Nike Inc. was founded on January 25, 1964 by Bill Balman and Phil Knight, then known as "Blue Ribbon Sports", and officially changed its name to Nike Inc. on May 30, 1971. The company name is taken from Nike, the Greek goddess of victory.

After so many years of painstaking management by Phil Knight, Nike has grown into a world-class company, ranking first in the field of sports shoes. Currently, Nike owns Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7 and other brands to sell its products, and also owns the Jordan sub-brand, which is in the process of acquiring Converse.

This is inseparable from Phil Knight's credit, which made Nike take off for a well-known reason, Michael Jordan. At the time, stars across the league were proud to wear Converse sneakers, and the little-known Nike offered Michael Jordan a price unprecedented at the time: $2.5 million for five years, and promised a share of the sneakers.

You must know that at this time, the NBA's biggest contract is the one-year, $150,000 endorsement fee agreed between Lakers star Worthy and New Balance, and Nike's decision is to fight for everything.

Then, they fought to win.

Now, sitting in his luxurious office, Philnet doesn't have to spell out all the studs. However, he had to make an important decision. Next to him sat his old buddy Vacallo, and the new general manager, Thorson.

They are talking about the latest spokesperson situation.

Nike is now in a superstar vacuum, especially after the Jordan brand goes independent, and they need a superstar.

Hardaway's influence continues to decline due to perennial injuries. Adidas has already taken two of the league's strongest new generation of guards: Kobe Bryant and Tracy Maddy, thanks to their off-the-beaten-path high school route. Reebok also has Alan Iverson in charge, Vince Carter is hopping between different shoe brands, and even if he signs Nike, it is difficult to take on the heavy responsibility: by 2003, people began to wonder if UFOs could continue to take off.

"Our negotiations with Kobe Bryant are going well and we can take Kobe Bryant. Add in LeBron James and we're on the verge of victory. ”

Vakalo told Philnet.

As it stands, the contract between Nike and the Kobe team will be $45 million over five years. And under Goodwin's extreme pressure, they will reach a seven-year, $92 million contract with LeBron James. Originally, they were going to give only $90 million, but Goodwin took out Suhi the sheep to raise the price, and they had to add an additional $2 million.

This will be the largest total sponsorship deal in the history of sports, and it will undoubtedly shake up the entire market. And bring a strong spread of public opinion.

This is the effect that Nike wants.

Now, Philnet has a different question before him.

He told the executives at the long conference table, "Look at the scouting reports coming back from Cleveland, we need to make an accurate offer for this kid." Now, Adidas is also actively courting him. ”

"In Grover's words, it's a sleeping super-talent who's growing, and he has the potential to become a super-talent like LeBron. Gray corroborates this by telling me that Adidas' talented data analysts shine in his eyes every day, and in fact, the data sheets we see validate their judgments. ”

"We have already made mistakes in Yao Ming's contract renewal. We can't miss the huge market of China, which will be a key place for Nike's market capitalization to explode. ”

"Our staff in Asia told us that this MOP, which is loved by the media, has already taken a whirlwind through Asian countries. Again, this was achieved without a lot of publicity. He has become a sports icon in China, with more and more young people taking pride in imitating him, and his hairstyle has become the most popular style nowadays. ”

"I predict that as long as he becomes an elite player in the NBA, with our packaging and promotion, he can become the most important representative of the NBA in Asia, surpassing Yao Ming. This is enough for us to make up for the mistakes that happened to Yao Ming. ”

Philnet's inclination is obvious, and he wants to take down Suhi.

He called the Yao Ming problem. It was Nike that failed to renew Yao Ming's contract this year, and Yao Ming's team finally chose to take over the olive branch extended by Reebok: 50 million US dollars for 7 years.

Nike's arrogance over Yao's contract extension made Phil Knight angry with the negotiating team, even though they explained that it was because they were fully focused on negotiations with Kobe and LeBron James, and that they felt that China only sold a total of $100 million in sneakers last year.

But this proved to be extremely short-sighted. China has joined the WTO negotiations, once they become part of this huge organization, all goods will enter unimpeded, with the upgrading of consumption, Nike will inevitably become a popular brand sought after by the people.

Now, God has given them a chance to make amends.

The Goodwin brothers were a pair of murderous negotiators, and they threw out contracts that were much more ruthless than Yao's: $55 million over five years. Yao Ming's team only had an annual salary of about $5 million at that time, but Nike was only willing to give $1.6 million a year.

Because of his mistakes in Yao Ming's affairs, coupled with Su Xi's visible influence. They were careful, they sent the most professional trainer, Gray, and they collected all of Suhi's information, including having a team go to Syracuse University to do a background check, and they also went to the Cozwolds.

The news of their retraction is exciting. Sushi is a superstar who suddenly rose to prominence, he was unknown in high school, and he relied on Reggie Weems to go to college.

And he is humble and low-key, diligent and hardworking, and he travels a lot every day.

They were impressed by the words of the head coach of Syracuse: "To be honest, I never thought he would play in the NBA, I wanted to train him to be the main player of Syracuse University for the next three years. But in the end, he even took Carmelo Anthony's MOP. I don't mean to sow discord, Jack was much less famous than Cameron before the national competition began, but now, all the talk on campus is about the legend of Suhi the Sheep. ”

This incident shocked Nike greatly.

Carmelo Anthony, who is the first college student in the United States to be tied with LeBron James, cannot be compared with Sushi in terms of public opinion production.

The guy has been training in Cleveland lately, but he's actually one of the most talked-about rookies. Their senior media data analyst said that despite LeBron's constant travel to and from various occasions, he also holds the title of the NBA's chosen one. However, Suhi the Sheep is even more popular on Google than him. People are curious about Suhi the Sheep, a genius who has suddenly risen to prominence. And those young people who participate in the draft always want to get attention on Suhi, but this promotes the escalation of Suxi's popularity.

On top of that, this handsome guy also captures the favor of a lot of women.

This led to more than one mention of Beckham in Nike high-level meetings.

This is also the point that the Goodwin brothers emphasized: no one can refuse a beautiful pair of basketball shoes on the feet of a handsome boy.

After taking two deep breaths, Vakalo, an expert negotiator and minister of the humerus, made up his mind: "We can give him $40 million for five years, this is our limit." ”

Vacalo is a very bold man, and it was he who gave Jordan a five-year, $2.5 million contract. And, he also gave Jordan a sports car on the spot on signing day.

"We can't make James and Kobe feel like they're being overtaken." "And, there's a lot of uncertainty in him," Whakalo said. Although I'm sure he can become an important defensive player in the NBA, and even become an All-Star with his huge popularity. ”

Philnet took Valcallo's words very seriously, and he took a deep breath.

Then, and then he asked his assistant to call Goodwin: "Let those two cunning foxes come up and tell them that we have made a decision." ”

"My bottom line is $45 million over five years. It's the same as Kobe. Phil Knight said: "Kobe Bryant used to be the number one name of Adidas after all. ”

The most important thing about a sneaker brand is to start from the beginning. Changing the door will cause your market value to plummet.

It's like Vince Carter, who jumped around and lost all his market influence. Because it's hard for people to associate him with a fixed brand.

When Philnet made this decision, there was a chorus of amazement.

No one knows if this contract is correct or not.

But it does shake up the entire draft market.

At the same time, the NBA lottery began.

It will soon decide who this year's draft pick will be.

Can the Cavaliers get the No. 1 pick?

Or Denver?

Everyone in the room was concerned, but Philnet was calm.

He knew David Stern wasn't going to let LeBron James go to Denver.

He was a keen and shrewd businessman.

But Suhey, will she go to a borderland?

…