of thousands of vehicles a month, she may not be able to do it.
But if the monthly sales exceed 10,000, she thinks it is still not a big problem.
"There are some travel agencies that specialize in self-driving tour services, and they basically take classic routes such as the Sichuan-Tibet line."
"You can also work with them to make some more natural videos to promote on Autohome."
"There are also some groups or associations of off-road enthusiasts, and you can also think of ways to see how to use them."
"As for advertising placement, it's all the old way, you just need to communicate with Zhang Songwen yourself."
Cao Yang also hopes that Xingchen Automobile's big G series can become a model that supports sales.
If the monthly sales of the three cars can reach 50,000 units, then there will be no problem for Xingchen Automobile to produce 1 million units per year.
But to do this, obviously, it is not that easy.
After all, even if it is an entry-level G7, the price is not cheap.
Hardcore off-road is a relatively niche market, and those who are willing to spend this money will be even less.
"I've heard that Range Rover, Toyota Land Patrol and other models are the most popular in many coal bosses and mining areas."
"The big G series should also be very marketable in these places."
Mi Ying interjected next to her.
2002~2012 is the golden decade of the coal industry.
The arrogance of the coal boss has been seen by many luxury car companies.
Especially at the Imperial Capital Auto Show, I once encountered many scenes where coal bosses bought luxury cars with a big bag of cash.
Although the highlight of this industry is soon to pass.
But there is also the scenery of the last year, which can obviously make some contribution to Xingchen Automobile.
Of course, Mi Ying didn't know that the coal boss would soon be less beautiful.
But at least at this stage, it is a good sales target.
"In the past, Xingchen Automobile mainly opened 4S stores in various provincial capitals, and compared with most independent brands and joint venture car companies, the number of 4S stores was insufficient."
"The next step can be to open some 4S stores in some resource cities, which is estimated to bring some significant increases in sales."
With Cao Yang's words, Zeng Tingting naturally had no opinions.
Expanding the sales network of Xingchen Automobile is something that needs to be done every year.
It's just that the focus will be different every year.
After Zeng Tingting reported the G9 publicity plan to Cao Yang, the official launch of the new car soon began.
As a leading enterprise in the domestic automotive industry, the listing activities of Xingchen Automobile are naturally very powerful in various domestic media.
Needless to say, Autohome, Yu Yu personally took He Ling and others to participate.
Netease Auto Channel was also attended by Fang Dawen with Lin Jiayan and others.
As long as the other media have received the invitation, no one will be absent.
The programs are all fixed, and there's nothing special to look forward to.
But Cao Yang personally came to the stage to explain to G9, which is still a very publicity gimmick.
After all, this is the head of the largest private enterprise in China, and he is still young and golden.
As long as the articles related to Cao Yang can naturally attract a lot of people to read.
Even some articles on the Internet now, even if they have nothing to do with Cao Yang, like to have some connections with Cao Yang bluntly.
This will make the article more popular.
……
"Xingchen Automobile's big G series hard off-road vehicle is a series of models that I personally participated in the design, and from the current listing of G7 and G8, it has been affirmed by consumers."
"Of course, some people think that the G7 and G8 are still not big enough, can they have a bigger car?"
"Naturally, we have already taken these needs into account."
After Cao Yang came to power, he said a few words briefly and cut to the chase.
There is so much nonsense that everyone is not interested in listening to it.
Besides, Cao Yang's time is also precious, and he doesn't want to waste it.
"The G7 and G8 are capable of delivering superior performance in difficult terrain, harsh environments and harsh weather conditions due to their excellent off-road performance and powerful performance configuration."
"In the past year's production and development process, G7 and G8 have been widely used in fields, such as field exploration, military, scientific research and other fields."
"Now the G9, which has the title of 'King of Off-Road' within us, is also going to officially meet you."
"First of all, everyone is very concerned about its power, after all, without strong power, off-road performance cannot be good."
"The G9 is equipped with high-powered W12 and W16 engines that have been specially tuned by our Nanshan engine."
"In particular, the G9 equipped with the W16 engine has a very strong output capacity, which is enough to provide the driver with enough power and torque support, so that it can easily succeed in complex terrain environments and outperform all competitors."
"I emphasize, it's all competitors."
Cao Yang stretched out the index finger of his right hand and pointed upward.
No matter what the model is at the press conference, in order to attract enough attention, in addition to the characteristics of the model itself, gimmicks must also be needed.
Otherwise, even if the media wants to hype it, they don't know where to think about it.
Now Cao Yang has taken the initiative to send the gimmick to the door.
The king of off-road!
Outperform all competitors!
