"Mr. Cao, Nanshan Hongqi officially broke through the sales volume of 500,000 yesterday, and this sales volume is the terminal sales, not the departure data."

On December 30, 2012, Zhu Zhengfeng called Cao Yang early in the morning.

Nanshan Hongqi only sold more than 300,000 last year, and this year, under the condition that the overall car market has not changed much, it can reach 500,000 sales by leaps and bounds, which is definitely a very good result.

Even among mainstream car companies, this increase should be the first.

In particular, Zhu Zhengfeng specifically emphasized that this data is terminal sales, not departure data.

In December every year, in order to hit the annual goal, or to make their results not so ugly, many car companies will frantically press the car to the 4S store.

Anyway, for them, as long as the car is pressed to the 4S store, the money from the sale of the car will go to their own account, and the car will be sold.

So sometimes you will see a very strange data, that is, the sales of a certain car from January to November were relatively stable, never exceeding 20,000 units, but in December it soared to 30,000 or even 40,000 units.

The most exaggerated thing is that a certain car company directly sold more than 10,000 models per month, and in December it sold more than 60,000 per month.

It's just speechless.

"On the 500,000 mark, Nanshan Hongqi is completely on the right track."

"Last year, thanks to Mr. Zhu, you personally went to run the official car project, otherwise Nanshan Hongqi would not have been able to break through the 500,000 mark."

Zhu Zhengfeng must have contributed to this achievement, so Cao Yang will not be stingy with praise at all.

"The official car is only one aspect, the most important thing is that Mr. Cao and you led everyone to encircle and suppress Dongying car companies, which made a lot of room for the upward development of Nanshan Hongqi."

"This year, whether it is Chuncheng Toyota or Yangcheng Toyota, or Westwind Honda and Yangcheng Honda, sales are all double-digit declines."

"Our Nanshan Red Flag can be regarded as the best wave of dividends."

In order to make the sales of Nanshan Hongqi grow rapidly, Zhu Zhengfeng and Cao Yang made a lot of efforts last year.

Judging from the current situation, the results are still very good.

"Toyota now treats American consumers and Chinese consumers differently, and we take this opportunity to beat the water dogs, completely knock Toyota off the altar, and further compress the living space of Dongying car companies."

"In the future, except for a small number of die-hard fans of Dongying car companies, we will win over other new consumers."

Cao Yang feels that Huaxia's own brand has developed to the present, and it has the strength to take action against international auto giants.

It has been almost ten years since the early self-owned brand models that used Nanshan engines and Nanshan transmissions.

Countless cases have proved that the products of Nanshan engine and Nanshan gearbox are not worse than those produced by international giants.

And the reputation of independent brands is now completely up.

Although it can't be completely equated with a joint venture brand, the gap between everyone is already very small.

The most obvious is that the prices of various products of Nanshan Hongqi are very close to the prices of similar products of Toyota and Honda.

Under this kind of price, sales can continue to grow, and even this year's sales of Chuncheng Hongqi are higher than those of Xifeng Honda, Yangcheng Honda and other Dongying car companies.

The implications behind this are extraordinary.

"Mr. Cao, the goal of Nanshan Hongqi this year is to break into the TOP10 position in the sales list, and the best thing is to directly break through the 700,000 mark, leaving Dongying car companies and Korean car companies behind in one go."

"In the next three years, we will strive to achieve our sales target of 1 million vehicles."

Zhu Zhengfeng is now full of confidence, as long as Nanshan Hongqi achieves the sales target of 1 million vehicles, then Zhu Zhengfeng is definitely the hero of Chuncheng Automobile Group, and can leave a strong mark in history.

After all, according to the information we have learned so far, Chery Automobile, which ranks second, will not be able to achieve its sales target of 1 million units by this year.

Whether it can be realized next year is still a question.

As for Geely, BYD and Great Wall, car companies have also encountered similar problems with Chery Automobile, that is, the sales growth has dropped significantly.

Although the overall sales volume is still increasing, the growth rate is already in the single digits.

"We have two new models launched next year, as long as we can further compress the living space of joint venture car companies such as Dongying car companies, then it is entirely possible for Nanshan Hongqi sales to exceed 700,000 vehicles."

"When the time comes, let alone the TOP10, it is possible to even enter the TOP5."

Cao Yang is now very enthusiastic about suppressing joint venture car companies.

Whether it is North and South Volkswagen or North and South Toyota, or Magic General Motors and Changan Ford, they are not the closest people to Nanshan Automobile Group after all.

Huaxia's automobile market is still left to Huaxia's own brand car companies.

Other brands can barely fill the special hobbies of individual special consumers.

"I'll go back and learn about the people from Toyota in Chuncheng to see what Toyota still has weaknesses, and then I will arrange for someone to follow it on the Internet to promote it and completely knock down its reputation."

