Both Dongying Yahoo and American Yahoo have begun to exert their efforts, and they have been tracking and reporting on the fraud of Dongying enterprises for several days.

It is naturally impossible for the media in China to remain indifferent.

There are so many fake news of Dongying enterprises, it is simply like falling asleep and encountering a pillow.

All kinds of media, whether it is the relevant professional media of the automotive industry, several major web portals, or traditional newspapers, do not want to let go of this hot spot.

"Editor-in-Chief Fang, I feel that this wave of news is a bit sudden and a little violent."

"So many Dongying companies were exposed to fraud at the same time, which is definitely not something that someone can handle."

Lin Jiayan has been busy compiling and reviewing articles related to Dongying corporate fraud in the past few days.

Nissan Motor, Toyota Motor, Mitsubishi Motors, Kobe Steel......

Just by popularizing the development history and background of these enterprises to Chinese netizens, several articles can be swayed.

Then translate some interviews with relevant media from the Internet, and then several articles can come out.

The output of articles in the past few days is simply not too easy.

"Isn't that obvious?"

"However, the matter was first exposed in Dongying's own domestic media, and then the United States followed the report, and our side slowly picked it up."

"So it's a bit hard to say who is doing something."

Fang Dawen has no idea at all about the people who are doing things behind the scenes.

Normally, to know such detailed information, it must be Dongying's company.

But if you offend so many big enterprises in Dongying in one go, the people or enterprises who make trouble will definitely not be able to get along in Dongying.

He couldn't find anyone to suspect.

"That's right, and now a lot of people are speculating about how this information came to light."

"There is a theory that several media outlets, such as Dongying Yahoo, received anonymous emails or packages at the same time, with some relevant information on them."

"So there's definitely a story to this thing."

As a media person, Lin Jiayan likes to eat melons.

But it's not a bad habit.

"The washing machine I used at home before was Panasonic, the air conditioner was Daikin, the TV was Sony, the refrigerator was Mitsubishi, and the hair dryer and rice cooker were Panasonic, almost all of which were products of the Toei brand."

"I thought they were the best quality, but I didn't expect them to ......"

Fang Dawen was a little depressed.

Although there is no evidence that there is a problem with the household appliances he bought, he is a little uncomfortable in his heart.

In the past, when friends went to his house and saw Yishui's imported products, they couldn't help but praise them with envy.

For this kind of praise, Fang Dawen didn't say anything on his lips, but he was quite useful in his heart.

But later......

"Seriously speaking, Dongying enterprises also started by imitation and plagiarism, and it is normal to have some fraud."

"I can only say that their propaganda work was too good before, and we overestimated them too much."

Lin Jiayan's point of view should represent the thoughts of a group of young people on the Internet.

This is actually what Cao Yang hopes to achieve.

When the aura of Dongying enterprise slowly fades, it is time for independent brands to continue to rise.

"This time, I'm a little curious about how those companies will wrap up."

"It is estimated that it is impossible to recall, otherwise the matter will be completely over."

"But it's so big, and the possibility of a hasty end is not very high."

Fang Dawen also saw it more thoroughly, and knew what the situation of various enterprises in Dongying was like now.

But he couldn't figure out what the companies would do in response to this.

A simple hard mouth will definitely not work.

After all, things have gotten to this point, and a lot of evidence has been leaked.

Of course, Fang Dawen purely wanted to eat melons, in fact, no matter what the final result was, it would not have much impact on him.

For others, however, the situation is different.

They are still very happy to see that Dongying enterprises are unlucky.

"Strauss, Lexus is our main competitor to Audi in the world, and Toyota's sales last year were surpassed by us, and the other party must also want to overtake it back."

"This time, the public opinion on the United States and Huaxia is encircling and suppressing Dongying car companies, I think it is possible to mobilize all the forces of the headquarters and our Huaxia branch to promote the development of this matter?"

As the general manager of Volkswagen's Huaxia branch, Vondel is naturally happy to see the bad luck of Dongying car companies.

The market share of Dongying car companies is second only to that of German car companies.

Maybe when the other party will overtake.

Volkswagen was able to surpass Toyota last year and become the second largest after General Motors, and Huaxia has also made a lot of contributions.

Today, Volkswagen's situation in China is not very good, and the pressure is very great.

Various Huaxia independent brands are trying to seize Volkswagen's market share.

