Chapter 267: Word-of-mouth, hunger marketing

Every year in the college entrance examination, some celebrities will post copywriting blessings for candidates on Weibo.

This year is no exception, but many people silently @ Su Zhe after blessings.

I don't know if it's a real blessing, or if I want to see the excitement.

But Su Zhe didn't have time to read Weibo, and after a few days of fighting, he finally walked out of the college entrance examination room.

This is the second time he has taken the college entrance examination (he has taken it in his previous life), and compared to the last time, he has no pressure, a better mentality, and his pace is very relaxed.

A group of reporters gathered outside the examination room, all of them came for Su Zhe, and as soon as he left the examination room, the microphone almost stuffed into his mouth:

"Su Zhe, how did you do in the exam?"

"Why are you here to take the college entrance exam?"

"What college do you want to go to?"

“……”

The voice was too chaotic, and it blocked the school gate, which was about to cause inconvenience to traffic, Su Zhe could only say:

"Fellow journalists, please don't delay other candidates and parents, there is a small square next to it, and we will go there for interviews."

Su Zhe took the reporters to the small square next to the examination room before answering their questions.

Without pretending to be modest, he replied honestly:

"I played well and should be able to do well. As for the university of my choice, to be honest, I haven't thought about it yet. ”

As an actor and singer, the most suitable universities for him to attend are, of course, two film and television schools and two music schools.

But he did not participate in the art examination, even if it is recognized that his acting and singing skills far exceed the requirements of the art examination, according to the formal procedures, he cannot enter these art academies.

Then go - Qingbei?

He is confident that he will definitely pass the test.

But there are several doubts:

One is that I am afraid of revealing my stuffing and can't keep up with the progress of learning.

After all, his skills are random, and he may not be able to follow the professional class of his choice.

If he relies purely on his own level, he will study with the top students in Qingbei...... Or don't look for abuse.

Second, I am afraid of delaying time.

Even if the school gives some convenience, after all, this is a full-time university, and it is impossible for him to be absent from school for a long time, which will attract public criticism.

can let him attend classes with peace of mind, which really does not help him much on his road to stardom, but will waste a lot of time.

The third is that he can't bear it.

Looking at the ranking in the college entrance examination, if he goes to Qingbei, there must be a student who can't go to Qingbei, a student who can't go to undergraduate, and a student who can't go to university (squeeze the quota in turn).

If he is admitted with his true ability, he can still feel at ease; But relying on the system to cheat, going to college has no effect on him, but it has changed the fate of several students in the future, which is really uneasy.

So he was thinking that if he didn't sign up and didn't go to any university, he wouldn't squeeze out other students' places.

Then why did he take the college entrance examination if he didn't go to college?

For the sake of people!

As long as he can become the champion, he suspects that the [Xueba] character can be directly upgraded from 0 to 100%, allowing him to obtain a top-level skill and strange things.

What a value! Anyway, for him, the skills are all ready-made, and he only needs to work hard for half a month.

As long as this goal is achieved, college is nothing more than incidental, anyway, he has been to it in his previous life, and he has no regret of "not going to college".

He thought about this, and when the reporter heard him claim that he "did well in the exam", he joked at him:

"Then do you want to go to Qingbei?"

The reporters couldn't help but laugh.

Su Zhe finally made up his mind not to go to college, and he couldn't delay other candidates, which was unfair.

So he shook his head and said:

"No, no."

"Why don't you go to Qingbei?" A reporter continued to ask.

There's a hint of malice to that.

Su Zhe replied calmly:

"Because I don't want to."

The reporters froze.

After Su Zhe finished the interview, he took the car back.

And this interview video became popular on the Internet.

[Why don't you go to Qingbei, don't you want to? ] ] has become an Internet celebrity sentence, and it is popular all over the country.

In the next few days, many people spoofed this passage, and various variants appeared, as well as ghost animal clips.

It's just a joke for everyone, there is no malice, and Su Zhe didn't say anything, but some old antiques felt that it was a mockery.

For example, light and shadow, they were in a hurry, and finally when Su Zhe finished the college entrance examination, the vice president hurriedly came to the door and persuaded him to give up the screening and honestly conduct the screening.

Of course, Su Zhe disagreed, and talked about his thoughts and plans for a long time, but found that he was an elm head, and he didn't breathe at all, so he could only say strongly:

"This is my plan, and I will bear the success or failure!"