Zhu Zhengfeng's move can be regarded as quite ruthless.

After all, one of Toyota's two joint venture car companies in China is a joint venture with Chuncheng Automobile Group.

However, for the development of Nanshan Red Flag, he also fought hard.

Of course, he has a good hand at Chuncheng Toyota, not to mention Honda, Nissan, Mazda, Hyundai, Kia and other car companies.

Throughout 2013, the life of joint venture car companies is destined to be difficult.

Soon, Nanshan Hongqi's official Weibo directly announced that the company exceeded the sales target of 500,000 vehicles ahead of schedule.

Then, on the Internet, it also further set off a public opinion offensive to boycott Dongying car companies.

"People treat you with double standards, why do you still have a hot face and a cold ass against others?"

"It is said that Dongying cars are fuel-efficient, haven't you found that the fuel consumption of many models of independent brands is lower than that of Dongying cars?"

"Stronger power, higher configuration, lower price, I don't understand why everyone wants to buy a joint venture car, is that paying IQ tax?"

"Wake up, it's already 2012, and the era of independent brand car companies is long gone."

"As long as the engine is produced by Nanshan Engine, everyone can buy it boldly."

"My BYD F3 has been driven for so many years, and there has been no problem with the engine and gearbox at all."

"Our Chang'an CS75 has also been open for several years, and there have been no problems except for normal maintenance!"

"Everyone found that the quality level of self-owned brand engines and gearboxes has surpassed that of joint venture car companies."

……

All kinds of discussions, so that more independent brands are actively involved.

At this time, there is no need for Nanshan Automobile Group to stand up and organize everyone to take action, as long as the brain is not stupid, they all know that they must follow the trend at this time.

After all, if we bring the joint venture car companies back to their hometowns, the market space will be larger.

Otherwise, you'll have to bargain with each other.

Of course, in the face of the price reduction promotion spearheaded by Toyota, whether it is Nanshan Hongqi or Chery Geely, everyone is not afraid at all.

The profit margins of each model are now much better than they were ten years ago, and there is much more room for price reduction.

Let's fight with bayonets!

2013 is destined to be full of blood and rain before it comes!

……

"Mr. Cao, we have received several advertorials today, which are basically relevant promotional articles carried out by various car companies in combination with the sales data of 2012."

On the last day of 2012, while Cao Yang had not yet gotten off work, Yu Yu came to report to him in person.

As a well-deserved leading website in the domestic automobile industry, Autohome must not bypass various car companies if they want to engage in product promotion.

Otherwise, this is deliberately offending Autohome.

The media is not what everyone thinks, it is completely full of fairness and justice.

People also need to have just the right meal.

"In this way, you don't have to wait a few days, and now you probably know the sales of various car companies this year?"

Although in a few days, I will definitely know the sales data of various car companies.

But being able to know the outcome in advance is definitely different.

"Yes, the number one is still Modu General, but their sales volume is 1.19 million, an increase of only a few points."

"This is still in the case of several new models of the Chevrolet and Cadillac brands, or it is estimated that they will have negative growth."

Last year, Modu GM had hundreds of thousands more than the second-place finisher, so this year it was able to continue to defend the title, Cao Yang was not surprised.

The sales summary of 1~11 months is that Modu General won the championship.

"GM's heritage is still very deep, and the reputation of the product is not very bad, and it is estimated that their sales should be stable in a short period of time."

"Even with the launch of various new models, sales can increase a little more."

Cao Yang will definitely take action against the magic capital in the future, but at this stage, the soft persimmon is pinched and exploded, which is obviously more cost-effective.

"Indeed, Modu GM is the first in sales, Modu Volkswagen continues to rank second in the joint venture car companies, Chuncheng Volkswagen is the third in the joint venture, and Xifeng Nissan, the fourth joint venture last year, is estimated to fall out of the TOP10 this year."

"At that time, in the TOP10, only three are joint venture car companies, and the rest are independent brands."

When Yu Yu said this, he was also embarrassed.

I couldn't have imagined this kind of grand occasion before.

"There is one more independent brand car company in this year's TOP10 list than last year?"

Cao Yang asked in surprise, he didn't expect this day to come so soon.

"Mr. Cao, are you forgetting about our own Xingchen car?"

"Although the final sales volume has not yet been released, there should be a preliminary version of the data on Minister Zeng's side, and there should be no problem with the sales of Xingchen Automobile exceeding 800,000 units this year."

"After the launch of the big G series, it was very successful."

"Now don't say it's the TOP10, even the TOP5 is stable."

"After all, the third-place magic capital Volkswagen, has not yet exceeded 900,000 units."

Obviously, when Autohome is arranging sales this year, it is going to count the global sales of Xingchen Automobile.

The sales data of Chery Automobile, Geely Automobile and other car companies also include exports.

There's no reason why Centron Motors doesn't include it.

