"Chai Hang, do you think we need to go to the relevant departments to appeal about the anti-monopoly punishment?"

Li Zailin looked at the penalty notice received by the company, and his face was cloudy.

This is the first single antitrust fine Samsung has received in Huaxia.

Although several manufacturers were fined along with Samsung, it was still difficult for Li Zailin to accept it.

In particular, on the same day that the penalty was announced, the relevant departments of Huaxia also launched an anti-monopoly investigation against photoresist manufacturers such as JSR.

The purpose of this survey, industry insiders are very clear about its background.

The contradiction between Samsung, Nanshan Semiconductor, and Honor Technology is also not a secret in the industry.

As a result, the relevant departments of Huaxia stepped on Samsung and supported Nanshan Semiconductor.

This made Lee Jae-lin even more unhappy.

"Mr. Li, I think it's better not to appeal."

Chai Hang was afraid that Li Zailin would continue to toss, and the scene would be more difficult to clean up.

"The national situation in China is not very different from that of Goryeo and the United States, if we do not accept the punishment of the relevant departments, but put forward a bunch of opinions, then it is likely to usher in stricter supervision and review."

"The penalties are likely to become even heavier."

Chai Hang, as a Chinese, must know more about some of the styles of doing things here than Li Zailin.

If you can, don't toss.

Otherwise, there will be absolutely no good fruit to eat at that time.

"Then are we just admitting our mistakes?"

Li Zailin looked at Chai Hang a little unwillingly.

Although Samsung does have a series with some other manufacturers in terms of LCD panels, everyone should not sell them at a low price in the Chinese market.

Because of these measures, Samsung has also made a lot of money.

But this practice is very common in Lee's view, and many companies have done similar things.

Why did you finally take out the LCD panel to talk about things?

"Mr. Li, admitting this mistake will not have much impact on the development of our company."

"It can even explain our company's technical strength in this field to a certain extent."

"Huaxia consumers will never stop buying our products because we have been punished by anti-monopoly."

"So admitting a mistake is admitting a mistake, it's nothing more than losing a part of the fine."

"Compared to the profits we make, this part of the fine is actually acceptable."

Chai Hang cautiously explained there.

Lee Jae-rim was silent for a while, and finally could only accept this fact.

However, the same depressed is definitely not only Samsung Huaxia's people.

The JSR on Dongying's side was even more depressed at this time.

"President, because of the anti-monopoly investigation, several customers in Huaxia are now questioning us with the comparative data of the sales price in the United States and the sales price in Huaxia, saying that we sold it expensive before and asked for a price reduction."

"How are we going to get back to people?"

Saitomon's face was full of sadness, this time he has always had an opinion on the restriction of photoresist sales of Nanshan Semiconductor.

In his opinion, this policy is detrimental to the interests of JSR.

But he definitely doesn't have any say in this matter.

"Each customer's photoresist products are not exactly the same, and the price is naturally different."

"What's so strange about that?"

Kawahashi pouted convincingly, not taking it too seriously.

Clearly, JSR doesn't intend to throw in the towel easily.

Even Huaxia has launched an anti-monopoly investigation.

"The point is that they don't know how to get some evidence that they can see that our photoresist grades are exactly the same."

"But the price we sell to Intel is only 70% of what we sell to Huaxia manufacturers."

"For some high-end grades, the price is even doubled."

Saitomon felt a little embarrassed.

The feeling of being cheating on others and being discovered is not very good.

"You don't have to put the questions of those Huaxia semiconductor experts in your eyes, it's not a big problem."

"The key is to make sure that our high-end products such as EUV photoresist are not made out by Nanshan Chemical."

"Otherwise, it will be very troublesome."

Kawahashi apparently grasped the crux of the matter at once.

If Huaxia has no way to produce the corresponding photoresist, then no matter how it conducts anti-monopoly investigations, it is not afraid.

It's a big deal, so I will pretend not to sell to Huaxia enterprises, and maybe someone will come to beg me immediately.

But if Huaxia produces all the photoresists needed in the market, and the cost plummets, that's when JSR is really troublesome.

"Now we can't do much but closely follow the situation in Huaxia."

"Huaxia first came up with a large fund of 10 billion yuan to support the development of the semiconductor industry, and then launched an anti-monopoly investigation, in order to support the development of Nanshan semiconductor."

"Originally, this matter did not have much impact on us, but Nanshan Semiconductor has such a brother company as Nanshan Chemical, which has a great impact on us."

