Chapter 12: [Win-Win means Nike Wins Twice]
When Suhi turned on the TV, the draft draw was over. But CBS is still interviewing people involved in the draft.
Suhi saw the angry Grizzlies general manager Jerry West on television and said, "It's ridiculous. ”
For grizzlies, that's true. In fact, they only have a 6.4% chance of getting the top pick this year, and based on this probability, they can only get the sixth pick at best. However, in the end, they were lucky to get the list of eyes. However, at the same time that they got the pick, the draft pick was transferred to the Detroit Pistons... The Detroit Pistons, who are currently playing in the Eastern Conference Finals.
It all started back in 1997 when the Pistons made a deal with the Grizzlies in which the Pistons traded Otis Thorpe, then an All-Star, for a protected first-round pick in 2003, a special protected restriction: the first pick protected. That is, unless the Grizzlies pick the No. 1 pick, any other picks they get will have to go to the Pistons.
The Pistons got the No. 2 pick in the draft year for no reason, which makes people look forward to their upcoming season.
In addition, Cleveland had a thrilling draw to the first pick.
The Denver Nuggets finished with the third pick.
The Raptors got the fourth pick, and the fifth pick was the Miami Heat. And so on: Los Angeles Clippers, Chicago Bulls, New York Knicks, Milwaukee Bucks, Washington Wizards, Golden State Warriors, SuperSonics, Grizzlies (from Rockets), SuperSonics (from Bucks), Magic, Celtics....
"Honestly, when I got the fifth pick, my first thought was: yes, I'm not going to get traded." Kalon Butler, a Heat player on TV, said with a smile on his face in an interview.
Then Suhi saw the interview with Jo Dumas, and he thanked God that he was the lucky winner in the lottery.
In contrast, Jerry West vomited blood in anger. He's making a big deal of revamping the Grizzlies, and he's hoping to build a super-youth team in Memphis. If they hadn't had that 1997 deal, they would have been very successful this year. Because they have two lotto draws.
"At that time, we were really like young birds who had just learned to fly, a team that was expanding. We are a young team with a desperate desire for veterans with talent and leadership qualities. And the opportunity was there for us to trade such a guy. Our research and bets tell us that Otis Thorpe can help our basketball team, both on and off the court. The TV station interviewed Jackson, the president of the Grizzlies, and he explained it this way.
Suhi was very interesting to watch, and he loved to hear stories like this.
Then, he was a little embarrassed.
As the conversation turned, the commentator began to discuss: "The Grizzlies' most promising player for this year is Suhi the Sheep, whom Jerry West has praised and the lack of a strong point guard right now." Picking Suhee the Sheep with the 13th pick is a position worth taking a risk on, and he's a MOP after all. ”
"And West has a soft spot for the 13th pick."
So says the senior analyst on TV.
Suhi had the feeling of eating melons on his head, and he didn't even know where Memphis was and what players the Grizzlies had, and he didn't know anything.
He was still lamenting that the grizzly bear was really unlucky one second, and the next second people swore that he might be selected by the grizzly bear.
The draft is really a game full of suspense.
At this time, Suhi received a phone call.
After three and a half hours of intense negotiations, Alun Goodwin finally brought accurate information to Suhi.
"Jack, I did my best."
"However, the results are satisfactory."
Aaron Goodwin opened the sentence like this, and then he said, "Nike is willing to offer you a five-year, $45 million contract, an average of $9 million per year, which is already the highest contract in NBA history." Second only to the upcoming signing of LeBron James. ”
"Even though both Adidas and Reebok have strong intentions to sign, I feel like they can even offer a little bit more money. Their operation and promotion are also not as good as Nike, which is too experienced in the field of basketball shoes, and they successfully promoted Michael Jordan. That's why I recommend you work with them. ”
"It's just that their contract terms also include some mandatory requirements for the Rookie of the Year, Rookie of the Week, All-Star, and Player of the Week."
Aaron Goodwin said honestly to Suhi, "I can't help you ask for more, it's beyond the boundaries of my imagination. I thought you would only get an average of six or seven million dollars at most. ”
Sushi nodded: "Okay, thank you for your work." If I sign a contract with them, I'll pay you a commission as soon as possible, and I'll give you a little extra reward. Although it did not reach the average annual salary of 10 million. ”
Aaron Goodwin over there was very pleased, and he said, "Jack, are you willing to sign with them?" ”
"No, I'd like to talk to them again." "You can give them my phone number, and we need to meet formally for such an important cooperation," Suhi said. ”
Alan Goodwin was quick to make arrangements. He walked into the conference room and handed the phone to Philnet.
Philnet said on the phone, "Hello, Jack. I'm Philnet, and I really appreciate your skills and intelligence, and I am even more impressed by your training attitude. That's a big part of why I'm willing to work with you. ”
"Thank you for giving me this unprecedented contract, and I wonder what heights do you think I'm going to be in the NBA?" Su Xi asked very bluntly.
Philnet was silent for a moment on the other end of the phone, he put the phone on the table, and then clicked on the speakerphone: "This is a very difficult question, I want my most proud assistant Vacalo to answer this question for you." He used to tap Michael Jordan and he has an innate talent for judging players' potential. ”
Fil Knight told Vakalosusi about the question.
