"This is the result of the support of the majority of consumers, and it is also the result of the joint efforts of all partners, including BYD."

Polite words, when you should say it, you still have to say it.

Cao Yang's grasp of these words can be regarded as handy.

"Honor Mobile has single-handedly driven the rapid development of China's mobile phone parts industry and OEM industry, and everyone sees this contribution."

"In the future, BYD will continue to play a good role as a foundry and make a contribution to the development of Honor mobile phones."

Wang Fudu said this, and Cao Yang naturally gave some promises in a timely manner, saying: "Mr. Wang, you can rest assured, as long as BYD's OEM business department can keep up with the growth pace of Honor mobile phones, our OEM business will always be handed over to you to do." ”

"Although Foxconn and other foundries have approached us many times and expressed their willingness to unconditionally sell for us at a price 10% cheaper than yours, I didn't agree."

As soon as Cao Yang said this, Wang Fu immediately felt the pressure.

After all, competitors have begun to engage in price wars, if BYD does not work hard, then maybe Cao Yang's promise today will be invalid because "BYD can't keep up with the growth pace of Honor mobile phones".

Therefore, he immediately said that BYD will maintain close cooperation with Nanshan Equipment and Nanshan Robot during the construction of the second phase of the factory in Hunan Province, and strive to introduce more automation equipment to improve production efficiency and reduce assembly costs.

In this regard, Cao Yang is naturally happy to see it.

The two chatted for half an hour before hanging up the phone.

In the next few days, the news about Honor mobile phones has been high.

MANY PEOPLE ARE SPECULATING ABOUT WHAT SURPRISES THE HONOR4 AND HONOR PAD2 ANNOUNCED AT THIS YEAR'S NEW PRODUCT LAUNCH CONFERENCE OF HONOR MOBILE PHONES WILL BRING TO EVERYONE.

In addition, Honor mobile phone said on the official Weibo that this time it will bring you a new product, what is this new product?

Could it be the legendary computer?

Or is there something else?

"Editor-in-Chief Wu, this time the new product launch conference of Honor mobile phone, it seems that everyone is very concerned."

"In the past few days, I have received calls from several companies, and everyone is eager to know some insider information about Honor mobile phones from us in advance."

As the No. 1 website in the domestic IT industry, Xie Min and Wu Xuebin of Zhongguancun Online will naturally not miss such an important event.

From the moment she registered, she saw quite a few familiar faces.

The relevant domestic media must have come to participate in today's event.

"What inside information can we have, if we want to know the inside information, in addition to Honor Mobile's own people, it is estimated that only BYD, the foundry, knows."

Wu Xuebin shrugged his shoulders, feeling that the gang also looked up to them.

He also wanted to know the inside scoop.

However, the secrecy of the Honor mobile phone is very good, and until now, he has not known anything.

"That's right, the new products of Honor mobile phones and Apple mobile phones every year are very popular with everyone, but few specific news leaks out."

"I heard that Apple's new mobile phone is already applying for re-sale in Huaxia."

"If it is passed by then, it is estimated that the competition in the smartphone market will be even more intense."

Although Apple's mobile phone products are now not available for sale in China, Xie Min has always been very concerned about this American technology company, which is becoming more and more influential around the world.

"The more competition between companies is, the better it is for us as media."

"If there is no competition and a pool of stagnant water, then who will be so active in coming to us to advertise and send us advertorials?"

Wu Xuebin's words left Xie Min speechless.

Those who engage in the media really hope that the more things they do, the better.

Otherwise, how can they reflect their presence and importance?

……

"Ayang, you really didn't even participate in the new product launch of the Honor mobile phone?"

At dinner in the evening, Fang Sisi was also quite surprised to see Cao Yang actually returning home for dinner as usual.

Tonight's event is definitely the most important event of the year for Honor Mobile.

Cao Yang actually didn't participate.

"Last year's press conference was carried out by Xia Qingqing throughout the whole process, and there were no accidents."

