One super and many strong.

Huaxia's own brand car companies are generally such a pattern.

In this case, many projects led by Nanshan Automobile Group, as long as they do not affect their own interests too much, most of the automobile companies will not jump out to oppose it.

Therefore, this time the China Automobile Industry Development Forum, all topics are still relatively smooth.

Although some things may not have been reached at the meeting, the general direction of progress has been clarified.

Later, each company arranged special people to follow up and implement.

After some media reports, some of the content of this forum was also reported to a greater or lesser extent.

"The impact of this on the entire industry is very huge, and this is also where our Huaxia car companies have an advantage."

……

"The premium of our brand is decreasing rapidly, and the price that used to be doubled is not a problem at all."

"Do you purchase your three-electric parts from local suppliers in Huaxia, or do you want to cooperate with German parts companies?"

"Imperial Hyundai, Xifeng Yueda Kia, Modu GM, Changan Ford, Yangcheng Toyota, Chuncheng Toyota, and even North and South Volkswagen, which one has not been dealt with?"

The days when you could make a lot of money in Huaxia while lying down are obviously gone.

"This is basically the inevitable result of any industry that develops."

"If the price of Volkswagen brand models can be reduced, sales are still worth looking forward to."

As a result, what greeted him was a complete withdrawal from the Chinese market.

Volkswagen, of course, is no exception.

"Especially the parts related to the three electrics, which have attracted the attention of many people."

"The landscape is completely different now than it was ten years ago."

"It's just too difficult for us."

"Almost every car company has a main new energy vehicle, and our gap in this regard is still relatively obvious."

"Considering the hot sales of SUV models and the brand premium compared to sedans, our headquarters is ready to launch several SUV electric vehicles, which will be launched as a platform product in the next three years."

Austin has participated in the Yangcheng Auto Show in recent years, but this year's showrooms of these independent brands are obviously more lively than in previous years.

"Although the number of traditional fuel vehicles is still more, according to our preliminary grasp, the attention of various media and audiences to electric vehicles is higher than that of fuel vehicles."

"Of course, this situation is also changing rapidly, I think if there is another ten years, the domestic parts industry will really develop."

"More than 20 car companies will showcase their new energy vehicle products."

"In the past, the models of Huaxia's own brands mainly copied the styling of Toyota, Volkswagen and other hot-selling models, and there was nothing particularly attractive in appearance, mainly by cutting corners and making low prices to attract consumers."

"But the most popular thing should be an electric car of the future car."

In particular, new energy vehicles have changed greatly in the past two years, and consumers are also very interested in understanding the competitiveness of each new energy vehicle product.

Zeng Tingting will not feel sorry for the fate of Modu General Motors and Changan Ford at all.

In this year, the gimmick of new energy vehicles is still sufficient.

Huaxia's car sales have also increased rapidly from several million to more than 20 million.

Of course, the development of new energy vehicles in Huaxia is very fast, and General Motors is also quite concerned.

"If they've accepted that reality, then it's normal not to participate."

At that time, make a big move with 3.15, and you can knock them down immediately.

As long as there are enterprises in Huaxia that can produce, there is no need to worry about being slaughtered.

They need to report the situation in Huaxia to the headquarters in a timely manner.

If you blindly choose international parts companies in order to get rid of the influence of Nanshan Automobile Group, it seems that the gains outweigh the losses?

However, this kind of thing must be clear to Amoha himself, and there is no need to say more.

Although Modu GM did not participate in the Yangcheng Auto Show, Austin, the general manager, and Jim, the director of the sales department, still came to the scene.

"For example, the Skoda model on the side of the magic capital Volkswagen has developed very well in the past two years."

Otherwise, it would be difficult to achieve this goal.

Unwilling!

"Even the newly established Future Automobile is taking the road of internationalization, but it is relatively successful."

In the past, the booths of independent brands basically relied on beautiful models to attract the attention of the audience.

"Although the Huaxia market is large, there is no way to accommodate so many independent brand car companies."

Even with the rapid development of new energy vehicles, there will be a series of new situations.

For example, Bosch's ESP and ABS, Denso's high-pressure oil pump and fuel version, Aisin and ZF's gearbox, there is no domestic manufacturer that can match them.

Later, it slowly expanded to various parts such as bearings and gears, and then slowly developed.

"Xingchen Automobile has launched some new generation products, and Jaguar Land Rover is similar."

"In fact, I think the number of independent brand car companies in Huaxia is also too much, and sooner or later they will usher in a reshuffle within themselves."

