Chapter 779: Rocket Advertising? What a genius idea

"Since there are a lot of people who want to come to our company now, let's take advantage of this wave of heat to dig up a few more people."

"Anyway, there will definitely be a need for continuous recruitment in the next few years, and it is conservatively estimated that the number of employees in the five major groups will exceed 500,000 in the next five years."

Cao Yang gave a rather impactful figure at once.

The 500,000 people of Nanshan Group are not comparable to the 500,000 people on the side of Foxconn and BYD.

Since many products have been handed over to BYD OEM, and its own factories are also highly automated, more than 200,000 of the 500,000 employees of Nanshan Group are likely to be R&D personnel.

This kind of structure is definitely very rare.

And the combat power behind this structure is also very scary.

"Then I will advance all the talents that need to be recruited in the spring recruitment."

Liu Youmei's recruitment pressure in the past few years has also been quite high.

For Nanshan Group, the Polar Bear Branch of Honor Technology is on fire, and the impact is not only that there are more people submitting resumes.

Within Honor Technology, there are also a lot of changes.

"Mr. Cao, now there are a lot more people in the sales department who take the initiative to apply for assignment overseas."

"Then the number of people who want to rotate internally to the sales department has skyrocketed more than ten times."

"It seems that in the future, we don't have to worry about no one willing to go to the branches in Africa, the Middle East and other places."

Xia Qingqing is in a very good mood now.

She took the initiative to report to Cao Yang that she wanted to give a high bonus to the people of the Polar Bear branch, and she was under a certain amount of pressure.

Now that everything is going in the direction she expected, the pressure is gone without a trace.

"It seems that there will be a brave man under the heavy reward."

"It's all false to talk about ideals and futures, or to give more bonuses."

Cao Yang naturally knows very well why there is such a change on the side of Honor Technology.

Although the salary of Honor Technology is very competitive in Yangcheng, the annual income of an employee who has just graduated for two or three years is definitely not more than 300,000 yuan.

However, if a person with the same length of service goes overseas, he can easily exceed this level.

If you're lucky, like the Polar Bear branch this time, you will directly get a year-end bonus of more than one million.

This difference in income will certainly be a great stimulus for many people.

When going abroad for a long time, they have not gone to places with better economic conditions, such as the United States, Dongying, and Goryeo, and many people are definitely unwilling in their hearts.

But once the money is in place, the situation is completely different.

Even in some places, you can live the life of a superior person.

For example, the branch of Honor Technology in Ethiopia can have a salary and subsidy of 30,000 yuan a month, which is still not counting the year-end bonus.

However, the personnel on the Ethiopian side, even if they graduated from regular universities, are less than 500 yuan a month.

In this case, if you have a salary of 30,000 yuan in that place, you can spend hundreds of yuan to hire a nanny, or even directly support a few local college students.

Many local employees of expatriate companies have similar practices.

This is no secret in the industry.

So as long as you understand the situation clearly, expatriate is actually not such an uncomfortable thing for some people.

There are even many young people who rush to get a good opportunity to be sent abroad.

In Honor Technology, if you don't have expatriate experience, then you will be affected to a certain extent when you are promoted.

Especially in areas closely related to overseas branches, such as the sales department, overseas work experience is definitely important.

A similar situation is similar on the Warwick side.

"Indeed, only companies that can provide competitive salaries to employees are likely to be highly recognized by employees, otherwise it is definitely not enough to rely on painting cakes."

"If the bonuses of overseas branches are very high for several years in a row, then overseas sales will definitely increase significantly in the future."

Xia Qingqing is now more confident in the prospects of Honor Technology.

The company is willing to pay, and the employees are naturally willing to work hard.

The competitiveness of Honor Technology's products is not bad, and it can naturally be sold in this case.

"Now the overseas business is doing better, even if it is Xingchen Automobile and Honor Technology, but I think Nanshan Equipment actually has a lot of room for growth."

"Especially in Africa and other places, many countries still want to develop some industries."

"But the equipment in Europe and the United States is too expensive, and they can't afford it."

"That's when the opportunity to show our strengths is here."

Nanshan Group wants to go abroad, which is the general direction set by Cao Yang very early.

At present, the development of this general direction is quite good.

And the business he wants to expand next is obviously Nanshan Equipment.

Those international equipment giants are often very dark.

