China's semiconductor industry is now attracting global attention.

Whether it is Intel, Samsung, TSMC, or Infineon, Qualcomm, STMicroelectronics, Deyi and Apple, they are all closely watching the investment in production equipment and new factories in the Huaxia semiconductor industry.

After several years of downturn, the world's semiconductors have finally come out.

If this trend is reversed again because of Huaxia's crazy expansion, it will definitely have a very big impact on the entire industry.

This is what Qualcomm people are most concerned about.

"Paul, I have inquired clearly, Intel and Nanshan Semiconductor have reached an agreement, and in the future, Nanshan Semiconductor's computer CPUs will only be supplied to Honor Technology, and will not expand the market."

"Intel, on the other hand, said it would not enter the field of Huaxia's mobile phone chips and automotive-grade chips."

"And the new factory in Huaxia will also use Nanshan equipment's lithography machine."

Wang Jing is the general manager of Qualcomm Huaxia.

Although Qualcomm does not have any chip factories of its own, no one dares to ignore Qualcomm's position in the chip industry.

Especially after the rise of smart phones, Qualcomm's influence in the mobile phone chip industry is even more scary.

"That bastard of Otening, for his own benefit, actually betrayed us."

"Doesn't he know that after Nanshan Semiconductor develops and grows, it will bring us a huge threat?"

Paul was very angry right now,

Intel and Nanshan Semiconductor have reached an agreement privately, which means that Nanshan Semiconductor will focus on entering the mobile phone chip market in the future.

And what Qualcomm is best at is mobile phone chips.

Isn't this a recipe for disaster?

"In all walks of life, as long as the Chinese people enter the industry on a large scale, it is very difficult for us to make money."

"They were able to hit the high price directly into the floor, leaving everyone with no money to earn."

"The mobile phone chip market has been growing rapidly in recent years, especially the future of 4G mobile phone chips is very worth looking forward to."

"If Nanshan Semiconductor jumps out with us to seize the Chinese market, the loss to us will be very huge."

When Wang Jing said this, Paul became even more angry.

I could have earned money lying down, but now I have to stand and work hard.

"We have a large number of patents in the field of mobile phone chips, is it possible to directly start from this aspect and bring down Nanshan Semiconductor?"

Patent warfare is one of Qualcomm's best weapons, otherwise they wouldn't be called "patent trolls."

Qualcomm has focused on various mobile phone chips over the years, so Nanshan Semiconductor mainly produces mobile phone chips, so it is impossible not to infringe on Qualcomm's patents.

Paul was very confident in this.

"I'm afraid it's difficult, Nanshan Semiconductor also has many patents in mobile phone chips, especially smartphone chips."

"And in addition to mobile phone chips, there are also many Nanshan Semiconductor patents on smart phones in terms of touch screens, fingerprint locks, and appearance styling."

"So although we can find some examples of their infringement of Qualcomm's patents, the other party can probably also find some negative examples."

"At that time, this lawsuit will be protracted, and there may not be a result for many years."

If you deal with ordinary Chinese enterprises, Wang Jing feels that Paul's plan is feasible.

But Nanshan Semiconductor is different, and Nanshan Group is different.

Over the years, people have directly fought lawsuits with relevant departments in the United States, and have also fought protracted lawsuits with companies such as Apple.

Whether it is from the experience of fighting a lawsuit, or from the economic strength of a lawsuit, or in terms of will, people have a lot of experience.

In this case, the road to litigation is not necessarily a good road.

Besides, if you file a lawsuit in Huaxia, the nickname of "Nanshan Pizza Hut" is not in vain.

Wang Jing doesn't think Qualcomm has any chance of winning.

If the lawsuit is fought in the United States, maybe there will be some good results in the end.

However, Nanshan Semiconductor's mobile phone chips, even if they are banned from entering the American market, do not have any losses.

Because now its users can't enter the American market.

"What then?"

"Is it just watching Nanshan Semiconductor grow and grow, and watching it seize our market?"

Paul slapped the table in displeasure, trying to vent his anger.

"It may only be possible to compete head-on with Nanshan Semiconductor from the perspective of pure commercial competition."

"As long as we have advantages in technology and cost, in the end, mobile phone manufacturers will still choose Qualcomm."

Wang Jing's answer was obviously not what Paul wanted.

Qualcomm has never wanted to simply take the method of business competition to expand the market.

Is the "Qualcomm tax" on the mobile phone paid for nothing?

Is this a "tax" that can be recovered by pure commercial competition?

