After the vehicle procurement bids of the relevant departments are issued, there will generally be no fewer companies that want to receive the bid.

One is that the number of such orders is often not particularly small, and will continue to affect future orders.

But once the vehicle is labeled as a "military product", it means that the performance of the vehicle is very good and the quality is very good.

Invisibly, it's a very good kind of advertising.

Cao Yang must understand this truth.

If it weren't for the fact that other domestic models couldn't get the same level models that were comparable to the Xingchen big G series, this time the relevant departments would not have been able to directly let Pan Jun come to Xingchen Automobile to discuss directly and make a decision.

This is actually a bit unorthodox in the bidding process.

Of course, as long as the uniqueness of the relevant products of Xingchen Automobile can be proved, this practice will definitely be audited within the relevant departments.

After all, many of Nanshan Group's products over the years have a close relationship with relevant departments, and everyone is also very interested in purchasing vehicles from Xingchen Automobile.

"Mr. Cao, if the price can meet our expectations, then the total orders in 2013 will reach 10,000 vehicles."

"In the future, we will add more units every year according to the situation, and it is conservatively estimated that in the next five years, the demand from relevant departments will not be less than 30,000 units."

"Ideally, it can reach 780,000 units, or even exceed 100,000 units."

As soon as Pan Jun said this, Cao Yang immediately breathed a sigh of relief.

There is a demand for 10,000 vehicles a year, so you can do it well.

Subtraction of products is much less difficult than addition.

High-value things, if not necessary, then just remove.

It is equivalent to preparing a very special low-profile version of the model for the relevant departments.

"No problem, I asked Rao Yongxiang to make a specific connection with the personnel of the relevant departments."

"Let's see if we can meet everyone's needs."

"If there are no problems with the plan, the official delivery can start in the second quarter at the latest."

Deliver a large order to your door, don't be in vain.

Even if it doesn't make much money.

Cao Yang agreed so happily, and Pan Jun was also very happy.

Originally, he thought that the price of Xingchen Automobile would be so low, and Cao Yang must have an opinion.

After all, after staying in Nanshan Group for so many years, Pan Jun also knows the importance of brand building.

Fortunately, this time it was a special customized car used by the relevant departments, otherwise he really didn't have the confidence to be able to convince Cao Yang.

And Pan Jun's plan also brought some inspiration to Cao Yang.

After he finished talking to Pan Jun, he called Rao Yongxiang and Zeng Tingting over.

In addition to explaining the special customized car of the relevant departments, he also put forward a new idea.

"Now our big G series, on the whole, the price is still slightly high, especially the starting price is not low, resulting in many people can't afford it even if they want to."

"Can we refer to the plan of the relevant departments, remove some high-cost comfort equipment, and make a beggar version to increase sales?"

As soon as Cao Yang's idea came out, Zeng Tingting understood what it meant.

However, she was a little worried, and said: "Mr. Cao, the launch of the beggar version will definitely attract some users, but will it cause some users to abandon our models?" ”

"For example, for the same G9, the highest allocation is several million, and the lowest allocation is less than one million."

"Then the owner of the G9 who bought millions of cars may have driven a car of less than 1 million in the eyes of others, which does not reflect their special status."

"That's something that some people care about."

"It doesn't matter if the car is good or not, it's the most important thing whether it's expensive or not."

Zeng Tingting is engaged in sales every day, and she can be regarded as seeing all kinds of customers.

It's not like there's no such customer she said.

Even among those who buy luxury cars, there are many people who have similar ideas.

It's just that the degree of this idea is deep and shallow.

"I understand that domestic consumers have thoughts in this regard."

"So can we put this plan overseas to test the waters first?"

"For example, in the United States, many cars have very low configurations, or even no configurations."

"We can try that too."

"The situation in Central Asia, since we want to work hard to fight for it, it is also necessary to make the price lower."

"Otherwise, it will be the same as the Middle East, although the sales are very good, but compared with Toyota's Prado and Land Patrol, it is still far behind."

Cao Yang is now considering making the big G series a brand between sales and brands in overseas markets.

Just making the brand up, there is no point in not selling it.

But for the sake of sales, it is definitely not worth it to get the brand power that has been managed so hard.

How to grasp the degree of the period is very testing.

"I think I can give it a try, and the prices of Mercedes-Benz and BMW models of the same level in many places abroad are much lower than those in China."