"Jim, the showrooms of Chery, Geely, Great Wall, BYD, Chang'an, and other independent Chinese brands are very popular."

"However, it is estimated that they also heard that many car owners on the Internet planned to go to the auto show site to make trouble, so they finally canceled the exhibition plan."

"Aimoha, the Huaxia automobile market has changed too much in recent years."

"Even they know the hobbies of Chinese consumers better than us, and the appearance of the models has indeed become much more beautiful."

"But now the price of our Passat has been reduced to less than 200,000 yuan, and the price of the same level of cars of Huaxia's own brand has generally exceeded 100,000 yuan."

BMW is a luxury brand, and in addition to competing with Nanshan Automobile Group, it basically does not have much competition with other independent brands in Huaxia.

Austin's biggest concern is obviously the situation of Nanshan Automobile Group.

"Through these ways, we can further increase the sales of Huaxia."

"If this is the case, then Huaxia has really become an automobile power from a big car country."

However, since Amoha asked so, it was certainly inappropriate for him not to say anything.

These situations include various aspects, among which things related to Nanshan Automobile Group are naturally the focus of the report.

However, this is not necessarily the case for all parts, such as batteries.

Therefore, Yu Yu is also relatively clear about the situation of auto parts companies in China and even the world.

In the future, Huaxia will definitely formulate its own industry standards in this regard, which is not necessarily a good thing for international auto giants such as BMW and Volkswagen.

"It's really a plan that can't keep up with the changes."

"This will definitely have a big impact on our development."

In the end, however, none of these solutions had a chance to be used.

"We at BMW are ready to continue to launch more low-cost entry-level models, and even reduce the minimum price to less than 200,000 yuan."

Vondel is very impressed by the cost competitiveness of Chinese enterprises.

In the past, Chery and Geely only had a low profit of 2%~3%, but the days when Modu Volkswagen and Chuncheng Volkswagen had a profit of up to 20% are gone.

"I didn't expect us to engage in so many encirclement and suppression campaigns, and in the end, Hyundai Motor, Kia Motors, Toyota Motors, and Volkswagen have not fallen, but it is the magic capital General Motors and Changan Ford, which had a good relationship with us before, that fell first."

"That's a good thing."

Especially in recent years, when the overall growth rate is not very fast, luxury cars are still growing rapidly.

The most important thing is to further reduce costs, basically to reconstruct the supply system, and use a large number of local parts companies in China.

"However, there are still relatively few enterprises with relatively high technical content."

In the past ten years, it has been a decade of rapid development of Yangcheng and even Huaxia's automobile industry.

Even they know that Huaxia is no less than the international parts giants in terms of the accumulation of some parts technology related to new energy vehicles.

"That's just as well."

"Their booths are almost already set up, and even I heard that some of the show trucks have been transported to Yangcheng."

As soon as Amoha asked, Vondel immediately felt an invisible layer of pressure.

"As the world's largest automobile market, the Huaxia market is not to be missed by us."

The performance of other international auto giants in China is also the focus of everyone's attention.

But Cao Yang himself knows that it is completely possible.

I have to say that Amoha's judgment is relatively accurate.

The new products released by various independent brand car companies have begun to attract everyone's attention.

Jim didn't hide anything, and told the truth about his understanding.

After all, the growth rate of China's luxury car market in recent years has always been higher than the overall growth rate.

But everyone is going to the auto show tomorrow, so the dinner will end quickly.

"We are ready to take two steps, and the electric vehicles and electric parts produced in China will be cooperated with Nanshan Automobile Group."

This speed, from the perspective of the world, is unprecedented.

"In the past, people used to talk about overtaking in corners, but in fact it never happened."

"This can be regarded as a head start for other independent brands in Huaxia, so that everyone can see the prospects of the export market."

"Now they're going to start thinking about how to exit with dignity."

Cao Yang knew that Changan Automobile Group and Modu Automobile Group were doing some preparations for Changan Ford and Modu GM after they were shut down.

"It's almost ten o'clock, so let's go and have a look."

"As long as they are sober enough, they know that the future Chinese market has nothing to do with them."

……

"Once you miss the opportunity in the Chinese market, it should be very difficult for the company to accept."

"Indeed, this year, not only everyone's attention to electric vehicles has increased, but the influence of the parts exhibition has also increased significantly."

Although Volkswagen's Audi has a certain competitive relationship with BMW, everyone is a German car company, and Vonder and Aimoha are actually more familiar.

Even if the competition between Nanshan Automobile Group and General Motors is not so fierce, it is the most valued existence.

It's just such a thing as price reduction, where is it so easy to do with one sentence?