"Once Nanshan Chemical has made a breakthrough, not only will Nanshan Semiconductor not buy photoresist from us in the future, but even other Chinese companies will probably turn around and invest in the arms of Nanshan Chemical."

Saitomon's speculation is obviously not unreasonable.

What the actual production cost of photoresist is, he knows very well.

After Huaxia, the actual production cost can be reduced by at least 30%.

In this way, business will not be easy to do in the future.

Unless JSR also goes to Huaxia to set up a factory to produce photoresist.

However, for the sake of technical secrecy, the JSR Board of Directors did not have this aspect in mind.

"Communicate with Shin-Etsu Chemical and other companies to see how everyone can deal with the situation in Huaxia."

"Whether it's an anti-monopoly investigation, or the distribution of market share in the future, or how to deal with Nanshan Chemical's competition."

Kawahashi was convinced, unsure of what to do, and was ready to discuss it with a few peers.

After all, we have to find a way to get through this hurdle.

……

While various competitors are thinking about how to deal with the tricks on the Huaxia side, some people on the Huaxia side feel that the opportunity has come.

"Mr. Cao, is Nanshan Chemical interested in coming to Chang'an Province to build a factory?"

"We can provide a series of preferential investment conditions here, and find a piece of land for Nanshan Chemical near Nanshan Carbon Fiber."

Liu Tianwu has already gone to Chang'an Province to take office.

He can naturally see the news boiling on the Internet in the past few days.

To say that he has no idea at all must be false.

As the head of Chang'an Province, he has a lot to consider.

If he can't make a little bit of a result in a relatively short period of time, he will definitely be under a lot of pressure.

After all, he was transferred from Yangcheng City, which can be regarded as a high promotion.

In the original Chang'an Province, his promotion must have affected the promotion of some people.

This kind of promotion often has a series of influences.

For example, if the deputy person in charge is promoted to the person in charge, then one person can be promoted from each city below.

In the same way, if there is such a high position in the city, the people of each level below have a chance to move upwards.

This is something that many people care about very much.

Now Chang'an Province has parachuted a person in charge, which means that there are no changes.

Even if there were, it didn't happen in Chang'an Province.

"The output of various products of Nanshan Chemical is not very high at present."

"We don't have the need to build a large-scale chemical plant for the time being."

Although everyone is an old acquaintance, Cao Yang has no plan to do something, and obviously does not plan to do it.

After all, setting up a factory in a different location means that a new management team needs to be formed there.

It's not that easy to do.

"Then if you want to expand production in the future, Mr. Cao will remember to consider our Chang'an Province."

"There is also Nanshan Semiconductor, which has now completed the layout of the imperial capital, the magic capital and Yangcheng, is it also possible to consider the layout of a factory in Chang'an City?"

"In this way, you have formed a layout of the southeast, northwest, and northwest, which is relatively perfect."

Liu Tianwu obviously won't give up so easily.

He is very optimistic about the future of Nanshan Group.

Now Chang'an City is already a city where Nanshan Group has developed more in China, and it would be a pity if we did not seize the opportunity for further development.

"If our expanded factory this year is put into operation, the production capacity can be well consumed, then the next factory of Nanshan Semiconductor can be considered to go to Chang'an City."

Cao Yang thought for a moment and agreed with Liu Tianwu's statement.

As the most important city in the northwest region, it is not impossible to build a semiconductor factory in Chang'an.

After all, the talent resources there are actually still okay.

"No problem, I believe that the domestic chip market is far from entering the stage of oversupply."

"I will arrange someone to prepare the suitable plot first, and once Nanshan Semiconductor decides to build a factory, it can complete the introduction of factory equipment as soon as possible."

Liu Tianwu's approach can be regarded as a risk to a certain extent.

After all, Nanshan Semiconductor has not yet decided to invest, and he began to arrange people to prepare the land, which is a bit of a headache in terms of procedures and investment.

However, it has to be said that such an approach can indeed save Nanshan Semiconductor's time.

To a certain extent, this can be regarded as a reflection of the sincerity of Chang'an Province.

Of course, Cao Yang must also be appropriately polite and remind the other party of the related risks.

It's just that these reminders don't mean much.

……

Just after Cao Yang and Liu Tianwu ended the call, Mi Ying came over to report a message.

"Mr. Cao, just last night, the settlement plan proposed by Toyota for the 'pedal door' incident was approved by the court in the United States."

"Toyota will pay $1.1 billion to repair or compensate owners of 16 million Toyotas."

