In 2012, when ninety percent of consumers buy a car, the first is to look at the price of the model, and the second is to look at the appearance of the model.

On the basis of meeting your price and budget, which car looks beautiful and meets your expectations, you will often choose which car to buy.

It will take at least many years for this situation to slowly change.

The price of Xingchen G9, to say that it is cheap, it is definitely not cheap.

After all, the absolute value is there.

But if you want to say expensive, it is definitely not expensive.

The engines of the W12 and W16 are now used less and less often in new models.

Whether in Europe or elsewhere, people are looking for ways to reduce fuel consumption due to regulatory restrictions.

Large-displacement engines have a natural weakness in this regard.

On the Huaxia side, only Nanshan Automobile Group is using this super-large displacement model.

However, the fact that there are fewer and fewer models using this type of engine does not mean that there is no market for this type of model.

For rich people, especially those who are rich and like off-road, large-displacement off-road vehicles are too important.

The same is stuck in a mud puddle, and the large-displacement model may come out with one foot on the accelerator.

If the small displacement does not come out once, there may not be a second chance to come out on its own.

Many of the people present actually understand this truth.

"It seems that Xingchen Motors' expectations for the G9 are quite high, and the price is quite competitive."

Lin Jiayan is naturally also a person who knows goods.

The large displacement engine of the W16, there is no cheap model in the world equipped with this engine of the same level.

It's normal to sell millions of dollars at every turn.

Of course, there are various tax reasons for this.

Especially for imported large-displacement models, taxes and fees are very high.

Now the W16 version of the G9 can be done for 1.7999 million yuan, and she thinks that the W16 version is estimated to sell better than the W12.

After all, people who can afford to buy a car of more than a million are really not worse than those hundreds of thousands.

"The market of G9 in big cities is not necessarily very large, but it is estimated that it is still worth looking forward to in some remote areas and some special markets overseas."

"Especially in the North American market, this kind of large-displacement hard-core SUV should be very popular."

"However, based on the current situation of Nanshan Automobile Group, it is estimated that the relationship between the American market and them will become weaker and weaker in the future."

"Even if the profit is given to Ford, it is estimated that a car like the G9 will be artificially set a lot of restrictions."

Fang Dawen also saw the problem very thoroughly.

The largest market for large SUVs is the United States.

This is globally recognized.

At least for now.

"Indeed, if such a model is Toyota's Lexus or Honda's Acura, or Nissan's Infiniti, then the sales in the United States are definitely very impressive."

The car market in any major country is not something you can just come and go whenever you want.

Look at the future generations of Huaxia's own brands have gone global, but how many are ready to enter the American market or the Korean market?

Aren't these markets too small for everyone to look down on?

Definitely not.

It's because these markets already have vested interests, and you, an outsider, want to mix in, and the cost is very high.

Even people directly make a few small actions to make you lose all your money.

Even if it is in Huaxia, if you want to invest in the construction of a factory, is there a restriction that the shares do not exceed 50%?

In fact, to some extent, this requirement is already very low and friendly.

You only need to find a partner to enter the joint venture, and you can enter this market very smoothly.

There's almost nothing special going to get you stuck in the future.

Even as a car factory, it is treated as a guest of honor in various places.

As for the 50% stake, there are actually countless ways to make your actual income exceed this amount.

For example, parts imported from abroad, originally 100 yuan, 200 yuan sold to joint ventures.

Isn't part of the profit transferred?

There are many more similar methods.

The problems that Fang Dawen and Lin Jiayan can see, some other people can naturally feel it.

Xingchen G9 is listed globally this time, and the momentum is relatively large, and there are naturally more competitors who pay attention to its movements.

Toyota's LX570 can be said to be the closest car company to the positioning of Xingchen G9 to a certain extent.

Of course, the LX570 measures 5150 mm in length, 1980 mm in width and 1910 mm in height, with a wheelbase of 2850 mm.

Compared to the G9, it's a little smaller.

Coupled with the gap in the power and transmission of the engine, there is definitely a gap in the competitiveness of the LX570.

So after the people of Toyota saw the information related to the G9, the pressure immediately came up.

"President, I think it is necessary for the company to pay attention to the large G series models of Xingchen Automobile, and their competitiveness is still quite strong."

"The launch of the G7 and G8 has had a great impact on our Prado and Land Cruiser, and the G9, which was just launched yesterday, will have a huge impact on the LX570."

