Three days later.

Su Zhe and the light and shadow company basically negotiated the conditions.

Other scattered conditions will not be repeated, mainly the maximum 4% ladder distribution share, and the guarantee that the number of films scheduled in the first week exceeds 20%.

Light and Shadow is also a veteran media company, with strong distribution capabilities, but not good production capabilities, no big directors in charge, and long-term marketing and distribution of bad films, which can be called the "king of bad movies" in the company.

Therefore, Su Zhe and them can be regarded as a strong alliance. They are also the most eager companies to win over Su Zhe.

But after the contract was confirmed, Su Zhe did not sign it immediately, but asked to sign it again the next day.

You can't break your promises.

Until the wee hours of the morning.

Su Zhecai received Jiang Youliang's message:

"Mr. Su, I'm very sorry for wasting your time, and I hope to work with you next time."

It seems that he still failed and did not persuade Mr. Li to come up with the most sincere contract.

Su Zhe didn't know how much effort he had made and how many grievances he had suffered in the past three days, but it must have been very difficult.

He thought for a moment and invited:

"Tomorrow I will sign a contract with Light and Shadow to discuss marketing strategies. Director Jiang knows a lot, come and help me come up with ideas. ”

On the other side, after Jiang Youliang received the news, he never expected Su Zhe to invite him to be a consultant?

I'm an employee of the stars! The stars have some contradictions with him, and they are competitors of light and shadow, so what do you want to see them sign up for? Demonstrated?

Jiang Youliang immediately typed slowly in the dialog box:

[It's not suitable, I'm a star after all]

He paused, then deleted the line and replaced it with:

[I'm sorry, I have an appointment tomorrow, and I will definitely visit Mr. Su if I have the opportunity. 】

He looked at the more tactful rejection, and his fingers paused on the [send] button for a long time, but he didn't press it.

He was silent, and the ghost magically deleted the refusal, and only replied:

"It's an honor."

Su Zhe saw Jiang Youliang's entanglement from the repeated [Typing] on the dialog box, but when he saw the last message received, he smiled with satisfaction, put down his phone, and said secretly in his heart:

"Let me see what you're capable of first."

Even if he has the skill of [Discerning Heroes], he can't be blindly superstitious, he has to observe it first.

So the next day, Jiang Youliang wore a delicate suit and came to Long Aotian Company again.

It's already May, and it's summer, and this outfit is really a little hot, but he is still meticulous, and the buttons are still tied to the top.

This is a habit he left in the West, and like his colleagues there, he always wears a delicate suit regardless of cold or heat, and prides himself on being a business elite.

Many people are curious about why the air conditioner in Western shopping malls and companies is so cold, generally only about 20 degrees, and it is still open 24 hours a day, and you can freeze out of a cold when you wear short sleeves.

Because the "elites" are just lukewarm in this suit.

For the sake of this so-called "gentlemanly demeanor", it is not known how much energy is wasted, which leads to global warming, and they in turn hypocritically condemn the Chinese people for eating meat.

That's right, this is the essence of the Western "gentleman".

However, according to the building energy-saving code, Huaxia's air conditioner is generally about 26 degrees, which is more suitable for short sleeves, and it is really a bit hot to wear this outfit.

And more like a salesman.

So when Su Zhe saw him, he couldn't help muttering:

"It's not enough to follow the local customs."

It doesn't matter how he dresses, but if he understands the mass market as well as the "Western elite", I'm afraid he won't be able to do this job well, and he may even overturn because his aesthetics are too "well-known".

Su Zhe inspected Jiang Youliang, but didn't show it, just welcomed him warmly:

"Thank you Director Jiang for helping me, the last time I saw your notebook, I knew that you must have a lot of insight."

Jiang Youliang said a few words modestly, and his heart was still a little chaotic.

He didn't know if he should help Su Zhe or not-

Su Zhe won't give it to him if he makes money, and he will let him offend Mr. Li, so why bother?

After the two exchanged a few words, the vice president of Light and Shadow Media also arrived and officially signed a distribution contract with Su Zhe.

Only then did Jiang Youliang know that Su Zhe deliberately delayed signing the contract for a day in order to promise him.

At this moment, he immediately let go of the hesitation in his heart, didn't bother to care what Mr. Li thought, and even had an urge to "slap his face" in his heart-

I tried so hard to persuade you for three days that I wanted you to make a lot of money, but you drove me away without saying a word!

you! Look at Su Zhe's attitude! In that case, I'll help Su Zhe make money and let you see who's right and who's wrong!

