Chapter 867 Bigwigs gather, industry standard setters

"This time, there are two main things that everyone is more concerned about."

"One is the export of automobiles, and the other is actually related to industry standards."

"In fact, strictly speaking, these two things are also closely related to a certain extent."

"For example, it is often troublesome for our own brand car companies to export their products to Europe."

"The main reason for this is that the other party uses various standards to card us."

"Therefore, everyone is also thinking about whether we can further restrict those international auto giants from entering the Chinese market by mastering the formulation of industry standards."

He even knows many CEOs of motorcycle companies, and has exchanged topics on many occasions.

In any country, a new car needs to be put on sale, and there are many review and confirmation processes to go through.

And Nanshan Automobile Group is now equivalent to mastering this switch.

"Mr. Yu, the influence of Nanshan Automobile Group in the Chinese automobile industry is getting bigger and bigger."

If you don't do a good job of after-sales problems, people won't want to buy your car.

To give an example, for example, in the future, the computing power chips related to automobile autonomous driving will be directly formulated according to the products of Nanshan Semiconductor.

Changan Automobile's passenger car business has been able to develop to today's level, and Nanshan Automobile Group has definitely contributed to it.

"These manufacturers are basically international auto parts giants, they have made money in China for so many years, and now they are engaged in ineffective investment, even if they make a little contribution to the development of local infrastructure."

"When our Huaxia motorcycles were exported to Southeast Asia, the market share once exceeded 80%."

As the general manager of Chuncheng Automobile Group, Zhu Zhengfeng is naturally very well-informed in all aspects.

This kind of thing that everyone pays special attention to in the industry, he specially asks people to investigate and understand various situations, and makes a simple report to him every day.

"It makes sense, it is best to take advantage of this opportunity to unify the industry practices, and don't let everyone fight their own people in the overseas market."

Yu Yu thinks that the current scene is a normal scene.

However, if the market ownership is very low, it is very loss-making to engage in after-sales service on a large scale.

"We want to snatch the cake from the international auto giants, and the roll is needed, but if we can't roll it, we will have no way to live."

"I am afraid that the lead of Nanshan Automobile Group may not be the best plan, especially the relationship between us and the United States, everyone knows it."

"However, electric vehicle-related parts can be done well."

And at different stages, different approaches are taken.

Even this time, he came to participate in the Huaxia Automobile Industry Development Forum, and one of the main topics brought by him was related to this topic.

This is also the easiest of the Nanshan companies to take out and retaliate against the United States one by one.

"When the time comes, all these investments will be wasted."

Changan Automobile has also begun to focus on the export market in the past two years, but the overall performance is average.

"No matter how much this matter is tossed internally by Magic Capital General Motors and Changan Ford, it will be useless in the end."

In the midst of chatting, Yu Yu threw out another bombshell news.

"yes, you've already felt that."

Taking this opportunity to express his attitude can be regarded as one of Cao Yang's goals.

But speculation is speculation, Nanshan Automobile Group itself has never officially said such a thing.

"If even such a company doesn't have a say in the industry, that's a strange thing."

This situation is certainly not conducive to long-term development.

"Another is after-sales maintenance, if the brands can cooperate and jointly open a joint maintenance center in some countries, the cost will be easier to control."

Most of the enterprises in the entire industry chain can make some money, so that the situation can be sustainable.

"It is nothing more than that some foreign-funded parts companies habitually purchase some components from overseas, or for the purpose of centralized production, put some parts in overseas production."

In particular, the enterprises of the Nanshan system will come up with a little new action every three or five times, as if they are always reminding everyone of their existence.

But in some parts of Southeast Asia or Africa, when everyone's sales are not very high, it is a good plan to join forces.

It's like the C919 has been successfully developed in later generations, but it has never been able to get airworthiness certificates from the United States, Europe and other places.

In the United States, General Motors, Ford Motor and other companies have joined forces to engage in Dongying car companies and Korea car companies, which illustrates this reason.

"The export market is indeed not suitable for disorderly competition, and with this industry development forum, I propose that all car companies export models are not allowed to be sold at a local loss."

"The impact of this matter may be greater than everyone thinks."

"After all, for most brands, the sales volume in a single country is often not very large."

Yi Jia is very clear about the stories of Huaxia's motorcycle industry exported to Southeast Asia back then.

"I heard that Zeng Tingting will also serve as the vice president of the China Automobile Association, and Nanshan Automobile Group will cooperate with the China Automobile Association to take the lead in setting up an auto parts standard development committee."

