Chapter 750: Another epoch-making acquisition that ended up being a joke
"Are you going to get the company to start working on smartwatches as well?"
As soon as Lei Jun heard Huang Xinglong's words, he understood what he meant.
After all, Xia Qingqing just introduced the smart watch on stage for most of the day, which must have made many companies want to enter this market.
Compared with other products, smart watches are obviously the most suitable for mobile phone companies to produce.
In this way, it can form a better linkage effect with the mobile phone, and give full play to the strength of one plus one is greater than two.
"Not only smart watches, but also many other products, as long as they can be combined with smartphones, can be considered."
"For example, Bluetooth headphones, Bluetooth speakers, and even smart home products such as projectors and air purifiers."
"As long as this concept is played well, I think the time for the company to go public and raise funds can be at least two or three years in advance."
As soon as Huang Xinglong said this, Lei Jun immediately became interested.
There are very few entrepreneurs in Huaxia who do not want to get their companies listed on the stock market.
If it is not listed, how can its value skyrocket?
"Now that Honor has already made smart watches, I don't think they will give up some other peripherals, will we be able to compete with them then?"
Although Lei Jun is a very confident person, in the face of such a giant as the Honor mobile phone, confidence alone is definitely not enough.
He was a man of self-knowledge.
"There is a high probability that Honor mobile phones will not give up these products, but Honor mobile phones have always taken the high-end route, and not all consumers are their customers."
"It's like after the launch of our smart phone, it immediately caused consumers to rush to buy, and it can be said that it is difficult to find a machine."
"When the time comes, if we produce smart watches for 1,000 yuan to 2,000 yuan, I think there is still a lot of market."
As soon as Huang Xinglong explained, Lei Jun couldn't help but nodded.
Indeed, this is the truth.
There's something going on with this.
And Apple also has a similar idea.
"Wang, you immediately arrange someone to investigate and see when Honor Mobile started designing smart watches, and where the main members of their design team come from."
There is a 12-hour time difference between the United States and China.
When the Honor mobile phone side ended the 2012 new product launch conference, the United States side also began to enter the day of work.
As Apple's CEO, Kuka naturally got the relevant report as soon as possible.
When I saw the mobile phones and PAD products of Honor mobile phones, although KUKA was a little worried, it was still within the scope of acceptance.
After all, when the HONOR3G came out, he had endured even greater impacts.
When the computer of the Honor mobile phone appeared, Kuka also silently accepted it.
BUT WHEN HE SAW THE HONOR WATCH, HE WAS NOT CALM!
As early as October 2011, shortly after the death of then-Apple CEO Steve Jobs, Kuka arranged for relevant personnel to start working on an Apple Watch.
Apple's vice president of design, Ive, began an in-depth study of the watch industry, studying how the observation of the sun's position gave birth to the clock, which in turn became the watch.
He was fascinated by horological technology, and this obsession created products.
In the process, the Apple team found a raison d'être for the watch, which is summarized as follows: the phone is destroying your life.
People carry their phones with them and check their screens frequently.
At the dining table, someone buries themselves in their phones and involuntarily puts their hands in their pockets whenever there is a vibration or ring.
The goal of the Apple Watch is to liberate people from their phones.
In the process, they have even begun to design and produce some early samples.
They meet weekly, and the software and engagement teams work together to test things like how they sound and feel about incoming calls.
Kuka is the ultimate decision-maker, and he is very demanding: for example, he will say that the metallic feel is too heavy and not natural enough.
He is ready to launch the Apple Watch as the most disruptive product since he became CEO.
Unexpectedly, the Apple Watch has not yet been developed, but the smart watch of the Honor mobile phone is about to be launched.
This is definitely a big shock to Kuka.
After all, Apple has transformed three important consumer electronics segments over the past decade, and in the process, has grown to become the most valuable company on the planet.
MP3 players existed before the iPod came out, but Apple's products keep you coming back for more.
The iPhone transformed the smartphone from a business device into a pop culture icon.
The iPad has brought tablets from the edge into the mainstream, surpassing the efforts of companies like Nokia and Microsoft over the years.
In the fourth wave of the offensive, Apple opted for the watch.
This will be a new phase of the Apple dynasty, the first product without Steve Jobs' guidance.
High expectations and rigorous scrutiny are inevitable, and in Kuka's terms, this watch has to be insanely good.
"KUKA, IN THE PAST YEAR, I HAVE BEEN PAYING CLOSE ATTENTION TO THE NEWS RELATED TO HONOR MOBILE PHONES, BUT NONE OF THE NEWS HAS REPORTED THE HONOR WATCH."