Su Zhe didn't know Jiang Youliang's inner activities, and after signing the contract, he began to discuss the publicity strategy.

In terms of ground pushing, light and shadow are experts, and there are a group of offline propaganda personnel under his hands to ensure that offline advertising can be carried out in the elevators of major office buildings in first-tier cities.

There are also posters in the cinema, roll-up banners, etc., they all have rich experience and connections.

This is all their accumulation over the years, and the ground push team of light and shadow can be called the strongest in China, and it is also the place that Su Zhe likes the most.

But in terms of online publicity, the plan proposed by Light and Shadow made Su Zhe speechless-

Hype scandal.

This is also the old magic weapon of light and shadow, and their stars are basically full of scandals.

This is not fried CP, it is not sweet, it is about being vigorous, and it is used to attract attention.

But this set is too old and antique now.

With the collapse of various strange stars in the entertainment industry, the public has long been accustomed to the lower limit in the circle, and the eyeball effect generated by hype scandals is not so prominent.

Unlike before, people have a relatively good impression of "literary and artistic workers", a better impression of the media, and they are more naïve and easy to believe in reports.

So as soon as there is a scandal, it can attract a lot of attention, and even the so-called "superstar" can be hyped up by hyping up the scandal.

In addition to the deterioration of the effect, celebrities are gradually reluctant to do so.

Scandals have a great negative impact on celebrities, especially female celebrities, and in the era of fan economy, it is difficult for celebrities to accept all behaviors that will greatly reduce the number of fans.

So when Su Zhe heard such an old-fashioned plan, he frowned, and said secretly in his heart:

"No wonder the light and shadow are gradually declining, and this propaganda idea is still stuck ten or twenty years ago."

But when he thought about it, the age of the high-level people in the light and shadow understood it again.

They are all older, and it is really difficult to change the way of thinking when they were young, especially if they have been successful.

How many companies die on the most trusted path to success, and the same is true of light and shadow, which is very normal.

But Su Zhe will definitely not let them dominate his propaganda strategy, and just wanted to refute it directly, his expression moved, and he looked at Jiang Youliang:

"Director Jiang, what do you think?"

He wanted to test Jiang Youliang.

The vice president of light and shadow looked at Jiang Youliang strangely and asked curiously:

"Mr. Su, he is a person of the stars, why did he participate in the promotion of "Secret"? Are you still working with the stars at the same time? ”

Jiang Youliang didn't know how to explain it.

Su Zhe smiled and said:

"As a friend. How? Mr. Li paid him a salary, so he was not allowed to help his friends? Could this be the feudal era? ”

As he spoke, he looked at Jiang Youliang, who had a surprised expression, and said with a smile:

"Director Jiang, the salary that Mr. Li gave you only bought out your job, not your life, right?"

Jiang Youliang didn't know why, a warm current welled up in his heart, and he didn't joke, and directly talked about the publicity plan he had already thought of:

"Teacher Su, we have to do word-of-mouth publicity! At the beginning, don't release it on a large scale, focus on small-scale screenings, stir up word-of-mouth, arouse the public's curiosity, and then release it on a large scale. ”

The vice president of light and shadow frowned, not quite wanting to agree to this plan.

He didn't have much confidence in the quality of "The Secret", and he saw the clouds and mountains at that time, especially when he saw the end, it was crossing and disappearing, it was too messy, but he was not optimistic in his heart.

So what he thinks is that relying on Su Zhe's name and the huge fixed audience of youth films, large-scale releases, can deceive as many audiences as he can.

According to his prediction, how can he cheat the box office of 300 or 400 million in the first week, and there is hope that it will exceed one billion in the end.

But in front of Su Zhe, he couldn't say that he was not optimistic about word of mouth.

Jiang Youliang is still swearing to instigate:

"The biggest advantage of "Secret" is that the quality is excellent, and it is a waste not to do word-of-mouth marketing! As long as hunger marketing is formed, it will be hard to find a ticket after the release! ”

When the vice president of light and shadow heard such a "meaty" "sycophant", he suspected that Jiang Youliang was deliberately sent by the stars to make trouble, and wanted to mislead Su Zhe, so he reminded euphemistically:

"The large-scale release will not delay the publicity and word-of-mouth, Mr. Su, if you let fans go to a certain petal to brush up on five more stars, the score will definitely be high at the beginning."