"This 'pedal door', which has been pulled for several years, can be regarded as an official end."

As Cao Yang's secretary, Mi Ying is very clear about the origin of Toyota's pedal doors.

Nanshan Automobile Group has also played a certain role in promoting it.

Of course, this matter must not be admitted.

"Toyota is finally willing to pay for this problem?"

Although it is known that under the pressure of the relevant departments in the United States, Toyota does not have many options.

But in the end, he admitted his mistake and paid such a large fine of $1.1 billion, Cao Yang still didn't expect it.

According to his understanding, the most he can do is to admit that his pedal design is indeed problematic, and then recall the relevant models.

As for the indemnity, it must not be given lightly.

"Yes, Toyota's performance in the world this year is not very good, especially in China, there has been a decline."

"I guess they want to get rid of the controversial things as soon as possible, and then go all out to try to regain the No. 1 position in the world next year."

Mi Ying's analysis, Cao Yang felt that there was some truth.

Although dragging it down is also a way, it is impossible to drag it like Huaxia and drag it.

Besides, the United States is Toyota's largest market in the world.

So Toyota would choose to compromise, but it doesn't make no sense at all.

"Toyota's domestic response to the 'pedal door', it seems that no one has mentioned it now, and no one has paid attention to it, right?"

Many of Toyota's models are designed globally, and the "pedal door" thing is theoretically similar in the United States and in China.

So Cao Yang immediately thought of how Toyota would deal with the situation in Huaxia.

In my impression, Toyota has never lost money to consumers in China.

"For individual models, they are ready to recall, but basically there is no movement."

"I think their solution is a double standard."

"Because of the problem of the island, the sales of Dongying car companies fell sharply in the middle of the year, and Toyota was no exception."

"But in the last two months, there has been some rebound in their sales."

"I think we can make good use of Toyota's double standard treatment of American consumers and Chinese consumers, and suppress the momentum of the sales recovery of Dongying car companies?"

Mi Ying follows Cao Yang every day, and she can be regarded as well-informed.

Like this obvious double-standard approach, it can definitely be taken out to make a good fuss.

At that time, even if Toyota can't be compensated $1.1 billion with it, it can still disgust them and make their popularity worse.

For car companies, popularity is sometimes the cornerstone of sales.

If one day everyone's reputation for a certain brand becomes very bad, then the probability that it will still sell well is very low.

"This is a good idea, the domestic car market is now mainly occupied by foreign giants such as Germany, Dongying, and the United States."

"Now the growth of the overall auto market is slowing down, and the competition has become fierce."

"Most of the independent brands can maintain growth this year, mainly because Dongying car companies and Korea car companies have vacated a part of the market share."

"And then the performance of the North and South Volkswagen was not satisfactory either."

"Next year, if the sales of Dongying car companies recover, and the sales of Volkswagen, GM and other car companies are also increasing, then the pressure on independent brands will be greater."

For the suppression of Dongying car companies, Cao Yang must support it as always.

This time, Toyota took the initiative to send its handle to everyone, and it would be a pity if it was not good to use it.

Soon, Cao Yang asked Mi Ying to inform Zeng Tingting to arrange relevant publicity plans and start the public opinion offensive first.

And then play further.

[Why is Toyota, a double-standard car, unwilling to compensate Chinese consumers a penny? 】

[Toyota Motor in the United States because of the 'pedal door' compensation of about 8 billion yuan! ] 】

[Resist the double standard, Toyota loses money! ] 】

……

Related articles soon appeared on websites such as Autohome and NetEase Auto, and many forums were also related topics.

There are pictures and truths, as well as official news released by relevant websites in the United States, and Toyota has no way to deny it.

Chuncheng Toyota and Yangcheng Toyota, which suffered a big loss this year because of the public opinion offensive, naturally noticed the news for the first time.

"Mr. Chen, a lot of news related to 'pedal door' suddenly popped up on the Internet, and I feel like someone is organizing and promoting this matter behind it."

"The company's sales this year have fallen by double digits compared with last year, and profits have dropped significantly."

"In this case, if the situation is allowed to deteriorate, then we will not have a chance to achieve our sales target for next year."

As soon as Miyazaki Himasa got to work, he came to Chen Wenzhan's office and discussed countermeasures with him.

Chuncheng Toyota used to be a branch of Toyota Motor with the highest profit margin in the world, and it was a net profit of more than a dozen points, or even more than 20 points, which really subverted the cognition of many people.

