Huaxia netizens look at cars, and sometimes it has nothing to do with whether they will buy a car.

It's like a bunch of people there who are hotly discussing which sports car is better, Ferrari, Porsche and Xingchen Motors, all of them spitting, talking very fiercely, and researching very thoroughly.

Actually, they can't afford it.

But it did not affect the enthusiasm of the discussion.

This time, Jaguar Motors released the Cullinan, known as the world's most luxurious SUV, which naturally caused a lot of heated discussions.

"I like Jaguar's logo so much, domineering!"

"Cullinan is going to provide a different toy for the rich."

"Jaguar is getting more and more domineering, and it really has a good father."

"I am Qin Shi Huang, everyone V I buy a Cullinan for 50, and I will make you a county order in the future!"

"Even Jaguar, which does not produce SUVs, has begun to engage in SUVs, waiting for Bentley and Rolls-Royce SUVs."

"Porsche has achieved a counterattack in sales with SUV models, and Jaguar can counterattack with Cullinan?"

"Sure enough, it's still the SUV that everyone is looking forward to."

……

All kinds of netizen comments have made Jaguar Cullinan's popularity very high.

In the media such as Autohome, there will naturally be no shortage of related articles.

"First of all, from the appearance point of view, the front face of the Cullinan is relatively delicate as a whole, and the grille shape uses a waterfall design, which looks very sporty."

"The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive high and low beams, automatic steering, delayed shut-off, etc."

"COMING TO THE SIDE OF THE CAR, THE BODY SIZE OF THE CAR IS 5341MM*2000MM*1837MM, AND THE SIZE IS DEFINITELY BIG ENOUGH."

"The car uses rustic lines, the side of the car looks very plain, with large thick-walled tires, the overall visual effect is very cold."

"Looking ahead, the Cullinan's rear lines are sharp, the taillights show a sleek and simple design, and the unique shape of the exhaust pipe creates a good aura."

"In terms of interior, the interior design of the Cullinan has taken a full route, and the overall shape is remarkable......

"Let's take a look at the central control, the car is equipped with a touch-screen LCD central control screen, which makes the interior style impressive, and it looks quite elegant."

"Let's take a look at the dashboard and seats, the dashboard design is remarkable, and it looks like a strong sense of technology......"

Whether it is an article or the evaluation video of some female anchors, they have been put to the top of Autohome in the most conspicuous position.

It can be said that the resources that Nanshan Automobile Group can coordinate here have been matched to it.

In order to show their support for Nanshan Automobile Group, some wealthy people with business contacts have also said that they have placed an order for Cullinan.

Cao Yang is the richest man in the world and the richest man in China, and has huge influence in both the industrial and Internet circles.

The venture capital departments of Nanshan Investment and Weibo have also low-key invested in many companies over the years, and have some relationships with many wealthy people.

Besides, Cullinan's car is really good.

In particular, the bulletproof version can fully meet the needs of the rich.

So just in the first week of listing, more than 500 orders were obtained.

That's a very high figure for an ultra-luxury car.

Even Cullinan's production plan is about the same in a month.

Of course, if the market is very hot, there is no big problem in wanting to improve.

"Mr. Cao, our Cullinan has succeeded this time, at least Huaxia is very recognized by consumers."

"Today, the first batch of models we exported are also officially loaded and will continue to be sent to all over the world."

"With Jaguar Automobile's current global influence, there is no reason why sales outside of China will be lower."

Pan Jianghui is now full of confidence.

He is now also the Vice President of Jaguar Land Rover, with full responsibility for the China region.

Before being acquired by Nanshan Automobile Group, Jaguar Land Rover's popularity in China was not high, and its global sales were so-so.

But now Jaguar Land Rover's popularity in China is almost comparable to Mercedes-Benz BMW.

In terms of sales, it is also up significantly from when it was acquired.

Especially in Huaxia, it has more than doubled.

"Jaguar's potential is indeed very large, and it can grow its scale to about 1 million."

"The current SUV is a test of the waters, and if it is suitable in the future, it is not impossible to consider pushing another one."

"Of course, now that the competition in the auto market is becoming more and more fierce, you can't blindly invest."

For example, a car like Jaguar, Cao Yang has no intention of letting it rush to compete with brands like GM and Volkswagen.

There's no way to even compete with Mercedes-Benz and BMW.