The vice president is actually waiting for this sentence.

He didn't plan to convince Su Zhe, he just wanted not to let himself take the blame after the box office fiasco.

So he immediately publicized it, adding all kinds of oil and vinegar, saying that Su Zhe was deceived by Jiang Youliang and would encounter Waterloo!

At this time, Jiang Youliang was in the Qunxing Company, secretly fishing, adjusting the publicity plan for "Secret", which can be called "being in Cao Ying's heart in Han".

But Mr. Li suddenly called him to the office, which made him startled and worried.

After Mr. Li saw him, he immediately asked curiously:

"You're promoting Secret?"

Jiang Youliang was numb, and he had a strange feeling of being "bumped into the adultery", and he was already planning to pack up his things and get out.

But he didn't panic in his heart, and suddenly felt that it was a good thing to go to Su Zhe?

So he nodded silently.

What he didn't expect was that Mr. Li looked at him and showed a satisfied smile:

"Yes, that's it! Fool Su Zhe hard and take him into the pit! ”

Jiang Youliang was stunned for a long time before he realized what Mr. Li meant, felt that he was insulted, and couldn't help but explain:

"I didn't fool him! I really gave him a publicity plan! ”

Mr. Li smiled:

"Now, it doesn't matter if you're fooling or not, it's all worth my salary."

Jiang Youliang: ......

It's so insulting! It hurts my self-esteem so much!

Mr. Li was still earnestly instructing him:

"Don't come to work this month, concentrate on helping Su Zhe with publicity, come on, and take him to the pit!"

Jiang Youliang walked out of the chairman's office in a daze:

"The boss pays me to help the rival company?"

Why is this plot so darkly humorous?

He simply went to Su Zhe and said speechlessly:

"Teacher Su, Mr. Li asked me to concentrate on helping you."

Su Zhe listened to him talk about the cause and effect, and he was speechless:

"Well, that's the most exaggerated contempt I've ever heard...... In that case, let's prove ourselves together. ”

The pre-warm-up is enough, start the campus screening plan!

Jiang Youliang and Light and Shadow are ready, Su Zhe, Gong Man, You Mengli and others only need to run through the universities one by one.

They went separately and went to different universities, all of which had to answer students' questions before screenings.

Most of the students don't have so many twists and turns, they don't want to make a big news, the questions are not aggressive, they tend to ask interesting things on the set, and the atmosphere is very harmonious.

But there are also some students, at the youngest and most vigorous age, who are not afraid of heaven and earth, so as not to save face for public figures, and often ask the most embarrassing and embarrassing questions.

A professor who talked about the fame of the Three Kingdoms has encountered unceremonious and even mean picks, not to mention stars in the entertainment industry.

Someone asked Su Zhe:

"Su Zhe, except for you and Mr. Chen, the whole movie from the actors to the director are all newcomers, is it to save money? Or is there an ulterior secret? ”

Su Zhe looked at the questioner with a disappointed expression:

"You mean newcomers are incapable? If when you graduate, the company doesn't look at ability, as long as people with work experience, do you think it's good? Or if you surpass your predecessors in the workplace by virtue of your ability, others can suspect you of going through the back door? ”

His answer was aggressive, but on the university campus, it drew cheers.

In college, this kind of "we newcomers are the best" argument will of course be welcomed.

——

Someone asked Gong Man:

"You're just a newcomer, why did you become the heroine of 'The Secret'? What did you sacrifice? ”

Gong Man remembered Su Zhe's trust, smiled slightly, and replied seriously:

"Because I'm the best road to Xiaoyu. Also, you can maliciously slander me, but I don't allow you to insult Su Zhe! ”

Her answer was mediocre, but when she defended Su Zhe, she actually braved a trace of coldness.

But there are still people who doubt: Hmph, unspoken rules! ——

Someone asked You Mengli:

"You relied on face swapping to act in "Evil Kiss", do you really think you have acting skills? As a singer, shouldn't you concentrate on music? Why do you act across borders, is it for money? ”

You Mengli has a soft temperament and only says:

"Su Zhe believes me, I'll come."

This answer was difficult to satisfy the questioner, but You Mengli's fans and butter cake CP fans defended her together, so that the questioner could only sit down and only muttered quietly:

Hmph, unspoken rules! ——

Someone asked Sun Mei:

"You haven't directed a feature film before? Why does Su Zhe trust you? ”

Sun Mei's tone was full of gratitude:

"Mr. Su decided to interview me after he interviewed, and he trusted me very much and helped me establish authority on the set, he is my benefactor!"

