When Ford was discussing the Starlink satellite system under Daystar Technology to include all the mainstream domestic brands in China, and everyone was pushing a new generation of Starlink-based vehicle machine system, General Motors was definitely not idle.

President Ed Whitaker called the design, sales, and purchasing people together for a half-day meeting.

In the end, I felt that in order to maintain the first position of GM in Huaxia, some models of GM in the future must definitely consider purchasing vehicle systems from Nanshan Auto Parts.

To this end, GM arranged for the former purchasing director, the current general manager of Modu GM, Cao Yang's veteran Austin to communicate directly with Cao Yang.

Their strategy of taking the high-level route is obviously more rapid.

"Mr. Cao, the vehicle machine system produced by Nanshan Auto Parts will be considered by the main models of our Modu General at that time."

"When will you be able to deliver a mass-produced product?"

Austen and Cao Yang are very familiar with each other, and after a few brief greetings, they get to the point.

At this time, there is no need to beat around the bush, just talk about things directly.

"The first-generation Starlink vehicle machine system is planned to be launched in the second half of next year, and only a certain range of tests will be carried out for Huaxia at that time."

"However, although it is the first generation of products, we will reserve the OTA upgrade function to ensure that these products will not become feature phones after the system upgrade in the future."

Since they are ready to promote the Starlink vehicle machine system to the outside world, there is naturally nothing to hide from some information.

Even Cao Yang wished everyone had a good discussion.

"OTA upgrades?"

Austin hasn't heard of the word OTA.

OTA is the abbreviation of Over The Air, which means that the car can upgrade the software through the wireless network.

OTA technology first appeared in Dongying in 2000, but it has not been used in the automotive industry, and is now widely used in smartphones to upgrade software through OTA.

In 2009, GM mass-produced remote updates for in-car entertainment systems through the well-known OnStar service.

However, the development of this function is not very perfect, and the actual use is not very significant.

In 2012, the Tesla Model S implemented OTA for the main functions of the vehicle, including chassis dynamics software.

This is a relatively big breakthrough, but in the end, this function is not very perfect on the Model S, and it is not until the Model 3 era that it really bursts into power.

Now that Nanshan Auto Parts' Starlink vehicle machine system is ready to be promoted by OTA upgrades, Westin still feels a hint of threat.

"Yes, in the future, our in-vehicle system will fully consider the needs of subsequent OTA upgrades when designing, and reserve sufficient memory and chip computing power."

"Make sure that we don't lag behind for at least five years after our models are launched."

Cao Yang didn't dare to say too much.

If it's still first-class in ten years, don't say it.

No one believed it.

Which automobile company or parts company dares to say that its products are still first-class in ten years?

Some electronic devices are destined to be replaced quickly.

"I heard that Daystar Technology's Starlink satellite system plans to complete the initial layout within the next three years and complete the comprehensive layout within five years."

"So can it be understood that the Starlink vehicle machine system can reach a more satisfactory experience level in Huaxia in the next three years?"

The impact of this incident is relatively large, and Austin feels that he still needs to confirm it.

"That's what we expected, but there are still some uncertainties ahead."

Ford is talking to itself about the Starlink car machine system, and General Motors is also talking to itself about this thing.

It seems that the movement of Daystar Technology's Starlink this time has really caused a big shock in the global automotive industry.

After all, although Daystar Technology has been saying that Starlink will be connected with the car machine system in the future, not too many companies have paid attention to it.

This time, the situation is different, and the mainstream independent brand car companies in China are directly included in the shareholders.

Huaxia is now the world's largest auto market.

The world's auto giants, as long as they can get their hands on them, all have business in Huaxia.

In this way, everyone can't even ignore it.

Because that will lead to your car in the future in China will not be competitive at all.

This is certainly not the situation that those car giants want to see.

"At that time, I will ask the design director in charge of electrical appliances on the Pan Asia side to do a good job of docking with Nanshan Auto Parts, and if there are any parts that need to be matched or jointly developed in advance, they can be communicated."

Among the domestic joint venture car companies, Pan Asia's strength is relatively strong, and it has really done something.

Many models of Modu GM, and some related development work has been completed in Pan Asia.

Now Austin has asked Pan Asia to connect with Nanshan Auto Parts, which can be regarded as officially starting to implement this matter.