"Our models have to compete with Mercedes-Benz and BMW, and the price can't be too expensive."

"At least the starting price should not be too expensive, so that everyone has a chance to buy a car."

Rao Yongxiang thinks that there is no problem at all with such a car for research and development.

Now that Cao Yang has proposed it, he will definitely support it strongly.

Zeng Tingting was not against it, but she was a little worried.

Now that Rao Yongxiang agreed, he didn't worry too much.

It's a big deal that if this path is not right, then it will be readjusted.

……

When the topic of sales of various car companies was boiling on the Internet, Honor Technology Group held a summary meeting in a very low-key manner.

Since the Nanshan Group is divided into five, there will be no unified summary meeting at the beginning of this year.

Each group will make its own summary and arrange the major events in 2013.

Then each branch will carry out the PDCA summary within itself, reflect on the past goals step by step, and formulate detailed measures for the next step.

It is impossible for Cao Yang to participate in the summary of every branch, but he must attend the summary meeting of each group.

The first thing he came to was the summary meeting of Honor Technology Group.

In the Glory Technology Group, the two companies that have attracted the most attention must be Honor Technology Co., Ltd. and Nanshan Semiconductor.

When it comes to attracting the heat of the topic, they are equally indistinguishable.

But in terms of the scale of output value, it must be that Honor Technology is far ahead.

"Through the joint efforts of everyone, last year's mobile phone sales exceeded 100 million units for the first time, reaching 130 million, creating a new record for domestic mobile phone sales."

"Although there is still a gap with Samsung, the number one selling mobile phone, we have successfully achieved a reversal in turnover."

"In the future, we hope to surpass Samsung's global mobile phone sales and output value."

Xia Qingqing can be described as high-spirited today.

Honor Technology's market performance last year was too good, and it can't be praised enough.

"IN ADDITION TO THE STRONG SALES OF THE HONOR4 AND PLUS, THE SALES OF THE PREVIOUS OLDER MODELS HAVE ALSO REMAINED VERY GOOD."

"And this year, we have made a very big breakthrough in the overseas market, especially the sales of the polar bear side exceeded 10 million units, reaching 14.3 million units, and became the brand with the highest local market share in one fell swoop."

When Xia Qingqing said this, he also glanced at Cao Yang.

Later, she plans to apply to Cao Yang for the reward program for the polar bear branch.

"In addition to the mobile phone business, the performance of the PAD business is also very bright, with sales reaching 45 million units, firmly occupying the No.1 position in the tablet market, far ahead of competitors."

Since the first launch of PAD by Honor Technology, the sales of related products have been very good.

After a few years of development, it is even more powerful now.

"The laptop and smart watch businesses that were just launched last year have also broken through the 10 million mark in the year of listing, laying a solid foundation for the company's next development."

"According to the current statistics of the Ministry of Finance, the turnover of the entire Honor Technology Co., Ltd. last year created a history, reaching 780 billion yuan."

As soon as Xia Qingqing finished saying this, Cao Yang couldn't help but take the lead in applauding.

Last year, it was just over 300 billion yuan, and this year it has more than doubled.

This growth rate is definitely very scary.

There are also a few enterprises with a turnover of more than 700 billion yuan in the whole of China.

And the potential of Honor Technology is not only that, it is entirely possible to challenge trillions of sales next year.

The sales volume of a branch has reached one trillion yuan, relying on this achievement, if Xia Qingqing wants to go to a certain university as a visiting professor now, she basically chooses which university she wants to go to.

"Facing the ...... 2013"

The summary meeting of the entire Honor Technology Group was spent in a joyful atmosphere.

Even when it came to Nanshan Semiconductor, the atmosphere was still very warm.

Especially with the deepening of photoresist research progress, the actions made by the United States and Dongying have not had such a big impact on Nanshan Semiconductor.

At least Nanshan Semiconductor is now full of confidence in Nanshan Chemical.

Nanshan Chemical is also very competitive, thousands of researchers collectively tackle photoresist, and many people live directly in the company.

One after another, subdivided grades of photoresist began to be put into small-scale trial production, ready to connect to the categories that were out of supply at any time.

Now you need to worry about companies such as JSR.

"Mr. Cao, last year, the profit margin of Honor Technology Co., Ltd. reached 31%, and the annual profit reached 240 billion yuan."

For some important financial data of the company, I will not talk about it at the summary meeting.