He also deliberately emphasized that it is all competitors!
This is properly pulling hatred.
As long as reporters from all walks of life combine these words and compare Xingchen G9 with various popular hard-core large off-road vehicles, a good original article will come out.
It is estimated that the reading volume will not be very low by then.
If you want to attract more attention, it is to interview the relevant people of the G9 competitors and let them quarrel directly.
That way, the sub-topic will be higher.
There are so many media outlets here today, and they are basically the best in their respective fields.
Naturally, they will not miss this opportunity.
"Mr. Cao is still as bold and confident as ever."
"If Xingchen G9 is not competitive enough, it is easy to be seized by other car companies, and it will be maliciously marketed at that time."
Fang Dawen looked at Cao Yang on the stage, and he was also full of emotion.
He is a media person who has watched the development and growth of Nanshan Automobile Group.
From when everyone didn't like it, now almost everyone in the automotive industry has to look up.
There weren't many years in between.
If it weren't for it happening alive around him, Fang Dawen felt that he wouldn't dare to write so outrageously.
After all, building a car is not making a toy.
"The performance of the G7 and G8 is indeed very good, and the sales of Toyota's Land Patrol and Prado have been drained."
"The positioning of the G9 is one level higher than that of the G7 and G8, and it will certainly not be worse in terms of engine or various equipment."
"In this case, although Mr. Cao's words are a little public, what people say is likely to be true."
Lin Jiayan is very familiar with every model of Xingchen Automobile.
She has participated in all the launch events of these models.
Up to now, there are so many car companies in Huaxia, and only every activity of Xingchen Automobile, Lin Jiayan has participated.
Even for Mercedes-Benz and BMW models, Lin Jiayan did not participate in their listing activities 100%.
"That's right, G9 is also the flagship model of Xingchen Automobile, and the configuration in all aspects is naturally not bad."
"Otherwise, it wouldn't have been able to support that price."
Fang Dawen naturally knows Xingchen Automobile very well, so Lin Jiayan can understand it just by mentioning it casually.
"I heard that today's dealers of Xingchen Automobile in the Middle East, Africa, Europe, South America and other places have also launched the G9 at the same time."
"It's something that hasn't been done before."
"I feel that Mr. Cao still has high expectations for G9."
It is not the first time that Lin Jiayan has participated in a global simultaneous listing event.
However, many of the previous activities were a gimmick, and very few of them were truly listed globally.
If you look at Mercedes-Benz and BMW, or Toyota and Honda, which model sold in China is launched simultaneously in the world?
It is difficult for domestic cars, and it is equally difficult for imported cars to do.
But Xingchen Motors did it.
This alone is not simple, and there are many difficulties to overcome.
But the more this is the case, the more it is said that Xingchen Automobile attaches great importance to G9.
Fang Dawen and Lin Jiayan whispered offstage, and Cao Yang naturally did not stop explaining himself on stage.
"The Centron G9 is equipped with a variety of off-road driving systems, allowing it to maintain excellent handling in complex road conditions and terrain."
"Among them, the most prominent is its adaptive transmission suspension system, which can automatically adjust the hardness and tightness of the suspension according to the state of the vehicle and road conditions, making the vehicle more stable during driving, and at the same time providing the driver with a better driving experience."
"The G9's high-performance suspension and all-wheel drive system provide the vehicle with stable off-road driving ability."
"Whether it's muddy roads or rough mountain roads, it can drive in a stable state."
"Moreover, when encountering complex road surfaces, the G9 can use modes such as assisted uphill or assisted downhill to further enhance the vehicle's driving stability and off-road ability."
Cao Yang explained that the big screen behind him was also playing some videos synchronously.
With Cao Yang's explanation, the impact of these videos on everyone is also more direct.
"Similar to the G7 and G8, our G9 has a non-load-bearing body with a durable frame chassis structure that provides excellent rigidity and load carrying capacity."
"In order to further improve the comfort of the G9, it is also equipped with a number of sound insulation technologies to ensure excellent silent performance during driving."
"In addition, our G9 is equipped with electronically controlled differentials, center differentials and rear axle differentials, which automatically adjust the speed and steering angle of the wheels, improving the stability of the vehicle in corners and unexpected situations."
Although many of these configurations have appeared on the G7 and G8, they are even identical parts.
But to a certain extent, that's not a bad thing.
The versatility of the parts is strong, and the maintenance work of these cars is easier to do.
Otherwise, the car will break down and it will be difficult to find some parts to replace.