Cao Yang naturally has no opinion on this.

And when auto giants such as Ford and General Motors are worried about the Starlink car machine system, it is impossible for Tesla to act as if nothing has happened.

After a certain period of investigation and preparation, Tesla is ready to enter the Chinese market.

Therefore, they are also more concerned about the dynamics of the Huaxia automobile market.

The most important thing is that this time the Starlink vehicle machine system is still closely related to the Starlink satellite system of SpaceX, which naturally caused greater repercussions within Tesla.

"Max, do you think we need to have SpaceX integrate Starlink with our in-vehicle systems?"

Although Musco has a big brain, he really didn't think much about connecting Starlink with the car machine system before.

Of course, this also has something to do with the rush of their Starlink system.

Musco may not have fully thought of the relevant arrangements.

"It's definitely necessary."

"In particular, the electric vehicles we are producing now focus on intelligent driving and Internet of Vehicles services."

"Combining the in-vehicle system with Starlink is very beneficial to enhance our competitiveness in this area."

"Besides, so many car companies in Huaxia have done this, if we don't have it, then it should be more difficult for future models to sell well in Huaxia."

Max replied in the affirmative.

That's what you're going to do!

Of course, he also knows that it is not so easy to do well.

After all, SpaceX's Starlink's first satellite has not yet been launched.

All the planning is still on paper.

"You have a point."

"However, if Starlink is really combined with the car machine system, then it will not only affect the Huaxia automobile market."

"It's impossible for General Motors, Ford, Chrysler and other car companies to be indifferent, right?"

Musco felt that it was impossible for American auto companies not to realize the impact of such a thing.

If Huaxia car companies really come up with subversive things at that time, it will definitely have a certain impact on consumers' car purchase choices.

"This is also what we need to investigate and understand in the next step, normally GM and Ford have joint venture factories in China, and they must already have this information internally."

"In the U.S. market, you may need to think again, but in the Chinese market, you may not have many options in the end."

Max feels that the communication of the in-vehicle system is closely related to the requirements of local regulations and other aspects.

Even if your satellite can be launched on its own, it doesn't need the approval of the user country.

But if your car is to be put on sale, the relevant parts production must meet the regulations of your country.

At that time, people directly set a requirement, and all the signals of the vehicle system must be provided by a certified enterprise.

So even if SpaceX has formed a perfect Starlink system, there is no way to use it in Huaxia's cars.

That's why Max said that.

"The changes in the automotive industry in Huaxia are very big, and we have to open our direct stores in Huaxia as soon as possible, so that we can better understand this market."

"When the time comes, we will not be able to fall into passivity."

Musco naturally knows that Huaxia's new energy vehicle market is now the hottest in the world, and the total sales volume is several times higher than that of the United States.

Although Tesla's Model S has been selling well since it was launched last year.

However, the positioning is relatively high-end, and the overall sales volume is still relatively limited.

The key is that in the entire American market, except for this one electric car, which sells better, the others are a bit out of volume.

Unlike Huaxia, there are already a lot of models.

Among them, Changan MINI has created a historical record.

In terms of high-end cars, several SUVs of Future Auto are also selling reasonable.

As a result, Musco wants to go to the Huaxia market as soon as possible to try the waters.

Even in the future, he plans to build a Tesla factory in China to further reduce the cost of electric vehicles.

"We are already preparing for this work, the first directly operated store will land in the magic capital, and after the follow-up preparations are completed, we will invite you to go to China in person."

Musco didn't just mention going to Huaxia to sell cars today, Max was naturally already preparing.

So when it comes to this topic again today, he is not worried at all.

However, if an imported car wants to sell well in China, he feels that there is still a lot of pressure.

After all, there are already various car companies in Huaxia, and Tesla's advantages are not particularly obvious.

"Then you talk to SpaceX and see if you can organize a meeting with car companies like General Motors, Ford Motor and Chrysler Motors."

"Let's discuss the connection between our car machine system and Starlink in the future."

"If this idea can really be implemented, I think it is still relatively promising."

"It's also good for the formation of our Starlink."

Musco has just received financing from companies such as Qualcomm, and its thinking has changed.

Being able to accept shareholders such as Qualcomm and Motorola today, and General Motors and Ford tomorrow is obviously nothing.