Nanshan equipment can completely seize a part of the market with them.

"The business of our group in Africa and the Middle East has been slowly expanded, and it is indeed possible to develop the business of Nanshan Equipment and other companies."

"Even Yangcheng Bank can take advantage of the opportunity of our branches to open all over the world and develop into a multinational bank."

"At that time, although the scale of our Yangcheng Bank is not very large, its business is very comprehensive, and it should still be able to attract a group of people to use it."

"For example, in Warwick, we can have a lot of cooperation overseas."

Xia Qingqing's thinking is also relatively divergent, thinking of the situation of Yangcheng Bank, which is controlled by Nanshan Investment.

Although Yangcheng Bank has limited influence outside of Lingnan.

However, since more than half of the branches of Nanshan Group now have accounts in Yangcheng Bank, its strength is not bad at all.

After several large state-owned banks and commercial banks, Yangcheng Bank is almost relatively strong.

"Yangcheng Bank is a tool that can indeed be used well, and after the company goes international, various businesses need to be connected with domestic and foreign funds."

Regarding Xia Qingqing's proposal, Cao Yang naturally agreed.

Soon, there were also relevant actions within the Nanshan Group.

……

After meeting Xia Qingqing, Cao Yang went to another conference room to listen to Daystar's report.

After a long period of preparation, the launch time of Daystar 9 has been preliminarily determined.

Cao Yang's business trip plans have been arranged.

However, there was a new situation on Daystar's side, and Zhao Siyu was a little undecided, so he arranged a special meeting to report to Cao Yang.

"Mr. Cao, the situation is like this."

Waiting for Cao Yang to sit down, Zhao Siyu immediately got to the point.

"Heilan House is willing to spend 60 million yuan to obtain the exclusive naming rights of Daystar No. 9."

"Within a year of the first launch of Daystar 9, all rockets will be painted with their names."

As soon as Zhao Siyu said this, Cao Yang was immediately stunned.

Daystar Technology Group also has an advertising business?

That's an exaggeration, isn't it?

The key is that the advertising cost is as much as 60 million yuan.

This is 60 million yuan in 2013, and the purchasing power is leveraged.

Normally, if you invite a first-line star to endorse, the endorsement fee is only one or two million a year.

The price of 60 million is absolutely sky-high.

The point is that Daystar 9 cannot be launched every day, and the heat will not last forever.

"How generous are they? Aren't you afraid that the launch of Daystar 9 will fail, and the advertising effect will be greatly reduced at that time? ”

Cao Yang immediately mentioned a very critical issue.

After all, even he himself did not dare to say that the first launch of Daystar 9 would be 100% successful.

And even to some extent, the likelihood that something will go wrong with the first launch is higher.

"There is a relevant provision in the contract that Daystar 9 must be successfully launched at least once in the next year, otherwise Heilan Home can automatically increase the term of the contract by one year without paying other advertising costs."

Zhao Siyu explained this, and Cao Yang understood.

It seems that the other party must have also considered the question of whether the rocket launch can be successful.

If 60 million yuan can really get the right to use the advertising of Daystar No. 9 for two years, it is not a very bad plan.

At least Cao Yang himself is very optimistic about the prospects of Daystar 9.

There will also be a variety of launch missions in the future.

Every task will bring a very big advertising effect to Heilan House.

This marketing plan is still very bold.

"Mr. Cao, in fact, I think this plan of Heilan House can be used by Xingchen Automobile or Glory Technology?"

Mi Ying, who had been in charge of recording, suddenly interjected a sentence next to her.

In her opinion, Daystar 9 will definitely be successfully launched in the future.

With so much investment in the Group, there is no reason why it should fail.

So at this time, the advertising effect is worth looking forward to.

"Using our own brand to advertise, the impact effect will be much worse."

"But it's a different story for companies outside the group."

"Whether it is the sky-high advertising cost of 60 million yuan, or the publicity effect brought by the advertisement, it is worth looking forward to."

Cao Yang immediately rejected Mi Ying's proposal.

Although it is said that fertilizer and water do not flow into the fields of outsiders, but advertising on Daystar 9, the effect of Heilan House is definitely better than that of Xingchen Automobile and Honor Technology.

Besides, if Nanshan Group plagiarizes the advertising creativity of Hailan House, it will also be a bit lacking in morality.

Cao Yang definitely didn't want to do such a thing.