"But now that their products are officially on the market, it is estimated that they will be interviewed by various media soon."
"At that time, some of the development stories of this product should be slowly released."
Wang Ziming obviously didn't realize that Kuka attached great importance to this information.
IN HIS OPINION, THE APPEARANCE OF HONOR WATCH, ALTHOUGH IT IS VERY AMAZING, CAN BE REGARDED AS A SUBVERSIVE PRODUCT.
But Apple can also quickly launch similar products, and it is not known who will kill the deer at that time.
Where did he know about the Apple Watch project, which has been going on for a year.
Now that he has been cut off, Kuka is very angry and wants to know if there is any other story behind this incident.
"I hope that in the next week, the Huaxia branch will take the relevant information about the development of the HONOR WATCH on Honor mobile phones as the most important thing to respond."
Kuka was very upset and gave a very straightforward instruction.
This made Wang Ziming feel very strange.
However, Wang Ziming was not stupid, and from Kuka's tone, he could hear the other party's displeasure.
"No problem, I'll arrange it right away."
"I think smart watches are indeed a very good direction, and the company can consider developing similar products in the next step, which may bring unexpected surprises to everyone."
It's good that Wang Ziming didn't say this, but as soon as he said Kuka, his mood became even more depressed.
The Apple Watch project is a highly confidential project, and even Wang Ziming, who is the general manager of the Huaxia branch, does not know about it.
So Kuka is not good at saying anything.
"Toot toot!
Wang Ziming was greeted by the sound of the other party hanging up the phone.
Obviously, Kuka didn't know what to say, and he wasn't in the mood to explain anything to Wang Ziming, so he hung up the phone directly.
……
After the new product launch conference of Honor mobile phone, the hot search on Weibo was immediately dominated by related news.
Various media have also published relevant articles.
At the door of the flagship stores of Honor mobile phones around the world, some people began to line up, in order to buy new products of Honor mobile phones for the first time.
Among them, scalpers from all walks of life are very active in participating in it, and they don't want to miss the annual money-grabbing feast.
There are more rich people in China than everyone thinks.
Scalpers from all walks of life are the most vocal.
For example, the latest HONOR4, after buying it, the price will be increased by 500, or even 1000 to sell, there is absolutely no problem.
Even when you meet some local tyrants, it is not surprising that people will directly add 2,000 yuan to you.
If you're lucky, you can come across a company or studio that wants to buy the latest product for testing, and you can buy it at double the price.
"Mr. Cao, I just asked the flagship stores in various places to communicate with the relevant departments in the jurisdiction and do the relevant security work as soon as possible."
Xia Qingqing came to Cao Yang's office early in the morning.
Before going to work, she had already taken a detour to the Tianhe City flagship store to take a look, which was already full of long queues.
Although Honor Mobile has arranged a lot of security guards in advance to maintain order, it is definitely not enough.
Therefore, coordinating the forces of relevant departments to help is something that must be considered.
Considering that this practice may be criticized by others, and it may also be on the hot search, Xia Qingqing feels that he still needs to mention it to Cao Yang.
Of course, this is not without the meaning of merit.
After all, the current sales of Honor mobile phones are so hot, and she, the general manager, has no credit and hard work.
"I've just seen the news that some people have set up tents directly in front of the flagship store."
"It seems that this new product is even more popular than we thought."
Cao Yang was still a little surprised that there would be such a hot scene today.
After all, in his opinion, the new mobile phones and PADs of Honor mobile phones are not as innovative as HONOR3G, and they should not let everyone queue up overnight.
But where does he know what some crazy fans and scalpers think.
"THIS TIME THE HONOR WATCH MAY BE THE MOST POPULAR, I SEE THAT IT HAS REACHED THE FIRST PLACE ON THE HOT SEARCH LIST ON WEIBO."
"ON WEBSITES SUCH AS ZHONGGUANCUN ONLINE, THERE ARE ALSO THE MOST ARTICLES RELATED TO HONOR WATCH."
"OF COURSE, OUR HONOR4 AND HONOR C LAPTOPS ARE ALSO OKAY."
Although Xia Qingqing stayed up late last night to go to bed, now she is full of energy and does not feel sleepy at all.
The sense of accomplishment brought by the success of Honor mobile phones is definitely not something that can be described in a few words.
In her view, Apple, a competitor to Honor's phone, is now the world's most valuable listed company.
With a market capitalization of more than $600 billion, it is definitely a daunting figure.
As a company that is not worse than the other party, the market value of Honor mobile phone should not be less even if it is a little less.
If converted into RMB, it is a large company with a trillion-level valuation.
