"Our group will have more and more products that lead the world in the future."

"In the future, everyone may get used to it slowly."

"Produced by Nanshan, it must be a high-quality product."

"This has been proven to be true until now."

Zeng Tingting could see that Cao Yang was in a good mood today, so she also chatted for a while.

"By the way, Jaguar Cullinan is about to go on the market, and some of the facelifted models of our Xingchen Motors are also going to be launched one after another, right?"

"Are there any special marketing measures that are being considered at that time?"

Although Cao Yang's main focus has not been on automobiles in recent years, it does not mean that the automobile business is not important.

On the contrary, the automobile business is actually the basic plate of Nanshan Group.

In particular, the sales of Xingchen Automobile and Jaguar Land Rover are now stable and rising, which can provide sufficient liquidity and income for Nanshan Group every year.

This is something that should not be given up lightly.

"This time, Xingchen Automobile, Future Auto and Jaguar Land Rover jointly launched a brand promotion campaign, and we are ready to take the listing of Jaguar Cullinan as an opportunity to do a good job."

"For some old users, we will also launch some brand feedback activities."

"For example, invite people to come to the factory to see how their cars are made, or go to the track to experience the joy of driving at super speeds."

"Basically, we have formed a relatively mature customer maintenance system."

Zeng Tingting is mainly responsible for the related business of Nanshan Automobile Group, whether it is a vehicle or a part, she knows it very well.

"In this area of maintenance work, we can do more cooperation with Autohome."

"There are some things that they can do it, and it will be much more convenient."

"Now that there is a fan circle culture in the entertainment industry, in fact, luxury brand cars can also be appropriately engaged."

"It's just that it's not suitable for the OEMs to come forward and do it themselves."

As long as it involves car publicity, Cao Yang will think of Autohome.

As the royal publicity media of Nanshan Automobile Group, Autohome plays a very huge role.

"Well, Jaguar Cullinan's marketing campaign this time is the result of many communications between Jaguar Land Rover Huaxia and Autohome."

"In the future, our future car will also focus on a few activities to hype up some gimmicks."

Although Jaguar Land Rover Huaxia's business is now in charge of Pan Jianghui, Zeng Tingting, as the deputy general manager of Nanshan Automobile Group, is in charge of all marketing work.

"This year, the fashion trend of Jaguar Motorcycles and Land Rover Bikes has been doing well."

"Now Jaguar Cullinan, as the first SUV since the establishment of Jaguar Motors, is the most high-end model of Jaguar Motors, so we must do a good job."

Although there is a gap between Jaguar's brand power and Rolls-Royce, Cao Yang still has relatively high expectations for the Jaguar Cullinan, which is being upgraded and developed by Rolls-Royce Cullinan.

To a certain extent, this is also an important model of Jaguar Motors Huaxia.

Because this car, like Jaguar motorcycles, was designed and developed in Jaguar Land Rover Huaxia R&D Center from beginning to end.

The whole process has nothing to do with the English headquarters.

Of course, the car will also be produced by the Modu factory and exported to all over the world to make some contributions to Huaxia's automobile export business.

……

In the 2013 Huaxia auto market, the most concerned must be Volkswagen's DSG incident.

Although 3.15 has been around for a while, related topics have popped up from time to time.

This made Volkswagen feel very painful.

However, after seeing the Jaguar Cullinan in full force on the Internet such as Autohome today, Vondel and Strauss finally breathed a sigh of relief.

They would rather all the heat of the automotive industry be attracted by Nanshan Automobile Group than hang on the hot search.

"It is said that Nanshan Automobile Group has a huge influence in the field of propaganda in Huaxia, and it is difficult for people who have not really stayed in Huaxia to understand the meaning of this sentence."

Strauss holds a cup of coffee and stands with Vondel next to the glass curtain wall, admiring the spring scene outside.

Although sales of both the Volkswagen brand and the Audi brand have not yet recovered, they have begun to show signs of stopping their declines and rebounding in the past week.

This is definitely good news for Volkswagen Huaxia.

"Yes, there is really no need to make the relationship with Nanshan Automobile Group too stiff in the future, otherwise we will suffer in the end."

"Follow the customs of the locals, since you have arrived in China, you will survive according to the rules of China."

Vondel also feels a bit of a realisation now.

I have been tossing for so many years, and I haven't come up with any tricks.

It's better to earn money honestly.

"Judging from the current situation, Nanshan Automobile Group still has great expectations for the Jaguar Cullinan, and seems to be ready to build it into its most high-end model."

