Toyota's "Special Customer Care Program" was soon announced.

Chuncheng Toyota and Yangcheng Toyota made a "worry-free car" commitment to customers at the same time, and if their vehicles were purchased in the next 5 years, and were maliciously damaged by a third party under a specific accident, the manufacturer will compensate the vehicle for the loss of the vehicle and the injury of the occupants with "zero burden on the owner".

At the same time, Zephyr Nissan, Zephyr Honda and Yangcheng Honda followed suit with similar schemes.

It can be said that the counteroffensive of Dongying car companies has officially begun.

"Mr. Cao, in the past week, Dongying car companies have contacted various automotive media and placed a large number of advertisements and advertorials."

Yu Yu personally came to Cao Yang's office to report to him on the situation of the automotive media market during this period.

In the past month, they have definitely had a good time as media people.

Advertising doesn't need to work its own.

Press releases don't have to be thought of to have them.

This kind of comfortable working state is not available all the time.

"During this period of time, because of the island and the fraud of Dongying enterprises, the sales of all Dongying car companies have declined sharply, and it is not enough to describe it as a halving, it can be said that it is directly cut to the ankle."

"Huaxia's auto market is the largest in the world, and they are definitely not reconciled."

Toyota, Honda, Nissan and other car companies will have some moves to break the current deadlock, and Cao Yang has long expected it.

Otherwise, there would have been no evidence of fraud by various Dongying car companies in advance.

After all, relying solely on the island can only affect their sales in a short period of time.

If China wants to develop, it is impossible to cut off contact all the time because of this problem.

"These actions of theirs should greatly alleviate consumers' concerns about buying products from Toyota, Honda and other car companies, and I estimate that their sales will slowly return to normal from next month."

"Do we have to do something more to deal with this change?"

Yu Yu naturally knew Cao Yang's strategic layout.

And the current situation is obviously different from this layout.

"In the past, everyone was mainly concerned about the counterfeiting of Dongying enterprises, but because most of these fake news are difficult to prove that they have any actual adverse effects on the car they buy, many consumers do not care."

"In the next step, in addition to continuing to publicize the counterfeiting and completely laying down the altar of Dongying enterprises, we can also promote some things that everyone has not paid attention to."

The encirclement and suppression of Dongying car companies is naturally not a simple action or two actions that can achieve the goal.

Cao Yang obviously knew this, and made relevant preparations.

"It's true, like emission fraud, consumers may not care at all, after all, what does it matter if the exhaust emits a little more carbon dioxide and a little less?"

"The situation of fuel consumption is similar, after all, everyone already knows how it is actually used, and it will not change because of this news."

"Even if some parts suppliers are testing fraud, consumers feel that they have nothing to do with it."

Yu Yu said a little helplessly.

Compared with consumers in the United States, there is still a big gap between Chinese consumers and American consumers in terms of awareness of rights protection.

In other words, most Chinese consumers are adhering to the mentality that more is better than less, and will not casually hold car companies accountable.

Therefore, over the years, from time to time, we can hear that some car companies have paid a large amount of compensation to consumers in the United States, but in China, it is almost impossible to hear the news that any car companies have compensated consumers with huge sums of money.

"Didn't Toyota, Nissan, and Mitsubishi always advertise that they were founded very early?"

"Then let's just follow the direction of their propaganda and take out what they did more than 60 years ago and publicize it well."

"Toyota's various military trucks produced in the forties, as well as Nissan's various military trucks, Mitsubishi's tanks, and Zero fighters contributed a lot to that war, and we want Chinese consumers to know these accomplices."

"And Kobe Steel, they are not only involved in counterfeiting, they also produced artillery in those days."

"And Subaru, now desperately promoting its horizontally opposed engine, as if the technology is very powerful, but it is a passing mention of the history of its own company."

"We should let Chinese consumers know this history well, and not be led astray by the truth that others selectively say."

As soon as Cao Yang said this, Yu Yu immediately knew how to report the relevant news on Autohome.

It just so happens that these companies are all closely related to the automotive industry, and no one can say anything about their development history published on Autohome.

Anyway, don't all car companies like to promote how deep their historical heritage is?

Then I will help you understand your history well, so that everyone knows that you accomplices of the "executioners" are not as glamorous and majestic as they seem.

Although this method is not possible to completely encircle and suppress Dongying car companies, it will definitely affect some sales.