This kind of enterprise, looking at the world, can not find a second one.
"Apple has always wanted to get their iPhone 5 back on sale in China, and with this wave of popularity, we try to extinguish this idea of theirs."
"The best thing is to be able to suppress the sales of Apple's various products in China to the minimum."
"At the same time, we can also take this opportunity to suppress the sales of Samsung mobile phones, so that we can completely sit in the first position in China."
Now that the situation is very good, Xia Qingqing is also full of energy, Cao Yang naturally has to put forward some high goals in a timely manner.
Anyway, the Xia family's energy is not small, and there is no need for Cao Yang to mention it, Xia Qingqing will use it himself.
At the beginning, Cao Yang would let Xia Qingqing become the general manager of Honor Mobile Phone, in addition to Xia Qingqing's personal ability, other factors were obviously also taken into account.
No matter if you do business in any country, once the scale reaches the level of Honor mobile phones, it is not just a business.
"It should not be a big problem to make Apple's mobile phones not be able to sell in Huaxia."
"At least it's certain that their iPhone5 won't be sold in China."
"As for Samsung, through the past two years of marketing, the love for Korean products on the Internet has greatly declined."
"The smartphones they sold in the Huaxia market this year are estimated to be only half of ours."
"When the rest of their traditional feature phone business is snatched up by other smartphone manufacturers, the gap with us will begin to appear."
Xia Qingqing is obviously more confident in suppressing Apple and Samsung.
In China, Honor mobile phones are the home game.
With a turnover of tens of billions a month, it is definitely possible to make Honor mobile phones have a transcendent position in Huaxia.
The point is that the scale of this turnover is constantly increasing.
According to Xia Qingqing's innermost thoughts, next year, the annual turnover of Honor mobile phones will challenge to exceed 1,000 billion yuan.
When the time comes, as long as the Honor mobile phone does not die, it can go sideways in Huaxia.
……
Just when the Huaxia Internet was discussing the new products of Honor mobile phones, Lenovo suddenly announced a major news on the American side.
Lenovo will buy Motorola's mobile phone business from Google for $6.2 billion.
This is another major merger and acquisition by Lenovo since it acquired IBM's personal computer business in 2005.
Google just spent $12.5 billion to buy Motorola's mobile phone business last year, and it sold it at a 5% discount just over a year later.
Obviously, he knew that the business was not going to happen.
After trying for a year, I found that something was wrong, and it happened that Lenovo wanted to take over again, so there was this cooperation.
"Mr. Yang, after the acquisition of Motorola, we have completely opened up the American market."
Zhang Rongji is in a very good mood now.
Over the years, Lenovo's limelight in China has been stolen by Honor mobile phones.
Now Warwick's mobile phone sales have surpassed it again, and the position of the former third in Dalian is a little less stable.
Now that there is a big move to buy Motorola, the situation is naturally completely different.
"With this acquisition, the company will further strengthen its position in the mobile space and accelerate its growth into a global mobile device player."
"The acquisition of Motorola Mobility will be a repeat of the company's ThinkPad success in the PC business."
"Lenovo's mission in the future is to surpass Honor, Apple and Samsung Electronics."
"Your mobile phone business unit needs to leverage the Motorola brand and replicate the company's success in leveraging the ThinkPad brand in the PC market in the U.S. and Latin America."
Although Yang Erqing is also very excited, he must be under a lot of pressure to spend $6.2 billion to acquire a new company at one time.
So it is inevitable to allocate part of the pressure to Zhang Rongji.
"Mr. Yang, you can rest assured, after the acquisition of Motorola, our sales target next year is to sell 100 million mobile phones worldwide."
"This acquisition captures 2,000 patents from Motorola, a portfolio of Motorola Mobility brands and trademarks, and partnerships with more than 50 operators worldwide."
"This is an advantage that other domestic mobile phone brands can't match."
Zhang Rongji can be described as high-spirited at this time, ready to roll up his sleeves and do a big job.
He feels that as long as he does a good job in the mobile phone business, he will not be able to impact the position of CEO of Lenovo in the future.
Of course, this is just his own idea.
It's hard to say whether everyone in the industry is so optimistic about Lenovo's acquisition.
"Mr. Cao, Lenovo's epoch-making acquisition, many domestic media are boiling, and they feel that this is the glory of Chinese enterprises."
"But I don't think the $6.2 billion is worth it."
Xia Qingqing was a little depressed.
The Honor mobile phone has just made some big moves, and Lenovo has come to grab the heat.
The key is this heat, and the Honor mobile phone really can't be grabbed back in a short period of time.