"At that time, our biggest competitor in the global hardcore off-road vehicle market will be Nanshan Automobile Group."

"Xingchen Motors and Land Rover Motors are dispatched together, and we may not have any hope of winning."

Toyota lost the world's No. 1 position last year and fell to third place in one fell swoop.

Toyota's interior is naturally full of energy to regain the first place.

Therefore, Tetsuaki Kobayashi is very concerned about the movements of Huaxia, the world's largest automobile market.

And Nanshan Automobile Group is regarded by Tetsuaki Kobayashi as Toyota's number one enemy in China.

Especially for its Lexus brand, the impact of Xingchen Motors is even greater.

Overseas, Tetsuaki Kobayashi is still confident that the Lexus brand will be stronger than Xingchen Automobile, and everyone can sit on an equal footing.

But in Huaxia, Xingchen Automobile is already a brand positioning close to Porsche.

Lexus, on the other hand, can't even match the brand power of Mercedes-Benz and BMW.

"The market share of the SUV market is constantly rising in the world, and this is a market that cannot be missed."

"Although the market of hard-core SUVs is not as good as urban SUVs, when it comes to more high-end SUV models, it has the meaning of returning to hard-core off-road vehicles."

"This trend is likely to become more and more pronounced."

Watanabe's level is naturally not bad.

He immediately pointed out a truth that many marketers of automobile companies do not understand.

High-end SUVs tend to perform much better than hard-core SUVs in the low-end range.

For example, SUVs of hundreds of thousands and 200,000 are almost all urban SUVs, and there is no market for hard-core SUVs.

But after the price of 500,000 yuan, the situation slowly diverged.

After 1 million, it's even more different.

Toyota has a lot of hard-core SUV models, as well as a lot of urban SUVs, and they have a lot of data to support relevant views on this aspect of the movement.

"Yes, so I think it's necessary to think about how to deal with the rise of Xingchen Motors in markets around the world at the same time."

"We need to work with dealers to consider how to suppress the impact of Xingchen Big G."

"There must be a road before the car reaches the mountain, and there is a Toyota car when there is a road."

"The fact that this slogan can spread is inseparable from the contribution of our hardcore SUV models."

"If this market is not held, it is likely to bring a series of chain reactions, resulting in the sales of our other various models being affected."

If it is simply the decline in the market share of hard-core SUVs, Tetsuaki Kobayashi is not so nervous.

After all, the market as a whole is still relatively small.

But when it comes to other models, the situation is different.

"North America and Huaxia are the largest car markets, and we can find a way to make Xingchen Big G not sell there, but we can't do much about the latter."

"We have to find a way to get the partners over there to make a little contribution."

"In addition, for other markets, you can contact the local branch or distributor and think of a way together."

"I don't have any opinion on dealing with Nanshan Automobile Group."

"Their existence has seriously affected the interests of Toyota."

Whether it's Yoshiaki Watanabe or the rest of Toyota, they must all hate Nanshan Motor Group.

After all, the appearance of the other party directly harmed the interests of Toyota.

Especially in the auto parts market, Aisin does not know how many orders it has lost because of Nanshan transmission.

Other companies such as Denso also suffered heavy losses because of Nanshan Auto Parts.

This kind of impact is sometimes difficult to quantify, but it is known that it is very huge.

Now that Tetsuaki Kobayashi has this instruction from Watanabe Tetsuaki, it is natural that there will be more drastic means to deal with the Nanshan Automobile Group.

Of course, whether it has an effect or not, it is difficult to say.

……

Different people's reactions to the launch of the G9 of Xingchen Automobile are different.

Toyota saw the crisis, but Zephyr Nissan felt that the opportunity had come.

"Mr. Ota, there seem to be signs of rapid development in the hard-core SUV market in China, and I think we can consider introducing the Patrol into the company for localization."

"We don't need to sell tens of thousands of vehicles a month, as long as we can sell 30,000 units a year, it is enough to support the long-term development of this model in China."

"Now a Touro costs more than 1 million, and if it can be localized, then the price can go directly to less than 500,000."

As the head of the sales department of Xifeng Nissan, Yoshikawa Teji is also very sensitive to changes in the Chinese market.

Xifeng Nissan's sales entered the TOP10 the year before last, but it fell out last year.

They must also be unwilling.