"It is rumored that the starting price of this car is more than 5 million yuan, and some of the interiors inside are made by hand."

"What's even more exaggerated is that they are more than five meters in size, but they are the main four-seat layout, in order to make people feel super luxurious."

"This design concept is really very different from the past design concept of Nanshan Automobile Group, but it is a bit British."

Strauss is now in the mood to comment on the Jaguar Cullinan, because there is no car in the current Audi model that is positioned the same as the Jaguar Cullinan.

"Strauss, don't you think this Jaguar car is a bit special?"

"Since Nanshan Automobile Group acquired Jaguar Land Rover, it has always wanted to transfer Jaguar Land R&D and production centers to Huaxia."

"It is said that the models launched in Huaxia will be developed in the Jaguar Land Rover Huaxia R&D Center."

"In the future, the R&D institutions and production plants in England will only play some auxiliary roles."

"I don't know if this change is good or bad."

The authorities are confused, and the bystanders are clear.

Jaguar Land Rover's actions, other car companies can't see it at all.

However, the automotive industry in England has very little influence in the world right now, so no one has paid special attention to it.

"It's certainly not a good thing for those at Jaguar Land Rover's headquarters."

"But for the people of Nanshan Motor Group and Jaguar Land Rover Huaxia, it should be a good thing."

"As for Jaguar Land Rover's competitors, whether it's good or bad will have to be seen again."

"If Jaguar Land Rover is on the right track, then the pressure on its competitors will be greater."

"In turn, its competitors are going to be happy."

Both Vondel and Strauss are paying attention to Jaguar Cullinan's IPO activities, not to mention various media outlets.

This time, Jaguar Land Rover found a hotel near the Bund to hold an event, and the mainstream automotive media across the country were also invited.

Anyway, it's good to eat and drink, don't speak ill of me.

"Mr. Yu, I feel like driving the Jaguar Cullinan on the street, it's like telling others that I'm very rich."

"The domineering and exposed body structure, the length of more than five meters, and the gold-plated leopard logo will leave a particularly deep impression."

"I'm a little worried about whether their badges will be stolen."

He Ling followed Yu Yu to participate in the launch event of Jaguar Cullinan today.

This car is within Nanshan Automobile Group, and it is a model with a relatively long development cycle.

Of course, this also has something to do with the style of the route it takes.

If you want to go the ultra-high-end route, and the results are similar to other models, it is obviously impossible to succeed.

Therefore, where it should be handmade, it should be handmade, and where expensive materials should be used, expensive materials should be used.

There are even times when expensive is king, and expensive is one of the judging criteria for Jaguar Cullinan's choice.

"I heard that within the Nanshan Motor Group, Jaguar Cullinan is ready to be pulled out to fight Rolls-Royce."

"Such a car must give people a high-end atmosphere and high-grade feeling."

"Judging from the current situation, Jaguar Cullinan's design has achieved its initial purpose."

"It is estimated that the people of Rolls-Royce will also be entangled in whether they want to make an SUV model in the future."

Whether it is in China or the world, the popularity of SUV models has actually been rising.

Otherwise, there would not be so many car companies that began to enter the SUV market.

Jaguar Cullinan's attempt is not the earliest, but it is naturally not too late to enter mass production at this time.

After all, the SUV models of Rolls-Royce, Lamborghini, Maserati and other car companies have not yet been born.

"In the past, within Nanshan Automobile Group, I wanted Xingchen Automobile to assume the role of the highest brand power."

"At present, the performance of Xingchen Automobile is also very good."

"But if you want to get to the line of ultra-luxury brands, some historical background is really necessary, otherwise the story is a bit difficult to tell."

"Nanshan Automobile Group did not put the Cullinan car in Xingchen Automobile, but used it as a new model of Jaguar Motors, which I think is more correct."

He Ling circled around Cullinan several times, constantly giving various comments.

On other exhibition cars, there are also various media taking pictures.

Although I came here to eat, drink and have fun, I definitely had to do business.

"Yes, Jaguar is an English brand, so is Rolls-Royce, and even Bentley cars of the same level are also English brands."

"In terms of the influence of the automotive industry now, Anglia is definitely not good."

"But when it comes to ultra-luxury brands, they still have a lot to offer."

As soon as Yu Yu said this, He Ling couldn't help but nod and said, "That's true, when it comes to luxury brands, Europe naturally gives people some more convincing feelings." ”

"The auto industry in the United States, Dongying and Korea is also very developed, but there is no real super first-line luxury brand."