"Hey, I also want to reduce the cost, but no matter how I reduce it, it is difficult to achieve the same level as Huaxia's own brand."

"Our BMW is relatively fast in this regard, but compared with others, the distance is still relatively obvious."

They also want to become the world's No. 1 car company in terms of sales in the future.

This makes everyone even more interested.

"In the past, our Passat was sold for 250,000 yuan, and the price of the same level car of Huaxia's own brand was less than 100,000, but consumers will still give priority to buying our Passat."

Today, he also noticed that there is a forum between Huaxia's own brand car companies.

"But exports are certainly not so easy to do, and it is likely that they will still compete in China in the end."

On the first day of the Huaxia Automobile Industry Development Forum, there will naturally be a reception dinner.

However, in electric vehicles, the proportion of battery cost is very high.

New energy vehicles, that's a more difficult thing to do.

"Mr. Cao, preliminary statistics, in addition to the new electric car of our future car, this auto show will have more than 8 new electric vehicles will be displayed for the first time."

"It is said that the auto parts industry has developed, but in fact, the most important thing is that Nanshan auto parts and Nanshan batteries, Nanshan gearboxes and other Nanshan enterprises are developing rapidly."

"Through these tosses, the market share of Huaxia's own brand car companies has continued to expand, and now it has surpassed that of joint venture car companies."

On the contrary, he felt that what Vondel said made perfect sense.

"Xingchen Automobile took the international route at the beginning, not to mention the Jaguar Land Rover acquired later."

"But at this time, the number of consumers who choose our Passat has not only not increased, but decreased."

Today is the media day, and early in the morning, Yu Yu brought the team of Autohome to the Pazhou Exhibition Hall.

Whether at home or abroad, various car companies are more or less developing technology in this area.

Especially in terms of functional parts, the gap is even greater.

"Now that the momentum of new energy vehicles has risen, in terms of various new parts on new energy vehicles, the rise of domestic manufacturers may be much faster than you think."

"At this Yangcheng Auto Show, Huaxia's own brand car companies have launched a lot of new products, among which the variety of new energy vehicle products is very rich."

"It is estimated that it will not take ten years, and in another five years, they will be able to surpass the international mainstream manufacturers in these fields."

"Otherwise, even if our car market sales reach 30 million units a year, it can only be said that Huaxia is a big car country, not an automobile power."

"Mr. Cao, I just finally confirmed that Modu GM and Changan Ford are sure not to participate in the Yangcheng Auto Show."

"I'm afraid it's not just a matter of worrying about someone making trouble at the auto show."

"If there is further competition, we will be under more pressure."

……

As the general manager of BMW Huaxia, he single-handedly brought BMW from tens of thousands of annual sales to hundreds of thousands of annual sales today.

Coupled with the movement on the Internet in China during this time, it is normal for people from General Motors and Ford to feel that there is no hope for the resumption of factory production.

This made Austin very uncomfortable to listen to.

As the general manager of Autohome, Yu Yu is very sensitive to things related to changes in the industry.

"In the next five years, the market share of new energy vehicles is likely to increase rapidly from about 5% to more than 30%."

Cao Yang's point of view is definitely radical in the eyes of many people.

Yu Yu said with emotion.

"Because there is not so much room for them to expand in China."

As soon as Vonder said this, Aimoha immediately felt that Volkswagen's approach seemed to be worth learning from.

"I think Volkswagen, on its side, also needs to keep lowering the price of each model."

"Although there are many other parts companies in terms of quantity, there are also some on scale in terms of scale."

"Now consumers can only accept a difference of about 20% at most, and even hope to narrow the price difference to 10%."

When Vondel said this, Aimoha couldn't help but give him a few seconds of silence.

But in the past two years, the situation has slowly begun to change.

"In this case, it is inevitable that they will start to pay attention to exports."

"I've seen their schedules, and they'll be officially released at ten o'clock."

As for Changan Ford, when their sales reached their peak, the quality problem also reached a peak.

There are relatively few people who really focus on each type of car.

At that time, Nanshan Group's starting product was nut plate, which was a very inconspicuous product among auto parts.

But there seems to be no good way to solve this problem other than to continuously reduce the cost of Volkswagen.

On the first night of the show, Volkswagen Huaxia's general manager Vondel and BMW Huaxia general manager Ai Moha met at a bar near Yanjiang Road to exchange views on the Huaxia auto market.

There is a special section related to the parts industry in Autohome.

It is impossible for these movements not to reach Changan Ford and Modu General at all.

"We're not like General Motors and Ford, which are backed by a local market with more than 10 million sales."