Among the domestic independent brands, in addition to private enterprises such as Geely and Great Wall, Changan Automobile's performance is relatively ideal.

"The situation in overseas markets is more complex, and it is not possible for all countries to use the same method."

"This leads to all kinds of problems in the after-sales side."

Zeng Tingting said this, Cao Yang really had some ideas.

Don't be stingy when it's time to sell favors.

Most of them are subordinate agencies of relevant departments or third-party agencies to complete some confirmations.

This is not the outcome he wants to see.

Therefore, Yi Jia's attitude towards this matter slowly began to change from the heart.

Anyway, the shutdown of GM and Ford-related manufacturers has no impact on Chuncheng Automobile Group.

The point is that local businesses have a very strong opinion of you.

The same idea is the West Wind Automobile Group.

Many localities are still rushing to ask it to come and invest in setting up factories.

Now that Cao Yang said this, it can be regarded as confirming everyone's speculation.

In the past, when Huaxia's vehicle and parts companies were not good, they could only open the door to welcome the auto giants to come in and develop the automobile market.

In business, sometimes you need to be domineering, otherwise everyone may want to bully you in the future.

"And as long as it passes the test of this laboratory, the relevant departments are directly recognized."

"It's certainly not a long-term solution."

This kind of manufacturer is clearly going to be unable to get along with Nanshan auto parts.

"This kind of work used to be done by Chuncheng Automobile Group and Xifeng Automobile Group."

"It is conservatively estimated that the sales volume of automobile exports this year will increase by more than 20%, which is higher than the growth rate of the entire automobile market."

Do you think this thing is reasonable?

But it will definitely take a long time to completely eliminate it.

Although Yi Jia was very distressed about the loss of profits on Changan Ford's side, there was no better way than to accept it.

After Zhu Zhengfeng saw Cao Yang, he immediately expressed the attitude of Chuncheng Automobile Group again.

"In the future, all vehicle-related tests can be completed here."

"One of the themes of this industry development forum is also the formulation of industry standards."

"Mr. Cao, this magic capital GM and Changan Ford, including GM and Ford's other affiliates in China, I don't think they can be allowed to resume production again."

"And the growth rate of exports is likely to be higher than that of domestic in the next few years."

"But because of the disorderly competition, it eventually led to the continuous reduction of quality and the plummeting reputation of various companies, and now there is almost no sales."

But now the situation is completely different.

"At that time, Nanshan Automobile Group will be responsible for making relevant standards, and after the final committee discusses and approves, it will be issued and implemented in the industry or through relevant departments."

This is definitely something that is very envied by various domestic joint venture car companies.

Tomorrow is the media day of the Yangcheng Auto Show, so whether it is the local media in Yangcheng or the automobile media from other places, all have come to Yangcheng.

I didn't make any money, and my competitors didn't make money.

"Anyway, there is no shortage of their models on the market, and if they are shut down, they will be shut down."

Especially in the development of new energy vehicles, Changan MINI was born after Cao Yang personally communicated with Yi Jia.

If you do the first year of junior high school, others will do the fifteenth.

"So you can discuss a centralized plan, such as several brands jointly investing in building a repair shop, or cooperating with a local dealer, or building a part of the sales shop and repair shop in the local area."

In this case, if the relationship between Changan Automobile and the other party is stiff, Yi Jia will definitely not be able to bear that result.

"But in fact, few of the electric vehicles we produce are profitable."

For companies like them with average performance, after-sales maintenance in overseas markets is even more of a problem.

"Mastering the core technology and mastering the market, it is inevitable that Nanshan Automobile Group will become an industry leader."

"The business struggle has developed to this extent, and we have no way back."

In addition, Ford's approach is indeed excessive, and after Changan Ford stopped production, a lot of market share was successfully eaten by Changan Automobile.

In the face of overseas markets, the approach that needs to be taken is definitely different.

……

"Therefore, China's automobile companies and parts companies can now formulate various industry standards according to their desired development methods."

In addition to the mini-car business, Changan Automobile has been researching and producing engines, and major parts such as engines and gearboxes for passenger cars have been supplied by Nanshan Automobile Group.

He Ling has been deeply involved in the automotive professional media for more than ten years, and she obviously has a very good understanding of the development status of the entire industry.

"Don't look at this laboratory, Lingnan University of Science and Technology is responsible for specific daily business, but in fact, it is controlled by Nanshan Automobile Group."

"Whether a new car can be launched in the future is closely related to Nanshan Automobile Group to a large extent."

