Chapter 809 Blockbuster official announcement shocked the global automotive industry

"Vondel, in the last week, the sales of the Volkswagen brand have plummeted by 62%, and the Audi brand has fallen by 51%."

"We can't let this continue."

Tariq, as the first vice president of Volkswagen in Spring City, is a German stationed by Volkswagen.

Seeing that the situation after the 3.15 party was exposed is getting worse and worse, he is worried.

Originally, he thought that this party was like a gust of wind, and the public in Spring City had already officially announced that they were going to be recalled, and this matter would be considered in the past.

Who knows that the data fed back by the terminal is very different.

"There are so many posts on the Internet about DSG that the people we are looking for can't handle it."

"If we continue to develop at this pace, all models that use DSG transmissions will be affected in the future."

"Are we going to consider reintroducing some of our models to the AT gearbox?"

Vondel has been thinking about future countermeasures for the past few days.

Volkswagen has developed its own DSG gearbox, and if you want to use an automatic transmission, whether it is a 6AT or an 8AT, you need to buy it from another company.

The most popular options on the market are ZF, Aisin and Nanshan gearboxes.

How to choose, you definitely need to think carefully.

"Although this is not quite in line with the strategy of the headquarters, the problem of DSG is not unique to Huaxia."

"Last year, the company recalled a batch of models loaded with DSG in the United States."

"The company's original idea was to systematically promote self-developed DSG to improve cost competitiveness and avoid the supply chain being controlled by other suppliers."

"But I think if you include the cost of recall, in fact, the cost of self-developed DSG is not much different from the purchased 6AT."

"As for supply chain control, as long as we are still using a part of the DSG gearbox and don't buy all the 6AT and 8AT from one supplier, there is actually no supply chain risk."

"After all, we have a car, and there are actually a lot of parts other than the gearbox that are only supplied by one or two suppliers."

"For example, ESP and high-pressure oil pumps, fuel pumps and fuel injectors, these are all supplied by Bosch or Continental, not produced by themselves."

Tariq clearly supports Vondel's view.

Develop some models that use 6AT or 8AT, don't put all the treasure on the DSG gearbox, otherwise it will be difficult to clean up once something happens.

Volkswagen has had experience in developing a large number of 6AT models before, and it is not very difficult for R&D personnel to re-add 6AT models.

Soon, some models will be able to launch a 6AT version within this year.

Even if it's a little slower, it's definitely okay next year.

This is very important for the long-term development of Spring City Volkswagen in China.

As for whether this will have an impact on the operation of the DSG plant, it is not something that Tariq wants to worry about.

He is just a person from the public in Spring City, and the overall situation of the public Huaxia is what Vondel needs to be responsible for.

"I also agree to launch a version with an AT transmission on various hot-selling models as soon as possible, otherwise it will be too passive."

"In the past, TSI+DSG was a representative of advanced power, but now everyone thinks that DSG is a representative of backward technology and frequent quality problems."

"The Internet even described the models using DSG as garbage models, saying that OEMs do not consider the feelings of consumers in order to reduce costs."

"Even if you use a CVT gearbox, people don't want DSG."

"In the face of this situation, I think it is also possible to consider using a CVT transmission for some small displacement models."

"After all, many models of Toyota, Honda and Nissan are now using CVT transmissions."

Strauss's mileage is exactly the same as Tariq's.

The decline in sales is a situation that no one wants to see, but it is an objective situation now.

If you don't really make some changes, then this situation will continue.

This is very detrimental to the development of Volkswagen and Audi in China.

Both generals have this point of view, and Vondel himself has this idea, so Volkswagen Huaxia quickly reported this content to the headquarters.

Due to the fact that the DSG gearbox has brought a lot of problems to Volkswagen in recent years, there are so many problems in the most profitable Chinese market.

So Volkswagen's headquarters is a rare step in efficiency this time, agreeing to consider adding 6AT, 8AT or even 10AT gearbox versions to some models.

After getting the confirmation results from the headquarters, Volkswagen Huaxia also immediately took action.

"Tariq, I suggest that if you want to use a 6AT, 8AT or 10AT, or a CVT, it is best to buy it from Nanshan Transmission, which is more beneficial for our company to resume sales."

Hu Yong, general manager of Chuncheng Volkswagen, is obviously very experienced in the domestic market situation, and he himself is also a person with a sales background.

In fact, he was not particularly optimistic about Volkswagen's full move towards DSG before, but this is Volkswagen's global strategy, and he cannot oppose it at all.