After all, it is a huge acquisition of the international giant Motorola with a huge investment of 6.2 billion US dollars, and the impact of this news on ordinary Chinese people is very large.
Some people even think that Lenovo has won glory for China this time.
Although some of these propaganda behind it are guided by Lenovo's water army, there are indeed some people who really think so.
"$1.2 billion in cash, $1.5 billion worth of Lenovo Group common stock, and $3.5 billion in three-year promissory notes."
"This price is indeed quite large, no wonder it has caused such a big repercussion, and a group of people are so excited."
"Still, I feel like they're happy too soon."
Obviously, Cao Yang is not optimistic about this acquisition at all.
Although compared to when Google acquired Motorola Mobility, the price has been discounted by 5%, which seems to be a big advantage.
But if the acquisition can be postponed for a year or two, it is estimated that it will be able to make a 50% discount on top of the $6.2 billion.
Even if you continue to do so, it's not surprising that you will get another 50% discount.
To put it bluntly, although Motorola Mobile has a lot of patents and technologies, they are all things in the era of traditional feature phones, and they can't keep up with the pace of development of the times.
Not to mention $6.2 billion, it's $620 million, and Honor phones don't want either.
"Mr. Cao, do you think Lenovo's acquisition will be successful?"
Xia Qingqing immediately felt a different meaning from Cao Yang's words.
This view is completely different from the mainstream voice on the Internet.
"The acquisition will definitely be successful, after all, Google has realized that it has made a mistake, and it is hopeful that someone will take over."
"But this so-called epoch-making acquisition may well end up being a joke."
"Lenovo's mobile phone business not only has no way to become the first in China with this acquisition, but it will not even be able to maintain its position in the top three in China in the future."
Cao Yang didn't hear the sound of Lenovo mobile phones or Motorola mobile phones much in later generations.
Obviously, Lenovo's money was spent in vain.
The acquisition was even more unsuccessful than the previous acquisition of IBM's personal computer business.
In terms of computers, the business has gone up, and the turnover has also gone up.
"If that's really the case, then Lenovo's acquisition case can be regarded as a negative example in business history."
"In the future, when domestic companies acquire international companies, they can also refer to this case, and Lenovo can be regarded as making a contribution."
Xia Qingqing's words, if the people of Lenovo heard it, they would probably be angry directly.
What are these words?
I spent a huge price of $6.2 billion on feelings, just in exchange for a negative typical case?
Yang Erqing will vomit out of the food he ate yesterday.
"Honor mobile phones don't need to put too much energy and attention on Lenovo mobile phones, and a good study of Samsung and Apple is the most important thing to do."
"Then there is the matter of entering the Dongying market that you mentioned earlier, and we can take action as soon as possible while the new product launch is still hot."
With Cao Yang's instructions, Xia Qingqing was completely relaxed.
The domestic popularity was snatched away by Lenovo in a short period of time, so let's snatch it away.
When the time comes, sooner or later, you will be asked to pay it back with interest.
However, Cao Yang is not optimistic, which does not mean that all enterprises are not optimistic.
Huawei mobile phone is now a little worried that Lenovo's action will lead to the challenge of its position as the second domestic independent brand.
"Mr. Xia, Lenovo made such a big move, the picture is not small."
"Do we want to join forces and see how we can respond?"
Xu Jun personally called Xia Qingqing to exchange views on Lenovo's acquisition of Motorola.
Fighting alone, Xu Jun is not afraid of association.
But it's not that easy to win.
If you can pull the Honor phone together, the situation will be different.
"Mr. Xu, the main models of Lenovo mobile phones are all products of about 1000 yuan, and they mainly cooperate with operators."
"Their smartphones don't have any advantages over our products, and the Motorola smartphones we acquired don't have anything to offer."
"I think instead of wasting time on them, I should think about how to get Samsung down."
Xia Qingqing expressed his views very directly.
After all, we are about to follow Huawei to develop the Dongying market.
If it's unpleasant because of an association, it's not worth it.
"Is that what Mr. Cao mean?"
Xu Jun is very smart.
From Xia Qingqing's so simple and decisive opinion, he tasted something different.
And Xia Qingqing was not surprised by Xu Jun's question.
"Mr. Cao thinks that this so-called epoch-making acquisition may eventually become a joke."
"Both of us are companies that take the technical route, and the road is different from others."
"Taking the time to deal with it, I don't think it's qualified enough."
Xia Qingqing said it so bluntly, Xu Jun naturally understood what it meant.
Although his worries were not completely put down, he was much calmer.
I take the technical route, and there is really no need to mess up my pace because of an acquisition.
Just wait and see the joke.
(End of chapter)