Even under the long-term publicity, it will have a far-reaching impact on the sales of Dongying car companies.

There are so many car companies in Huaxia now, and there is no shortage of products from several Dongying car companies.

So if there is an opportunity to suppress Dongying car companies, Cao Yang is definitely very supportive.

He believes that other car companies are also thinking the same way.

"I'll arrange someone to make a special report later, so that everyone can know what Toyota, Nissan, Mitsubishi, Subaru and other companies have done."

"And then combined with the island dispute, everyone further dislikes the products of these car companies."

Yu Yu understood Cao Yang's thoughts, so he naturally had to implement them quickly.

"In addition to this, we can also take out the model configuration of Dongying car companies in Dongying and the model configuration sold in Huaxia to compare it well."

"For the same model, the lower-spec version may have more equipment than our high-spec version."

"This is also a good way to take it out and say it, so that everyone knows that Dongying car companies are pit Chinese consumers."

Cao Yang mentioned a new offensive direction.

The configuration of the models in each region is different, which is a complicated issue.

After all, the model configuration should be combined with market demand, car positioning and other factors, and cannot be generalized.

But Cao Yang didn't want to care so much, he just stated a "fact".

As for whether there are other reasons behind this "fact", whether it will cause some misunderstanding to everyone, it is not something he wants to do.

Even let everyone misunderstand that it is what Cao Yang wants to achieve.

"It's really like this, for example, the Fit model of Yangcheng Honda, which has been selling very well, is basically very low in the Fit produced in Huaxia, but the Fit in Dongying is richer than the Accord and CRV, and it doesn't look like a small car at all."

"There is also Yangcheng Toyota's Yaris, the situation is similar, this kind of differential treatment, it is necessary to let more Chinese consumers know."

Influencing consumers' perceptions is a matter of accumulation.

However, I heard a lot of bad news in a short period of time, which will definitely directly affect everyone's idea of buying a car.

Consumers who were still struggling with several cars don't need to be entangled now.

After all, in the Huaxia automobile market at this time, consumers still have a lot of choices.

To a certain extent, this is a buyer's market.

"That's right, on top of that, there's a big difference in the price of the models."

"Obviously, people's configurations are higher, but the price is cheaper, so you can also complain."

Cao Yang must be pretending to be stupid at this time.

The price of a car is not only related to the cost, but also related to taxes and fees, and the situation is also more complicated.

But as long as he is telling the truth and not lying, it is fine.

As for whether there is any special reason for this fact, he doesn't care that much at all.

After all, it is now a business war, and it is to encircle and suppress Dongying car companies.

He even planned to call Zhu Zhengfeng, Wang Fu, Wang Ying, Li Su and others to communicate with him later, and everyone would work together to start this wave of public opinion offensive.

In order not to let Dongying car companies turn over when the time comes, then there is not much point in making comprehensive efforts.

After tossing for so long, it is not to let the sales of Dongying car companies fall in a month or two, but to let them fall, and there is no way to easily return to the past.

Huaxia's automobile market is growing, but Dongying car companies are not only not growing, but are declining, then the market share is naturally declining.

This is something that other car companies are happy to see.

After listening to Cao Yang's instructions, Yu Yu could be regarded as having completely comprehended the spirit.

This publicity is to publicize some unfavorable news to Dongying car companies without lying, and slowly collapse the good reputation they have built up in the past.

It's a long-term job.

……

Led by Autohome, other media have followed up and reported a new round of articles on the theme of "turning over old accounts", "model price comparison", "configuration comparison" and other entry points for Dongying car companies, which have spread everywhere in just a few days.

This made some of the movements that had just been set off by car companies such as Toyota, Honda and Nissan immediately suppressed.

Even if they advertise in many places, there is no way to stop the sales from declining further.

Buying a Dongying car is paying IQ tax.

This concept is now being hyped up on the Internet, and it is widely publicized.

Except for a small number of die-hard fans of Toyota and Honda, few consumers will consider buying a car that will make them upset.

At least that's how it was for a while.

At the same time, other car companies are also working hard to attract consumers to buy their products.

Nanshan Hongqi is definitely the best among them in this regard.

"Mr. Cao, in previous years, September and October were the peak seasons for car sales, but this year, the sales in August are completely hot."

"Our Nanshan Hongqi sales in August broke through the 50,000 mark for the first time, reaching 50,882 units."

"If we can maintain this sales volume in the next few months, we are still expected to achieve the challenge of selling 500,000 units this year."