"You go to TSMC next week to communicate and see when their 14nm process chips will be produced."

"Even if we want to compete with Nanshan Semiconductor, we must have our own advantages."

Paul said a little aggrieved.

This kind of scene he had never thought of before.

……

When everyone's eyes are on semiconductor equipment and chips, Nanshan Automobile Group is not idle.

On the one hand, Nanshan Auto Parts is comprehensively promoting the localization of chips.

As long as Nanshan Semiconductor or other domestic chip manufacturers can produce chips, they will strive to promote their use.

The ultimate goal is that none of the models and parts on Nanshan Automobile Group are imported from overseas.

It's obviously difficult to do this completely.

"Mr. Cao, at present, we are all starting to use the chips produced by Nanshan Semiconductor for the main control chips of various control parts."

"However, some small power control chips and other chips are still purchased from manufacturers such as Renesas or Rohm."

"In addition, there are some electronic components such as capacitors, resistors and inductors, which are still imported from Dongying or Southeast Asia."

"This aspect needs to be further strengthened."

Dai Hanbiao is still quite confident in the work done by Nanshan Auto Parts in the localization of chips.

So even if he doesn't achieve 100% localization of chips now, he dares to report to Cao Yang regularly.

Although some components such as capacitors and resistors are imported from overseas, these parts basically do not have a monopoly.

On the one hand, some manufacturers in Huaxia can produce similar products.

On the other hand, there are relatively many manufacturers in the international market for these components.

It's just that Nanshan auto parts has relatively high requirements for this kind of parts, and the value of these parts is relatively low, so they are not the focus of the first batch of development.

However, it does not mean that the production threshold of these components is high.

Basically, there is no need to worry about the United States or any company that will regard such parts as parts to encircle and suppress the Nanshan Group.

Unless his brain is in water.

"This aspect of the components can further support some domestic manufacturers to produce."

"For example, resistor, which company in China thinks has the most advanced technology and the most energetic management team, you can cooperate with them in depth and support them."

"Of course, for individual core components, you can also communicate more with Nanshan Semiconductor to see if you invest in the production line yourself."

As soon as Cao Yang said this, Dai Hanbiao also knew it.

At least the general direction of the next work is clear.

After listening to Dai Hanbiao's report, Cao Yang listened to Zeng Tingting's report on the development of companies such as Xingchen Automobile and Future Automobile in the past month.

Then he took Mi Ying and others to fly to the magic capital to participate in an event of Jaguar Land Rover.

"Mr. Cao, this time our Jaguar motorcycle is completely borrowed from the F-TYPE styling elements, from the side it looks like a running leopard, its headlights are placed in the leopard's mouth, flashing and flashing is very eye-catching."

"IN TERMS OF POWER, WE OFFER ENGINES WITH 1000CC, 1500CC AND 2000CC."

"We have done a market analysis, and the demand for this kind of large-displacement motorcycle has been rising."

Pan Jianghui is now the Global Vice President of Jaguar Land Rover and the General Manager of the Huaxia Branch.

According to Cao Yang's previous communication with him, Pan Jianghui will serve as the global president of Jaguar Land Rover in the next step.

When the time comes, the headquarters of Jaguar Land Rover will be directly transferred from England to the magic capital.

Jaguar Land Rover will also slowly become a real enterprise controlled by Nanshan Automobile Group.

"It still looks very good, no worse than BMW's motorcycle."

Let Jaguar produce motorcycles, this is a topic that Cao Yang mentioned a few years ago.

However, motorcycles are new to both Jaguar and Nanshan Motor Group.

If you just produce a relatively ordinary motorcycle, it doesn't make much sense.

What Cao Yang wants is to produce motorcycles similar to BMW motorcycles, which can complement Jaguar Motors.

Otherwise, it would be a pity that the value of the brand has decreased because of the production of a batch of motorcycles.

"The Jaguar motorcycles we launched this time are mainly three series, F1000, F1500 and F2000 series."

"Among them, the main one is the F1000 series, with a maximum engine speed of 14,600 rpm, and the strong performance is self-evident."

"From 10,000 rpm, the increased torque and acceleration can be exciting."

"In terms of gear ratios, the F1000 has a two-stage gear ratio of 47 teeth, and shorter gear ratios in fourth, fifth and sixth gears, making it suitable for use on the road."

"Shift Assist Premium can quickly upshift and downshift in milliseconds."

"The rich sound of the titanium muffler also complements it, showing strong driving strength."

