"The minimum displacement of Jaguar motorcycles starts at 1000CC, and the pricing is estimated to be not low."

"It is estimated that it is still difficult to sell more than 100,000 units a year like BMW motorcycles."

"After all, Ducati, which is also a luxury large-displacement motorcycle, sells 50,000 or 60,000 a year."

"I think it's very good that Jaguar motorcycle sales can exceed 50,000 units."

Yu Yu is not optimistic about Jaguar motorcycles, as a high-end motorcycle, it is actually very good to be able to sell 50,000 units.

And this still can't be sold only in China, otherwise 50,000 units will be difficult to achieve.

"Mr. Pan is ready to come to the stage and see what the price will be announced at that time."

"If the price is low, maybe the sales will be even more exaggerated."

In the process of chatting with He Ling and Yu Yu, Pan Jinxing, the general manager of Jaguar Land Rover Huaxia, came to the stage.

Cao Yang just sat in the middle of the front row and had no intention of going on stage.

"Thank you for ......"

Pan Jianghui's opening remarks can be said to be decent, not brilliant, and not losing points.

However, everyone has already seen the stunning appearance of Jaguar motorcycles, and now they are most interested in the price and some special performance parameters.

"Jaguar cars have a long history, dating back to 1922 when Sir William Lyons created the first straddle motorcycle."

"In 1932, the name Jaguar, or Jaguar, was first introduced with the launch of a completely in-house design and manufacture of a new sedan, the SS Jaguar."

"Since the establishment of the Jaguar brand, it has always been committed to providing users with elegant, charming and dynamic cars, and a number of classic models have emerged at different times in its history, which has established the Jaguar brand's position as a fashion trendsetter."

"The previously launched F-TYPE sports car has won the favor of countless consumers."

"Today, we're going back to the origins of Jaguar cars, back to motorcycles."

“……”

Just as Pan Jianghui was beginning to introduce Jaguar motorcycles, BMW's Aimoha and McTee were also watching this live broadcast.

If the average company wants to release a new motorcycle, Aimoha will definitely not go to the live broadcast in person.

Even if the opponents are Ducati, Harley-Davidson, Yamaha, Triumph, Kawasaki, BMW is not afraid at all.

But this time the Jaguar cars came up, and the attitude of Aimoha was different.

Since Jaguar Land Rover was acquired by Nanshan Automobile Group, their global sales have continued to reach new highs.

In particular, Jaguar automobiles sold only one or two thousand units a year in China, and now they have exceeded 50,000 units.

The sales of the entire Jaguar Land Rover car in China have been on an equal footing with BMW, and even slightly better.

In this case, Jaguar Motors began to launch motorcycle products, and Aimoha didn't want to pay attention to it.

After all, among the luxury car companies, only BMW's motorcycles do better.

Now that Jaguar has entered the market and no one knows what the outcome will be.

"Their design is too recognizable."

"Although from an aesthetic point of view, it is not necessarily how handsome, but it is still very creative to perfectly integrate Jaguar's LOGO into the design elements."

McTee is a salesman and has a very keen eye for the appearance of cars and motorcycles.

He just glanced at the appearance of the Jaguar motorcycle, and he felt the shock, and a sense of crisis rose in his heart.

The impact of such an appearance on consumers is probably greater than that brought by the three letters "BMW".

"The products of Nanshan Automobile Group, so far, none of them have the appearance that is criticized."

"The look of the Jaguar motorcycle is very impactful, and it is not surprising."

Although Aimoha was also very surprised in his heart, he could only try to persuade himself to stabilize now.

After all, BMW still has its own advantages.

Amoha is still very confident in the heritage of BMW motorcycles.

The birth of BMW can be traced back to 1916, when it was a company that produced aircraft engines.

During the First World War, BMW produced aircraft engines of excellent quality and provided strong support to the German army.

However, with the end of the war, Germany was forced to limit its arms production, and BMW had to look for a new direction of development.

In 1923, BMW successfully launched its first motorcycle, the "R32", which marked its foray into motorcycle manufacturing.

BMW's motorcycles have gained a reputation for their superior quality and performance, and have become one of the leaders in this market.

It can be said that BMW cars first had BMW motorcycles, and then there were BMW cars.

It's a bit like Honda, first there are Honda motorcycles, then there are Honda cars.

"In Huaxia, people who buy high-end motorcycles, in addition to the pursuit of motorcycle performance, also care very much about the sense of face."