"Considering the special needs of off-road vehicles, the G9's body is extremely rugged and durable, not only has good crash protection performance, but also is equipped with a series of off-road protection plates, including front bumper, oil floor, under-hood panel, fuel tank protection plate, etc., which can effectively protect the vehicle's chassis, engine and other critical components."
Since it is a hardcore SUV, it must be to go to some places with bad road conditions often.
It would be hilarious if you casually broke the fuel tank or something.
"The ACC automatic cruise system is the standard equipment of various models of Nanshan Automobile Group, and everyone is familiar with it."
"However, on the G9, we have further developed the 'Evil Road Automatic Cruise System'."
"The simple way to understand is that when this system is used, the G9's system controls the torque output of the engine, the transmission system and the braking system, so that the car can pass through the bad road at a very slow speed."
"The main purpose of this system is to avoid the situation where the wheels of the vehicle are moving too fast and the wheels are slipping or getting trapped."
"That is to say, this automatic cruise system does not require the driver to operate the vehicle himself, it will control the vehicle by itself through the computer system, release torque according to the feedback of road conditions, and distribute the braking force of the four wheels, so as to achieve wheel slip limit."
The system on the G9 is a system developed by the developers after borrowing from the equipment of Toyota Land Patrol.
Nanshan Automobile Group's strength in software is very strong, with the efforts of a group of program apes, Xingchen G9 on the "evil road automatic cruise system" is definitely better than Toyota Land Patrol.
Many of the people who came to the event were professional automotive media people, and most of them could still listen to and understand these equipment principles that sounded a bit boring.
"In addition to this system, we have a very useful system for the G9."
Ordinary things, just now all the talk has been said.
When it came to the finale, Cao Yang naturally wanted to take out the two classic systems on the G9 and introduce them to you.
These things are absolutely very important for true off-road enthusiasts.
"When we go off-road in the wilderness, there will always be times when we need to turn or make a U-turn when the curve is large, but the lane is small."
"So this 'U-turn in situ assist system' came into being."
"When the U-turn Assist system is turned on, once the steering wheel turns at a large angle, the computer will automatically brake the inside wheels, giving the car a near-'spin in place' effect, helping you turn smoothly in one go. ”
The system used on the G9 is obviously still a little different from what BYD looks up to.
Cao Yang can also be regarded as reserving some space for technological development.
Anyway, for Xingchen G9, this "in-situ U-turn assist system" is enough.
"Mr. Yu, this time Xingchen Automobile really attaches great importance to G9."
"The two systems just now are not on the G7 and G8."
"But it's really necessary for a real off-road improvement."
He Ling is also a person who knows goods.
After listening to Cao Yang's words, she could feel the benefits of the "Evil Road Automatic Cruise System" and the "U-turn Assist System on the Spot".
After all, she is also the one who has driven the car for many years.
"I estimate that these two systems will also be equipped with the G7 and G8 in the future."
"Now it's just a top-of-the-line configuration on the G9."
"After all, the price of the G9 will definitely not be low, if there is nothing special, just for the engine displacement, it is estimated that some people will feel that they do not know."
Yu Yu's opinion is obviously quite accurate, and he guessed the problem considered by the G9 development team at once.
The three models of the Xingchen Big G series are very similar in appearance.
Even for most people who don't know how to drive, it is absolutely impossible to tell which one is the G7, G8 and G9 at a glance.
However, there is a big difference in the price of these three cars.
Since there is a difference in price, it is definitely necessary to make consumers who spend more money feel different.
These two special pieces of equipment play such a role.
"That's right, advanced equipment is used in high-end models first, which is also the consistent practice of all car companies."
When Yu and He Ling were chatting, Cao Yang on the stage finally began to announce the price information that everyone wanted to know most after introducing Xingchen G9.
"The price of Xingchen G7 is 699,900 to 799,900, which is very cost-effective."
"The price of Xingchen G8 is 888,800 to 1,088,800, providing consumers with more power and new choices for seat layout."
"And what is the price of our G9?"
Cao Yang paused for a few seconds when he said this, "Forget it, I won't sell Guanzi, otherwise I'm sorry for the eighteenth generation of my ancestors." ”
At the critical moment, it is natural to mobilize the atmosphere of the audience.
"The starting price of our W12 version is 1.2999 million yuan, and there can be a wealth of optional packages for consumers to choose from."
"The price of the W16 version is 1.7999 million yuan, and a batch of equipment can also be customized for consumers."
"Of course, we have also prepared a bulletproof version of the G9 for consumers with special needs, which can be customized, and the price starts at 4.9999 million."
Cao Yang officially announced the price in one go!
From this moment on, Xingchen G9 can be regarded as officially listed.
(End of chapter)