Some people also snorted coldly:

Hmph, dive ......

He looked at Sun Mei's appearance and immediately changed his words:

"She should really have the strength."

Sun Mei: ......

——

Except for Chen Zhanhong, almost everyone was harassed.

But after 110 minutes, all they could hear was loud applause.

Su Zhe couldn't help but breathe a sigh of relief, and saw the host ask everyone:

"Do you like 'The Unspeakable Secret'?"

"I like it!" Some people shouted, and others were still immersed in the plot, silently crying.

"Su Zhe, did Ye Xianglun die in the end?"

"Did he see Xiaoyu?"

"Parallel space?"

"It feels like there's a bug! I didn't understand it. ”

"There are so many details, I really want to see it again!"

After Su Zhe came to power, when he heard these noisy voices, he knew that he was stable.

After the screening, Su Zhe was interviewed again and instructed:

"Everyone help us get the word out, but please keep it mysterious and don't spoil it."

Then he went to the next university, and on the way he received a text message from someone else announcing the good news:

"The applause was so loud and everyone was excited!"

"If it's stable, word of mouth will definitely explode!"

"As soon as the screening was over, they asked me when it would be released, and I couldn't wait to see it a second time."

Although it was very tiring to run the screening like this, everyone was very excited, and then the word-of-mouth of the screening came out:

["The Secret That Can't Be Said" is so good-looking! Look at the cry! You guys must see it! 】

[This is the best movie of the year!] 】

[I swear by my personality, this is the best youth film in China. 】

Word-of-mouth on the Internet can be faked, but on-site response is difficult.

In the released video, different schools and different college students are just as excited.

The university that applauded for the longest time was drumming for 3 minutes, and Su Zhe couldn't insert it if he wanted to speak.

This made many people very curious, and kept calling for "Secret" to be released as soon as possible.

But Jiang Youliang did not hurry to grasp the rhythm of hunger marketing, and asked Su Zhe and them to continue to run screenings, in addition to college students, they also specially invited some movie video accounts with large fans.

didn't give the carriage fee, but told them very confidently that they could evaluate fairly according to their own ideas, but don't spoil them before the release.

At this time, there was an extreme self-confidence, and I was not afraid of what they were talking nonsense at all.

They didn't dare to talk nonsense.

They are different from traditional film critics, they rely on fans to make movie reviews, and if they talk nonsense with their eyes open, causing fans to lose their fans, they won't be able to make money.

So on the Internet, a large number of video accounts praised "The Secret", calling it "The Greatest Youth Film" and "The Hope of Chinese Movies".

There are also people praising Gong Man:

[Her performance naturally amazes me, she will become a big Tsing Yi. 】

[Please remember Gong Man's name, she is the most potential 95 flowers. 】

There are not many shots of You Mengli, but there are many fans and a lot of praise:

[Su Zhe thoroughly explored You Mengli's potential as a glamorous female partner. I always knew that she was beautiful, but in Su Zhe's works, I found that she was thrillingly beautiful. 】

[Sometimes I even think that the male protagonist doesn't know each other, such a beautiful girl, why don't you accept it? ] Maybe that's love. 】

Sun Mei's performance was also shocking:

[I can't imagine that she is a newcomer who has never made a feature film? The footage is unbelievably good. 】

[How many people are buried at the bottom and have not been discovered their peerless talents? 】

This group of newcomers were all praised, and of course Su Zhe was indispensable.

But this time, because of his identity as a boss:

[A group of newcomers have all become geniuses under Su Zhe's discovery. Are we short of genius? With a population of 1.4 billion, there is certainly no shortage. It can only be said that Maxima often has, but Bole does not often have. 】

[When all the stars are looking for big resources and big directors, only Su Zhe silently discovers talented newcomers, gives money to scripts and traffic, trusts them, and discovers talents for the circle. 】

[If Su Zhe can really continue to discover good directors and actors, maybe the circle can really get better, and we will see better works. 】

[It is possible that Su Zhe, as Mr. Su, will be more successful than singers, actors, and screenwriters. The latter can only change itself, but the former can change the ecology of the industry. 】

Due to the inability to spoil, these self-media are almost praising from different angles, which finally aroused the strong curiosity of netizens:

[I want to watch "Secret"! Why am I not a college student? When will it be released? Ahhhh

[Su Zhe, please, my roommate wanted to watch "The Secret" before he died. 】

[Is it really that good?] I've never seen these people praise a youth film in unison. 】

[You have to believe in the gold content of Su Zhe's self-written and self-acting! ] Ye Xianglun may be another classic character of Jiang Zhishu. 】

Word-of-mouth marketing worked!