"That's true, so we are inclined to accept the advertising of Heilan House internally, and immediately arrange for the final assembly plant to paint the name of Hailan House on the rocket shell."

Zhao Siyu also made his views clear.

"We've set a launch time, is it too late to add liveries?"

Cao Yang thought about it and felt that this advertisement was not a bad thing for Daystar.

To a certain extent, this advertisement is the promotion of La Mer's home.

But after the advertising effect came out, it was actually promoting Daystar No. 9.

Even because of the special effect of this advertisement, the popularity and popularity of Daystar No. 9 will skyrocket by then.

"There is no problem in terms of time, we have contacted the final assembly plant."

"As long as we decide on a paint plan today, they can work overtime tonight to paint it."

"This kind of painting has no effect on the overall rocket, and it can basically be completed very quickly."

Zhao Siyu gave the answer very affirmatively.

Cao Yang naturally has no opinion on this.

Soon, Daystar officially replied to Heilan House.

Then the relevant preparations were also carried out quickly.

However, as soon as this action began, the news immediately spread in a small area within the space system.

"Mr. Qian, Daystar is too capable of making trouble, and he is actually going to advertise the company on the Daystar 9 that will be launched next week."

Zhu Yuanming is Zhao Siyu's successor within aerospace science and technology.

For example, the movement at the northwest launch site will naturally reach Zhu Yuanming's ears soon.

Some time ago, he had been concerned about the assembly preparation of the Daystar 9.

"Rocket ads?"

"What kind of genius idea is this?"

Qian Junfeng was also stunned after hearing this.

He's been in the space system all his life, and it's the first time he's encountered such a situation.

It's the first time I've heard of advertisements for basketball teams and soccer teams, but it's the first time I've heard of rockets.

The minds of private enterprises are really very flexible.

"Yes, I have confirmed, they have added advertising livery to the Daystar 9 that is ready to be launched last night, and the Daystar 9 that appears in front of everyone's eyes will have a big 'Hailan Home' in life."

"It is said that for these four words, Heilan Home gave Daystar Technology 60 million yuan in advertising fees."

Zhu Yuanming's news inquiry was very complete.

He also wanted to take this opportunity to have a good chat with Qian Junfeng.

After all, in the Huaxia workplace, if you don't have a good relationship with the leader, it is difficult to have room for promotion.

"60 million yuan?"

"It's a lot of money."

Qian Junfeng felt a little sour.

For so many years, aerospace science and technology have almost always survived on financial allocations.

Although he has also accepted some commercial launch missions, he has no concept of advertising at all.

In the history of the development of aerospace science and technology in the past so many years, no one has ever thought about advertising.

It turned out to be something that seemed unreliable, but it happened right under my nose.

"yes, I was surprised, too."

"This Hailan House is also very bold, and I actually thought of such an ingenious plan."

"It can be expected that after the official launch of Daystar 9, the popularity of Heilan House will definitely skyrocket."

"Their advertising dollars should be very effective."

Zhu Yuanming is obviously quite optimistic about this advertisement of Heilan House.

To be able to think of such an idea, the brain is definitely not simple.

"When Daystar 9 is launched, I will go with you to the Northwest launch site to observe the site."

"I heard that Daystar has been in contact with the shipyard to arrange the production of the Sea Launch Platform, and the future rocket launch mission will be transferred to the Sea Launch Platform."

For the launch of the first rocket built by a private enterprise in China, Qian Junfeng is naturally also very concerned.

Besides, the star behind the star is the Nanshan system, and he knows very well how influential the Nanshan system is in China.

……

"Mr. Zhu, Daystar has already sent the painted rocket pictures over."

"In three days, Daystar 9 will be officially launched."

"This will be the first recyclable rocket launched globally after entering the 21st world, and the topic will definitely not be low at that time."

Zhou Liqiang, as the head of the sales department of Heilan House, was personally responsible for planning the rocket advertising project.

Now that success is imminent, his heart is definitely very excited.

When the time comes, Heilan House will definitely be famous all over the country.

"Let the design department hurry up, we will launch the same product of the aerospace series as soon as possible, and then take advantage of this wave of popularity to make our sales and popularity go to a higher level."

"As long as this year's performance is good, then our plan to go public next year can be very perfect."

Zou Jianping, as the general manager of Heilan House, is most concerned about the company's listing.