At this time, if the share of Dongying car companies can be sacrificed, then Volkswagen's share will not only not decline, but also rise.

The firepower of Huaxia's own brands can also be transferred to Dongying car companies.

So Vondel is very positive about this matter.

"Before the headquarters understands the situation, it is estimated that they will not dare to end up easily."

"After all, if you're not careful, it's easy to make jokes."

Strauss was very clear about what the big men in Stuttgart were thinking.

The good thing that these people say is to be cautious, and what they don't say is that they are very abrasive and not refreshing at all.

Nowadays, the public opinion offensive of Huaxia and the United States to encircle and suppress Dongying car companies is very strong, but the various companies of Dongying have not officially released official statements to the outside world.

Although there is a high probability that the reported things are true, or most of them are true, they have not been confirmed after all.

Just to be on the safe side, you have to wait.

Anyway, now that giants such as General Motors and Ford seem to have come to an end, Volkswagen can still enjoy a little dividend even if it doesn't do anything.

With this mentality, Strauss felt that the headquarters would not act.

For Strauss's statement, Vondel also agreed.

"If the headquarters doesn't act, then our Huaxia branch will move on its own."

"In particular, we can take this opportunity to rectify the suppliers in our system, and also take the opportunity to press them to see if we can reduce the price additionally."

Things that fall into the well are too common in shopping malls.

Vondel didn't have any psychological pressure at all.

It would be strange if you stood up at this time to help Dongying Enterprise speak.

"Well, you can give it a try, too."

"Anyway, so many car companies are moving, and no one will say that ours is not when we follow the action."

Strauss felt that Vondel's proposal was quite good, and he was going to arrange someone to implement it later.

And when the media in Huaxia, Dongying and the United States continued to report related news, some companies in Dongying began to be unable to bear the pressure.

Kobe Steel was the first to come forward and admit that there was some fraud within the company.

In order to show the sincerity of his apology, a grand press conference was held in Dongying.

Hiroya Kawasaki, president of Kobe Steel Co., Ltd., stepped heavily and stepped into the foreground from behind the scenes.

It seems that overnight, President Kawasaki has aged a lot, with gray hair, a hint of messiness, a lack of healthy luster, and a solemn expression on his slightly haggard face, with a kind of obvious guilt and embarrassment.

Ranked among the top three in the Toei Steel industry, Kobe Steel once made Kawasaki beautiful.

At this moment, he lowered his once arrogant head and had to admit in public that Kobe Steel did have the problem of shoddy and tampered with product data.

In the face of journalists from various countries around the world, Kawasaki bowed deeply and apologized to all its customers and users.

In order to prove his sincerity in dealing with the counterfeiting problem, Hiroya Kawasaki said, "Kobe Steel is going to carry out reforms, and we will let everyone see our changes." And decided to take the blame and resign.

As a raw material processing industry, the steel industry is in the middle of the industrial chain.

The counterfeiting of the steel industry has detonated the product quality problems of many well-known enterprises such as Toyota, Mitsubishi, and Suzuki.

This time, things are naturally more lively.

Because Kobe Steel admits to falsification, it means that the news exposed on Toei Yahoo before is not fake.

At least not all fake.

In this way, it is naturally very difficult for several other companies to deny it.

Soon, Nissan Motor, Mitsubishi Electric and other companies also held press conferences to apologize for their past fraud, and said that they would immediately carry out relevant rectification work to avoid similar things from happening again.

In the face of the CEOs who bowed their heads and bent down to apologize, Chinese netizens ridiculed: This is the "bowing" spirit that Dongying is most proud of.

"Mr. Cao, we have preliminarily counted the relevant data, and in the past week, the sales of Chuncheng Toyota, Yangcheng Toyota, Xifeng Honda, Xifeng Nissan and Yangcheng Honda are only two percent of the same period last year."

"Basically, their 4S stores can be described as crowded."

Zeng Tingting was full of smiles, and her fat face was about to squeeze her eyes into a straight line.

Cao Yang wants to suppress Dongying car companies, and she knows about this.

Even Nanshan Automobile Group has not had a good relationship with Dongying car companies for so many years.

In particular, the relationship with Toyota is the worst, and it is not the first time that the two sides have clashed.

Now that Toyota is unlucky, Nanshan Automobile Group must be very happy.

"Many models of Toyota, Honda, Nissan and Mazda are still competitive."

"Especially in the next two years, the year is basically the year when the main models of several of their models are renewed, and then maybe they will come back to life."