"This year's mobile phones and PAD are not particularly huge technological breakthroughs, they are nothing more than the addition of several new products, and I believe Xia Qingqing can handle it."

With the development of smartphones to the present, it is obviously difficult to change dramatically every year.

Of course, it's not that there are no new technologies that are not being studied on the Honor mobile phone.

For example, the satellite call function combined with the "Starlink" system, as well as more powerful cameras and other components, are also being studied.

It's just that there is no way to use it so quickly in the new products released this year.

This situation is actually not only the case for Honor mobile phones, but also for Apple mobile phones and Samsung mobile phones.

Everyone's new products this year are mainly updated screens, upgraded chips and memory and other hardware, and there are no earth-shaking changes in appearance.

Of course, there must be upgrades in the operating system, but there are not so many points worth promoting in this regard.

"Qingqing's growth in the past few years has indeed been very fast, and I also believe that she can cope with the situation like tonight."

"But now that the influence of Honor mobile phones is getting bigger and bigger, it is estimated that many people may be disappointed when they see that you did not attend the press conference."

Fang Sisi's statement should still be very in line with the thoughts of many people outside.

In most people's impressions, Cao Yang is the soul of Glory mobile phones.

In fact, the same is true.

"Although I didn't participate in the press conference, I will definitely post it on Weibo, and when the time comes, I will have a good wave of publicity, so that everyone can have more understanding of the new products of Honor mobile phones."

Compared with Honor mobile phones and PAD, Cao Yang is looking forward to several new products this time.

After all, if these products are done well, the market will not be small.

Even this is a brand new attempt for Honor phones.

In the future, Honor Mobile will transform from a mobile phone company to a technology company, and become a leading enterprise in the layout of consumer electronics.

Just when Cao Yang and Fang Sisi were chatting, the 2012 new product launch conference of Honor mobile phones officially began.

Xia Qingqing wore a black suit and came to the middle of the stage heroically.

"I saw a lot of familiar faces just now, thank you for your continued support and attention to Honor mobile phones......"

A few minutes before the event began, Xia Qingqing first spoke a few words.

Of course, she also knows that everyone is most concerned about the new products to be announced next, and she is not in the mood to listen to herself too much long-winded there.

So soon, she started to introduce everyone to the first product.

"HONOR 3G has ushered in a new era of smartphones, and it is still a benchmark that is difficult to surpass."

"After several years of development, our HONOR2 and HONOR3 have lived up to expectations and brought consumers a better and better experience."

"Today we are going to bring you a new generation of HONOR4!"

WITH XIA QINGQING'S WORDS, A PICTURE OF HONOR4 APPEARED ON THE SCREEN.

"The processor of this mobile phone uses the 64-bit N8 processor and S8 coprocessor newly designed and produced by Nanshan Semiconductor, and the Wi-Fi speed is 3 times that of the previous one."

"The cameras are still 8 million pixels, but each pixel is 1.5 microns in size, has a maximum aperture of 2.2, and uses digital image stabilization......"

With Xia Qingqing's introduction, everyone has a more intuitive understanding of HONOR4.

This information is generally consistent with previous media speculation.

"Mr. Li, HONOR4's performance is mediocre, I don't think you need to worry about it."

On Samsung's Huaxia side, Chai Hang and Li Zailin did not get off work, but watched the new product launch of the Honor mobile phone in the conference room.

As Samsung's biggest competitor in China, Lee attaches great importance to Honor phones.

In the face of other Chinese competitors, Samsung mobile phones have a variety of advantages.

But in the face of Honor mobile phones, a particularly bright latecomer in the era of smart phones, Lee Zailin does not have much confidence.

"Although HONOR4 is not as shocking to everyone as it was when HONOR3G first came out, the competitiveness of others is still very strong."

"The iPhone5 released by Apple some time ago has no advantage compared with it."

"Even our Galaxy S III has no advantages over the HONOR4 except for a slightly larger screen."