Now Volkswagen Huaxia is actively communicating with the joint venture company to introduce AT models, and he will naturally not miss this good opportunity.

"Nanshan gearbox?"

Tariq's mood was a little mixed.

He is not stupid, and naturally he can understand why Hu Yong recommended Nanshan gearbox.

It's not that Hu Yong has anything to do with the Nanshan gearbox, nor is it that the Nanshan gearbox has brought any benefits to Hu Yong.

But the most recognized gearbox in China is the Nanshan gearbox.

One of the most critical is that after the use of Nanshan gearbox, basically the relationship between Nanshan Automobile Group can be eased a lot.

The corresponding Autohome side will not desperately hack you.

In recent years, the various automobile media in China have reported the most negative news about Volkswagen Autohome.

And the reason behind it, Tariq also knows a little.

But there are some things that can't be put on the table.

If it's really-for-tat, it's tearing your face.

"Yes, not to mention that the reputation of Nanshan gearbox is now very good, and its price is also lower than ZF's gearbox of the same level."

"As for the Aisin gearbox, although the price has dropped to a level similar to that of the Nanshan gearbox."

"But Aisin is an industry owned by Toyota, and the public opinion of Dongying car companies in China in the past two years has not been very good."

"I think Volkswagen's AT in the United States or other markets can consider using Aisin's transmission, but in Huaxia it is better to use the Nanshan transmission."

"In this way, it is not enough to say that the world's ATs are purchased from Nanshan gearbox, which can better dispel some people's doubts."

Hu Yong really wanted to promote this matter, so his analysis was also very pertinent.

The two of them then communicated for a while, and finally reached an agreement.

Soon, Xu Liang, director of the public procurement department of Chuncheng, contacted Zeng Tingting.

"Minister Xu, haven't you been congratulated on your promotion, have you been busy lately?"

Zeng Tingting and Xu Liang are also old acquaintances.

After so many years, Xu Liang has also been promoted from an ordinary employee in the purchasing department of Chuncheng to the head of the purchasing department.

This speed is definitely not slow.

However, now the sales of Chuncheng Volkswagen are not good, and the pressure on the purchasing department must be relatively large.

No matter which car company it is, when the sales are not good, it will either blame the sales for not selling the car, or it will scold the procurement cost for being too high.

Few people scold R&D for not developing a good-looking, easy-to-sell and cheap car.

In fact, whether a car is good or not is determined by research and development.

Whether the cost of a car is high or low, in fact, the biggest limitation also comes from research and development.

There's a saying in the automotive industry that cost is by design.

You have to design a part to be weird, and it won't cost much.

A certain part can obviously be selected with the lowest price from four competing quotations, and you have to specify a certain manufacturer on the drawing when you develop it.

In this case, as long as the manufacturer's sales brain is not flooded, it is impossible for people to quote a very low price for the purchase of the main engine factory.

"Hey, don't mention it, what is the situation of the people in Spring City now, Mr. Zeng, you know best."

"Fortunately, Volkswagen has figured it out this time, and finally plans to continue to launch AT models."

"Internally, the Chinese side highly recommends the use of AT gearboxes produced by Nanshan Gearbox, so I thought it would be better to talk to you first, and then let the people below go to the specific docking."

Xu Liang didn't beat around the bush.

Everyone has known each other for more than ten years, and they can be regarded as knowing the roots.

At the beginning, when Zeng Tingting went to Spring City, she would ask Xu Liang to have a meal with her from time to time.

"Our Nanshan gearbox products have been tested by the market, and the cost is also very competitive after years of evolution."

"Minister Xu, I believe that if the Spring City Volkswagen chooses to cooperate with Nanshan Gearbox, it will definitely not regret it."

Zeng Tingting's confidence in the Nanshan gearbox is really not casually blown.

The three major parts of automobiles have always been a big problem plaguing Huaxia's own brands.

But since the establishment of the Nanshan engine and the Nanshan gearbox, the situation has been greatly improved.

Even in terms of chassis, due to the emergence of Nanshan auto parts and the entry of a large number of foreign-funded chassis manufacturers, the level of the entire industry has improved a lot.

Therefore, for the current independent brand car companies, the core parts are really not much worse than the joint venture car companies.

At most, in order to better reduce the cost of some non-core parts, there may be some gaps in materials and part accuracy.

But it also depends on the model.

For example, Nanshan Hongqi, which wants to compete with the joint venture car companies, has all the materials used against the joint venture car companies, and it is really not worse than others.