Zhu Zhengfeng was in a very good mood and called Cao Yang.

Today is only August 31st, so it stands to reason that August has not passed.

However, Zhu Zhengfeng asked Nanshan Hongqi to summarize the sales data before 18 o'clock on the same day.

After he knew the result, he couldn't wait to call Cao Yang to celebrate the good news together.

With monthly sales of 50,000 units, this result is definitely very good.

can even barely enter the TOP10 of the month's sales list.

"Hongqi's brand influence is still relatively recognized."

"Now the new models we have launched are not worse than the joint venture car companies, the power is stronger than others, the configuration is stronger than others, but the price is cheaper."

"The current results under this circumstance are also the result of the joint efforts of the company."

"However, I think we still have to find a way to consolidate this achievement."

"The official car side can continue to make efforts to make Hongqi become the main official car brand such as Audi and Volkswagen, which is very beneficial to continue to enhance the influence of the Hongqi brand."

The development of Nanshan Hongqi to the present, the main reason for the continued increase in sales, Cao Yang feels that it is still the brand influence.

If it really has the same brand influence as Volkswagen, GM and Toyota, then with the current product, sales are not at the level of 50,000 units at all, and there is no problem with doubling.

However, brand influence has always been relatively virtual, but it does exist.

In the eyes of some special people, the influence of the Hongqi brand is very strong.

But in the eyes of many consumers, they don't necessarily think so.

What we need to do now is to get more people to recognize the Hongqi brand.

Nanshan Automobile Group is also working hard for this goal.

"I've been working this, and the official cars of the relevant authorities and units on the ministry side will be dominated by Hongqi brand models."

"I also persuaded some higher-level leaders to support Nanshan Hongqi to become Huaxia's national car, so that it can become a business card of Huaxia."

Zhu Zhengfeng's ability in this regard is definitely outstanding.

As the first automobile company in China, Chuncheng Automobile Group has also sent a lot of talents to various places over the years.

There are some people in the ministry who worked in the Spring City Automobile Group in their early years.

If these resources are well utilized, the impact on Nanshan Hongqi will definitely be huge.

The current Nanshan Hongqi, on the one hand, has the shares of Chuncheng Automobile Group, and on the other hand, it has the shares of Nanshan Automobile Group, the proudest private enterprise in China.

Supporting the development of Nanshan Hongqi is definitely a correct choice.

This is also the confidence that Zhu Zhengfeng has the confidence to make further breakthroughs in official cars.

"Several major events in 2012 can be regarded as giving wings to the Nanshan Red Flag."

"Our own new models are also more competitive, and the comprehensive strength in all aspects is very competitive."

"It seems that the speed of construction of our new factory can be appropriately accelerated."

As soon as Cao Yang said this, Zhu Zhengfeng immediately smiled.

The construction of the new plant in Nanshan Hongqi is the largest investment of Chuncheng Automobile Group in the past year.

The construction of a modern automobile production plant with an annual output of 300,000 units at one time is still a relatively large investment.

The most important thing is that this factory is completely built against BMW Brilliance's Tiexi plant, and a large number of related equipment and robots provided by Nanshan equipment and Nanshan Robotics are used.

When the time comes, it will definitely be another propaganda point of Nanshan Red Flag.

Even when the time comes, I can tell you that the new factory of Nanshan Hongqi is more advanced than the new factory of BMW.

To some extent, this can be regarded as a porcelain BMW car.

The point is that the other party has no way to deny it.

This is the late-mover advantage.

"The winter in the Northeast is not very suitable for construction, and I strive to let the relevant construction units take advantage of the time when it is suitable for construction, and start the construction of the plant day and night."

"After the construction of part of the factory, the relevant indoor works can be carried out in winter."

For the construction of the new factory, Zhu Zhengfeng's enthusiasm is definitely very high.

This is a good opportunity to brush up on your grades.

However, Nanshan Hongqi's performance is very good, and other companies are about to be unlucky.

On September 1, various car companies announced their sales volume one after another.

Car companies such as Nanshan Hongqi, Chery, Geely and Great Wall are all doing well.

Although the increase is not as exaggerated as Nanshan Hongqi, it at least achieved a year-on-year increase.

The sales of Modu General Motors, Chuncheng Volkswagen, Changan Ford and other car companies also followed the official announcement.

The situation is similar to that of independent brands.

Among them, Changan Ford has the fastest growth.