Because Cao Yang doesn't want to be like BMW, producing hundreds of thousands of entry-level models.

This is harmful to brand power.

It's like Porsche and BMW, if there is any special difference in quality and technology, in fact, there is none.

But everyone thinks that Porsche is more luxurious than BMW.

One of the most important reasons is that Porsche models cannot be found in China within 500,000 options.

Unlike BMW, almost all of the best-selling models are within 500,000.

Although the sales have gone up and the data is good, it is really a bit difficult to say who will win in the end.

In terms of weighing sales and brand power, finding a relatively middle ground is something that Cao Yang has been working on.

For example, Jaguar, the global sales volume is about 1 million units, and the sales volume in Huaxia will be about 200,000 or 300,000 units in the future, which is enough.

No matter how much it is, it will be very difficult to achieve.

Even the goal of 1 million is challenging for Jaguar now.

"I will take a good look at Jaguar's market plan for the next five years internally, so that it can develop rapidly in China and around the world."

"In addition, Tianzhu seems to be more optimistic about Jaguar, should we consider setting up a branch there?"

Taking this opportunity, Pan Jianghui also reported to Cao Yang about the establishment of Jaguar's overseas branch again.

Tianzhu, as a former colony of England, has a relatively high degree of recognition for various brands in England.

Pan Jianghui analyzed it for a while and felt that the market over there was still worth looking forward to.

Don't look at the many poor people, but there are also many rich people.

"Naturally, Tianzhu can sell cars over there, but I hope that Tianzhu Market will take a different plan from other places."

"We can find local dealers for in-depth cooperation and hand over all the local sales, maintenance and after-sales business."

"We are only responsible for transporting the corresponding model to Tianzhu after receiving the car, and the rest has nothing to do with us."

Obviously, Cao Yang does not plan to set up a subsidiary in Tianzhu to vigorously explore the market.

He didn't want to work hard for a few years to earn money and then get it all penalized in a certain year.

The Tianzhu market is not worth his deep cultivation.

But the money and sales volume of the Tianzhu market can be wanted.

"This model is generally relatively rare, and some foreign brand models used a similar method when they entered China in the early days, but it would lead to confusion in all aspects such as after-sales."

Pan Jianghui is analyzing this matter from a relatively objective standpoint.

However, Cao Yang's attitude is very firm, that is, he will not set up a branch in Tianzhu.

And also pointed out the problem of the unreliable Tianzhu market.

In this regard, Pan Jianghui must only seriously implement it.

……

The launch of Jaguar Cullinan not only brings the world's most luxurious SUV model to Chinese consumers, but also brings many of the latest configurations to everyone.

Among them, the headlights and rear taillights provided by Xingyu Lights to Cullinan are more interesting in the industry.

Especially for headlights, Xingyu Lights, as the first company in China to apply LED lights to mass-produced models, has won countless orders in the domestic lamp market over the years.

They have also gradually formed four series of halogen headlights, xenon headlights, LED headlights and laser headlights, which fully meet the configuration needs of various models in China.

Even Audi is using Xingyu lights.

This time, the Cullinan's headlights have various functions such as LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive high and low beams, automatic steering, and delayed shutdown.

Although the most avant-garde laser headlights have not yet been used, considering Cullinan's stability requirements, the current choice is not bad.

"Mr. Zhou, after the information about Cullinan's headlights was announced on our official website, there were several more OEMs looking for us to communicate with the lights."

"In particular, car companies such as Mercedes-Benz, BMW and Porsche, which used to use only a small part of our lights, still prefer the lights of Hella and Koitoto."

"But I think this is an opportunity for them to make a big difference and realize that our lighting technology is already the best in the world."

Zhou Wenjing is the head of the sales department of Xingyu Auto Lights, and he has witnessed the development and changes of the company over the years.

She has basically dealt with each other in mainstream domestic and foreign automobile companies.

Even if the two sides have not yet cooperated on the order, there have been some preliminary contacts.

Of course, for some car companies, after the initial contact, if people are not interested, you will not even be able to meet them if you go to find them.

But this time, things are starting to change.

"The headlights we supplied to Cullinan basically equipped all the functions that everyone needs."

"It's a really good idea to take this opportunity to expand the share of the luxury car market."

"However, there is no need to blindly quote the price too low when quoting, which does not have much of a promotion effect on obtaining orders for luxury cars."