"Well, I think so too, and now our two general managers have agreed to this general direction."

"I also hope that Mr. Zeng can support me a lot."

Xu Liang and Zeng Tingting will definitely not talk about too many details on the phone.

Everyone is busy, and after finalizing the general direction, just let the people below communicate well.

And after Zeng Tingting finished communicating with Xu Liang, she immediately went to find Cao Yang.

"Volkswagen is going to consider using our transmissions?"

Cao Yang looked at Zeng Tingting with some surprise.

He didn't expect that this time Huaxia Taiwan's 3.15 could bring such benefits to Nanshan Automobile Group.

Despite the limited growth in Volkswagen's sales, it also sold more than one million cars in China in a year.

As long as there are 500,000 vehicles using Nanshan gearbox products, it is also a large order.

After all, normally speaking, a large-scale transmission factory has a production capacity of about 1 million vehicles.

That's enough to fill half a factory.

"Yes, Xu Liang, the head of the purchasing department of the Spring City Volkswagen, has already communicated with me formally, and I estimate that the Modu Volkswagen side should also take action soon."

"These arrangements have been agreed to by Volkswagen Huaxia and even Volkswagen headquarters."

Zeng Tingting is naturally very happy about this change.

Although only Volkswagen Huaxia will use the Nanshan transmission at present, it is not ruled out that some of them can be exported in the future.

The relationship between enterprises is not only about blind competition, but it is not surprising that they should cooperate at the appropriate time.

It is not uncommon for the world's major automobile companies to have some surprising cooperation cases every once in a while.

"Whether it's Volkswagen, Toyota, or Honda, it's unrealistic to completely drive them out of the Chinese market."

"There are always some die-hard fans who are willing to buy their cars."

"So the best way is to compress their living space, so that their sales can not rise after a certain level."

"At present, domestic independent brands can do in this regard."

"Later, we should cooperate with Volkswagen as much as we want, and there is no need to give some bad business conditions, and there is no need to give some special discounts."

"In business, everyone can achieve a win-win situation."

Cao Yang set the tone for this cooperation, which made Zeng Tingting and her sisters more aware of the proportions of what to do next.

As for the specific details, Cao Yang will definitely not be personally involved.

Now it is not like Nanshan Transmission has just begun to sell to international auto giants, and Cao Yang needs to fly to Detroit to meet with the purchasing directors of Ford Motor and General Motors to discuss specific cooperation projects.

"Well, that's what I thought too."

"Volkswagen has extended an olive branch to us this time."

"If there are about 500,000 gearbox orders for the whole year, it will be billions of sales."

"It is estimated that they also hope that through this cooperation, the relationship between the two sides can be eased."

"However, it may not be appropriate for us to let Autohome report on Volkswagen's bad news in a big way in the future."

Zeng Tingting directly pointed out the hidden content behind this cooperation.

Otherwise, it will be difficult for Autohome to do it at that time.

"Volkswagen's current situation, even if we don't deal with them in particular, there will be other companies to do it."

"In the future, we will be able to report the news of the entire automobile industry from a relatively fair perspective, which will also be beneficial to enhance the authority of Autohome."

Cao Yang naturally understood what Zeng Tingting meant, and he did not object.

Soon, the Spring City Volkswagen and the Modu Volkswagen arranged personnel to dock with the Nanshan gearbox and began to discuss the follow-up cooperation.

Since the products of Nanshan gearbox are all mass-produced products, at most it is necessary to do some tuning for Volkswagen's engine output parameters.

So the work in terms of part preparation is very fast.

On the contrary, it takes several months for Volkswagen to confirm some of its own compatibility or modify peripheral parts.

However, on the whole, the progress of the project is still very smooth.

And at this time, another huge event happened in the Huaxia automobile industry.

Daystar Technology's Starlink satellite system has received investment from a total of 9 domestic mainstream automobile groups, including Chuncheng Automobile Group, Xifeng Automobile Group, Changan Automobile Group, Modu Automobile Group, Great Wall Motor, BYD Automobile, Chery Automobile, and Yangcheng Automobile Group and Didu Automobile Group.

If you add Geely Automobile, it is 10 car companies.

However, in the overall shares, the shares of automobile companies can only account for 10%.

So in the end, Daystar Technology, Mobile, Unicom, Telecom, Huawei and Geely Automobile each had to give up a part of their shares.

Among them, Geely Automobile gave up the most.

After all, if the other auto companies add up to less than 6%, Geely alone has a few four, it will definitely be angry.