The big deal is the same as the Starlink of Daystar Technology, which is just a symbolic stake in the car company.

However, it is of great significance to promote the Starlink vehicle machine system.

Max is naturally able to understand this.

So he immediately got into action.

However, Max only invited local companies in the United States, such as Toyota Motor and Honda Motor, which sell well in the United States, but are not manufacturers of local car companies, so he did not contact them.

As a result, Toyota, which has been developing the American market very quickly, is more anxious.

"President, the starlink system of Daystar Technology over there in Huaxia is now pulling together their mainstream domestic independent brands."

"It is estimated that in the future, as long as the Starlink vehicle machine system is used, it can only be the set of Daystar Technology."

"And on the American side, SpaceX has also had a meeting with General Motors, Ford Motors, Chrysler Motors and Tesla, and it seems that this is also the topic."

"In the world's first and second markets, we at Toyota seem to be excluded from this matter."

"That's a bit wrong."

Tetsuaki Kobayashi was in the United States when he served as the head of Toyota's North American headquarters, and he attached great importance to the American market.

Originally, when he heard the Starlink vehicle machine system reported by the Huaxia Branch, he was still struggling with whether to report to Watanabe Jiezhao.

Now that he heard the message from the American side again, he didn't hesitate at all.

If Toyota's in-vehicle system is out of touch with the mainstream Starlink in-vehicle system in these two markets, it will be very disadvantageous.

After all, they are going to be the world's No. 1 car company.

"We definitely can't do something like Starlink, and we can only cooperate with mainstream manufacturers in which market we want."

"There's basically no way to change that."

"But I think it will be very difficult for other countries other than Huaxia and the United States to get Starlink up."

"Don't look at the polar bears and the European Space Agency, there seems to be some movement on the side, but in the end it may depend on China and the United States."

Watanabe saw it very thoroughly.

In terms of Dongying's strength in the aerospace industry, it is definitely impossible to build the Starlink system by itself.

Besides, even if you are formed, you can only use it in markets such as Dongying.

China, the United States and other places must not be allowed to use it.

In the Dongying market, local car companies such as Toyota, Nissan, Honda, and Suzuki occupied an absolute monopoly position.

Whether there is a Starlink system or not, it does not affect their market share.

In that case, why spend so much money on Starlink?

As for whether Starlink can be linked to 5G, this is something that communication manufacturers need to consider, not what car companies should think about.

"If that's the case, then we need to communicate with Nanshan Automobile Group in Huaxia at that time."

"Daystar Technology's Starlink system will definitely be handed over to Nanshan Auto Parts for production."

When Tetsuaki Kobayashi said this, he was a little depressed.

Toyota's relationship with Nanshan Automobile Group is much worse than that between Volkswagen and Nanshan Automobile Group.

After all, Aisin Gearbox has to be suppressed by Nanshan Gearbox, and it has lost a lot of weight.

Except for Toyota's car companies, many other car companies no longer use Aisin's transmissions.

The situation of parts on Denso's side is similar, because of the emergence of Nanshan auto parts, they have almost no way to get a large number of orders from companies other than Dongying car companies.

Coupled with the impact of Xingchen Automobile and Jaguar Land Rover on models such as Lexus, the tooth marks on both sides are simply not so deep.

"I heard a news in the past few days, saying that Volkswagen is preparing to use the 6AT and other products of Nanshan transmission?"

Tetsuaki Watanabe abruptly changed the subject.

Fortunately, Tetsuaki Kobayashi is also more concerned about the Huaxia automobile market during this time, so he doesn't know nothing.

"It's true that there are rumors."

"At the Huaxia 3.15 party, Volkswagen DSG transmission failure was exposed, and this topic made a lot of trouble on the Internet in Huaxia, which had a very big impact on Volkswagen."

"So Volkswagen should also be adjusting the relevant strategy internally, considering buying some gearboxes from Nanshan Gearbox."

"In addition, they have also begun to contact Aisin in the United States, and it seems that they are considering using some of Aisin's gearboxes."

Tetsuaki Kobayashi combined the movements of Volkswagen in Huaxia and the United States, and quickly gave his own guess.

Not to mention, this speculation is very close to the truth.

"It seems that Volkswagen has really started to reflect on its DSG strategy this time, and if we continue to stick to it, it will be a good thing for us."