In particular, the data on profit margins is more important and will not be easily publicized to the outside world.

Of course, companies like Nanshan Semiconductor, which are not yet profitable, are not afraid to talk about how much money they have lost.

To a certain extent, it also lets everyone know how much pressure the company is under, so that everyone does not take their high salary for granted.

"That's a bit better than last year."

Although Cao Yang knew that Honor Technology was very profitable, he was still a little surprised to hear that there was a profit of more than 200 billion.

Nanshan Semiconductor, which is in the same group, burned more than 20 billion yuan last year, but with the support of more than 200 billion profits from brother companies, more than 20 billion yuan is not a matter at all.

"The main reason is that after the sales volume went up, the amortization expenses went down."

"And we continue to launch some more high-end products, and the profits are also very considerable."

"In the future, as long as we can stabilize our brand reputation, we can always maintain a very good rate of return."

Xia Qingqing briefly explained the reason.

To be honest, if she hadn't worked for Honor Technology, she wouldn't have believed in such a company anyway, and its annual profits had gone to more than 200 billion yuan.

99.99% of the enterprises in China have a turnover of less than this scale in a year.

"Now Honor mobile phones are basically the best holiday gifts between couples, and even many people give gifts to our mobile phones or PAD and other products."

"It's also very meaningful for us to maintain our brand power."

"However, I think the next step is for the company to consider developing a more fashionable and feminine product."

"When the time comes, let it completely become a monopolist in the high-end market for women."

In terms of spending power, women are definitely greater than men.

In many families, men use mobile phones that women have eliminated.

"Mr. Cao, your idea is too right."

"But it's not easy to create a phone like this."

As a woman, Xia Qingqing naturally knows the importance of the kind of mobile phone that Cao Yang mentioned.

However, if you want to be able to really make people shine and want to buy it when you see it, it is obviously still a test of people's kung fu.

"We can try to cooperate with BOE, and we can work on folding screens together."

"In the future, after the technology matures, we will launch a folding mobile phone like a makeup mirror, which will be more fashionable in appearance and the price can be set higher, I think it should still be very marketable."

Cao Yang had a general idea in his mind.

But this thing needs to wait until the technology is mature enough to get it started.

Fortunately, Honor Technology now has enough funds to arrange relevant personnel to study this technology.

Even many other technical routes, relevant personnel have been arranged to study within iHonor Technology.

It doesn't matter if it's useful or not, let's talk about it after the technology is out.

The company's technology library has a lot of things to choose from, so you don't have to worry about a certain HONOR phone not being competitive in the future.

This is very important to maintain the long-term competitiveness of Honor Technology.

……

Although Honor Technology did not announce its own profits, Apple's mobile phone in the United States announced its 2012 financial report forecast.

In 2012, 120 million iPhones were sold.

And their turnover and profit data are naturally released at the same time.

Apple's profit as a whole reached $40 billion, nearly 300 billion yuan.

Although according to the data released in the financial report, the main contributor to these profits is Apple computer, but the contribution of Apple mobile phones is certainly not low.

In this way, after comparing the sales volume and product price of Honor Technology and Apple, someone with a heart came to a bold conclusion that Honor Technology's profit exceeded 200 billion yuan.

After the article was published on the Internet, it immediately caused an uproar.

The profit of more than 200 billion is definitely very impactful.

"Mr. Li, our company sold more than 200 million mobile phones around the world last year, almost twice as many as Apple."

"But our company's profits are less than half of Apple's."

"According to the information on the Internet, the profit of Honor mobile phones is also higher than ours."

"Did something go wrong with the calculation of earnings at headquarters?"

Chai Hang has naturally paid attention to the news on the Internet in the past two days.

So before today's meeting, I couldn't help but chat with Lee Jae-lin.

If Samsung Huaxia's profits can't compare to Honor Technology, then forget it.

Samsung Electronics' global profits are not comparable to others, so it is difficult to accept.

"The cost of Honor Technology's products is not particularly different from ours, but the general selling price is higher than ours."

"And the average selling price of the products they sell is relatively high, which is very different from our product structure."

"So it's not surprising that the average profit per phone is higher than ours."

Although Li Zailin is also unhappy, he knows the company's procurement costs and other information, but he can accept that the profits of his mobile phone are not as good as glory.

In the entire world, only Apple's mobile phone profits can be compared with glory.

"I didn't expect that in a bunch of Chinese enterprises, there was actually a freak."