"On the contrary, we can show our technical advantages and let those luxury cars see our strength."

"Porsche, in particular, has always wanted to get into their global supply chain, but they haven't let us in."

"This time, he actually took the initiative to communicate with us, so let's see if we can do it."

Although Xingyu Auto Lights also has shares of Nanshan Investment, their development is relatively independent.

Even if it is to supply parts to Nanshan Automobile Group's competitors, Cao Yang has no opinion.

Even in the company's rules and regulations, it is specifically stipulated that information about the schedule of a competitor's new model cannot be shared with unrelated people.

This will at least alleviate the opponent's concerns to some extent.

As for whether they believe it or not, that's up to them.

"We have produced a lot of lights over the years, and many models of Xingchen Automobile and Jaguar Land Rover have also been supplied, but there is really no time that the publicity effect is as strong as this time."

"It seems that the Cullinan, the world's most luxurious SUV, will have a greater impact on the market than we imagined."

Zhou Wenjing is Zhou Ling's niece, so although it is a superior-subordinate relationship, she is also more casual when she speaks, and she can communicate anything she thinks.

"Jaguar did not produce SUVs before, and even many luxury brand car companies did not produce SUVs before."

"So in the top luxury SUV market, there is actually a lack of a phenomenal product that can be handled."

"Now that Jaguar Cullinan has seized the opportunity to become this phenomenal product, the impact is naturally huge."

Zhou Ling has also dealt with countless OEMs over the years.

When everyone eats and communicates, they will definitely talk about various things in the industry.

So she actually understands the market situation of the automotive industry.

Don't underestimate the people of the auto parts supplier, maybe they are much more powerful than the people in your OEM.

"It's good to sell a few more Cullinan, so that our headlights can also be produced a few more."

……

When Jaguar Cullinan set off a wave of discussion in the Chinese automobile market, a Boeing 767 slowly landed at Hongqiao Airport.

Tesla's president, Musco, walked off the plane with a group of subordinates.

After a period of preparation, Tesla's first directly-operated store in Modu will finally open tomorrow.

Musco, who is full of expectations for the Chinese market, is naturally going to come over in person.

"Zhu, how to quickly distinguish which are new energy vehicles and which are traditional fuel vehicles on the streets of China?"

Zhu Yifan, general manager of Tesla Huaxia, personally drove a GL8 to pick up Musco and others.

What car to use to pick up the airport, Zhu Yifan also thought about it for a long time.

Normally, you must use a more luxurious car, so that you can better express your attention.

Whether it is the dreamer of Xingchen Automobile, Toyota's Alpha, or Mercedes-Benz's MPV, they are the first choice for high-end business reception MPVs in China.

However, considering that Musco is American, Zhu Yifan finally chose the GL8 produced by Modu GM.

It is estimated that Musco is also familiar with this car.

"Basically, it can be distinguished by the color of the license plate, as long as it is a green license plate, it is a new energy vehicle."

"This is also a kind of support policy for new energy vehicles in Huaxia in the past two years, and new energy vehicles can also be freely licensed in cities with limited licenses."

Zhu Yifan pointed to the speeding car outside while explaining the situation to Musco.

As an electric vehicle company, after Tesla enters the Chinese market, it must be most concerned about the market situation of electric vehicles in China.

As the world's largest automobile market, Huaxia's electric vehicle market is undoubtedly the largest.

Otherwise, Tesla would not be so eager to introduce the Model S to the Chinese market.

"The exposure rate of this new energy vehicle seems to be relatively high."

"I see that many taxis seem to be new energy vehicles?"

Musco asked with a frown after staring outside for a few minutes.

In his impression, the proportion of new energy vehicles should still be very low.

When you are in the United States, it is definitely not easy to see a few pure electric vehicles on the street.

However, on the streets of the magic capital, it is found that new energy vehicles can be seen everywhere.

This situation seems to be a little different from the information he knew before.

"That's the case, the price of license plates in the magic capital is relatively high, so the attraction of electric vehicles can be licensed for free is relatively large."

"Many consumers are willing to spend money on electric vehicles, which can not only save license fees, but also avoid paying purchase tax."

"Whether it is Future Automobile, Yangcheng Aion, or Changan Automobile and other car companies, they have launched a lot of electric vehicles."

"As for taxis, it's because the cost of operating electric vehicles has dropped dramatically after they are used as taxis."