Although Cao Yang took the initiative to initiate the action of encircling and suppressing Dongying car companies, he did not think that a single encirclement and suppression could completely drive Dongying car companies out of the Chinese market.

This is basically unlikely.

After all, people can become the world's famous car giants, there are definitely a few brushes.

It's really not good, it's a big deal for people to reduce prices, and the cost performance has been improved.

Many consumers will definitely still consider buying their models.

For example, the 200,000 Camry and Accord may be entangled when you buy them.

If the price is reduced to 150,000, then many consumers will be tempted again.

Similarly, there are models such as Highlander and CRV, which have a good reputation and are liked by a group of middle classes.

If you want to suppress Dongying car companies more thoroughly, you must not rely on the current actions alone.

"That's true, the key is whether our own brands can successfully eat this share after the sales of Dongying car companies are knocked down during this period of time."

"Only by making consumers accept the new models of our own brand car companies is the real rise."

Zeng Tingting naturally understood the meaning of Cao Yang's words.

Moreover, as a perennial marketing person, Zeng Tingting's understanding of the mentality of consumers is clearer than Cao Yang.

Huaxia consumers are very fickle.

The front foot was scolding, and when he turned around, he changed his attitude.

Of course, when it comes to individuals, it's hard to say that others are not.

After all, everyone is just an ordinary person, and the most consideration must be their own interests.

"I heard Yu Yu say that European and American car companies such as Chuncheng Volkswagen, Modu Volkswagen, Modu General Motors and Changan Ford are also following us to promote the encirclement and suppression of Dongying car companies."

"I guess they also see this opportunity and want to seize the part of the market vacated by Dongying car companies."

"Therefore, if independent brands want to be recognized by consumers, there are still some ways to go."

"In terms of the hardware of the car, we are no worse than the joint venture car companies."

"But in terms of some soft services, we still need to improve further."

Cao Yang knows that those international auto giants are not stupid.

Needless to say, giants such as General Motors and Ford Motor called each other's CEOs, and they immediately notified the joint venture company in Huaxia to start following suit.

After all, no one wants to miss such a good opportunity to carve up the market.

However, Cao Yang must hope that the part of the market vacated by Dongying car companies will be eaten by independent brands led by Nanshan Hongqi.

To this end, he also made a special communication with Autohome and Weibo, so that everyone could further guide the development of public opinion.

With so many water armies, it must play some role at critical moments.

"It depends on whether each independent brand can work together to improve the reputation."

"Sometimes a grain of rat droppings spoils a pot of porridge."

There are too many self-owned brand car companies in Huaxia.

Chery, Geely, Great Wall, BYD are just familiar brands.

There are a lot of unfamiliar brands in the back.

In order to further reduce costs, some brands do not want to use Nanshan engine and Nanshan transmission products.

As a result, the cost of the engine they assembled themselves is low, but the performance is definitely not very good.

Although there is no way to drive the car, there is no way to drive it, but there is a problem every three or five times, which actually affects the reputation very much.

Even car companies such as Chery Automobile and BYD have some models whose engines are also "developed" and produced by themselves.

The quality level of these engines is also significantly inferior to that of the products purchased from Nanshan Engine.

This will also affect the reputation of consumers to some extent.

After all, as a consumer, he doesn't know exactly which of your engines are produced by himself and which ones are purchased from Nanshan Engine.

Some people even think that the so-called engines are purchased from Nanshan Engine, but it turns out to be such a quality ......

Under all kinds of misunderstandings, word of mouth must have been affected.

"Other brands are up to their own efforts."

"Nanshan Hongqi, this time we still have to have a snack."

"Not to mention the fraud of Dongying enterprises, the island dispute alone is the best time for the rise of the Hongqi brand."

"We can also cooperate appropriately and give Nanshan Hongqi a certain endorsement."

"After all, if the sales of Nanshan Hongqi go up, our Nanshan Automobile Group is the biggest beneficiary."

At that time, Cao Yang agreed to establish a joint venture with Chuncheng Automobile Group as Nanshan Hongqi, which was the idea of letting Nanshan Hongqi make up for the lack of layout of Nanshan Automobile Group in mid-range models.

It's just that until now, this idea has not been realized in a particularly idealistic way.

Although the sales volume of Nanshan Hongqi is much better than that of the same period in history, there is still a relatively large gap from the first position in the sales of independent brands that Cao Yang wants.