"Honor mobile phones are still worthy of our attention."

Lee Jae-lim didn't dare to take it lightly.

Over the years, countless enterprises have suffered losses in the hands of Nanshan enterprises.

In the past competition between Samsung and Honor mobile phones, Samsung did not take advantage.

If you don't feel much of a threat to yourself because HONOR4 isn't amazing enough, you'll definitely suffer.

You must know that Samsung's sales of smartphones, although they are higher than Honor phones in the world, are inferior to Honor phones in the Chinese market.

That is, relying on traditional feature phones, there is still a market, barely occupying the first position in the industry.

But how long can he sit in this position, Li Zailin is not confident.

"That's right, the chips of Honor mobile phones are now self-produced and sold, which is very different from all other Huaxia companies."

"It can be said that Honor mobile phones have mastered the most core technology."

"In addition, they are also leading the industry in terms of camera and mobile phone battery technology, which is very attractive to many consumers."

Chai Hang immediately adjusted the content of his speech according to Li Zailin's style.

At this time, there is no need to talk to the boss at all.

"There is another point that cannot be ignored, that is, Honor mobile phones and Apple mobile phones have their own separate operating systems, which is very different."

"You also know the performance of Apple's mobile phones in the United States and other places."

"It's fair to say that the operating system alone provides an extraordinary experience for consumers."

"Honor mobile phones are no worse than Apple mobile phones in this regard, and even in many APP, honor mobile phones are still ahead of the curve."

"This is something that everyone must pay attention to."

Lee Jae-lim's vision is still very good, and many people don't pay enough attention to the operating system of Honor mobile phones, but he sees it.

Before Chai Hang could continue to express his opinion, the attention of the two of them was attracted by the projection on the wall.

I saw the press conference of the Honor mobile phone, the background screen was switched again, and a larger mobile phone appeared in front of everyone.

"THIS TIME, IN ORDER TO MEET THE NEEDS OF SOME CONSUMERS FOR LARGE-SCREEN MOBILE PHONES, WE LAUNCHED THE HONOR4 PLUS ON THE BASIS OF THE HONOR4, WHICH HAS A SCREEN SIZE OF ......"

Seeing this scene, Li Zailin and Chai Hang's faces were not good-looking.

The Samsung Galaxy Note II is their current flagship phone, with a screen size of 5.5 inches, which has always been an important selling point that differentiates it from Apple and Honor phones.

Now that selling point is gone!

The HONOR4 PLUS also uses a 5.5-inch screen, and its performance in all aspects is not worse than that of the Samsung Galaxy Note II.

As a result, the competition between Honor phones and Samsung phones is even more intense.

"Next, I will introduce you to the new generation of HONOR PAD, which ......"

LEE JAILIN AND CHAI HANG HAVE NOT YET RECOVERED FROM THE BLOW OF THE HONOR4 PLUS, AND XIA QINGQING HAS ALREADY BEGUN TO INTRODUCE THE NEXT PRODUCT.

IT WASN'T UNTIL XIA QINGQING FINISHED INTRODUCING THIS GENERATION OF HONOR PAD THAT LI ZAILIN TOOK A DEEP BREATH AND SAID: "THE COMPANY'S MAIN TASK IN THE NEXT YEAR IS TO COMPETE WITH HONOR MOBILE PHONES FOR THE SMARTPHONE MARKET. ”

"We want to increase the proportion of smartphones without declining sales of mobile phones."

Hearing Li Zailin say this, Chai Hang was also ready to pat his chest and make a statement, but Xia Qingqing's words once again attracted the attention of the two of them.

"Many of you may know that we are working on laptops, and today you can see it as you wish......"

Although laptops are considered by many people to be an industry with little development potential, this industry will certainly not disappear so quickly.

In order to build a relatively complete closed chain of HONOR operating system, after many internal discussions on Honor mobile phones, they are still ready to launch their own laptops.