"I'm talking about word-of-mouth and I'm not just ratings." Jiang Youliang retorted, "It's the tap water spontaneously formed on and off the Internet, and the praise and recommendation from the heart." ”

The vice president of light and shadow felt that he was fooling Su Zhe:

Shameless! In order to pit Su Zhe, he actually made such an exaggerated sycophant!

But he was disappointed that Su Zhe was really "caught in the trap"-

Su Zhe showed great interest and asked Jiang Youliang about the specific methods of word-of-mouth publicity.

Jiang Youliang said his thoughts seriously:

"We want to find the audience that is most receptive to the film."

There isn't any movie that anyone likes.

For example, "The Secret" was only 6 points when it was first released, which is still the score given by the self-proclaimed literary and artistic young people on a certain petal.

The evaluation in reality back then was actually lower, otherwise there would not have been only a box office of 20 million.

For Jay Chou, who has a large number of fans, there are more than just fans at the box office! It can only be said that on the contrary, word-of-mouth dragged down the film, so that many fans didn't watch it.

The same is true of "Journey to the West", before it was re-found and rated as a classic, the evaluation was extremely low, and even the box office bomb of Xing Ye could not prevent it from losing a huge amount.

Therefore, word-of-mouth publicity must find the group that likes the film the most, and after the word-of-mouth is thoroughly promoted, other groups of people will be affected by herd psychology even if they don't like it very much.

As for the group that likes "The Secret" the most......

Su Zhe and Jiang Youliang glanced at each other and said in unison:

"College students!" ×2！

The two looked at each other and smiled, and said in unison:

"Campus screening!" ×2！

The vice president of light and shadow couldn't interject on the side, feeling a little weird.

This scene is like Zhuge Liang and Zhou Yu writing the word [fire] on the palm of their hands together.

And he wrote a [hot pot] on the side.

This made him feel very uncomfortable:

Our light and shadow are the distribution company, and I am the boss of the Battle of Red Cliffs, okay?! You guys are so tacit that you make me look like a fool!

He didn't care about offending Su Zhe, gritted his teeth and said:

"I still insist on my opinion, large-scale screening is the most reliable way, and with the strength of light and shadow, we will definitely be able to win more than 20% of the film schedule."

"It's okay, you can keep going."

Su Zhe didn't care about his opinion at all, pointed to the contract casually, and continued to discuss with Jiang Youliang.

The vice president of light and shadow glanced at the contract and found that the contract had already been written, and the publicity strategy in the cooperation process was decided by Su Zhe.

- How could Su Zhe let the old men of light and shadow dominate his works?

Giving money to light and shadow is just for their film scheduling and pushing. Just a tool man, less opinions!

This suffocated the vice president of light and shadow, and co-authored Su Zhe meant "You can continue to insist on your own opinions, I won't listen to you anyway"?

He was very helpless, and finally couldn't help it, and said bluntly:

"Mr. Su, if the screening evaluation is not high, we can't guarantee the number of films scheduled in the first week of the release."

Su Zhe and Jiang Youliang turned their heads to look at him together, looked at him expressionlessly, and then turned back silently and continued to talk about propaganda strategies.

That look, as if looking at a fool—

With such a good movie, you're actually worried about word-of-mouth? What did you watch at the screening?

It is difficult for industry insiders to accurately judge the box office of a movie after watching it, after all, there are too many factors that affect the box office.

But the quality of a movie can't be seen by industry insiders, so don't do it! Or concentrate on female stars, don't give your opinions.

The vice president of light and shadow was almost made to doubt his IQ by the eyes of the two, and finally was stuffed with a bunch of distribution plans, and after leaving in a daze, he immediately became angry and his heart hurt.

He was sure in his heart:

"Jiang Youliang is definitely sent by the stars to make trouble! Su Zhe is too arrogant, he has been fooled and lame, and he must make a big mistake! ”

And after Su Zhe set up the propaganda plan, he didn't have time to stare at it personally.

He's going to school!

It's May now, and it's time for the college entrance examination soon.

When filming "Evil Kiss", Su Zhe was exceptionally admitted to Beer No. 2 Middle School and became a glorious senior high school student.