"I feel that Jaguar Motorcycles has done a very good job of this, and it can give people a very strong sense of face."

McTee is obsessed with the appearance of Jaguar motorcycles, and feels that with this stunning appearance alone, the sales of Jaguar motorcycles in China will not be very low.

This is a situation he does not want to see.

Although the Huaxia market is not the most important market for BMW motorcycles, the growth rate is very fast, and the prospect is worth looking forward to.

Therefore, BMW Huaxia still attaches great importance to this market.

"No way, people's designs are too clever."

"However, Jaguar Automobile's brand influence in China is very successful, so Jaguar Motorcycles can naturally enjoy a large wave of benefits."

"But in the European market and the American market, the situation is different."

Amoha's words are not to force himself to find confidence.

BMW's largest market for motorcycles is in Europe, and the annual sales in Germany alone can reach more than 20,000.

Then sales in places such as France and Rome are not low, and the entire European market accounts for more than half of the global market.

This situation is definitely not something that Jaguar Motorcycles can easily surpass.

"Shall we arrange some measures to snipe them?"

McTee is still a little worried that the Jaguar motorcycle will have a certain impact on the BMW motorcycle.

So I want to prepare in advance.

"Let's see how they perform in the market."

"We have a good relationship with Nanshan Automobile Group now, as long as it is not too much of a threat, don't use any special means for the time being."

Aimoha thought about it for a moment, and thought it would be better to wait and see for a while.

Otherwise, if you use too much force at that time, it may have other effects.

While the two of them were talking, Pan Jianghui had already introduced the performance of the F1000, F1500 and F2000 at the event site of Jaguar Motorcycle.

Then it began to enter the price announcement that everyone is most concerned about.

"The starting price of our F1000 is 299,900 yuan......"

"It has a sporty personality and we designed its own carbon fibre components specifically for it to underline its unbeatable momentum."

"The carbon-fibre chain guards, front and rear fenders, left and right fuel tank trims, air filter covers, lap recorder start code, passenger kit and milled rider pedal system make for an unstoppable assault."

"In particular, the carbon rim is 1.6 kilograms lighter, further pushing the performance forward."

"On the basis of the starting price, consumers can choose relevant accessories according to their needs."

"Our F1500 ......"

"As for the F2000......"

Pan Jianghui did not drag the mud and water, and soon announced the prices of the three series of motorcycle products.

From 299,900 yuan to 499,900 yuan!

At this price, it is definitely not cheap!

But considering that Jaguar Motorcycle is taking the high-end route, and now it is the first time to launch a motorcycle product, the price will definitely not be cheap.

This is in line with most people's expectations.

"Editor-in-Chief Fang, I now feel that as long as it is an activity carried out by a subsidiary of Nanshan Automobile Group, it will definitely be able to bring some surprises to everyone."

"On the topic of Jaguar motorcycles, I feel that we can at least dominate the heat for the next week."

"Whether it's the appearance or the price, it's a high topic."

"When most people think that a car of 299,900 yuan is too expensive, the price of other Jaguar motorcycles has reached this level."

"However, domestic Jaguar owners, it is estimated that many people will be very interested in this motorcycle."

"IF YOU HAVE A JAGUAR F-TYPE AT HOME, AND THEN YOU HAVE AN F1000 OR F2000, THERE ARE DEFINITELY MANY WAYS TO MAKE THE PEOPLE AROUND YOU ENVY YOU."

NetEase Auto, as a relatively important automotive media in China, was naturally invited today.

Although strictly speaking, a motorcycle is a motorcycle, and a car is a car, and everyone has nothing to do with it.

But many things are not absolute.

In particular, Jaguar Motorcycles is a new product of Jaguar Motors, and this line has become even more blurred.

"Don't say it, I'm a little excited when I see these motorcycles now."

"Especially the traffic in Yangcheng is getting more and more congested, and it is about to become a blockage."

"At this time, if you ride a motorcycle during rush hour, the traffic efficiency will definitely be higher."

"The situation in the Demon Capital and the Imperial Capital should be similar."

"I estimate that the sales of Jaguar motorcycles in several first-tier cities should still be worth looking forward to."

Fang Dawen's vision has always been good, and he is obviously very optimistic about the prospects of Jaguar motorcycles.

Whether something can be successful or not, it is basically a glance that can have a preliminary result.

If you can't attract your product at first glance, then it's likely that it will be difficult to attract you later.