"If Honor Technology is allowed to develop like this, it will be very detrimental to the development of our company."

Chai Hang is now leading Samsung's company, which is definitely wholeheartedly thinking about the development of Samsung.

In addition, he was forced to leave Nokia before, also because of Honor Technology.

New hatred and old hatred, he definitely can't wait for Glory Technology to go out of business tomorrow.

"If you can't restrict the development of Nanshan Semiconductor, it will be very difficult to restrict Honor Technology."

"Almost all the parts on their mobile phones and computers have been localized."

"In this case, it's very difficult for us to deal with it."

"Especially in the Chinese market, there are basically not too many tricks."

"And in the overseas market, if they use a bad trick, then it is likely to cause them to use a bad trick against us in the Chinese market, which is a bit more than worth the loss."

Lee Jae-lin felt that he couldn't find any good way to suppress Honor Technology.

People are not short of money, there is no shortage of technology, and the products are very competitive.

It's an invincible presence in the market.

"Nanshan Semiconductor wanted to suppress them through photoresist, but it seems that the photoresist will soon be useless."

When Chai Hang said this, he directly silenced Li Zailin.

He was a little surprised that the photoresist would fail.

According to his prediction, even if Nanshan Chemical can make a photoresist, it will take a long time.

During this time, many of Nanshan's semiconductor production will definitely have to stop.

The entire Honor Technology Group has to live a hard life for a period of time.

But with the current momentum, the situation seems to be a little wrong.

"Nanshan Group has recruited too many people in recent years, and this year's fresh college students alone have recruited more than 60,000 people."

"The labor cost in Huaxia is relatively low compared with Goryeo and Dongying."

"Therefore, Nanshan Group has used crowd tactics on many technical routes."

"The results are obvious."

Obviously, in Li Zailin's view, Nanshan Chemical's ability to make a breakthrough in photoresist so quickly must be because of Yongle crowd tactics.

This statement cannot be directly said to be problematic.

However, Cao Yang's individual role was obviously ignored.

"Can we also ask the headquarters to increase the construction of the Huaxia R&D center?"

"The Nanshan Group can engage in crowd tactics, so can we?"

As soon as Chai Hang said this, Li Zailin directly looked at him with idiot eyes.

"Which advanced company do you think will do whatever it takes to engage in R&D in Huaxia?"

"If all the employees of Huaxia are trained, won't it be for Huaxia to cultivate talents at that time?"

"Therefore, although the company has set up a R&D center in Huaxia, it is true that some products are developed in Huaxia."

"But when it comes to core business, the core departments of R&D must be located in Korea."

Li Zailin didn't hide it at all, and directly told Samsung's thoughts.

What he said is basically the truth.

For example, various car companies, whether it is Toyota or Honda, or Ford and Volkswagen, although they have entered the Chinese market for many years, have done very poor localization research and development at that time.

Even Toyota and Honda have so far had little local R&D capabilities.

That is, GM has done a little better in this regard.

"The core business is R&D in Korea, so there will definitely be no problem."

"But the overall layout of some projects can be considered in Huaxia, after all, in the end, the market in Huaxia is much larger than that of Goryeo."

As soon as Chai Hang said this, Li Zailin directly scolded him and said, "Are you the general manager or am I the general manager?" ”

"I said that the company would not consider investing too much R&D resources in Huaxia."

"With this time and energy, it is better to focus on product sales."

Li Zailin said this, and Chai Hang naturally didn't dare to say more.

However, the topic of Honor Technology's profits in 2012 on the Internet is getting hotter and hotter.

Even Xu Jun couldn't help but call Cao Yang to confirm the authenticity of the matter.

"Mr. Cao, congratulations, the money earned by Honor Technology can directly enter the national TOP10, right?"

Xu Jun, who is such a smart person, naturally knows how to speak very well.

So he won't directly ask whether Honor Technology's profit last year was really more than 200 billion.

Instead, he put it another way, as if he already knew the news.

"Honor Technology Group's current semiconductor wholly-owned companies and joint ventures are all in a state of loss, burning tens of billions of yuan every year."

"This mobile phone and other consumer electronics business to make some money, in the future, it is estimated that the semiconductor business will be lost."

Cao Yang did not admit or deny it, but cleverly shifted the topic from Honor Mobile Phone Co., Ltd. to Honor Technology Group.

This situation is naturally different immediately.

(End of chapter)