In fact, in many companies in China, the bosses are very keen on going public.

On the contrary, some companies with very good profitability did not think about going public.

"Well, as soon as I received the contact from Daystar agreeing to accept advertising, I officially communicated with the design department, and they will quickly launch related products to make the most of the popularity of rocket advertising."

Zhou Liqiang, who has made full preparations, has naturally considered all aspects of things clearly.

This made Zou Jianping's heart very comfortable.

"I heard that this time the launch mission, Huaxia Station has also arranged special personnel to interview, you can approve the relevant interview script in advance, I think they should also be interested in us at that time."

Zou Jianping's news channels will naturally not lag behind.

Although the influence of Heilan House is not as great as that of later generations, it is also a well-known brand.

With the various actions inside the Daystar and the Hailan House, the relevant preparations have been completed, just waiting for the rocket to officially take off.

……

"Auntie, why did you personally lead the team to participate in the rocket launch event this time?"

Although Xia Qingqing did not hold a position within the Daystar Group, he also followed the large army to the Northwest Launch Site.

The launch of Daystar 9 is a major event, and various companies in the Nanshan system are very concerned.

Of course, only a small number of people had the opportunity to come to the Northwest launch site to watch the rocket launch scene.

As the undisputed brother in the field of Huaxia propaganda, Huaxia TV must have specially arranged a team of reporters to be responsible for reporting on this launch mission.

Even the news of Huaxia TV has already reserved time for the launch of this rocket.

This kind of treatment is definitely not something that ordinary enterprises can enjoy.

Of course, the first rocket produced by a private enterprise in Huaxia is also the world's first recyclable rocket, and this gimmick is big enough.

Therefore, it is reasonable that Huaxia Taiwan will pay more attention to it.

However, Xia Hong, the deputy director, will personally lead the team to visit the event, which is different.

"You Daystar Technology has made the movement so big, and you have to broadcast it live on the Internet."

"Now both domestic and foreign netizens are very concerned about the situation of Daystar No. 9."

"Even on the European side, some bookmakers have already opened your launch mission."

Xia Hong and Xia Qingqing's close relationship is known to many people.

Now at the Northwest launch site, they don't shy away from anything at all.

"Daystar 9 is indeed great, and the future Daystar 9 MAX and Starship will be even more surprising."

"Once these rockets are successfully put into operation, it will change the landscape of space."

"Especially after the launch of the Starlink satellite, the whole space is our eyes."

"This is of extraordinary significance to the whole of China."

Although Xia Qingqing is not a person from Daystar, she still has a good understanding of such a star company as Daystar.

Who hasn't had a space dream?

Even if there are no dreams now, at least there must have been when I was a child.

"You've burned a lot of money in the past two years, haven't you?"

"Not to mention the fact that many experts have been poached from polar bears and other places, you have at least a thousand people from the aerospace science and technology side alone."

"If it weren't for the above policy to encourage private enterprises to enter the aerospace industry, and you are 100% of Chinese enterprises, it is estimated that this matter would not be so easy to pass."

Xia Hong "inadvertently" revealed a message.

In this regard, it is likely that Daystar is not clear internally.

After all, you're not in that system, and you're not that sensitive to some news.

"Daystar Technology and Nanshan Semiconductor, these two companies are now big money burners in our group."

"The money burned every year is tens of billions, which is very scary."

"If it weren't for the support of other brother companies, ordinary companies would really not be able to stand such a money-burning method."

"However, the money has not been burned in vain, and various achievements have continued to emerge, making our group the enterprise with the largest number of patent applications in China every year."

When Xia Qingqing said this, her face was full of pride.

This is also the expression that many employees of Nanshan Group often have when they introduce their company to the people around them.

Staying in a company that makes you feel a sense of pride is a very different experience.

"Your technological innovation is indeed admirable, and it is estimated that the relevant departments will have surprises waiting for you in the future."

Xia Hong faintly revealed another piece of news.

"What surprise?"

Xia Qingqing looked around and asked in a low voice.

"I'll find out after a while, and I won't tell you anything definite now."

Although Xia Qingqing is her niece, Xia Hong has no intention of continuing to talk to her on this topic.

Fortunately, the entire northwest launch site has been prepared for the official launch of Daystar 9.

Everyone's attention began to shift to Daystar 9.

Xia Qingqing is no exception.

(End of chapter)