"But the idea of a joint company is very feasible."

Different countries have different audit methods.

Unconsciously, Nanshan Automobile Group is already a well-deserved leading brother in the domestic automotive industry.

"Mr. Zhu, thank you for your support, I think so too."

It's not because the standard is in the hands of others, if you want to let you pass, you can pass, and if you don't want to pass, you will be stuck.

"I've heard that they've found other suppliers to design and make parts, and even some suppliers are buying equipment and putting it into new production lines."

If you don't go through any of the processes, your car can't be put on sale.

Therefore, in the future, how to avoid the vicious competition of motorcycles after the export of the automobile industry is a very meaningful thing.

"Mr. Cao, our group has officially held a meeting to make some preliminary preparations for Changan Ford's complete shutdown in the future."

To put it mildly, even if all the international auto giants withdraw from the Chinese market, it doesn't matter much.

"Mr. Cao, all independent brand car companies have used a large number of parts of Nanshan Automobile Group, and I think Nanshan Automobile Group can play a greater role in the handling of after-sales business in the export market."

The general managers of the two most influential automobile groups in China have said so, and it is conceivable that the attitude of other car companies can be imagined.

"If you invest more manpower and material resources, there will be huge losses."

"In this regard, we still have advantages in the Huaxia automotive industry."

Cao Yang spread his hands, obviously not caring at all about the lives of those manufacturers who dared to take orders from GM and Changan Ford in this situation.

"I didn't expect it to change now."

That's not the case at all.

Although he will also attend this forum, he will definitely not participate in the whole process.

Zeng Tingting is the actual person in charge of this automotive industry development forum, and she naturally has a better understanding of the demands of all aspects.

Cao Yang has always been very active in setting industry standards.

He Ling looked at the name on the seat nameplate and felt quite emotional.

Even the interests involved are actually not small.

It can be said that without the help of Nanshan Automobile Group, Changan Automobile's passenger car business would definitely not have such dazzling results as it is now.

Then they can be regarded as Cao Yang's enemies.

Even Chuncheng Automobile Group and Xifeng Automobile Group have no intention of jumping out to compete for the position of boss.

Only chips that meet the standards can be installed on the car, so you can kick out the foreign chip giants.

Every car market will have various protections for local companies, such as Dongying, Korea, and Germany.

……

After all, Changan Automobile is also a big customer of Nanshan Automobile Group, and if the relationship is really too stiff, it is actually a lose-lose result.

"This means that the business of certification announcements for some models has also been separated from the subordinate agencies of the relevant departments."

In terms of electric vehicles, the three electric parts are also supplied by Nanshan Automobile Group.

Eventually, it's easy to get into a vicious circle.

"Anyway, if you don't spend this money, there will be no way to stay in Huaxia in the end."

"The profit margin of export models must not be lower than that of the same type of models sold in China."

Although during this period of time, the suppression of enterprises in the Nanshan system was not so hot.

"Especially for electric vehicles, our production and sales are increasing rapidly, but the price is also decreasing."

For example, the polar bear and other Chinese independent brand car companies are better developed in places, and it is generally more appropriate for them to do their own thing.

Although it has been a bit long to build, the reputation has always been very good.

"With the development of electrification, the use of chips on automobiles has increased a lot, and we can also make some efforts in this regard."

On the contrary, subordinate companies such as Nanshan Hongqi and Chuncheng Volkswagen can also benefit from it.

"I feel that this should be another major new major support from the relevant departments after the United States dealt with Nanshan Automobile Group."

Is this because C919 really can't meet people's requirements?

Basically, there is no problem for any car brand to enter the Chinese market.

"So now Great Wall, Chery, BYD and other companies are also very interested in how to further expand the export market and how to build up the reputation of overseas markets together."

At that time, Zeng Tingting, who mainly participated on behalf of Nanshan Automobile Group, was Zeng Tingting.

Let Nanshan Automobile Group become the standard setter of the Chinese automobile industry, and the significance behind this matter is absolutely huge.

But in order to avoid unnecessary misunderstandings, Yi Jia of Changan Automobile also clarified his attitude after seeing Cao Yang.

They just stopped supplying parts to each other.

If you go abroad, you can do that, but if you go abroad, the price is so much, it's actually thankless.

"After the promotion of the 100% localization project of Nanshan Automobile Group for many years, the relevant parts can be found in the domestic production of cars today."

"I support the Nanshan Automobile Group to take the lead and unify after-sales service for everyone in some overseas markets."