Vacalo and the others didn't expect Suhi to ask this question.
However, Vakalo thought about it, and he said very seriously: "Jack, I'm Vakalo. I am in charge of a comprehensive assessment of you for this business partnership. My answer is that you will be an All-Star player in the NBA because you have amazing market appeal and popularity, just like Beckham in football, if not the most powerful player, but a star with a very high market value. ”
"OK, I know what you're hoping for in me."
Suhi froze, and he continued, "I have a proposal. ”
"I've decided to put $5 million on you guys. I can sign you to a five-year, $40 million contract. ”
As soon as Su Xi's words came out, Alun Goodwin's face was nervous, and he even wanted to hang up the phone directly: Hey, hey, hey, I finally talked about the 5 million, and you just threw it away? Then just give it to me! According to the original market, you should also give me 5 million.
At this time, Suxi's voice continued to pass through the earpiece.
"I need to be rewarded bigger. For the duration of this contract, if I make the NBA All-NBA Team, I need an additional $10 million. If I get the best defensive player, I need $10 million. If I become the NBA regular season MVP, I need to add another $20 million. If I win the NBA Finals MVP, you're going to have to add another $20 million to me. If I win the Finals MVP or the regular season MVP, you'll need to give me another $20 million. ”
After Su Xi said this, the scene was silent.
They would never have imagined that Sushi would give up 5 million and then propose such a shocking treaty.
He actually felt that he could be selected to the All-NBA team, to be selected as the best defensive player, to be the regular season MVP, to be the Finals MVP, and even to be the regular season MVP and the Finals MVP.
Although the amount he said was very huge.
However, as long as he achieves any of them, he is a first-line superstar. And to achieve two of them, superstars, and to achieve more than three, is a historical superstar.
While everyone was still in shock, Philnet made a final decision: "Jack, I bet with you." Add two more of you, as long as you achieve any of them, I will open a separate production line for you to create an exclusive signature shoe for you. If you win the regular season MVP or the Finals MVP, I'll give you a 5% bonus on your signed shoes. However, I would like to add one more point, that in 5 years, in the case of the same offer, we have the right to match. ”
"Yes," Suhi said, "but I asked to sign the contract and pay 50% of my guaranteed contract." ”
The conditions were harsh, and the faces of the Nike staff changed dramatically. There is never a practice of paying 50% in advance. Moreover, such a huge sum of money is enough to make many eighteen or nineteen-year-old teenagers enter the fallen world.
"Yes!" "However, the remaining guaranteed salary is paid on an average annual basis," Filknight said. If you don't make the Rookie of the Year team in your first season, you haven't been named a Player of the Week three times or more in your first two seasons, you haven't been named an All-Star in your first three seasons, and you haven't been named Player of the Month four times or more in your first five seasons. We reserve the right clause not to pay the remaining contracted wages. ”
"Yes." Suhi is confident.
Everyone was dumbfounded, they didn't expect the negotiation between the founder and Suxi to be so... Simply? Or rather, spontaneous.
And more spontaneously happened later.
Philnet said: "I was struck by your strong self-confidence. So, we don't need you to pay $5 million in bets, and we will still offer you a 5-year $45 million contract. You're the most arrogant, arrogant and confident player I've ever met, and I love your personality. ”
The Goodwin brothers looked at each other dumbfounded.
What's going on? The 5 million we talked about desperately, you pushed it around, what do you mean?
The 3 and a half hours of verbal war I had before was a dispensable tool?
Whaccalo understood Philnet's thoughts for the first time.
That's why on the day he signed with Jordan, he would give Jordan an extra Ferrari.
Why?
Now that a cooperation has been reached, be generous. The marriage must be thorough. No one likes to lose and get it back.
Moreover, he can get Filknight's seemingly 'reckless' bet.
If you only listen to their conversations, you will feel very unprofessional and very presumptuous.
However, take a closer look. You'll find that both sides are well thought out. Su Xi retreats as advance and releases strong self-confidence.
Philnet struck while the iron was hot, and he pushed the already difficult bet even higher.
In fact, as long as Sushi achieves anything, they will laugh from ear to ear.
If Sushi is lucky enough to achieve two points, they will open champagne to celebrate. The commercial returns at that time are absolutely unprecedented.
Signature shoes are sure to sell out.
As for Philnet's final signature shoe dividend, the difficulty is too high. How many back-to-back Finals MVPs have been there in NBA history? Since the award, only Shackel O'Neal, Olajuwon, Michael Jordan, as well as Duncan, Bird, Magic, Abdul-Jabbar, and Chamberlain have not done it.
There are a few more regular season MVP winners, from ancient times to the present: Bill Russell, Wilt Chamberlain, Kareem Jabbar, Moses Malone, Magic Johnson, Larry Bird, Michael Jordan, and the newborn Tim Duncan.
At this level, you can already compete for the first person on active duty.
Is it outrageous to give dividends to the active first-person sneakers?
Not to mention the point guard with the most handsome appearance and the vast Chinese market ever.
No matter how you calculate it, Nike doesn't lose.
Blood to earn!
Win-win!
Win-win, that is, Nike wins twice.
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