Some people even proposed to produce all-in-one machines, so that more people can use Honor brand products.

In this way, the overall influence can be further exerted.

"Mr. Wang, the laptop pushed out by Honor Mobile this time is completely developed in accordance with our MacBook Air laptop."

"The performance of the MacBook Air is equal or better than that of the MacBook Air."

"It seems that it is not enough for them to suppress us on smartphones, and they are ready to seize our market on laptops."

Lin Rong and Wang Ziming are also watching the live video of the new product launch of the Honor mobile phone.

But their mood is worse than that of Samsung.

There is no way for Apple to sell in Huaxia, at least until now.

If the computer business is also preempted, then the significance of Apple's Huaxia branch will be further reduced.

This will not only affect their global position at Apple, but also directly affect their revenue.

"Mobile phones and tablets are produced, and it is not strange that Honor phones will then produce laptops."

"However, their price of 6999 yuan to 9999 yuan is obviously to deliberately disgust us."

"I think it's necessary to apply to the headquarters to see if the price of the MacBook Air has been adjusted."

The starting price of MacBook Air is 7600 yuan, and the performance is not as good as other Honor mobile phones.

This made Wang Ziming completely unconfident to continue selling this computer.

If it is a laptop pushed out by other mobile phone manufacturers such as Lenovo, no matter how cheaper the other party's price is, Wang Ziming is not worried.

But Honor phones are different.

In essence, the Honor phone follows the exact same route as Apple.

In this case, whether it is the performance of the product or the price, there is a strong comparative significance.

Just like McDonald's McRoast Chicken Leg Burger sells for 15 yuan, and KFC's similar products sell for 18 yuan, it is estimated that most people will definitely consider buying McDonald's products.

Apple's relationship with Honor is somewhat similar to that between McDonald's and KFC.

Of course, the atmosphere is certainly not so harmonious.

"I think we can see the market reaction first, after all, this is the first time that Honor mobile phones have launched computer products, and it is still a bit difficult to say whether consumers will buy it."

Although Lin Rong's mood was also very heavy, as soon as she saw the other party's products come out, Apple began to adjust the price, which seemed a little ......

Consumers who buy high-end products attach great importance to style.

If Apple's mobile phones and computers can't give people a sense of style and face, then maybe many people will give up buying.

Anyway, there are cheaper products from other brands that can be used, so why spend this unjust money.

……

Xia Qingqing must not know the reaction of Samsung mobile phones and Apple on stage, and she is now quite excited to continue to introduce new products to everyone.

"After listening to the introduction of the laptop, do you think that tonight's press conference is almost coming to an end?"

As soon as Xia Qingqing said this, many media friends who were originally preparing to leave the scene immediately became excited.

Everyone is not stupid, Xia Qingqing's statement, it is obvious that there are still new products that have not been released.

This means that there is more material to be used for.

"Can you try to think back, what is a watch?"

"They are Blancpain, they are Breguet, they are Vacheron Constantin, they are Patek Philippe! It's a rich man's toy. ”

"As early as the popularization of Nokia's most basic feature phone, ordinary people's watches completed their historical mission and drowned in the long river of history."

"If you have a mobile phone to check the time, who still wears a watch?"

Xia Qingqing's words confused many people.

Honor mobile phones want to produce watches?

What's the deal with here?

"NEXT TO SHOW YOU IS OUR NEW GENERATION OF PRODUCTS, HONOR WATCH!"

"I can tell all the watch manufacturers unceremoniously: the addition of glory has changed the meaning of the watch."

Xia Qingqing's words successfully attracted everyone's attention.

IF THE LAUNCH OF THE LAPTOP IS SOMETHING THAT EVERYONE EXPECTED, THEN THE HONOR WATCH CAN BE REGARDED AS A SURPRISE.

"THE ADVENT OF HONOR WATCH HAS CHANGED ALL THIS: WEARING AN ORDINARY ELECTRONIC WATCH WHEN YOU GO OUT NO LONGER LOSES, BECAUSE YOU ARE WEARING AN HONOR WATCH."