"Nanshan Automobile Group took Jaguar Land Rover into the bag, which was really a good move."

Looking back from now on, Nanshan Automobile Group's heavy acquisition of Jaguar Land Rover a few years ago is estimated to be regretted by most car companies for not making a move.

After being acquired by Nanshan Automobile Group, Jaguar Land Rover not only began to turn a profit in the second year, but also increased its sales volume and profitability every year.

So far, Jaguar Land Rover's profit alone has exceeded the original acquisition amount.

Not to mention the benefits brought by the improvement of the overall value of Jaguar Land Rover to Nanshan Automobile Group.

To put it mildly, if Ford wants to buy Jaguar Land Rover back, even if Nanshan Automobile Group is willing to sell, the price will definitely more than double.

"There are many cases of domestic car companies acquiring overseas car companies, but the most successful one so far is the acquisition of Jaguar Land Rover by Nanshan Automobile Group, and then the acquisition of Volvo by Geely Automobile."

Yu Yu's judgment basically represents the unified understanding of the domestic automobile industry.

For example, the cases of the acquisition of Saab by the Imperial Capital Automobile Group are completely a joke, and they have not made any names.

Yangcheng Automobile Group has also received some of Alpha's model technology, and it has not made any sparks of its own.

As for some of the other acquisitions, they have either become failures or have been losing money.

It has become a warning education theme in the industry.

"Nanshan Automobile Group has engaged Nanshan Hongqi with Chuncheng Automobile Group in China, and on the other hand, it has engaged Jaguar Motors."

"In addition, Xingchen Automobile also takes the high-end route."

"In the future, the development of Huaxia's automobile industry depends on Nanshan Automobile Group."

Yu Yu, who has so much emotion in his own person, is not to mention other media.

Whether it is NetEase Auto Channel, Yiche.com, or other media, they are very optimistic about the situation of Jaguar Cullinan.

It was in this atmosphere that the launch of the Jaguar Cullinan officially began.

"Mr. Cao, don't you really go up and say a few words?"

Seeing that it was time for Pan Jianghui, general manager of Jaguar Land Rover Huaxia, to take the stage, he confirmed with Cao Yang again.

After all, he is also self-aware, and he knows that in terms of popularity, he is not known how many levels he is behind Cao Yang.

If Cao Yang can come to power in person, it will not be a bad thing for Jaguar Cullinan.

Not even for him personally, it's not a bad thing.

After all, the company's performance is good, and the more comfortable his life as a general manager will be.

"I won't go up, but when the time comes, the first car off the assembly line will be transported to Yangcheng as one of my daily cars."

"When the time comes, I will also take a few photos of the experience of driving or riding the Cullinan on Weibo."

Although Cao Yang does not plan to go on stage to steal the limelight with Pan Jianghui, he must help with publicity.

Such a blockbuster model, not only Pan Jianghui attaches great importance to it, but Cao Yang himself also attaches great importance to it.

For a car company, although sales volume is very important, brand influence cannot be ignored.

The Jaguar Cullinan is not used to hit high-target sales, it is used to enhance brand power.

Of course, according to Cao Yang's estimates, the sales of the Jaguar Cullinan are also worth looking forward to, and there will be no problem in selling thousands of units a year.

As for whether you can sell more, it depends on the performance of the market.

"That's great!"

"With Mr. Cao, the richest man in the world, to help promote it, I think Jaguar Cullinan will definitely have a very good start."

After Pan Jianghui said this, he was ready to take the stage.

As for Cao Yang, although he didn't go on stage, he was also guided by the beautiful hostess to sit down in the center of the front row of the audience.

Over there, Zeng Tingting and others have also taken their seats.

"Distinguished guests, dear media friends......"

Pan Jianghui's opening remarks were flat and steady, and they were not distinctive.

This is also a normal start to most of the activities.

"Cullinan's car is ......"

"As a luxury brand with English origins......

Pan Jianghui first spent more than ten minutes to give a good introduction to Cullinan's background.

Then we get down to business.

"The Cullinan is equipped with the latest improved W16 engine of Nanshan Engine, and the output reaches ......"

"With the most advanced 10AT of Nanshan gearbox, it can give consumers ......"

"Its interior ......"

"Its chassis ......"

"It looks ......"

Pan Jianghui said as he formally introduced the various configurations of Cullinan.

Although there are already exhibition cars for static experience and photos of various media during the day, there is definitely no official introduction to the details.

"In order to meet the different needs of different consumers, our Cullinan offers a bulletproof version and an executive version ......"