"In recent years, they have been able to unite with the outside world, and their internal conflicts are not so intense, mainly because under the leadership of Nanshan Automobile Group, everyone has paid attention to the joint venture car companies."

In this forum, the discussion of various standards for special parts related to new energy vehicles has been included in a very important position.

"With the development of auto parts, the automobile industry can really become strong."

This day came earlier than she thought.

"Do you want to consider speeding up Volkswagen's pace in this regard?"

Aimoha knows that the cost of Nanshan battery is much lower than that of other international manufacturers.

Fortunately, Volkswagen headquarters has also announced part of the new energy vehicle development plan, and Vondel can take it out and talk about it.

Although there is no specific problem from the content of the report, some international auto giants are still a little worried.

"The development of new energy vehicles can be said to be the trend of the times."

"For electric vehicles produced outside of China, we will look for other manufacturers to cooperate with internationally."

On a car, there are no parts that Nanshan Automobile Group can't handle.

"But now they have slowly mastered the skills and processes of automobile design, especially the appearance design, and the major independent brand manufacturers in China have mastered it."

According to the normal plan, Modu General is going to wait until the other party is engaged in a three-cylinder engine, and then do something to come out.

"But with Nanshan auto parts, it doesn't matter if other manufacturers can't."

Taking advantage of the gap between sending Cao Yang to the car, Zeng Tingting made a brief report on some of the situation of tomorrow's auto show.

It can even be said that there is a bit of personal relationship.

"In this case, the demand for controlling the right to speak in the industry is becoming stronger and stronger, and the desire to enter the market around the world is also getting stronger and stronger."

Unless they completely abandon the sales target, take the profit margin as the most important indicator, and only sell the models with better profits.

Objectively speaking, if the Nanshan enterprises are removed, there is still a very big gap between China's auto parts industry and Germany, Dongying, the United States, Korea and other countries.

Of course, this does not mean that he disagrees with Vondel's statement.

"For example, manufacturers such as Mainland, Bosch, Panasonic, LG, etc., try to avoid Chinese manufacturers as much as possible."

Volkswagen attaches great importance to the Chinese market, and it is naturally impossible to completely abandon new energy vehicles.

"At the same price, I think most Chinese consumers are still willing to choose the products of international auto giants such as Volkswagen."

Aymoha asked an important question.

Therefore, he has seen the situation of the Huaxia automobile market more thoroughly.

"But this time, I think there's a real possibility of overtaking in a corner."

"Even our BMW cars have been tossed."

But this is clearly not in line with Volkswagen's overall strategy.

"Through this platform product, the headquarters hopes to catch up with the mainstream level in the Chinese market."

"Even all the advertising can be ripped off, so it can save a lot of money."

Cao Yang attaches great importance to the auto parts industry.

"But in terms of traditional parts, even if it is another ten years, it is estimated that it will be difficult to surpass."

How does it feel like the whole world has changed?

I have just begun to make efforts on the Cadillac brand, and I want to make some achievements in the Chinese market.

How many years have passed?

In the end, relying on the engine and gearbox, the foundation of Nanshan Automobile Group became solid.

Cao Yang thought about the struggles between Nanshan Automobile Group and various joint venture brands over the years, and he was really emotional.

"Nanshan Automobile Group, is there a new product release today?"

After Cao Yang arrived at the scene, she took the initiative to report the relevant situation.

Jim naturally knew that Austin would be very concerned about the products of Nanshan Automobile Group, so he made preparations in advance.

With the development of the industry, various independent brands have also made great achievements.

Although General Motors and Ford Motor are fighting to the death with Nanshan Automobile Group, other international auto giants still attach great importance to the Chinese auto market.

The Yangcheng Auto Show has held its first auto show since 2003, and so far this year, exactly ten years have passed.

So the pressure of the brand premium that Vondel said, he didn't feel particularly much.

The automotive industry bigwigs gathered, and Cao Yang naturally participated.

"The market share of Huaxia's own brands has also exceeded 50%, and it will even break through the 60% mark soon."

These are things that they did on their own.

In the future, it will be almost impossible for the Spring City Volkswagen and the Modu Volkswagen to maintain a profit margin of more than 10%.

In particular, luxury brands from all walks of life have paid more attention than ever.

Although the yield of Volkswagen Huaxia is not bad, if it is to fall further sharply, the room is not very large.

"I'd like to see if the cars of the future really represent the future of the automotive industry, as they advertise themselves."

Austin snorted coldly, opened his thighs, and walked towards the showroom of Nanshan Automobile Group.

(End of chapter)