Of course, this gap is not irreparable.

As long as this year and next year make efforts, there may be the national independent brand sales champion.

After all, everyone's sales are not very large now, and Chery Automobile, as the No. 1 independent brand, has not yet exceeded 1 million sales.

And because Chery's steps have been a bit big in recent years, it has actually fallen into a situation of sluggish growth and even a decline in sales.

1 million vehicles, maybe a shackle.

It will take many years for Chery Automobile to break through this shackle.

"Well, I will personally connect with Nanshan Hongqi and take them to engage in marketing together."

"It's a shame if you can't seize such a good opportunity."

……

Although Dongying's counterfeiting companies apologized, the turmoil of this matter was not so easy to pass.

On the one hand, which models and customers are involved in the counterfeit products, this question must be something that everyone will always ask.

On the other hand, except for Dongying, other places don't want this matter to settle down so quickly.

In this way, the relevant public opinion has naturally been in a very high heat.

In order to reverse this situation, Toyota President Tetsuaki Watanabe personally came to China to communicate with the two major joint venture partners, Chuncheng Automobile Group and Yangcheng Automobile Group, to discuss ways to break through the predicament.

"Mr. Zhang, we are ready to launch the "Special Customer Care Activity Program" for all Toyota vehicles, and all Toyota brand vehicles that have been damaged in some special events this year do not require consumers to pay a penny when they are repaired."

"At the same time, in the future, Toyota will take the lead in promoting the business in China, and will transform the previous 'Toyota Huaxia' into 'Huaxia Toyota' to achieve a localized transformation that is more rooted in the Chinese market."

"In the future, we will not only not withdraw from the Huaxia market, but also plan to launch 20 new models in the Huaxia market in the next three years."

Watanabe and Zhang Jiaqi held a meeting in the conference room of the headquarters of Yangcheng Automobile Group.

The meeting was mainly attended by the senior management of Toyota Motor Headquarters, Toyota Huaxia and Yangcheng Toyota, as well as the senior management of Yangcheng Automobile Group.

As the group that is most dependent on Dongying car companies among the domestic automobile groups, Yangcheng Automobile Group naturally hopes to get through the current difficulties as soon as possible.

Otherwise, they will have a hard time in the future.

In the stock market, the share price of Yangcheng Automobile has fallen by more than 30% from its peak.

If it continues to fall, it may cause a lot of other problems.

Therefore, for this visit of Watanabe Jiezhao, Yangcheng Automobile Group also attaches great importance to it.

"President Watanabe, we fully support Toyota's plan."

"For consumers, especially those who spend their own money to buy a car, which country a car is based in is not an important consideration, whether it is Dongying, Korea or any other country."

"Ultimately, they're thinking about the car's performance, style, fuel economy and safety."

"For their first car, many Chinese consumers have no previous experience and prefer to buy a car with a beautiful appearance, which is easy to be impressed by advertising and marketing activities."

"Now, they're looking for more rational factors — quality, safety and durability, and that's where Toyota excels."

Zhang Jiaqi definitely welcomes Toyota's decision.

He is really a little worried that Toyota will give up the Chinese market in the future.

Although this probability is low, it does not mean that it is impossible.

Now, the other party not only did not suffer a blow, but was full of confidence to make additional investments.

That's a good thing.

"Yes, we at Toyota have been able to get to where we are today, relying on safety and durability."

"On July 24 this year, Toyota's cumulative global production of automobiles exceeded 200 million units."

"Among them, the total production in Dongying is more than 145 million vehicles, and the output of overseas factories is more than 55.12 million vehicles."

"It took nearly 77 years for Toyota to cross this milestone."

"It took 61 years for the first Model G1 truck to roll off the assembly line in August 1935, to achieve cumulative production of 10 million units in 1972, and to exceed 100 million units in January 1997."

"And it only took 15 years to go from 100 million to 200 million."

"I believe that Toyota will be able to provide better products to more Chinese consumers."

"Toyota's confidence and strategy remain unchanged in China."

"If there is a change, it is that Toyota will care more about Chinese consumers, and Toyota's service in China will be more intimate than anywhere else in the world."

With the meeting between Watanabe and Zhang Jiaqi, the Dongying car companies led by Toyota Motor began to "fight back", wanting to return to the track as soon as possible.

And Cao Yang's side naturally won't let them get their wish easily.

(End of chapter)