In the past, people thought that the market for large-scale hard-core off-road vehicles was too small, and they could only sell a few hundred units a year, so they did not plan to put the Patrol in the Zephyr Nissan for production.

The situation is changing very quickly.

"The selling price should be 500,000 yuan, and the cost of parts should be about 300,000 yuan, otherwise there will not be too much profit."

"Do you think that if you can sell 30,000 units a year, you can do it that low?"

A business that doesn't make money is something that no one wants to do now.

It's not like the car market of later generations, don't roll it.

"Individual parts with relatively large investment can be imported from overseas, and other parts can be produced in China as much as possible."

"Although the final cost has not been calculated, from past experience, it should be possible to achieve about 300,000."

Yoshikawa Teji came over to propose a plan to the boss, and naturally did some preliminary investigations.

Otherwise, it is easy to be scolded for talking nonsense.

Especially in Dongying enterprises, the hierarchical concept of superiors and subordinates is very strong.

Superiors can basically use unlimited PUA to abuse you to death.

"If the price is hit within 500,000, the first to be hit is Spring City Toyota's Prado and Land Patrol, right?"

Nissan's position in Toei is far inferior to Toyota's, so Ota still has some concerns about competing with Toyota's models.

Of course, there are just a few.

Their natural sounds are the same as the Toyota Camry to form a direct competition relationship, not also sell well.

"Toyota's Prado and Land Patrol sales have been cut in half, and it can't even be described with a halving."

"Compared with the stars G7 and G8, Prado and Land Patrol have no advantages."

"Whether it is the brand or the equipment, it is not as good as Xingchen Automobile, let alone the publicity ability in Huaxia."

"So now their market share in Huaxia hard-core off-road vehicles is relatively low."

"Of course, this has a lot to do with the very low degree of localization of their two cars."

"Although they have been producing these two cars at Spring City Toyota for a long time, almost all the parts are still imported from overseas."

"In this case, when there are no competitors in the market, it doesn't matter, there are always consumers who are willing to pay."

"But now that consumers have better options, it's a different story."

"Our Patrol tries to make most of the parts domestically produced, and the price can be relatively low."

"In this way, we are equivalent to grabbing a part of the market that Xingchen Automobile and Toyota Motor have not covered."

"After all, our Patrol is also a large SUV with a length of more than 5 meters, and there are still very few such models in the Chinese market."

When Yoshikawa Teji said this, Ota couldn't help but nodded.

There is nothing logically wrong with this statement.

It seems that it is indeed possible to mention it to the headquarters and introduce the Patrol to the Zephyr Nissan for domestic production.

The headquarters still attaches great importance to the Chinese market, as long as sufficient basis is given, it is not difficult to make relevant decisions.

……

When Nissan considered the changes in the Huaxia hard-core off-road vehicle market and considered introducing the Patrol to Huaxia, BMW was also a little entangled.

None of the models sold by BMW in China are hard-core off-road vehicles.

Even BMW did not think about producing this type of car.

This left Aimoha a little tangled.

"Phillips, I think we can consider discussing with the headquarters to develop a model of a hard-core SUV series?"

"At the beginning, we saw the changes in the Huaxia automobile market and persuaded the headquarters to develop the X7 model, and the current performance of the X7 in Huaxia and the United States is okay."

"Now to develop a hard-core off-road vehicle similar to the X7, the development cost is estimated to be not so exaggerated."

Before officially reporting to the headquarters, Amoha must have communicated with Phillips, the president of the Asia Pacific region.

Otherwise, if Phillips gave him small shoes, his life would be sad.

Anywhere, if your immediate superiors want to make you uncomfortable, there are countless ways to deal with you.

Of course, if you say that you have a strong background and a good family background, that's another matter.

"It's not that simple to develop hard-core off-road vehicles and want to have their own technical advantages."

"Even if we develop based on the X7, we can only save some costs in terms of interior and exterior decoration."

"But in terms of the most critical chassis, we still have to tear down and start over."

Phillips is also a doctor of engineering, and he has been engaged in research and development for several years.

So Aymoha's argument, he can easily find some very convincing rebuttals.

In his opinion, the chassis is a very important thing for a hardcore off-road vehicle.

On the other hand, the engine and transmission can be shared with the X7 and do not require any special attention.

But the chassis thing, you have to start from scratch, it's really a bit troublesome.

If you just make something out, there is naturally no problem.

After all, BMW's heritage is still very deep.