In the end, Geely Automobile was forced to have no choice but to cash out part of the funds.

To some extent, Geely Automobile can be regarded as the first winner of this investment.

After all, all the funds they invested before have been taken back in this financing, and there is still 1.9% of the shares in the end.

Among them, 9 automakers have 0.9% each.

After the official announcement of this news, it immediately caused a huge shock in the automotive industry.

Because along with the major car companies to invest in Daystar's Starlink satellite system, and said that the follow-up car machine system will be linked with the Starlink satellite system, so that you can freely access the Internet in the car, so that the car becomes a mobile phone.

After this gimmick came out, the impact was definitely great.

"Melgan, do you think the connection between the car machine system and the Starlink system made by Huaxia will have any big impact on the automotive industry in the future?"

As the CEO of Ford Motor, Murali vaguely felt a crisis.

This kind of play in the Huaxia automobile industry, they Ford cars can't keep up.

The topic of Starlink has been relatively hot recently, and he also knows that Space Exploration Technology is working on its own Starlink, and it is said that Boeing also has plans to build its own Starlink.

But in his opinion, Starlink has just started, and it should not be so fast from the final practical use.

Even if it is actually put into practical use, it should be used first in places where various communication networks such as merchant ships and field expeditions are not connected.

However, Huaxia proposed to use the car machine system.

When the car is driving in most areas, the mobile signal can be covered, and theoretically it is possible without the support of Starlink.

However, it cannot be ruled out that there are indeed cars that will go to more remote places or places with poor signal.

At this time, Starlink comes into play.

It doesn't matter if all car brands have no way to connect their systems in the wilderness.

But some of them can, some of them can't, and that's terrible.

"Nanshan Automobile Group has come up with a lot of new tricks in recent years."

"If this matter has nothing to do with them, I'm actually not too worried."

"But this time, it was actually made by the brother company of Nanshan Automobile Group, and it also pulled China's major automobile manufacturers and communication operators into it."

"So in the end, it's likely that they will really make a name for themselves."

Melgen thought about it seriously for a moment, and felt that it still needed to be taken seriously.

Lest the time Ford was taken by surprise.

In recent years, Ford has attached great importance to the Chinese automobile market.

They are also wondering if they can increase the sales of cars in Huaxia to the level of 1 million units.

For this reason, they have invested a lot of resources.

"You're right, it's likely that this thing will really have some bad effects on us."

"However, although we do not have the Starlink shares of Daystar Technology, in the end, the vehicle system produced by Nanshan Auto Parts can also be sold to the outside world at that time, right?"

Murali thought of a countermeasure in the future, that is, if there is a real need, he will buy the car machine system from Nanshan Auto Parts.

At that time, Ford will also be able to enjoy the service of Starlink.

It's just not sure whether Nanshan Auto Parts will launch different car machine systems for different customers.

In other words, the same set of car machine system is sold to different customers, and different prices will be given.

"Theoretically, it's definitely possible."

"There's no reason for them to give up on orders they get in."

Although Melgen is engaged in sales, he is not responsible for purchasing.

But he couldn't think of a reason why Nanshan Auto Parts would refuse to supply car machine systems to other car companies.

It even thinks that a large part of the purpose of Daystar Technology's Starlink system is to serve the vehicle machine system produced by Nanshan Auto Parts.

After all, as long as new cars can be equipped with their in-vehicle systems, the market is huge.

Not to mention the world, as long as half of the 30 million cars in Huaxia will be equipped in the future, the annual turnover will also go to more than 100 billion.

After all, this kind of car machine system sells for more than 10,000 yuan a set, which is not an exaggeration at all, right?

Even after adding the function of automatic driving, it is not an exaggeration to sell the entire system and related components for 20,000 or 30,000 yuan.

At that time, Nanshan Auto Parts will definitely be the world's largest auto parts company.

Even the size of Nanshan Automobile Group will create a new historical height.

In this case, even Murali will be jealous when he sees it.

What's more, when the time comes, people's car machine systems may still be exported.

Even although the sales of automobiles in Huaxia are only about 30 million, if people's exports are carried out, then the actual production quantity is very exaggerated.

No matter from which point of view, the movement of Daystar Technology's Starlink system can be regarded as shocking the global automotive industry.

Because of this field, it is really possible to use the Starlink satellite system on a large scale at that time.

Among the world's major car companies, none of them have plans to connect their car systems with the Starlink satellite system.

Invisibly, they are lagging behind the Chinese automotive industry.

This situation is definitely unacceptable to many people.

(End of chapter)