But now it's hard to keep double-digit profits.

In this situation, Miyazaki Himasa must be very anxious.

"Mr. Miyazaki, this matter is a bit troublesome."

"Why is Toyota paying a huge $1.1 billion in compensation from the United States?"

"If the United States doesn't lose money, I don't think this matter will be worse in Huaxia."

"Now that there is such a big gap, there must be consumers who feel unbalanced, and someone is pushing behind it, and public opinion will rise."

Chen Wenzhan also saw the problem very thoroughly, and he saw the ins and outs of this matter clearly at once.

"Pedal door" was a few years ago, and there have been many other quality problems in the Huaxia automobile market in recent years.

So many people have almost forgotten about the "pedal door".

Now Toyota's handling plan in the United States is equivalent to hyping up the topic of "pedal door" in China.

This is probably something that Toyota itself did not expect.

"We definitely don't want compensation, but the situation in the United States is different from that in China."

"Cases of large amounts of compensation due to quality problems are not unique to Toyota."

Miyazaki's answer can be regarded as an explanation based on the actual situation.

But Chen Wenzhan knows very well that if Chuncheng Toyota explains so on the official Weibo, he will definitely be scolded.

In this way, the accusation of double standards is confirmed.

This will certainly be very detrimental to Toyota's sales in the future.

"Chinese consumers will not accept this reason, we have to find a way to make consumers not so angry, otherwise it will be very bad for our sales."

When Chen Wenzhan said this, Miyazaki Himasa couldn't help but sigh.

Of course, he understands the situation.

But he knew that the headquarters would never agree to Chuncheng Toyota losing money in Huaxia, and no one in Huaxia would lose money to consumers like this.

If Toyota had taken this lead, the other car giants would have hated them to the core.

After all, Toyota is not the only one who eats rice in the Huaxia market.

This kind of thing that harms others and is not beneficial to itself, Toyota will definitely not do.

As for what consumers will be dissatisfied with, Miyazaki Himasa thinks that it can be solved through other methods.

"Now the company's sales have begun to show some signs of rebound, which means that the previous preferential plan has had a more obvious effect."

"Since this is the case, then we will continue to increase the discount and increase the sales to the normal level first."

"Then take the opportunity of the model upgrade, and then slowly return the price to the normal level."

"I don't think there are many people who really care about compensation for Chinese consumers, because there is no practice of compensation in the Chinese market."

"What they want most is a discount, and if an old customer complains, we will send a free maintenance."

"For new customers, we can directly give certain new discounts on the sales price of the model."

Miyazaki Himasa came up with his own plan.

"The price reduction definitely needs to be reduced, but it is difficult to say whether the price reduction will have an effect."

"The most troublesome thing is that our brand strength is declining, and some models are not easy to sell even if they are reduced."

Chen Wenzhan is not as optimistic as Miyazaki imagined.

The current situation, in his opinion, has been the most difficult time since Toyota entered China.

The impact of the island conflict has not completely disappeared, and various independent brands are thinking about carving up the cake of the Dongying system, and even the Chuncheng Automobile Group is paying attention to the Nanshan Red Flag.

The attention to Spring City Toyota can be described as a significant decline.

In this case, simply reducing the price a little bit has a very limited effect.

But if you directly cut the price sharply and sell the car at a loss, Toyota will definitely be unwilling.

The Spring City Automobile Group will not agree either.

After all, for Chuncheng Automobile Group, the biggest purpose of Chuncheng Toyota's existence is to make money.

If you don't make money, then Chuncheng Toyota will have no meaning to exist.

In this case, Chen Wenzhan is really not very optimistic about the plan proposed by Miyazaki Himasa.

"On the one hand, it is to reduce prices, and on the other hand, it is to invest in up-sales funds, so that more advertising companies can help produce some better advertisements to put on TV and Internet platforms."

"I believe that Toyota's competitiveness has always been there, and now it is only a temporary trough."

Miyazaki Himasa further added his views and is ready to make some new moves in marketing.

As long as he has the money and is willing to invest the relevant resources, he does not believe that these actions have no effect at all.

However, the situation was not as good as he thought.

Not to mention that Volkswagen and General Motors hope that Toyota will be unlucky, it is the siege from China's own brands that has made Toyota's life no longer good.

In particular, Toyota has just officially announced that the price of all models will be reduced by 10,000 yuan, and several car companies such as Chery and Geely have reduced the prices of their models.

A war seems to be about to turn the end of 2012 into a hot one.

(End of chapter)