"Honor mobile phone has brought mobile phones into the era of smart phones; Honor Watch will bring the watch into the era of smart watches. ”

"HONOR WATCH IS A PRODUCT THAT INTEGRATES A VARIETY OF FUNCTIONS SUCH AS A SMART WATCH, A HEALTH TRACKER, A SPORTS DETECTOR, A COMMUNICATION TOOL, AND A MUSIC PLAYER."

With Xia Qingqing's introduction, various media quickly tapped their keyboards, wanting to spread this blockbuster news as quickly as possible.

"One of the core functions of HONOR WATCH is to quantify the exercise status and physical indicators, so that users can more accurately understand their physical functions, and then know how to improve their daily life habits, fitness exercises and even extreme sports."

"This feature has a wide audience, from office workers, to fitness enthusiasts, to extreme sports players, and other users in various fields can benefit from this function."

"It is equipped with multiple sensors, which can monitor heart rate, blood oxygen, body temperature and other data, helping users detect physical abnormalities in advance, diagnose in time, and can also detect some emergency accidents to help users get more timely assistance."

"OUR HONOR WATCH IS NOT ONLY AN ACCESSORY TO THE HONOR SERIES OF MOBILE PHONES, BUT WHEN THE TWO ARE COMBINED, THEY CAN EXERT EVEN MORE POWER......"

"FINALLY, EVERYONE MUST BE CURIOUS TO KNOW THE PRICE OF THE HONOR WATCH."

"This time, we offer consumers a variety of mirror finishes, including sapphire glass, and the case is available in aluminum, stainless steel, high-precision ceramics and other materials, in five colors: gold, rose gold, silver, and space gray and space black."

"Different versions, the price ranges from 1999 yuan to 4999 yuan."

The emergence of HONOR WATCH is definitely of epoch-making significance for major mobile phone companies.

This has made everyone pay more attention to mobile phone accessories.

Especially in the future, the mobile phone market will sooner or later enter a stage of sluggish growth.

At that time, there was a greater need for some new peripheral products to drive the continuous development of the enterprise.

IT CAN BE SAID THAT THE HONOR WATCH HAS USHERED IN A NEW ERA FOR THE SMARTPHONE INDUSTRY.

There's more room for everyone to play.

Today is a watch, tomorrow is a headphone, the day after tomorrow is a stereo, and the day after tomorrow is an electronic scale.

A variety of peripheral products can completely transform a mobile phone company into a smart home product company.

It can even be further extended to sweeping robots, TVs, washing machines and other household appliances, adding a very large imagination space to enterprises.

That is, the glory mobile phone has not yet been listed, otherwise these things will be displayed on the PPT, and it will definitely usher in a few daily limits.

Obviously, many people can realize the importance of HONOR WATCH to the mobile phone industry.

AT THIS TIME, EVERYONE'S ATTENTION TO HONOR WATCH HAS BEEN INVISIBLY RAISED TO A NEW HEIGHT.

"Mr. Lei, I think this development route of Honor mobile phone has a very strong reference significance."

"Although we only sold less than 1 million mobile phones last year, last month's mobile phone sales were about to exceed 1 million."

"In the future, it is possible to develop in the direction of more new products and form a complete ecosystem."

Without waiting for the end of the new product launch conference of Honor mobile phones, Huang Xinglong, who was also watching this press conference, put forward his own suggestions to Lei Jun.

As a latecomer to the mobile phone industry, Xiaomi mobile phones have attracted the attention of many consumers as soon as they appeared, with their extremely high cost performance.

This year has entered a period of explosive sales, and it is estimated that by the end of the year, the monthly sales of Xiaomi smartphones will reach 1.5 million units, and there is no pressure to achieve sales of more than 10 million units throughout the year.

This result, although there is no way to compare with Honor mobile phones, is definitely not bad.

(End of chapter)