But if you want to do it well, you need to do a lot of preparation and develop something special.

For example, the two sets of special systems on the Xingchen G9 are specially developed for off-road vehicles.

Even if BMW is plagiarizing and develops these two systems, it is estimated that the development cost will be in 100 million yuan.

After all, there is a lot of software development related work involved, which is something that BMW headquarters is not good at.

"You're right, but in fact, I feel that most consumers in Huaxia have a very weak understanding of the chassis, or even don't care."

"When they sell luxury cars, they basically look at the brand, look at the appearance, and look at the price."

"The influence of our BMW brand in China is undoubted, and everyone is still very recognized."

"In terms of appearance, as long as some changes are made on the basis of X7, it must not be a big problem for consumers to accept it."

"As for the price, as long as it's not too much higher than the X7, I think it's acceptable to everyone."

"When the time comes, we will sell two or three thousand vehicles a month in China, then three or four thousand in the United States, and a few thousand in Germany and other places, and there will be more than 100,000 sales in the whole year, which is basically enough."

"If everything goes according to plan, then we can launch a hardcore model in the same class as the X5."

"In this way, our model layout is even more complete."

For Phillips's rebuttal, Amoha naturally has his own opinion.

The car is produced in order to be sold to consumers.

If you do a good job of what consumers pay attention to, you don't have to worry about sales.

BMW is now constantly launching entry-level models, isn't it just for the purpose of increasing sales?

Otherwise, there would be no need to develop the BMW 1 Series and X1 for the purpose of driving performance or brand power improvement.

"Let's take a look at the global market performance of the Xingchen Big G series, and then consider whether to propose it to the headquarters."

"In recent years, the company has developed a lot of new models, and if we continue to propose new projects, the pressure on the board of directors should be quite great."

Phillips thought for a moment, but did not give a direct answer.

Instead, he used the "procrastination trick" that can be used all over the world.

In this regard, Ai Moha naturally had no choice but to accept it.

After all, the official level crushes people to death.

……

Just when friends and businessmen were discussing Xingchen Big G, Zeng Tingting happily came to Cao Yang's office.

"Mr. Cao, our G9 seems to be on fire in the Middle East."

"Several local dealers have placed more than 1,000 additional orders in just one week."

"Our G9 has started marketing the title of 'King of the Desert' over there, and it seems to be very well received by some people."

Zeng Tingting was obviously a little surprised that Xingchen G9 could emerge in the Middle East.

Although there are a lot of rich people over there, the performance of Xingchen Motors over there can only be regarded as decent, not particularly good or bad.

Now that the G9 has only been on the market for a week, it already looks like it is going to be popular, which is obviously relatively rare.

After all, whether a car is good or not often takes time to verify.

"Do you know why the G9 is on fire in the Middle East?"

"In which countries are it going to be on fire?"

Cao Yang looked at Zeng Tingting in surprise.

Although he also attaches great importance to the overseas market, there are so many countries in the Middle East, and it is not so easy to promote Xingchen Motors.

After all, in the mature car market, the share has been divided.

It is also very difficult to develop the immature automobile market.

"It has performed well in several places, whether it is a big dog family, Dubai, or a few other places, as long as there are dealers who have carried out test rides and test drives, and then cooperated with us to do some publicity, they have exceeded expectations."

"I feel that the company can tilt some resources into the Middle East in the next step."

Xingchen Big G is the strategic model of Xingchen Automobile in the past two years.

If the models of this series are done well, they can enjoy dividends for at least five years.

Even if this hardcore off-road vehicle does not make significant changes to the appearance and power of the model in ten years, there is no problem.

Take a look at Mercedes-Benz's G series models, which have been the same for decades.

Toyota's Land Patrol facelift is also significantly longer than other models.

A model can be sold for a longer period of time, which means that the development fee can be amortized for a longer time.

This is definitely a good thing for car companies.

"Since there is already a fire in the Middle East, we must seize the opportunity to publicize it."

"Didn't we shoot a series of videos in China?"

"Re-edit, launch promotional materials suitable for the Middle East, and communicate with local dealers, so that everyone can make G9 a real king of the desert."

"You can even communicate with Nanshan Film and Television, and you can arrange a team to go to the Middle East to shoot some G9-related promotional videos."

With Cao Yang's opinion, Zeng Tingting immediately began to contact and flew to the Middle East in person to make G9 a real king of the desert.

(End of chapter)