"Overseas, our competitors are mainly local companies and international auto giants, and we still have to focus on cooperation."

Zhu Zhengfeng is very clear about this.

The White Swan Hotel is an old five-star hotel.

Zeng Tingting has obviously collected and sorted out the main issues of all parties and reported to Cao Yang in advance.

In any industry, it is definitely not the way to keep losing money.

Especially in the industry, using Internet thinking to build cars every day is not necessarily beneficial to the ecological development of the entire industry.

While the people in Autohome were whispering at the forum, Cao Yang was also very busy.

There are too many domestic car companies, and if there is no strong company to stand up and suppress the formation, then many things will be like a plate of scattered sand, and others will be bullied.

It can be said that even if the joint venture car company has any ideas, there is no way to change the situation.

"The mainstream domestic independent brand enterprises, all of which are very face-saving, and a group of CEOs came to participate in this meeting."

That is, the mood of the people of Modu Automobile Group and Changan Automobile Group will be a little more complicated.

"In the end, Nanshan Automobile Group's sales may not have declined, but increased."

Otherwise, when the time comes, if you run into a company that flips the table, it will directly cause a large loss to the entire industry.

Seeing that Yi Jia can truly accept the current situation, Cao Yang is also relatively happy.

"Not only that, but the wind tunnel laboratory located in Panyu will also be further expanded."

"On the contrary, Honda and other Toei motorcycle brands, even if the price is higher, they sell well in those places."

"If the investment is less, it will be difficult for consumers to find a repair shop, which will affect its development."

If we can take this opportunity to solve this problem, it will definitely be a good thing for Changan Automobile.

It shows that Nanshan Automobile Group has other backhands that have not been used.

As for the domestic joint ventures, one of their shareholders is in the venue today.

Shuangqing City, where Changan Automobile is located, is a big motorcycle city.

Although there is speculation that Nanshan Motor Group will not give GM and Ford's factories in Huaxia a chance to resume production.

Especially recently, GM and Changan Ford were directly shut down by Nanshan Automobile Group, and everyone's thoughts are even more complicated.

Therefore, Zhu Zhengfeng is willing to let Chuncheng Automobile Group contribute to completely drive General Motors and Ford out of the Chinese market.

"Coupled with the support of the relevant departments, the idea of the United States has completely failed."

"Although Nanshan Automobile Group lost the American market because of this matter, it also lost the share of General Motors and Ford Motor in China."

Cao Yang and Zeng Tingting first exchanged their views.

"Thank you for Mr. Yi's support and understanding, we have no second way to go in this matter."

Huaxia has started to move from a big automobile country to an automobile power, and everyone naturally does not want the standards of this industry to be in the hands of others.

"Even if I have to deal with them through some policy-level solutions, I can find a way to deal with them."

Although there are also regulations on the investment and holding ratio of international auto giants in factories cannot exceed 50%, it is actually very open.

"Mr. Cao is still amazing!"

This time, the China Automobile Industry Development Forum was held in the White Swan Hotel.

"No one will make any money at that time."

"That's right, if you need help from our Chuncheng Automobile Group in the future, just ask."

"Even in terms of vehicle sales, we can cooperate with a few local dealers to give full play to the advantages of one plus one is greater than two."

Even if not all car companies are united, it makes sense for three or five companies to engage in a small alliance.

That's a matter of the wise.

There is always a reason to find anyway.

"For Ford's participation in the suppression of Nanshan Automobile Group, we are completely on the side of Nanshan Automobile Group."

"Let's set up a company together to build up the overseas aftermarket."

It is still relatively rare to directly hand over this "switch" to the automobile companies themselves.

"The industry standard thing has been engaged in for several years, and there are various standards for traditional parts, and it is difficult to change it."

"In the past, we mainly focused on the three electric parts to formulate some standards, and the next step can be to set the industry standards for intelligent cockpit, automatic driving, intelligent networking and other related parts."

With the rise of Nanshan Automobile Group, it has led to the rapid development of independent brands such as Chery, Geely, and Great Wall.

"In terms of results, it's probably really like that."

"In addition, in terms of vehicle-grade chips, Huaxia was almost completely involved in it before."

There are some internal discussions that are not accessible to the media, but there are some forums that definitely welcome media coverage.

"In the closed-door meeting of the meeting, let's have a good exchange."

Regarding Yi Jia's idea, Cao Yang naturally agreed.

What's the point of tossing for half a day and not making any money as a result?

(End of chapter)