Watanabe said with a little regret, "The relationship between Volkswagen and Nanshan Automobile Group is also not good, right?" ”

"Yes, they have also been fighting for many years, and the relationship is not good at all." Tetsuaki Kobayashi immediately replied, "But I didn't expect them to be able to accept Nanshan Automobile Group again." ”

In Kobayashi's view, it is very rare for an international auto giant to bow to a local Chinese company.

In particular, this company is still Volkswagen.

However, Watanabe Yoshiaki is more open-minded.

"Since Volkswagen can accept the easing of relations with Nanshan Automobile Group, there is no need for us to blindly fight."

"Everyone has been fighting until now, in fact, the market share has almost been set, and it will not benefit anyone to continue fighting."

"For example, the price of the 6AT gearbox, the price of the two of us should be about the same, right?"

"At this time, if they keep cutting each other's prices, I believe it is not what they want to see, and they will not expand their market share too much because of more price reductions."

I have to say that this point of view of Yoshiaki Watanabe is still reasonable.

If Cao Yang hears it, he will probably support his point of view.

In the international auto parts market, large enterprises have formed a tacit understanding between each other, and they should not kill each other too hard, which is also an unspoken rule.

In the past, Dongying's parts companies were a little too much in this regard, so they were cleaned up by the United States with anti-monopoly laws.

But that doesn't mean it's going to go away.

That's impossible.

After all, this involves the real money of various parts companies.

"Then let's take the opportunity to take the initiative to contact Nanshan Automobile Group?"

Tetsuaki Kobayashi asked tentatively.

"Let's take the Starlink vehicle system as an opportunity to get in touch with them."

"When the time comes, if their system is really used in Huaxia, then we don't think there are too many options."

"In that case, let's just communicate early and see if we can make this matter a little more satisfying."

"I can take this opportunity to mention the division of the gearbox market."

With this instruction from Watanabe Tetsuaki, Tetsuaki Kobayashi can be regarded as knowing it.

The relationship between enterprises and enterprises is sometimes the same as the relationship between countries and countries, there are no permanent friends, only eternal interests.

……

"Aimoha, I heard that the BMW headquarters and the Volkswagen headquarters have communicated with the European Space Agency, and their Starlink satellite systems are estimated to be unable to come out in a short time."

"At that time, if the vehicle machine system really wants to be combined with Starlink, then in Huaxia it can only be used by Daystar, and in the United States, it is with Space Exploration Technology Company."

"As for other markets, it depends on who is better in the end."

"In this case, are you BMW Huaxia ready to contact Daystar Technology in advance?"

As the general manager of Volkswagen Huaxia, Vonder must also know Aimoha, the general manager of BMW Huaxia.

Even from time to time, they will meet and communicate at some chamber of commerce activities.

So don't look at the competition between BMW and Audi, the relationship between the big bosses is not necessarily very bad.

"I also heard about this, Starlink, there are only a few players who have the strength to participate, and the strength of the European Space Agency is still inferior to that of the United States and Huaxia."

"Even compared to the United Rocket and Space Corporation on the polar bear's side, it's a lot worse."

"In this case, I think it is wiser to recognize the reality in advance and think about countermeasures."

Amoha didn't beat around the bush and just said what he thought.

Everyone is a German car company, and the problem in this matter is the same.

If you take the same approach, it will be beneficial to consider it from any angle.

At that time, the headquarters will not easily question them.

"Yes, there are not many players who are qualified to come to the stage of Starlink, and it is still compared to the aerospace strength."

"If Starlink's influence is really that big by then, then we don't have much choice."

Vondel sighed and had to admit that Aymoha had a point.

However, in the matter of gearbox, the relationship between Volkswagen and Nanshan Automobile Group has eased, so he is not particularly worried.

As for Aimoha, he doesn't have to worry about it.

Among the various car companies in Europe, the relationship between BMW and Nanshan Automobile Group is the best.

Even Amoha himself has some personal relationships with Cao Yang.

"Yes, I'm going to find a time to go to Nanshan Automobile Group in the near future to communicate."

"If you want to develop in the Huaxia automobile market, it should not work if you don't communicate with them well."

As soon as Aimoha said this, Vondel also had the idea of going to Nanshan Automobile Group for a good exchange.

Now that you have let go of your grievances, let's maximize your benefits.

(End of chapter)