Their Focus models and several new SUV models have attracted the love of many consumers.

It can be said that Changan Ford is the fastest growing company among European and American car companies.

However, the situation of Dongying car companies such as Chuncheng Toyota and Yangcheng Toyota is a bit ugly.

Spring City Toyota, which has the highest sales, sold only 18,920 units in August.

Not to mention the positive year-on-year growth, it has returned to the level of ten years ago overnight.

The situation is similar for several other Dongying car companies.

This situation is not particularly unexpected by everyone.

After all, everyone has seen the lively scenes on the Internet during this time.

However, what worries Toyota and Honda the most is not that the sales in August are not high, but that the sales in the last week of August are still declining month-on-month, and there is no sign of stopping the decline and stabilizing, which is very scary.

"Mr. Chen, Chuncheng Toyota has contributed a lot of profits to Chuncheng Automobile Group over the years, and last year alone, the company earned more than 8 billion yuan."

"But the August financial report not only did not make money, but lost hundreds of millions."

"I believe that this situation is definitely not what Spring City Automobile Group wants to see."

Miyazaki Himasa, as the general manager of Chuncheng Toyota, felt that it was necessary to communicate with Chen Wenzhan, the deputy general manager.

After staying in Huaxia for so many years, he can naturally feel that the public opinion on the Internet during this period is organized and guided.

Even he has received relatively accurate information, and Chuncheng Automobile Group itself is also a participant and promoter of this wave of public opinion offensive.

This made Miyazaki Himasa very unhappy.

You're eating the food in the pot, but you're smashing the pot.

In particular, the sales volume of Nanshan Hongqi in August exceeded 50,000 units, which was something that Miyazaki Himasa had never thought of before.

And this change in sales also made Miyazaki Rimasa understand some of the thoughts of the Spring City Automobile Group.

"Mr. Miyazaki, there is no doubt that the group naturally hopes that the various companies under it can develop rapidly."

"But you also know that this year's situation is quite special, and this kind of thing is not something that those of us who run businesses can control."

Chen Wenzhan rarely communicates with Miyazaki Himasa on more sensitive topics, which can be regarded as an unspoken rule within Spring City Toyota.

That is, local employees do not communicate with Toei Toyota's staff about historical issues and topics related to the relationship between the two countries.

Otherwise, everyone will become more embarrassed.

Now that Chen Wenzhan has been forced to ask by Miyazaki Himasa, he naturally doesn't care about the unspoken rules or not.

"This is indeed part of the reason, but the impact of the promotion of activities such as the "Special Customer Care Activity Plan" is actually fading."

"However, the Huaxia Internet immediately set off other unfavorable public opinion offensives against Toyota Motor and other Dongying car companies."

"It's obvious that we just don't want to see our company live a comfortable life."

"I don't think it's in the interests of Chuncheng Auto Group."

"Can Mr. Chen communicate with Mr. Zhu to see if Chuncheng Automobile Group can come forward to greet various automotive media, so that everyone can pay attention to the product itself."

Miyazaki's request seems to be very reasonable.

Chen Wenzhan didn't know how to refute for a while.

But he knew that he was definitely not suitable to go to Zhu Zhengfeng to exchange this topic.

Otherwise, you may not be able to sit firmly under your buttocks.

"I believe that Chuncheng Automobile Group has been doing this effort, but it is difficult for us to control the thoughts of some netizens on the Internet."

"Besides, what people say is not all fake."

"Mr. Miyazaki, I think it may be more meaningful to do nothing now than to do things aimlessly."

"After a while, after more hot news comes out, everyone's attention will slowly come down."

"Our sales volume can naturally continue to rise."

"President Watanabe has announced that he will launch more than 20 new models in China in the next three years, and I believe that as long as our new models are competitive, consumers will still buy the company's products."

Chen Wenzhan responded with a very formulaic answer to Miyazaki Himasa.

For this answer, Miyazaki Himasa still has a hard time finding a strong reason to fight back.

In the end, it had to be stopped, and this unpleasant conversation ended.

However, what Chen Wenzhan said is actually not unreasonable.

There must be a time limit for everyone's attention to a thing.

After caring for a long time, there will be no passion for it.

At this time, as soon as the new news came out, it naturally attracted everyone's attention to a certain extent.

It's just that what Chen Wenzhan didn't expect was that this news was actually contributed by Toyota's big opponent.

(End of chapter)