The appearance of Jaguar motorcycles is obviously the kind of existence that can attract people at a glance.

"The first-tier cities are basically limited to motorcycles, and it is estimated that even if the sales volume is good, it will not be particularly large, right?"

Lin Jiayan put forward a different point of view.

In her opinion, the motorcycle restriction order has caused the motorcycle industry in China to fall into a downturn.

Even the motorcycle sales in China in a year are about to be surpassed by Annan in the south.

A large number of motorcycle brands in China are no longer in the limelight.

"Although the first-tier cities are all restricted to motorcycles, in the imperial capital and the magic capital, there are actually no complete restrictions."

"As long as you have money and are willing to spend money to buy a license, you can still use motorcycles in the imperial capital and the magic capital."

"It's just that the cost of tens of thousands of licenses at every turn isolates most consumers."

When Fang Dawen said this, Lin Jiayan didn't refute it.

After all, that's true.

……

"Aimoha, Jaguar is still too confident to set the price so high."

"I don't think we need to worry about the impact that Jaguar motorcycles will have on our BMW motorcycles."

McTy, who has been following the launch of Jaguar motorcycles, breathed a sigh of relief at this time.

Although BMW motorcycles also have hundreds of thousands of products, even most of them are priced at hundreds of thousands.

But BMW motorcycles are imported products, and it is normal to be more expensive.

Jaguar motorcycles are produced in China, and the price is set to be more expensive than most BMW motorcycles, which directly kills most of its potential consumers.

After all, even if China's economy is developing relatively fast, there are not so many rich people who are willing to spend money to buy Jaguar motorcycles.

"The price starting at 299,900 yuan is indeed a bit high."

"But their motivation is very strong, strictly speaking, it's not particularly high."

This time, Aymoha looks at the issue from a more objective and fair perspective.

BMW does not have a 2000cc motorcycle now, otherwise the final price may be more expensive than 499,900 yuan.

"I've heard that they have set a sales target of 5,000 units a month and 60,000 units a year for the F-series motorcycles worldwide."

"At this price, I don't think it's 60,000 units, even 10,000 units may not be able to sell."

McTee also has some knowledge of the luxury motorcycle market in China.

And the more I learned, the more I felt that the sales of Jaguar motorcycles were currently unattainable.

Especially when the price of Jaguar motorcycles is set at such a high price.

"I hope it's the same as you said, 10,000 units can't be sold, so then we don't need to care about Jaguar motorcycles."

Amoha's mood was much better at this time.

If the opponent wants to die, he doesn't need to worry so much.

……

Jaguar Motorcycle's event was broadcast live on the Internet, so what Pan Jianghui said on stage, netizens watched the relevant content synchronously for the first time.

So when the appearance of several products of Jaguar Motorcycle spread on the Internet, it quickly became a hot search.

Of course, it doesn't matter whether this hot search went up naturally, or whether Fang Sisi asked people to arrange it.

"What a domineering motorcycle, people can't forget it at a glance!"

"Jaguar has actually started to produce motorcycles, and the next step will not be to follow Honda to produce airplanes, right?"

"The power of a motorcycle is even greater than that of a car, isn't that magical?"

"The starting price of 299,900 yuan simply refreshes my three views!"

"Sad, I've worked hard all my life, but I can't even afford a motorcycle!"

"Jaguar, this is going to do something."

"Going out with the door open and a motorcycle seems to be very windy."

"I'm so happy to hear that Jaguar motorcycles will be available tomorrow at Jaguar Land Rover's 4S stores."

"We finally have our own high-end luxury large-displacement motorcycles in Huaxia, and it is estimated that other motorcycle companies will be anxious."

……

All kinds of comments have made Jaguar Motorcycles sit firmly on the hot search list.

Naturally, these news quickly spread from China to overseas.

"Feldspar, do you have any thoughts on Jaguar Motors' entry into the motorcycle market?"

Honda Motor Co., Ltd. President Takashen Ito personally called Honda Huaxia General Manager Seishi Eishi.

Honda motorcycles are much more famous in the world than Honda cars.

Although Yangcheng Honda and Xifeng Honda have performed well in the Huaxia market as a whole, the Accord and CRV are frequent customers on the sales list.

However, whether Honda's sales are in China or in the world, it is not even in the TOP5.

But Honda motorcycles are different, they are properly world firsts.

The gap between the second place and them is very large.