So he can participate in this year's college entrance examination, or as a fresh graduate, and he doesn't have to worry about being banned after blowing up his repeat students in the future......

In fact, with the skills he has mastered now - high school language, mathematics, physics and chemistry (top) and English (intermediate), even if it is a naked test, he can get a good score.

But it's hard to be the champion.

After all, the score is not only based on ability, but also on test-taking skills-

I don't, the score is higher than the one who knows, this is called test-taking skills!

It just so happens that Huaxia's test-taking skills, especially those for the college entrance examination, are undoubtedly the top in the world.

Truly far ahead.

Su Zhe doesn't need to have too strong test-taking skills, after all, he really can. But you have to practice and get used to the rhythm of doing test papers before the college entrance examination.

So he ended all external activities and silently entered the second beer middle school to study.

As a strange news, it immediately spread on the Internet, and everyone was dumbfounded:

[Su Zhe wants to take the college entrance examination? 】

[Wait, I remember he was a junior high school student, right?] How can I take the college entrance examination? 】

[During the filming of "Evil Kiss", the second middle school admitted him exceptionally, and he was given a school status. (Parallel world, real-world books should be difficult to operate)

[Yes, I watched the news at the time, and I thought it was just hyping "Evil Kiss", but I didn't expect Su Zhe to really take the college entrance examination? 】

[After he played Jiang Naoki, he thought he was a scholar? ] 】

[Haha, I kind of want to see the excitement. 】

[Encouragement is the Lord!] It's always right to want to learn. 】

Su Zhe just played a school bully, and he didn't hype himself as a school bully, so this news was just an interesting thing and did not arouse the public's disgust.

There are only some voices questioning that Su Zhe's entry into the second middle school at a critical moment will affect the preparation of high school juniors?

Beer No. 2 Middle School immediately issued a statement that Su Zhe occupied a classroom alone in the new campus to write papers, and the teachers of No. 2 Middle School were only responsible for marking and invigilating him, so that he could get used to the atmosphere of the college entrance examination and would not affect any students.

After this statement, the only doubts also disappeared.

Since Su Zhe didn't affect anyone, he put down his job, made less money, and went to take the college entrance examination to realize his dream, is there a problem?

No problem, on the contrary, because of learning political correctness in China, Su Zhe's behavior is even worthy of praise.

It's just that in private, many people think that Su Zhe has something wrong.

Because in their eyes, going to college is about getting a good job.

Su Zhedu is so rich and has become his own boss, why should he "waste time" taking the college entrance examination?

Some people in the circle are also ready to watch the joke:

"Hehe, hasn't Su Zhe been blowing geniuses? When he fails the college entrance examination, will he still have a face? ”

"With a junior high school degree before, he could justify his poor family, and he was forced to be a trainee, and no one could criticize him, so he couldn't become a black spot. Now it's okay, get a score of one or two hundred, and see how everyone laughs at him! ”

The movie is poorly shot and the song is poorly written, even if the audience criticizes, fans can say:

"You can do it!"

Most viewers don't have the opportunity to make movies or write songs, and there is no way to refute it except to say "can you still cool down the refrigerator?"

But the college entrance examination is different.

Fans say "you can do it".

A lot of people can really post a higher score than a star - it's not that difficult.

So in the eyes of insiders, Su Zhe inexplicably took the college entrance examination, except for one more black spot, there was no benefit.

"If he studies for a month, can he still score more than 500 points?"

If you can get this score, you basically won't be hacked.

But there's nothing to brag about.

There are still stars in the entertainment industry who have scored more than 600 points in the college entrance examination, but who will blow this?

So in everyone's eyes, Su Zhe going to take the college entrance examination is a harmful and unhelpful behavior.

But he is obviously so smart and sensible, why is he suddenly impulsive?

They want to come and go, and there is only one reason -

Su Zhe floated!

In addition, the news came from the light and shadow that Su Zhe was stubborn and self-serving in the cooperation, and was fooled and lame by the stars.

This shows even more that Su Zhe is too floating.

The successes have completely blinded him, and a shining rising star will fall because of arrogance.

It's so sad (crossed out)...... Happy!

There was a lot of discussion inside and outside the circle, but this did not stop Su Zhe's footsteps-

Prepare for the college entrance examination;

"Secret" marketing.

Everything is moving forward in an orderly manner.

(End of chapter)