It took Jaguar several years to make satisfactory motorcycle products, and these motorcycles were developed by Jaguar Land Rover Magic R&D Center, which has little to do with the English side.

In this case, Pan Jianghui naturally wanted to take advantage of this media event to introduce the situation of Jaguar Motorcycle to Cao Yang.

Otherwise, there would be no chance to report to Cao Yang in the future.

After all, there are too many enterprises in the Nanshan system, and the influence of Jaguar itself in it is not particularly large.

Not to mention Jaguar motorcycles.

"Are there any other advantages of our bikes besides power?"

The engine of Jaguar motorcycle is produced by Nanshan engine, and Cao Yang is naturally confident in the level of Nanshan engine.

So after listening to Pan Jianghui's words, he didn't ask too many specific questions about motivation.

"Our F1000 is benchmarked against BMW's M1000, and our optimized ergonomics ensure that the rider's center of gravity leans forward compared to BMW motorcycles."

"Combined with a tuned chassis and dynamic damping control system, as well as fully adjustable suspension elements, adjustable steering dampers and milled stems, the rider and ride are integrated to deliver crisp road response and incredible driving precision."

"In addition, in terms of intelligent assistance, we have also put a lot of effort into helping to ride and release passion all the way."

"The F1000 has 3 different throttle performance characteristics, Rain, Road, Sport, Track, and Pro Track."

"Dynamic Traction Control ensures safety and dynamics depending on the riding mode, and Brake Slip Assist provides strong support for braking drift when cornering......"

Pan Jianghui gushed for several minutes, so that Cao Yang had a relatively preliminary understanding of Jaguar motorcycles.

Obviously, Jaguar motorcycles are not designed for the average person.

Even people who can afford to buy a Jaguar car are not necessarily willing to spend money on a Jaguar motorcycle.

It takes people who have money and are interested to buy it.

"How do we set our pricing?"

Jaguar Motorcycle Cao Yang didn't worry much about it, and completely handed it over to Pan Jianghui.

So he really didn't know the price of these products.

In the general public's mind, motorcycles are just a few thousand dollars.

But this motorcycle is clearly not a motorcycle of large displacement.

The price of Jaguar motorcycles is definitely higher than the price of ordinary large-displacement motorcycles.

Especially the products that are launched for the first time must take the high-end route.

How to put aside the sales first and set up your own brand style.

Otherwise, your first product only sells for tens of thousands of yuan, and it will be very difficult to sell hundreds of thousands of products in the future.

Cao Yang is very clear about this, and Pan Jianghui will naturally not make such a low-level mistake.

"Our F1000, F1500 and F2000 price ranges from between 299,900 RMB and 499,900 RMB."

"According to different kinetic accessories, the final selling price will be different, but the landing price will definitely go to more than 300,000 yuan."

Sure enough, the price set by Pan Jianghui for Jaguar Motorcycles is not close to the people at all.

If you want to be close to the people, you can buy a 125CC or even a 75CC motorcycle.

What big displacement motorcycle to buy?

Most of the engines in mainstream cars are 1.5T, and even the power of entry-level economy cars is not as good as 1.5T.

But what about Jaguar's motorcycles?

The maximum displacement has gone to 2.0L, which is enough to catch up with most family cars.

There is no need to worry about power performance at all.

Of course, the engine displacement is on par with the car, and the price is naturally not cheap.

"This appearance and performance, combined with Jaguar's brand influence, is worthy of this price."

Although Cao Yang hopes that Jaguar Motorcycles will take the high-end route, he can't make it too high.

Jaguar's motorcycles, in fact, also have a long history, dating back to 1922 when Sir William Lyons created the first cross-bucket motorcycle.

However, it soon switched to the production of automobiles.

In its original history, Jaguar Motors also cooperated with others to make motorcycles, and the super style Jaguar motorcycle was built by Barend Hemmes, which sold for as much as 567,000 US dollars.

To some extent, the shape of the F1000 motorcycle this time has a certain similarity with it.

So the price is hundreds of thousands of yuan, and there is no problem at all.

And the price of these motorcycles overseas will not be cheaper than that in China.

Even in some places where there are tax restrictions on large-displacement motorcycles, the price will go to the equivalent of millions of yuan.

THIS IS ALREADY NO CHEAPER THAN A JAGUAR F-TYPE.

So there is no need to worry about this price affecting Jaguar's brand power.

"Today, we have not only invited some industry media related to motorcycles, but also various automotive media."

"We hope that Jaguar's motorcycles can be tied to Jaguar's cars, and the main sales channel will also follow the Jaguar 4S store."