In addition to the well-known motorcycle products, Honda motorcycles naturally also have some large-displacement models.

Of course, the price is certainly not comparable to that of BMW and Jaguar motorcycles.

Now that Jaguar has suddenly entered the field of motorcycles and regards Huaxia as its main market, Honda is naturally more concerned.

"I think Jaguar's entry into the motorcycle market has had a very limited impact on us."

"Whether it's the competition between Jaguar and our Honda, or the competition between Jaguar and Honda, it's basically non-existent."

"Everyone's product positioning is different, so there is no need to worry."

Feldspar Chengsi gave his own judgment with certainty.

With a starting price of 299,900 RMB, Feldstone Chengsi completely gave up his interest in delving into Jaguar motorcycles.

This is not an opponent that you should consider at all.

However, Ito still has some concerns.

"Will Jaguar launch high-end motorcycles first, and then slowly launch some other low-cost models in the future, and then it will form a certain competition with us?"

This kind of speculation is obviously not unreasonable.

Even when many companies promote their products, one of the routines they like to use is this.

"I can't completely rule out this possibility, but I don't think it's very probable."

"Besides, even if something like this happens, the most worrying thing is actually BMW."

"Their products are relatively close to Jaguar's positioning, everyone is produced with cars and motorcycles, and it is easiest to be compared."

When Makoto Nagashishi said this, Ito couldn't help but nodded.

Logically, this argument holds water.

I just don't know what the BMW will do.

……

"Mr. Cao, I think that in the future, Nanshan Engine can enter some engine products more diversified."

"Whether it's a motorcycle engine, a diesel engine, or an aircraft engine, it's actually worth studying."

"Even I think large gas turbines can be considered."

After Cao Yang returned from the magic capital, Cheng Tao of Nanshan Engine came to his office to report the latest planning of Nanshan Engine.

As one of the core industries of Nanshan Automobile Group, Nanshan Engine's influence in the automotive industry in China is very huge.

Although Chery, BYD and other car companies began to use some of their own engines, almost all Huaxia independent brands still use Nanshan engine products.

For example, Changan Automobile's sedan project is all products that use Nanshan engines.

It can be said that within Nanshan Automobile Group, Nanshan engine and Nanshan transmission are very powerful.

It's just that the average consumer is not so familiar with the situation of these two companies.

"With the development of new energy vehicles, the business of automobile engines will decline sooner or later in the future."

"You start planning ahead of time, and that's fine."

"But it's not that easy to create a new product."

"Especially the aircraft engines and gas turbines you mentioned, if you are really going to enter these markets on a large scale, the threshold will be high."

Although Nanshan Engine now also provides engine products for twin-tailed scorpion UAVs and Golden Eagle unmanned helicopters, this is obviously still a long way from a real aero engine.

Now Cheng Tao proposed to let Nanshan Engine expand its own business, and Cao Yang did not object.

After all, the scale of Nanshan Engine is so large, and the number of R&D personnel raised over the years is also a lot.

But in terms of car engines, there are very few big moves by Nanshan engines.

It is mainly to do some VAVE cost reduction projects, or to improve the national emission regulations.

In this case, to make good use of those R&D personnel, it is natural to need the support of new projects.

Otherwise, it would be embarrassing for those people to stay in the company.

"It's definitely difficult, our whole group, no matter what company produces products, where is there any simple?"

"Nanshan Group takes the route of relying on technology to get orders, which is something that Mr. Cao has always emphasized."

"Since this is the case, then we Nanshan Engine will continue to go down this road in the future."

"Whether it's a gas turbine or an aero engine, we're ready to do it."

"When the time comes, we will cooperate with Daystar Technology Group and give you an unexpected surprise."

Cheng Tao's attitude is very resolute.

Nanshan Engine must be diversified and cannot guard the business of automobile engines.

Otherwise, it will become a sunset industry in the future, and everyone's position is very embarrassing.

Including Cheng Tao himself.

"Now that you've thought about it, let's make a specific plan."

"When the time comes, I will take a good look with you and arrange the next research and development direction."

Aero engines and gas turbines are things that Cao Yang naturally attaches great importance to.

In these areas, Huaxia is actually relatively weak.

It is estimated that it is very difficult for ordinary enterprises to tackle key problems.

But if this task is handed over to Nanshan Engine, maybe a satellite will really be released for everyone in a few years.

This is also something that Cao Yang is looking forward to.

(End of chapter)