The vice president of light and shadow immediately appeared in front of Su Zhe, and ran with him before and after the saddle, and his tone was much more respectful:

"Mr. Su, you are really amazing, and now you are a national sensation! The theater chain is crazy and willing to give us 30% of the film schedule. ”

Su Zhe looked at him with a smile:

"I was too rigid and self-serving, and I was fooled and lame by this bastard Jiang Youliang, I'm really sorry."

Jiang Youliang rolled his eyes speechlessly on the side.

The vice president of light and shadow hurriedly smiled and apologized:

"Mr. Su, you and Director Jiang are Wolong and Phoenix Chicks, talented! In fact, I have always believed you, but it was only the other senior executives of the company who pulled me back, which caused a misunderstanding. ”

Su Zhe originally wanted to yin and yang him, but when he heard him say "Sleeping Dragon and Phoenix Chick", he felt that he was yin and yang.

But there is no "The Richest Man in Xihong City" in this world, "Wolong and Phoenix Chicks" is still a compliment, and there is really nothing wrong with him saying this.

Su Zhe didn't laugh at him further, but patted him on the shoulder and said:

"The success of The Secret is a joint credit to us, and who cares about the arguments in between? As long as the result is good, it's fine! Well done! ”

The vice president of light and shadow regretted it in his heart, normally of course, even if he didn't work, he could follow the light.

But in order to avoid taking the blame, he said early that these plans were all made by Su Zhe and Jiang Youliang, and they had nothing to do with him, resulting in well-informed people in the circle knowing the truth.

really lifted a stone and hit himself in the foot, making him regret his death.

What I regret even more is Mr. Li.

He called Jiang Youliang and shouted angrily:

"How can you really help Su Zhe? Don't you know who pays you? ”

Jiang Youliang's tone was full of innocence:

"Mr. Li, you said that you asked me to help Su Zhe this month, and you also said that I am worthy of you."

Mr. Li was suffocated so much that his chest hurt, and he shouted:

"You come back first!"

At this time, he heard Su Zhe's voice coming from the microphone:

"Mr. Li, thank you for lending me Director Jiang, a capable general! Da En is not grateful, and I will invite you to drink after returning to Beijing. ”

Bang!

Mr. Li was so angry that he dropped his phone.

On the other side, Su Zhe heard the busy sound on his mobile phone and laughed:

"Mr. Li's liver is a little hot."

Jiang Youliang also laughed together, and after laughing for a long time, he suddenly felt that something was wrong:

"Wait, that's my boss! It's over, it's time to be put in small shoes. ”

"Boss? Are you still going to go back? Su Zhe couldn't help but smile and patted Jiang Youliang on the shoulder, "Come and help me." ”

Jiang Youliang was a little moved, but also a little hesitant:

"But I know more about publishing."

Su Zhe rolled his eyes, he would definitely do it in the future, but he couldn't reveal it in front of the vice president of light and shadow, so he only said:

"Help me with marketing! The next script is written. ”

When the vice president of light and shadow heard this, he was immediately excited:

"Mr. Su, we have such a happy cooperation this time, we will cast light and shadow together in the next movie?"

"It's not a movie, it's a TV series." Su Zhe politely refused.

Jiang Youliang still felt that the marketing was too small, but it was really pleasant to follow Su Zhegan, so he still agreed:

"Okay! When will I be hired? ”

"Next month." Su Zhe smiled evilly, "Don't forget to ask the stars for this month's salary, Mr. Li said, you work for me, but he pays the salary!" ”

“……”

The people who heard it around were convinced:

Murder, but also punishment?

Su Zhe, you're too ruthless, aren't you?

Under the hunger marketing, the popularity of "Secret" is extremely terrifying, and the theater chain is not stupid, and finally gave it 32% of the film schedule, the first in the same period.

"The Secret That Can't Be Said" is finally going to be released!

(End of chapter)