In the past, the number of exports was included, and it couldn't enter the TOP10, so it didn't matter.

This year is different, the global sales of Xingchen Automobile exceeded 800,000 units, and it is stable to enter the TOP10.

But if you only count domestic sales, it will only be about half, and it will definitely not be able to enter the TOP10.

"What does the entire TOP list look like?"

"Modu General Motors, Chery Automobile, Modu Volkswagen, Xingchen Automobile, Changan Automobile, BYD Automobile, Chuncheng Volkswagen, Geely Automobile, Great Wall Motor, Yangcheng Trumpchi."

"There is a high probability that this should be the ranking."

"According to the current estimated data, the market share of independent brands has exceeded 50%, and it is moving towards 60%."

"Even if the independent brand continues to maintain rapid growth this year, then maybe the Spring City Volkswagen will fall out of the TOP10, allowing the independent brand to occupy 8 positions."

Yu Yu is now full of confidence in Huaxia's own brand car companies.

After all, the quality reputation of various car companies has gone up, the appearance is good-looking, and the price is competitive, so there is no reason to sell badly.

For consumers, few people are unwilling to spend less money while being able to ensure quality and experience.

After all, most of the current cars still need hundreds of thousands to land.

Even the landing price of mid-to-high-end cars is generally more than 200,000.

In 2012, this amount was definitely not small.

After all, at this time, the purchasing power of the RMB is still very strong.

"Then this New Year's Day holiday, it is estimated that it will be lively."

"The sales of several Dongying car companies are so bleak, even if they are counted according to the brand, it is estimated that they may not be able to enter the TOP10 list, which is a very big blow to them."

"Taking advantage of the decline in their market share and influence, their sales will further shrink, and in the future, it will be enough to maintain the situation that a company sells more than 300,000 sales."

Completely kill Toyota, Honda and other car companies, Cao Yang knows that it is difficult.

After all, people can survive in the world, and the corresponding products must have some competitiveness.

The car market in China is so big, even cars like Fiat are bought in China, so it is not surprising that Toyota, Honda, and Nissan have models to choose.

As long as the overall sales volume of Dongying car companies is controlled within 2 million, Cao Yang feels that it is still acceptable for the time being.

If you want to suppress them further, the effort will be too great and it will not be worth it.

When the time comes, it is better to encircle Volkswagen and General Motors.

"Many independent brands also have this meaning, and some of their advertorials are also related to this content."

"I will personally deploy and let the various accounts raised by the company fully exert their power."

"In 2013, we will strive to further reduce the overall sales of Dongying car companies by a higher level, so that they and the brands of Korean car companies will become niche brands."

The thing that the boss cares about the most is the thing that Yu Yu values the most.

Autohome itself has no special prejudice against various car companies, as long as they are willing to advertise, they are good friends.

However, the background of Autohome is destined to consider the opinions of Nanshan Automobile Group and Cao Yang.

Many car companies are well aware of this situation.

In the next few days, the situation was similar to Cao Yang's prediction.

On January 1, the independent brands actively released their December sales and 2012 annual sales data.

The relevant articles are all written in a colorful manner, apparently prepared in advance.

As soon as the data of the whole year comes out, it can be officially released to the outside world if it is directly updated.

As the best performing Changan Automobile among the independent brands this year, General Manager Yi Jia personally called Cao Yang to express his gratitude.

"Mr. Cao, this time Changan Automobile's sales can enter the TOP5, thanks to the contribution of Changan MINI, otherwise we estimate that we will be at the bottom of the TOP10."

Yi Jia has always hoped to enter the TOP5 list with Changan Automobile, but he has worked hard for so many years without success.

Now, with the hot sales of Changan MINI, this purpose has finally been achieved.

His mood can be imagined how good it is.

Compared with Chuncheng Automobile Group and Xifeng Cycling Group, Changan Automobile's results are definitely outstanding.

Even if their joint ventures, Changan Ford and Changan Suzuki, are not as good as Chuncheng Volkswagen and Chuncheng Toyota, it will not affect the improvement of Changan Automobile's status in the central enterprises.

"This is mainly the result of the efforts of all the employees of Changan Automobile, Mr. Yi, and my contribution is basically negligible."

At this time, there is naturally no need to take credit from others.

When it comes to Cao Yang's identity and status, there is a lot of credit not to grab.

Not to mention anything else, the brilliant performance of Xingchen Automobile alone can refresh everyone's cognition.

The sales volume of a luxury brand can exceed 800,000 units, which is definitely a very remarkable number.

You must know that the global sales of BMW and Mercedes-Benz are only about 2 million, and the gap between Xingchen Automobile and them is already very small.

The most important thing is that the average sales price of a single car is higher than that of Mercedes-Benz and BMW, which is a very remarkable achievement.