"In the end, what everyone wants to know is definitely the price of Cullinan......

"The executive version starts at 4.9999 million yuan, and there can be some equipment for additional additions."

"The bulletproof version starts at 9.9999 million yuan, and there are also some equipment to choose ......"

"I can say with absolute certainty that the Jaguar Cullinan is the most luxurious SUV in the world, and there is no one of them!"

With Pan Jianghui's introduction, some friends who have been watching the live broadcast can't sit still.

With a starting price of 4.9999 million yuan, the space in this market is actually very small.

There are only a few brands that can compete with Cullinan.

"Lao Song, do you think it's necessary for our brand to consider launching an SUV?"

As the general manager of Rolls-Royce Huaxia, Zhong Hualong has actually been thinking about whether to propose to the headquarters to develop SUV models in the past year.

Not to mention other markets, the growth rate of SUVs in Huaxia is much higher than that of sedans, and this trend has not changed yet.

And Rolls-Royce doesn't have an SUV model so far.

"Mercedes-Benz and BMW are currently growing in sales in China, and the contribution of SUV models is very huge."

"The sales of the two luxury brands, Land Rover and Xingchen Motors, are also mainly contributed by SUV models."

"Now even Jaguar has started to produce SUVs, and at present, public opinion is very optimistic about the Jaguar Cullinan's SUV."

"I think it's not only necessary to consider launching an SUV model, but also ask the headquarters to speed up research and development, and strive to launch our own SUV in the next three years."

Song Zhiming, as the sales director of Rolls-Royce Huaxia, has a very resolute attitude.

He had previously proposed to ask the headquarters to develop SUV models, but it has not been taken seriously.

Don't look at the sales volume of Huaxia, it is reasonable, but the status of Huaxia Branch in the headquarters is not high at all.

Song Zhiming hopes to improve his status by increasing sales in Huaxia.

"Do you think the future of the Jaguar Cullinan is worth looking forward to?"

"That's not a low price at all."

Zhong Hualong didn't expect his sales director to be so optimistic about Jaguar Cullinan, which is a bit of a big problem.

You know, with the price of the Jaguar Cullinan, there is already a certain overlap between the price of its model and that of Rolls-Royce.

Even if one is a sedan and the other is an SUV, there will also be a certain amount of competition.

"The power performance of the Jaguar Cullinan is very good, the appearance is very recognizable, and the luxury atmosphere is very strong."

"The interior design is also luxurious, taking into account the various needs of the wealthy."

"In addition, Jaguar's brand power is not low, and the marketing methods are very powerful, and the sales in Huaxia are still worth looking forward to."

As soon as Song Zhiming explained this, Zhong Hualong couldn't help frowning, and found that he couldn't find a basis for refutation.

Because these are all facts.

"Then do you think the appearance of Cullinan will have an impact on the sales of our Phantom and other models?"

Originally, he was just struggling with whether Rolls-Royce should develop an SUV, but now he is starting to worry about whether his sales will be affected.

After all, they said at the press conference that they are the most luxurious SUV models in the world.

The design in all aspects is enough to shock its peers and is very lethal.

This kind of car will really put pressure on Rolls-Royce.

"It's hard to say now, but when everyone mentions the models of super luxury brands in the future, it is estimated that they will not only consider our Rolls-Royce, but also Jaguar."

"Invisibly, it can be regarded as improving Jaguar's brand influence by several levels."

Song Zhiming gave his judgment quite affirmatively.

This judgment is obviously not good news for Rolls Royce.

After all, before this, although Jaguar was also an ultra-luxury brand, its influence was not at the same level as Rolls-Royce, at most it was on par with Bentley, or even inferior.

But now Jaguar Cullinan, the so-called world's most luxurious SUV model, has changed the pattern all at once.

The point is that even if Rolls-Royce wants to refute, it can't find a reason to refute.

Because they don't even have an SUV model, how can they refute that the Jaguar Cullinan is not the most luxurious SUV in the world?

However, once Cullinan's name is confirmed, then the Jaguar brand can threaten Rolls-Royce to a certain extent, at least in China.

Even if Rolls-Royce launches its own SUV model in the future, it will still be compared with the Jaguar Cullinan.

"You will sort out the relevant information about the Jaguar Cullinan later, and I will report to the headquarters."

"Our SUV models must also start designing as soon as possible!"

Zhong Hualong thought about it and felt that he couldn't hesitate any longer.

Otherwise, the situation will be even more passive in the future.

(End of chapter)