Jaguar has been engaged in motorcycles for several years, and Pan Jianghui has naturally made detailed plans for future publicity and development.

Cao Yang has no opinion on this.

"Just do what you think."

……

As a luxury high-end brand, Jaguar cars are naturally very stylish when they are active.

If you want to engage in high-end brand activities, you can't be afraid of spending money.

This point is most felt by the relevant media in the industry.

For example, this time the media tasting and listing event of Jaguar Motorcycle was arranged in a five-star hotel in the magic capital.

All media come over for free accommodation.

"Mr. Yu, I didn't expect Jaguar motorcycles to be so domineering, and they can leave a deep impression at a glance, which is completely in line with the assumptions of some rich people."

He Ling followed Yu Yu to participate in the Jaguar motorcycle event today.

Normally, Yu Yu will definitely not participate in the activities of motorcycle companies.

But Jaguar motorcycles are different.

This is an industry under Nanshan Automobile Group, and Autohome must fully support it.

So not only did Yu Yu come over in person, but she also brought a professional team to cooperate with the promotion of Jaguar Motorcycle.

"The most impressive thing about Jaguar cars is the jaguar logo."

"The image of the jaguar that is jumping forward, vigorous and brave, with both form and spirit, has a sense of the times and visual impact, which not only represents the name of the company, but also shows the power and speed of galloping forward, which is unforgettable."

"Now Jaguar Motorcycles perfectly knead the image of this jaguar into the exterior design, which is really admirable."

"I think anyone who likes motorcycles must really want to own such a motorcycle."

Yu Yu is now more optimistic about the future of Jaguar motorcycles.

Before that, she heard that Jaguar Motors was going to produce motorcycles.

To be honest, she was more worried and felt that it might be difficult to do well.

After all, there are too many professional motorcycle companies.

Not to mention the world's largest Honda motorcycle, that is, BMW motorcycle, Ducati and other brands, have almost carved up the market.

It seems inopportune to enter the motorcycle industry at this time.

In particular, many large cities in China have policies that prohibit or restrict motorcycles.

This directly deprived motorcycles of a very huge market.

In cities where motorcycles are not restricted, the demand for large-displacement luxury brand motorcycles is actually relatively low.

The kind of motorcycle that is more expensive than a car at every turn is really not something that ordinary people can afford.

"That's true, as long as you drive a Jaguar motorcycle on the streets of Yangcheng, then everyone knows that this person is not cheap and is a rich man."

"Otherwise, I wouldn't have spent so much money on such a motorcycle."

Regarding what Yu Yu said, He Ling naturally agreed.

Jaguar Motorcycles can achieve this level, so recognizable, and with the brand bonus of Jaguar Motors, it should be very possible to occupy a place in the luxury large-displacement motorcycle market.

Even she thinks that the consumers who buy Jaguar cars in the future will be the biggest potential consumers of Jaguar motorcycles.

"Jaguar Automobile has also continued to make efforts in China in the past two years, especially after the sales of F-TYPE sports cars have risen, the brand presence has also been continuously strengthened."

"Originally, I was wondering if they would rely on the Jaguar Cullinan SUV to expand their market, but I didn't expect them to choose a very different way to exert their power."

Yu Yu can be said to have watched Jaguar cars develop in China.

Nanshan Automobile Group's vehicle products are the best and the most sold with SUVs.

Jaguar also announced the exterior design of the Cullinan, which is expected to go on sale this year.

Many people think that this should be Jaguar's biggest move this year.

But I didn't expect to be stolen from the limelight by F1000, F1500, and F2000 motorcycles.

I guess many people will feel very surprised.

"Car companies that produce motorcycles like Jaguar are BMW and Honda."

"Among them, the positioning of Honda motorcycles is very different from that of Jaguar motorcycles, and there is no comparison."

"But in the case of BMW motorcycles, there are still some similarities."

"BMW sold more than 100,000 motorcycles worldwide last year, and if Jaguar Motorcycles can achieve a similar level, it is really exciting."

He Ling is obviously very confident in Jaguar Motorcycles now.

Especially the stunning appearance is a huge plus.

Especially for motorcycles worth hundreds of thousands, after the consumer buys it, he wants the people around him to know that his motorcycle is expensive.

This kind of "sense of face" in the Chinese consumer market must not be ignored.

It can be said that this event of Jaguar Motorcycles officially began in the expectation of many media.

The Chinese motorcycle market is about to open a new era.

(End of chapter)