So if you don't look at sales, if you look at sales, then Xingchen Automobile is almost on par with BMW and Mercedes-Benz.

This is definitely a miracle for the Huaxia automobile industry.

"Xingchen Automobile is also very good this year, and it rushed directly into the fourth place."

"According to this pace of development, it is very possible to pull down the magic capital Volkswagen and even Chery Automobile next year."

Yi Jia naturally wants to mention Xingchen Automobile to Cao Yang, after all, the fourth place in sales is indeed very remarkable.

If the sales of future cars are also added, then Xingchen Automobile will directly become the second place.

If you add the sales of Jaguar Land Rover, it is even more needless to say, the first position is directly from Nanshan Automobile Group.

Anyone who sees this data can't help but be amazed.

"Our Xingchen Automobile has now entered a bottleneck period, and it is estimated that it will take several years to accumulate if we want to further break through the 1 million mark in the next step."

"Unless some models can have unexpected good results overseas."

This is the time to be humble.

Xingchen Automobile will not have any new models next year, only some replacement models or models with special configurations.

In this case, it is indeed difficult to increase sales.

However, Xingchen Automobile is sold globally, and it is entirely possible that it will continue to maintain double-digit growth next year.

In the future, it will gradually become more difficult to grow at a high speed.

"I think Xingchen Automobile will be the first domestic independent brand car company to break through the annual sales of 1 million vehicles."

"When the time comes, in the TOP10 rankings, it is best to pull down all the joint venture car companies."

"Like Nanshan Red Flag, I think it has the strength to rush to the top 10 position."

"In the future, Jaguar Land Rover will be able to rush to the TOP10 position if it is singled out."

"In terms of the sales volume of Modu General, it is difficult for us to directly remove it from the TOP10 in a short period of time."

Yi Jia naturally also saw the rapid growth of Nanshan Hongqi.

However, the positioning of Nanshan Hongqi is different from that of Changan Automobile, and everyone's competition is not so strong.

So his mentality is better.

"Hopefully this day will come soon."

"Our automobile industry in China can be regarded as developing from small to large."

"The next step is to continue to grow bigger and stronger."

Cao Yang greeted Yi Jia for a while, and there were several more missed calls in his hands.

Yin Chuan of Chery Automobile and Li Su of Geely Automobile are calling him.

It seems that everyone attaches great importance to the 2012 car sales ranking.

Cao Yang replied to them one by one in the order of missing calls.

Most of the day passed in this exchange.

Of course, it passed in an atmosphere of joy.

However, some car companies have a more complicated mood.

"Mr. Zhang, although Yangcheng Trumpchi barely retained its position in the TOP10, the increase in sales compared with last year was limited."

"Yangcheng Ai'an's side is basically the same as last year's data, only a slight increase."

"However, the sales of Yangcheng Toyota and Yangcheng Honda have declined sharply, and they almost can't even hold the threshold of 300,000 annual sales."

"This is the whole group's financial report last year is ugly, and the stock price has fallen a lot before the official financial report comes out."

Zeng Guangda came to Zhang Jiaqi's office with a notebook and discussed what to do next.

Although the scale of the domestic automobile market is very large, the share of Yangcheng Automobile Group has not only not increased, but has declined.

This was something the two of them hadn't thought of at this time last year.

"Dongying car companies are now a bit of a general trend, and we have to find a way to vigorously develop our own brands."

Zhang Jiaqi did not dare to swim against the current.

The public opinion on the entire Internet is very unfavorable to Dongying car companies, and he is not unaware of the factors behind this.

In this case, he can only be an ostrich.

"The competition of self-owned brand models is also very fierce, and the problem of model homogeneity is also relatively serious."

"Although we have invested a lot of R&D resources to develop our own engines, we want to open up the gap with everyone."

"But the embarrassing thing is that the models equipped with our own engines generally do not sell very well, and there are more complaints after sales."

Zeng Guangda said a little depressed.

At the beginning, he wanted to develop his own engine technology, and Zeng Quanta agreed to this route.

The only thing to be thankful for now is that they didn't fully use their own engines to replace Nanshan Engine's products.

Otherwise, it is estimated that the sales of Yangcheng Trumpchi will not increase, and it will decline directly.

"In the future, the competition in the car market will definitely be more intense, and there is no problem for us to choose the path of developing our own engines."

"But for the time being, let's maintain a 50:50 ratio, and don't use our own engines for all models."

Zhang Jiaqi didn't dare to be so radical, lest he would be depressed if he would be too strong when he got it.

In fact, he now regrets it a little in his heart.

I knew that I had learned from Changan Automobile, and all passenger cars bought engines from Nanshan Engine, and I only studied the engines of micro-cars.

But this kind of thing can only be buried in the bottom of the heart, and it is not suitable to say it.

The path I chose at the beginning, even if it was wrong, I can't admit it, and I have to go on hard.

(End of chapter)