"In addition, local policies are beginning to support the electrification of taxis, buses, and other operating vehicles."

"It can be said that the major cities in China have relatively large support for new energy vehicles, and it is also a very correct choice for our first Tesla direct store to be placed in the magic capital."

Zhu Yifan carefully explained the situation to Musco.

The latter quickly grasped the key point and said: "In this way, the magic capital is considered to be a city with a relatively high number of new energy vehicles among the cities in China?" ”

"Yes, the number of new energy vehicles in several cities of Modu, Imperial Capital and Yangcheng is relatively large."

Zhu Yifan and Musco chatted all the way to the hotel.

Then continue to report on some arrangements for the opening ceremony of the new store the next day.

In order to attract everyone's attention to the greatest extent, Tesla Huaxia also invited a lot of media to participate.

After all, as the world's first listed electric vehicle company, Tesla's stock price has risen rapidly this year, which can be regarded as attracting the attention of many people.

When you go to participate in the event, the media have car and horse fares to pay, and there is news to report, so everyone's enthusiasm is naturally relatively high.

"Editor-in-Chief Fang, I have sorted out the sales of Tesla's Model S in the United States, and their sales in the first quarter of this year have surpassed that of the BMW 7 Series and Mercedes-Benz S-Class, refreshing Americans' understanding of luxury cars."

"This time, they came with the momentum of this big victory, and it seems that they want to make some moves in Huaxia."

Lin Jiayan and Fang Dawen came here today to attend the opening ceremony of Tesla's first directly operated store in Huaxia and the launch of Model S in Huaxia.

Although it's only an electric car, Tesla clearly wants to make it happen.

Of course, the styling of this car is still relatively eye-catching, which can attract everyone's attention.

Otherwise, it would not have been possible to achieve that kind of results on the American side.

"The price of this car is indeed not cheap, but it is somewhat similar to the positioning of future cars."

"However, now the future car sales are SUVs, and Tesla's is a sedan, and there is no direct conflict for the time being."

"However, I have a hunch that Tesla and Future Auto will be the main competitors in the industry in the future."

"I just don't know what methods the future car will use to deal with Tesla, an outsider."

Fang Dawen looked like he didn't dislike the excitement.

The more various things happen in the automotive industry, the better their life as a media.

Otherwise, if nothing happens, they will be miserable.

"If Tesla really has a relatively large impact on the sales of cars in the future, then Nanshan Automobile Group will definitely not be indifferent."

"But at the beginning, it is estimated that there will not be too many direct movements."

"After all, Tesla is not too famous now, if the action of the car in the future is too big, not only will there be no way to suppress the other party, but it will be equivalent to advertising Tesla in disguise."

Lin Jiayan analyzes this problem from a relatively special perspective.

I have to say that her analysis is still very reasonable.

Tesla is now desperately trying to improve its popularity in China.

There are certainly many ways to do this.

Just like today, their opening event invited the first five owners to attend at the same time.

These car owners are celebrities in society, famous hosts, and entrepreneurs, all of whom can be used to promote them well.

Of course, as the first batch of Tesla owners of these celebrities, whether they spent money to buy a car, or whether the other party took this opportunity to give endorsement cooperation or other projects, only the parties know.

"People from Autohome also came over today, I just saw Yu Yu and He Ling, it seems that they also attach more importance to it."

"I just don't know if Musco knows the relationship between Autohome and the future of automobiles."

When Fang Dawen said this, he also turned his head and looked around to find out where the people from Autohome were.

The playful expression on his face couldn't be concealed no matter how much he could hide it.

"According to Tesla's own statement, they will be catfish in the electric vehicle industry, bringing consumers a completely different electric vehicle driving experience after entering China."

"Anyway, the marketing company that the other party is looking for, I think the level is quite high."

"It is estimated that they still have very high expectations for the Chinese market."

Lin Jiayan has studied the situation of Tesla in the past two days, and she has also seen some of their actions.

The more information you see, the more fun it becomes.

"Tesla is a listed company, and if they can achieve good performance in the Chinese market, then the stock price will definitely rise sharply."

"When the time comes, all their expenses in Huaxia can be recovered from these places."

Fang Dawen's opinion, it is estimated that Zhu Yifan, Mu Ke and others would be surprised if they heard it.

Of course, the two of them must not have dreamed as much now.

Because the event is about to officially begin.

(End of chapter)